Mercedes-Benz - New Media Publishing

www.mercedes-benz.co.za / www.mblife.co.za
Mercedes-Benz
Ratecard·2014
most r ea ders a r e in a
two - ca r household
62% male •
38% female •
39% black •
47% white •
• Circulation: 31 355 (Source: ABC Q4 2013)
• 82% LSM 9—10
• 83% home owners
• 72% Keep up with technology
• 53% have a diploma, degree or other qualification
• 88% Age 35-55
Mercedes Benz readers travel in ultimate luxury; they believe it is worth paying a higher price for a well-known brand.
They love the finest things in life and enjoy dressing well, networking and eating out at all the right places.
Source: AMPS DEC 2012 (Jan 2012 - Dec 2012)
OVERVIEW
M A G A Z I N E
Mercedes-Benz magazine is mailed to current Mercedes-Benz owners twice a year. Designed
to reward customers, the magazine keeps readers informed about the company’s innovation,
design, research and development and environmental initiatives. It stimulates and entertains
with lifestyle content including features on leisure, design, fashion and travel. We use awardwinning writers and feature prominent South Africans in our interviews. The magazine uses
bold typography and stunning photography to achieve a modern and sophisticated look.
To complement the marketing communication program, dealer newsletters support direct
dialogue between dealerships and their customers. With an ABC circulation of 26 352 copies
per issue, Mercedes-Benz magazine communicates the brand’s values to a base of influential
customers. The magazine is highly effective for Mercedes-Benz South Africa and also
provides access for select advertisers to this much-sought-after audience.
Glamour? Check.
Fuel efficiency? Check.
Nothing takes the edge off a hard day’s work quite like the new CLS 250 CDI.
The design epitomises serene calm, while the engine and driving technologies
marry decisively powerful performance and real fuel efficiency.
WORDS J EREM Y SA M SON
P HOTOG RA P HS G U L L IVER T HEIS
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M O T O R D R O M E
FROM LEFT: 1. Mercedes-Benz SLS AMG
Roadster lights up the Durban street circuit.
2. An expectant crowd at the Moses Mabhida
Stadium awaiting the Top Gear trio. 3. Sam
Bird’s F1 dashboard. 4. Mercedes Benz SLS AMG
lines up a McLaren MP4-12C. 5. The SLS awaits
its next prey.
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2
3
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BIRD FLIES AT TOP GEAR FESTIVAL
Sam Bird, GP2
Champion and
test driver for the
Mercedes F1 team
Some say that the highlight of this year’s Top Gear Festival,
which took place in and around the Moses Mabhida
Stadium in Durban in June, was the roaring
street circuit and not the hyped-up stadium
show itself. And they’d be right.
WORDS M INESH BHAGA LOO
P HOTOG RA P HS DA IM L ER
5
But the absolute highlight, especially if you’re
the Petronas was, the organisers would let the
more street-legal machinery take off first in a drag
Bird. Now, this was not just some makeshift
race, giving them more than just a head start. But
promotional car used in shopping malls to
Merc’s F1 toy would reel them in, in less than half
promote the team – this was the real deal, one of
a lap, crossing the finish line with nothing else in
the actual championship cars, dubbed internally
sight – not even agile superbikes. Every time the
by Mercedes as the MGP W02 and used in last
Arrow drove past, the crowd simply roared and
year’s Formula One season.
time stood still for a few seconds.
Couple all this with a street circuit, which
The sound of the SLS AMG coupé pace car
unlike a racetrack allows for spectators to get
was also quite special: the 6.2-litre V8 under that
quite close to the action, and you have a winning
phallic bonnet has quite a distinctive war cry of its
combination. Especially in a country that last saw
own. And how theatrical it all looks with an SLS
a real F1 race in 1993. And I bet you didn’t know
leading other supercars into battle…
this, but the first car to carry the name Mercedes
was in fact a racing car.
