Saginaw Medical Federal Credit Union started “Cookin up Great

 Saginaw Medical Federal Credit Union Complete Campaign June 2009 – August 2009 Saginaw Medical Federal Credit Union started “Cookin’ up Great Loan Deals” in June 2009 and put away the grill after Labor Day. Our main objective with our loan promotion was to increase our loans outstanding. We did this by incenting our staff and offering our members great rates, easy terms and loan payment protection. Target: New & Used Secured Loans Objective: 1.5 Million in Secured Loans each month June, July & August 2009. Advertising/Signage: We advertised in our monthly newsletters, website, in‐branch signage, outside LED sign, SEG Newsletters and staff cross‐selling. Staff Incentive: Non‐loan staff is eligible to receive a cash incentive for each loan application received by the loan department. Loan Staff is eligible for a cash incentive as a group for CL & CD insurance and individually for GAP. They are also incented on a tiered level for the amount of secured loans financed each month. Details: “Cookin’ up Great Loan Deals” promotion started June 1 through July 31, 2009. Because we had such a successful June & July we decided to extend it through Labor Day. Members were very excited about financing their loans with us because not only could they receive a rate as low as 4.40%APR but they also could Instantly WIN!! Members who financed a secured Member ‘flipping a burger’ and winning $50 loan for $5,000 or more were eligible to “flip a burger” to cash!!
instantly win $25 or $50 Cash (see photo). To generate excitement, visibility, and member/teller conversation we set up a grill in the lobby so that each time a member was eligible to “flip a burger” it could be seen by everyone. We feel incentives to our staff and members are very important to the success of a promotion. Our front line staff and member services are in direct contact with our members on a daily basis. Non‐loan staff received $20 per approved application and $10 per denied application that was received by the loan department. We pay an incentive for both approved and denied applications because the main objective for our frontline and member services is to cross‐sell our loan products. We don’t want them to have to worry about whether someone will get approved or not. The loan staff received a cash incentive based on the amount of secured loans financed each month for a total of $2,004 for the promotional period. And you’ll see from the results that it pays to incent!! Results: We exceeded our goal each month and increased secured loan balances by $1.67 Million!! At the end of the promotion period, our secured loans were up $6 Million or 17.85% from the prior year figures. We are very pleased with this significant loan growth since our credit union peer group average loan growth was only 3.49% according to NCUA Call Reports. As stated before we believe our loan promotion success is directly related to the incentives we give to our staff. Non‐loan staff turned in 92 applications to our loan department – which ended up being approximately 10% of the total number of loans financed. Once the application was received by our loan department they were responsible for getting it out the door and offering payment protection options. As you can see from the chart below our loan department did a great job. They averaged 85 Credit Disability policies, 98 Credit Life policies and they sold a total of 182 GAP policies! Not only was this promotion great for our credit union but it was great for our members too!! June July August Secured Loans: $1.53 Million Secured Loans: $1.63 Million Secured Loans: $1.53 Million 102% of Goal 109% of Goal 102% of Goal Total Loans: $2.33 Million Total Loans: $2.08 Million Total Loans: $1.93 Million Total # of Loans: 203 Total # of Loans: 186 Total # of Loans: 171 # CD Protected: 86 # CD Protected: 94 # CD Protected: 75 # CL Protected: 103 # CL Protected: 109 # CL Protected: 81 # GAP Policies: 57 # GAP Policies: 74 # GAP Policies: 51 Expenses $ 123 Signage & Grill $ 1,560 Non‐Loan Staff Incentives (92 Applications) $ 2,004 Loan Staff Incentives (secured loan tier) $ 7,350 Member Instant Win Prizes $11,037 Total Expenses* *During promotional period the 182 GAP policies earned our CU over $27,000 in non‐interest income. ENTRY FORM
Please complete and return two copies of this form with your payment and electronic entry. (Entries may also be
e-mailed to MichiganMarketingAwards@mcul.org.) This form is available online at www.mcul.org keyword:
MarketingAward. If you enter a piece in more than one category, make sure you complete the requirements and
entry form for each category. Judges will not cross-reference pieces from one entry to another.
