showroom - Tile of Spain

EDITORIAL
The constant quest for new ways for ceramic tiles to contribute to contemporary
architecture and design is one of the defining features of Spain’s ceramic tile industry.
And this quest is bearing increasingly significant and spectacular fruits, as you will see
in this issue of Ceraspaña.
Our special feature on ventilated façades made with ceramic tiles attempts to illustrate
why these systems are experiencing a boom worldwide: energy efficiency, beauty,
resistance, infinite creative potential and greater comfort are unbeatable arguments
that are convincing professionals in the construction industry.
We should definitely draw your attention to the reports on ASCER’s presence at the
Casa Decor shows held almost simultaneously in Miami and Barcelona, that are
included in this 16th issue. These are unmissable events for those in the world of
design and have been magnificent showcases in which famous designers have
revealed the fascinating potential for ceramic tiles in contemporary decor.
The fifth Tile of Spain Awards for Architecture and Interior Design have yet again
endorsed the added value that ceramic tiles can give to the most advanced
architectural creations of our time. Do not miss the feature on the new winners.
03
WITH THE WIND IN YOUR FACE
10
SPAIN, ONE HUNDRED PERCENT CERAMIC
16
SHOWROOM
19
TILES WITH GOOD TASTE
38
VÁZQUEZ CONSUEGRA AND
ROLDÁN+BERENGUÉ WIN VTH TILE OF
SPAIN ARCHITECTURE AND INTERIOR
DESIGN AWARDS
41
CASA DECOR BARCELONA 06
43
PROMOTING SPANISH CERAMIC TILES IN
THE USA
44
CEVISAMA CELEBRATES ITS 25TH
ANNIVERSARY
45
COMPANY NEWS
47
READER SERVICE
The Tile of Spain Awards may be five years old now but this is also a time for
celebration for CEVISAMA. The exhibition is a global point of reference for the ceramic
tile industry and is celebrating 25 years of success and spectacular growth. The
editorial team at Ceraspaña would like to add their congratulations to the exhibition,
which has accompanied and supported our industry: well done!
03 VENTILATED CERAMIC TILE FAÇADES
10 CASA DECOR MIAMI
38 VTH ARCHITECTURE AWARDS
19 SHOWROOM
ISSUE 16 · 2006
EDITED BY
ASCER
Spanish Ceramic Tile
Manufacturers’ Association
Camino Caminás s/n
12003 Castellón · Spain
Phone. +34 964 727 200
Fax +34 964 727 212
global@ascer.es · http://spaintiles.info
Ceraspaña is a free newsletter distributed by ASCER.
02CERASPAÑA
PUBLISHED BY
Iberamic Inc.
PRODUCTION
Creatius Plató
SPONSORED BY
ICEX
Spanish Institute for Foreign Trade
VENTILATED CERAMIC TILE FAÇADES HAVE BECOME AN EASY AND ATTRACTIVE BUILDING SOLUTION TO ACHIEVE HIGHER ENERGY
EFFICIENCY. THIS CLADDING SYSTEM, IN WHICH AIR CIRCULATION TAKES AN IMPORTANT ROLE, SHOWS CERAMIC TILES’
UNMATCHED VERSATILITY AND CAPABILITY TO PERFORM UNDER THE HARDEST CONDITIONS.
Photo: Porcelanosa
WITH THE WIND IN YOUR FACE
FRESH WINDS BLOW FOR CERAMIC TILES IN ARCHITECTURE
With traditional energy sources becoming increasingly expensive and gradually
running out we are being forced to look around to see how we might harness
the enormous power that nature offers. The most seemingly simple solutions
can become the most effective and from this premise was born the concept of
ventilated façades, a cheap technique that uses energy resources very
efficiently and makes considerable cost savings not just in large buildings but
in any home or workplace. This construction engineering solution consists of
creating an air cavity behind the building’s ceramic or porcelain cladding, fixing
it to a substructure by means of an anchoring system that allows an air space
to remain between the building’s cladding, or outer skin, and the (hidden) wall
or inner skin. This air cavity is not a substitute for traditional thermal insulation
but, rather, complements it and boosts its function exponentially.
CERASPAÑA03
Increased energy efficiency
The main advantage of ventilated façades is that they save energy to the tune
of 25%-50% when heating is running during the winter months and air
conditioning is on during the hottest months. Put another way, ventilated
façades can reduce the amount of energy used to control a building’s
temperature by half. In buildings that boast this particular piece of engineering
the air cavity, the resultant ventilation and the thermal insulation hidden behind
the wall’s covering are the main things that account for the reduced dispersal of
heat accumulated inside the building in winter. Equally, ventilated façades
prevent heat building up in the façade itself as the system acts as a natural
cooler or radiator, whilst the exterior reflects the heat. The reason this happens
is that the air that is heated inside the cavity rises because it is less dense,
causing a chimney effect that reduces the real temperature of the air that
reaches the inner façade. In winter, the ventilated façade acts as a barrier
between the heat inside the building and the cold outside, whilst the chimney
effect resolves the problem of damp caused by condensation, which occurs as
a result of temperature contrasts. Further, the insulation the cavity provides
prevents the metal frames in pillars and structures from turning into heat
accumulators after hours of exposure to the sun.
Photo: Ceramicas Casao
04CERASPAÑA
Durability
Another of the benefits of ventilated façades as regards cost savings is that
they enhance the durability of the materials and structures used to make
them. This is because the hollow cavity allows the air to circulate all the time,
which prevents micro-drops of water forming from the dampness in the air
and, for the same reason, cancels out the damaging effects on the
construction materials of corrosive chemical agents contained in water, air
and the atmosphere.
Minimal maintenance costs
As the materials are therefore more durable and retain their original features,
maintenance costs are obviously minimal. What is more, depending on the
kind of fixings used on any given ventilated façade, damaged tiles can be
replaced using the installation and removal system. This avoids major work
and the use of certain materials, thereby reducing the final cost of repairs,
which in any case will always be minimal.
1- Bearing wall
2- Insulation
3- Metallic substructure
4- Ceramic tile
Ideal for renovations
The technique of constructing ventilated façades is not exclusive to new
buildings, which use them as an element of added value. Any building can
therefore be given an exterior makeover with the purpose of turning its
conventional façade or façades into ventilated façade. Installing ceramic
cladding panels requires only mechanical fixings on the building’s exterior
wall or walls, to which the exterior tiles will be fixed. The process is quick
because both the fixings and the ceramic panels or tiles are prefabricated and
can use existing renders. Installation is quick and simple.
Better insulation
The thermal and acoustic insulation material normally used in all new builds
has a new ally in the ventilated façade. At a time when life in the big and the
not so big city is accompanied, inconveniently, by noise, a ventilated façade
affords an extra obstacle so that life the inside of the building is unperturbed
by the hubbub and din outside.
Photo: Ceramicas Casao
Thermal insulation in the summer: the
heat that goes through the ceramic barrier
heats the air in the gap, causing a fall in its density
and a chimney effect. The rest of the heat that could
penetrate the building is further reduced by the insulation.
