Nordic Mission 2015

Nordic Mission 2015
Executive Summary
February 26-March 3, 2015
Osby, Sweden & Copenhagen, Denmark
Rocky Mountain International
2232 Dell Range Blvd, Ste. 112
Cheyenne, Wyoming, 82009, USA
Ph: (307) 637-4977 • Fax: (307) 634-8334
Email: SPratt@rmi-realamerica.com
Web: www.rockymtnintl.com, www.rmi-realamerica.com
Nordic Mission 2015 Executive Summary:
February 26-March 3, 2015
Osby, Sweden & Copenhagen, Denmark
Participants:
Fred Walker, North Dakota Tourism
Marlee Iverson, Montana Office of Tourism
Vicky Engelhaupt, South Dakota Department of Tourism
James Scoon, Wyoming Office of Tourism
Jayne Buck, VISIT Denver
Gary Schluter, Rocky Mountain Holiday Tours
Susie Pratt and Mathias Jung, RMI-USA
The average Nordic traveler receives five to six weeks of vacation each year, is the average age of 39 years
old, and is looking for authentic experiences and destinations, so it is no wonder the Real America Region is a
popular destination for the Nordic Region. When looking for inspiration on where their next holiday will be, the
Nordic Region searches social media amongst their friends and family. The Nordics are one of the online leaders
in the world with 90% of the population having Internet access, which provides huge potential to online travel
companies for online bookings. This year it is expected that 62% of leisure travel will be booked online in the
Nordic Region. It was clear throughout the mission that Scandinavians love to travel to the US, hence why the
Nordic Region remains the fourth largest European market traveling to the US.
Swanson’s America Travel Day – Osby, Sweden
Now in it’s 13th year, Swanson’s America Travel Day attracted 1,635 visitors. This unique consumer show offers
exhibition and presentation opportunities for US-based destinations to a targeted group of visitors who are
intent on traveling to the US. America Day, held at Fort Swanson in Osby, Sweden, is one of Scandinavia’s largest
meeting places for aspiring travelers, travel companies, and tourist authorities.
A hosted dinner the night before America Day gave the Real America group a great opportunity to network
with the Swanson’s staff, as well as the other US-based destinations, airlines, and ground transportation rental
companies. In addition to the Real America booth where the group distributed materials, developed interest in
the region, and visited with avid Swedish travelers, we gave a 45-minute presentation to a packed room of over
100 eager travelers. The response to the presentation was very positive and there were many in attendance that
stated that they planned on visiting our region in the next year or were considering visiting after learning about
all of the great things the region has to offer.
Throughout the day, we met countless visitors who had plans
to visit the region this summer. Many were looking for routing
and overnight suggestions, recommendations on time of year
to travel, and sights to see. We had discussions with those
who were interested in everything ranging from motorcycling
and traveling by RV and rental car, to national parks, Native
American culture, and western history. We also enjoyed
a great conversation with a young couple that attended
Swanson’s America Travel Day in previous years and as a
result booked a five-week holiday in our region. They truly
enjoyed their holiday and are excited to visit again.
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FDM US Travel Fair – Copenhagen, Denmark
Held at the Docks in Copenhagen, FDM’s US Travel Fair hosted
for a second year, was an overwhelming success with fourthousand people trudging out in rainy weather to learn more
about US destinations. With show inspiration coming from
Swanson’s America Travel Day, attendance more than doubled
from its premier last year.
The Real America group had a double booth where we
distributed materials that proved to be very popular, as we
ran out of materials in just over an hour and a half. A large
percentage of visitors we talked to already had their holidays
booked and were looking for routing ideas, accommodations,
and other attractions to see and do along the way. The
majority of travelers booked their holidays online and were looking for specific
suggestions to help make the most of their time in the Real America Region. It was very
clear at this show that consumers got a lot of their travel inspiration from brochures and
then did more research online.
The group also gave 3 presentations on the Real America Region and were received very
enthusiastically by attendees. Several attendees plan to travel to our region in the
future and others already had their travel plans arranged in our region and need specific
suggestions before their trips began. Since we ran out of materials so early in the day, we
collected names and addresses of consumers to send the Real America Guides to, as well
as, additional information they may need to plan their next holiday to our region.
Office Visit and Training at Nyhavn Rejser
The Real America group visited the office of Nyhavn Rejser in the beautiful historic canal district of Copenhagen
where a staff training was conducted with the US sales staff team and a product manager. Details of new
attractions, accommodations, services and upscale accommodations were presented and discussed. Vacation
guides and flash drives with state materials were also distributed for their use.
Hosted Lunch at Axel Guldsmden
The Real America Group hosted an informal luncheon with key tour operators, airlines, as well as, Discover
America board members at the Axel Guldsmeden. This event provided a great opportunity for networking and
relationship building. Over all we had ten attendees including representatives from two airlines and five tour
operators. Everyone enjoyed the lunch, conversation, and informal updates from the operators and airlines.
