Brochure

Transcription

Brochure

10th
Truly Embedding Digital Across Your Enterprise
OCTOBER 24-27, 2016
LOEWS PHILADELPHIA HOTEL, PHILADELPHIA, PA
STAY AHEAD OF THE CURVE AT THE LARGEST AND MOST ENGAGING
LIFE SCIENCES MARKETING CONFERENCE WORLDWIDE
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KEYNOTE SPEAKERS:
Listen to CEOs and senior managers share their perspectives on the
Bob Oliver
Matt Lasmanis
Craig Hashi
evolution of business models and the shift from products to solutions
President and CEO
CIO and Vice President
Client Partner
Understand how to commoditize digital health technologies and solutions
OTSUKA
GLAXOSMITHKLINE
FACEBOOK
by establishing the level of innovation required and how to differentiate
PHARMACEUTICALS
with offerings, not just on price
AMERICA
Integrate specialty medicine with your hub, sales force and wider business
model
A SNAPSHOT OF OUR LARGEST EXPERT SPEAKING FACULTY YET:
Develop an overarching, global consumer engagement strategy
Account for the absence of a "fail fast" mentality and establish whether
SOCIAL/INNOVATION DAY LEADER:
pharma can adopt a company culture that is less risk averse and lends itself 2016 CONFERENCE CHAIRS:
Shwen Gwee
Pete Dannenfelser
Melissa Mackey
to improved operational efficiency to allow for more innovative tools and
Director, Digital Customer
Social and Digital
Associate Director of
offerings
Insights, Digital Health
Communications Leader
Social Media Strategies,
Leverage cross-channel data to improve targeting and personalize your
Technologies and Data
JOHNSON
&
JOHNSON
Digital Medicines
content marketing
Sciences
MEDICAL DEVICES
NOVARTIS
BIOGEN
COMPANIES
Recognize hypertargeting's role in pharma
Expand on and leverage the role of data insights, overcome in-house
Joe Shields
Maria Goutsou
Elena Alikhachkina
capabilities and limitations, and learn how to best store data internally
Senior Director, Global
Vice President,
Worldwide Head
Strategy and Program
Ecosystem
Use marketing mix modeling to determine how to best set up a framework
Analytics Technology,
Management
Engagement
of governance to measure and act on both leading and lagging indicators
Strategic Insights and
ASTRAZENECA
UCB PHARMA
relative to brand marketing initiatives
Data Solutions
JOHNSON & JOHNSON
Improve the patient journey by delivering better outcomes through
innovative digital initiatives with patient co-creation at the heart
Fred Bennett
Dustin Haines
Catherine Wilson
Executive Director,
Senior Director, U.S.
Digital Lead
Establish your own internal social media policies regarding personal and
Multichannel Customer
Launch Lead
AMGEN
business profiles, while keeping First Amendment rights and regulatory
Marketing
VIIV HEALTHCARE
guidelines in mind
ALLERGAN
Utilize digital disruption innovation to unlock hidden value and align digital
tool development with your business strategy
John Gallo
David Goren
John Lineen
Assess the innovation landscape: identify how we can solve current business
Executive Director,
Vice President, Digital
Global Digital Director,
challenges with innovation, and how to incorporate innovation into
Customer Strategy and
Health
Global Commercial
marketing, IT, regulatory and even R&D
WHAT SETS DIGITAL PHARMA EAST APART:
C-Level and Senior Management Perspective: Lacking buy-in for initiatives
or a true understanding of how senior managers view the industry? Come
hear multiple pharmaceutical C-level executives and presidents share their
perspectives.
Digital Technologies Day: Oversubscribed once again in 2015, join 250+
attendees for the premier event in digital disruption, new data, analytics
technology integration and execution profiling. Harness the power of digital
health as an asset for life science organizations of all sizes.
Social/Innovation Day 2016: Now in its third year, attend Social/Innovation
Day to learn from pairs of social media platform and life science organization
representatives as they explain how partnership building, digital opportunities
and business opportunity leveraging CAN take place in the highly regulated
world of pharma/med devices.
A Reconstructed Agenda: By providing more high-level plenary sessions in
30-minute increments and dedicated Q&A interview time with our co-chairs,
this year's conference contains a higher proportion of case studies, keynote
presentations, fireside chats and panels.
Opportunities for Team and Affiliate Divisions: Brand, Marketing, Sales, IT,
Customer Excellence, Commercial Operations, Legal, Compliance and MLR
departments: Embrace digital transformation and send your entire team
across divisions.
1
EAST
Shared Services
SUNOVION
PHARMACEUTICALS
ASTRAZENECA
Strategies and Platforms
GLAXOSMITHKLINE
Marcello Damiani
Senior Vice President
and Chief Digital Officer
MODERNA
THERAPEUTICS
Al Altomari
President and CEO
AGILE THERAPEUTICS
Christina Weir
Director, Business
Innovation and Digital
Strategy
BOEHRINGER
INGELHEIM
WHAT MAKES US THE LEADING AND LARGEST
LIFE SCIENCE eMARKETING EVENT GLOBALLY:
800+ attendees
120+
senior-level life
science speakers
Presentations delivered by CEOs and
presidents
55+ keynote
Unparalleled dedicated networking
opportunities over four days
presentations, case studies,
fireside chats, interviews and
panel discussions
The ONLY conference where you can attend
the Social/Innovation Day and working
lunch
Unique GLOBAL perspectives from life
science experts throughout the U.S.,
Europe, Asia and MENA
VISIT WWW.DIGITALPHARMASERIES.COM/EAST
FOR MORE
INFO OR
CALL 866-207-6528
VISIT WWW.DIGITALPHARMASERIES.COM/EAST
FOR MORE INFO
OR CALL
866-207-6528
Dear Colleague,
The Digital P harma Team at ExL Events is extremely excited to
welcome you to the 10th anniversary of Digital P harma East!
DIGITAL PHARMA EAST SPONSORS
Ten years ago, the focus of Digital Pharma East was "accelerating to the next generation
of marketing with Web 2.0, consumer-generated content and social media." In year two,
we based our agenda on "integrating new media and new marketing with a focus on
regulatory issues." Year three saw the introduction of a specific focus on mobile marketing
with the addition of Mobile Day, and we began encouraging attendees to explore the
benefits of integrated multichannel marketing at the 5th Digital Pharma East.
Digital Pharma East has made incredible progress in the last 10 years, but the industry
is still grappling with challenges — some old and some new. Technology bottlenecks,
customer-focused strategies and ROI delivery are serious issues, and SEO, CRM, email
marketing, social media, MCM and web analytics are important topics that arise on a
cyclical basis as technology advancements allow for improved targeting and marketing
techniques.
All of this, combined with macro/micro economic and regulatory pressures and a
fundamental shift in the way patients manage their health, has led to wide-ranging
implications in the evolution of the pharma business model. In the absence of a major
technology boom/innovation disruption, it's not so much that a topic or trend expires —
it's that the variation in customer demand and economic climate ultimately dictates the
prioritization, modification and mindset of pharma toward a particular strategy or tool.
For example, industry has reached a tendency to refer to “multichannel marketing” as the
new buzzword for innovation. In reality we have been doing this for years, maybe under
different names or even unaware we were doing it. However, it seems the challenge now
is not creating a multichannel communication strategy; it is actually linking the activities
together to create a user experience that is seamless. Not only do we need to link the
activities, we also need to link the users. In the United States you can communicate
with HCPs (physicians, pharmacists, nurses, NPs/PAs, etc.) and they can communicate
with patients. While many organizations have dedicated DTP/DTC teams and separate
professional groups that work on communicating with their respective customers, the
communication teams themselves do not interact. This gap must be bridged.
Who is your customer in 2016? In previous years marketers were “all about the HCP.”
Physicians continue to be the major advocate in engagement, education and access.
Indeed, we are seeing incredible leaps in cutting-edge marketing tools used to reach
physicians and caregivers. But the importance of the patient journey/experience is
becoming entrenched in marketing teams as a core value offering. As digital health
becomes a commoditized product, pharma is evolving from a product-based industry
toward one rooted in solutions.
MDalert.com
How can pharma professionals ensure digital is part of their company's DNA? It's not just
about doing better digital marketing, it's about embedding digital into everything you
do across divisions — from the earliest R&D to postmarketing/commercial initiatives. It's
about ways in which you can communicate and collaborate across internal teams, and
even how you can find and recruit talent to improve your business.
Pharma and medical device companies are increasingly trying to use digital
transformation to move toward becoming evolved, customer-centric digital health
organizations. The wide range in job titles and divisions that now attend Digital Pharma
events is a testament to the spread of digital throughout the entire pharma enterprise.
All of these factors lead us to the ultimate goal of the 10th edition of Digital Pharma East:
to truly embed digital into your company's DNA and to understand underlying thought
processes, mindset challenges, evaluation, integration and practical execution.
We look forward to discussing this and celebrating our 10th anniversary in style!