P
Advertising deadlines
Issue 2
Oct’14
Booking deadline
25 Aug ‘14
Material deadline
01 Sept ‘14
exuding that premium feel so characteristic of the
compares to that of an F1 car, and listening to
brand. To celebrate 45 years of Affalterbach (the
Merc’s Silver Arrow shriek through that seriously
home of AMG) glory, some proper AMG monsters
tight circuit, with the sound of 18 000 rpm
in the form of the SLK 55, CLS 63, CL 63, and
reverberating off tunnels and buildings was spine-
C 63 sedan were on show. The crowd-stopper,
erhaps I’ve outgrown the theatrics of
chilling. Not to mention that Bird happens to be
though, was the C 63 Black Series, with its
Top Gear presenters Jeremy Clarkson,
the test driver for the Mercedes F1 team, so that
serious dark side.
James May and Richard Hammond in
car was pretty much his office. And he made
Guests and members of the media were
rehearsed guise, but it was difficult not to get
this known to lesser-powered metal, pushing
treated to a lavish Mercedes-Benz VIP area where
excited by some of the impressive metal charging
that 2.4-litre 8-cylinder power plant to the end
champagne flowed and high-end cuisine was on
through the tight and twisty 2.4 km street circuit.
of more than just its lower gears. The concrete
offer. Good business and good brand building
From my seat outside the stadium at the
barriers on that circuit were narrow (ask Schmitz
were the order of the day, especially for those
starting point, there was a good view to be had
and Needell about their ‘moments’) and F1 cars
customers who have never seen the AMG range
of various machinery (Mercedes-Benz SLS,
are wide, commanding more than the better part
McLaren MP4-12C and Lamborghini Aventador,
of a standard lane.
among many others) in the hands of celebrities
Full Page
R 23 270
Inside Front Cover DPS R 57 620
Inside Back Cover
R 24 450
DPS
R 41 620
Outside Back Cover R 28 890
Inserts R 375/1000 (single sheet)
R 428/1000 (2 — 4 pages)
The Mercedes-Benz stand in the outdoor
exhibition area was one of the best at the show,
Any F1 fan will tell you no sound on the planet
Advertising rates
himself was on his tail. To prove just how quick
an F1 fan, was the Mercedes AMG Petronas
Formula One car piloted by GP2 Champion Sam
shoulder to shoulder.
I reckon, considering that Top Gear is a British
But Bird gave the crowd their money’s worth,
show, this German manufacturer stole a fair
like The Stig, Nürburgring queen Sabine Schmitz,
snaking the Silver Arrow past grandstands and
share of the limelight. Perhaps it’s time for
Tiff Needell and the Top Gear trio.
through intersections as though Nico Rosberg
a German Stig.
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M O B I L E
Vintage Africa
There are few better vantage points
of the expansive Etosha Pan than
from behind the wheel of a 1961
Mercedes-Benz 190C ‘Fintail’.
2 500km down in four days,
5 500km to go in the next 16 days...
One vehicle, four friends, six checkpoints, eight countries, 17 days,
8 000 km and a whole lot of Africa time… Team Longo Sholos share
their unforgettable experience of the 2012 Put Foot Rally.
W O R D S M A R C C LO E T E
• Special and requested positions -10% premium.
• Above rates include agency commission, but exclude VAT.
• Advertorial rates include a production fee of 16.5% but exclude agency commission and VAT.
• Cancellations after the booking deadline are subject to a 100% cancellation fee.
• We reserve the right to review insert rates with two months’ written notice.
• All inserts to be approved by Mercedes-Benz SA.
• Weight of inserts to be specified upon application.
