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designsmith
CREATIVE SOLUTIONS can quench that thirst.
designsmith is a full-service graphic design firm flowing with ideas. Offering a full range of print and
graphic design services, designsmith blends the best of traditional visual principles, creative design
strategy, and current technology to solve your business communication and promotion needs.
With more than 25 years in the creative business, designsmith offers visions of originality,
quality and distinction, while producing print designs that will impact your marketing and
produce successful business results.
No project or budget is too much of a challenge. With ongoing knowledge of an ever changing
technology industry, designsmith collaborates with each client to ensure successful execution of
every detail in every project.
Our expertise includes developing:
S Logos / Identity Systems
S Product Packaging
S Periodicals
S Posters
S Conference Meeting Brochures
S Product Catalogs
S Direct Mail Pieces
S All imaginable Endeavors for Promotions
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IDENTITY WORK can make your business communications flow...
SWEENEY AUGUSTIN ASSOCIATES
As a professional speech pathology practice, their business focus is to provide innovative therapy
for children of autism. Their clinical Research Development program is designed to provide a
pathway for parents to follow for raising their special needs child. The design requirement was to
develop an icon which utilized the partnership aspect of their group. Partners with the children,
the parents and staff.
Providing a lifeline to victims of child abuse and neglect.
SAFE HARBOR Childrens Advocacy Center
402 Trowbridge St. l Allegan, Michigan 49010
269-673-3791 l fax 269-686-9481
e-mail: allegancan@yahoo.com
This is a nonprofit organization to help children of child abuse. It is not a shelter, but an advocacy group
that provides a team of professionals to help abused children with criminal justice, child protective
systems, mental health services, healthcare, schools and the community. Designsmith was contacted to
help the agency change their image and name. A logo was requested that would easily convey a positive
uplifting image. Located along the banks of the Kalamazoo river, a name and logo was presented that tied
in both geographical and emotional elements. In addition to designing a new identity system, a new
brochure was developed and floor to ceiling wall murals of nature, harbor and ocean scenes were
designed and painted throughout the new facility.
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designsmith
IDENTITY WORK continued...
CAREER concepts
The employment division of the Allegan County Mental Health Agency offers employment
placement for people with disabilities in businesses across Southwest Michigan county.
The image of the agency needed to be updated to compete within the career placement industry.
The concept of the mark is to show forward action with clean lines to convey a professional
attitude. The tagline was developed by focusing on the strength of the agency, which includes job
consultants and counselors which work hand in hand with the employers’ to determine the best
skill set employee to fulfill the employer needs.
Build Right Builders (BRB)
As a quality builder, the client wanted to stand out from the crowd with an icon image that
would convey quality, unique style and craftsmanship. The use of the traditional plane signifies
traditional craftsmanship. The logo will be implemented on the builder’s vehicles and various
identity items such as business card, letterhead, product CD and website.
STOVETROTTERS
This client’s unique cooking collaboration with two partner chefs is designed to reflect the flavorful
cuisine that is taught through its exclusive culinary school and international tours. Designsmith
focused on the company’s dedication to healthy food for a balanced life, and designed the logo.
We used gold bowls representing wealth as hats, while the steam from the bowls
honors the OM meditation symbol.
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IDENTITY WORK continued...
EXECUTIVE Development Conference
This association announced a new Executive Development Conference to help its membership promote new
industry leaders. The purpose of the conference is to partner leaders with employee staff to foster new leadership skills. The logo needed to show the human sponsorship element along with the
positive accomplishment of completing the course.
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Saugatuck / Douglas Area Business Association (SABA)
This member association for two adjoining towns wanted to promote the bridge that connects their
membership. Divided by the Kalamazoo Rriver, each group needed to convey the unity that exists among
their goals.
Glenn Area Business Association (GABA)
This membership association has a rural community focus. The small town incorporates retailers,
restaurants and farmers. It was a challenge to convey the rural character and still promote a professional
image. The icon of the Glenn School, a landmark in the town, is something that they wanted to proudly
promote for their location.
MPD
Research Alliance
MPD Research Alliance
The client provides funding for a rare blood disorder that effects more than 1 million people annually. Since
the numbers are not large enough to warrant large drug company investment, MPD solicits private funding
to do the research needed for a cure.
Allegan County Community Policing Services (ALLCOPS)
The Allegan County Sheriffs Department wanted to roll out a new community partnership for safety. The logo
represents the Sheriffs policing support of the local community. The logo was designed to show how the
partnership between community policing and local involvement can bring about a safe community.
Variations of the mark are utilized for police uniforms, police vehicle decals, and a variety of community
action materials.
American Vascular Association (AVA)
The AVA is the foundation organization for the Society for Vascular Surgery. It's business focus is providing
funding for vascular research. Logo requirements included an icon that would easily translate to its industry.
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BROCHURES streamline your promotions
EXECUTIVE Development Conference
This is a four-page, two-color brochure for the Executive Development Conference, a conference
leadership training.
