The Shrenuj Newsletter

The Shrenuj Newsletter
October-December 2007 Issue
The Shrenuj Newsletter
From Editor’s Desk
October-December 2007 Issue
etween the Facets wishes you a Year full of contentment, delight, health and prosperity!
Last year has been an eventful one. While the world
has seen unprecedented changes in gold prices, currency
fluctuations, and trends, we at Shrenuj have undertaken significant activities, including the inclusion of Simon
Golub and Sons in Shrenuj family. We have opened new offices
and as the new year begins, we are gearing up to commission the
new state of the art jewellery manufacturing factory in Seepz.
All these activities have laid the foundation for a bright future.
Our 101 years of heritage, our pioneering spirit, our passion
for excellence and above all, our commitment to Shrenuj makes
me believe that we are truly poised to become the best business
internationally , in terms of growth, innovations, workplace environment and customer delight. All of us have to rekindle our
energies in this direction and ensure that the momentum gained
in 2007 is not lost.
In the last issue of BTF, I had discussed the idea of making this
newsletter more interactive. In this context, I had sought your
contribution in all forms, viz. queries, articles, news items and
event details. I can understand that your participation will grow
with time. Yet, I wish to reiterate that we live in a participative
environment and your contribution to BTF is as important as
your contribution in your workplace.
This issue is still presented on the existing format and as we have
more inputs from you, my team will align it to the format outlined in the last issue. Meanwhile, I wish you happy reading.
C .S. Valand
© All rights reserved
No article, news item or image can be reproduced electronically or otherwise without written permission from editor.
For contributions, feedback or comments, please mail at reema.kesarkar@shrenuj.com
Strictly for internal circulation only.
01
Management Profile
Know your Company
In this series, we introduce key management personnel, group companies, departments and super-achievers. In this issue, we
Diamond Trading Company
sells 50% stake in elite Arisia
brand to Shrenuj
Shrenuj & Company
Limited, announced acquisition of
substantial stake through its 50% JV in
well known Arisia Solitaire brand. The
brand was sold at an undisclosed price
by the Diamond Trading Company
(DTC), world’s premier diamond
mining and sales company.
Arisia is a successful niche brand in
India and is well-established amongst
the Elite consumers in India. It
represents a high quality, one carat plus
solitaire diamond jewellery, which is
very rare, and targets a fast growing
elite segment of society in India. Arisia
is the only brand that targets this
segment for which solitaires represent
epitome of luxury. The brand has
achieved premiums well in excess of
the market average amongst top end
Indian retailers. Total marketing spend
on this brand is approximately $2.5
million and, since launch, over 16,000
pieces of Arisia jewellery have been
sold totalling $82 million in retail
revenue. Shrenuj plans to develop
this as a global brand in top end luxury
segment with products in price range
of US$ 5000 or above.
Mr. Shreyas K Doshi signs the purchase
agreement as Mr. Gareth Penny, MD- De
Beers Group (right) and Mr. Nicholas
Graham-Smith (standing) look on
02
Mr. Vishal S Doshi, group executive
director said, “this acquisition is
synergistic with Shrenuj’s solitaires
portfolio comprising Sveni and
Bhavya, owned wholly by Shrenuj.
The Shrenuj Newsletter
October-December 2007 Issue
highlight the acquisition of Arisia from De Beers group.
While Bhavya solitaires are above
20 pts, and Sveni solitaires are
offered in 50-90 pts, Arisia lies at
the top of pyramid. In the current
Indian scenario, where the lower,
middle and upper socio-economic
segments are growing at the same
rate, addition of Arisia to the
Shrenuj portfolio will result in
improved brand loyalty to Shrenuj’s
products.”
Arisia brand has been developed
after a thorough consumer
research. Solitaires have always
been a cherished possession of
Royalty across the world. The
Arisia collection radiates a magical
aura of aristocracy - it “shouts
with a whisper”. It evokes both
admiration and envy. Arisia captures
the romance and allure of solitaires
through designs that are inspired
by legends and myths of royalty.
‘Arisia’ was a Greek princess, so the
name is associated with Royalty and
has a prestigious image. Maharani
Gayatri Devi, erstwhile queen of
Jaipur, representing true royalty
and timeless beauty, is the brand
ambassador for this prestigious
brand. In 2005-6, a special Limited
Edition Maharani Gayatri Devi
collection was launched with huge
success. Shrenuj plans to offer
similar collections in future as well.
The Logo was developed to link
the brand with Royalty. It included
the brand name, Arisia, a product
descriptor, “solitaires of a carat or
more,” all contained in an arch,
reminiscent of royal palaces. The
Arisia Solitaire Collection features
diamonds of a carat or more set in
gold.
Arisia Limited Edition Collection: Print Advertisement Maharani
Gayatri Devi is the face of the brand, radiating the true aura of royalty
The diamonds are VS quality or
above and D to K colour. The unique
designs each carry the letter “A” to
signify they are genuine.
Arisia is now a well-established brand
amongst Elite consumers. Arisia has
maintained its relatively high value in
this fiercely competitive market.
03
Events
Exhibition cum sale of jewellery
for Shrenuj Employees
A three day event was all it took
for our marketing team at Tardeo to
mesmerise Shrenuj team members
from all locations to our products. The
elaborate jewellery display was dazzling.
