hiV-diAGNoStiCS MAdE ACCESSiBLE oN A LArGE SCALE

NEWS
Business news for entrepreneurs in southern Sweden
# 1 2015
Featuring:
Yes, it is possible
Subscribe to
lower energy bills
Unveiling new facts
Multidimensional
maps are upon us
Going global
Find knowledge
at the World Trade Center
Raising eyebrows in the UN
HIV-DIAGNOSTICS MADE
ACCESSIBLE ON A LARGE SCALE
Recognition for the little ones
When no less than 96% of all Swedish companies consist of ten employees or fewer, it seems
slightly odd that most of the media attention and political agenda concerns the giants among the
nation’s global corporations. All this in times when the aforementioned small businesses are the
ones creating jobs, drive and ambition.
Every day I encounter WTC entrepreneurs, colleagues
and employees on a mission to reach ambitious goals. Many
of them are quietly chipping away, achieving success without
much attention from their surroundings. Many of them excel in
The real estate market is always of great importance and
an important part of any financial analysis. Claes Hallenborg of SEB, Maria Karaszi, Håkan of Håkan Sköld Realty,
Veine Svensson, SEB and Håkan Sköld himself were
among the audience.
Along with the
World Trade Center in
Malmö, my objective is to
highlight and promote
the success of our
member companies.
their field, both nationally and on a global scale without any public recognition.
They are acclaimed within the company
or perhaps in their trade or niche, but
rarely on a larger and more public stage.
Along with the World Trade Center in Malmö,
my objective is to highlight and promote the success
of our member companies, by spreading the word in
local and global networks, bringing together relevant
businesses for mutual benefit. I am proud that we are
able to support and advocate them in the magazine
that you are holding in your hand right now. This English edition is distributed to 330 World Trade Centers
around the world and as such has the potential to
reach many hundreds of thousands of readers.
I hope you enjoy reading it!
Niklas Åklundh
General Manager World Trade Center Malmö
Jan Kulle, COO at the SEB Sjömansgatan branch and
The financial s ituation in forty-five minutes
Swedish financial institution SEB
holds regular recurring seminars on
the ever important and sometimes
inscrutable financial lay of the land,
in collaboration with the World Trade
Center in Malmö.
Initially held at the SEB head office in
downtown Malmö a couple of years back, the
massive attention and interest that the event attracted from WTC members led to a decision to
move the popular seminars to the World Trade
Center itself.
news from world trade center malmö
Park Inn by Radisson
PUBLISHER
Niklas Åklundh
General Manager WTC Malmö
The ambition to develop a full-service business
hub is further strengthened through the World
Trade Center’s close collaboration with the global
hotel chain Park Inn by Radisson.
The physical proximity between the World Trade
Center and the Park Inn has proven a great
mutual benefit for both parties, with one offering
overnight accommodation and the other providing
extended capacity conference facilities. The
advantages of having a business hotel so close
to World Trade Center are obvious. Park Inn by
Radisson is a division of the global Carlson Rezidor Hotel Group.
EDITOR
Karin Skiöld
Public Relations Manager
Midroc Property Development
EDITORIAL
Niklas Åklundh
Karin Skiöld
Åsa Nilsson
2
WRITER
Magnus Wittbjer, magnus@daydreamcreation.com
CONTRIBUTING WRITERS
Eva Kvanta
Marie Bosund-Hedberg
PHOTOGRAPHER
Emilia Ahlgren, www.emyvision.com
ART DIRECTOR/LAYOUT
Anna Helal, www.formatmediamat.se
worl d trade c e n t e r malmö
Mikael Johansson, Economist at SEB in the Tokyo conference hall.
“The relocation of the Nordic Outlook
seminars establishes a financial meeting place
and helps it to thrive right at the heart of a
buzzing business area,” says Jan Kulle, COO of
SEB’s World Trade Center branch. “Right here in
the midst of an existing infrastructure of banking
and financial services, we are able to support and
enlighten entrepreneurs and executive decisionmakers by handing them the Nordic Outlook’s
red hot analyses.
