taste of milwaukee final

Public Relations Campaign
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TABLE OF CONTENTS
•
What is United Cerebral Palsy?
pages 2-4
•
What is Taste of Milwaukee Summary?
pages 5-6
•
Why re-invent Taste of Milwaukee
pages 7-12
•
Goals
pages 13-15
•
Objectives
pages 16-22
•
Target Audience Profile
pages 23-24
•
Calendar
page 26
•
Funding
pages 27-28
•
Advertising
page 29
•
Website Plans
page 30
•
Promotions
page 31
•
Evaluation
page 32
•
Appendix
page 33
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What is United Cerebral Palsy?
Mission Statement
To advance the independence, productivity and rights of citizenship of individuals
with cerebral palsy and other disabilities and their families in Milwaukee, Ozaukee,
Waukesha, Washington, Racine and Kenosha Counties. We provide assistance though our
employment services, respite care, and independent living programs and community.
Slogan: Life without Limits for people with disabilities
3
United Cerebral Palsy is one of the leading health charities in the nation. It was
founded in 1949 by families who were interested in improving services to children with
disabilities. Several UCP affiliates opened all over the country, soon after, to help spread
the word about cerebral palsy. UCP is the leading source of information on cerebral palsy
and is a pivotal advocate for the rights of all people with disabilities. In fact, 65% of the
people UCP serves have a disability other than cerebral palsy. UCP is one of the nation’s
most efficient charities, with a systemwide average of 85% of all revenues going to
programs.
Cerebral palsy, also referred to as CP, is a term used to describe a group of chronic
conditions affecting body movement and muscle coordination. It is caused by damage to
one or more specific areas of the brain, usually occurring during fetal development; before,
during, or shortly after birth; or during infancy. This means faulty development or damage to
motor areas in the brain disrupts the brain's ability to adequately control movement and
posture. It is not progressive; meaning it does not get worse and it is not communicable.
Although there is no cure, it can be helped through therapy and services.
4
United Cerebral Palsy of Southeastern Wisconsin is dedicated to helping improve
the lives of those with cerebral palsy and other disabilities. This organization offers many
services to improve the quality of life such as respite care, employment services, and
independent living.
Taste of Milwaukee is just one of the three events planned to help raise money and
awareness for this cause.
Source: United Cerebral Palsy
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What is Taste of Milwaukee?
Taste of Milwaukee is a unique fundraising event for United Cerebral Palsy that has
been around for 25 years.
Every year Milwaukee’s finest restaurants are asked to
participate in this event. People are invited to experience the flavor of our diverse and
wonderful city while contributing to a worthy cause. UCP brings together the culinary
diversity of some of Milwaukee's finest and most interesting restaurants. A few of the past
restaurants have included African Hut, Mader’s and The Capital Grille. Attendees can
sample mouthwatering delights, participate in a voice auction that features a grand prize
travel package, a silent auction, enjoy music and much more. Each year a local celebrity is
featured. Last year, Mike McCarthy, head coach of the Green Bay Packers, made an
appearance supporting the cause. This year, Brett Favre has accepted our invitation to the
next Taste of Milwaukee. This coming year, Taste of Milwaukee has decided to expand to
cater to more people. It has decided to move from the Hyatt Hotel to the Milwaukee Art
Museum and Veteran’s Park. Moving to another venue and expanding to include a day
portion will open up new possibilities and bring in more people.
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Situation Analysis
The strengths of United Cerebral Palsy currently are that they have good communication
tactics.
They currently have a national conference and newsletter, which allows for
information to be passed along as well as new ideas to come alive. The weaknesses
include that currently there is not much public awareness about the Taste of Milwaukee.
This year, there was only one radio, one print advertisement, and one commercial to
promote the event. For opportunities, since Taste of Milwaukee has a radio personality,
there is the ability to get a spokesperson on the station to speak about the event as well as
more radio spots to be created. In addition, more advertisements could be put into local
school newspapers. Since we are trying to reach the student population, this is an effective
way to reach them as many students read this newspaper over another local paper. For
threats, the main competition for Taste of Milwaukee is other non-profit organizations that
have fundraisers (i.e. Susan G. Komen walk for breast cancer).
