lejaby elixir swimwear

swimwear
lejaby
elixir
SPRING-SUMMER 2016 COLLECTION
rasurel, the precursor
to maison lejaby bain
Seaside fashion experts since 1928
• 1928: Launch of the first swimwear collection for women, men and children
• 1979: Leading swimwear brand on the French market
• 1980: 1.5 million pieces sold / French Export Award winner
• 2013: Rasurel becomes Maison Lejaby Bain
summary
COLLECTION STRATEGY
5
COLLECTION SPIRIT
7
TRENDS AND COLOURS
8
COLLECTIONS12
LEJABY COLLECTION
13
ALLURE15
SPLENDIDE20
COQUETTERIE22
ELIXIR COLLECTION
24
DÉESSE26
CHARMEFOU30
FATALE34
CACHEMIRE38
→An interactive summary
to follow the thread
of Maison Lejaby collections
3
→SUMMARY
FRENCH COUTURE SPIRIT
KNOW-HOW
• Intrepid designs which dare to be different
with ground-breaking ideas
• The most beautiful fabrics in all the collections
• Exceptional, distinctive finishings
• Strong & unique colour palette always ahead
of the trends
• A perfect fit, probably the best in the world
of corsetry
• E xceptional fabric combination, giving our products
a strong identity
•C
uts that flatter and provide confort
•O
ur products remain impeccable after use
COUTURE COLLECTION
DIFFERENCE
100% handmade
and Made in France
IDENTITY
Laboratory
Corsetry & Swimwear
French Luxury
Designer spirit
Avant-garde style
Exclusive precious materials from the Haute-Couture
Exceptional Pleasure
Swimwear Price: 240-400 €
LEJABY COLLECTION
IDENTITY
Corsetry & Swimwear
Audacious chic
Daily pleasure
Swimwear Price: 110-150 €
4
COMPETITION
Chantelle
Simone Pérèle
Aubade
Lise Charmel
Maryan Melhorn
Seafolly
COMPETITION
La Perla
Eres
Lise Charmel
Carine Gilson
Chantal Thomass
ELIXIR COLLECTION
IDENTITY
Larger cup size-expert collection
Corsetry & Swimwear
Refined seduction
Audacious technicity
Flawless good-looking
Sensual daily pleasure
Swimwear Price: 120-160 €
COMPETITION
Prima Donna
Empreinte
Freya
→SUMMARY
strategy
SWIMWEAR COLLECTIONS
2016
3 OBJECTIVES
FOR OUR SWIMWEAR COLLECTIONS 2016:
• Settle a strong collection Maison Lejaby Swimwear with a DNA
as impactful as the one of the corsetry,
• Use our codes of the corsetery collections swimwear collections
to insure a coherence and a unit,
• Inject more fashion, modernity and boldness
in this new Swimwear collections 2016.
5
→SUMMARY
recommendations
of assortment
by type of points of sale
Department
stores
Retailers
Retailers
Allure
Priority 2
Priority 2
Priority 1
Splendide
Priority 4
Coquetterie
Priority 1
Swimsuit
shop
Hydrotherapy
spas
Day spas
Priority 2
Priority 1
Lejaby
Priority 3
Priority 1
Priority 2
Elixir
Déesse
Priority 3
Priority 1
Charmefou
Fatale
Priority 2
Priority 1
Priority 2
Priority 5
6
Priority 3
Priority 3
Priority 3
Priority 3
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
7
→SUMMARY
trends and
colours
8
purple
lagoon
→SUMMARY
spring-summer 2016
trends
and
FATALE
CELESTIAL SAVANNAH
ALLURE
CELESTIAL
COQUETTERIE
CELESTIAL
COQUETTERIE
MAJORELLE
9
blue
black
→SUMMARY
spring-summer 2016
trends
and
10
FATALE
ANEMONE SAVANNAH
CHARMEFOU
ANEMONE
ALLURE
ANEMONE
CHARMEFOU
BLACK
SPLENDIDE
BLACK
DÉESSE
BLACK
→SUMMARY
orange
spring-summer 2016
trends
CACHEMIRE
ORANGE CASHMERE
11
DÉESSE
WHITE
DÉESSE
BLOOD ORANGE
DÉESSE
ORANGE
ALLURE
BLOOD ORANGE
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
lejaby
elixir
SPRING-SUMMER 2016 COLLECTION
12
→ELIXIR
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
lejaby
Walk with confident “Allure” and laze without
a care on the diving board in THE perfect
swimsuit, mixing the look of lingerie with textile
innovations.