All the best,
Warren Drysdale Jayson Mercado
ExL Pharma
ExL Pharma
Senior Conference Director
2
Head of Digital Events
VISIT WWW.DIGITALPHARMASERIES.COM/EAST FOR MORE INFO OR CALL 866-207-6528
THE ESTEEMED AND STILL-EXPANDING SPEAKER FACULTY FOR 2016:
Elena Alikhachkina, Worldwide Head Analytics
Technology, Strategic Insights and Data Solutions, JOHNSON
& JOHNSON
Al Altomari, President and CEO, AGILE
THERAPEUTICS
Tim Armand, President and Co-Founder, HEALTH
UNION, LLC
Josh Axelrod, Regulatory Counsel, JAZZ PHARMA
Mark Bard, Co-Founder, DIGITAL HEALTH
COALITION
Jasper Beard, Director of Marketing, Digital Lead - North
America, VIIV HEALTHCARE
Jamie Beckland, Vice President, JANRAIN
Fred Bennett, Executive Director, Multichannel Customer
Marketing, ALLERGAN
Prodeep Bose, Executive Vice President of Innovation and
Product Development, THEBLOC
Davide Bottalico, Head Digital, Italy, TAKEDA
PHARMACEUTICALS
Christophe Bureau, Vice President, Strategic Innovation,
STEVANATO GROUP
Sekema Byrd, Health and Beauty Category Director,
YAHOO
Bob Cannan, Founder and CEO, EAGLE
PRODUCTIVITY SOLUTIONS
Omar Chane, PwC Advisory, Pharmaceutical and Life
Sciences Digital Partner, PWC
Uteng Cheang, Mobile Innovation Leader,
ASTRAZENECA
Justin Freid, Vice President, Search Engine Marketing and
Emerging Media, CMI/COMPAS
Robert Palmer, Executive Vice President, Managing
Director, JUICE PHARMA WORLDWIDE
Peter Friedman, Founder and CEO, LIVEWORLD
Sheetal Patel, Regulatory Advertising and Promotion
Lead, JOHNSON & JOHNSON
Shannon Gallagher, Vice President, Analytics Services,
CROSSIX SOLUTIONS
Kris Pearson, Vice President, Account Group Director,
PALIO
Dan Gandor, U.S. Head Digital Accelerator, TAKEDA
PHARMACEUTICALS
Quang Pham, CEO, ESPERO PHARMACEUTICALS
Michael Gianelli, Director, Health Practice, ACQUIA
Andrew Ploszay, Head, Global Multichannel Marketing,
GLAXOSMITHKLINE
Rebecca Gonzalez, Director, Digital Marketing IT Services,
ALLERGAN
Alec Pollak, Vice President, Director of User Experience and
Content Marketing, JUICE PHARMA WORLDWIDE
David Goren, Vice President, Digital Health,
ASTRAZENECA
Greg Powell, Director of Pharmacovigilance,
GLAXOSMITHKLINE
Maria Goutsou, Vice President, Ecosystem Engagement,
UCB PHARMA
Sai Punjabi, Associate Director, Global Digital Strategy and
Products, NOVARTIS
Nate Gross, Co-Founder, DOXIMITY
Dave Reim, Chief Product Officer, DMD
Shwen Gwee, Director, Digital Customer Insights, Digital
Health Technologies and Data Sciences, BIOGEN
Meredith Ressi, Vice President, Digital Innovation
Solutions, DECISION RESOURCES GROUP
Dustin Haines, Senior Director, U.S. Launch Lead, VIIV
HEALTHCARE
Diane Rinaldo, Vice President of Healthcare Solutions,
CONVERSANT
Imran Haque, Head of Digital Strategy, eCommerce, CRM
and Omnichannel Marketing, ZOETIS
Ilana Robbins, Digital Strategist, Social Media Lead,
BIOGEN
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS
Jeff Rohwer, Partner, Strategy, SENTIENT
Craig Hashi, Ph.D., Client Partner, FACEBOOK
Nicole Rojas, Head of Digital Communications and
Product Lead, SHIRE
Davidek Herron, Associate Director Digital Marketing and
Operations, TEVA PHARMACEUTICALS
Lance Hill, CEO, WITHIN3
Alex Cheeseman, Head of Global Marketing Solutions,
NEWSCRED
Amy Honigfeld, Director, Enterprise Digital Strategy Team,
PFIZER, INC
Phil Coggshall, Associate Director, Biologic Experience™
and Customer Support, MERCK
Chris Humphreys, Vice President, Strategic Planning and
Innovation, INTOUCH SOLUTIONS
Craig Cooperman, Director, Integrated Digital Strategy,
EISAI
Peter Justason, Director, eMarketing, PURDUE
PHARMA
Kimberly Corbitt, CEO, XPRESS
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY
Erik Dalton, Executive Vice President, HEALTHCASTS
Matt Lasmanis, CIO and Vice President,
GLAXOSMITHKLINE
Marcello Damiani, Senior Vice President and Chief Digital
Officer, MODERNA THERAPEUTICS
Pete Dannenfelser, Social and Digital Communications
Leader, JOHNSON & JOHNSON MEDICAL DEVICES
COMPANIES
Nuvan Dassanaike, Vice President — Lead Global
Integrated Marketing, MYLAN
Brad Davidson, Ph.D., Senior Vice President, Strategic
Planning, APTUS HEALTH
Kerry Davis, Senior Manager Product Marketing –
Dermatology, CELGENE
Michael Deichmiller, Account Director, BUTLER/TILL
Jim DeLash, Multichannel Marketing Director,
GLAXOSMITHKLINE
Ashik Desai, Executive Vice President of Business Growth
and Analytics, CONTEXT MEDIA:HEALTH
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS &
HEARTBEAT WEST
Zoe Dunn, Principal, HALE ADVISORS
Joyce Ercolino, Head, Digital Communications, Corporate
Affairs and Communications, CSL BEHRING
Lisa Flaiz, Group Product Director, Digital Marketing,
JANSSEN PHARMACEUTICALS
Caroline Pavis, Head of PR, JOHNSON & JOHNSON
John Gallo, Executive Director, Customer Strategy and
Shared Services, SUNOVION PHARMACEUTICALS
Alvin Lin, Associate Director, HCP Marketing Lead,
GENZYME
John Lineen, Global Digital Director, Global Commercial
Strategies and Platforms, GLAXOSMITHKLINE
Malcolm MacKenzie, Senior Vice President, Strategic
Planning and Customer Insights, JUICE PHARMA
WORLDWIDE
Melissa Mackey, Associate Director of Social Media
Strategies, Digital Medicines, NOVARTIS
Anthony Manson, Chief Digital Officer, MDALERT
Nick Martin, Product Manager and Digital Lead, SANTYL
(TM), SMITH & NEPHEW
Upasana Marwah, Rutgers Post-Doctoral Fellow,
Regulatory Advertising and Promotion and Heath Care
Compliance, JOHNSON & JOHNSON
Jay McMeekan, Director, Multichannel Processes, BAYER
HEALTHCARE
Pete Mehr, Principal, ZS ASSOCIATES
Sanjiv Mody, Founder and CEO, PIXACORE
Mark Montgomery, Commercial Capability Development
Director, Global Commercial Excellence, ASTRAZENECA
Bob Oliver, President and CEO, OTSUKA
PHARMACEUTICALS AMERICA
Michael Rowbotham, Multichannel Marketing Director,
PFIZER
Nitesh Saha, Senior Manager, Resource Allocation,
PFIZER, INC
Buddy Scalera, Senior Director, Content Strategy, THE
MEDICINES COMPANY
Jack Scannelli, Head - Regulatory Advertising and
Promotion, NOVARTIS
Dr. Theodore Search, Pharm.D., CEO, SKIPTA
Daniel Seewald, Director of Worldwide Innovation,
PFIZER
Kavita Shah, Associate Director, Commercial Regulatory
Affairs, EISAI
Amanda Sheldon, Director, Digital Marketing and
Communications, MEDTRONIC
Kait Sherman, Account Director, MCCANN
HUMANCARE
Joe Shields, Senior Director, Global Strategy and Program
Management, ASTRAZENECA
Leslie Silva, Manager, Brand Management – Women’s
Health, FERRING PHARMACEUTICALS
Peter Stark, General Manager, Multichannel Marketing,
IMS HEALTH
Dan Stone, CEO, ACCENTHEALTH
Jeff Terkowitz, Director, Product Management, INSPIRE
Julie Thaler, Director, PFIZER, INC.
Christina Weir, Director, Business Innovation and Digital
Strategy, BOEHRINGER INGELHEIM
Catherine Wilson, Digital Lead, AMGEN
Jian Yang, Director of IT, ELI LILLY
Senior Executive, ACQUIA
Senior Executive, EPSILON
3
DIGITAL TECHNOLOGIES DAY
CHAIR:
Bob Cannan
Pete Dannenfelser
Melissa Mackey
EAGLE PRODUCTIVITY
SOLUTIONS
Bob Cannan is CEO of Eagle Productivity Solutions,
the leading provider of training and business process
solutions for the pharmaceutical industry. Eagle has
offices in the U.S., the U.K. and Spain, and has delivered
effective training in more than 40 countries and 20
languages.
Bob subscribes to Steve Jobs’ philosophy that, "Man is
the creator of change in this world. As such he should
be above systems and structures, and not subordinate
to them.”
For more than 20 years, Eagle has been helping
companies remain “above” systems and structures,
evolving with their tools instead of falling subordinate
to them. As tools and technology continue to change,
Eagle’s high-adoption training keeps companies up to
speed, in control and ahead of the competition.
Melissa Mackey is a healthcare digital marketing
executive with demonstrated success in driving
rapid innovation for large healthcare organizations,
leading cross-functional teams and being an agent
of change in regulated environments. As the leader
of the U.S. Digital Medicines’ Social Media Center
of Excellence (CoE) at Novartis, she establishes the
social media strategy, innovation road map and
operational infrastructure for the U.S. Pharma
division. Over the past three years, she has been the
strategic driver of many first-in-pharma initiatives
that have received industry recognition and has
helped shift the landscape of pharma social
communications. She currently focuses on building
pill-plus technological solutions and integrating
startups into the marketing mix.
Shwen Gwee
Social and Digital Communications
Leader, JOHNSON & JOHNSON
MEDICAL DEVICES COMPANIES
Associate Director of Social Media
Strategies, Digital Medicines
NOVARTIS
Founder and CEO
SOCIAL/INNOVATION DAY
LEADER:
MAIN CONFERENCE CO-CHAIRS:
Pete Dannenfelser has 20 years of digital healthcare
experience. Before taking on his current role he spent
five years, as the Director of Marketing, Digital North
America for Janssen where he built the Pharmaceutical
Digital Center of Excellence. Through his leadership,
Janssen has become an industry leader in digital
marketing and communications, and was recognized
for innovation in social media including pharma
firsts on Twitter, YouTube, Tumblr and Pinterest. He
started his healthcare career at Ortho-McNeil where
he was the associate director of eCommunications in
the Global Pharmaceutical Communications Group.
Pete then went on to drive global and U.S. interactive
marketing and innovation at Novartis before heading
up Marketing Communications at Forest Laboratories.