Thermal insulation in
the winter: the higher
temperature inside the building
encounters the walls and the insulation
as barriers. The rising air inside the gap
carries away moisture, helping to keep
the insulation dry and improves its
performance.
CERASPAÑA05
Photo: Tau Ceramica
Ceramics offer a technically superior and more
competitive building solution than most
covering materials available in the market.
CERAMIC TILES, PORCELAIN STONEWARE AND EXTRUDED STONEWARE
These different materials produce similar results but are different as regards
their application as a covering for ventilated façades. Traditional ceramic and
the well endorsed use of faced brick (refractory or not) are not incompatible
with this new construction technique but are today, rather, its firmest allies. The
incomparable quality of ceramic panels makes ventilated façades covered with
this material set an aspirational standard of quality and aesthetics. The new
and the traditional work hand in hand once more thanks to the versatility of
ceramic tiles.
Ceramic tiles offer extraordinary mechanical resistance and resistance to the
cold, one of the main enemies of buildings and of the pockets of those faced
with fighting it merely through heating. Further, ceramic tiles are in this
sense within everybody’s reach as they come at competitive prices in
exchange for advantages that more expensive materials in the marketpace
are unable to match.
The straight lines of ceramic tiles have always marked a style that has
personality and is very much their own and they fit in as well with retro
styles as with the most futuristic styles and materials that, like steel and
06CERASPAÑA
Photo: Tau
Photo: Roca
glass, set trends. The colours applied to ceramic are as many as can be
imagined and can be mixed and matched in an infinite number of ways.
Other options this material offers as a covering for ventilated façades are
aesthetic effect that place it firmly at the cutting edge of modernity. Add nil
maintenance to these virtues and porcelain stoneware is clearly a born standard
bearer second to no other material on the market. Stone finishes and imitations
to create spaces and structure façades in modules or stages that are
independent of each other.
of marble, granite and other kinds of rock reproduce the veining and natural
colours of the originals but come without the defects that can damage tiles made
of natural rock or stone and do not occur in porcelain. This feature guarantees
high standards of quality in the manufacturing process. The large formats used
for ventilated façades create an effect that is completely different to that created
by the ceramic tiles that are normally used on visible façades: they create
buildings that are unique, with a look that is simple, elegant and functional.
Porcelain as a material is synonymous with hardness and low porosity. Looking
similar to traditional stone it not only stands for simplicity and durability but to use
it as a cladding for ventilated façades is to achieve new levels of quality and
Photo: Ceramicas Casao
CERASPAÑA07
Photo: Ceramicas Casao
Extruded stoneware is another of the finishes that can be applied to this
construction engineering device. With high mechanical resistance and very
particular aesthetic features, terracotta tiles have become one of the most
widely used by today’s most prominent architects and a point of reference for
the most advanced Italian designers. This creative effort has brought about a
revolution in the design of trim pieces, mouldings and slats, which has opened
up the possibility of using this product as edging for ventilated façades.
Anchoring systems
The substructure that defines the majority of ventilated façades varies
according to whether the attatchments to the external cladding are hidden or,
on the contrary, are an integral part of the look of the building. All anchoring
systems can therefore be classified as exposed or concealed. All involve
construction work to prevent the panels, slats or slabs moving sideways,
consisting of a blocking system that prevents this.
Hidden anchoring system with grooved-back tiles (above),
and visible clamp anchoring system (below).
Exposed anchoring systems include drill hole systems, where the screws are
drilled through the corners of the tiles to the vertical profile; visible profiles,
whose particular feature is that the slats are held by contact with the vertical
and, lastly, clips on the joints between the tiles.
So-called concealed anchoring includes fitting the tiles to the substructure by
means of grooves and a special aluminium profile fixed to the panels; grooves
08CERASPAÑA
Photo: TAU Ceramica
along the edges of the tiles and clips to attach them to a substructure of vertical
profiles; using clips or screwed in profiles to join the tiles to each other then
fixing them to the substructure with nuts; clips or profiles for extruded tiles and
adjustable anchoring.
As well as the above there is an anchoring system for ventilated façades that
does not need a substructure and can be either exposed or concealed. In the
first instance fixing is determined by intermediary elements betweeen the
structure and the façade that are independent of each other. They can be
adjusted in three dimensions, obviating the need for a substructure. They can
beplaced anywhere on the façade which means, therefore, that different
formats of tile can be used. The concealed system without substructure just
comprises a stainless steel anchor between the construction structure and the
ceramic tile cladding. The fixing device enables the tiles to be anchored to the
façade and made level with it, the tiles are hung by two of their sides and ar
held together by movable flanges.
The success of ventilated façades and the boom they have experienced in the
last few years shows that there are fresh winds blowing in the world of ceramic
tiles. This has always been a versatile material and a source of inspiration to
man in his pursuit of progress since time immemorial. Alternatives to the fossil
energy resources that are now running out are around the corner. Ceramic tiles,
as ever, are one step ahead.
CERASPAÑA09
SPAIN, ONE HUNDRED
PERCENT CERAMIC
Casa Decor Miami 2006
“100% Ceramica by Tile of Spain”, a space designed by Teresa Sapey for ASCER.
‘TILE OF SPAIN’ IN PRIDE OF PLACE AT CASA DECOR MIAMI
Casa Decor Miami 2006
Exterior of the historic Miami Women’s Club building.
10CERASPAÑA
Spain is presenting a space at Casa Decor Miami whose two greatest identifying features are
creativity and cutting edge design. Both are also key to understanding the present and the future of
Spanish ceramic tiles in the international arena. The Spanish Floor and Wall Tile Manufacturers’
Association (ASCER), under the umbrella brand “Tile of Spain” or “Azulejo de España”, plays a
prominent part in this show, which is being held in the United States for the first time. Casa Decor
stages interior design exhibitions and the setting it has chosen for this edition is the historic,
renovated Miami Women’s Club in Biscayne Bay.
Designed by Teresa Sapey, who has a doctorate in Architecture and Fine Arts and is of Italian origin
but based in Madrid, the Tile of Spain “Media Room” at Casa Decor Miami reveals Spanish ceramic
tiles to the visitor and is a highly personalised reflection of how the explosion of creativity has
pervaded Spain’s ceramic tile industry. The mosaic tiles that Sapey has installed on the floors and
walls of the “Media Room” trace out the flowing dress of a Sevillana dancer.
Above right: ONIX’s “Opalo” (white and
beige) mosaics are combined to perfection
in the spectacular “Petit Salon”, designed
by Tui Pranich.
Casa Decor Miami 2006
By combining the two disciplines of which Sapey is a professor and using a material that the celebrated designer
considers to be an essential constant, “Tile of Spain” has reinterpreted Spain’s iconography and elevated it to its
highest form of expression. Thus the purest flamenco and the folds that are so typical of the Sevillana dancer’s dress
have been made an integral part of this exhibition space. They bear Teresa Sapey’s signature and create an impact
to which no visitor can remain indifferent. The room is, without doubt, one of the most attractive features of the
current Casa Decor Miami.