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Why reinvent Taste of Milwaukee?
Taste of Milwaukee was an evening event aimed at corporate sponsors. By giving
Taste of Milwaukee a makeover and adding a festival to it, the United Cerebral Palsy
Organization would be able to raise more money to benefit its cause. The dinner was held
at the Hyatt hotel and featured 25 of Milwaukee’s finest restaurants. It was held in early
March and began at 5:30 p.m. with cocktails and a voice and silent auction. At 6 p.m.,
attendees would be able to sample each of the restaurants featured at the event.
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The silent auction featured such items as an autographed Green Pay Packer
football, tickets to local Milwaukee events including Summerfest, and items from famous
Milwaukee businesses such as Harley Davidson. The restaurants that were showcased
included Cameron’s Steakhouse, Coast, PF Chang’s, and Dream Dance. The event also
had celebrity guests including Coach Mike McCarthy, head coach of the Green Bay
Packers, Tim Van Vooren, FOX 6 Sports Anchor, and Dan Kyle, WKTI personality.
This year United Cerebral Palsy will make changes to the current event in order to
make it more appealing. In addition, new sponsors will be contacted including Johnson
Controls, GE, Harley Davidson, Miller Brewing and Midwest Airlines. By making changes to
Taste of Milwaukee and opening it up to the public, the event would be able to raise more
money for this organization. In the past, the event raised close to $45,000. Businesses
would buy tables for $1,000 for ten people at the table. The event would have around 500
attendees.
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The first change to Taste of Milwaukee would be to add an outdoor festival during the
day. This would be aimed at adults and families over the age of 25. In addition, the event
could draw in students from local colleges as well as young business professionals. The
event would be moved from March to June 21, with the proposed changes first taking place
in 2008. The outdoor festival would have an admission charge of $15 for adults, $5 for
children under the age of 12 and $12 for high school and college students. Each admission
would include five tickets, which would allow attendees to receive food from five different
stands and additional tickets would be available for purchase at $5 for three tickets. The
festival would start at 11 a.m. and end at 10 p.m. and would be held at Veteran’s Park on
Milwaukee’s lakefront.
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The event would feature these Milwaukee restaurants during the day:
Gilles
Kopp’s
Watt’s Tea
Room
Lixx
Custard
Bella’s
Wicked
Fat Cat
Hop
Conejito’s Hector’s
Miss
Real Chili
Katie’s
Diner
Simma’s
George
Rock
Water
Mader’s
Bakery
Webb’s
Bottom
Street
Brewery
Brewery
African
Nana
La Perla La Fuente Mo’s Irish
Hut
Kusa
Pub
Leon’s Milwaukee
The
Culver’s
Red
Custard Ale House Chocolate
Pagoda
Factory
The outdoor festival would also include a game area for children. This area would
have rides such as a Ferris wheel and an inflatable play area. The outdoor festival would
also have a concert at 7 p.m. by the Gufs, a band that originated in southeastern Wisconsin.
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Taste of Milwaukee would also have the evening dinner aimed at businesses and
upper class Milwaukee citizens. The event would be held at the Milwaukee Public Museum,
incorporating that the outdoor festival is right next-door. Tables would be able for purchase
for $1,000 and individuals can purchase tickets for $75 a person. The event would start at 5
p.m. which would be a cocktail hour and a silent auction. A cash bar would be available and
a string quartet would be playing music for guests to enjoy. At 6 p.m., attendees would be
invited to sit down and hear guest speakers. Guest speakers would include the executive
director of United Cerebral Palsy in southeastern Wisconsin, and Brett Favre, quarterback
of the Green Bay Packers. In addition, the voice auction would be spoken by Dan Needles,
sports anchor of WISN Channel 12 and would take place directly after the speakers and
also throughout the rest of the evening.
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At about 6:30 p.m., guests would be invited to taste the restaurants that are featured at
the event. These restaurants would have stations set up along the perimeter of the tables.