USA Travel Show – Copenhagen, Denmark
Shortly after the luncheon the group attended the USA Travel
Show hosted by Discover America Denmark at the Marriott
Hotel in Copenhagen, where more than 300 Scandinavian tour
operators, travel agents, and media participated and over 100
US-based exhibitors were in attendance.
Throughout the afternoon and evening we met with both
trade and media, many of whom we had recently seen at the
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luncheon earlier that day. Many journalists that have been to the region before stopped by to visit and to see
what was new. Hans and Karsten from Team Benns stopped by the booth to get an update on the region and to
let us know they are interested in working with us more in the future. The group also had the pleasure to meet
the United States Ambassador to Denmark, Rufus Gifford, where he talked about visiting the Ranch at Rock Creek
in Montana last summer.
The mission resulted in 20 leads and contacts, exposure to nearly 6,000 consumers at the two consumer shows
attended, and numerous working relationships reinforced by meeting with and engaging with tour operators and
airlines. Please see the enclosed for details.
Respectfully submitted,
Susie Pratt
Global Marketing Manager
Rocky Mountain International
Nordic Mission 2015
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Nordic Mission Leads
Company
Name
Type
Country
Tomas Polvall
Journalist
Sweden
Kim Ravn-Mortensen
Journalist
Denmark
Alaska Air
Josh Wald, Director
Tour Operator
Denmark
Atlantic Link
Karin Gert Nielsen, Ulrick Sell
Other
Denmark
Cruise America
Mr. Michael Smalley
Other
United States
FDM Travel
Birgitte Vraadal, Jesper Ewald
Travel Agency
Denmark
Fritidsmagasinet
Aage Krogsdam
Journalist
Icelandair
Ms. Sigga Hellen Sveinsdottir, Mr. John
Rasmussen,
Airline
Denmark
Lufthansa
Fredrik Stamborn
Airline
Sweden
MC-Rejser
Jan Boye Nielsen
Tour Operator
Denmark
Nybo Kommunikation
Jens Henrik Nybo
Journalist
Denmark
Nyhavn Rejser
Ms. Dorthe Lærke Hansen, Lars Mork, Alex
Mikkelsen, Lene Vestbjerg,
Tour Operator
Denmark
Profil Rejser
Ms. Henriette Maj Odby
Tour Operator
Denmark
Relief Pressbureau
Ms. Eva Baré
Journalist
Denmark
Risskov Travel Partner
Ms. Trine Vennekilde
Travel Agency
Denmark
Risskov Travel Partner
Michael Jensen
Tour Operator
Denmark
Journalist
Denmark
Tour Operator
Sweden
Stand By Nordic
Mr. Villi Karup Rasmussen
Swanson’s Travel Ltd
Tommy Swanson, Mr. Boye Jonsson, Anders
Persson
Team Benns
Mr. Hans Mørup Johansen, Mr. Karsten
Svanholm Lind
USA Rejser
Mr. Christian Walker Wullumsen, Camilla
Gertsen
Nordic Mission 2015
Tour Operator
Tour Operator
Denmark
Denmark
5
Nordic Mission Notes
Journalist
Tomas Polvall
Bessinge 2160
SE 24291 Horby
Sweden
Phone
Journalist
Kim Ravn-Mortensen
Sdr. Fasanvej 63, 4.
DK-2000 Frederiksberg
Denmark
Postal Code
46 (0)76 1915 864
Phone
Fax
E-mail
Postal Code
45 42 24 16 79
Fax
tpolvall@gmail.com
E-mail
Website
Website
Company Profile
Company Profile
SCAN15: Met at Swanson's and is interested in writing about our
region. Susie will followup.
SCAN15: Interested in doing stories on CJ Box. Gave Susie's
card for followup.
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Tour Operator
Other
APG- The Network for Airline Services
Atlantic Link
Josh Wald, Director
vester farimagsgade 3, 4
1606 København V
Denmark
Karin Gert Nielsen, Ulrick Sell
Vesterbrogade 26, 3rd Floor
1620 Copenhagen
Denmark
Postal Code
Phone
Phone
Fax
Fax
E-mail
josh@apg-nordic.com
E-mail
Website
Website
Company Profile
Postal Code
011 45 29 42 1005
kgn@atlanticlink.net
cl@atlanticlink.net
www.atlanticlink.info
Company Profile
SCAN15: Attended hosted lunch and sponsored a portion of the
luncheon.
SCAN11: B2B Vagabond Travel Event
SCAN15: Karin, Ulrick, and staff have made some changes to the
Discover America Workshop format, but it still seemed a bit
chaotic. Over 300 travel agents and journalists, attended the
workshop making it the biggest-ever travel industry USA event in
Scandinavia.
SCAN12: Karin and her staff did an excellent job coordinating the
Discover America Event in Copenhagen but we heard a lot of
grumbling from the board members of the other Discover America
committees in Scandinavia that she is trying to take over ALL
Scandinavian events. At the recent Discover America
Scandinavia quarterly meeting she proposed to the joint board
that they increase the annual cost of membership to allow for
each board member to collect an monthly stipend to cover the
cost of the hours they spend on committee work. It was shot down
quickly, but many are concerned that she is leading the groups to
being profit centers rather than volunteer organizations committed
to supporting the US.