Casa Decor Miami 2006
Originality and creativity is no doubt the leitmotif of Tile of Spain, which has used this deep-rooted and sentimental
art as the source of inspiration for the most modern ceramic tiles: one hundred percent art, one hundred percent
ceramic. This is the flag that Spain has raised at Casa Decor and the catchphrase for a cutting edge presentation,
which greets visitors as they enter the showhouse. And this is just one of the more than 15 areas where ceramic
tiles from Spain are present.
SPAIN, EXCLUSIVE TILE SUPPLIER FOR CASA DECOR
The visitors of Casa Decor Miami have witnessed the very latest trends in interior design, in which the prominence
of Spanish ceramic tiles is illustrated by their leading role in this “showhouse”. Design professionals, distributors,
decorators, architects and potential customers in general have become closely acquainted with the latest trends and
applications for ceramic tiles in interior design.
Casa Decor Miami 2006
“Lisa negro” series, shiny black mosaics (ONIX) in the “Champagne Room” signed by
designer Sam Robin.
Casa Decor Miami 2006
The first floor’s Bar&Lounge space used ROCA’s “Avila” series for the floors and “Opalo
blanco” (ONIX) to cover the bar.
CERASPAÑA11
Casa Decor Miami 2006
“Modernity” series by HALCON CERAMICAS was used to cover the reception platform outside
the house.
Casa Decor Miami 2006
“Rock&Rock Lavagna” series, from ROCA, a big format porcelain tile used to cover large
areas, like the Courtyard Café.
Casa Decor Miami 2006
Porcelanosa: “Cemento Manhattan” series in the loft designed by Urbanica Group.
12CERASPAÑA
There is not a single ceramic tile at Casa Décor Miami that has not come
from one of Spain’s ceramic tile manufacturers and all have been selected
according to the most modern criteria that define exclusivity. Seven highprofile manufacturers have come to Miami: Azulejera Alcorense, Halcón
Cerámicas, Onix Mosaico, Porcelanosa Grupo, Roca, Rocersa Cerámica
and TAU Cerámica. ASCER, through “Tile of Spain”, is the principal sponsor
of the event and every floor and wall of the five-storey building where Casa
Décor Miami is being held has been decked with Spanish tiles.
Onix Mosaico is widely present in the first, second and fourth floor of Casa
Decor, with spectacular spaces designed by Tui Pranich (Le Petit Salon), Sam
Robin (Champagne Salon), Myra Choen (Bar/Tempo) and Santiago Bernal/Silvia
Naziazeni (Distinctive Spirit). Recycled glass is the one and only star of the huge
range of mosaic that the company chose to demonstrate how versatile this
material is. Contrasts between opaque whites and shiny, deep blacks alongside
golden chairs and mirrors that cover the walls are just part of Onix’s fourteen
current series, which can be mixed and matched in innumerable ways.
At the space created by Osirys Mendez, under the title of “A Taste of Glam”,
for Fendi Casa, the designer cooperated with Azulejera Alcorense, using
their porcelain tile collection ARA G and the frosted glass inserts that
accompany them, to create a metallic shine that reflects right across this
particular area of Casa Decor Miami. Dark wood panels give a new meaning
to chic design. Azulejera Alcorense is one of Spain’s leading tile
manufacturers and, with this latest drive, the company is consolidating its
expansion into the United States market.
Urbanica Group, led by designers Jorge Cativa y Sonya Haffey of Miami
Beach, select for their 3rd floor loft (“Tango”) porcelain floor tiles from
Porcelanosa’s Cemento Manhattan series, to create a distinctly
contemporary style. The rectified, big format tiles, with a polished concrete
look, cover this large space from floor to ceiling and soften its harshest
lines. Porcelanosa also offers textured series inspired by wood and metal
such as Woodtec and Ferroker and, at Casa Decor Miami, shows just why it
is one of the top names in the Spanish tile sector.
Casa Decor Miami 2006
“A Taste of Glam”: floors from “ARA” series by
AZULEJERA ALCORENSE, combined with metallic
accents from the same series and wood, to create
an elegant space by designer Osirys Mendez.
Roca, for its part, is present not only in the surrounding areas of the building
but also in some of the most exclusive interior spaces. The “Beach Club” and
“Courtyard Cafe”, designed by Stanley Matz, uses Rock&Rock Lavagna
series, a huge format glazed porcelain tile with high technical performance,
set against a background of white orchids and ferns, natural sculptures and
the faint sound of dripping water that adds a touch of music to the space.
Artic series, a shiny white porcelain tile is one of the most remarkable
floorings of the showhouse. “Hollywood Revival”, a room designed by
Hollywood resident John Lozito, shows the decorative potential of this
minimalist covering. Avila, Copperstone and Millenium series, used in the
Bar, Gift Shop and 4th floor bathroom complete the presence of Roca, one
of the most established companies in the US tile market.
Casa Decor Miami 2006
Mosaics from series “Titan 2” by ONIX, at the space “Distinctive Spirit” designed by
Santiago Bernal and Silvia Naziazeni for Anima Domus.
Casa Decor Miami 2006
Absolute white rectified tiles from HALCON CERAMICAS where chosen by Hector Ruiz and
Miguel Garcia for the bathrooms at the 4th floor.
Casa Decor Miami 2006
The 5th floor corridor had spectacular wall tiles from Graphic series by ROCERSA, combined
with Metallica Steel Silver porcelain floor tiles by TAU CERAMICA.
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Rocersa gives sophistication to Casa Decor’s fifth floor, which recreate the
suites area of a Hotel & Spa, sponsored by Interiors from Spain. Big mosaic
wall tiles from the Graphic series, with a spectacular red finish, cover the
main corridor wall, whose effect is to make the “showhouse” look even
longer than it is. The Scottish Black collection was used to cover high transit
areas on the first floor and the north side stairs. The tiles the company is
showing in Miami make a particular feature of light and colour, two qualities
that define Rocersa Cerámica, a top manufacturer with a solid presence in
the international marketplace.
TAU Cerámica, like Rocersa, has decorated a hotel suite, the fifth or “master
room”. Designed by Héctor Ruiz Velázquez and Miguel García Caridad, it
features dark grey tiles with an oxidised finish and hints of brown and
caramel hues from TAU’s Corten Black series. Chairs upholstered in zebra
stripes and leopard fur throws accessorise the space. Metallica Steel Silver
is also present on the corridors and stairs that connect the fourth and fifth
Casa Decor Miami 2006
Big format porcelain “Corten Black” by TAU CERAMICA was used for the floors at the Master
Room of the Sens Hotel&Spa.
Casa Decor Miami 2006
In the face of the consolidation and vigour of some of the emerging markets,
Spain’s ceramic tile industry has tended over the last decade towards
specialisation in matters of design, which is compatible with the very highest
standards of product quality. Thus, the effort invested in applying R&D&I
(research, development and innovation) has made “Tile of Spain” ceramic
tiles popular amongst the most prominent architects and cutting edge
designers, who are always searching for new materials. Ceramic tiles have
been reinvented and their limitless potential revealed through the unstinting
efforts of Spanish manufacturers.