He also held leadership roles at two leading digital and
CRM agencies. Before getting into healthcare, Pete was
a contributing editor for Lucasfilm for their fan relations
publications. Pete spends his free time with his wife and
young children in New Jersey and plays bass guitar in
a local band.
Director, Digital Customer Insights, Digital
Health Technologies and Data Sciences
BIOGEN
Shwen has more than a decade of experience in digital
strategy, social media and pharmaceutical marketing/
communications, both on the client side and at leading
agencies, and across consumer and professional
verticals.
Shwen is a well-regarded pioneer in digital health and
social pharma, and was recently recognized as a “Top
40 Healthcare Transformer” by MM&M (2015). He has
held chairing roles at Digital Pharma East since 2009
(including Social Innovation Day in 2014 and 2015)
and ALI’s “Social Media and Multi-Channel Marketing
for Pharma” since 2013.
He also sits on a number of advisory boards, including
Google (Healthcare); South by Southwest (SXSW);
Digital Health Coalition; and Medical, Marketing and
Media, among others.
Why Digital Pharma East Continues to Be the World’s Largest
and Most Innovation-Inspiring Digital Marketing Event for Life Sciences
Taking
ACTIONABLE Content and Education to New Levels:
Patient Centricity and Digital Interactions: What Is and Is Not Patient
Centricity?
• Examine patient centricity and digital tools for increasing adherence rates
• Recognize how pharma can navigate the patient journey to deliver better outcomes through
innovative digital initiatives with patient co-creation at the heart
• Evaluate pharma’s ability to build a business model that can deliver on:
•
Putting patients first and thinking like a patient
•
Empowering the engaged patient
•
Understanding that patients are at “The Center of What We Do”
•
Delivering a positive patient experience
•
Moving beyond the Patient Hub
The Power of a Multichannel Strategy that Addresses Modern Customer Needs
and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to
Create a Seamless User Experience?
• Overcome fears associated with deploying new tactics without a precise way to measure their
effectiveness
• Learn how to deploy a multichannel strategy using cloud and mobile technologies
• Develop a framework that provides an early warning system and delivers timely leading indicators
to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and
return
• Find a successful recipe for disseminating and maximizing both unbranded and branded messages
via multiple digital channels
• Collaborate across functions to define measures at key customer touch points
• Discuss the use of predictive analytics
• Establish whether rep-driven marketing fits into the puzzle
• Debate whether senior management within pharma generally drives multichannel, or whether the
impulse comes more from brand or BU managers — and which approach is the most advantageous
• Understand the two types of MCM practitioners: those that use MCM to communicate traditionally,
and those that understand customer behaviors have changed and use MCM to communicate
differently
The Creation of a More Integrated Customer Experience: How Do We Connect
Content, Channels and Analytics in HCP Targeting?
•
•
•
•
•
Gain customer insights by mapping your customer journey
Identify new areas of content and preferred channels
Deliver customer behavior insights from digital analytics
Adapt your business model to focus on the customer instead of your brand
Move away from a sales rep-centric mentality to engage the physician and integrate the sales
rep as a "channel" to use to reach your audience
• Evaluate physician-interfacing tools and strategies
• Pull it all together to design a new customer experience
Today’s Innovation Landscape: How Can We Incorporate Innovation Teams
Across the Business and Use Innovative Methods to Solve Business
Challenges?
• Form a connection between “pharma speed” and “digital speed” by leveraging resources
from other sectors
• Determine whether pharma organizations can adapt to a more innovative company culture
that will improve operational efficiency and create new tools and offerings
• Recognize that pharma organizations can transition from being asset companies to solutions
providers by changing the mentality of product launches:
•
Explore the definition of a “solution” and decide what you would measure
differently
•
Examine whether your organization thinks outside its comfort zone
•
Discuss methods that can be used to build solutions, such as journey mapping,
design thinking and script journeys
•
Establish how to work and roll out solutions in a cross-functional environment
while balancing speed, relevance, demands and utility
•
Identify the key KPIs for solutions, and how to bridge KPIs to program returns
WHO SHOULD ATTEND DIGITAL PHARMA EAST:
This conference is ideal for senior-level professionals from the pharmaceutical, biotechnology and medical device industries whose
responsibilities include:
Marketing
 Digital Marketing
 Digital Strategy
 Integrated Marketing
 Multichannel Marketing
 Social Media
 Mobile Marketing
 eMarketing
4
 eBusiness
 Global Marketing
 Interactive Services
 Commercial Excellence
 Commercial Operations/
Capabilities
 Innovation
 Patient Solutions
 Customer Interaction/ Engagement
 Customer Insights
 Field Force/SFE
 Brand Management
 Product Management
 Strategic Operations
 PR/Communications
 New Media
 Advertising and Promotions
 IT
 Regulatory Affairs
 Regulatory Advertising
 Legal Counsel and MLR
 Compliance
Together with:
 Physician Networks
 ePatients
 Regulators
 Digital Agencies
 Technology Providers
AUDIENCE BREAKDOWN:
1%
16%
20%
63%
By Industry:
■ Pharma/Biotech/Biopharma/Medical
Device Companies
■ Digital/Technology Solutions Providers
■ Agencies
■ Consultants
12%
35%
13%
19%
By Level:
■ Directors
■ Managers
■ VPs/SVPs
■ C-Levels
■ Other
21%
@JaniceJacobs44 — So much
useful & interesting info and so
many open, smart people.
Follow Us
a
@DigitalPharm
#DigPharm
@deanbrady — Great sessions
and speakers at @DigitalPharma
East #DigPharm thanks to everyone
involved!
POWER
NETWORKING
@TommyAnnfeldt — Bulls
eye, spot on to the point on
the challenges we face in the
#pharmaindustry
@NitaNehru — Great insights &
interesting research unveiled at
#DigPharm…
Meet New Industry Colleagues and Reconnect
with Existing Connections at the East Coast's
Largest Digital Marketing Event
In addition to four days of cutting-edge content, we provide unparalleled networking opportunities that allow you the time and ability
to meet other innovators in this industry and form connections that make a difference. To maximize the experience for all involved, we
incorporate a series of networking breaks, special events and receptions to maximize peer-to-peer networking.
Monday, October 24
Tuesday, October 25
Wednesday, October 26
Thursday, October 27
DIGITAL TECHNOLOGIES DAY
MAIN CONFERENCE DAY ONE
MAIN CONFERENCE DAY TWO
SOCIAL/INNOVATION DAY
8:00 Registration and
Morning Coffee for
Digital Technologies Day
Participants
7:30 Registration Opens,
Continental Breakfast
and Morning Coffee in the
Exhibition Hall
7:45 Registration Opens,
Continental Breakfast
and Morning Coffee in the
Exhibition Hall
8:00 Morning Coffee and
Registration for Forum
Participants
10:00 Morning Networking and
Refreshment Break
Refreshment Break
Refreshment Break
12:30 Networking Lunch
1:00 Networking Strolling Lunch
12:50 Strolling Lunch
3:30 Afternoon Networking
Break
4:00 Afternoon Networking and
Refreshment Break
3:30 Afternoon Networking and
Refreshment Break
5:00 Digital Technologies Day
Networking Cocktail
Reception:
6:30 Main Conference Day
One Networking Cocktail
Reception:
If you are interested in hosting
this cocktail reception, please
contact Jayson Mercado at
jmercado@exlevents.com or
212-400-6236.
10:40 Morning Networking
Break
1:00 Working Lunch with
Startup Pitches
If you are interested in hosting
this cocktail reception, please
contact Jayson Mercado at
jmercado@exlevents.com or
212-400-6236.