This would include 25 of the top Milwaukee restaurants and bars including:
Milwaukee
Chophouse
Lake Park
Bistro
Elsa’s
Eddie
Martini’s
Mo’s Steaks
Moceans
Mo’s Cucina
Pasta Tree
Coast
Blu
Jake’s
Bacchus
Dream Dance
The
Safehouse
Capital Grille
The King and I
Aliota’s
Polaris
Balistreri’s
Elm Grove Inn
Night
Swig
Eagan’s
Riverfront
Pizzeria
Cameron’s
Steakhouse
Those in attendance at the evening dinner would also have the opportunity to go
outside and enjoy the outdoor festival by enjoying desserts and the concert at 7 p.m. This
would be included in their ticket price for the evening dinner. While they are enjoying
stations from these restaurants inside, members of the Milwaukee Symphony Orchestra
would be playing music for guests to enjoy. At 10 p.m. a fireworks display, put on the
Bartolotta Fireworks Company, would be showcased over the lakefront for guests of both
the outdoor festival and evening dinner to enjoy.
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Goals
 Attract more people
At the last taste of Milwaukee there were approximately 500 people in attendance.
Our number one goal for the new Taste of Milwaukee is to try and attract more people which
would also raise more money for the charity.
 To expand the event besides just dinner
In years past, the Taste of Milwaukee was held in the Hyatt and it was geared
primarily towards businesses only. Our new plan proposes an entire day event that would
include attractions of all sorts that would be geared towards families.
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 Making a website
Our plan would also include a website that we would be able to include in all of our
mailings and other marketing materials. This would hopefully attract people to the site; give
them a convenient means of donating money and also a calendar of events for the new
Taste of Milwaukee.
 Raise more money
Ultimately this is our biggest goal for the new Taste of Milwaukee.
We are
structuring all of our day events around raising more money for charity.
 Get more sponsors (Milwaukee oriented)
While expanding Taste of Milwaukee, we thought it would be important to broaden
our scope and really work on having more restaurants and a wider variety of sponsors for
the event.
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 Attract more volunteers
For the new Taste of Milwaukee we would like to attract more local volunteers. We
would be able to get extra help from local schools such as UWM and Marquette that would
have people willing to volunteer
 To bring in more live entertainment
This goal seems to be an integral part for getting the desired attendance at the new
Taste of Milwaukee. If we bring in the right entertainment it will attract more people, more
sponsors, and ultimately more money for the charity.
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Objectives
 To increase the overall attendance to 1,000
Strategy: In order to attract more people to Taste of Milwaukee it needs to be geared more towards
families and individuals rather than solely corporations.
Tactic: We are going to reorganize the entire Taste of Milwaukee to make it more inclusive for all
individuals. First, we are going to hold the event in the summer and have a day (festival) portion at
Veterans Park, and also have a night component that would be more formal than the day that
would still attract the corporations at the Milwaukee Art Museum
 To obtain three new corporate sponsors for the event
• Have corporations sponsor specific events at the park (i.e. concert and kids
game area). They will get the name recognition;
• Miller
• Briggs and Stratton
• Harley Davidson
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•
Midwest Airlines
•
Johnson Controls
•
Kohl’s Department Store
•
MSOE
•
UW-Milwaukee
•
Marquette University
•
Involve area hospitals:
1. St. Luke’s
2. Froedtert Hospital
3. Children’s Hospital of Wisconsin
4. Medical College of WI
5. Waukesha Memorial
Strategy: Taste of Milwaukee is going to try and get more sponsors with the increased attendance they will
attract.
Tactic: Taste of Milwaukee will give corporate sponsors the opportunity to sponsor a specific event. In
return, they will be allowed to promote their company at that specific event. Specific sponsors will include
Harley Davidson, Johnson Controls, and Miller Brewing.
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 To pair up with another non-profit to increase funds raised to $100,000
• M.S.
• Autism
• Make-a-Wish Foundation
• American Cancer Society
Strategy: Currently Taste of Milwaukee is organized to help United Cerebral Palsy. In Milwaukee
they are a relatively small organization and we thought a larger charity might be more experienced
and able to attract and handle a larger event.
