Press Kit - Mabel`s Labels

Press Kit
Mabel’s Story
OVERVIEW OF MABEL’S LABELS & OUR HISTORY
Creating top-quality, durable labeling products, coupled with exceptional
customer service, is what motivates and excites us.
e’re Mabel’s Labels, award-winning creators of high quality labels for stuff kids lose!® It all
W
started when four busy moms noticed their children’s belongings leaving home, never to return.
After seeing a need in the marketplace, they set out to create the very best personalized,
waterproof name labels and tags possible. Since their start in 2002, Mabel’s Labels has continued
to build on this commitment to excellence and our growing line now features child safety products,
household labels and seasonal items. We sell worldwide through our website and across North
America via fundraisers at schools, daycares, camps and other organizations. Our Write Away!™
line of products are available at select retailers across Canada and the U.S.
Awards and recognition for Mabel’s Labels include the 2007 SavvyMom “Mom Entrepreneur of the
Year”, ”Best Product” from Baby Gizmo, iParenting and PTPA Media, a 2009 Royal Bank of Canada
Women Entrepreneur Award and a 2014 Royal Bank of Canada Women Entrepreneur Award for
Excellence in Entrepreneurship. In 2012, we ranked #27 in the PROFIT/Chatelaine W100 and were
selected for a special magazine profile. We’ve been featured on The View, Today, The Early Show,
Rachael Ray, LIVE! with Regis and Kelly, Parents, In Style, The Washington Post, Huffington Post,
People.com, Forbes.com and countless blogs and websites. As sought-after experts on social
media, we’re listed on Inc.com’s list of “20 Awesome Facebook Fan Pages” and Hubspot’s “The
15 Best Facebook Pages You’ve Ever Seen”. Celebrity moms who have used Mabel’s Labels include
Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon.
We’re passionate about who we are and what we do. Put simply, Mabel’s Labels is committed to
providing the very best labels and customer service in the marketplace. We guarantee it!
Mabel’s Classics
Mabel’s Clothing
Our bestselling Personalized Name Stickers and Mini Custom Name
Stickers are extremely versatile, waterproof labels for items such as lunch
boxes, bottles, sports equipment and much more.
Our extremely durable, laundry-safe labels keep children’s clothes out
of the lost and found and are ideal for all clothing, including uniforms,
outerwear, hats and footwear.
PERSONALIZED NAME STICKERS
Personalized Name Stickers are ideal for items such as
litterless lunch containers, baby bottles, electronics and more.
TAG MATES™ STICK ON CLOTHING LABELS
These peel and stick clothing labels require no ironing or
sewing. Simply apply to clothing care tags.
Colours: Available in 60+ multi-coloured designs and 6 solid palettes
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Price: $21 for 45 labels
Price: $21 for 70 labels
Size: 70mm x 16mm (2-3/4" x 5/8")
Size: 21mm x 10mm (13/16" x 3/8")
MINI CUSTOM NAME STICKERS
Mini Custom Name Stickers are smaller labels, perfectly sized for items
such as school supplies, toiletries, toys and more.
IRON ON CLOTHING LABELS
Iron On Clothing Labels adhere to just about any fabric and are easily
applied with a household iron.
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Price: $18.99 for 80 labels
Price: $18.99 for 40 labels
Size: 38mm x 8mm (1 1/2" x 5/16")
Size: 38mm x 8mm (1 1/2" x 5/16")
Features:
Features:
• Dishwasher safe
• Peel and stick
• Satisfaction guaranteed
• Microwave safe
• UV resistant
• Waterproof and laundry safe
• Satisfaction guaranteed
• UV resistant
Mabel’s Clothing
Mabel’s Tags
Our extremely durable, laundry-safe labels keep children’s clothes out
of the lost and found and are ideal for all clothing, including uniforms,
outerwear, hats and footwear.
These sturdy metal tags attach to everything from backpacks and purses
to keys and pencil cases.
CUSTOM SHOE STICKERS
Custom Shoe Stickers are extra tough, waterproof labels that stick
to the insoles of footwear.
PERSONALIZED BAG TAGS
Personalized Bag Tags are tough, waterproof metal tags for items
such as backpacks, sporting equipment, luggage and more.
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Price: $21 for 6 tags
Price: $21 for 12 sets (24 labels total)
Size: 57mm x 32mm (2 1/4" x 1-1/4")
Size: 33mm (1.3") round
PRESCHOOL SHOE LABELS
These shoe labels identify footwear and help small kids tell their
left feet from their right.
