LIGNA Presentation for US Exhibitors

LIGNA Presentation
for U.S. Exhibitors
March 3, 2015
www.ligna.de/en
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Wood Machinery Manufacturers of America
Fred Stringfellow, Executive Director
 WMMA history at LIGNA
 General services provided
 Forms required (co-exhibitor, etc.)
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Operations & Logistics
Robin Estey, Director of Operations
Contents and Outline of
Online Business Service
(OBS)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS online ordering system
Your OBS login details will be sent to you via courier and will
include your Order Number and Password.
Go to: www.obs.messe.de
>Go to left side of screen
under „You have a user code“
>Enter your Order Number and Password
If you do not have your login details, contact the OBS team
at obs@messe.de or phone +49-511-89-37000
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS online ordering system
www.obs.messe.de
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS – Welcome Screen
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
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OBS – Services Tab (left menu)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS – Services Tab
Invitation services & tickets




Complimentary Tickets
Exhibitor Passes
Parking Permits
Congress Card (public transport)
Highlighting your company (ECMS)
 Company & Product Information
link to ECMS for your free
company and product listings)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Exhibitor-Content-Management-System (ECMS)
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Exhibitor-Content-Management-System (ECMS)
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
ECMS Manual
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
OBS – Services Tab (continued)
1. Stand construction services
- order modular stands
2. Fittings for your tradeshow stand
- Floor coverings & rental furniture
3. Technical services and logistics
- Electricity
- Water supply
- Internet connections
- Logistics/forwarding services
4. General services
- Stand cleaning; waste disposal; temporary
staff; stand security; plants
5. Accommodation
- Request hotel & private accommodations
6. Catering
- Food and beverage service; rented tableware
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Freight Forwarders - U.S. Offices
Ms. Cheryl Gajewski
Manager – Fairs & Exhibitions
Service
Schenker, Inc. - Chicago Branch
Tel.: 800-666-1714
Fax: 847-954-4943
cheryl.gajewski@dbschenker.com
Mr. Jerry Nance
International Operations Manager
KN Expo & Event Logistics
Tel.: 404-675-2916
Fax: 404-601-7857
jerry.nance@kuehne-nagel.com
Ms. Melissa May
International Sales Manager
Agility Fairs & Events
Tel.: 714-617-6675
Fax: 941-484-1017
mmay@agilitylogistics.com
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Accommodations
Hotel Reservations Portal:
http://www.visithannover.com/en/Hotelreservation/LignaHotels-online-booking
Ms. Carol Brodsky
TTI Travel
Tel. (866) 674-3476
info@ttitravel.net
www.traveltradeint.com
For private rooms and apartments:
Ms. Heike Neumann
Fair Accommodation Office Neumann
Tel. +49 5127 909754
neumann-harsum@t-online.de
www.messezimmervermittlunghannover.de/Info_e.html
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Marketing & Advertising Opportunities
Noel Hoekstra, Director of Sales
Contents and Outline of the
Marketing Guide
www.ligna.de/en/marketing
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Plan for Success at LIGNA 2015!
The four pillars of our marketing program are:
1) Invitation services & tickets
 Invite customers to LIGNA free of charge
2) Contact Management
 Convenient ways to make contact with visitors,
including matchmaking services
3) Supporting advertising & sponsoring
 Generate interest in your booth through
advertising and sponsorship opportunities
4) Press services
 Organize press conferences
 Make press releases available online and onsite
NOTE: There are various deadlines for
these services ranging from 4/8/15 to
5/15/15
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Invitation services & tickets
 eTickets (registration required)
 Paper tickets (registration required)
 Invitation management for eTicket
campaigns
 Invitation card
 Visitor guide
 Mailing stickers
 Posters
 Online banners
or
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Contact management
 Exhibitor and product search
 Company profile
 Product profiles (using ECMS)
 Exhibitor videos
 E-mail campaigns & lead generation
 Match & Meet
or
 Visitor data
 Lead management via AddLeads
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Supporting advertising & sponsoring
Print Advertising
 Ads in the directory of exhibitors
 Logo and QR code in directory of
exhibitors
 Ads in the Ebi printouts (Electronic
Visitor Information System)
 Outdoor advertising:
- Boards
- Advertising towers
- Mega skywalk banners
- Three-sided poster stands
- Big banner
- Promotions (custom-made)
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Supporting advertising & sponsoring (cont.)
Online Advertising
 Website ads: Superbanner
 Website ads: Billboard ad
 Website ads: Medium rectangle
 Ads on website and in apps: Logo in
interactive hall plan
 Mobile ads: Banner in app
 Ads in the visitor e-newsletter
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Supporting advertising & sponsoring (cont.)
Sponsorships
 Coffee-to-go & soft drink cups
 Evening reception for media & PR reps
 Lanyards for journalists
 Shuttle buses for journalists
 Workstations for journalists
 Catering – snacks for journalists
 LIGNA Forestry Evening
 LIGNA Exhibitors‘ Evening
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Press Services
Media consulting and media presence
 Press conferences
 Streaming media/video production
 Online press info boxes
 Press info boxes (onsite)
 Trend spots
 Exhibitor PR contacts
 Important media addresses
 „Hot Topics“ newsletter
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
LIGNA Presentation for U.S. Exhibitors - March 3, 2015
U.S. Foreign & Commercial Service
 Contact exhibitors prior to the show to ask for special needs
 Promote the U.S. company & products on the Commercial Service website
 Outreach marketing campaign on behalf of the U.S. exhibitors
 Representative from the Commercial Section will be available at LIGNA
 Provide market information
 VAT refund information if needed
 Useful information on EU Standards and CE Marking if needed
 Visit the website at: http://www.trade.gov/cs/services.asp
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Other Important Tips
 Be sure to download the
Marketing Guide at:
www.ligna.de/en/marketing
 Check deadlines for all of the
marketing program items so
that you don’t miss any
opportunities!
 Remember to order your “Congress Card” on OBS for local transportation
 Join the LIGNA Group on LinkedIn at:
https://www.linkedin.com/groups?home=&gid=2197819&trk=anet_ug_hm
 There will also be a LIGNA mobile app about 4 weeks before the show (Apple and
Android), available for download in the app stores
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LIGNA Presentation for U.S. Exhibitors - March 3, 2015
Your Contacts for LIGNA
Q&A: If you have questions, please address them to one of our panelists.
Questions can be entered under the Chat box or Q&A on the lower
right-hand side of your screen. Or contact us after the webinar at:
Robin Estey
Hannover Fairs USA
Director of Operations
T (609) 945-1936
restey@hfusa.com
Fred Stringfellow
Executive Director
WMMA
T (443) 640-052 x102
fred@wmma.org
Noel Hoekstra
Hannover Fairs USA
Director of Sales
T (773) 796-4250 x247
nhoekstra@hfusa.com
Bettina Capurro
Commercial Specialist
U. S. Commercial Service
T +49 89 288 8751
Bettina.Capurro@trade.gov
LIGNA Presentation
for U.S. Exhibitors
Thank you for attending!
March 3, 2015
www.ligna.de/en