Tactic: It would be easy to find a charity to pair up with, and they could have the option to
participate in one specific part of the event. For example: American Cancer Society could organize
a bike ride or race by the lake where riders would pay a donation fee to be involved.
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
To expand the event to the art museum and surrounding outdoor area
(Veteran’s Park) to accommodate more in attendance
• See if the Milwaukee Yacht Club would be interested in being involved
since they border Veteran’s Park. Maybe have people that go to the
festival purchase tickets so they can be on Lake Michigan during the
fireworks.
Strategy: By expanding the event to outdoor venues during the day, will make it a more public
event.
Tactic: Set up various food stands along the lakefront at Veterans Park where families can gather
and sample various goods Milwaukee has to offer while benefiting a good cause.
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 To increase awareness for more families to attend the outdoor festival
• Inflatable games etc.
Strategy: We would expect more people to attend simply because it would be a day-long event. By
having these attractions we anticipate children and adults to enjoy these entertaining activities.
Tactic: Taste of Milwaukee would have games for children of all ages, live entertainment and
shows that would appeal to families.
 To increase security guards and safety around the festival to ensure that families
have a safe environment to bring children to
Strategy: Increase security presence so that families and individuals feel safe and comfortable
without having to worry about safety issues.
Tactic: Increase security presence with private volunteers as well as Milwaukee Police and Fire
Department and also work closely to monitor the lakefront so that no one accidentally gets injured.
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 To bring in a new celebrity to draw more people to attend the event.
Strategy: Popular celebrities always draw a crowd. Thus with a celebrity like Brett Favre, we
believe the event will not only have instant credibility but also generate fans to come out in support
of the celebrity and the event.
Tactic: Send celebrities a letter outlining why we need their help and what their contributions mean
to not only our organization but also people that are ill.
 To have a raffle that will generate $500 to benefit United Cerebral Palsy
Strategy: To have those in attendance by a raffle ticket to our 50/50 raffle. At the end of the day a
ticket will be drawn and that person will win 50% of the total money brought in from the raffle. The
other 50% will go to United Cerebral Palsy.
Tactic: Have event volunteers walking around advertising the raffle and how the 50/50 concept
works. We will let the people know the personal and social benefit of participating in this great
raffle.
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 To have a silent and voice auction that will bring in $10,000 for the cause
Strategy: Taste of Milwaukee will hold this event during the evening at the Art Museum because we
want to generate the most money possible. By having this event at night we are hoping the more
formal setting will generate a generous amount of money.
Tactic: Set up this auction at the Art Museum and make those at the event aware of where the
money is going and whom it will benefit. At the end of the evening the winners will be announced.
 To increase donations given by attendees by double
Strategy: With the increased attendance we are hoping to attract, and the number of sponsors we
are attracting, we feel that donations could double.
Tactic: By informing those involved in this great event where the money they are donating will go,
we believe they will be charitable in their donations.
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Target Audience
Consider that the Taste of Milwaukee will be held at two different time periods
throughout the day, we have various targets for our audience. The day event will be held
from 11:00 a.m. – 10:00 p.m. at Veterans Park. This being said, we will plan on targeting
families, college students and couples, both young and old. We are targeting families who
enjoy outside activities and are looking to get outside and enjoy summertime in Milwaukee.
We believe that the Taste of Milwaukee will be a great event for the entire family and an
ideal situation for an enjoyable family outing.
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Secondly, we plan on targeting college students. With Marquette University, UWM,
MATC and MSOE all in the heart of Milwaukee, there are plenty of young students living in
the area looking for good food and summer fun. Considering there are plenty of bars in
Milwaukee, we feel that these students will be out and about and wanting to try the various
food items that will be available. We also feel that this is a great date opportunity for
couples young and old. This event is meant to bring the Milwaukee community together
and we feel that by targeting these groups the event will be a hit.
For the event held during the evening, we plan on targeting the upper-class and also
Milwaukee businesses. This event will be more upscale and will be held at the Art Museum.