Take on the summer in Amazon mode, a warrior
queen at a very boho-chic summer hot spot,
choosing the subtle harmony of a suede effect
line, decorated with lace-up detail.
Elegant with Coquette or simply Splendid…
How do you choose between the ultra-couture
trend of guipure, or the graphic florals that
brighten a golden suntan so beautifully?
13
→ELIXIR
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
ALLURE
SPLENDIDE
lejaby
COQUETTERIE
14
→ELIXIR
→SUMMARY
ALLURE
lejaby
SOFT BUSTIER SWIMMING COSTUME R60137
SOFT TRIANGLE SWIMMING COSTUME R60131
15
SWIMMING COSTUME
WITH UNDERWIRING R60135
→ELIXIR
→SUMMARY
ALLURE
lejaby
SOFT TRIANGLE (REMOVABLE PADDING) R60142
BRIEFS R60153
16
UNDERWIRING R60148
KNICKERS R60154
→ELIXIR
→SUMMARY
ALLURE
A permanent, timeless and innovative line
of wardrobe essentials. Pieces with perfect
seamless finishings. A cosmetic, efficient fabric
that is ultra-soft to the touch.
R60137-SOFT BUSTIER
SWIMMING COSTUME
1-4 / XS S M L
R60131-SOFT TRIANGLE
SWIMMING COSTUME
1-4 / XS S M L
R60135-SWIMMING COSTUME
WITH UNDERWIRING
B 2-5 / 85-100 / 32-38 / 70-85
C 2-5 / 85-100 / 32-38 / 70-85
D 2-4 / 85-95 / 32-36 / 70-80
E 2-4 / 85-95 / 32-36 / 70-80
KEY SALES PITCHES
- A seam with the illusion of ladder hemstitch, shying away
from the rules of lingerie for a stylish effect on swimwear
- Sized finishings: No visible seams on the thighs
and buttocks thanks to the clean cut technique
- A cosmetic fabric with Rhodia® thread containing active
minerals to increase the elasticity of the skin by activating
its microcirculation and reducing the appearance of cellulite
- A trio of fashionable and functional swimming costumes
- A new soft triangle shape with removable cups
R60142-SOFT TRIANGLE
(REMOVABLE PADDING)
1-4 / XS S M L
FABRICS
• Explosive Emana from Brugnoli woven
with a Rhodia® thread - Clean cut fabric
• Lycra® beauty for a shaping effect
COMPOSITION
59% polyamide/41% Lycra® elastane
R60148-UNDERWIRING*
C 2-5 / 85-100 / 32-38 / 70-85
D 2-5 / 85-100 / 32-38 / 70-85
E 2-5 / 85-100 / 32-38 / 70-85
R60154-KNICKERS*
2-5 / S M L XL
DELIVERY DATE
1st January 2016
COLOURS
R60153-BRIEFS
1-4 / XS S M L
Black CelestialAnemone Blood
(504)
(647)
(654)
orange
(660)
*Only avaliable in Celestial (647)
17
→ELIXIR
→SUMMARY
ALLURE
focus on shape
SOFT TRIANGLE (REMOVABLE PADDING)
• New soft triangle shape with removable cups
• Basque to ensure support
• “Openwork” seam along the neckline
• Choker fastener closed with a bow
SOFT BUSTIER SWIMMING COSTUME
• New straight strapless swimming costume shape
• Silicone around the bust for support
• Horizontal “openwork” seam for French-style Designer Spirit
• Removable straps wearable as a choker
18
→ELIXIR
→SUMMARY
ALLURE
focus on materials
The material used for our “Allure”
swimwear line is called Emana. It
is a new, innovative material made
of “cosmetic” thread that controls
cellulite. Its efficacy is rooted in the
fact that, unlike microencapsulation,
the thread retains its properties and
effectiveness even after many washes.