SCAN11: B2B Vagabond Travel Event -Charlotte Lindholm,
Mikkel Nordberg, Sasha Richards, Victoria Cranmer, Nadia
Bougouneau
SCAN07: Met with Charlotte Lindholm. Charlotte is the newest
member of Atlantic Link. She coordinated the two evening events
for us in Copenhagen and did a great job.
TUR05: Karen is really interested in working with ND (and the
other RMI states). She is very strong in Denmark, but also has a
lot of contacts in Sweden. We told her if she puts together
another sales mission in 2006 0r 2007 she should send us info.
TUR04: Karen is rep for several US states and Icelandair in
Denmark. She would like to put together a proposal on what she
can do for ND in Denmark and possibly Sweden. She will have
something ready to present to us at Pow Wow next Month. She
also wanted to tell us that she is working with Icelandair in putting
together a 5 day training trip to Scandinavia in Sept. (Oslo,
Stockholm, Helsinki and Copenhagen). She said that Pekka from
Icelandair told her to get in touch with us and let us know that we
are invited. The trip is going to cost about $4000 (would include
air, hotels, meals and coordination of training workshops (that
seems a bit high). She will send info on who has been invited to
participate, who has confirmed and anything else that becomes
available.
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Mr. Michael Smalley
11 West Hampton Ave.
Mesa, Arizona
United States
Other
Travel Agency
Cruise America
FDM Travel
Ms. Heldy Luz Tieldal, Birgitte Vraadal, Jesper Ewald
Firskovvej 32
2800 Kgs Lyngby
Postal Code
Denmark
Postal Code 85210-5258
Phone
480-464-7340
Phone
011 45 45 27 08 33
Fax
240-209-1415
Fax
011-45-45 27 09 95
E-mail
msmalley@cruiseamerica.com
E-mail
Website
Website
Company Profile
je@fdm.dk,
biv@fdm.dk
sus@fdm.dk
www.fdm.travel.dk
Company Profile
SCAN15: Met with Michael, he says our region is the perfect
region for RVs and is interested in working together in the future
on projects that might arise.
ITB10: Stopped by to ask Michael if he know about the Jens
Dagorfa fam coming from Denmark. He didn't but he said that it
would probably handled by the MSP group. Said he would work
with us if we need support.
ITB09: Met with Michael. He heard that we might be planning a
media fam with El Monte and wants to be considered first if they
are flying into Denver. We told him that we would be in touch
when we have something.
ITB08: Had a meeting with Michael to discuss the possibility of
having a Scandinavian or German media group tour our region in
a CA RV. He said they would love to work with us on something
like that. He said that we should contact him directly if we put
something together.
ITB06: Fred spoke to him about Host Fest and the possibility of
developing a package to include Cruise America RVs picked up in
MSP. He will put together a package and send it to Pam Davey.
He said that he can offer a base rate of $69 per day plus miles.
May have 15-18 available from Chaska MN (most of their RVs are
down in the Florida region this time of year). Follow up: Fred
contact Pam and let her know that she needs to put together a
package.
PW02: Barbara Stafford met with Mr. Smalley (National
Director of Hub Operations) and Cory JKauffmann
(International Marketing Director -Ph;280-464-7395) to
discuss cooperation from Cruise America on media fams.
They were both very enthusiastic about working with us and
said that as soon as we had some particulars we should
contact them (Corey). They said that if we were interested,
not only could they provide a RV in MSP, but they could also
provide motorcyles (but they would have to be picked up in
SD). We will keep in touch with them on future projects.
SCAN15: Attended the 2nd Annual FDM Consumer Show were a
whopping 4,000 people attended, the region had a booth and
distributed materials, as well as, presented three presentations.
Jesper Ewald and Birgitte Vraadal attend the lunch we hosted and
attend the Discover America Workshop.
PW14: Met with Jesper Ewald. Mentioned that our region is a
hard sell. Otherwise Jesper primarily promoted his event FDM
Travel Show that takes place after Swanson's America Day and
before the USA Travel Workshop. Had 20 U.S. Exhibitors in 2014
and 1,500 consumers. Could be an option for FY15 activities.
Potential candidate for Roundup. Mathias please follow up.
SCAN14: Birgitte Vraadal attended Copenhagen event.
PW10: Met with Birgitte, Product Manager. Brought Barbara
over. FDM Travel is a sister organization with AAA. Offers a
brochure for N. America. Had 28,000 visitors sent to the US last
year. Three main areas are sold right now -- California, Florida,
and New York equating to 80% of their guests. Would like to
expand into our area. Has a strong online booking program. Can
promote our area for FREE on website with videos. Needs
materials, info., images, video etc. to sell the region. RMI gave
image CDs for all four states. All states please send them images
and video.