5
AGENDA AT A GLANCE
DIGITAL TECHNOLOGIES DAY | OCTOBER 24, 2016
8:00
Registration and Morning Coffee for Digital Technologies Day Participants
8:45
Co-Chair's Opening Remarks EAGLE PRODUCTIVITY SOLUTIONS
9:00
CASE STUDY: Estimating Minimum GRP Requirement for DTC-TV Advertisement to be Effective PFIZER, INC
9:30
Virtual and Augmented Realities: Are They in Your Channel Mix? PIXACORE
10:00
Morning Networking and Refreshment Break
10:30
CASE STUDY: Analytics at the Speed of Global Business: Delivering an Analytics Technology Platform JOHNSON & JOHNSON
11:00
MINI WORKSHOP: How to Build and Measure the Success of Your Content Marketing Strategy NEWSCRED
12:00
CASE STUDY: Using Social Media to Raise Awareness of Clinical Research ELI LILLY AND COMPANY
12:30
Networking Lunch for Digital Technologies Day Participants
1:30
CASE STUDY: Multiple Enterprise Integration: A Corporate Perspective on the Combination of Two Organizations (Not Product Brands) SHIRE
2:00
Leveraging Technology for Optimal Stakeholder Engagement WITHIN3
2:30 BIOTECH KEYNOTE: Evaluating the Digital Landscape for High-Growth Biotech MODERNA THERAPEUTICS
3:00
Packaging as a Media Channel: Better Than the Internet to Reach out to Patients STEVANATO GROUP
3:30
Afternoon Networking and Refreshment Break
4:00
Three Revolutions, One Solution: Delivering Value Through Digital Engagement APTUS HEALTH
4:30
The Final Piece of the Pharma Marketing Puzzle: How Data and Insights from Your Audience Drive Content Strategy to Increase ROI CMI/COMPAS
5:00
Digital Technologies Day Networking Cocktail Reception:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
PLENARY SESSIONS | CONFERENCE DAY ONE | OCTOBER 25, 2016
7:30
Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
8:30
Co-Chairs' Opening Remarks NOVARTIS, JANSSEN PHARMACEUTICALS
8:50
PHARMA KEYNOTE: Innovation and Risk-Taking in the Pharmaceutical World PFIZER
9:20
C-SUITE KEYNOTE SESSION: From R&D Through Commercial: Assessing Digital Value Across the Entire Pharma Organization — Senior Management's
Perspective on How Digital Should Be Embedded Across the Enterprise OTSUKA PHARMACEUTICALS AMERICA
9:50
Optimizing the Customer Experience Using Multichannel Suggestions ZS ASSOCIATES
10:20
10:50
A Camera, an Airstream and an Open Mind: How a Cross-Country Journey Inspired a Real Healthcare Solution DIGITAL HEALTH COALITION, INTOUCH
SOLUTIONS
11:20
C-SUITE KEYNOTE SESSION: The Big Picture: Modernizing The Pharma Business Model @GSK GLAXOSMITHKLINE
11:50
The Sociology of Innovation THEBLOC
12:20
DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION: Optimizing the Launch of Specialty Medicines
ASTRAZENECA, MYLAN, MERCK
1:00
Networking Strolling Lunch in the Exhibition Hall
2:00
The Most Significant Digital Market Innovation Since the Cookie DMD
2:30 PHARMA KEYNOTE SESSION: Digital Healthcare Disruption and (Its Impact on) Pharma: Shifting the Ownership Model and Evaluating Healthcare as a Service
ASTRAZENECA
3:00
Pharma Marketing in 3D: An Inside Look at the McKinsey/Google/Wharton eBook HEARTBEAT IDEAS & HEARTBEAT WEST
3:30
How to Effectively Reach Health Consumers on Mobile CONTEXTMEDIA:HEALTH
4:00
4:30
PHARMA KEYNOTE SESSION: Utilizing Big Data in Customer Centricity UCB PHARMA
5:00
FIRESIDE CHAT: Patient/Physician/Pharmacist/Payor-Centric: Can You Be All of These at Once?! HALE ADVISORS
5:30
How to Achieve True MCM Impact IMS HEALTH
6:00
PHARMA CASE STUDY: Launch Impacts and the Need to Understand Your Communication Strategy Through Multichannel Marketing VIIV HEALTHCARE
6:30
Main Conference Day One Networking Cocktail Reception:
If you are interested in hosting this cocktail reception, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
6
TRACKED SESSIONS | CONFERENCE DAY TWO | OCTOBER 26, 2016
7:45 Registration Opens, Continental Breakfast and Morning Coffee in the Exhibition Hall
TRACK A
TRACK B
TRACK C
TRACK D
8:30
Chair’s Opening Remarks
SKIPTA
HEALTH UNION
ACQUIA
8:40
CASE STUDY Use of Mobile Apps in
Customer Engagement GENZYME
CASE STUDY Brand Reputation: The
Power of Social Media BIOGEN
CASE STUDY Accelerating Forward
While Looking Back PFIZER, INC
CASE STUDY How to Lead a Digital
Transformation in a Fast and
Effective Way: The Takeda Italy
Case TAKEDA PHARMACEUTICALS
9:10
Skipta Session Outline TBD
SKIPTA
Cracking the Code for Social Media
in Health HEALTH UNION, LLC
Disruptive Analytics: How
Healthcare Is Capitalizing on the
Rise of Programmatic CROSSIX
Epsilon Session Outline TBD
9:40
CASE STUDY HCP Websites: How
Should We Evaluate Them? PFIZER
CASE STUDY Social Media, the FDA
and You JAZZ PHARMA
CASE STUDY Embedding
Multichannel in a Global Pharma
Operating Model to Deliver an
Exceptional Customer Experience:
GSK’s Journey of Trust and
Transparency GLAXOSMITHKLINE
CASE STUDY eCommerce, the
Sales Force, CRM, Web/Portal
Engagement, Marketing
Automation and Analytics:
Embedding Digital Across Your
Enterprise ZOETIS
10:10
10:40
Hypertargeting in Pharma: A Case
Study on the Line Between Effective
and Invasive SENTIENT, IROKO
Stop Hearing No! Social Media CAN
Be in Your Marketing Toolbox with
Compliance Best Practices
Ensure Regulatory Compliance with
a Unified Global Identity JANRAIN
PHARMACEUTICALS
LIVEWORLD
Point of Care: Innovation and Trends
JUICE PHARMA WORLDWIDE,
CONTEXTMEDIA:HEALTH, XPRESS
11:10
CASE STUDY Building a Digital
Platform in Pharma from Scratch
— Real-World Experience from a
Brand Manager Who Did It SMITH &
CASE STUDY The Customized
Chat Assistant: A Case Study from
Medtronic MEDTRONIC
Profiling Tangible Innovation in the
MCM Space
CASE STUDY Evaluating the
Current Disruption in the Financial
Model: New Considerations in
Business Planning for Pharma
Five Key Physician Insights Pharma
Needs to Know HEALTHCASTS
Improving the Digital Patient
Journey Through PatientCentric Social Listening: A
Pharmacovigilance Story INSPIRE,
CASE STUDY Balance: The Art and
Science of Multichannel Marketing
How Clinical is Transforming
Clinical Development DECISION
12:10
CLOSING PANEL DISCUSSION
Transformation in the HCP
Communication and Engagement
World — Tools and Techniques to
Deliver a Seamless Process
Patient Centricity and Digital
Interactions — Developing a Patient
Support Strategy to Build Value into
Your Business
The Art and Science of Multichannel
Marketing Innovation that Delivers
ROI and Creates a Powerful
Customer Experience
Media + Creative — a Match Made
in Healthcare Heaven
12:50
Strolling Lunch in the Exhibition Hall
Ensuring Seamless HCP Communications
and Engagement
Achieving Patient Centricity and
Assisting the Patient Journey
Making MCM Integration and Analytics
Seamless
Digital Health Innovation and
Transformation
EPSILON
SOLUTIONS
JANSSEN PHARMACEUTICALS
NEPHEW
11:40
GLAXOSMITHKLINE
RESOURCES GROUP
GLAXOSMITHKLINE
PLENARY SESSIONS | CONFERENCE DAY TWO | OCTOBER 26, 2016
2:00
PHARMA KEYNOTE: Digital Pharma Marketing: 2026 ALLERGAN
2:30
Innovative Patient Engagement Strategies PWC
3:00
Facebook and Digital Health: Identifying the Nexus FACEBOOK
3:30
4:00
PHARMA KEYNOTE: Adopting a Decentralized and Ubiquitous Approach to Digital Marketing: The Focus of a Branded and Unbranded Relationship in Media
and Marketing VIIV HEALTHCARE
4:30
PHARMA KEYNOTE: Blurring the Lines Between Personal and Non-Personal Promotion SUNOVION PHARMACEUTICALS
5:00
PHARMA KEYNOTE: The Power of Digital and Social Data to Drive Commercial Strategy ASTRAZENECA
5:30
Closing Remarks from the Co-Chairs and Close of Main Conference
SOCIAL/INNOVATION DAY | OCTOBER 27, 2016
8:00
Morning Coffee and Registration for Forum Participants
9:00
Opening Comments and Welcome Address from the Chair BIOGEN
9:20
FIRESIDE CHAT SESSIONS
10:40
Morning Networking Break
11:10 FIRESIDE CHAT SESSIONS, CONTINUED
12:20 INNOVATION KEYNOTE SESSION
1:00
Working and Networking Luncheon with 10-Minute "Pitch Presentations" from Startups and Digital Innovators
2:00
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons Learned
2:15
Close of Social/Innovation Day and Conference
7
DIGITAL TECHNOLOGIES DAY | OCTOBER 24, 2016
Explore the benefits of digital disruption, new data, analytics technology integration and execution
profiling, and harness the power of digital health as an asset for life science organizations of all sizes
8:00
Registration and Morning Coffee for Digital Technologies Day Participants
8:45
Co-Chair's Opening Remarks
9:00
Leveraging Technology for Optimal Stakeholder Engagement
2:30 BIOTECH KEYNOTE
Evaluating the Digital Landscape for High-Growth Biotech
Bob Cannan, Founder and CEO, EAGLE PRODUCTIVITY SOLUTIONS
CASE STUDY
Estimating Minimum GRP Requirement for DTC-TV Advertisement to
be Effective
on sales
the years due to seasonality or other market conditions can try to estimate the minimum
required GRP by Month/Quarter so that the spends on DTC promotion is economically
viable and promotional spend is optimized over the duration of the promotion
Nitesh Saha, Senior Manager, Resource Allocation, PFIZER, INC
9:30
Virtual and Augmented Realities: Are They in Your Channel Mix?
10:00
10:30
CASE STUDY
Analytics at the Speed of Global Business: Delivering an Analytics
Technology Platform
VR/AR: Technology overview and applications for life sciences
Case study: Oncology conference
Best practices for your first AI/AR initiative
What’s on the horizon?
Sanjiv Mody, Founder and CEO, PIXACORE
gg
gg
gg
gg
Elena Alikhachkina, Worldwide Head Analytics Technology, Strategic Insights and Data
Solutions, JOHNSON & JOHNSON
3:00
Packaging as a Media Channel: Better Than the Internet to Reach out
to Patients
3:30
Three Revolutions, One Solution: Delivering Value Through Digital
Engagement
Times are always changing, but these times are extraordinary. We are living through three
concurrent revolutions. Any one of these revolutions would be enough to confuse what we do,
but all three together are making the present difficult to address and the future impossible to predict.
gg One is a technological revolution that has changed how we relate to information, time,
others and the world around us
gg One is a medical revolution that has more drugs and guidelines to treat and cure more
72% of consumers and 67% of HCPs say they've looked online for health information in the past
year. In this one-hour workshop, learn how to build your content strategy for value and efficiency,
focusing on:
gg Strategy: What is the business goal of your content marketing?
gg Content: What questions do your customers want answered?
gg Management and measurement: What KPIs will accurately measure against your business
goals?
gg Resource management: What resources do you need to maximize likelihood of success?
Alex Cheeseman, Head of Global Marketing Solutions, NEWSCRED
CASE STUDY
Using Social Media to Raise Awareness of Clinical Research
Learn from firsthand case studies executed by Eli Lilly and Company, centered on using great content
and crowdsourced art through social media as a way to engage people and raise awareness of
clinical research.
gg Explore various interpretations of ROI
gg Understand how internal communications stakeholders can work together in a nimble and
effective way
gg Learn how to sequence content development, promotion and engagement strategies
Joseph Kim, Senior Advisor, Clinical Innovation, ELI LILLY
12:30
Networking Lunch for Digital Technologies Day Participants
1:30
CASE STUDY
Multiple Enterprise Integration: A Corporate Perspective on the
Combination of Two Organizations (Not Product Brands)
8
Chronic diseases with the largest prevalence only account for a minority of the population on social
media networks. Using the Internet to reach out to patients is economically unsound, as the costs
of digital customer acquisition are prohibitive. As a result, communities of patients with a given
chronic disease are highly fragmented and difficult for pharma companies to leverage. We are
presenting an alternative method; by using the very packaging of a pharma product as a channel
to reach out to patients with very high efficacy worldwide, marketing and patient management
programs can connect with consumers at an impressively low cost.
Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP
4:00 MINI WORKSHOP
How to Build and Measure the Success of Your Content Marketing
Strategy
Marcello Damiani, Senior Vice President and Chief Digital Officer, MODERNA
THERAPEUTICS
11:00
12:00
Barriers such as geographic location, travel-related issues and scheduling have plagued
pharmaceutical organizations' ability to engage stakeholders. Whether those stakeholders are
internal members of speaker bureaus, MSL committees or medical affairs teams, or are external
parties such as KOLs, convening participants to conduct advisory boards, focus groups or ongoing
communications has necessitated the development and implementation of new solutions for
stakeholder engagement. Technology is creating the environment for possibility thinking — for
finding new ways to address challenges. Incorporating tools that allow for peer-to-peer learnings
and discussions, seamless resource dissemination, and interaction between all participants in a
compliant and trusted environment is essential, and the time to start is here.
Lance Hill, CEO, WITHIN3
gg Low level of DTC-TV advertisement (few weeks or few frequency) may not have any impact
gg The impact of DTC on sales is non-linear and follows S-shape response pattern
gg Brands with high DTC spending with substantial variation on promotional spends over
2:00
diseases than ever before
gg One is a data revolution that is the result of the technological revolution and is driving the
medical one, but just on its own has us all buried in mountains of information we don’t
know what to do with
Let’s take a closer look at how industry stakeholders — including patients, physicians, health
systems and pharma brand managers — are challenged by these revolutions, and at what
stakeholders need to come out ahead in these dynamic, high-stakes times.
Brad Davidson, Ph.D., Senior Vice President, Strategic Planning, APTUS HEALTH
4:30
The Final Piece of the Pharma Marketing Puzzle: How Data and
Insights from Your Audience Drive Content Strategy to Increase ROI
Justin Freid, Vice President, Search Engine Marketing and Emerging Media, CMI/COMPAS
5:00
Digital Technologies Day Networking Cocktail Reception
If you are interested in hosting this cocktail reception, please contact Jayson
Mercado at jmercado@exlevents.com or 212-400-6236.
Nicole Rojas, Head of Digital Communications and Product Lead, SHIRE
PLENARY SESSIONS | CONFERENCE DAY ONE | OCTOBER 25, 2016
7:30
2:30
8:30
CO-CHAIRS' OPENING REMARKS
Welcome to the 10th Digital Pharma East… Co-Chairs' Event Welcome!
Melissa Mackey, Associate Director of Social Media Strategies, Digital Medicines, NOVARTIS
Pete Dannenfelser, Social and Digital Communications Leader, JOHNSON & JOHNSON
MEDICAL DEVICES COMPANIES
8:50
PHARMA KEYNOTE
Innovation and Risk-Taking in the Pharmaceutical World
gg Recognize why innovation plays an important role and why we must confront risk
gg Explore how we cope with risk through game play
gg Find out how to take a growth mindset when it comes to innovation
3:00
KEYNOTE SESSION
From R&D Through Commercial: Assessing Digital Value Across the
Entire Pharma Organization — Senior Management's Perspective on
How Digital Should Be Embedded Across the Enterprise
Pharma Marketing in 3D: An Inside Look at the McKinsey/
Google/Wharton eBook
3:30
How to Effectively Reach Health Consumers on Mobile
Bob Oliver, President and CEO, OTSUKA PHARMACEUTICALS AMERICA
9:50
Optimizing the Customer Experience Using Multichannel Suggestions
10:20
10:50
A Camera, an Airstream and an Open Mind: How a Cross-Country Journey
Inspired a Real Healthcare Solution
Digital Health Coalition, Team #ALLin commissioned propriety research to further explore these
challenges, and held a series of hackathons to develop real solutions
gg Where did the journey take them? Attendees at DPE will get an exclusive look into the
outcomes of the compelling interviews, proprietary research and prolific hackathons
gg Learn how your organization can apply a similar model to develop real solutions to the
challenges your patients face
Moderator:
Mark Bard, Co-Founder, DIGITAL HEALTH COALITION
Panelists:
Chris Humphreys, Vice President, Strategic Planning and Innovation, INTOUCH
4:30
PHARMA KEYNOTE SESSION
Utilizing Big Data in Customer Centricity
FIRESIDE CHAT
Patient/Physician/Pharmacist/Payor-Centric: Can You Be All of These at
Once?!
A representative physician’s assistant, a pharmacist, a patient and a payor walk into a bar… sounds like
the beginning of a terrible joke. But it's no joke trying to communicate your brand to these disparate groups
in the digital age. How will you cut through the clutter to best leverage banner ads, email, SEO/SEM, social
media, video, print, TV and sales force iPads? These stakeholders collectively represent the majority of our
target audience. Let’s crack the code together on what they need to manage conditions.
Moderator:
Zoe Dunn, Principal, HALE ADVISORS
Panelists:
Patient Panelist, TBD
Physician Panelist, TBD
Pharmacist Panelist, TBD
Payor Panelist, TBD
KEYNOTE SESSION
The Big Picture: Modernizing the Pharma Business Model @GSK
The healthcare industry is going through a period of intense change, including the pharmaceutical sector.
Evolving societal expectations and greater competition are fueling opportunities to rethink the status quo
and embrace the future with convenient, on-demand, digital access to information and services. Learn how
GlaxoSmithKline is addressing this challenge and modernizing its business model on a global scale.
Matt Lasmanis, CIO and Vice President, GLAXOSMITHKLINE
11:50
12:20 The Sociology of Innovation
What makes a brand social? Is it a Facebook page and a Twitter account, or is it having a nuanced
understanding of how a brand engages within the social context of their customers? How has technology
changed our view of what constitutes a social entity? Are Siri and Alexa our friends? Come explore the
underpinnings of what it might mean to be a social brand in a world of branded affectations.
Prodeep Bose, Executive Vice President of Innovation and Product Development, THEBLOC
5:30
How to Achieve True MCM Impact
6:00
PHARMA CASE STUDY
Global Launch Impacts and the Need to Understand Your Communication
Strategy Through Multichannel Marketing
DIGITAL PHARMA SERIES™ ANNUAL PLENARY PANEL DISCUSSION
Optimizing the Launch of Specialty Medicines
gg Learn why precision medicines require precision marketing
gg Discuss timing and best practices for recruiting and staffing the launch team and partner
ecosystem
gg Find out how differentiation can extend way beyond the medicine
gg Understand the complexities around supply chain, specialty pharmacies, patient services and
support, and promotion
Moderator:
Joe Shields, Senior Director, Global Strategy and Program Management, ASTRAZENECA
Panelists:
Nuvan Dassanaike, Vice President — Lead Global Integrated Marketing, MYLAN
Phil Coggshall, Associate Director, Biologic Experience™ and Customer Support, MERCK
1:00
Networking Strolling Lunch in the Exhibition Hall
2:00
The Most Significant Digital Market Innovation Since the Cookie
Maria Goutsou, Vice President, Ecosystem Engagement, UCB PHARMA
5:00
SOLUTIONS
11:20
Healthcare marketers need mobile solutions that allow them to reach the right consumer at the right
time, as they are making health decisions. But finding the right patients at scale and with a proximity
to action remains a challenge. Ashik Desai from ContextMedia:Health will share learnings, data and a
market perspective on how healthcare brands can effectively use mobile to capture patients when health
is top of mind, in the doctors’ office and when they are ready to take action.
Ashik Desai, Executive Vice President of Business Growth and Analytics,
4:00
about their health concerns, wants and needs
gg Through these patient stories, specific health challenges were identified. In partnership with
Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
CONTEXTMEDIA:HEALTH
Pete Mehr, Principal, ZS ASSOCIATES
gg In 2016, Team #ALLin traveled the country in a custom Airstream trailer, speaking with people
Patients are people — trends matter more than ever
The importance of partnerships — we don't "own" it all
Speed — how to keep up with the Joneses... but do we need to?
The importance of technology, now more than ever — making the impossible possible
What healthcare and health outcomes as a service look like
David Goren, Vice President, Digital Health, ASTRAZENECA
gg
gg
gg
gg
gg
Daniel Seewald, Director of Worldwide Innovation, PFIZER
9:20
PHARMA KEYNOTE SESSION
Digital Healthcare Disruption and (Its Impact on) Pharma: Shifting the
Ownership Model and Evaluating Healthcare as a Service
6:30
Peter Stark, General Manager, Multichannel Marketing, IMS HEALTH
In recent years, industry has been using “multichannel marketing” as the new buzzword for innovation. In
reality we have been doing this for years, maybe under different names or even unaware we were doing it
at all. The biggest challenge is not creating a multichannel communication strategy; it is actually linking
the activities together to create a user experience that is seamless. Not only do we need to link the activities,
we need to link the users. A good example is in the U.S., where you can communicate with HCPs (including
physicians, pharmacists, nurses and NPs/PAs) and with patients. Many organizations have DTP/DTC and
separate professional teams that work on communicating with respective customers — but do not link
their communications together. To be successful in the future, it will be critical to explore all channels of
communication and create an experience for users that meets them when and where they need it.
Discussion points for successfully launching a product:
gg The pitfalls and successes of multichannel marketing
gg The integration of communication channels across customers
gg How to tell when your efforts are working
Dustin Haines, Senior Director, U.S. Launch Lead, VIIV HEALTHCARE
MAIN CONFERENCE DAY ONE NETWORKING COCKTAIL RECEPTION
If you are interested in hosting this cocktail reception, please contact
Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
Let's face it: despite all the money you've invested in reaching physicians on the web, you have no idea who
is showing up to your website or seeing your content. What would your marketing plan look like if you knew
the name, specialty and NPI# of physician website visitors in real time? Wonder no more. A new generation
of digital marketing possibilities is here — and your competition is already signing up.