Johan Persson, Jennie Kastberg, Sven-Olof Dahl and
Björn Jonasson are taking the opportunity to network
before the seminar.
for stakeholders to inform themselves about the
financial predictions for the coming year. The
second seminar takes place immediately after the
summer holidays, at the end of August or beginning of September, which is a good time for an
update on the state of the world economy as well
as a follow-up on what has been happening previously. We can clearly tell that the members of
our audience relate the Nordic Outlook analyses
to their own businesses.”
Claes Hallenborg, SEB and Magnus Skiöld, CEO at
Midroc Property Development chatting about the state
of the real estate market.
“We hold the first annual Nordic Outlook at
the beginning of each year – a convenient time
Denmark gets its first
World Trade Center
A red carpet-welcome for visitors to the inauguration
of the Copenhagen World Trade Center.
September 12, 2014 saw the grand opening of
Denmark’s first World Trade Center. The location
is in the business quarter of Ballerup on the
outskirts of the Danish capital, Copenhagen.
“In the run-up to establishing a World Trade Center in Ballerup, the Danes have been inspired by
their Malmö counterpart,” says Niklas Åklundh,
General Manager of the World Trade Center in
Malmö. “We see great advantages in opening
a World Trade Center on the other side of the
Öresund Sound, as members are now able to
take advantage of possible workspaces at either
location.
“We are also linking our respective lists of members, which will facilitate business ventures and
help promote collaboration.
“Through cooperation and teamwork we can all
contribute to an increased knowledge and understanding of each other’s marketplaces.”
world trad e center mal mö
3
WORLD TRADE CENTER
MALMÖ PARTNERS
WORLD TRADE CENTER
STOCKHOLM
Free open office work space for
traveling members.
WORLD TRADE CENTER
GOTHENBURG
Free open office work space for
traveling members.
PARK INN BY RADISSON,
STOCKHOLM (HAMMARBY
SJÖSTAD), MALMÖ AND LUND
Discounted meals and hotel rooms.
RADISSON BLU, MALMÖ
Discounted meals and hotel rooms.
ZOLTAN GREMSBERGER
Personal trainer.
Fredrik Thorén, Torbjörn Johansson, Anders Lindblad, Oscar Monell and Petra Rosenlind are Esri employees, all enjoying the view over Malmö and the
Öresund strait.
There’s more to a map
than meets the eye
Geographic Information Systems (GiS)
were first developed in the 1970s.
They have since become increasingly
refined and, as such, function as a
valuable asset in society. Through the
internet, smartphones and apps, GiS
have become ubiquitous. The World
Trade Center is home to the company
that started it all.
“Our job is to make complicated information easily accessible,” says Anders Lindblad,
Account Manager at Esri in Sweden, when we
sit down for a chat at the company’s Malmö
office in the World Trade Center. The technology
behind Esri’s business model provides in-depth,
multi-layered information that helps improve
decision-making platforms. There are numerous
examples of how GiS has been a successful tool.
For example, city authorities are able to track
emissions in specific areas, insurance companies
are able to calculate a much more detailed risk
analysis and pin-point certain specific geographic areas in order to set premiums correctly, and
the police are able to fight crime more effectively,
aided by better street-lighting and an increased
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worl d trade c e n t e r malmö
presence where this is necessary.
“All our work is based on maps, which humanity has used as a source of information since the
dawn of time. Working from a map, we are able
to add different parameters such as illnesses,
economy, crime, sewer systems, sales, demographics – you name it – to provide much deeper
insights into the situation in a given geographical area. Why do so many people living along
a certain street suffer from pulmonary disease?
What factors are behind the fact that 40% more
burglaries are committed on one side of the street
than on the other?”
Anders Lindblad relates with great fervor the
story of how the Los Angeles Police District has
used Esri to fight crime. Through detailed daily
follow-ups on where crimes have been committed and what type of crime has been committed,
the police have been able to identify patterns and
act accordingly.
GiS for the masses
Jack and Laura Dangermond founded Esri in 1969
in Redlands, California as a small research group
focused on land-use planning. The company’s
early mission was to organize and analyze geo-
graphic information to help city planners and land
resource managers make well-informed environmental decisions. This was at a time long before
environmental concerns had come into fashion.
Esri’s big breakthrough came in the mid-1970s
when the company was commissioned by the
city of San Diego, California, to develop a multidimensional geographic information system,
forming the embryo of what Esri is today.