No other material is comparable or can offer all the benefits of ceramic tiles:
durability, resistance, sizes, shapes, colours, finishes, styles, textures,
artistic expression, range of applications and a lengthy etcetera that makes
them unique. The Spanish tile industry’s investment in itself is what makes
it a point of reference and accounts for its products being amongst the best
in the world.
Casa Decor Miami shows once more the preference of architects and
designers – from Spain and abroad- for the excellence and creativity of
ceramic and porcelain tiles from Spain.
Artic white floor tiles by ROCA, were combined with wood in a Master Bedroom signed by
John Lozito in his “Hollywood Revival” space.
floors that comprise this special boutique-hotel. Using the very latest in
ceramic tile technology has been a constant at TAU in recent years and the
company is always at the leading edge as regards respect for the
environment, as well as at the research and development of new ceramic
applications on architecture.
Glazed floor tiles from the Modernity series of Halcon Ceramica greets the
visitor at the reception desk of Casa Decor. A high performance rectified tile,
suitable for exteriors as well as for interiors, it recreates textile textures in
an attractive, big format. Besides Blanco Absoluto series decorates the walls
of the southeast stairs, in an appealing combination over red background. It
also covers the access of the 4th floor bathrooms, with a modern and
minimalist image. Halcon, that has an extensive distribution net, not only in
the US, but worldwide, reflects with its participation at Casa Decor its
commitment with the creation of ceramic tiles that respond to the most
demanding aesthetic and technical requirements.
Casa Decor Miami 2006
Scottish series by ROCERSA, used in the stairs and other high traffic areas in the first floor.
Supervision and coordination of the delivery and the setting works of the wall and floor
tiles specified by designers were only possible thanks to an exceptional team of
professionals at both sides of the Atlantic. ASCER and its member companies present at
Casa Decor, wish to thank the organisation at Miami, led by Mr. Javier Sanjuanbenito, the
Habitat department at the Spanish Institute for Foreign Trade (ICEX), especially Mrs. Rocio
Viñas, as well as Mrs. Belén Cristino, head of the Trade Commission of Spain in Miami and
Ms. Rocamador Rubio, head of the Habitat department in the Commission.
CERASPAÑA15
Bar in a Canary Islands hotel (Foor tiles by Azuvi, photo courtesy of Sol Meliá Hotels).
TILES WITH GOOD TASTE
Bars, restaurants, terraces and drinking venues are choosing ceramic tiles to create unique settings. Add to their limitless aesthetic qualities
hardness, resistance to wear and tear, ease of cleaning and the assured hygiene that ceramic floor and wall tiles offer and you have a catalogue
of features that interior designers know well and use to perfection.
Ceramic tiles and versatility are synonymous, two concepts that every
dictionary should include. Ceramic knows no bounds and affords aesthetic solutions for all tastes, as is evident in the thousands of bars, restaurants and leisure venues across Spain. The ceramic tiles available on
the market are so diverse that, as with gastronomy, everyone has their
own taste and price range. From the simplest to the most complex, from
rustic stoneware to porcelain and always produced to unquestioned quality standards they represent a resource that restaurant and leisure businesses use as it fulfils the requirements and delivers the necessary technical specifications for decorating bars, cafés, restaurants, pubs and
pavement cafés.
16CERASPAÑA
Stoneware is a tough, resistant material par excellence and is one of the most
widely used in this kind of premises. Its durability, the fact that it does not
change over time and the aesthetic improvements that have been made to
the material, which used to be relegated to the most mundane uses, has
made it one of the materials of choice for restaurateurs to use on floors and
walls. Both rustic and porcelain stoneware are outstanding in public places
where resistance, cleanliness and disinfection are key factors in the choice
of materials.
As well as being fit for the above purposes, ceramic tiles dress and decorate, making some spaces unique and creating settings that can range form the
most homely to the most sophisticated, from the most traditional “asador”
(restaurant specialising in roasting) to minimalist decor, “nouvelle cuisine”
restaurants, corner tapas bars, the most attractive franchises and the trendiest local wine bar.
If food is eaten with the eyes – and the great chefs who create haute cuisine dishes know this only too well – it could equally be said that using ceramic tiles in the various styles of restaurant adds flavour to the culinary
delights created there.
Fast food restaurant (floors by APAVISA).
It should also be remembered that, thanks to their anti-slip properties and
their excellent resistance to the inclemency of the weather, ceramic floor tiles
are the ideal material for pavement cafés. Also, their versatility means that
the same model can be used for both the interior and the exterior of the premises, which achieves a very pleasing visual continuity. Cleanliness and
hygiene is as important to a pavement café as it is to indoor premises and
both are easy to maintain with ceramic floor and wall tiles, which are a “must
have” in dining rooms but also in kitchens and bathrooms, where inspections
are especially strict.
Floor detail in a restaurant in Vall d’Uixó, Spain (Keros Ceramica).
Also worth pointing out in the extensive ceramic tile product offer is the existence of products made specifically for certain industries where, as with the food
industry, the requirement is for the environment to be extremely clean and germfree. There are manufacturers that offer product lines that are given an anti-acid
treatment before they leave the factory. As well as offering the usual features of
porcelain stoneware (high rates of resistance to impact, breakage and temperature changes, low absorption rates, anti-slip, waterproof surfaces and ease of
maintenance) these tiles are also chemically resistant to the strong products used
for disinfecting surfaces in the food industry, industrial kitchens, the chemical
industry, sports complexes and other such environments.
Restaurant in a hotel in Portugal (floors by GRES DE ARAGÓN - CAÑADA).
Restaurant in Castellón (Floor tiles by TAU CERAMICA).
CERASPAÑA17
Restaurant Candela, Castellón (Wall tiles by TRES ESTILOS/EGEUM 2000).
Indoor and outdoor catering and leisure premises need floor and wall coverings that will withstand a thousand forms of aggression every day: piles of
plates, glasses, knives, food and drink spillages that can fall onto the floor at
any time, customer and serving staff footfall, substances such as chewing
gum and cigarette ends that can become stuck on the soles of customers’
shoes...Reasons enough for ceramic tiles to have been an integral part of this
kind of business since the 19th century, as indeed they have been in others
such as grocers’ shops, butchers’, fishmongers’ and greengrocers’.
In the early days their use was driven by functionality but now that manufacturing techniques have been perfected the original driver has been joined by
aesthetics and a whole range of new functional features.
Ceramic tiles also carpet the majority of pharmacies and both public and private health centres, where being germ-free is not just a priority requirement
but is also something that expected by all who use the place for one reason
or another.
Hotel Diagonal, Barcelona. (Floor tiles by PORCELANOSA).
18CERASPAÑA
Restaurants, bars and pubs are all considered to be medium or medium-high
traffic areas and when planning flooring and interior decorating for such premises it should be borne in mind that they have different areas within them.
Hence, where footfall is greatest and abrasion and wear and tear heaviest,
the recommendation is to use floor tiles with high resistance coefficients
(porcelain or rustic stoneware). Conventional ceramic floor tiles – red or
white paste – will be adequate elsewhere in the premises.