We will be selling tables to businesses in a hope that they will buy them as a group and
bring clients, customers or employees to the event. Considering this event is pricey, we
hope to establish a sense of elegance during the evening portion of the event, thus we are
targeting upper-class and respective Milwaukee businesses.
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Advertising
 Commercials: Fox 6 News promotion at the Milwaukee Art Museum along with
one of the restaurants promoting the event to Milwaukee residents, one in the
morning and one in the evening.
 Radio Advertisements: Get the word out, cheap, easy to do. Do in the morning
traffic and evening rush hours. It would be heard on 94 WKTI.
 Advertise in the Milwaukee Journal Sentinel and also in various college
newspapers to draw in the younger crowd
 Advertise in conjunction with local YMCA’s to draw in the families
 Do online advertising by sending emails about the event and having a newsletter
with updated bulletins
 Promote idea to corporations to help draw in groups (use the board members to
advocate to their place of employment)
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Calendar
Advertisements
Launch
Website
Press release
about changes
Press release
about specific
changes
Contact
Museum
Contact
Celebrities and
Brett Favre
Contact and
meet with
restaurants
Contact the
Gufs
Reserve
auction items
Letter and
meetings with
new sponsors
Contact
Bartolotta
Fireworks
Contact
Veteran’s Park
July
2007
August
2007
September
2007
October
2007
November
2007
December
2007
January
2008
February
2008
March
2008
April
2008
May
2008
June
2008
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Funding
Our goal is to double the amount of money raised from the previous Taste of
Milwaukee. Last year, $45,000 was raised. We hope to raise $100,000 this year. We see
this as an attainable goal because we are expanding the event immensely which will bring
in a lot more people. The day portion is going to cost $15 for adults, $12 for students and
$5 for children 12 and under. This admission fee will include five tickets to use at any of the
featured restaurants outside. Additional tickets will be available for five dollars for three.
The evening portion is going to cost $1000 for a table which seats ten people. People can
also buy individual tickets for $75. This includes an unlimited amount of food inside the
Milwaukee Art Museum. Drinks will also be available for an additional charge.
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Each person, upon arriving to the event, will receive a brochure about the event and
a donation request slip that can be filled out and returned at the time of their departure. The
voice auction and silent auction will include various items that will be donated to United
Cerebral Palsy. An example would be a travel package including airfare, hotel, and
transportation. This will help to raise a significant amount of money. During the day, there
will be booths about United Cerebral Palsy and an opportunity to donate more money as
well. There will be some costs to consider including renting the spot at the Milwaukee Art
Museum and paying the band that plays during the day. Our goal is to receive as many
donations as possible.
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Budget
Restaurants
Museum
Donating their services (free
advertisements for them)
$5,000
Invites/Tickets
Website
$3,000
in-house design (no cost)
Gufs
Orchestra
$1,500
$2,000
Fireworks
Donating services
Inflatable Toys
$2,000
Veteran’s Park
Donating site for the day
Total Expenses
$13,000
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Website
For the June 21, 2008 Taste of Milwaukee, we will launch a website. This website will be
launched nine months prior to the date at www.tasteofmilwaukee.com. This website will feature
everything you will need to know regarding the event such as time, location, date, and what to
expect. Prospective businesses can use this website as a tool to become involved with this great
event. Furthermore, we will have detailed directions from every direction on how to get to Veterans
Park and The Art Museum; for example, coming from Chicago, Madison, and Green Bay.
Additionally the website will tell what types of food will be offered as well as pricing and various
events that will happen throughout the day. A 360 degree virtual tour will also be available on the
website of what the grounds look like. We will have camera crews go to Veterans Park and the Art
Museum and take a short five minute video of where the event will be. This will give those looking
to get involved a better idea of the event. We will also offer a link to buy tickets in advance. If the
tickets are purchased up to a month in advance of the scheduled date, for every five tickets bought
you will receive one free. We are anticipating that the website will be used as a tool for the
community to utilize for any questions or concerns regarding the event. The website will also
include personal stories about those with the disability.