PERSONALIZED MINI TAGS
Personalized Mini Tags attach with a ring tag to lunch bags, pencil cases,
pet collars and more.
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Colours: Choice of 19 multi-coloured designs
Price: $21 for 6 tags
Price: $21 for 12 sets (24 labels total)
Size: 30mm x 20mm (1 1/4" x 3/4")
Size: Varied
Features:
Features:
• Peel and stick
• UV resistant
• Waterproof and laundry safe
• Satisfaction guaranteed
• Waterproof
• Satisfaction guaranteed
• UV resistant
Mabel’s Combos
Mabel’s Combos
Combo packs feature a variety of our bestselling labels and tags
at a great price.
Combo packs feature a variety of our bestselling labels and tags
at a great price.
STARTER LABEL PACK
This starter collection is a great introduction to our line and
can be used alone or to complement the Big Kaboodle™ Label Pack.
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Price: $34.95 for 24 Mini Custom Name Stickers, 42 Tag Mates™,
8 Custom Shoe Stickers and 2 Personalized Bag Tags
BIG KABOODLETM LABEL PACK
Our largest combo has busy kids covered, whether at school,
camp, after-school activities, or daycare.
Colours: Available in 60+ multi-coloured designs and 6 solid colours
Price: $48 for 30 Personalized Name Stickers, 12 Custom Shoe
Stickers, 2 Personalized Mini Tags, and 40 Iron On Clothing Labels
OR 70 Tag Mates™
Features:
• Waterproof and laundry safe
• Satisfaction guaranteed
• UV resistant
BABY LABEL PACK
Our little bundle of UV resistant, waterproof labels and tags are
designed especially for little ones with little things that get easily
lost or mixed up.
Colours: Available in 60+ multi-coloured designs and 6 solid
pastel palettes
Price: $26.95 for 15 Personalized Name Stickers, 16 Mini Custom Name
Stickers, 2 Custom Shoe Stickers, 21 Tag Mates™ and 2 Personalized
Bag Tags
BIRTHDAY PARTY LABEL PACK
Inspired by celebrities who love our products for their children’s
parties, these little combos make sweet gifts.
Colours: Mix or match from a choice of 60+ multi-coloured designs
Price: $5 for 5 Personalized Name Stickers and 1 Personalized Bag Tag.
Minimum order of 6 combos required. Additional sets can be added in
multiples of 2 for $10.
Features:
• Dishwasher safe
• Waterproof and UV resistant
• Microwave safe
• Satisfaction guaranteed
Mabel’s Combos
Mabel’s Safety
Combo packs feature a variety of our bestselling labels and tags
at a great price.
Our Kids’ Safety Products are designed to give parents peace of mind by
helping protect children and alert caregivers to their needs. As with all our
labels, they are produced in a nut-free facility.
HOCKEY GEAR LABEL PACK
Created especially for the hockey players in the family. With our
custom hockey stick labels, equipment labels, number labels & skate
labels, you can keep all of your family’s gear in order!
Colours: Choice of 30 professional team inspired colour palettes.
Also, 8 new colour palettes inspired by our customers.
Price: $16.99 for 21 Equipment Labels, 3 Stick Labels, 2 Skate Labels
and 2 Number Labels
Five original designs: Artsy Kid, Bzzz, Spidey, Summer Day,
Treasure Hunt
Price: $21 for 30 bracelets
Size: 197mm x 15mm (7 3/4" x 19/32")
Features:
• Waterproof and laundry safe
• Satisfaction guaranteed
KIDS’ SAFETY BRACELETS
Kids’ Safety Bracelets are durable, disposable ID bracelets perfect for
theme parks and field trips. Personalize with vital information and
contact details.
• Sweat proof and UV resistant
SENIORS LABEL PACK
Help your loved ones keep track of all of their personal belongings with
our customized labels for assisted living. They’re perfect for clothes,
shoes, slippers, eyeglasses and more.
Colours: Classic white, with a choice of two colours for text
Price: $16.99 for 28 Tag Mates™, 8 Mini Custom Name Stickers
and 4 Custom Shoe Stickers
Features: • Sunscreen resistant
• Satisfaction guaranteed
• Perspiration resistant
CUSTOMIZABLE ALLERGY ALERT LABELS
Customizable Allergy Alert Labels are durable, waterproof labels for
items such as food containers and travel gear. Personalize with up to
6 allergies.