SHOWROOM
NEW TRENDS
In bathrooms, kitchens and other interior spaces, ceramic tiles lend a degree of functional
comfort that sets them apart from other materials. One feature, for instance, is that they are
ideal for ensuring optimum air quality in the room, keeping it particle free and healthier.
In terms of design, no other material affords as many possibilities as ceramic tiles for creating
personalised, individual decor for all kinds of room or space. Spanish manufacturers make
products of unequalled versatility that can thus enable decorators to create interiors and spaces
that are highly attractive and unique.
Spanish ceramic tiles win over other coverings because of their unbeatable technical
specifications, their finish quality and the peerless beauty of the designs available.
The Spanish ceramic tile industry’s propositions presented in our Showroom section are at the
leading edge of the most current fashion and interior design trends and respond to the
consumer’s growing demand for differentiation and authenticity.
SHOWROOM
WELL
BATHROOMS
FOR RELAXING IN
EXAGRES
STRATOS SERIES
www.exagres.es · exagres@exagres.es
20CERASPAÑA
SHOWROOM
NESS
KERAMIA
TIBET SERIES - COLLECTION
www.keramia.es · info@keramia.es
CERASPAÑA21
SHOWROOM
NATUCER
CALATRAVA SERIES
www.natucer.es
natucer@natucer.es
AZULEV
HABITANIA SERIES
www.azulev.com · azulev@azulev.es
22CERASPAÑA
SHOWROOM
GRESPANIA
DOLOMITAS SERIES
www.grespania.com
mail@grespania.com
UNICER
PEÑISCOLA SERIES
www.unicer.com
comercial@unicer.com
CERASPAÑA23
SHOWROOM
CERAMICALCORA
CRISTAL CERÁMICAS
ARGEL SERIES
PARIS, ROMA SERIES · PORCELÁNICOS COLLECTION
www.ceramicalcora.com · comercial@ceramicalcora.com
www.cristalceramicas.com · cristal@cristalceramicas.com
DELTAKER
GUIBOSA
ACID SERIES
CAREY SERIES-COLLECTION
www.deltaker.com · deltaker@deltaker.com
www.guibosa.com · guibosa@guibosa.com
24CERASPAÑA
SHOWROOM
CERÁMICAS APARICI
ZEBRA SERIES
www.aparici.com · ceramicas@aparici.com
KERABEN
INFINITY COLLECTION
www.keraben.com · keraben@keraben.com
CERASPAÑA25
SHOWROOM
METROPOL
CERÁMICA
METROPOL SUITES / SIRIA SERIES
www.metropol-ceramica.com
metropol@metropol-ceramica.com
ROCERSA CERÁMICA
NUKAK SERIES
rocersa@rocersa.es
26CERASPAÑA
SHOWROOM
GRES DE VALLS
ALFA CERÁMICA
FRESH COLLECTION
AREA SERIES
www.gresdevalls.es · informacion@gresdevalls.es
www.alfaceramica.com · alfa@alfaceramica.com
ROSA GRES
CONCEPT SERIES
www.rosagres.com · rosagres@rosagres.com
CERASPAÑA27
SHOWROOM
LIVING
STAN
DESIGN AND COMFORT
IN THE HOME
AZTECA CERÁMICA
SPACE 100 SERIES
www.aztecaceramica.com · comercial@aztecaceramica.com
28CERASPAÑA
SHOWROOM
DARDS
CERÁMICA SALONI
TECTONIC SERIES
www.saloni.com · saloni@saloni.com
CERASPAÑA29
SHOWROOM
PORCELÁNICOS
HDC
LONDON SERIES
www.porcelanicoshdc.es
hdc@porcelanicoshdc.es
KEROS
CERÁMICA
MADERAS SERIES
www.keros.com · mail@keros.com
30CERASPAÑA
SHOWROOM
BALDOSAS
VALLÉS
SEMI-MANUAL SERIES
FLAMEADO COLLECTION
www.baldosas-valles.com
info@baldosas-valles.com
CERÁMICAS CALAF
AZULEJOS SANCHIS
MONTSERRAT BEIGE SERIES
FORMA SERIES
www.ceramicascalaf.com · info@ceramicascalaf.com
www.sanchis.com · promocion@sanchis.com
CERASPAÑA31
SHOWROOM
REAL CERÁMICA
PERONDA
NESS SERIES
BAHIA-STAR SERIES · MUSEUM COLLECTION
www.realceramica.com · realcer@realceramica.com
www.peronda.es · peronda@peronda.es
VENUS
CERÁMICAS DIAGO
MEDUSA SERIES · SCANDAL TOUCH COLLECTION
MÁGICA SERIES
www.venusceramica.com · info@venus.es
www.diago.com · ceramicas@diago.com
32CERASPAÑA
SHOWROOM
LA PLATERA
TRAVERTINO SERIES
www.laplatera.es · info@laplatera.es
IBERO ALCORENSE
ROCA
CAMELOT SERIES-COLLECTION
PIETRA DAMASCO SERIES
www.iberoalcorense.com · ibero@iberoalcorense.com
www.rocatile.com · info@rocatile.com
CERASPAÑA33
SHOWROOM
MELT
CREATIVE
KITCHENS
COLORKER
NEXO SERIES · FORMA COLLECTION
www.colorker.com · colorker@colorker.com
34CERASPAÑA
SHOWROOM
ING
POT
HALCÓN CERÁMICAS
UNDEFA
ÍNTEGRA SERIES
MOSAICO SERIES
www.halconceramicas.com · global@halconceramicas.com
www.undefa.com · undefa@undefa.com
CERASPAÑA35
SHOWROOM
SHOPPING
PERFECT
SHOP WINDOWS
CERÁMICAS GAYA
CERACASA
WOODCOR, STONECOR SERIES · FUSSION COLLECTION
CHELSEA SERIES · PIEDRAS COLLECTION
www.gaya.es · info@gaya.es
www.ceracasa.com · ceracasa@ceracasa.com
36CERASPAÑA
SHOWROOM
TIME
ONIX MOSAICO
TAU CERÁMICA
STONE GLASS SERIES
GEOM COLLECTION
www.onixmosaico.com · onix@onixmosaico.com
www.tauceramic.com · tau@tauceramic.com
CERASPAÑA37
Castilla-La Mancha Archives building in Toledo by Guillermo Vazquez Consuegra, won the Architecture category.
VÁZQUEZ CONSUEGRA AND ROLDÁN+BERENGUÉ
WIN VTH TILE OF SPAIN ARCHITECTURE AND
INTERIOR DESIGN AWARDS
The Spanish ceramic Floor and Wall Tile Manufacturers’ Association, ASCER,
announced the winners of the Vth Tile of Spain Architecture and interior Design
Awards on 23rd November. The prizes consist of 18,000 euros in each of the two
categories and the winners were chosen by a jury chaired by leading Chilean
architect Mathias Klotz. Guillermo Vázquez Consuegra, who won the Spanish
National Prize for Architecture in 2005, won the Architecture category of the tile
competition for his work on the Castilla-La Mancha Archives in Toledo. In its
assessment of Vázquez Consuegra’s project, the jury placed especial value on
how it brings together the use of and research into the use of ceramic tiles for
façades. The way the skin of the building has been tailored to fit the internal
space was considered to be highly appropriate given the building’s function.