General Information
Category:
❏ 1. Business/SEG Developement
XX
❏ 2. Complete Campaign
❏ 3. Direct Mail
❏ 4. Web Site Marketing
❏ 5. Membership Packets, Brochures, or Booklets
❏
❏
❏
❏
❏
6. Miscellaneous
7. Newsletters
8. Outdoor
9. Point of Sale
10. Print Ad
❏ 11. Radio
❏ 12. Segmented Marketing
❏ 13. Television Ad
Cookin' up Great Loan Deals
Title of Entry: ____________________________________________________________________________________________
Credit Union Asset Category:
❏ Less than $40 million
❏ $40 million-$75 million
xx
❏ $75 million-$150 million
❏ $150 million and above
Credit Union to be Named on the Award (Please print exact way to appear on plaque, including upper and lower case):
Saginaw Medical Federal Credit Union
____________________________________________________________________________________________________________
PO Box 6160
Mailing Address:__________________________________________________________________________________________
48608
MI
Saginaw
City: ____________________________________________
State: ______________________
Zip:______________________
Barb Williams
Name of Person Submitting Entry: __________________________________________________________________________
3253
989-790-6910
989-791-7070
Telephone: __________________________________
Ext. _________
Fax: ________________________________________
bwilliams@smfcu.com
E-mail: ____________________________________________________________________________________________________
Agency (if applicable): ____________________________________________________________________________________
Increase secured loans financed by $1.50 Million each month
Objective: ______________________________________________________________________________________________
Any new or used secured loans that are not currently financed at SMFCU
Target Audience (Who are your members?): ________________________________________________________________
Other financial institutions
Market/Competitive Factors: ______________________________________________________________________________
$11,037
Total Costs: ______________________________________________________________________________________________
n/a
Production Costs (writing, design, printing, recording, etc.): __________________________________________________
n/a
Placement Costs (media or mailing costs): __________________________________________________________________
Results (if required)
❏ For This Piece/Entry Only __________________________ X
❏ For Complete Campaign__________________________
$1.50 Million in secured loans Base Figure ($ or #): ______________________________
Marketing Goal ($ or #): ________________________________
financed
102% for June 2009
% of Marketing Goal: _______________________________
PAYMENT FORM
109% for July 2009
102% for August 2009
Please submit your payment, two copies of each entry form, and electronic entry to the address below. (Electronic entry
may also be sent to MichiganMarketingAwards@mcul.org.)
Entry Fee: $75.00
Payments and Fees
1
75.00
Number of entries ___________@
$75.00 each= $ ________________
Payment must accompany the entry forms with check/share draft payable to the Michigan Credit Union League.
Mail to: Michigan Credit Union League
Attention: Karen Biestek
38695 W. Seven Mile Road, Suite 200
Livonia, MI 48152
Questions or Problems - Call Karen Biestek at 800-262-6285 x536 or e-mail at MichiganMarketingAwards@mcul.org.
ART
TALK
August 2009
For Members of Saginaw Medical Federal Credit Union
www.smfcu.com
Stop paying high interest rates!
Rely on Saginaw Medical, where you know your financial
future is safe and strong. Move your other credit card
balances to your low interest SMFCU Visa credit card today.
By consolidating your debt, you can enjoy a better rate and one
easy monthly payment while you pay down your balance. Plus
you don’t have to worry about gimmicks or high fees.
NO Balance Transfer Fees
With sensible balance transfer options that protect your financial
future, it’s time to stop paying for the past, start enjoying today
and saving for tomorrow.
State St Office
4550 State St
Saginaw, MI 48603
Michigan Office
1430 N Michigan Ave
Saginaw, MI 48602
Mailing Address
PO Box 6160
Saginaw, MI 48608
Contact Us
(989) 791-7070
(800) 733-5280
www.smfcu.com
Office Hours
Mon, Tues.......8:30-5:00
Wed................9:00-5:00
Thurs..............7:00-5:00
Fri..................7:00-6:00
We’re Still
Cookin’ up
Great Loan
Deals!!
see details on back
5.9%APR for 6 months
Examine interest rates you are paying on each of your credit
cards. Now transfer the balances from those higher-interest
cards to your SMFCU Visa and pay only 5.9%APR for 6 months
on the balances transferred. Start saving today - just complete
and return the Balance Transfer form on the back.
Offer good now through October 31, 2009
5%APY Rewards Checking!