From its humble beginnings, Esri has
grown to become the world’s largest developer and provider of GiS-software, serving over
300,000 clients worldwide. GiS users are no
longer restricted solely to city authorities or staterun organizations, but now include almost every
conceivable line of business in the marketplace.
“We are an increasingly popular service for
insurance industry clients, and the same goes for
the forestry and logging industry,” says Lindblad.
“State and local government still make up
a significant and important portion of our client
base, but we see that new technology is driving
an increasing demand from the private sector,
thanks to smartphones with integrated maps and
functions based on GPS technology. Downloading
Anders Lindblad works as Account Manager at Esri Sweden.
an app to be able to access real-time information about when the next bus arrives is done in
seconds. Google Glass, mounted on your spectacles, is an example of a portable voice-controlled
computer that gives users constant online access.
Both examples combine their functionality based
on the multi-layered geographic information that
Esri provides.
Esri likes Malmö
Esri has been in Sweden since the 1990s and
while there are several local branches scattered
around the country, the head office is located
in Gävle. Esri established a local presence in
Malmö and the World Trade Center in 2005.
Anders Lindblad was the first local man, and has
watched the office grow. Esri in Malmö currently
employs 15 people in the company’s top-floor
offices with panoramic views of Malmö, the
Öresund Sound and Copenhagen.
“Our operations demand all the service that
is provided in this setting. Before establishing our
offices in the World Trade Center, we had a good
look around to assess what was available out
there, and could find nothing that was as well-suited to our needs as this,” Anders Lindblad recalls.
Esri recently hosted a European Esri
distributors’ meeting in Malmö at the World
Trade Center premises. This is an annual event
where participants from all around the world fly
in to attend. The different representatives around
the globe take turns as hosts, and the Malmö
event proved a great success. International travelers saved plenty of time thanks to the location
and surrounding infrastructure. In instances like
these, the advantages of Malmö’s location close
to the European continent and adjacent to an
international airport become very evident.
“From a personal perspective, all participants
valued the small scale, short distances and a
conference that felt personal and approachable,”
says Lindblad, adding, “We even got lucky with
great weather during the event!”
FACTS
Esri Inc was founded in 1969 as a company active within the environmental sector. With the
aid of maps, geographical information was gathered and compiled to form decision-making
platforms for governments and city planners from an environmental perspective. Today Esri
employs 3,000 people worldwide, and is the single largest developer and supplier of GiSsoftware. GiS stands for Geographical Information Systems: these are no longer used solely
by state and local government, but by organizations, individuals and stakeholders in nearly
every walk of life.
www.esri.se
OCAY (GULLBERGS)
Office supplies.
PREEM
Fuel.
SYSTEMTEXT
Visual communication, signs and
banners.
TAXI KURIR
Taxi car service.
SUNFLEET
Car-sharing service.
HELABILEN.SE
Car care, maintenance, spare parts.
PRO ASSISTANS
Domestic cleaning, maintenance and
care services.
4YOURKIDS
Babysitting and childcare.
IDROTTSBUDET
Courier service.
world trad e center mal mö
5
Cavidi is the HIV-diagnostics
industry leader
The HIV virus has puzzled scientists around the world for decades. After having remained dormant since its discovery in the
1930s, fifty years later the virus caused one of the worst pandemics the world has seen in modern times. The World Trade
Center in Malmö is home to Cavidi, a medical science company
with a mission to stop the spread of this insidious virus.
Swedish medical science company Cavidi
is one of the world’s most successful manufacturers of HIV-diagnostics products. Cavidi recently
achieved a ranking on Almi’s Tech 20 – a top-20
list of Sweden’s most advanced science institutions.
“Our head office is located in Uppsala, where
all research and development takes place,” says
John Reisky de Dubnic, CEO of Cavidi. He himself has been operating from his Malmö office in
the World Trade Center since 2010.
“From a business perspective we are better
off with me located in Malmö, which incidentally
is also where my family lives. The majority of
my work is in countries far away from Sweden,
which makes me highly dependent on logistics
and infrastructure. In a mere 30 minutes I can
be at the gate at Copenhagen International Airport, which takes me directly to Africa, Asia or
to the US, where most of our strategic partners
are located.”
