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ISSUE-5
August,2015
Chrysalis
The evolving of Department of Mass Communication
Department of Mass Communication heartily welcomes our
new batch of students
Dean’s Message
A journalist or a doctor or an architect,
good communication skill or its reverse
would make or break his or her dream
career.
Therefore, your joining our UG or PG programme in Sharda University is a turning
point of your life. Once completed it will
open up a sea of opportunities for the rest
of your life.
cessfully met and enjoyed collectively,
with friends and well wishers through thick
and thin.
It is very easy to do so in this age of highly
developed communication technology and
even easier to do so if you are trained in
techniques of mass communication.
In Sharda University, we welcome you to
learn with joy be ready to achieve your
But remember, career challenges are suc- dream.
Dr. Shovan K Saha
Dean, SAP & SADMS
HoD’s Message
Prof. Harsh Ranjan,
HoD– Deptt of Mass Comm
Page– 1
INSIDE THIS ISSUE
The Shardansnewspaper……….
2
Suno Sharda-a new
benchmark…….
3
Student ‘s activities
4
A warm welcome to all students of
Journalism and Mass Communication
at BA and MA level. You are here for a
cause and we are here to help and
support you realize your cause. We the
teachers and the students both are sailing in the same direction helping each
other.
When you have chosen journalism as a career, I am sure there
must be some compelling factors behind your decision. These factors may
vary from student to student but what is
constant is the passion within you to
realise your dream career as a media
professional. It is only the passion
which will take you to the top of the
world and let us try keep this passion
energetically alive till we live.
There exists a huge potential in
the field of media at different levels.
With the advent of new technology everyday the media industry will need
young resource which are industry
ready and industry friendly. Industry
friendly, because one would need to
adapt changing requirements of the
media industry too often. What you
learn today will become obsolete tomorrow, so the knowledge is important
but more important is to be industry
friendly.
When we say “We are different”, we mean it in full spirit. We are
one of the firsts to offer application
based teaching system in our media
school.
Continue ……...
……..Continue
Doing case studies, innovating sparkling ideas are some of the few things that you do here. Our project
based and industry oriented learning environment will make you industry-friendly perfect media professional.
I believe there is a journalist in each human being. What does a journalist do? He passes some information to the others. When a school going child tells her parent about some events or incidents in the
school, she is playing the role of a journalist by default. So we have to ignite the journalist inside us and let
the opportunities queue up and wait for you.
“The Shardans” - newspaper...by journalists of tomorrow”
It was in February 2012 that we in the Department of Mass
Communication conceived a fortnightly newspaper which
would give our students a platform where they can identify
news stories, write reports and features, edit copy, give
headlines, make layout and design pages.
Our idea was to give them the feel of a professional
even when they were at the learning stage. Three years
down the lane we can humbly say that to a great extent we
have succeeded in our endeavour. The Shardans has developed a team which can be an asset for any news organisation.
Everything that appears in The Shardans is original
and done by students. The newspaper offers the students of
Mass Communication a platform to develop their journalistic
ability. We do accept contributions from students beyond the
Mass Communication Department, but the Editorial Team
working under the Faculty Supervisors, reserves the right to
edit it according to the editorial policy of the newspaper.
Anything and everything related to Sharda University is the
subject matter of The Shardans. Besides, we also publish
book reviews and film reviews as also some regular columns
and topics of discussions given to readers.
From the very start, The Shardans has been
trying to capture major developments on the
campus. In the process it has emerged as
some sort of a face of the university.
The Shardans was launched as an
English newspaper as the medium of instruction in Sharda University is English. But we
realized that employment opportunity in Hindi is
huge. So why not give our students one more
platform to express themselves. It gives us immense pleasure to say that the Hindi edition of
The Shardans has been well received by everyone on the campus.
Page– 2
New ideas and new people are always welcome. It offers fresh blood to any endeavour and guarantees continuity. Those joining Sharda University this year are welcome to contribute to The Shardans in whatever way
they can. The team members of the newspaper may be contacted in the Department of Mass Communication.
“Suno Sharda – 90.8 FM set to go on air…...
Page– 3
A Community Radio Station named 'Suno Sharda'
will soon begin broadcast in Greater Noida. Residents
of the bustling city and nearby areas would be able to
tune in to the upcoming station at 90.8 MHz.
'Suno Sharda', the new offering from Sharda
University, is sure to create waves in the city with its
unique blend of content. Its target audience would
comprise students and residents of Greater Noida as
well as villagers surrounding the city. Not only that,
residents and students alike would get the chance to
go on air with their own voice being the guest RJ.
A workshop was conducted recently with the
aim of training students and faculty about the recording and editing aspects of radio. Ram Kumar of the
Department of Mass Communication explained the
technicalities involved while using an audio recorder.
The dos and don'ts of audio recording were also discussed. Students had a useful hands-on session
which helped them learn, how a clear and distortionfree recording is done.
After the recording session, students were
taught the basics of audio editing, how editing can
make a difference to an audio and take it to an altogether different level.
Much of the difference in audio quality is determined
at the recording stage only. Workshop's primary objective was to train people so that when the recordings reach the editing table they are at least smooth
and distortion free.
Harsh Ranjan, HoD, Mass Comm Deptt.; Radio Jockey Asad Alvi; and in charge of the radio station, Shaheen Nazar; interacted with students and
faculty. They cleared any doubts and questions the
students had and helped them learn the tricks of radio
production.
Students found the session useful and emerged much
more confident about the audio recordings they will do
hereafter.
"Radio is a unique medium which so beautifully transcends borders, where illiteracy hardly holds
you from receiving its benefits", said Harsh Ranjan.
"Community radio will help the residents and students
alike. It has the capacity to become the tool of
change", added Chancellor P.K. Gupta.
'Suno Sharda' is the new initiative from Sharda University which vows to reach to the masses of
Greater Noida with informative, educational and entertaining programmes through this community radio.
Students’ Activities
Patron:Dr. Shovan K Saha,
Dean, SADMS ,
Sharda University
HoD:Mr. Harsh Ranjan
Produced by the
Faculty:-
Department of
Ms. Sonali Srivastava
Ms. Mukta Martolia
Ms. CP Rashmi
Mass Communication
E-mail :sonali.rrivastava@sharda.ac.in
Sharda University