essentials
Transcription
essentials
Takeime T YOUR FASHION COLLECTION 2011 essentials NURSING LINGERIE the sensible sexy choice there is no need to be without diamantes and satin in order to achieve smooth, seam free, silhouette enhancing lingerie… the importance of a maternity or nursing bra HOTmilk Lingerie is specifically designed for pregnant and breastfeeding women. Pregnancy and being a new mother are challenging times in a woman’s life and wearing plain lingerie certainly doesn’t do anything to lift her spirits. This is a time when, more than ever before, she needs to feel special. ...it is with pleasure HOTmilk Lingerie introduce you to our exciting new Our philosophy is to empower women, to remind them that they are beautiful and SEXY! HOTmilk helps pregnant women and new mothers regain range - essentials, the sexy choice. Available up to H cup! their femininity and sensuality - it gives them confidence in themselves which in turn benefits those around them. Having spent a great deal of time researching what a pregnant or Your customers may not know the benefits of a HOTmilk maternity and nursing bra, especially if this is their first pregnancy. Below are some of the key nursing mother needs and wants, these essential bra sets and benefits and selling points of our maternity and nursing lingerie: fantastic new HOTmilk shapewear garments were developed using superior fabrics and the latest technology without compromising on Traditional underwire bras can Traditional bras do not provide Seams and stitching across the Maternity and breast-feeding fashion and that sexy, HOTmilk point of difference! place pressure on milk ducts room for the diaphragm to grow nipple area, or unlined bras, lingerie does not have to be ugly, and restrict milk flow potentially during pregnancy. can cause irritation on already boring and un-sexy. Essentials are ongoing styles and we always hold stock. Customers sensitive and tender breasts. leading to plugged milk ducts. • HOTmilk specialises in sexy, • HOTmilk bras have six rows of are pregnant and nursing for a short time, so we understand the • All of our HOTmilk bras are importance of you having a full size selection in store. The introduction of HOTmilk essentials now makes this easy. hook and eyes. This allows room • All of our HOTmilk bras have underwire-free - we are currently for the diaphragm to expand concealed seams to avoid researching flexi-wire options. during the months of pregnancy any aggravation. These bra and matching underwear sets are the perfect complement • We use power-elastane and wider have chosen provides colours we wear on a cotton-lined straps for extra daily basis - natural colourways and staple support and comfort. the baby is born and the diaphragm settles. from exquisite fabrics and laces. • Our bras and tops are beautiful and the ability to tighten after to our fashion forward styles. The exquisite, yet practical palette we feminine maternity lingerie made • All HOTmilk bras have soft cotton and practical with no-fuss one- lining for comfort and support. handed maternity clips for quick and easy breast-feeding. blacks, always in season, always in demand. essentials the sensible sexy choice enquiries: HEAD OFFICE - PO Box 4657, Mount Maunganui South, 3149, New Zealand p. +64(0)7 571 6262 f. +64(0)7 571 6264 e: hotmilk@hotmilklingerie.com www.hotmilklingerie.com BIKINI blaze luminous STYLE CODE: BL STYLE CODE: LU AVAILABILITY: Ongoing AVAILABILITY: Ongoing BRA: ¾ Soft Cup (Side Sling) SIZES: US/UK 30B - 38F NZ/AU 8B - 16F EU 65B - 85F FR 80B - 100F BRA: Full cup with A-frame support SIZES: US/UK 32B - 38H. 40C - 42H NZ/AU 10B - 16H. 18C - 20H EU 70B - 85H. 90C - 95H FR 85B - 100H. 105C - 110H BIKINI UNDERWEAR: Bikini Brief (LUBK) French Knicker (LUFK) High-Waisted French Knicker (LUHWFK) SIZES: S, M, L, XL, XXL UNDERWEAR: Bikini (BLBK) Mid-Waisted Bikini (BLMWBK) SIZES: S, M, L, XL, XXL COLOUR: Jet Black COLOUR: Champagne CONSTRUCTION: Satin & Microfibre Shell and 100% Cotton Lining With diamante and satin detailing at the centre of a sweetheart neckline, this jet black microfibre ensemble is strong and sophisticated. An essential addition to your maternity lingerie, your comfort and satisfaction are paramount. FRENCH POST PREGNANCY SHAPEWEAR* The mid waisted bikini is made from high performance microfibre, with complementary luxury detailing, and designed specifically for post pregnancy to gradually, yet effectively give you back your pre-baby body shape. *Not to be worn whilst pregnant. CONSTRUCTION: Lace & Microfibre Shell and 100% Cotton Lining *Luminous, previously known as MS (Mystery Surrounded Her). Champagne and gardenia are tones to revel in when you wear this delightful lace trimmed ensemble. The feminine detailing of satin bows and diamantes enhance the simple profile of this set, a sumptuous yet wearable addition to your maternity lingerie. POST PREGNANCY SHAPEWEAR* Relish the smooth profile created by the superbly designed high-waisted French knicker which sits high to give a smooth, even finish from waist to bustline and has silicone gripper to ensure the garment does not move - nonrestricting, yet figure flattering. *Not to be worn whilst pregnant. radiance STYLE CODE: RA AVAILABILITY: Ongoing BRA: Full cup with A-frame support SIZES: US/UK 32B - 38H. 40C - 42H NZ/AU 10B - 16H. 18C - 20H EU 70B - 85H. 90C - 95H FR 85B - 100H. 105C - 110H BIKINI we are delighted that you have chosen to sell HOTmilk in your store. HOTmilk is the global leader in sexy, fashionable maternity and nursing lingerie. UNDERWEAR: Bikini (RABK) Mid-Waist Bikini (RAMWBK) SIZES: S, M, L, XL, XXL We offer a full range of bra sizes from a B-cup to an H-cup. This ensures you COLOUR: Cameo Rose will keep all of your customers happy CONSTRUCTION: Satin & Microfibre Shell and 100% Cotton Lining When an absolutely seamless line is what you require, the superior line created by this bra is the perfect choice, the wide satin front shoulder strap providing extra support right through to an H cup. Beautifully gathered where shape and support is most required and the cameo rose colouring is the epitome in invisible lingerie. POST PREGNANCY SHAPEWEAR* The mid waisted bikini is made from high performance microfibre, with complementary luxury detailing, and designed specifically for post pregnancy to gradually, yet effectively give you back your pre-baby body shape. *Not to be worn whilst pregnant. UK NZ EU FR & & US AU and that you will never have to pass 32 10 70 85 B C D DD E F FF G GG H up a sales opportunity because of a 34 12 75 90 B C D DD E F FF G GG H missing size. 36 14 80 95 B C D DD E F FF G GG H We have created this size guide 38 16 85 100 C D DD E F FF G GG H for you, so you in turn can find the 40 18 90 105 C D DD E F FF G GG H 42 20 95 110 C D DD E F FF G GG H perfect lingerie fit for your customers. Wearing the right size in beautiful nursing and maternity lingerie will mean they love it even more! UNDERWEAR: S M L XL XXL NIGHTWEAR: S M L XL XXL Takeime T ur O Passion YOUR THE SOMETIMES HECTIC, ALWAYS EXCITING WHIRLWIND OF OWNERS OF THE NEW ZEALAND BASED HOTmilk LINGERIE, ANGE CROSBIE & LISA EBBING SHARE THEIR PASSION WITH YOU. As young mothers ourselves we recognise that pregnancy and motherhood can be challenging times in a woman’s life. PREGNANCY AND HAVING A BABY ARE ACKNOWLEDGED HERE AT We believe intensely in both our product and that the well-being of women HOTmilk LINGERIE IN OUR LATEST COLLECTION. reflects on those around them, both in the home and the community. The drive Regain your sense of self, reignite the vibrancy in you and balance each day by taking time out. we have for our product springs from our passion to empower women of the Just a little goes a long way. world