In general terms Cavidi provides the world
with professional diagnostics tools that are more
accessible. Ever since its foundation Cavidi has
focused on helping the HIV-positive population in
the parts of the world most affected by the virus,
the bulk of which are third world countries. Cavidi
takes mobile and professional lab units into the
field, where they enable medical staff to operate
in close proximity to the millions of people living
with HIV. There are very few laboratories in these
areas, a lack of clinical environments and few
uninterrupted cold chains – all of which are crucial factors in order to deliver accurate diagnoses
from samples that are extremely sensitive to contamination and other external influences.
John Reisky de Dubnic is deeply concerned
by the effects of the HIV virus and informs me
that it has been traced back to the 1930s. However, the virus remained dormant for the most
6
worl d trade c e n t e r malmö
part and individuals lived relatively unaffected
by the virus until the 1980s, when something
happened that made it mutate and rendered
it extremely aggressive, attacking the human
immune defense mechanism. To this day nobody
knows why this suddenly occurred.
The work that Cavidi does is in many ways
groundbreaking. In comparison with the western
world, where HIV patients are routinely tested
around five times a year in order to keep tabs
on viral counts, testing is hardly ever performed
in the areas most severely affected. To ameliorate the situation, Cavidi has brought to market
a fully functional mobile diagnostics solution for
field operations, since large centralized western style labs are not a viable solution in third
world countries today. The lack of financing and
infrastructure are only two of the reasons why
such labs would not work at present. Even if conditions are slowly improving, there is still a long
way to go. Meanwhile it is necessary to diagnose
infected patients in a scientific and clinical way
in order to keep viral levels down and ensure that
patients themselves are less contagious.
“We are, of course, all hoping for a vaccine,
but in reality it is likely that such a breakthrough
is decades away – if we ever manage to create
one. However today’s anti-retroviral medicines
and regular testing and diagnostics bring normality to the lives of many of the people who are
living with HIV. We are working hard to make
sure that all of the approximately 35 million
people infected by the HIV virus have access to
professional care and diagnostics,” concludes
John Reisky de Dubnic.
“Anti-retroviral medicines and regular testing and diagnostics bring normality to the lives
of many of the people who are living with HIV.
We are working hard to make sure that all of the
approximately 35 million people infected by the
John Reisky de Dubnic explains the
advantages of decentralized laboratories.
“Anti-retroviral medicines and regular testing and diagnostics bring normality to the lives of many of the people who are living with HIV. We are
working hard to make sure that all of the approximately 35 million people
infected by the HIV virus have access to professional care and diagnostics.”
HIV virus have access to professional care and
diagnostics.
The work of John Reisky de Dubnic, Cavidi
and Sweden, has not gone by unnoticed in the
world.
“In spring of 2014 I had the great honor of
representing Sweden and Cavidi at the Cavendish
Global Health Forum, held by the United Nations
in New York City, which led to a great number
of new and important connections to finance our
ongoing work.”
John Reisky de Dubnic is a citizen of the
world with a significant responsibility on his
shoulders, but he claims he thrives on tough
challenges. Perhaps it is his humble personality
and lack of pretension that help him succeed
in such a fast paced business environment. Or
is it simply his generally down-to-earth attitude
towards life?
“Whenever I need to get away from the office
and clear my head, I take my skateboard and
do a few laps in Stapelbädden skate park,” says
John, pointing to a cool-looking skateboard leaning against one of the walls of his office.
The Cavidi ExaVir Load Kit provide improved viral control where needed the most.
Cavidi facts
Cavidi was founded in 1984 by leading virologists at Uppsala University. Today, Cavidi is a
world-leader in HIV-diagnostics. Cavidi’s main goal lies in providing mobile lab equipment and
the test-kits themselves. The main markets are found in countries most severely struck by the
HIV virus, which also are areas where diagnostics are not readily available, due to reasons of
logistics and financing.
world trad e center mal mö
7
Wattguard’s
Bright Future
Part of the Wattguard-team, captured in the lobby of the World Trade Center.
From the left: Jerker Hansson, Salesman, Mattias Olson, CFO, Mats Karlsson, CEO and
Peter Lindecrantz, Key Account Manager.