View of the interior of the Archives building.
38CERASPAÑA
Based in Seville, this architect has a long and brilliant career behind him. It
began at the Advanced Technical School of Architecture of Seville, from which
he graduated in 1972 and where he has taught ever since. His career has also
taken him to universities abroad and he has been guest lecturer at the Faculty
of Architecture of Buenos Aires (1993), at the Ecole Polytechnique Fédérale de
Lausanne (Lausanne Federal Polytechnic School, 1995-1997), the Syracuse
University School of Architecture (New York, 2001) and the Paul Getty Center
(Los Angeles 1994-1995). He has also taught at the Facoltá di Architettura di
la Università di Bologna (the Architecture Faculty of the University of Bologna,
2002-2003), the Facoltá di Architettura di Venezia (2005-2006) and the
Accademia di architettura di la Universitá Della Svizzera italiana di Mendrisio (the
Architecture Academy of the University of Italian Switzerland in Mendrisio,
2007). Every year since 1993 he has directed the Summer Architecture Courses
at the Universidad Complutense in Almería and El Escorial. He was made an
Honorary Professor at the University of Seville in 2004 and since 2006 has led
the Vázquez Consuegra International Architecture Workshop at that university.
On the professional front Vázquez Consuegra ‘s work has been exhibited at all the
Spanish Architecture Biennials organised by the Ministry of Public Works since
these events launched in 1991. His work has also been exhibited at the 1st and
2nd Iberoamerican Architecture and Civil Engineering Biennials. In 2005 he won
the Spanish National Prize for Architecture.
The winners of the Interior Design category of the Vth Tile of Spain Awards were
architects José Miguel Roldán and Mercè Berengué for their project titled
“Ceramic Carpets”. The jury felt that this project was of particular merit for the
way it made the most of the existing ceramic tiling, integrating it into the new installation, “treating the new and the extant with consideration so that each has
been made to look its best without upstaging the other.”
Roldán and Berengué, who in 2004 won the prize for the best project in Europe,
founded the R&B practise in 1988 in Barcelona, the city where each had taken
their first steps in the discipline, both at university and as practising professionals.
José Miguel Roldán Andrade was born on 13th January 1961 in Ceuta and finished his studies the same year as he teamed up with Mercè Berengué. It was then
that he obtained a bursary from the High Council for Scientific Research (CSIC)
for a research project in the Department of Town and Country Planning at the
Advanced Technical School of Architecture in Barcelona (Polytechnic University of
Catalonia).
Roldán has been director of the exchange programme run with the schools of
architecture that are part of the Fundació Politècnica de Catalunya (Polytechnic
The jury gave a special runner-up prize to the project “Integrated Care Centre for the
Mentally Handicapped”.
Foundation of Catalonia), through which he has had contact with universities and
centres of learning in Monterrey (México), Texas (USA) and Montreal (Canada)
amongst others. Since 2000 he has also been joint professor at two American
schools: the School of Architecture at Clemson University and Texas A&M
University’s Architecture Department. With one foot in the university and the other
in the R&B studio, José Miguel Roldán thus combines his love of teaching with
the brilliant results he achieves on a professional level to perfection.
Mercè Berengué was born in Barcelona on 14th October 1962 and graduated as
an architect in 1989. Also linked to the university, her professional career began
in the offices of SOM and Frank Gehry in Chicago. From there she became
director of the Town and Country Planning Studies Department at the Advanced
School of Architecture at the International University of Catalonia. Her achievements include her contribution to the town planning of the city of Barcelona.
The jury also wanted to single out the “Integrated Care Centre for the Mentally
Handicapped” entered by José María de la Puerta Montoya and Carlos Asensio
Galvin. It awarded the project a runner-up prize for the precision of its construction and the conceptual determination to create the building using just one material yet without sacrificing details and elements of special interest, especially in
the roof.”
The Interior Design award went to the project “Ceramic Carpets” by Roldán + Berengué.
In the Degree Projects category, which is open to students of Architecture from all
over Spain, the jury agreed to award equal first prize to the “School complex in
Pinedo” by Mª del Mar Rico and the “San Vicente de la Barquera Nature Centre”
by Begoña Soto Trujillo. Regarding the first project, the even-handed way in which
Rico resolved the constructional and functional aspects of the building with “equal
amounts of precision and sensitivity” scored highly with the professionals. The
School Complex is also unusual in that the build involves an open construction
system, meaning that its relationship with the outside can be stage managed.
CERASPAÑA39
In the Degree Projects category, the jury awarded equal first prize to two projects and a
runner-up prize.
Begoña Soto’s Nature Centre project in San Vicente del a Barquera was deemed
outstanding because of the abundance of space, the relationship between the
tiles and the tactile quality of the different surfaces. The jury felt that in this piece
of work “every element works independently but also projects a sense of being
part of the whole, with the ceramic tiles being the core element that pulls everything together.”
The jury also decided to award a runner-up prize to the “Benicarló Urban Cultural
Centre” by Samuel Cornelles Balagué “who has resolved a difficult urban situation. What should be singled out here is that he has used ceramic tiles in such
a way that, by changing their position, he has been able to create a façade that
is full of subtleties.
ORIGINS AND BACKGROUND
The genesis of the Tile of Spain Architecture and Interior Design Awards was a
drive to promote the use of ceramic tiles made in Spain, raise awareness of their
merits and spread understanding of their use in both architectural and interior
design applications today. Organised and promoted by the Spanish Ceramic
Floor and Wall Tile Manufacturers’ Association (ASCER), these awards are given
annually to the best Spanish or international projects to have used ceramic tiles
for flooring and/or wall coverings to a significant degree to shape the building.
The prizes consist of 18,000 euros in each of the Architecture and Interior Design
40CERASPAÑA
categories and 9000 euros in the Degree Projects category. 46 projects were
entered for the competition across the three categories.
The jury tasked with assessing the entries this last year was chaired by leading
Chilean architect Mathias Klotz. Sitting with him on the jury were eminent professionals including Juan Herreros of Ábalos&Herreros Arquitectos, José Morales
of MGM Arquitectos: Morales+Giles+Mariscal; Carlos Quintáns, architect and
editor of Tectónica magazine, interior designer Isabel López of practitioners
Tarruella&López , designer Martí Guixé and Ramón Monfort, president of the
Castellón School of Architects.
Sponsors and partners in the competition, which is run by ASCER, include
Vodaphone, the Valencia Port Authority (Port/Valencia) and the State Council for
the Development of Design and Innovation (DDI), which is part of the Ministry of
Industry, Tourism and Trade’s General Directorate for Small and Medium
Enterprise Policy.