7.00%APY Youth Certificate
Youth ages 21 and under
7-month CD paying 7%APY
one CD per youth member
maximum deposit $700, minimum deposit $500
90 days interest penalty for early withdrawal
see details on back >>>>>
SMFCU receives 5-star Rating from Bauer Financial - fifth in a row!
Saginaw Medical has been named one of the strongest financial institutions
in the country for the fifth time by Bauer Financial. To receive BauerFinancial’s
5-star Superior rating, SMFCU has exhibited excellence in such areas as capital
adequacy, asset quality and stability. In addition to the capital ratio, other criteria
are used to determine the rating. Some of these include but are not limited to:
profitability/loss trend, evaluating the level of delinquent loans, charge offs and
repossessed assets, the market versus book value of the investment portfolio,
regulatory supervisory agreements, the community reinvestment rating (CRA),
historical data and liquidity.
BauerFinancial, Inc. has been analyzing and reporting on the financial condition of the
nation’s banking industry since 1983. Upon completion of the analysis, a star-rating is
assigned based on a scale of zero to five stars with five stars being the strongest.
5%APY Rewards Checking! Our Free Checking just got better with Rewards! Rewards Checking offers
5.00%APY (Annual Percentage Yield) and no minimum balance or monthly fees. To qualify for a Rewards Checking you need
an open SMFCU Checking Account plus the following:
At least 12 debit card signature-based transactions per month (excluding ATM transactions). Transactions MUST clear before month end.
Enrolled in PCSmart (online banking) with E-statements for the entire month. Once enrolled, you MUST login and accept PCSmart
disclosure before 15th of the month.
Direct Deposit. You MUST have at least one payroll direct deposit per month.
When you meet monthly qualifications you will automatically be rewarded!!
Rewards Checking seem too good to be true?? See the Rewards for yourself:
• 5.00%APY on balance up to $25,000. .50%APY on balances above $25,000. If you do not meet the qualifications during a given monthly cycle, you
will earn the standard yield of .50%APY on balances over $10,000; however you will not receive ATM surcharge refunds for that cycle.
• No Minimum balance or monthly fees. No minimum balance required. However, you must deposit a minimum of $50 to open checking account.
• Refunds on ATM surcharges. Receive ATM surcharge refunds up to $25 per month for qualifying accounts. ATM receipts must be provided for
reimbursement of surcharges. Does not include SMFCU’s excess ATM withdrawal fees.
• FREE online banking and online bill pay. PCSmart & SmartPay
• FREE e-statements. Receive your monthly statement electronically.
Return request form by fax 989-790-6910, by mail to address above or drop it off at either credit union location
ART
TALK
July 2009
State St Office
4550 State St
Saginaw, MI 48603
Michigan Office
1430 N Michigan Ave
Saginaw, MI 48602
For Members of Saginaw Medical Federal Credit Union
www.smfcu.com
Mailing Address
PO Box 6160
Saginaw, MI 48608
Contact Us
(989) 791-7070
(800) 733-5280
www.smfcu.com
Office Hours
Mon, Tues.......8:30-5:00
Wed................9:00-5:00
Thurs..............7:00-5:00
Fri..................7:00-6:00
Cookin’ up Great Loan Deals
Rates as low as 4.40%APR
When you finance a new loan or refinance a loan from
another institution we’ll cook up a great rate and you’ll flip
the burger to Instantly* WIN $25 or $50 Cash!! Apply at
either credit union location, online at www.smfcu.com or by
phone. If you have any questions please contact our loan
department at 791-7070 ext. 3501.
Eligible Loans
New or Used Vehicle • Motorcycle • Boat • RV/Camper
5th Wheel • Jet Ski/Watercraft & MORE!!!
*To qualify to flip a burger the loan must be a secured loan for $5000 or more and not a current
credit union loan.
APY
5.00%
Rewards Checking
details on back > > >
BEWARE of E-mail Fraud
E-mail scams and spams continue to happen on a regular basis. An e-mail scam will usually warn you of a serious problem that
requires your immediate attention. It may use phrases, such as “immediate attention required” or “Please contact us immediately
about your account.” The most recent e-mail scam is warning that there may be fraud on your credit card*.
Saginaw Medical would never contact you by e-mail if there was a serious problem
involving your credit union account, your Visa card or your ATM/Debit Card!!