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Promotions
To reach our goal of doubling the amount of attendees many different promotions will be
done to draw people to the event. Various things will include:
 For the first 100 people, they will receive five extra tickets and a Brett
Favre bobble head. This will give incentive to get there early and get the
event started.
 We will also give a 10% discount when buying tickets in quantities of 20 or
more.
 For any corporation buying a table in the evening portion, they will be
given 20 free raffle tickets for prizes.
 Miller will give out a beer when one is bought during the day festival from
11 a.m. to 1 p.m.
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Evaluation

To determine if the Taste of Milwaukee raised more awareness in the
community
o See if attendance increased
o Hand out brochures to those walking into the festival
o Executive director will speak about the cause at the evening dinner
o Did the change of venue help with attendance?
•
To determine if the funds raised were increased
o Look at how much money was raised
•
Keep the community informed
o Sending out press releases about attendance
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Appendix
34
Taste of Milwaukee Survey:
1) On a scale from 1-10, how would you rate the food?
(very poor)1-----2-----3-----4-----5-----6-----7-----8-----9-----10 (very good)
2) What did you think of the variety of food provided?
(very poor)1-----2-----3-----4-----5-----6-----7-----8-----9-----10 (very good)
3) What did you think of the price of admission?
(too low)1-----2-----3-----4-----5-----6-----7-----8-----9-----10 (too high)
4) How would you rate the service you received throughout the event?
(very poor)1-----2-----3-----4-----5-----6-----7-----8-----9-----10 (very good)
5) If you attended at night, what did you think of the entertainment provided?
(very poor)1-----2-----3-----4-----5-----6-----7-----8-----9-----10 (very good)
6) What time of year would you want this event held?
A)
B)
C)
D)
Winter
Spring
Fall
Summer
7) How did you hear about The Taste of Milwaukee?
A)
B)
C)
D)
E)
Advertisement
Friend/Family
Co-Worker
Word-of-mouth
Other _______________
8) Will you return to this event next year? If no, why?
A) Yes
B) No
9) Comments, suggestions and feedback.
35
7519 W. Oklahoma Avenue
Milwaukee, WI 53219
(414) 329 4500
www.ucpsew.org
FOR IMMEDIATE RELEASE:
February 13, 2008
Contact:
Ashley Spingola
Public Relations Director
Phone: 414-920-0293
Fax: 414-920-0294
E-Mail: Spingola@ucpsew.org
Taste of Milwaukee Moves Event Outside by Lakefront
MILWAUKEE, Wis.—Taste of Milwaukee will move its annual event from an evening dinner to
also include an outdoor festival. The annual event will take place on the lakefront and at the
Milwaukee Art Museum on Saturday June 21, 2008 from 11 a.m. to 10 p.m.
“I am very excited to see how our new changes take shape,” said Fred Hesselbein,
executive director of United Cerebral Palsy in southeastern Wisconsin. “Adding the outdoor
festival will allow residents to enjoy what Milwaukee has to offer.”
The event, formerly an evening dinner aimed at businesses, will have an all-day outdoor
festival. The festival will include restaurants such as Kopp’s, Real Chili and Water Street
Brewery. Rides and games will also be featured at the festival to attract more families. The
evening dinner will showcase more upscale Milwaukee restaurants, including Eddie Martini’s,
Bacchus and Mo’s Cucina. Individuals or businesses can buy a table for $300.
-More36
Taste of Milwaukee Changes
2-2-2
The festival will take place at Veteran’s Park starting at 10 a.m. and lasting until 9 p.m.
The evening dinner will start with a cocktail hour at 5 p.m. at the Milwaukee Art Museum
followed by dinner stations starting at 6 p.m. The dinner will also feature a live band with music
and an auction. The Gufs will also give a concert at the park at 7 p.m. Fireworks, with a
showcase by Bartolotta Fireworks Company, will take place over the lakefront at 10 p.m.
Founded in 1954, United Cerebral Palsy of Southeastern Wisconsin’s mission is to
advance the independence, productivity and full citizenship of people with disabilities. UCP
programs include Employment Services, Independent Living, Respite, Advocacy and
Information and Referral, reaching over 2,000 area individuals each year. For more information
on these programs, please call (414) 329-4500.