19
→ELIXIR
→SUMMARY
SPLENDIDE
lejaby
MINI BRIEF R60250
PAREO R60276
20
SWIMMING COSTUME
WITH UNDERWIRING R60235
SOFT STRAPLESS BRA R60237
BRIEFS R60253
→ELIXIR
→SUMMARY
SPLENDIDE
A floral trend line with an asymmetric
engineered motif. A two-tone print
punctuated by guipure in the Maison
Lejaby spirit.
R60235-SWIMMING COSTUME
WITH UNDERWIRING*
B 2-5 / 85-100 / 32-38 / 70-85
C 2-5 / 85-100 / 32-38 / 70-85
D 2-4 / 85-95 / 32-36 / 70-80
E 2-4 / 85-95 / 32-36 / 70-80
R60237-SOFT STRAPLESS BRA
1-4 / XS S M L
R60428-UNDERWIRED
B 2-4 / 85-95 / 32-36 / 70-80
C 2-4 / 85-95 / 32-36 / 70-80
D 2-4 / 85-95 / 32-36 / 70-80
KEY SALES PITCHES
- An engineered, floral and abstract print
with a hard-hitting visual effect
- A new soft strapless shape
combining comfort and aesthetics
- A painting-like pareo, which is carried through
the entire Maison Lejaby Swimwear collection
R60250-MINI BRIEF
1-4 / XS S M L
FABRICS
• Exclusive Ripa print designed exclusively
for Maison Lejaby on a clean cut base
• Interspitzen spirit guipure
• Cotton pareo, resistant to chlorine and UV rays
R60253-BRIEFS
2-5 / S M L XL
COMPOSITION
Swimming costume: 70% polyamide/30% elastane
Sarong: 100% cotton
R60276-PAREO
OS
DELIVERY DATE
1st January 2016
COLOURS
BlackBlood
(504) orange
(660)
*Only avaliable in Black (504)
21
→ELIXIR
→SUMMARY
COQUETTERIE
lejaby
SWIMMING COSTUME
WITH UNDERWIRING R60535
PADDED STRAPLESS BRA R60547
BRIEFS R60553
22
UNDERWIRED TRIANGLE R60543
MINI BRIEF R60550
→ELIXIR
→SUMMARY
COQUETTERIE
Variation on corsetry with the use of
guipure on swimwear.
R60535-SWIMMING COSTUME
WITH UNDERWIRING
B 2-5 / 85-100 / 32-38 / 70-85
C 2-5 / 85-100 / 32-38 / 70-85
D 2-4 / 85-95 / 32-36 / 70-80
E 2-4 / 85-95 / 32-36 / 70-80
R60547-PADDED STRAPLESS
BRA
1-4 / XS S M L
R60543-UNDERWIRED
TRIANGLE
B 2-4 / 85-95 / 32-36 / 70-80
C 2-4 / 85-95 / 32-36 / 70-80
D 2-4 / 85-95 / 32-36 / 70-80
KEY SALES PITCHES
- A line in which
guipure becomes trimming
- A bikini shape
for a younger target
- A new soft strapless bra
with removable cups
R60550-MINI BRIEF
1-4 / XS S M L
FABRICS
• Plain Ripa Clean Cut
• Interspitzen Guipure
COMPOSITION
Main fabric: 70% polyamide/
30% elastane
Guipure: Interspitzen
R60553-BRIEFS
1-5 / XS S M L XL
DELIVERY DATE
1st January 2016
COLOURS
23
CelestialMajorelle
(647)
(691)
→LEJABY
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
elixir
Go for the “Déesse” goddess look in elegant
draping, subtly enhanced with eyelets for a
trendy touch, or play it simply “Fatale” with
perfect support in a “wild” print for a look that’s
overtly sensuous.