How to Protect Yourself:
• Never provide your personal information in response to an unsolicited request, whether it is over the phone or over the Internet.
• If you believe the contact may be legitimate, contact the financial institution yourself.
• Never provide your password over the phone or in response to an unsolicited Internet request.
• Review account statements regularly to ensure all charges are correct.
• Never click on a link or attachment in a message from an unverified source.
• Use out-of-band communication, such as a phone call, to verify the source of any message that demands action on your part. Look
up the phone number, and do not rely on any phone numbers in the message itself.
• Keep anti-virus and anti-spyware signatures up to date. Also keep Microsoft Windows Updates current.
*Please be assured that Saginaw Medical Federal Credit Union actively monitors activity on your Visa & Debit card accounts to protect you from fraud. As always, we strongly
encourage you to review your monthly statements carefully. Please call the credit union immediately if you see any suspicious activity.
5.00%APY Rewards Checking
Our Free Checking just got better with Rewards! Rewards Checking offers 5.00%APY (Annual
Percentage Yield) and no minimum balance or monthly fees. To qualify for a Rewards Checking
you need an open SMFCU Checking Account plus the following:
•At least 12 debit card signature-based transactions per month (excluding ATM transactions)
•Enrolled in PCSmart (online banking) with E-statements for the entire month
•Direct Deposit
Rewards Checking seem too good to be true?? See the Rewards for yourself:
⌧ 5.00%APY on balance up to $25,000. .50%APY on balances above $25,000. If you do not meet
the qualifications during a given monthly cycle, you will earn the standard yield of .50%APY on balances
over $10,000; however you will not receive ATM surcharge refunds for that cycle.
⌧ No Minimum balance or monthly fees. No minimum balance required. However, you must deposit
a minimum of $50 to open checking account.
⌧ Refunds on ATM surcharges. Receive ATM surcharge refunds up to $25 per month for qualifying
accounts. ATM receipts must be provided for reimbursement of surcharges. Does not include SMFCU’s
excess ATM withdrawal fees.
⌧ FREE online banking and online bill pay
⌧ FREE e-statements. Receive your monthly statement electronically.
***ANNUAL NOTICE OF PRIVACY PRACTICES***
Saginaw Medical Federal Credit Union wants you to know the information we
collect about you, and how this information might be used.
Information We Collect We collect nonpublic information about you from
some or all of the following sources:
• Information we receive from you on applications or other forms, such as your
name, address, social security number, assets and income;
• Information about your transactions with us, our affiliates, or others, such as
your account balance, payment history, parties to transactions and credit card
usage; and,
• Information we receive from a consumer-reporting agency, such as your
creditworthiness and credit history.
Information We Disclose We may disclose all of the nonpublic information
about you we collect as described above. Saginaw Medical does not currently
disclose any nonpublic personal information to nonaffiliated third parties.
Who May Receive This Information We may disclose some or all of the
information we collect as described above to the following types of third parties:
• Financial services providers such as mortgage bankers, securities brokers/
dealers, and insurance agents.
• Non-financial companies such as retailers, direct marketers, and publishers.
• Others, such as non-profit organizations.
• Companies that perform marketing services on our behalf and/or to other
financial institutions with which we have joint marketing agreements.
We may also disclose nonpublic personal information about you to non-affiliated
third parties as permitted by law.
Our Security Measures We restrict access to nonpublic information about you
to those employees who need to know that information to provide products or
services to you. We maintain physical, electronic and procedural safeguards
that comply with Federal regulations to guard your nonpublic personal
information.
You May Opt Out If you prefer that we do not disclose nonpublic information
about you to nonaffiliated third parties, you may opt out of those disclosures.
That is, you may direct us not to make those disclosures (other than disclosures
permitted by law). Non-member joint account holders, co-borrowers and
guarantors may exercise this right to opt out. For joint account holders, we will
treat an opt-out request as applying to everyone listed on the account unless
you direct us otherwise. If you wish to opt out of our disclosures to non-financial
companies such as retailers, direct marketers, and publishers, or others, such
as non-profit organizations, you may call our toll free number, e-mail or mail
your request to us as follows:
Call requests in at 1-800-733-5280 ext 3503, leave a message with your
name and account number(s);
E-mail request to memberservices@smfcu.com with your name and the
last 4 digits of your account number(s); or,
Mail requests (below) to Saginaw Medical Federal Credit Union, P.O. Box
6160, Saginaw MI 48608.