# # #
37
7519 W. Oklahoma Avenue
Milwaukee, WI 53219
(414) 329 4500
www.ucpsew.org
FOR IMMEDIATE RELEASE:
January 7, 2008
Contact:
Ashley Spingola
Public Relations Director
Phone: 414-920-0293
Fax: 414-920-0294
E-Mail: Spingola@ucpsew.org
Taste of Milwaukee to See New Changes
MILWAUKEE, Wis.—The Taste of Milwaukee dinner, held annually in the spring, will see
changes in the future. Specific changes have not been announced as of yet.
“We have done some research on events similar to this in other cities and see what huge
success they have,” said Fred Hesselbein, executive director of United Cerebral Palsy in
southeastern Wisconsin. “Our chapter feels that by taking a new angle to this event, we will be
able to raise more money for our cause.”
The annual dinner was a one-night event that featured the top 25 restaurants in
Milwaukee. Specific details will be announced within the next two months. All proceeds from
the event benefit United Cerebral Palsy in southeastern Wisconsin.
Founded in 1954, United Cerebral Palsy of Southeastern Wisconsin’s mission is to
advance the independence, productivity and full citizenship of people with disabilities. UCP
programs include Employment Services, Independent Living, Respite, Advocacy and
Information and Referral, reaching over 2,000 area individuals each year. For more information
on these programs, please call (414) 329-4500.
# # #
38
February 7, 2008
Leslie Johnson
Capital Grille
310 W. Wisconsin Ave.
Milwaukee, WI 53203
Dear Leslie:
RE: Taste of Milwaukee 2008
On behalf of United Cerebral Palsy of Southeastern Wisconsin, I cordially invite you to be one of
the restaurants we will showcase as we celebrate the 25 th anniversary of Taste of Milwaukee.
For this anniversary of our signature event, we are seeking the participation of restaurants that
represent the best of the best that Greater Milwaukee has to offer. All proceeds benefit children
and adults with disabilities whose lives are dependent upon our services. Our outreach
includes all disabilities, not just cerebral palsy.
We would be honored to have you join us on Saturday June 21st, 2008. Attendance for the
Taste of Milwaukee this year is expected to be well over 500, giving your restaurant an
excellent promotional opportunity.
We seek the following donations and commitments from participating restaurants:
•Your restaurant's specialty dish or entrée (sample sizes, not full size)
• A gift certificate for 2 or 4 people to enjoy your restaurant to be featured in
our silent auction at the event
We ask that your dish of choice and restaurant logo be submitted to me by
December 10, 2007 as we prepare our signage for the event. Other featured
restaurants have included: Elm Grove Inn, Nanakusa, Carini's La Conca d'Oro, and Polaris
Revolving Rooftop, to name a few.
Your generous support makes it possible for us to improve the human condition and enrich the
lives of individuals whose lives have been compromised by cerebral palsy and other disabilities.
We look forward to working with you.
Sincerely,
Zachary Knobel
Special Events Manager
zknobel@ucpsew.org
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August 5, 2007
Brett Favre
Green Bay Packers
Lambeau Field
Green Bay, WI
Dear Brett Favre,
RE: 26th Anniversary of Taste of Milwaukee
Good morning! Each March, United Cerebral Palsy hosts its 25th Anniversary of Taste of
Milwaukee, which is a fun-filled evening that showcases some of the finest culinary delights in
our community. We had over 500 attendees at the 2006 event and we hope to have even
more at our Saturday June 21, 2008, Taste of Milwaukee at the Milwaukee Art Museum!
We would be thrilled if you would consider joining us at this event as special honored guest
celebrities. We always try to bring in celebrities from all aspects of Milwaukee and would love
to have you join us! I realize that you receive many requests of this kind and I thank you in
advance for considering this invitation.
The generous support of partners makes it possible for us to advance the independence,
productivity and quality of life of individuals affected by cerebral palsy and other disabilities. On
behalf of the entire organization, we thank you for your personal consideration. We look
forward to future opportunities to collaborate with you!
