WeSC x RZA - Ibeyostudio

WeSC x RZA
It’s extraordinary how a person can create
– how that person’s mind, talent and
ideas translate into melodies, lyrics, beats
and soul that enable people to feel and
experience life and life’s events differently.
A person, one person, whose ideas, heart
and thoughts resonates to millions of
individuals, independent of age, race, religion
or background and in more forms than one –
may it be music, film, the written word. It is
extraordinary talent – and it makes what we
call a legend. Beginning in Fall 2011 WeSC proudly
introduces a collaboration with a man that
embodies all of this: RZA
RZA encompasses every single element of an
icon. Creative. Intelligent. Dynamic. Talented.
His impact and influence in music, culture, arts
and film is immense and cannot be overstated.
Even after crafting multiple masterpieces over
two decades in various mediums, he doesn’t
stop striving and creating. Making ideas and
creativity come to life. WeSC is incredibly
proud to be working with a living legend like
RZA and making great things happen. It’s a
Superlative Conspiracy.
WeSC & RZA brings you: CHAMBERS BY RZA.
A LOGOS:
RZA
RZA has never settled for being great in simply
one area. The founder of the Wu-Tang Clan is
recognized worldwide as a multi-faceted talent
for his skills as a producer, director, writer,
rapper, and actor; simply put, the man is an
international icon.
As a producer, RZA is responsible for
many momentous records such as Wu-Tang
Clan’s debut Enter The Wu-Tang 36 Chambers,
which is considered by many to be one of
the most influential albums of the past three
decades. Since that time he has crafted
countless classics for artists ranging from
Bjork to Kanye West.
A writer as well, in his 2005 New York Times
bestseller, The Wu-Tang Manual, RZA provided
the barest glimpse of how that mythology
worked. His second New York Times bestseller,
The Tao of Wu, was released in the fall of 2009
to great critical acclaim. In film, RZA has amassed a number of credits
from action to comedy in such films as Ridley
Scott’s American Gangster
and Judd Apatow’s Funny People. He is
currently in post-production for The Man
with the Iron Fist, a film he directed, starred
in opposite Russell Crowe, and co-wrote
with Eli Roth and will be presented by
Quentin Tarantino.
The future of RZA is to be as interesting as
his past - the creativity leads the ways of RZA
giving the world what it wants. Excellence.
THE WeSC STORY
AND BRAND
WeSC is a streetfashion brand for
Intellectual Slackers.
WeAretheSuperlativeConspiracy symbolizes
what we as a company represent: a group
and family of good, creative minds working
towards the same goals and ideals. The
Superlative Conspiracy is the idea and
philosophy behind our brand. We aim to
address like-minded people, who are awake
and aware, regardless of race, religion or
financial background. People within the
Superlative Conspiracy share the values and
lifestyle of the WeSC founders who all have a
background in skateboarding, snowboarding
and street culture – which are the heritage
and inspiration for the creation and making of
WeSC.
Late in 1999 the founders of WeSC joined
forces to deliver a broader selection of streetfashion for men and women. Together they
took the initiative to form the Superlative
Conspiracy and bring you ‘life after skate’ - a
more developed style targeting people both
within and outside the skateboard community.
including people from the worlds of music,
arts, snowboarding, acting, photography and more.
The people flying the flag of the Conspiracy
are the people enjoying, wearing and
representing the brand, and importantly
also the WeActivists. Those great creatives,
skateboarders, snowboarders, actors,
musicians, chefs, models, artists and more
who are all a part of the WeSC Family. Their
representation of WeSC adds new and other
dimensions; the things they do in their field
of work and interest in the different genres
of culture, sports, music and creativity. It
all comes together and contributes to make
WeSC the brand for intellectual slackers,
creatives and supporters of streetfashion.
The WeActivists – always a friend and never
chosen at random - activate WeSC and WeSC
activate them.
WeSC is not only about great products - it’s
about good people coming together and doing
great things. WeSC is the brand you involve
in, feel for and want to be a part of. It’s not
only a streetfashion brand and should not be
categorized into a single category only: it’s
a whole lot more, and always will be. The
people, the collections, the friendship and
family and the creativity that takes it forward.
It’s the Superlative Conspiracy!
WeSC - For intellectual slackers worldwide.
WeSC CONTACT
INFORMATION
PR
pr@wesc.com
SALES & DISTRIBUTION INFORMATION
rza.sales@wesc.com
FOR MORE INFORMATION, PLEASE VISIT:
wesc.com/chambers
wesc.com/press
facebook.com/superlativeconspiracy