P H OTO G R A P H S M A R C C LO E T E A N D H AY L E Y C O C KS
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M O M E N T S
Patricia de Lille, Dr Precious Moloi-Motsepe, Sonya Booth
Dr Precious Moloi-Motsepe, Jane Raphaely, Pnina Venster
Technical specifications
Bryan Ramkilawan, Selvin Govender, Barbara
Lenhard, Florian Gast
Brian Habana, Gavin Rajah
Trim (mm)
Type (mm)
Bleed (mm)
Full Page
280 x 215
260 x 195 290 x 225
DPS
* All DPS adverts must be supplied as two single pages
Malcome Klûk, Christiaan Gabriel du Toit,
Mark Lottering
MERCEDES-BENZ
FASHION WEEK
CAPE TOWN
With blue-chip corporate sponsorship behind it,
our fashion industry is blossoming beautifully.
WORDS NATA NYA M U L HOL L A ND
P HOTOG RA P HS A FI.C OM
Bryan Ramkilawan, Dr Martin Zimmerman
H
igh heels, bare feet, scarlet lips and
minuscule latex mini skirts and see-through lacy
Cape Town and Mercedes-Benz Fashion Week
Benz celebrates 60 years of a very special icon,
white mascara… There was full-tilt
evening gowns.
Africa, the brand joins the fashion capitals of
the SL Roadster, it was only fitting to present the
the world, such as Berlin, New York, Paris, Milan,
latest SL 63 AMG roadster to the show-goers.’
glamour and a festive buzz when
As one gorgeous model after the next glided
fashionistas gathered at Cape Town’s City Hall
down the catwalk with cool mesmerising stares,
Moscow and London.
Mercedes-Benz is now actively involved in
and at the International Convention Centre this
guests were spoilt with show after show of
Members of the fashion media, photographers,
fashion events in 30 countries on all five continents.
winter to applaud the creativity and productivity
stunning designs, presented in inspired ways.
fashion buyers, artists and fashionistas lapped
For fashion to flourish, designers need events
of our local designers.
The fashion extravaganza showcased top
Each of the 28 shows was orchestrated ito
up the enormous creative energy that was
such as these to showcase their work to buyers,
capture the particular designer’s individuality,
palpable throughout the four-day event. ‘We
to stimulate creativity and exchange ideas and to
names including David Tlale, Lalesso, Tart, Adriaan
flavour, style and sensibility. In the darkness,
strive to create space for the values which design
inspire the wider community with their craft.
Kuiters, Spero Villioti, Thula Sindi and Stefania
cellphones were alight as fashion bloggers and
and fashion stand for: innovation, creativity and
Continuously strengthening its commitment to
Morland. Crowds were kept in awe by the riot of
editors tweeted breaking news of the latest and
passion,’ said Dr Martin Zimmermann, President
the fashion industry, Mercedes-Benz looks
vibrant colour (brilliant orange is the new black).
most exciting creations.
and CEO, Mercedes-Benz South Africa. ‘The
forward to Mercedes-Benz Fashion Week Africa
Impressively choreographed catwalk shows offered
As title sponsor of Mercedes-Benz Fashion
theme for Mercedes-Benz Fashion Week Cape
in October, as well as related events over the next
it all, from maxi dresses in exciting prints to
Week Joburg, Mercedes-Benz Fashion Week
Town was “Icons in the Making” and as Mercedes-
three years.
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Material
Digital adverts to be created on Mac, supplied in PDF/1x-1a format in high-res (300dpi) and sent via ADSEND or ADSTREAM.
An actual-size digital proof of the same PDF/x-1a file must be supplied for colour purposes.
Note: A fee will be charged to send ads via ADSEND or ADSTREAM.
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Zak Swartz
Tel: 021 417 5151 or 076 189 7855
zak.swartz@newmediapub.co.za
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Michelle Koetenberg
Tel: 021 417 5184 or 083 475 8059
michelle.koetenberg@newmediapub.co.za
Adsend
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Anel du Plooy
Tel: 021 417 5166 or 082 786 9517
anel.duplooy@newmediapub.co.za
Adstream JHB
Danny Hobden
Tel: 011 799 7846
ads.za@adstream.com
Account Director
Lucinda Fletcher
Tel: 011 263 4810 or 083 659 2121
lucinda.fletcher@newmediapub.co.za
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