Fall for the implied transparency of a lacy stitch,
for a chic French seaside look.
Meet at the bar lounge at sunset, divinely
dressed in a tunic or pareo in a brightly-coloured
Kashmir print.
24
→LEJABY
→SUMMARY
SPRING-SUMMER
2016
COLLECTIONS
DÉESSE
CHARMEFOU
FATALE
CACHEMIRE
elixir
25
→LEJABY
→SUMMARY
DÉESSE
elixir
SWIMMING COSTUME
WITH UNDERWIRING E60635
SOFT SWIMMING COSTUME E60631
26
STRAPLESS BRA WITH STRAPS ATTACHED E60647
KNICKERS E60654
→LEJABY
→SUMMARY
DÉESSE
elixir
PADDED BALCONNET BRA E60644
BRIEFS E60653
UNDERWIRING E60648
KNICKERS E60654
27
TUNIC E60670
→LEJABY
→SUMMARY
DÉESSE
A highly seductive permanent,
timeless line embodied by a drape
adorned with eyelets.
E60635-SWIMMING COSTUME
WITH UNDERWIRING
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
G 3-4 / 90-95 / 34-36 / 75-80
E60647-STRAPLESS BRA
WITH STRAPS ATTACHED
C 4-5 / 95-100 / 36-38 / 80-85
D 2-5 / 85-100 / 32-38 / 70-85
E 2-4 / 85-95 / 32-36 / 70-80
E60631-SOFT SWIMMING
COSTUME
2-5 / S M L XL
KEY SALES PITCHES
- Pleating to accentuate the seductive aspect
- New strapless shape without underwiring,
with padding structure for support
- Eyelets, decorative choice of the season
- Elegant and reassuring shapes to ensure support up to a G cup
E60644-PADDED BALCONNET
BRA*
C 4-5 / 95-100 / 36-38 / 80-85
D 2-5 / 85-100 / 32-38 / 70-85
E 2-5 / 85-100 / 32-38 / 70-85 /
F 2-4 / 85-95 / 32-36 / 70-80
FABRICS
• A combination of two fabrics from Ripa,
one of which is lighter, facilitating the draping effect
• Metal-effect eyelets atttached by transfer,
heat-resistant, do not burn
• Lycra® Extra life and Lycra® Beauty
• Thicker lining on white colours, to create an opaque effect
E60654-KNICKERS
2-6 / S M L XL XXL
COMPOSITION
Main fabric: 75% polyamide/25% Lycra® elastane
Draped fabric: 62% polyamide/32% Lycra® elastane
Beachwear: 100% polyester
E60648-UNDERWIRING
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
G 3-5 / 90-100 / 34-38 / 75-85
DELIVERY DATE
1st January 2016
COLOURS
E60670-TUNIC
OS
E60653-BRIEFS*
1-5 / XS S M L XL
WhiteBlackBlood
(503)
(504)
orange
(660)
* Only avaliable in Black (504) and
Blood orange (660)
28
→LEJABY
→SUMMARY
DÉESSE
focus on shape
STRAPLESS BRA WITH STRAPS ATTACHED
• Strapless bra without underwiring with padding inside
to ensure support
• Silicon edges
• Straps attached for support, but easy to remove for tanning
without marks
• Strip of eyelets at the centre of the bust
• Supportive lining and adjustable straps
SOFT SWIMMING COSTUME
• Internal structure and back hooks identical to an underwired shape
to ensure optimum support
• Choker closing secured by a horizontal strip at the neckline
• Draped front decorated with a few eyelets for a slimming effect
• Supportive lining and adjustable straps
KNICKERS
• Draped panties to accentuate the seductive aspect
29
→LEJABY
→SUMMARY
CHARMEFOU
elixir
DEMI-CUP BRA E60744
BRIEFS E60753
SWIMMING COSTUME
WITH UNDERWIRING E60735
30
TUNIC E60770
→LEJABY
→SUMMARY
CHARMEFOU
The interpretation of lace, the symbol
of lingerie, on a swimwear line.Treated
in matching tones to ensure the
French-style Designer Spirit.