Colour: Red, with choice of icon or no icon
Price: $21 for 24 labels
Size: 43mm (1.7")
Features:
• Dishwasher safe
• Laundry safe
• Peel and stick
• Microwave safe
• Waterproof and UV resistant
• Satisfaction guaranteed
Features: • Dishwasher safe
• UV resistant
• Satisfaction guaranteed
• Microwave safe
• Peel and stick
Mabel’s Safety
Mabel’s Home
Our Kids’ Safety Products are designed to give parents peace of mind by
helping protect children and alert caregivers to their needs. As with all our
labels, they are produced in a nut-free facility.
Style meets function in these durable custom household labels,
designed to help families stay beautifully organized.
PANTRY & KITCHEN LABELS
ALLERGY STICKERS
Allergy Stickers are pre-printed durable, waterproof labels for items
such as food containers and travel gear.
Colour: Red
Keep your kitchen beautifully organized with these food Pantry & Kitchen
Labels in your choice of four designs. The sugar on top is these jar and
can labels are super durable and guaranteed to stay looking yummy
year after year!
Available in 8 different allergies: dairy, egg, fish, gluten, peanut,
shellfish, soy, tree nut
Colours: Choice of four multi-coloured design sets
Price: $14.95 for 16 labels
Size: 69mm x 16mm (2 3/4" x 5/8")
Price: $21 for 30 labels
Size: 43mm (1.7")
Features:
• Dishwasher safe
• UV resistant
• Satisfaction guaranteed
• Microwave safe
• Peel and stick
SPICE JAR STICKY LABELS
In your choice of four delicious designs, our spice rack labels keep jars,
tins and other containers in order beautifully and will stay looking good
thanks to our famous durability. These spice jar labels are hot!
Colours: Choice of four multi-coloured design sets
Price: $21 for 45 labels
Size: 43mm x 10mm (1 11/16" x 3/8")
Features:
• Dishwasher safe
• UV resistant
• Satisfaction guaranteed
• Microwave safe
• Peel and stick
Mabel’s Home
Mabel’s Home
Style meets function in these durable custom household labels,
designed to help families stay beautifully organized.
Style meets function in these durable custom household labels,
designed to help families stay beautifully organized.
DATE MATES™
PERSONALIZED BOOK LABELS
Featuring your choice of four fresh designs, these blank, reusable date
labels are a busy parent’s best friend. Fridge and freezer safe, these labels
help organize your refrigerator and ensure the contents of food containers,
baby bottles and other items stay fresh too!
Ensure belongings are returned with these stylish, custom book labels.
Whether used as bookplates, DVD labels, video game labels, or labels
to identify other electronic gadgets.
Colours: Choice of four multi-coloured design sets
Price: $16.95 for 54 labels
Colours: 38 multi-coloured designs
Price: $21 for 27 labels
Size: 69mm x 26mm (2 3/4" x 1")
Features:
• Peel and stick
Features:
• Dishwasher safe
• UV resistant
• Satisfaction guaranteed
• Microwave safe
• Peel and stick
WASH AWAYS™
Dissolvable labels that are perfect for potluck dishes, bottles for daycare,
frozen foods, containers of leftovers, canning jars and much more. When
no longer needed, simply pop in the dishwasher or under running water
to rinse off.
Colours: One multi-coloured design
Price: $9 for 24 labels
Size: 50mm x 28mm (1.95" x 1.1")
Features:
• Freezer safe
• Compatible with any pen, pencil or marker
• Microwave safe
• Peel and stick
• Satisfaction guaranteed
• Satisfaction guaranteed
STORAGE BIN LABELS
The durable storage tote and container labels are guaranteed to last
wherever they go, from basement to garage to attic.
Colours: Choice of four multi-coloured design sets
Price: $21 for 27 labels
Size: 67mm x 27mm (2 11/16” x 1 1/16”)
Features:
• Dishwasher safe
• UV resistant
• Satisfaction guaranteed
• Microwave safe
• Peel and stick
For Mabel’s Labels samples, images or to schedule an interview, please contact:
GG Benitez PR / GG Benitez
619-339-7978 / gg@ggbenitezpr.com
Order by phone:
Order online:
1-866-30-MABEL (62235)
info@mabelslabels.com or mabelslabels.com