Dave Reim, Chief Product Officer, DMD
9
Ensuring Seamless HCP
Communications and Engagement
Achieving Patient Centricity and
Assisting the Patient Journey
Optimize channel, content and transformation initiatives to
help HCPs make informed decisions, share knowledge and
explore independent education insights
Learn techniques and technologies to navigate the patient journey in
order to deliver better outcomes through innovative digital initiatives with
patient co-creation at the heart
7:45
7:45
8:30
Chair's Opening Remarks
8:30
8:40
CASE STUDY
Use of Mobile Apps in Customer Engagement
8:40
CASE STUDY
Brand Reputation: The Power of Social Media
9:10
Cracking the Code for Social Media in Health
9:40
CASE STUDY
Social Media, the FDA and You
What are potential ways you might consider engaging your customers via use of mobile apps?
gg How is the current trend of mobile use relative to other channels and formats?
gg Which are the most important considerations for native apps and hybrid/web formats?
gg What are some potential ways to use mobile to share content, connect or update customers?
Alvin Lin, Associate Director, HCP Marketing Lead, GENZYME
9:10
Skipta Session Outline TBD
9:40
CASE STUDY
HCP Websites: How Should We Evaluate Them?
10:10
10:40
11:10
Michael Rowbotham, Multichannel Marketing Director, PFIZER
Hypertargeting in Pharma: A Case Study on the Line Between
Effective and Invasive
The sophistication of targeting available to today's pharma marketers is unprecedented. The technology
exists to allow marketers to utilize layers of online and offline data, including HCP prescribing habits, web
analytics, copay card activity, nRx and tRx data, and geo-location data such as addresses for HCP offices
and pharmacies. All of this data — and much more — can be are readily operationalized to develop
sophisticated targeting and retargeting campaigns. But this raises some important questions we must
address as pharma marketers. When is it ok to use data gathered, and when does doing so cross a line
that could damage your brand in the eyes of a patient or healthcare professional? This case study will
detail the targeting capabilities available to marketers that support the customer life cycle. It will also
outline the principles that should guide marketers to effectively utilize these techniques while remaining
customer centric. By sharing results and experiences, attendees will leave with a better understanding of
what’s possible and how to apply these concepts effectively.
Jeff Rohwer, Partner, Strategy, SENTIENT
CASE STUDY
Building a Digital Platform in Pharma from Scratch — Real-World
Experience from a Brand Manager Who Did It
gg Intro:
• Overview of Smith & Nephew and Nick’s role within the organization
gg State of the union:
• Where S&N was five years ago
• Overview of Smith & Nephew and Nick’s role within the organization
• S&N’s vision for digital marketing
gg The journey: The starting point
• The S&N road map to a mature HCP CRM program
• Challenges
• Key learnings
gg Closing remarks: Where S&N is today
Nick Martin, Product Manager and Digital Lead, SANTYL®, SMITH & NEPHEW
11:40
Five Key Physician Insights Pharma Needs to Know
12:10
Transformation in the HCP Communication and Engagement World —
Tools and Techniques to Deliver a Seamless Process
While the past 15 years have been marked by ongoing debates and occasional controversy over
pharma’s supposed influence on health professionals’ prescribing decisions, the fact remains that
physicians and the industry need each other in their shared quest to advance public health. But
how do physicians truly perceive pharma, and what can pharma do to better serve physicians’ (and
patients’) needs? During this session, the following topics will be discussed:
gg How physicians and pharma can act as true partners in patient care — and how much
physicians actually value these partnerships
gg What types of information physicians value beyond what sales reps typically provide
gg How personal interaction and on-demand access to online information can complement
each other
gg How one client leveraged a tailored, sequential approach to educate targets based on
physicians’ needs
gg How best to customize information according to individual physicians’ needs
Erik Dalton, Executive Vice President, HEALTHCASTS
gg How can you help your client company — not just its marketing department or brand teams
10:40
Stop Hearing No! Social Media CAN Be in Your Marketing Toolbox with
Compliance Best Practices
11:10
Peter Friedman, Founder and CEO, LIVEWORLD
CASE STUDY
The Customized Chat Assistant: A Case Study from Medtronic
gg An overview of the first customized chat assistant for inquiries
gg The analytics capture features for the customized chat assistant
gg How to supplement education and customer services with digital engagement
Amanda Sheldon, Director, Digital Marketing and Communications, MEDTRONIC
11:40
12:10
Improving the Digital Patient Journey Through Patient-Centric Social
Listening: A Pharmacovigilance Story
Using insights from a 2016 research project involving Inspire, GlaxoSmithKline (GSK) Pharmaceuticals
and Epidemico, an innovative informatics company, we are exploring the use of social listening data
for pharmacovigilance and more. To help attendees better understand how healthcare social media
can be harnessed for the good of many stakeholders, Inspire’s Jeff Terkowitz and GSK’s Greg Powell will
discuss and share the following insights from the study:
gg Through social listening, how publicly available social media data can be analyzed for a
variety of insights into patients’ perspectives
gg How to improve understanding of patients’ unmet needs in a therapeutic area, and areas of
misinformation or lack of information about appropriate product use
gg The implications of broader partnering with patients throughout the digital patient journey
Jeff Terkowitz, Director, Product Management, INSPIRE
Greg Powell, Director of Pharmacovigilance, GLAXOSMITHKLINE
Patient Centricity and Digital Interactions — Developing a Patient
Support Strategy to Build Value into Your Business
Recognize what qualifies as patient-centric, both now and in the future
Identify what we classify as a "patient support program" in one sentence
Examine patient centricity and digital tools that drive adherence rates
Build success in a highly regulated environment by using online communities and engaging
online patient advocates
gg Move beyond the patient hub to show how pharma can navigate the patient journey and
deliver better outcomes through the use of innovative digital initiatives with patient cocreation at the heart
gg Discuss specific examples of digital patient support programs and platforms, particularly in
relation to the commoditization of digital health with the shift toward patient engagement
gg Study the distinction between "value-add" and "practice-essential"
gg Determine where regulatory groups belong when accessing patient centricity, especially
regarding building a partnership between legal/compliance and marketing/brand teams
gg Debate whether it is possible to measure ROI on patient support — and if we can do "CRM"
Panelists:
Christina Weir, Director, Business Innovation and Digital Strategy, BOEHRINGER
gg
gg
gg
gg
INGELHEIM
Caroline Pavis, Head of PR, JOHNSON & JOHNSON
Diane Rinaldo, Vice President of Healthcare Solutions, CONVERSANT
Kavita Shah, Associate Director, Commercial Regulatory Affairs, EISAI
Jian Yang, Director of IT, ELI LILLY
Dan Stone, CEO, ACCENTHEALTH
GLAXOSMITHKLINE
Davidek Herron, Associate Director Digital Marketing and Operations, TEVA
PHARMACEUTICALS
10
Today’s digital, social, mobile and emerging technologies enable patients to learn, connect, share
and be heard in a much bigger way. But creating — and sustaining — a social media dialogue
with patients remains an elusive ambition for the pharmaceutical industry. During this session,
Tim Armand, President and Co-Founder of Health Union, will share insights about how and why
patients really engage in social media (hint: it isn’t to talk about adverse events), and demonstrate
how transparent partnerships with online health communities enable pharmaceutical companies to
engage real patients — with incredible results.
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
10:10
pharma companies?
• Where? When? How?
• Branded product material and unbranded disease education material: How do you
determine the right mix?
gg Sales force optimization (Rep 2.0)
• Has there been any success in restructuring the payment/incentivization model from
one based on script generation to one based on scientific knowledge and the quality of
support given to HCPs?
• What are the merits of NPP vs. rep-driven promotion today?
gg The tools to optimize physician interfacing and patient education:
• Technologies as a strategic enabler allow for successful, seamless integration and the
transition from unbranded to branded messages
• Hypertargeting: Have we seen sustained success?
• EHR/ePrescribing
• Messages and media buy via data analysis/insights
• Measuring effectiveness through cloud and mobile technologies combined offers an
optimal multichannel management framework
Panelists:
John Lineen, Global Digital Director, Global Commercial Strategies and Platforms,
12:50
Explore the use of social media to influence and express your point of view. See how you can use
storytelling and larger multichannel campaigns to engage audiences and gain support. Ilana Robbins, Digital Strategist, Social Media Lead, BIOGEN
— achieve its goal?
• Compliance and legal are business partners, and you must build the partnership
between marketing and legal
gg How can risk management principles be incorporated into social media campaigns?
gg What value can understanding your client’s particular risk tolerance bring to the social media
campaign you implement for them?
Josh Axelrod, Regulatory Counsel, JAZZ PHARMA
gg The needs of HCPs are changing, but how does this impact business transformation for
Quang Pham, CEO, ESPERO PHARMACEUTICALS
Nate Gross, Co-Founder, DOXIMITY
Anthony Manson, Chief Digital Officer, MDALERT
Peter Justason, Director, eMarketing, PURDUE PHARMACEUTICALS
Tim Armand, President and Co-Founder, HEALTH UNION, LLC
12:50
Digital Health Innovation and
Transformation
Making MCM Integration and
Analytics Seamless
Understand how digital health can be commoditized and how to
effectively execute digital transformation for your specific business model
Better connect with an evolved stakeholder and customer base
using MCM integration and analytics
7:45
7:45
8:30
8:30
8:40
CASE STUDY
Accelerating Forward While Looking Back
8:40
CASE STUDY
How to Lead a Digital Transformation in a Fast and Effective Way: The
Takeda Italy Case
9:10
Epsilon Session Outline TBD
9:40
CASE STUDY
eCommerce, the Sales Force, CRM, Web/Portal Engagement, Marketing
Automation and Analytics: Embedding Digital Across Your Enterprise
Launching new digital initiatives while engaging HCPs and consumers is both a science and an art. The more
technology changes, the more the basic principles of marketing continue to apply. Hear firsthand how the
fundamentals of marketing and architecture can help foster implementation speed and adoption.