The Awards have evolved significantly thanks to the increasingly high quality of
the projects entered. Some of the winners of the recent awards in the architecture category include the Spanish Pavilion at the Aichi Expo in Japan by Alejandro
Zaera Polo and Farshid Moussavi (FOA Architects), the renovation of Santa
Caterina Market in Barcelona by Enric Miralles and Benedetta Tagliabue (EMBT
Architects) and the Peñíscola Conference Centre by Ángela García Paredes and
Ignacio García Pedrosa.
Casa Decor Barcelona 2006
CASA DECOR BARCELONA 06
CERÁMICA 313 SUITE IS OUT AND OUT SUCCESS
The first Casa Decor was held in Barcelona twelve years ago and the show has just
returned to its origin on a fresh wind and aspiring to convert one of its most emblematic buildings into a symbol of the avant-garde and the global showcase for home
design and decoration. Casa Decor Barcelona has installed itself in the old head
office building of the Banco Español de Crédito, currently the UNO Building and
owned by Monteverde Grupo Inmobiliario (Monteverde Property Group). The building stands in the very centrally-located Plaza de Cataluña on the corner that marks
the beginning of the Paseo de Gracia. Casa Decor opened the building’s doors to
modernity from 10th November to 10th December just past.
In this incomparable setting, which was visited by over 30,000 people, the ceramic
tile Industry – represented by ASCER – occupied a space that it named the “Suite
Cerámica 313”. A luxury mini suite, it was conceived by interior designer Emma
Masana, who chose a groundbreaking style full of originality and featuring a passionate red that stopped visitors in their tracks. The one ingredient that created the
effect was ceramic tiles. Using tiles in pure, brilliant colours, Masana created a suite
with sinuous curves and structured volumes that captivated those who came to
Casa Decor Barcelona. Her work showed that ceramic tiles are not just a background against which the decor stands out but can in themselves comprise the
decor. “In this space the tiles are not just simple floor or wall coverings but they are
the soul and the star of the suite.” Emma Masana also created the Ceramic Tile
Space at Casa Decor Barcelona 2005 and this time used tiles of different shapes
and colours, alternating them to create depth. The predominant colour was an
intense red and she also used a variety of textures, raised finishes and sizes to
frame spaces that exude exclusivity and style.
Ceramic tiles never cease to surprise Masana, as she herself acknowledges,
“because whereas here I conceived the different spaces within Suite Cerámica 313,
I have always found that tiles afford a very beautiful solution.” The designer goes
on to explain that in creating the ASCER space she used rectified tiles and mixed
different formats so as to make a break from flat spaces and flirt with depth through
the play of shades of colour and surface relief.
The success reaped by the Masana-ASCER duo at Casa Decor Barcelona 2006
was preceded by the praise that this brilliant partnership received for its work on
Casa Burés. This modernist building, emblem of the Catalan bourgeoisie, stands
right in the middle of Barcelona’s Eixample and in 2005 became the seat of CAD
Barcelona. Last year Masana took the daring step of cladding a loft with ceramic
tiles, which showed their versatility as a canvas for painting on or as a “photographic paper” onto which to print snaps.
CERASPAÑA41
Casa Decor Barcelona 2006
Casa Decor Barcelona 2006
At the latest Casa Decor Barcelona – the second one at which Emma Masana has
fairs with Spanish tiles of the very highest quality. Put another way, Casa Decor
been responsible for creating ASCER’S image – “Suite Cerámica 313” has reinforced the notion in the eye of the Catalan public that ceramic tiles offer tremendous decorative potential and total compatibility between aesthetics and functionality. Further, that it also makes it possible to create mould-breaking, cutting edge
environments by rediscovering an ancient raw material and transforming it into a
proposition for the future.
would not be what it is today without ASCER’s inspired contribution.
“Working with ASCER and with tiles again on Casa Decor Barcelona was a very enriching challenge. This is why I wanted to show ceramic tiles from a different point
of view, which would have been impossible if the material were not versatile enough
to allow one to be forever innovative with creativity,” concludes Masana.
ASCER has contributed significantly to the prestige of Casa Decor in a symbiotic
relationship that has led to the show expanding year on year. At the same time,
Spain’s ceramic tile industry takes advantage of this platform to present the results
of its work in research, development and innovation. This work places Spain firmly
ahead of the field as regards innovation, new uses and applications for ceramic
tiles, cutting edge design and the quest for solutions tailored to the very latest
movements in architecture.
ASCER’s involvement in Casa Decor does not consist merely of being present at
every show in every location as it has been in Barcelona and, recently, Miami.
ASCER aspires to guide this international event that aims to be a global event, so
that, having already made the leap across the Ocean, it becomes the prime showcase for interior design and decoration at a European level. As well as its own space
at each event, ASCER decorates other spaces and other exhibitors’ stands at these
Casa Decor Barcelona 2006
42CERASPAÑA
The embryo of this collaboration was born out of the National Ceramic Tile
Promotion Plan. Casa Decor has now become an unmissable annual event and one
of the main forums for creating awareness of the functional, decorative, innovative
and cutting edge potential of Spanish ceramic tiles in interior spaces.
Tiles can now be made that offer extraordinary durability, quality, resistance and
versatility and can be adapted for any surface and combined with other materials,
in both interior and exterior environments.
Casa Decor Barcelona 2006
Casa Decor Barcelona 2006
PROMOTING SPANISH CERAMIC TILES IN THE USA
THE INDUSTRY SHOWS OFF AT NEOCON (CHICAGO) AND AIA (LOS ÁNGELES)
One of the seminars at AIA by ceramic tile expert Patti Fasan.
Tile of Spain took a stand for the first time at the NeoCon design and interior design trade fair, which took place at the “Merchandise Mart” in Chicago
in mid June. The stand was located in the Architectural Stone and Ceramic
Tile Exposition (ASCTEX) and generic information on the industry was distributed to promote Spain’s ceramic floor and wall tiles. The material distributed included the “Buyer’s Guide 2006”, “Ceraspaña” magazine and the
English language version of "moulding assembling designing. Ceramics in
Architecture".
As is now customary at the north American trade fairs where ASCER has a
stand, visitors were offered a full educational programme that included five
series of lectures given by ceramic tile expert and industry ally Patti Fasan.
Also in June the Spanish Institute for Foreign Trade (ICEX) organised an official stand for the third year running at the annual convention of the prestigious American Institute of Architects (AIA), which was held in Los Angeles.
A presence at the AIA is an essential part of promoting construction solutions that use ceramic tiles to architects.
The programme also included training sessions run by Patti Fasan. Taking part
in the convention is designed to reinforce the Spanish ceramic tile industry’s
presence on the US market and improve its positioning amongst specifiers.
CERASPAÑA43
CEVISAMA CELEBRATES ITS 25TH ANNIVERSARY
The 25th International Ceramic Tile and Bathroom Furnishings Fair, CEVISAMA, is set to take place from 6th to 10th February. To commemorate its first
25 years, the show’s organisers held a dinner in the newly opened Events
Centre at Feria Valencia for the companies that have exhibited at the event
over the years.
