Word in Motion press release

Transcription

PRESENT...
WINNER OF BEST
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CONTENT AWARD AT
LOVE CONTENT 2011
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Smile for London
to beat the January blues with poetic animaCYAN the = R000, G255, B255
tions throughout
London Underground
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announce their latest exhibition Word In Motion, that aims to uplift and inspire commuters with poetry and moving image during January 2012.
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Word In Motion unites
some of London’s finest poets, writers and lyricists (including Ray Davies, Kate Tempest and Ben100 PIXELS WIDE MINIMUM
jamin Zephaniah) with leading artists (including Malcolm Garrett, Hexstatic and Why Not Associates) in a collaborative
project to be screened on the London Underground. Taking it’s cue from the seeming indifference shown to literature
and the written word during the London riots, Word In Motion aims to reinvigorate an interest in poetry and writing as
well as amuse and visually inspire people during the bleak month of January.
Each written piece is being brought to life by motion artists with 20-second-typographic-films. All the artists have picked
their chosen piece blind with no knowledge of which writers’ work they are animating. This was done firmly in a spirit of
democracy and to ensure the artists have an emotional engagement with their chosen poem.
The exhibition will include fantastic submissions from writers in response to a request for contributions. These were
judged by Bang Said the Gun, Jarvis Cocker, Cerys Matthews, Murray Lachlan Young and Mark One – BAFTA winning director and creative director.
Meme Partnership Ltd, Registered in England & Wales, Registered Company No. 7126799
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The Word In Motion CYAN exhibition comprises
collaborative pieces guaranteed to intrigue and excite including Ray Davies
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and Hextatic, Jon Burgerman
Garrett, Rick Holland and Jessika Strataki. Rick Holland, also took the WiM
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breif to a poetry workshop
at the Centrepoint Hostel, where 20 year old Olivia Sabat, one of the resiBLUE he was running
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dents, wrote a wonderful poem that will appear in the exhibition. Find all artist details and biogs at smlleforlondon.com.
The films were premiered exclusively with the sound of their writers voice at the XOYO gallery in Shoreditch on the 11th
100 PIXELS WIDE MINIMUM
January 2011. Guest poets including Murray Lachlan Young, Rick Holland, Inua Ellams, Salena Godden, Musa Okwonga,
Paul Lyalls, NIkesh Shukla and Francesca Beard performed live at the event. Maxi Jazz from Faithless, played as special
guest DJ set.
For the January exhibition the Smile Team are partnering with augmented reality mobile app Blippar™, that uses the
latest image recognition technology enabling commuters to view selected WiM films on their mobiles anywhere on the
Underground, without the need for a network signal.
Word In Motion launches on the London Underground during morning and evening rush hours, on the 16th January
2012, and will run for two weeks.
ENDS
For press enquiries please oontact TwoTone PR, Smile for London’s Official PR Agency
Emily Yeoh / 07530 101 041 / emily@twotonepr.com
Shakira Fullwood-Gayle / 07903 066 076 / shakira@twotonepr.com
Poem by Scroobius Pip, animation by 12foot6
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Smile for London’s mission is to bring the diverse talent, creativity and culture of London adn beyond to the digital screens on
the Underground.
Schedule
The films will be on display across 60 digital screens on the London Underground every morning (7am-10am) and evening
(4pm -7pm) rush hour for 2 weeks from 16th January 2012. Stations include: Angel, Camden Town, Oxford Circus, Bond Street,
Charing Cross, Covent Garden, Knightsbridge, Paddington, Euston, Piccadilly Circus, Victoria and Waterloo. Full schedule can
be found at smileforlondon.com
About the films
The poetry brief invited writers to inspire and uplift viewers, with subject matter covering people, places, experiences or