Please contact me with any questions you may have. I look forward to hearing from you!
Thank you for your time.
Sincerely,
Zachary Knobel
Special Events Manager
Tel: 414-329-4501 ext 224
zknobel@ucpse.com
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RADIO SPOT:
“Taste of Milwaukee: Fun in the sun and a night on the town” :30
FOR IMMEDIATE RELEASE
Kill date: June 20, 2008
COME AND CELEBRATE MILWAUKEE’S FINEST FOOD AT THE 26TH ANNUAL
TASTE OF MILWAUKEE.
BEGINNING AT 11 A.M. ON SATURDAY JUNE 21 AT
VETERAN’S PARK, TASTE THE BEST IN MILWAUKEE DINIING INCLUDING MADER’S,
MISS KATIE’S DINER AND LA PERLA. AT NIGHT, ATTENDEES CAN EXPERIENCE
MILWAUKEE IN ELEGANCE AS THEY DINE IN THE MILWAUKEE ART MUSEUM. MEET
BRETT FAVRE, ENJOY A CONCERT FROM THE GUFS AND A FIREWORKS DISPLAY.
ALL PROCEEDS TO BENEFIT UNITED CEREBRAL PALSY IN SOUTHEASTERN
WISCONSIN. FOR MORE INFORMATION CALL 414-568-698 OR VIST W-W-W-DOTTASTEOFMILWAUKEE-DOT-C-OM.
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Auction Items
*Indicates voice auction item
Name
Fun For the kids
*Family Festival Fun Package
Green Bay Packer Football
Fitness Club Package
Relax in Cedarburg
Vacation to Overland Park, KS
Family Fun Outing Package
Description
One “A” level membership to
the Betty Brinn Children’s
Museum and a Jelly Belly
candy machine with candy
A voucher for 1 family pack of
4 tickets to 2008 Polishfest, a
family pack of 4 tickets to
GermanFest and 4 tickets to
2008 Summerfest
Stamped autograph football
from the Green Bay Packers
A three month individual
Wisconsin Athletic Club
membership
A one-night stay in the best
available room at the
Washington House Inn B&B in
Cedarburg; gift basket from
East Shore Specialty Foods $
$50 gift certificate for The
Capital Grille
2 night, weekend stay in a
luxurious one-bedroom suite at
the Holtze Executive Village
A voucher for a family pack of
4 tickets to GermanFest and a
family fun package to the
Value
$110
$300
$120
$100
$325
$225
$140
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Milwaukee County Zoo
*Steak & Wine for a large
group package
*A trip for 2 in the U.S.
Theater Date
Digital Cable Package
*Theater and Dinner package
*Autographed Packer Helmet
Harley Davidson Leather
Jacket
Milwaukee Admirals
*Large Group Dinner at the
Hyatt
*Show the Journey of Love
with diamonds
*Take everyone out to the ball
game
A 10 bottle wine tasting for up
to 16 people and a $100 gift
certificate to The Capital Grille
2 roundtrip airfare in the U.S.
courtesy of Midwest Airlines
A voucher for 2 tickets to the
2008 performance of any
Milwaukee Ballet as well as 2
tickets to any 2007 theatre
production at the Milwaukee
Chamber Theatre
6 months of digital cable
services from Time Warner
Cable
A certificate for two tickets to
any one Main Stage Next Act
Theater performance and a
$100 gift certificate to Mo’s
Signed by Brett Favre & Head
Coach, Mike McCarthy
Men’s XL leather jacket
$250
Milwaukee Admirals VIP game
and dinner for four and a team
autographed hockey stick
Chef’s table at the Hyatt for up
to 20 people in the Mian
Kitchen, 10 standard guest
rooms, 1 one-bedroom suite
and breakfast for 20 people
Kessler’s 14 karat yellow gold
Journey pendant contain gin 7
round brilliant cut diamonds
Enjoy a Brewer’s luxury box
suite for 14 with 6 parking
passes for any game
$300
$700
$150
$500
$200
$250
$300
$3,000
$2,700
$1,500
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