Amy Honigfeld, Director, Enterprise Digital Strategy Team, PFIZER, INC
9:10
Disruptive Analytics: How Healthcare Is Capitalizing on the Rise of
Programmatic
Programmatic media buying is continually growing, and understanding the impact and efficiency
of digital campaigns has become essential. In the past, digital campaigns have been measured by
engagement metrics, like impressions and clicks, alone, but such metrics are not necessarily indicative
of or correlated to the true impact of a campaign. The healthcare industry is now leveraging disruptive
analytics methodologies that allow pharma marketers to leverage more predictive and proven leading
indicators earlier in a campaign’s life cycle in order to better understand incremental sales and ROI.
This breakthrough case study will explore the innovative ways that a Top 10 pharma company leveraged
predictive and actual behavioral data to:
gg Plan, measure and optimize their digital campaigns
gg Understand campaign impact beyond just impressions and clicks by evaluating the health/
treatment profiles of the audience reached, subsequent doctor visitations and Rx sales impact
gg Validate the effectiveness of programmatic audience targeting fueled by predictive health data
gg Compare campaign performance across all sites, publishers and ad networks to make more
informed media spend and optimization decisions
Shannon Gallagher, Vice President, Analytics Services, CROSSIX SOLUTIONS
9:40
CASE STUDY
Embedding Multichannel in a Global Pharma Operating Model to Deliver
an Exceptional Customer Experience: GSK’s Journey of Trust and
Transparency
relevant information that HCPs can use to choose when, where and how they engage
gg Identifying the importance of face-to-face interactions in modern multichannel marketing
gg Delivering a multichannel approach resulting in continuous improvement
gg Optimizing content and channels to continuously improve and transform your customer's
11:40
experience
Andrew Ploszay, Head, Global Multichannel Marketing, GLAXOSMITHKLINE
gg Discovering new channels
gg Learning new methods of engaging with customers
gg Analyzing the current state and the future of digital health technology
How many times have you heard "it all depends” as an answer to a business question? This session will
discuss what those dependencies are for a multichannel marketing campaign and how each one is
unique and requires more thinking than ever before.
gg Big data vs. small data (or no data)
gg Mass media vs. targeted media
gg CTR vs. impressions
gg Creative vs. analytics
gg Strategy vs. execution
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
12:10
PHARMA WORLDWIDE
Malcolm MacKenzie, Senior Vice President, Strategic Planning and Customer Insights, JUICE
PHARMA WORLDWIDE
Ashik Desai, Executive Vice President of Business Growth and Analytics, CONTEXTMEDIA:HEALTH
Kimberly Corbitt, CEO, XPRESS
11:10
really new?
gg Determine how we can effectively deliver customer behavior insights from digital analytics
gg Clarify when to use intuition and judgment and when defining analytics is required
gg The great fear: measuring MCM effectiveness and ROI. Recognize how we can avoid pitfalls in:
• Developing a framework that provides an early warning system and delivering timely
leading indicators to quickly adjust tactics, while its insights into lagging indicators measure
cost-effectiveness and return
• Finding a successful recipe for disseminating and maximizing both unbranded and branded
messages via multiple digital channels
• Collaborating across teams to define measures at key customer touch points
gg Discuss the use of predictive analytics
gg Establish where and when rep-driven marketing fits into the puzzle
Moderator:
Jim DeLash, Multichannel Marketing Director, GLAXOSMITHKLINE
Panelists:
Jay McMeekan, Director, Multichannel Processes, BAYER HEALTHCARE
Sekema Byrd, Health and Beauty Category Director, YAHOO
Sai Punjabi, Associate Director, Global Digital Strategy and Products, NOVARTIS
Paul Hartigan, CEO, PHARMIWEB SOLUTIONS
CASE STUDY
Evaluating the Current Disruption in the Financial Model: New
Considerations in Business Planning for Pharma
gg Moving to outcomes-based reimbursement
gg Supporting the triple aim
gg Optimizing your marketing for the provider’s workflow and striving to move from “value-add”
to “practice-essential”
Lisa Flaiz, Group Product Director, Digital Marketing, JANSSEN PHARMACEUTICALS
11:40
Clinical Trials in the Digital Age: How to Leverage the Channel for
Optimizing Clinical Trial Recruitment and Retention
gg Recruiting and engaging patients for clinical trials has always been a challenging and time-
consuming enterprise. However, a number of factors have exacerbated the difficulties that sites,
CROs and sponsors face these days, and which result in expensive delays and sometimes even
trial failures
gg In this session we will present how the digital channel can be leveraged to better identify, reach
and engage potential clinical trial participants
gg In addition, we will show how stakeholders in this space can partner with digital companies
to optimize patient education about trials and increase recruitment and retention rates once
enrolled
Meredith Ressi, Digital Health and Commercial Innovation, DECISION RESOURCES
The Art and Science of Multichannel Marketing Innovation that Delivers
ROI and Creates a Powerful Customer Experience
gg Define innovation
gg Identify "new" areas of content, preferred channels and customer engagement tools. Are they
12:50
Panelists:
Alec Pollak, Vice President, Director of User Experience and Content Marketing, JUICE
If you are interested in hosting this session, please contact Jayson Mercado at
jmercado@exlevents.com or 212-400-6236.
CASE STUDY
Balance: The Art and Science of Multichannel Marketing
This moderated discussion, supplemented throughout with on-screen visuals, is an interactive
exploration of innovative Point of Care marketing, highlighting the trends that make PoC interventions
an increasingly important part of pharma’s marketing mix. Surveying patients, physicians and a
number of PoC technology solution providers, we'll address important questions: What do patients
and physicians want? Conversely, what don’t they want? Where and how do their interests intersect?
How can marketers win the battle for share of attention in the waiting room? What’s behind the trend
to move PoC promotions and educational materials from the waiting room to the examination room?
This diverse group of professionals will then explore several patient and physician behaviors, and take
a look at an innovative new platform being piloted at Texas Medical Center that merges PoC assets
with hospital EHR systems. Finally, a brief case study looks at how an award-winning unbranded PoC
campaign can work for rare disease marketing.
Moderator:
Robert Palmer, Executive Vice President, Managing Director, JUICE PHARMA
WORLDWIDE
Ensure Regulatory Compliance with a Unified Global Identity
Profiling Tangible Innovation in the MCM Space
Imran Haque, Head of Digital Strategy, eCommerce, CRM and Omnichannel Marketing, ZOETIS
Point of Care: Innovation and Trends
knowledge AND independent education, and gain insights
11:10
Speaker Name, Job Title, EPSILON
10:40
gg Recognizing multichannel as a hygiene factor in today's digital world, and the role of developing
In today’s highly competitive pharmaceutical industry, marketing success relies on the ability to reach verified
healthcare providers and allow them easy access to content — on any device, anywhere, anytime. Pharma
brands also need to manage consumer identities securely, ensuring users have defined access to content.
Join this to session to learn more about:
gg How you can manage both HCPs and consumer identities in compliance with regulatory
requirements, ensuring peace of mind that the right people have access to the right content
gg How to leverage social and professional networks so HCPs can gain access to valuable
pharmaceutical products and services
gg How to remain in regional compliance when providing access to goods and services to
physicians worldwide
Jamie Beckland, Vice President, JANRAIN
Change the mindset, set the expectations
Build a tailored educational program
Insert digital in daily activities
Work across brands, not for a single brand
Create a pipeline of digital activities
Learn how to recognize success
Davide Bottalico, Head Digital, Italy, TAKEDA PHARMACEUTICALS
gg
gg
gg
gg
gg
gg
10:10
gg Assessing the evolving healthcare landscape
gg Challenging and changing to ensure patients always come first
gg Enhancing our relationship with HCPs by helping HCPs make informed decisions, share
10:10
10:40
Michael Gianelli, Director, Health Practice, ACQUIA
GROUP
12:10
Media + Creative — a Match Made in Healthcare Heaven
Audiences are more distracted and have more options than ever before. A disconnect between the media
plan and creative execution can be disastrous for a brand, confusing the audience, wasting investments
and missing the mark on communication objectives. Healthcare companies must demand that their
media and creative agency partners are in lockstep from day one. Media teams and creative departments
must come together early and often to collaborate and discuss overall brand strategy, creative executions
and media placements, and the associated creative for those placements. This panel discussion will center
on the topic of media and creative collaboration, why it's essential, the results of it happening, and a few
warnings about what happens if it's not done well.
Moderator:
Michael Deichmiller, Account Director, BUTLER/TILL
Panelists:
Leslie Silva, Manager, Brand Management – Women’s Health, FERRING
PHARMACEUTICALS
12:50
Kerry Davis, Senior Manager Product Marketing – Dermatology, CELGENE
Kris Pearson, Vice President, Account Group Director, PALIO
Kait Sherman, Account Director, MCCANN HUMANCARE
11
PLENARY SESSIONS | CONFERENCE DAY TWO | OCTOBER 26, 2016
Embed digital across your enterprise and commoditize your digital assets for true value and ROI
2:00
PHARMA KEYNOTE
Digital Pharma Marketing: 2026
gg Technology is the strategic enabler allowing for successful, seamless integration and
transition from your unbranded to branded messages
2:30
Innovative Patient Engagement Strategies
3:00
Facebook and Digital Health: Identifying the Nexus
framework:
• This framework provides an early warning system, delivering timely leading
indicators to quickly adjust tactics while its insights into lagging indicators measure
cost-effectiveness and return
• ViiV has found a successful recipe for disseminating and maximizing both
unbranded and branded messages via multiple digital channels
• The framework allows you to understand and implement constant optimization of
messages and media buy through data analysis
• Cross-functional collaboration can be used to define measures at key customer
touch points
• Marketers can use the framework to make improvements in line with business
objectives and customer needs
• The framework highlights the importance of being invested over the long term
and continuously tuning your business efforts to better address evolving customer
needs and improve ROI
Jasper Beard, Director of Marketing, Digital Lead - North America, VIIV
Omar Chane, PwC Advisory, Pharmaceutical and Life Sciences Digital Partner, PWC
Patient and physician media consumption behavior is shifting to digital/mobile
Facebook offers both reach and targeting specificity to reach over 1.65 billion people
Pharmaceutical companies are looking for ways to reach these people
Facebook + client will discuss how and why it made sense for their brand to invest media
on Facebook
Craig Hashi, Ph.D., Client Partner, FACEBOOK
gg
gg
gg
gg
3:30
4:00
PHARMA KEYNOTE
Adopting a Decentralized and Ubiquitous Approach to Digital
Marketing: The Focus of a Branded and Unbranded Relationship in
Media and Marketing
gg Cloud and mobile technologies combined offer an optimal multichannel management
As we celebrate the 10th anniversary of Digital Pharma East, this is a perfect time for us to look
forward and consider what the next 10 years may bring in pharmaceutical marketing. What do
evolving medical science, changing media habits and shifting pharmaceutical industry trends
mean for:
gg New, emerging technologies that have an impact on patient care?
gg Trends in media that can help (or hinder) a company’s ability to connect with patients
and HCPs?
gg Business models in the pharmaceutical industry and healthcare overall?