SCAN2010: (FERIE) Met with Heldy Luz Tieldal. She is a travel
agent from one of the 27 FDM Travel Agencies around Denmark.
She said that they were told that FDM will be offering non
traditional destinations starting in 2010 including Fly/drives to our
5 states. Follow up: Would like a case of VG and 50 maps from
each state to be distributed through their office in Lyngby.
07/09: Updated information from the PW booklet
CopenVUSA99: Wants 50 RMI guides. They send fit's and
families to the region. This was one office of five present at the
show.
CopenVUSA99: Took everyone's info, likes RMI guide for fly
drive FIT clients. Would like state GTM, (took SD's) and receptive
info. This was one office of five present at the show. Updated
information from the PW booklet
CopenVUSA99: Wants 50 RMI guides. They send fit's and
families to the region. This was one office of five present at the
show.
CopenVUSA99: Took everyone's info, likes RMI guide for fly
drive FIT clients. Would like state GTM, (took SD's) and receptive
info. This was one office of five present at the show.
Nordic Mission 2015
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Journalist
Airline
Fritidsmagasinet
Icelandair
Aage Krogsdam
Bjarni Birkir Hardarson, Ms. Sigga Hellen Sveinsdottir, Mr. John
Havenholmen 27-29
DK 1561 Copenhagen
Postal Code
Denmark
Postal Code
Phone
45 40 50 60 98
Phone
Fax
E-mail
Website
011 45 33 70 22 00
Fax
redaktion@fritidsmagasinet.dk
bbh@icelandair.is
sisv@icelandair.is
johnr@icelandair.is
www.icelandair.is
Website
www.icelandair.dk
Company Profile
E-mail
www.fritidsmagasinet.dk
Company Profile
SCAN15: Aage is a tour guide and journalist for the Canadian
Rockies, stopped by the booth to ask some questions and took
some materials.
SCAN15: Sigga and John attend the lunch we hosted, as well as
the Discover America Workshop.
SCAN13: Karin and a group of Icelandair reps will be coming to
Denver in later January. They will be skiing in several Colorado
ski areas including Steamboat. She is going to bring her family
back to Colorado in July and if the dates work they will come up
for CFD. Follow up: James send info on Cheyenne and CFD.
Barbara: follow up with her and make sure she has everything
she needs if she decides to allocate a few more days in region.
SCAN12: We had a great meeting with Sigga and John regarding
promotional strategies for new Denver non-stop flight. We will be
working very closely with them both over the next two years to
insure that the Denver flight is successful. They will provide tickets
in Sept for media and then tickets in late January for media to ski
areas (WY.MT ID). Barbara will continue to follow up with them
and get the states involved at the appropriate times.
Blocked constant contact 10/12: Helgae@icelandair.is and
arna@icelandair.is
01/12: Barbara met Bjarni Birkir Hardarson - General Manager of
Icelandair Scandinavia & Finland and Sigridur Sveinsdottir - Sales
Manager, Denmark at the Icelandair meeting in Denver.
SCAN11: Met with Sigga and John. Sigga is Sales Manager for
Icelandair in Denmark. We met regarding the Denver flight
starting in May. She is very interested in working with us on
journalist fams. She would also like to meet with Jayne and I in
March when we are in Copenhagen for the Discover America
workshop. Follow up: Denver please send any updated press
releases. John is the US Travel Account Manager for Icelandair in
Denmark. He participated in our meeting with his boss Sigga
Sveisndottir. He is interested in participating in a fam to our
region in fall of 2012. Follow up: Barbara keep in touch and invite
him on fam if Icelandair offers tickets.
Scan2010: Met with Karen Østerbye. She is the Director of
Public Relations for all of Scandinavia and the decision maker for
air support for media fams. They have agreed to provide air for
two multi participant media fams to our region. One will be
planned for late May/early June of 2010 and will include MSPNorth Dakota and South Dakota. Fred and Vicky will work with
her on the particulars. The second is planned for Sept. 2010 and
will include Wyoming, Montana and Idaho. Mitch, James and
Marlee will follow up to work out more of the specifics. We may
Nordic Mission 2015
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Airline
Tour Operator
Lufthansa
MC-Rejser
Fredrik Stamborn
STO GG, PO Box 3080
SE 169 03 Solna
Sweden
Postal Code
Jan Boye Nielsen
Nøglegardvej20, Vassingerød
DK 3540 Lynge
Denmark
Phone
Phone
Fax
Fax
E-mail
fredrik.stamborn@dlh.de
Website
Company Profile
SCAN15: Met Fredrik at Swanson's.
E-mail
Website
Postal Code
45 72 21 71 11
info@mc-rejser.dk
www.mc-rejser.dk
Company Profile
SCAN15: Stopped by to pick up information. Bringing 40 bikes to
Sturgis in 2015, looking for other ideas for riding. Have tried to
sell our region before but people don't know enough about it.
States are unknown in Danish groups.
Nordic Mission 2015
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Journalist
Tour Operator
Nybo Kommunikation
Nyhavn Rejser
Jens Henrik Nybo
Vejlesoparken 19, 1. tv.