through the wearing of gorgeous maternity lingerie and so regain their femininity and sensuality. It was our own positive experiences in the simple Be rested, be strong, in both body and mind. Your wellbeing is paramount in order to enjoy, delight, pleasure of wearing exquisite lingerie that led us to create the brand in 2006. contemplate and revel in the changes surrounding what is one of the most feminine journeys a We bring you the ravishing new 2011 collection. A myriad of sumptuous satins, woman can take. And snatching just a breathing spell, a moment in time, makes all the difference. sexy lace, vintage colourways and the superior fit and practicality associated So the washing is piled high, the dishes are in the sink, the ironing is out of control… with the fashion forward brand in both maternity lingerie and nightwear ranges. But now is your chance to rest awhile, relish the moment and catch your breath; the routine aspects of everyday life will wait for you! No two days are the same during pregnancy and motherhood, each has something special to delight in. Savour those moments, create memories and ensure you take time to remember who you are. At HOTmilk Lingerie we endeavour to give women a sense of self on this incredible journey. Take your moment, be yourself - you deserve it. Our fashion collections are available up to H cup and are fashion indent styles. We understand the importance of giving you fresh new styles seasonally and the importance of having these exciting new styles in store for key selling periods like Xmas, Mother’s Day and Valentines. Svelte and supported silhouettes are achieved with the use of superior fabrics Enquiries HEAD OFFICE: and technology, the wellbeing and delight of the wearer always in mind. Specialising in collections recognised the world over as always strong, always sexy, HOTmilk Lingerie distributes the accessibly priced brand to more than 35 PO Box 4657, Mount Maunganui South, 3149, New Zealand countries globally. We support and encourage breastfeeding through our chic, p. +64(0)7 571 6262 f. +64(0)7 571 6264 e: hotmilk@hotmilklingerie.com www.hotmilklingerie.com you are also taking care of those closest to you. Make every moment count! With special thanks: Tony Drayton - Photographer, Petrice Rhodes - Digital Operator, Megan Maxwell - Hair and Make up Model - Natalie Decorte from Chadwick Models Australia inspirational designs, and know from experience that by taking care of yourself, Ange Crosbie & Lisa Ebbing Wild Composure Quiet Storm STYLE CODE: WC STYLE CODE: QS AVAILABILITY: Indent AVAILABILITY: Indent BRA: Full cup with A-frame support SIZES: US/UK 32B - 38H. 40C - 42H NZ/AU 10B - 16H. 18C - 20H EU 70B - 85H. 90C - 95H FR 85B - 100H. 105C - 110H BRA: ¾ Cup Bra (Side Sling) SIZES: US/UK 32B - 38G NZ/AU 10B - 16G EU 70B - 85G FR 85B - 100G UNDERWEAR: Bikini (BK) French Knicker (FK) SIZES: S, M, L, XL, XXL UNDERWEAR: Bikini (BK) SIZES: S, M, L, XL, XXL COLOUR: Jet Black & Floral Print Combo COLOUR: Marshmallow & Beaujolais CONSTRUCTION: Lace, Microfibre & Satin Shell and 100% Cotton lining CONSTRUCTION: Lace, Satin & Mesh Shell and 100% Cotton lining Beaujolais satin full cup bra embellished with marshmallow lace is all but edible! Satin lined with power mesh wings for sublime comfort and support, this sensual bra is complemented by French knickers and bikini, both trimmed in matching lace and satin. Ruched shoulder straps were made to be seen. Have your slice of life! BIKINI FRENCH DETAIL BRA ct e f r e p the atch x m Soft and feminine, this fashion forward nursing bra in jet black, overlaid with floral is the perfect ensemble in which to contemplate what lies ahead! Revel in the luxury of the satin edged bra and bikini set. Ruched elastic shoulder straps give support, the microfibre underbust a striking silhouette and onehanded maternity clips make feeding fuss free. BIKINI