Víctor Campos, vice-president of the government of Valencia, attended the
event as did the minister for Enterprise, Justo Nieto. Senior figures from the
trade associations that represent the industries exhibiting at the fair also
attended as did well-known entrepreneurs from the ceramic tile, bathroom
furnishings and ancillary industries.
CEVISAMA president Armando Ibáñez highlighted the fair’s spectacular growth
from 10,000m2 in its first year, 1983, to over 90,000m2 in 2006. Ibáñez also
stressed the fair’s considerable contribution to the tile industry’s turnover and
the international prestige it now enjoys. Víctor Campos, vice-president of the
Valencia Government Council, spoke of CEVISAMA’s spectacular growth,
which has mirrored that of the tile industry, an innovative, leading edge sector
within the industrial fabric of the Comunidad Valenciana.
44CERASPAÑA
The event was also attended by CEVISAMA’s past presidents José Lladró, Eugenio de
Azcárraga, Francisco García Felipe-Neri and Miguel Carda (in the photo with current president Armando Ibañez).
NEWS AND EVENTS
TILE OF SPAIN WEBSITE HITS UP 40%
The number of hits to the www.spaintiles.info website, dedicated exclusively
to ceramic tiles, is still seeing strong growth in the number of hits it receives and
the number of pages viewed, with almost 10,000 pages viewed every day. A
new record was reached in the first six months of 2006 with 1,714,557 pages
viewed and more than 400,000 visits to the website, a 40% increase over the
same period in 2005.
The most visited sections are those relating to member companies (directory and
contact details, news, product photographs etc.) followed by product information
– both technical and regarding design trends.
The “Ceramic Tile Guide”, which is
designed to enable professionals
make better decisions and to make the
decision-making process easier by
providing information on standards,
technology and so on, is the most
downloaded document. Viewings of
Ceraspaña, the promotional magazine,
and the trade fair catalogues are also
favourite areas of the site. Over a third of
pages viewed are in English.
CERAMIC TILE DEPARTMENTS IN SCHOOLS OF ARCHITECTURE
The various Ceramic Tile Courses and Departments that ASCER has set up in
the Schools of Architecture in Barcelona, Alicante, Valencia and Castellón are
still producing admirable results and creating a current of opinion amongst
architects that is very much in favour of ceramic tiles.
Since the beginning of the 2006-7 academic year lectures have been
given by some prominent architects of international standing: Peter St
John, of Carusso & St John and Eduardo Souto de Moura, for instance,
have lectured on the course in Valencia. The jury assessing the students
on the third Ceramic Tile course in Barcelona has also announced its judgement. The projects undertaken by the students during the first term
consisted in designing a ceramic tile and were assessed by a jury of leading professionals – architects Juan Herreros, Josep Bohigas and José
Juan Barba – the school’s deputy director Jorge García de la Cámara and
a representative of ASCER.
CERASPAÑA45
NEWS AND EVENTS
COMPANY NEWS
ALCALAGRES GAINS ISO 14001:2004 ENVIRONMENTAL
MANAGEMENT SYSTEMS CERTIFICATION
Alcalagres has obtained environmental, management certification for compliance with the standards set out in the
UNE-EN-ISO 14001:2004 international regulations (certificate no. GA-2006/0394). The environmental management
system that Alcalagres implements controls and minimises
the environmental impact of manufacturing porcelain stoneware as well as
complying with the current legislation regulating environmental issues, thereby
adding value to the company’s products.
NEW FACILITIES IN ONDA FOR CRISTAL CERÁMICA
In line with its policy of
commitment to and concern for the environment,
Cristal Cerámica S.A. gained ISO 14001 in 2005.
Cristal Cerámica is in an
ongoing process of
growth and expansion
and in 2006 begun work on a new manufacturing plant. Located in Onda’s
new South industrial estate the facility will specialise in making and marketing top end porcelain floor tiles and white paste wall tiles under the company’s Cristacer brand.
The new plant has been equipped with the latest generation machinery, which
provides for a totally automated production process and a large capacity, cutting edge technology kiln. The 50,000m2 factory’s output is expected to be
around 15,000m2/day and is due to come on stream in early 2007.
EMOTILE: A REVOLUTIONARY DIGITAL DECORATING SYSTEM FROM
CERACASA
Ceracasa launched “Emotile by
Ceracasa” at the last CERSAIE
fair. A revolutionary digital
decorating system, it enables
the product to be personalised
to a greater degree and can
also reproduce any natural
stone or other material more
accurately. This new technology can decorate more than
eight square metres of graphics or design, print onto
100% of the tile without the
edges having to be rectified
and decorate any raised element of the tile more strongly. It also provides a better response to customer demand and a more environmentally friendly process
as it effectively reduces the number of applications and the materials used do
not need to be extracted from nature.
CERÁMICAS CASAO INVOLVED IN INTERNATIONAL SOLAR DECATHLON COMPETITION
The Polytechnic University of Madrid has been selected to enter the International SOLAR DECATHLON Competition
to be held in Peking, China. 18 other universities will also be competing. The project aims to create a link between bio-climatic architecture and active solar energy utilisation technologies.
Cerámicas Casao wished to support this initiative by contributing its Faveton ceramic
panels for ventilated façades. This kind of ceramic tile façade is very
appropriate to sustainable construction because of the energy
savings it enables the building or home to make – at both hot and
cold times of year – and the possibility of re-using both the ceramic
material and the substructure.
46CERASPAÑA
ENQUIRY SERVICE
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TILE OF SPAIN
SPANISH COMMERCIAL OFFICE
66, Chiltern St. 2nd & 3rd Floor
London W1M 2L2
consumo.londres@mcx.es
Tel. (020) 7467 2330
Fax: (020) 7487 5586
TILE OF SPAIN
TRADE COMMISSION OF SPAIN
2665 Le Jeune Road, Suite 1114
Coral Gables, FL 33134
miami@mcx.es
Tel. (305) 446 4387
Fax: (305) 446 2602
ASCER
Camino Caminas, s/ n
Castelló, 12003 Spain
comercio@ascer.es
Tel. +34 964 727200
Fax: +34 964 727212
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Providing the personal information requested on the form is completely voluntary but necessary to enable us to keep our databases up to date. The information will be kept on computerised datafiles designed
to for this purpose. By providing information you agree to it being held indefinitely until such time as you exercise your right to cancel. ASCER will treat all information confidentially as will any other company
involved in the process of maintaining these databases. In order for the database to serve its stated purpose as an industry directory and for interested third parties to be able to contact those entities or
persons included in the database, access must be granted to third parties and information made available to them and those included in the database will by virtue of having provided their details or not
having exercised their right to cancel or to object to their details being passed on be deemed to have given their express consent for such information to be made available. You may apply to ASCER to look
at, alter or withdraw the details you have provided or to lodge an objection after they have been processed, either in writing to the management at Camino Caminás s/n, 12003 Castellón (Spain), marking
the letter for the attention of the "Servicio de Protección de Datos" (Data Protection Service), or by calling 0034964727200, or faxing 0034964727212, or e-mailing global@ascer.es · C16 ·
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