DK-3840 Holte
Denmark
Phone
Lars Mathiasen, Ms. Dorthe Lærke Hansen, Lars Mork, Alex
Nyhavn 31G
1051 Copenhagen K
Postal Code
Denmark
Postal Code
45 20976055
Phone
011 45 33 32 03 20
011-45-33-15-10-24
lars@nyhavn.dk
E-mail
dorothe.hansen@nyhaven.dk
Lars.mork@nyhavn.dk
www.nyhavn.dk
Website
www.nyhavnrejser.dk
Company Profile
Fax
E-mail
011-45-33-320-320
Fax
jenshenriknybo@gmail.com
Website
Company Profile
SCAN15: Writes for several Danish newspapers and is interested
in covering the region. Would fly into Denver via Icelandair and
explore for about a week. Susie/Tarja followup with fam form.
SCAN15: Dorthe set up a staff training in their office with Alex
Mikkelsen, Lars Mork, Lena Vestbjerg, and Dorothe. They asked
about new and exciting product as well as new/upscale
accommodations. They sell mainly summer product.
SCAN14(2): Met with David Larsen at the 2014 USA Workshop in
Copenhagen. Was interested helicopter tours of YNP/GTNP and
family style accommodations in the region. States please follow
up. James please send any information that you know of for
helicopter tours in the National Parks (if any).
SCAN13/2: Dorothe set up a staff training for us with the 4 US
product managers at Nyhavn Denmark.
Alex Nedegaard Mikkelsen (alex.nedergaard.mikkelsen@nyhavn.
de
Camille Flindt (camilla.flindt@nyhavn.dk
Lars Mork (Lars.mork@nyhavn.dk )
PW12: Dorothe stopped by to pick up some materials and to say
hi. Follow up: send her info on whatever is new.
SCAN11: B2B Vagabond Travel Event
PW11: After a short time at Profil Reisen Dorthe is back at
Nyhavn. She is now manager of all US product (According to
Gary Schluter, Nyhavn is buying a lot of our product from him).
Dorthe is very supported of our region and was delighted when we
asked if we could meet with her and her staff on March 5th
(Monday between Swansons and ITB). She will make sure that
David ?? the US Product manager in charge of our region is also
there. Follow up: Barbara
Stockholm10
PW07: Karin is now a senior product manager. She is taking
over some of Dorothe's duties while she is on maternity leave..
Karin said that they have hired a new Marketing Manager, and
that it is a woman who has a background in broadcasting (?).
The new MM will be in charge of developing the long awaited
Nyhavn interactive website. She will let us know when they are
ready for our info for the website. Follow up: Send photo cds.
SCAN07: Met with Ms. Dorothe Laerke Hansen. Dorothe has
recently taken the position of Sales Director for Nyhavn. She was
formally with Profil Reiser. Nyhavn is one of the top 3 tour ops in
Denmark. They are a general Tour Op offering product from
around the world. She said that the US is second only to Thailand
for their annual sales. Dorothe has been to ND on a fam and is
familiar with WY. She said that she wants to work with us, but
can not add us to the catalog because they are downsizing it and
Nordic Mission 2015
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Tour Operator
Journalist
Profil Rejser
Relief Pressebureau
Ms. Henriette Maj Odby, Ms. Lene Vestbjerg
Rosenørns Alle 29 1. sal
DK 1970 Frederiksberg C
Postal Code
Denmark
Ms. Eva Baré
Frem 32,
2800 Kgs. Lyngby
Denmark
Phone
011 45 77335500
Phone
Fax
011 45 77335534
Fax
E-mail
Website
heod@profilrejser.dk
kbh@profilrejser.dk
Chbo@profil-rejser.dk
www.profil-rejser.dk
E-mail
Website
Company Profile
Postal Code
011 45 881801
/26 19 3069
eva@reliefpresse.dk
eva.bare@tiscali.dk
www.reliefpress.dk
Company Profile
SCAN15: Henriette attended the lunch we hosted and Discover
America Workshop
SCAN14: Mogens Gislinge attended Copenhagen event. Had an
in-office training for five sales staff, including Casper Rasmussen
who visited SD & WY in September of 2013. Played five minute
region video, followed by a state presentation. Profil Rejser Offers
fly/drive tours and two specific to our region. Opportunity to add
stop in Idaho between YNP and SLC in both their Grand Tour of
the West and Cowboys and Indians tours. Met with Henriette
following the training to discuss possible marketing coops. Is
interested in Roundup and great candidate from Denmark. Tarja,
please follow up with invitation for Profil Rejser. Interested in
producing a flyer specific to our region. Tarja/Mathias please
follow up on details and cost for proposal.
SCAN13/2: Henriette was at the Copenhagen event and we had a
good chat. She said that US numbers have exploded and that
although we are not Florida or New York, more and more of their
clients are requesting customized trips to our region. She took
the multi-state flash drive because she wanted more itinerary
samples and new photos. She also took some of the new RAG
and would like 25 more for their display racks. Follow up:
Barbara send RAG.