The sales and marketing team members
were forced to restrict the entry through
prior appointments.
Many existing customers, employees and their families placed orders
for hundreds of jewellery pieces. The
manufacturing team received all round
applause for excellence in design and
product quality.
This annual exhibition cum sales is
open to all Shrenuj employees and
coordinated by the jewellery sales and
marketing team at Tardeo.
The exhibition cum sale for
employees, visitors and families of
employees
04
The Shrenuj Newsletter
October-December 2007 Issue
Mr. Francoise Delange listening
intently to the details explained by
Vishal Doshi
De Beers Marketing
Head visits Shrenuj
Mr. Francois Delange, newly
appointed head of De Beers Group
Marketing visited our Tardeo factory
and interacted with Mr. Vishal Doshi,
Group Executive Director, and other
senior management team members.
He was accompanied by Mr. Jonathan
Kandell from DTC and colleagues
from their London team.
The De Beers Group Marketing
team showed keen interest in our
state of the art manufacturing unit
and was impressed with the overall
environment. He was full of praise for
the excellent work environment.
In the discussion following the visit,
De Beers team shared their future
marketing strategy. Mr. Vishal Doshi
explained our marketing programmes
to the visitors and briefed them on
our retail strategy in Hong Kong and
India.
Mr. Delange has rich experience in
luxury retailing in many parts of the
world including Asia-Pacific. We
believe that he will provide the desired
boost to the Forever mark programme
as well as to the generic promotion
for diamonds. The fact that DTC
has dedicated a full infrastructure for
marketing should augur well for the
industry.
Mr. Jonathan Kandell paying
full attention to Vishal Doshi
Mr. Delange looking the
jewellery display
Incedently, Shrenuj was confirmed
on the DTC Sightholder list for cycle
2008-11.
05
Events
A Delegation of journalists
invited by Finn air visited Shrenuj
Hong Kong Show
Shrenuj’s booth in Hong
Kong Fair: Subtle, elegant and
inviting
06
The Shrenuj Newsletter
Events
October-December 2007 Issue
Finland’s Minister
Dr. Paavo Väyrynen
Visits Shrenuj
Minister Dr. Paavo Väyrynen
addressing the guests
ge cards
ced and exchan
u
d
o
tr
in
t
ge
to
Time
Guests paying attention
to Consul Doshi’s words
Enjoying the dinner
Business as usual: guests engaged
in business discussions
07
The Lighter Facet
Designations!
Tom was so excited about his promotion to Vice President of the company he worked for and kept bragging about it to his
wife for weeks on end.
Finally she couldn’t take it any longer, and told him, “Listen, it means nothing, they even have a vice president of peas at
the grocery store!”.
“Really?” he said. Not sure if this was true or not, Tom decided to call the grocery store.
A clerk answers and Tom says “Can I please talk to the Vice President of peas?”
The clerk replies “Canned or frozen?”
A walking economy
This guy is walking with his friend, who happens to be a psychologist. He says to this friend, “I’m a walking economy.”
The friend asks, “How so?”
“My hair line is in recession, my stomach is a victim of inflation, and both of these together are putting me into a deep
depression!”
How you made money?
A young man asked an old rich man how he made his money.
The old guy fingered his worsted wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was
down to my last nickel.
“I invested that nickel in an apple. I spent the entire day polishing the apple and, at the end of the day, I sold the apple for
ten cents.
“The next morning, I invested those ten cents in two apples. I spent the entire day polishing them and sold them at 5:00
pm for 20 cents. I continued this system for a month, by the end of which I’d accumulated a fortune of $1.37.”
“And that’s how you built an empire?” the boy asked.
“Heavens, no!” the man replied. “Then my wife’s father died and left us two million dollars.”
08
The Shrenuj Newsletter
Ask the Management
October-December 2007 Issue
?
We are still awaiting your queries! We understand that you have too
much to ask and it might take months to prioritise and type the list of
questions, it might be just good enough to send one query at a time!!
(Not asking may not increase your performance rating but asking a
good one might just do the job ;-))
Meanwhile, we present some trivia on Shrenuj, just to fill up the space.
Did you know that:
1. Indian government had banned import of rough diamonds in 1948
and at that time Shrenuj had entered in colorstones business.
2. Mr. Shreyas Doshi became the Chairman of Gem & Jewellery
Export Promotion Council at the age of 31 years, the youngest ever.
3. Shrenuj pioneered the use of laser technology in Indian diamond
industry. This technology has set new standards in productivity and
quality.
4. Shrenuj was selected amongst the first two authorised manufacturers
for Platinum Guild International in India in 1999. We still enjoy the
leadership position in marketing of platinum jewellery.
Quotes
Anger:
Anger is only one letter short of
danger.
As fire is kindled by bellows, so is
anger by words.
Anger is a short madness
Two things a man should never be
angry at - what he can help and
what he cannot help.
Opportunity:
Never waste time reflecting on
opportunities you have missed,
while thus reflecting, you might
miss some more.
Failure is the opportunity to begin
again more intelligently.
Nobody can hurt you but yourself.
Every experience you have makes
you all the more fit for life.
Right and Wrong:
Freedom is the right to be wrong
not the right to do wrong.
To say the right thing at the right
time, keep still most of the time.
It is not who is right, but what is
right, that is important.
Look to be treated by others as you
have treated others.
09