Privacy Opt-Out Request. I request that Saginaw Medical Federal Credit Union not share my nonpublic personal
information with nonaffiliated third parties or affiliates, except as permitted under law.
Name:
_____________________________________
Signature:
Account #:
_______________________
___________________________________________________________________
State St Office
4550 State St
Saginaw, MI 48603
Contact Us
TALK
Cookin’ up Great Loan Deals
June 2009
ART
Michigan Office
1430 N Michigan Ave
Saginaw, MI 48602
For Members of Saginaw Medical Federal Credit Union
www.smfcu.com
Mailing Address
PO Box 6160
Saginaw, MI 48608
(989) 791-7070
(800) 733-5280
www.smfcu.com
Office Hours
Mon, Tues.......8:30-5:00
Wed................9:00-5:00
Thurs..............7:00-5:00
Fri..................7:00-6:00
When you finance a new loan or refinance a loan from another
institution we’ll cook up a great rate and you’ll flip the burger to
Instantly* WIN $25 or $50 Cash!! Apply at either credit union
location, online at www.smfcu.com or complete the application
on the back. If you have any questions please contact our loan
department at 791-7070 ext. 3501.
Rates as low as 4.40%APR
New or Used Vehicle • Motorcycle • Boat • RV/Camper • 5th Wheel • Jet Ski/Watercraft
*To qualify to flip a burger the loan must be a secured loan for $5000 or more and not a
current credit union loan.
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
5.00%APY Rewards Checking
details on back >>>
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Independence Day Hours
FREE • FREE • FREE
Free Online Banking - PCSmart
Safely and securely take care of your banking
business from home or work or any internet
accessible PC.
Free Bill Payment - SmartPay
CONGRATULATIONS
Quickly and securely pay anyone using
SmartPay
Youth Month Drawing Winners
Ages 12 and under
1st Place - Sydney Gifford
2nd Place - Elizabeth Castanier
3rd Place - Maren Cromwell
Ages 13-17
1st Place - Rebecca Greskowiak
2nd Place - Chad Rosalez
3rd Place - David Mitchell
Free E-statements
Friday, July 3rd
OPEN 7am - 6pm
Promptly and securely receive your monthly
statement plus 1 year of archived statements
Free E-Alerts
Email notification of specified account activities
On the Back: • Rewards Checking • Loan Application
Cookin’ up Great Loan Deals
Finance With Us!
We’ll cook up a Great Rate,
You’ll ‘flip a burger’ & Instantly WIN!!
All New & Used Vehicles, Campers, RV’s, 5th Wheels, Boats, Jet Skis, Motorcycles & more as low as 4.40%APR!!
Finance a new loan or refinance a loan from another institution for $5,000 or more and
we’ll cook up a great rate and you’ll flip the burger to instantly WIN $25 or $50 Cash!!
Loan Rates as low as 4.40%APR
Saginaw Medical Federal Credit Union
4550 State St  1430 N Michigan
989-791-7070  www.smfcu.com
Eligible loans: All New & Used Vehicles - Campers - RV’s
5th Wheels – Boats – Jet Skis – Motorcycles & More
Finance a new loan or refinance a loan from another institution for $5,000 or more and
we’ll cook up a great rate and you’ll flip the burger to instantly WIN $25 or $50 Cash!!
Loan Rates as low as 4.40%APR
Saginaw Medical Federal Credit Union
4550 State St  1430 N Michigan
989-791-7070  www.smfcu.com
Eligible loans: All New & Used Vehicles - Campers - RV’s
5th Wheels – Boats – Jet Skis – Motorcycles & More
Finance a new loan or refinance a loan from another institution for $5,000 or more and
we’ll cook up a great rate and you’ll flip the burger to instantly WIN $25 or $50 Cash!!
Loan Rates as low as 4.40%APR
Saginaw Medical Federal Credit Union
4550 State St  1430 N Michigan
989-791-7070  www.smfcu.com
Eligible loans: All New & Used Vehicles - Campers - RV’s
5th Wheels – Boats – Jet Skis – Motorcycles & More