SCAN12: Lene stopped by to say hi and to pick up some more
materials. She said that the training the we did at their offices in
October were the best that they had had in a long time and that
the staff was very stimulated. She said that our region is selling
well and that we should come back for another training with
additional staff. We discussed the possibility of a fam and she said
we would have to clear it with Henrietta. Follow up: Barbara talk
to Henriette.
SCAN11: Henriette, Product Manager, is in charge of developing
new product for their various catalogs. She is fascinated by our
region and feels that it has great potential for their clients. She
help arrange and participated in staff training in Copenhagen.
Follow up: Barbara send itineraries.
Also met with Lene Vestbjerg, Travel Consultant. Participated in
staff training in Copenhagen.
SCAN2010: FERIE Met with Ms. Boisen. Charlotte is now the US
Product Manager. She will be our contact at PR. She took
photos and Media kits from everyone. She will be at Pow Wow
and stop by at least one of our booths.
SCAN11: B2B Vagabond Travel Event Met Henriette, Manager
SCAN15: Stopped Fred and James in the hotel lobby to let us
know she was leaving, but wanted us to know she is coming to
the region in 2015. She wants to be in contact before her trip.
Susie will follow up.
SCAN14: Ms. Eva Baré attended Copenhagen event.
SCAN11: Vagabond B2B: Met with Eva Baré, journalist. She is
interested in a fam trip. She has written about small towns in the
past. Relief Pressebureau is similar to API. Their features
reach 350,000 daily readers. (7 newspapers). Audience is age
50 plus traveler, cultural people, wealthy and traveling with their
families. Follow up: States add her to your electronic newsletters.
Barbara add her to fam list.
Nordic Mission 2015
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Travel Agency
Tour Operator
Risskov Travel Partner
Risskov Travel Partner
Ms. Trine Vennekilde, Mr. Rasmus Geisler Andersen, Per Storm,
Østergade 10 A
8900 Randers C
Postal Code
Denmark
Phone
011 45 7022 6600
Phone
Fax
E-mail
Website
Kim Soe Mikkelsen, Travel Consultant; Betina Bak, Travel
St.Kongensgade 62
1264 Copenhagen
Postal Code
Denmark
Fax
tve@risskov.com
pst@risskov.com
msl@risskov.com
www.risskov.com
E-mail
Website
Company Profile
ksm@risskov.com
bba@risskov.com
mje@risskov.com
Company Profile
SCAN15: Trine attended the lunch we hosted as well as the
Discover America Workshop in Copenhagen.
SCAN14(2): Met with Trine Vennekilde at the USA Workshop in
Copenhagen. We met with Trine and Michael Jensen in January
during the RMI sales mission. Trine came to us to propose a
media trip for a TV journalist/writer and her family to the region
starting in Denver to YNP, etc. etc. The journalist filmed in
Canada in 2013 and thought of us for 2014. Later when talking
with Trine and Michael, we discussed fly/drives in and to the area
with a possibility to feature our region in catalog. Trine has already
contact Mathias about the press visit. States/Mathias please keep
in touch on the fly/drive possibility and further information as
needed.
SCAN14: Six employees from Risskov Travel Partner attended
Aarhus Event.
SCAN11: B2B Vagabond Travel Event Trine Vennekilde and
Per Storm
SCAN11: Met Trine, Sales Manager, at Vagabond show. She
was an exhibitor. She wanted to chat about the problems they
were having on getting product in our region from ATI. They are
currently offering two tours that include our regions (Rocky Mt.
High: 17 days/ Northwest Trails: 16 days). Gave her the list of RMI
receptives. No follow up required.
SCAN2010: (FERIE) Met with Rasmus. He stopped by to ask us if
we knew anything about a ranch that Singer Kenny Rogers owned
in Montana that is now a B&B with a great golf course adjoining it.
(???) He stayed for quite awhile, took all of the states materials
and said that he thought that our region was definitely something
that they could sell. We gave him several multi-state itineraries
Follow up: each state send him a case of VG and 50 maps.
WTM08: Met with Rasmus. Gave him Barbara Stafford's email
address. He is interested in learning more about the region and
possibly meeting with an RMI delegation.
SCAN15: Michael attend the lunch we hosted as well as the
Discover America Workshop in Copenhagen.
PW14: Met with Michael Jensen. Discussed marketing coops
opportunities, including a newsletter promotion. Needs what's new
from all states. Mathias/State please follow up.
SCAN14: Three employees attended Copenhagen event.
Nordic Mission 2015
13
Journalist
Tour Operator
Stand By
Swanson's Travel Ltd.
Gitte Nielsen, Mr. Villi Karup Rasmussen, Christian Peschardt
Vester Voldgade 83, 3.