A green box that reduces your electricity bill by 40% from day one – with
no investment required. Sounds too
good to be true? Meet Malmö-based
Wattguard – a company on the threshold of revolutionizing the lighting
sector on a global scale.
– Wait, this is getting to be too
complicated.
“I’m sure we can explain this in a less convoluted way,” says Mats Karlsson, CEO at Wattguard,
back home from India, where he was invited by
the local Energy Agency of the Indian government
to demonstrate Swedish clean tech at its best. On
the one hand Wattguard functionality is not complicated at all. By installing a green Wattguard
8
worl d trade c e n t e r malmö
box close to the fuse box in, for example, an
industrial building or shopping mall, your energy
consumption is instantly diminished. Put simply:
you get more light out of every watt used. On the
other hand, a great many people doubt that such
savings are actually possible.
“We had to modify our business model. Every
time we presented Wattguard to anyone with even
the slightest knowledge about electricity, they
would say, ‘No, it can’t be done, it won’t work.’
Our new business model guaranteed users savings
in energy consumption, which enabled unconvinced clients to invest without risk. That marked the
moment when business really took off.”
Too good to be true?
“From the outset we always face skepticism,
which slowly turns into curiosity,” says Mats
Karlsson with a smile. “By the end of the conversation we have converted the skeptic into a
business opportunity.”
And new business is booming. In Sweden
recent new converts include the retail chain
Citygross and players in the logging industry.
There is no doubt that Wattguard is on a quest to
conquer the world.
“We founded Wattguard in Sweden in
2012,” says Mats Karlsson. “Branches in Portugal, Denmark and Norway are up and running
and next in line are Spain, Germany, the Netherlands, Poland, the Baltic states and Malaysia.”
The seed that grew into Wattguard was sown
in 2003 by a Hungarian physicist who had invented a new kind of transformer, which with the aid
of the Swede Anders Nyberg was able to blossom
into its final form.
“Anders worked in a field where the Wattguard is highly applicable – namely, in large
buildings and industrial manufacturing,” explains
Mats Karlsson, who became involved in the
project six years ago when Anders Nyberg was
in need of an initial analysis. Nyberg currently
holds the position of Head of Maintenance at
Wattguard and the aforementioned Hungarian
inventor is now a part-owner.
Before he entered this line of business Mats
Karlsson had no prior experience of electrical
engineering, but sees himself as an entrepreneur.
“In order to succeed, you have to find a viable business model by balancing technology with
economic acumen,” he points out.
Going global
“We are about to bring entirely new products to
market, based on the same technology, but we
will be keeping them under wraps for a little
while yet,” Karlsson says. He firmly believes that
LEDs will dominate the market in traditional environments within 5 to 10 years. But he is equally
confident that fluorescent tubes will continue to
be the preferred option in high ceilings.
“Our fortes are premises such as industrial
buildings, warehouses, gymnasiums and shopping malls. These are examples of where our
technology excels and where we have a future.”
“From the outset we always face skepticism,
which slowly turns into curiosity,” says Mats
Not your average electric coil.
Karlsson with a smile. “By the end of the conversation we have converted the skeptic into a
business opportunity.”
Funding by the Swedish Energy Agency
Wattguard is among very few companies in the
business to have been chosen by the Swedish
Energy Agency to become part of its portfolio.
This enables Wattguard to benefit from different
kinds of assistance in developing and marketing
its service, not only in Sweden but also in the
important international arena.
Mats Karlsson, CEO, dedicated entrepreneur and one of the men behind
Wattguard’s global success.
WATTGUARD AB
Wattguard develops and leases equipment that aims to reduce the user’s energy consumption
and carbon footprint. The service is mostly used in premises where fluorescent tubes can be
replaced, such as in industrial locations and supermarkets. Clients include Citygross, Hilding
Anders, a number of municipalities and players in the logging industry, to name a few. The
company was founded in 2011 and currently employs five people at WTC Malmö. There are
seven salespersons at other locations in Sweden. Internationally Wattguard has set up offices
in Portugal, Denmark and Norway. Within the next two years, Wattguard plans to expand its
operations into around 20 different countries.
www.wattguard.se
Prep school for the global scene
Sophia Engleson’s job as Business
Relationship Manager is to develop the WTC
membership concept, filling it with relevant
content in order to create added value and to
promote new business opportunities for its stakeholders. One of the more recent collaborations is
with Business Sweden.