Fred Bennett, Executive Director, Multichannel Customer Marketing, ALLERGAN
Deploying new tactics with a minimal ability to measure their effectiveness is a frightening
prospect. However, it happens all the time. Developing an insight-based digital plan is one way
to integrate channels and functions. It also requires unbranded and branded initiatives to meet
business objectives and customer needs.
Selecting and organizing both branded and unbranded activities is important if you want to
create impactful experiences and communications that build strong, actionable emotions and
expectations connected with the brand and its products.
HEALTHCARE
4:30
PHARMA KEYNOTE
Blurring the Lines Between Personal and Non-Personal Promotion
gg Reps still matter
gg The best interactions transcend channels
gg Digital natives expect more out of “non-personal promotion”
John Gallo, Executive Director, Customer Strategy and Shared Services, SUNOVION
PHARMACEUTICALS
5:00
PHARMA KEYNOTE
The Power of Digital and Social Data to Drive Commercial Strategy
5:30
Closing Remarks from the Co-Chairs and Close of Main Conference
Mark Montgomery, Commercial Capability Development Director, Global Commercial
Excellence, ASTRAZENECA
SPONSORSHIP AND EXHIBITING OPPORTUNITIES
Do you want to spread the word about your organization’s solutions and services to
potential clients who attend this event? Take advantage of the opportunity to exhibit,
present an educational session, host a networking event or distribute promotional items
to attendees. ExL works closely with you to customize a package that suits all of your
needs.
To learn more about these opportunities, contact Jayson Mercado at 212-400-6236
or jmercado@exlevents.com.
QUESTIONS? COMMENTS?
Do you have a question that you would like to be
addressed at this event? Would you like to get
involved as a speaker or discussion leader? Please
email Senior Conference Director Warren Drysdale
at wdrysdale@exlevents.com.
VENUE INFORMATION
Loews Philadelphia Hotel
1200 Market Street
Philadelphia, PA 19107
To make reservations please call 888-575-6397 and request the negotiated rate for ExL's
10th Digital Pharma East. You may also make reservations online at
https://aws.passkey.com/event/13015484/owner/4127/home.
The group rate is available until October 3, 2016. Please book your room early as rooms
available at this rate are limited.
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12
SOCIAL/INNOVATION DAY | OCTOBER 27, 2016
Engage in a discussion on how pharma marketers and healthcare agencies can best leverage the most innovative
digital and social technologies
Social/Innovation Day is dedicated to showcasing organizations that have been able to break the mold with innovative tools and tactics in order to reach their
customers, develop brand loyalty and drive revenue. This is not a forum for those who believe that "we are pharma, and we can't do that." Join us in this extremely
interactive and case-sharing environment to find out how to revitalize your brand using social media.
With a casual dress code and dedicated time for roundtable discussions as well as fireside chats and presentations focused on case studies, Social/Innovation Day is
the ideal way to conclude four days of exclusive content. Networking opportunities include a working lunch and HealthTech "pitches."
Sessions follow a set format: 20 minutes focus on the presentation and case experience, and 20 minutes are dedicated to fireside chats between the pharma
company and the social media platform. Shwen Gwee, our Social/Innovation Day Chair and Director of Digital Customer Insights and Digital Health Technologies
and Data Sciences at Biogen, moderates each session.
In 2015 we listened to case studies and fireside chats from Google, LinkedIn and St. Jude Medical, Twitter and Pfizer, Baxalta and Instagram, and Intouch Solutions.
We also heard from Biogen and a number of HealthTech startup companies.
10:40
Morning Networking Break
Shwen Gwee, Director, Digital Customer Insights, Digital Health Technologies and Data
Sciences, BIOGEN
11:10 FIRESIDE CHAT SESSIONS, CONTINUED
FIRESIDE CHAT SESSIONS
12:20
INNOVATION KEYNOTE SESSION
1:00
Working and Networking Luncheon with 10-Minute "Pitch
Presentations" from Startups and Digital Innovators
8:00 Morning Coffee and Registration for Forum Participants
9:00
Opening Comments and Welcome Address from the Chair
9:20
In each session, pairs of speakers from social media platforms and life science organizations spend
20 minutes outlining and presenting the innovative strides made as a result of the partnership
between their companies. They also discuss where actionable initiatives can be leveraged in the
healthcare space.
This is followed by an additional 20-minute period of time where both representatives participate in
a "fireside chat" that covers everything from the challenges of leveraging these platforms as tools for
engaging customers in healthcare to the feedback, benefits and ultimate practical successes they
have come to realize.
2:00
Chairperson’s Notes and Forum Day Roundup Evaluation of Lessons
Learned
2:15
Close of Social/Innovation Day and Conference
 @millennium_US — Lots of great discussions
 @adgirlnyc82 — Great food for thought
 @MWStrategy
 @carrieimpactpr
& presentations on the schedule.
— Great content presented by
insightful folks
#DigPharm
— It was really great to learn
from industry colleagues at #digpharm!
 @AmberLeila — Great content @DigitalPharma  @gbirgfeld — Loving the conference this year.
East!
Great energy!
 @atenuta — Thanks @DigitalPharma for the annual brain stretch + reminder.
MEDIA PARTNERS OF DIGITAL PHARMA EAST
 @3FXinc — Great conference with exceptional
speakers. @DigitalPharma #pharma
PREMIER MEDIA PARTNER
The eJournal for leaders and communicators in healthcare
13
A DIGITAL PHARMA GLOBAL SUMMARY
A Year in the Life of the Digital Pharma Series™
EAST
WEST
WHICH COMPANIES ATTEND DIGITAL PHARMA EAST?
ABBOTT LABORATORIES ABBVIE
ACORDA THERAPEUTICS ACTAVIS
ACTELION PHARMACEUTICALS
ADVANCED STERILIZATION PRODUCTS
(ASP)
ALEXION
ALLERGAN
AMGEN AMYLIN PHARMACEUTICALS
APNICURE ASTELLAS ASTRAZENECA AUXOGYN AVANIR PHARMACEUTICALS
BAXTER HEALTHCARE
BAYER HEALTHCARE BD BIOSCIENCES 14
BIOMARIN PHARMACEUTICAL
BOEHRINGER INGELHEIM
BRISTOL-MYERS SQUIBB
CADENCE PHARMACEUTICALS
CELGENE
CORCEPT THERAPEUTICS
DAIICHI SANKYO ELI LILLY GENENTECH GENOMIC HEALTH
GENZYME GILEAD GLAXOSMITHKLINE
IRONWOOD PHARMACEUTICALS
JANSSEN
JAZZ PHARMA
JOHNSON & JOHNSON
LUNDBECK
MEDIMMUNE
MEDTRONIC
MERCK
MYRIAD GENETICS
NEXTWAVE PHARMACEUTICALS
NOVARTIS
NOVO NORDISK
ONYX PHARMACEUTICALS
OTSUKA AMERICA PHARMACEUTICAL
PFIZER
PHARMACYCLICS
SANOFI-AVENTIS
SHIRE
TAKEDA
TECNOQUIMICAS S.A.
TEVA PHARMACEUTICALS
UPSHER-SMITH LABORATORIES
WATSON PHARMACEUTICALS
 REGISTRATION
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ouPr D
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m un
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10th
Pr
ic
in
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fo
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EAST
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10th
Truly Embedding Digital Across Your Enterprise
OCTOBER 24-27, 2016
EAST
LOEWS PHILADELPHIA HOTEL, PHILADELPHIA, PA
WHAT SETS DIGITAL PHARMA EAST APART:
C-Level and Senior Management Perspective: Lacking buy-in for initiatives or a true
understanding of how senior managers view the industry? Come hear multiple pharmaceutical
C-level executives and presidents share their perspectives.
Digital Technologies Day: Oversubscribed once again in 2015, join 250+ attendees for the
premier event in digital disruption, new data, analytics technology integration and execution
profiling. Harness the power of digital health as an asset for life science organizations of all sizes.
Social/Innovation Day 2016: Now in its third year, attend Social/Innovation Day to learn from
pairs of social media platform and life science organization representatives as they explain how
partnership building, digital opportunities and business opportunity leveraging CAN take place in
the highly regulated world of pharma/med devices.
A Reconstructed Agenda: By providing more high-level plenary sessions in 30-minute
increments and dedicated Q&A interview time with our co-chairs, this year's conference contains
a higher proportion of case studies, keynote presentations, fireside chats and panels.
Opportunities for Team and Affiliate Divisions: Brand, Marketing, Sales, IT, Customer
Excellence, Commercial Operations, Legal, Compliance and MLR departments: Embrace digital
transformation and send your entire team across divisions.
WHAT MAKES US THE LEADING AND LARGEST
LIFE SCIENCE eMARKETING EVENT GLOBALLY:
800+ attendees
120+
senior-level
life science speakers
55+ keynote
presentations, case studies,
fireside chats, interviews
and panel discussions
Presentations delivered by CEOs and
presidents
The ONLY conference where you can
attend the Social/Innovation Day and
working lunch
Unparalleled dedicated networking
opportunities over four days
Unique GLOBAL perspectives from life
science experts throughout the U.S.,
Europe, Asia and MENA

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