1552 København V
Postal Code
Denmark
Tommy Swanson, Mr. Boye Jonsson, Mrs. Ann-Christine
Vastra Storgatan 32
Box 164
283 23 Osby
Postal Code
Sweden
Phone
011 45 3326 8404
Phone
011-46 479 144 35
Fax
011 45 7025 9701
Fax
011-46 479 150 39
E-mail
Website
gitte@standby.dk
ras@standby.dk
www.standby.dk
E-mail
Website
Company Profile
tommy@swansons.se
ac.akesson@swansons.se
anders.persson@swansons.se
www.swansons.se
Company Profile
SCAN15: Villi Karup Rasmussen stopped by our booth at the
Discover America Workshop and was given Susie's card for
followup if needed.
SCAN14: Mr. Villi Karupt Rasmussen attended Copenhagen
Event. Produced this small article http://www.standby.dk/rockymountains-besogte-danmark/.
SCAN13/2: Ville was at the Copenhagen event. He said that
there was a feature on our region in Standby about a month ago.
He promised to send a copy to Barbara
PW13: Met with Villi Karup Rasmussen. Stopped by to see how
things went with Henrik's trip last fall. Also checked on our
schedule. He would like to be kept "in the know" about our
Scandinavian Mission in January. Mathias/Fred, please follow up.
SCAN12: Villi met with Barbara to discuss the US insert for 2012.
Told him probably not this year.
SCAN11: B2B Vagabond Travel Event Gitte Nielsen - Sales
Executive
PW11: Villi is aware that we are going to do the Vagabond show
in October. He questioned why we were supporting Vagabond
but were not doing anything with Standby. I pointed out that we
were doing a "show" with Vagabond NOT an ad. Told him that if
we had extra budget we would consider doing something in
Standby.
PW10: Villi dropped by the info for the USA Magazine insert
piece which will be featured in November. This publication has
gone downhill in the last few years and I told him my concerns.
Also, he has a lot of competition from the Swedish USA
Committee's USA supplements and the 4 country Scandinavian
Discover America piece. He assured me that this year would be
better. I could not commit.
WTM07: Met with Mr. Rasmussen. Would like the states to buy
into the magazine again next year. We had an itinerary in this
magazine and sent with Discover America. No call to action.
Doesn't tell you how to book this. SD's ad and ID's ad are both cut
off obscuring ID's contact information. Should do for free next
year. Barbara Stafford please follow up.
PW07/MMP: He asked to be included in all updates of new
product or services in the state. He took all updated information.
PW06: Wanted to know if there was anything that he could do for
us (will probably be contacting us in FY2007 for an ad). We told
him that we would like whatever support he could give us to put
together a RMI travel agent event in Copenhagen next March. He
SCAN15: Attended America Day and visited with Tommy and his
staff
PW14: Met with Tommy Swanson in the North Dakota booth.
Sells Lufthansa mostly and using Denver as the Gateway for our
region. Discussed revamping the two-page ad in the Swanson
catalog. Ad materials due November 1st. Asked about further
product promotions or features. Doesn't really do a lot of specific
product promotion, however could look at doing an online
promotion for Travel Day and possibly a newsletter mailing.
Mathias follow up on possibilities.
RU12: Anders Persson to attend
NL06/09: boye.jonsson@swansons.se as non-existent email
RU08: Boye Jonsson
PW07: Met with Tommy Swanson. Would like 100 English RAG.
Barbara sat in the meeting. Is interested in adding Idaho too. Most
passengers are coming through Denver - SAS, Lufthansa.
Average length of trip is 14 days. Would like Native American or
cowboy photo for cover of brochure. Is interested in Rodeos,
PowWow schedules. Add an extra attraction. Possibly river
rafting?
SCAN07: Met with Ann shortly prior to the 2007 Swanson event.
She said that they are getting more and more inquiries on the
region. She said that there is a problem with the booking staffs
knowledge of the region and that Tommy had instructed the staff
to spend time educating themselves as much as they can. I told
her that we have been trying to get Boye (Sales manager) over to
our region so that he can help build their enthusiasm. She said
that she will speak to Tommy and Boye about getting him over
there.
Tommy was very pleased that all four states came to Osby to
participate in his annual sales event. He said that he is pleased
with the numbers that the region is generating and that he expects
them to continue to grow. He complimented us on our
perseverance and guaranteed his continued support. He was
also pleased to hear about the media fams planned.
SCAN09/05: Anne Christine is the booking manager for
Swanson's. She and her staff do all the actual flight, rental car
and hotel bookings. She has been to the region and just loves it.
Follow up: Rita: send her some quality photos of the interior of
Yellowstone National Park's Old Faithful Lodge.
SCAN09/05: Arne is the head of operations and Tommy
Swanson's right hand man. He was really impressed that we had
Nordic Mission 2015
14
Tour Operator
Tour Operator
Team Benns
USA Rejser
Mr. Karsten Svanholm Lind, Mr. Hans Mørup Johansen, Mr. René
Noerregade 51
7500 Holstebro
Postal Code
Denmark
Mr. Christian Walker Wullumsen, Nicolai Hjorth, Camilla Gertsen
Fredericksberggade 10
1459 Copenhagen
Postal Code
Denmark
Phone
011-45 4691 0295
Phone
Fax
011-45-96100252
Fax
E-mail
Website
kali@team-benns.com
hmj@team-benns.com
rech@team-benns.com
www.team-benns.com
E-mail
Website
Company Profile
011 45 69669612
chw@usarejser.dk
www.usarejser.dk
Company Profile
SCAN15: Met with Hans and Karsten- formally with Kilroy Travel
at the Discover America Workshop, and they are interested in
working with our region on a joint marketing activity. Susie will
followup.