DETAIL BRA DETAIL BIKINI FRONT DETAIL BIKINI BACK ct e f r e p the atch x m Blissful Disorder Harmony in Chaos STYLE CODE: BD STYLE CODE: HC AVAILABILITY: Indent AVAILABILITY: Indent BRA: Full cup with A-frame support SIZES: US/UK 32B - 38H. 40C - 42H NZ/AU 10B - 16H. 18C - 20H EU 70B - 85H. 90C - 95H FR 85B - 100H. 105C - 110H NIGHTIE: A-frame full cup with shelf support SIZES: S, M, L, XL, XXL UNDERWEAR: Bikini (BK) French Knicker (FK) SIZES: S, M, L, XL, XXL CONSTRUCTION: Lace & Microfibre Shell, Stretch Satin Trim and 100% Cotton Cup Lining COLOUR: Gardenia & Whispering Blue Dreamed of moments can now be a reality in this exquisite nightdress. Beaujolais stretch satin is pleated under the bust giving way to a fall of sexily swathed microfibre, allowing ease of movement as you recline... Underbust elastic continues around the back for added support, scalloped lace is split both sides for further movement and a glamorous flow. Enjoy an interlude of indulgence. COLOUR: Beaujolais CONSTRUCTION: Lace & Mesh Shell and 100% Cotton Lining This sexy, scintillating full cup bra is a wanton array of gardenia lace, cross over ruching and soft picot edging. Soft, romantic lace over mesh means a smooth profile, and being gathered at the centre back seam on both bikini and French knickers gives form fitting femininity. Capture the moment - time is at your mercy. BIKINI FRENCH DETAIL BRA ct e f r e p the atch x m DETAIL BUST DETAIL STRAP DETAIL LACE ct e f r e p the atch x m Calm Rebellion Shine STYLE CODE: SHR COLOUR: Beaujolais (right) STYLE CODE: CRC PJ CAMISOLE: A-frame full cup with shelf support. COLOUR: Whispering Blue STYLE CODE: SMA AVAILABILITY: Indent STYLE CODE: SHBLK COLOUR: Jet Black CAMISOLE: A-frame full cup with shelf support SIZES: S, M, L, XL, XXL STYLE CODE: SHWHI COLOUR: Bright White STYLE CODE: CRS PJ SHORT COLOUR: Jet Black base with Floral Print Combo COLOUR: Angel Wing with Gardenia Lace AVAILABILITY: Indent CAMISOLE: A-frame full cup with shelf support SIZES: S, M, L, XL, XXL STYLE CODE: CRT PJ ¾ SLEEVED TOP: A-frame full cup with shelf support. COLOUR: Lavender Aura CONSTRUCTION: Modal/Cotton & Lace Everyone needs a little bit of satin, a touch of lace and an added dash of delicate ruching. This beautiful camisole is embellished with all three, it’s modal cotton shell gathered at centre front providing a flattering line, scalloped lace seamlessly attached to the A-frame cup. In Angel wing and gardenia, this camisole is something you won’t want to be without... CONSTRUCTION: Modal/Cotton STYLE CODE: CRP PJ PANT: Gathered bottom with drawstring. COLOUR: Jet Black base with Floral Print Combo AVAILABILITY: Indent SIZES: S, M, L, XL, XXL CONSTRUCTION: Modal/ Cotton & 100% Woven Cotton With matching separates, these chic, stylish 100% cotton PJs are the perfect garments in which to ponder the events of the day, to plan for those of tomorrow. Choose from a beautifully shaped camisole or ¾ sleeve top. Match with PJ shorts or pants gathered at the ankle with a drawstring - what takes your fancy? The gorgeous floral print combo is delightfully enhanced by the jet black base, a sprinkle of petals complementing the look on both the top and camisole. Sleep when you need to, whatever the time of day! Shimmer PJ CAMI & SHORT PJ TOP & PANT ct e f r e p the atch x m A must for every woman, these simple, beautifully fitted camisoles offer options unavailable till now! In soft cotton modal, wear as outerwear in summer, a warmth layer in cooler weather or mix and match with our feminine, flirtatious nightwear! One-handed maternity clips allow simplicity at feed times. An integral part of the new collection, we know it’s your time to shine! Available in three irresistible colourways to complement the 2011 collection: Beaujolais, bright white and jet black. JET BLACK BRIGHT WHITE DETAIL STRAP the perfect match x DETAIL LACE