“We are pleased to be able to offer ‘Steps
to Export’, a suite of seminars, providing entrepreneurs and companies with the necessary
information to successfully navigate the sometimes murky waters they encounter on entering
the international market,” says Sophia Engleson.
“Here at the World Trade Center in Malmö
we do not currently provide this service ourselves
and so we find the program offered by Business
Sweden a perfect complement.”
Another avid proponent of this collaboration is Astrid Hackl, International Trade
Advisor at Business Sweden, who emphasizes
the importance of local representation in Skåne
and the fact that Business Sweden offers a number of customized solutions specially aimed at
smaller companies in the various phases of globalization.
“Our services are concrete and resolute. Our
presence is local, but also with an international
outlook, with offices scattered around the globe
where our clients’ customers and suppliers are
located,” Astrid Hackl says.
Sophia Engleson, Business Relationship Manager at
World Trade Center Malmö.
world trad e center mal mö
9
PRESENTING
OUR NEW WORLD
TRADE CENTER
MEMBERS
COREBIZ SOLUTIONS
Market intelligence and security
solutions for online presence.
DANFOSS
HVAC solutions and equipment.
KAVENA
Video conferencing equipment
and digital signage.
UNIFAUN
Internet-based logistics software.
FINSAM I MALMÖ
City-owned social services and
rehab organization.
The first phase of the World Trade Center in Lund is scheduled to be finished in the beginning of 2016.
Q/A with Niklas Åklundh, General
Manager at the World Trade Center
You are in the process of developing the
World Trade Center concept and a brand
new WTC is under construction in Lund.
What are your thoughts behind this development?
“In 2005, when we applied for the World Trade
Center license in Malmö, we included Lund and
Helsingborg as well. Our goal all along has been
to establish a World Trade Center in Lund, which
will benefit all of our members. The same goes
for collaborations with the World Trade Center in
Ballerup in Copenhagen, which will enhance and
strengthen regional business development.
“As far as Lund is concerned, there is a great
deal happening there right now, and we consider
the timing is right to establish a local presence
in the city. We have found a great location with
good accessibility, where we are able to develop
the infrastructure and erect new buildings with
our owner, Midroc Property Development.”
What are the differences going to be between the World Trade Centers in Malmö
and Lund?
“You won’t see a great deal of difference. We have
applied all our good experiences from Malmö to
the new location in Lund. A World Trade Center
is made up of two things. Number one is the buil10
world trade c e n t e r ma lmö
ding itself – the conference rooms and space for
people to interact with the intention of developing
ideas and businesses. When complete, the Lund
location will consist of two buildings covering
18,000 square meters. We offer members everything from merely a postal address, via an open
office workspace to their own offices. Number
two is the direct link to our international network,
which is made up of 330 World Trade Centers in
100 different countries.”
are welcome as World Trade Center members.
In today’s global marketplace even small companies trade on an international level. There is
a substantial number of organizations whose
business concept is to support international trade
and these are the prime stakeholders in terms
of working closely with the World Trade Center
members.
“In the first phase of our presence in Lund
we will be providing flexible solutions for growing
businesses. Our terms and conditions will be constructed with flexibility in mind, and the same
goes for the activity-based work environment with
programs focusing on growth, leadership and how
to deal with export-oriented transactions.”
Can you tell us a little in general about the
buildings, environmental concerns, etc.?
Niklas Åklundh, General Manager, WTC Malmö.
Are you targeting a specific type of business for World Trade Center Lund?
“No we’re not. All types of trades and companies
“The first building, which we have named
Alléhuset, will be erected using materials and
technical solutions with energy efficiency and
eco-friendliness in mind. The building will meet
the standards for Green Building certification and
conform to Silver level standard according the
Swedish Miljöbyggnad environmental certification system. Construction is currently under way
and the building will be ready to receive its first
tenants in the beginning of 2016.”
KINNARPS INTERIOR
Interior design and furniture for
offices and public spaces.