PW12: Met with Karsten Lind, Business Manager. Also met with
Barbara earlier. Mitch sat in. Held a big consumer event for the
RMI states and wants to continue building product and strengthen
the online / print catalog gap. Is putting together an e-catalog
called B-Inspired. It will cover the RMI region and will sit on
website for one year. Includes video, images, product (YNP
featured, North Dakota, Hells Canyon). Is using Icelandair and
Seattle/Denver as gateways There will be seven packages of
flexible content, including a Top 10 Must See & Do in RMI region.
We mentioned Idaho wine. Mostly self drives and RV caravans.
Promoting the product in Sept/Oct with a special on our region to
150,000 NL subscribers that has about a 10% open rate (15,000
people). Karsten said that funding would be nice ($5,000$10,000) and Team Benns will match. Will follow up with Barbara
and will send a link to the promotion.
PW12: Met with Karsten Lind. Team Benns is in the process of
opening an office in Oslo Norway. They have signed a contract
with the Norwegian RV Association (8000 members). They will
feature tours in each of the 5 yearly magazines. (They get free
advertising in return for discounts for members on their RV tours).
They are going to offer 5 different tours (1 in each edition)
1.Seattle-Denver
2.Denver-Canada
3.MSP-ND-SD-Denver
4.Seattle-Seattle
5.Seattle-San Franscico
They are looking at a 55 plus demographic. They are offering a
"bargain" tour in late August-early Sept because they can get a
good deal on RVs during that time period. They are going to do a
major newspaper campaign in May-June, Oct-Dec. Cost is $40k
and Icelandair, Hertz and Cruise America have already committed
a bunch of that cost. He will submit a proposal to Barbara about
participating (5 states at $5000/$1000 each). Also, he would like
to do an "event" in Oslo with the RV Group after MATKA. Follow
up: Barbara
SCAN11: Karsten is totally committed to our region. We have
several tours in their catalog, several more on their website and
they are interested in developing several more. He has
SCAN15: Camilla and Christian attended the lunch we hosted as
well as the Discover America Workshop. Camilla is excited to visit
our region this June/July on a trade fam. Left them an assortment
of state vacation guides and maps.
PW14: Met with Christian Willumsen. Discussed the one-page
fly/drive and promotional campaign involved, including a
Newsletter promotion, Facebook and at the the travel fair. Here
are the details: Several marketing activities, including:
Ferie For Alle – 21-23 Feb – Danish consumer travel show
USA Rejser had booth at Ferie For Alle where they distributed
Real America brochures. They had also arranged a presentation
held by a famous journalist Henrik Lange. His presentation was
about travelling in RMI area and was advertised both in USA
Rejser Facebook and Ferie For Alle’s website. The presentation
was a success and fully booked. Also a special package of 20
days thru all 5 states were produced and sold at the fair.
USA Rejser Newsletter
Delivered to 7,898 recipients and was opened by 21.16%. Total
number of click-thrus was 1,278 and The Real America got 538 of
them.
Printed Advertising in two newspapers:
Vejle Amts Folkeblad, Fredericia Dagblad and Horsens Folkeblad
on the 21st of March 2014.
Fyens Stifstidende and Fyns Amts Avis 22nd of March 2014
Total number of printed newspapers 110,000
Online campaign on www.eb.dk and www.eb.dk mobile – this is
an online newspaper
Number of exposures on www.eb.dk was 937,500
Number of exposures on www.eb.dk mobile was 600,000
Needs assistance with bus tours and recommendation on
accommodations, restaurants, etc. that work well with groups.
States, please follow up with group tour information/guides.
Mathias follow up with Christian on campaign.
SCAN14: Met with Nicolai, Christian and Camilla for an in-office
training. Is not selling a lot of our region, but is seeing demand
and clients wanting to get back to nature. Specializes on USA
travel. Is a family-owned operation since 1978. Nicolai is next in
line to own the company. Typically sells larger destinations such
as CA, FL and west/east coast larger cities. Partners with KLM,
AirFrance, Delta and Icelandair along with Hertz. Sells basic
packages, but most of their product is customized to fit client
needs. Does a lot of SEM marketing. Is trying to improve their RV
Nordic Mission 2015
15
Rocky Mountain International
2232 Dell Range Blvd, Ste. 112
Cheyenne, Wyoming, 82009, USA
Ph: (307) 637-4977 • Fax: (307) 634-8334
Email: SPratt@rmi-realamerica.com
Web: www.rockymtnintl.com, www.rmi-realamerica.com