A CROWDSOURCING EXPLORATION OF UO GATEWAY IDEAS

A CROWDSOURCING EXPLORATION OF UO
GATEWAY IDEAS
University of Oregon -- Department of Landscape Architecture
Landscape Architecture 4/550 -- Advanced Media Spring 2014
With Instructors Rob Ribe and Michael Corrente
Tues. & Thurs. 12:00 -1:50, Lawrence 231
This class will employ blogging, Photoshop and Sketchup media tools to develop,
represent and evaluate alternative designs, in an “open source” way, to enhance
several entrances to the UO campus. The aim will be to use media to investigate our
own and public perceptions of the University and how its identity should be expressed.
Students will explore and photo-document elements of the campus that validate the
identity of our university in relation to the state, the world, students, alumni, the past
and the future. We will seek to explain these validating representations and
incorporate them into a blog as a media tool with which to garner feedback. The blog
will go public and students will work with journalists and web authors to recruit visitors.
Students will then be divided into teams assigned to different campus entrances. They
will each develop an entry treatment concept from their campus imagery and validating
ideas. These will be photo-simulated and placed in the blog for public feedback.
Blog visitors will hopefully offer their own entrance treatment designs and ideas.
Based upon public feedback and our own conceptual ideas, students will design
gateway treatments for their sites and represent them as perspectives using Sketchup.
We will also place these upon the blog for public feedback and responses.