Power Transmission Distributors Association (PTDA) Industry Summit
PTDA is a member association for power transmission distributors throughout America and Europe.
Its annual meeting of the members is the Industry Summit. Each year the membership selects a new
conference theme, which is presented visually on the cover of the brochure. The 2006 Industry Summit
was focusing on defining what members face in the competing global market-the pressures of the
industry vs the customer. The visual of a man “pressed” on both sides was to represent the pressures
the members face. This is a eight-page self cover two-color brochure. Content within the brochure
highlights conference schedule and speaker presentations with a registration form for the last page.
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BROCHURES continued
MPD Research Alliance
This brochure was designed to solicit funding for research on a rare blood disorder. This is a four-color
brochure folding to a standard #1 business envelope. The last panel was perforated to be included
with donation.
CAREER concepts brochure / folder
This brochure is a utility piece for the prospective employer as well as a promotional brochure. It is
designed to mimic a standard file folder so that multiple pieces of information can be mailedto the
prospective client inside the promotional item. The format is size is 11.5” x 19” with a dye cut half
inch tab. Two-color PMS printing on 100# white cover uncoated stock.
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designsmith
BUSINESS COLLATERAL creates powerful waves
Power Transmission Distributors Association (PTDA) Membership Recruitment CD
This is a two-color high gloss laminated CD package for PTDA. The CD is its main recruitment tool
for new members. Client request was to show PTDA as a vibrant, active organization. The incorporation
of member photos gave the insiders look at their members. The packaging was researched through a
variety of product manufacturing companies. An existing dye was utilized in order to save in print
production costs.
Moneris Solutions corporate promotions
Client request was to develop a six-month marketing campaign to create awareness and interest in
Moneris Solutions. The pieces were to present the clients capabilities and benefits to targeted prospects.
The campaign developed included a variety of print, and e-mail promotions.The first direct mail piece was
a Harmonica, which had the campaign theme “Music to Your Ears” laser etched on the side. The second
mailing was a compressed t-shirt in the shape of a grand piano. The t-shirt was silk screened with the
campaign slogan, and a large spiral shape of their logo on the back of the shirt. For the last two direct
mailings in the campaign, custom designed over sized clear post cards were produced. Utilizing a new
print method, clear plastic post cards were created with four color music theme images. All areas outside
the printed four color image are clear plastic, giving the card a unique 3 dimensional appeal. Information
printed on the back of the card included mailing label and promotional copy that listed the client’s
capabilities and benefits.
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designsmith
BUSINESS COLLATERAL continued (flyers, direct mail post cards and ads)
Moneris Solutions client flyers
A leader in electronic processing this companyworks with many major natl orgs. Samples shown
are four-color flyers for the following industries:
- American Society for Home Inspectors (ASHI) Conference flyer
Design concept was to promote attendance to the ASHI conference with encouragement to
stop by the Moneris booth to enter to win a $150 value MasterCard gift card.
- Club Data flyer. Client flyer to promote customer use of their financial systems for golf
courses and country clubs. This flyer was designed to key into the focual market and promote
their software system with screen shots of the actual program.
- CFC National Rural Utilities Cooperative Finance Corporation. CFC specializes in utilities
for rural America. This flyer was sent to existing customers promoting credit card payment of
their utilites each month.
- Dentrix Sweepstakes promotional preshow post card mailer. The client requested
designsmith focus the graphics on the ‘cruise vacation’ aspect of the sweepstakes. Multiple
materials were designed with the cruise theme.
Moneris Solutions corporate ad
The client requested an ad series that would focus on a fun approach to solicit targeted
businesses to utilize Moneris for credit card processing. The series theme was to present the
outlandish visual with a clever headline to draw attention.
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BUSINESS COLLATERAL continued (newsletters)
UnlockingBrain Tumors.org (UBT)
KeyUpdates is the monthly online newsletter for the non-profit organization. Format is a standard 8.5 x 11”
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page size. Readership consists of the broad audience of the internet and current funders for UBT. The
design challenge was to design a newsletter template that would work easily for the client for their own
monthly production. Template was created in QuarkXpress for first issue with live content. That file was
then converted to PDF for posting on the web. Template creation did not include body content but main
headers and graphics. Client template was needed in JPEG format for client to produce the newsletter
each month in PowerPoint, then converted to PDF for website online posting.
Society for Vascular Surgeons
The Vascular Surgeon is the quarterly member newsletter for the society. Format is a standard 11 x 17”
saddle stitched newsletter with 8.5 x 11” page size. Four color pinting is done offset on a bright white
uncoated offset paper. Member readership consists of vascular surgeons throughout the United States.
Client request was to design a reader friendly newsletter which gives the layout a clinical white look
with only accents for color that tie into their logo.
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designsmith
CREATES clear refreshing ideas...
CALL today
From business cards to corporate communications, designsmith offers the full range
of graphic design services that capture the power of creativity for your business.
designsmith
6247 west122nd
fennville, mi 49408
269.561.7267
fax; 269.561.7268
inquiry@designsmithstudios.com
www.designsmithstudios.com
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