observations - they didn’t need to be Londoncentric. The form of poetry was left up to the writer - everything from classic poetic
forms to free verse were all welcome.
Entries were open to all, however they were particuarly encouraging the young people of London to take part to help invigorate
a passion in poetry and prose. Submissions were to be between 5 and 40 words long. They also need to be read and recorded
as an mp3 the sound file to help the motion designers translate the pace and passion of the readings into a visual representation
of the poems.
All the collaborations and additional information can be found on www.smileforlondon.com.
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Meme Partnership
Meme Partnership was founded by Jo Kotas and Alex Stevens. It is a socially focussed creative enterprise merging public art
with a contemporary campaign initiative. Smile for London is a Meme Partnership project (www.memepartnership.com)
About blippar™
blippar™ is the first image-recognition app for smartphones targeted at media and brand-consumer interaction.
A free-to-download app, blippar™ opens up in camera mode and becomes a single, magic ‘lens’ through which your
favourite products, newspapers, magazines and advertising in the real world are instantaneouslyrecognised and converted
into fun, informative digital experiences.
Blippar™ app is available for free in the Apple App Store and Android Market (beta mode: selected handsets only). Please
see www.blippar.com and www.youtube.com/blippar1 for demo videos of blippar in practice.
Go to http://blipp.it to test a whole range of other blippar partner interactions.
CBS Outdoor UK
wide network of poster sites, the largest out of home digital portfolio and in depth insight to consumers’ attitudes and travel
patterns.
BENJAMIN ZEPHANIAH / MURRAY LACHLAN YOUNG / RAY DAVIES / JARVIS COCKER /
RICK HOLLAND / COURTTIA NEWLAND / NIKESH SHUKLA / CERYS MATTHEWS /
SCROOBIUS PIP / INUA ELLAMS / KATE TEMPEST / MIKILL PANE / LUKE WRIGHT /
JACK UNDERWOOD / FRANCESCA BEARD / POLARBEAR / JOSHUA IDEHEN /
ROSS SUTHERLAND / MUSA OKWONGA / HOLLIE MCNISH / EMILY BERRY / PIP FORD /
DAN COCKRILL & MARTIN GALTON OF BANG SAID THE GUN / PAUL LYALLS /
SALENA GODDEN / JON BURGERMAN / HEXSTATIC / 12FOOT6 / STUDIO AKA /
WHY NOT ASSOCIATES / MALCOLM GARRETT / TRUNK / MIE / SHROOM / IVO SOUSA /
JAMES BATES /BEN COLLIER MARSH / ZEDZERO / PAVEL IVANOV / DAVID PROSSER
LORE&JUN / BREATHING JUICE / JONATHAN MCKEE / KRISTIAN ANDREWS /
LIAM BRAZIER / COLLECTIVE OF TWO / MARCUS MELTON / DANIELLE MENSAH /
ALASDAIR BROTHERSTON & JOCK MOONEY/ STEFANO OTTAVIANO / IAN CAMPBELL /
BRAN DOUGHERTY-JOHNSON / JESSIKA STRATAKI / SAM BLUNDEN / PHOEBE BOSWELL
LIZZIE MARY-CULLEN / MATT OXBORROW & AMANSHAW ANDREW / FIONA WOODCOCK
STUDIO OF WILLAMSON CURRAN / RICHARD JACKSON / ANDY REMENTER /
CLAYTON WELHAM / SIMON TESTRO & RICHARD LEE / MARCOS SÁNCHEZ D /
SOMETHING MOVING / GEORGE SMYTH / SONIA HENSLER & ANDZEJ RUDZ /
MARTIN SHANNON / JAMES TROSH / LAWRENCE SURANYI & CHRIS TURNBULL /
KATIE HARLAND / KATE BENTLEY / OLAKUMBI AKIWUMI / NATASHA WARREN /
IMOGEN WETHERED / LES HAYDEN / MATT GEORGE / DAN SIMPSON / OLIVIA SABAT /
WEEK 02 23-27 JANUARY 2012
7am – 10am
4pm – 7pm
POET
MOTION ARTIST
OLAKUMBI AKIWUMI
FRANCESCA BEARD
JON BURGERMAN
MATT GEORGE
JOSHUA IDEHEN
LES HAYDEN
MIKILL PANE
OLIVIA SABAT
SCROOBIUS PIP
KEITH TURNER
IMOGEN WETHERED
SOMETHING MOVING
BEN COLLIER MARSH
MALCOLM GARRETT
LAWRENCE SURANYI & CHRIS TURNBULL
M-I-E
JAMES TROSH
FIONA WOODCOCK
MARCUS MELTON
OXBORROW & ANDREW, 12FOOT6
WHY NOT ASSOCIATES
MARTIN SHANNON
JEN CAMPBELL PIP FORD
KATIE HARLAND
DANIELLE MENSAH
BENJAMIN ZEPHANIAH
POLARBEAR
SIMON TAYLOR
SALENA GODDEN
LUKE WRIGHT
NIKESH SHUKLA
ROSS SUTHERLAND
RAY DAVIES
SONIA HENSLER
SHROOM STUDIO
ANDY REMENTER
MARCOS SÁNCHEZ D
STUDIO OF WILLAMSON CURRAN
BRAN DOUGHERTY-JOHNSON
SIMON TAYLOR, TOMATO
IVO SOUSA
ZEDZERO
ALASDAIR & JOCK, TRUNK
LIZZIE MARY CULLEN
ROBIN BRUNSON, HEXSTATIC
WORD IN MOTION TEASER VIDEO
http://vimeo.com/34987749
WORD IN MOTION ARTIST REACTIONS
http://vimeo.com/35456485
Poem by Murray Lachlan Young, animated by Ian Campbell.
Poem by Ray Davies, animation by Robin Brunson, Hexstatic
Poem and animation by Martin Galton, Bang Said the Gun
Poem by Ross Sutherland, animation by Lizzie Mary Cullen
Poem by Jon Burgerman, design by Malcolm Garrett

Word in Motion press release

Transcription

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