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and development approach of product made from Ma~a Striped
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fish. Case study : .Kesara Bakery Singburi
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This research was a qualitative research. It was aimed to study the marketing mix and offer an approa
... snakehead fish processed product develop~ent. AIlthe infprmation was collected .bY ,an in"de p \
~he principal informants were executive, personnel, and c\Jstomer of Kedsara Bakery,to!ally 2 9per;:;ons'
. to the result, it was fou~d that Kedsara Bakery wa~ th,e :!arges~ souvenir (mdp'ak~ry:shqpir~(f\9b\.l~i
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processed products .made from Maela snakehead fi?h,
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e~pecially
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Maela snake fish cake wh.ich was the
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product. The strong point of Kedsara Bakery was that they offered a 24-hour service and provided a
training before an operation. The researcher also proposed an approach for the product development; it
have various tastes to provide an alternative for everyone: Furthermore, additional development approaches
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channel, customer service process, salesperson management, and promotion.
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Y~~ds : Maela Striped snakehead fish, Processed products ,Services Marketing Mix
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Sunday-puy@hotmail.com ~tor in the Field of Marketing, Faculty of Management Science, Silpakbrn University
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