AMFA BANK
Domestic and international factoring.
INREDNINGSKURSER.SE
Interior design school.
ENKLA ELBOLAGET
Electric utilities contracts.
BISNODE
Market intelligence and communication.
GAMST DANPLANT AB
Plant-based interior design and
rental service.
MOHV FASTIGHETSMÄKLARE
Realtors.
RESEARCH MATCH SWEDEN
Connecting Swedish and international
companies and research facilities.
BEWI PACKAGING AB
Packaging material and solutions for the
food, construction and industrial sectors.
ME3PLUS AB
Clinical trials.
Novel is a popular lunch destination. Marie Åström make sure that patrons are happy.
Quality ingredients
take center stage
Innovative, locally grown and delicious. That is the philosophy that restaurateurs Lars Johnson and Johan
Ekström adhere to and what drives
the passion behind Restaurang Novel,
on Jungmansgatan in Malmö.
Ever since they first opened up for business,
Johnson and Ekström have stayed true to high
standards, sensitivity and attention to detail.
Such dedication has brought Restaurang Novel
recognition as well as a partnership in the World
Trade Center service concept. Their devotion to
comfort food with a modern touch, prepared
using only locally grown and organic ingredients,
means that Novel is highly regarded among its
patrons – locals and visitors alike.
“We used to be very much a Västra Hamnen
establishment, but through word of mouth, we
have become a destination for customers from
the central parts of town and neighboring communities,” says Johan Ekström.
Restaurang Novel not only serves daily spe-
cials for lunch. The restaurant kitchens are also
hired when catering is needed for the conferences
and events that take place in the World Trade
Center on any given day.
“In addition to the 200 or so lunches that
we plate every day in our own dining room, we
also cater for events in the ‘Tokyo’ conference
hall, which seats another 100 guests,” Ekström
explains.
In addition to being a popular lunch venue,
Novel collaborates with other entrepreneurs in
the building. Cooking classes and wine tastings
are regular events. The latter has seen Novel
team up with GT Vinimport, another member
company in the building. Regardless of what
customers and collaborators ask for, Novel
always abides by the restaurant’s credo; to serve
elaborate dining options in a relaxed setting while
remaining true to high standards and attention
to detail. In our humble opinion, these are the
fundamental factors that constitute a memorable
dining experience.
world trad e center mal mö
11
Jungmansgatan 12
SE-211 19 Malmö
Sweden
Copenhagen
WTC MALMÖ
This is World Trade Center
The philosophy behind World Trade
Center is to bring together people and
their ideas in order to render business.
100 different companies that thrive within the
Word Trade Center.
WTC Malmö’s offer
The World Trade Centers Association
is a global non-profit organization. The head
office is located in New York City, NY, in the
United States of America. Since the beginning in
1970, 331 World Trade Centers have been established in 98 different countries, which comprise
over one million membership companies.
Malmö is the third World Trade Center established in Sweden. The other two are located in
Stockholm and Gothenburg, and a forth is currently under construction in Lund.
Private and shared office space
Own
Office space
Services
Front
desk
Telephone
answering service
Mail,
delivery and office services
Secretarial
and booking services
Post
office box
(up to 3,000 square meters)
Shared
office space
(starting at 10 square meters)
Membership and networking
Activities
to promote networking
Shops
and restaurants
Seminars
and training
Storage
space
Membership
discounts
Parking
spaces and underground garages
Trade
Missions and Match Making in
collaboration with other World Trade Centers
Conferences and meetings
Midroc Property Development owns
and develops The World Trade Center in Malmö.
The first phase at its Skeppsgatan 19 location
was finished in the fall of 2006. The second
phase, at Jungmansgatan 12, was inaugurated two years later. Together, the two buildings
offer 40,000 square meters of office space to
the 1,500 employees that work in the more than
11
conference spaces in two different
locations (also available for non-members)
www.wtcmalmo.se
11
smaller conference rooms for
members only
Catering
available from three different
facilities on site
Hotel
rooms at Park Inn by Radisson
World Trade Center | Jungmansgatan 12 | 211 19 Malmö | 040 627 11 00 | info@wtcmalmo.se | World Trade Center Malmö is owned by Midroc Property Development AB.