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... snakehead fish processed product develop~ent. AIlthe infprmation was collected .bY ,an in"de p \
~he principal informants were executive, personnel, and c\Jstomer of Kedsara Bakery,to!ally 2 9per;:;ons'
. to the result, it was fou~d that Kedsara Bakery wa~ th,e :!arges~ souvenir (mdp'ak~ry:shqpir~(f\9b\.l~i
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product. The strong point of Kedsara Bakery was that they offered a 24-hour service and provided a
training before an operation. The researcher also proposed an approach for the product development; it
have various tastes to provide an alternative for everyone: Furthermore, additional development approaches
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channel, customer service process, salesperson management, and promotion.
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Y~~ds : Maela Striped snakehead fish, Processed products ,Services Marketing Mix
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