E60735-SWIMMING COSTUME
WITH UNDERWIRING
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
G 3-4 / 90-95 / 34-36 / 75-80
E60743-UNDERWIRED
TRIANGLE
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
E60754-CULOTTE
2-6 / S M L XL XXL
E60753-BRIEFS
2-5 / S M L XL
KEY SALES PITCHES
- A swimming costume ensuring support
and offering a sexy, stylish look
with its suggested transparency
on the stomach
- A new underwired triangle shape
for a deeper neckline and support ensured
up to an F cup
- A demi-cup bra for a more modern option
FABRICS
Openwork weave from Borgini, imitating
the technique of lace, the symbol of lingerie
COMPOSITION
Main fabric: 90% polyamide/10% elastane
Plain fabric: 80% polyamide/20% elastane
DELIVERY DATE
1st January 2016
E60770-TUNIC
2-4 / S M L
COLOURS
31
BlackAnemone
(504)(654)
→LEJABY
→SUMMARY
CHARMEFOU
focus on shape
SWIMMING COSTUME WITH UNDERWIRING
• Swimming costume with hidden underwiring and an internal structure
to ensure support
• All–over, lace-look weave lined with tulle on the stomach to add
a touch of seduction
• Slightly pointed back neckline
• Adjustable straps
UNDERWIRED TRIANGLE
• Innovative shape, a success in the Lejaby collection,
re-interpreted for Elixir
• A neckline edged with a ruff, freeing the bust for a deep neckline
• Adjustable straps
32
→LEJABY
→SUMMARY
CHARMEFOU
focus on materials
Our designer is hand cutting the
material which is used in our
“Charmefou” line, to create a
swimsuit prototype. She uses
cutting scissors and a weight to
hold the material in place. This
material is carried over from the
lace we use in corsetry.
33
→LEJABY
→SUMMARY
FATALE
elixir
BALCONNET SWIMMING COSTUME E60832
SWIMMING COSTUME
WITH UNDERWIRING E60835
34
UNDERWIRING E60848
BRIEFS E60853
→LEJABY
→SUMMARY
FATALE
elixir
STRAPLESS BRA E60847
KNICKERS E60854
SARONG E60876
35
TUNIC E60870
→LEJABY
→SUMMARY
FATALE
E60835-SWIMMING COSTUME
WITH UNDERWIRING
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
G 3-4 / 90-95 / 34-36 / 75-80
The animal print revisited in an exclusive
engineered motif. A unique treatment
to fulfil the expectations of the Elixir
woman: being beautiful and sensual in
unique shapes with perfect support.
E60832-BALCONNET
SWIMMING COSTUME*
C 4-5 / 95-100 / 36-38 / 80-85
D 2-5 / 85-100 / 32-38 / 70-85
E 2-5 / 85-100 / 32-38 / 70-85
F 2-4 / 85-95 / 32-36 / 70-80
KEY SALES PITCHES
E60848-UNDERWIRING
C 4-6 / 95-105 / 36-40 / 80-90
D 2-6 / 85-105 / 32-40 / 70-90
E 2-6 / 85-105 / 32-40 / 70-90
F 2-5 / 85-100 / 32-38 / 70-85
G 3-5 / 90-100 / 34-38 / 75-85
- An exclusive print developed for Maison Lejaby
- A new underwired strapless shape
guaranteeing optimum support
- A balconnet swimming costume shape
which has already proven successful
E60847-STRAPLESS BRA
C 4-5 / 95-100 / 36-38 / 80-85
D 2-5 / 85-100 / 32-38 / 70-85
E 2-4 / 85-95 / 32-36 / 70-80
FABRICS
• An exclusive Koine print
on a Eurojersey fabric
• Lycra Extralife®
• Beachwear: Polyester
COMPOSITION
E60854-KNICKERS
2-6 / S M L XL XXL
Main fabric: 72% polyamide/
28% Lycra® elastane
Beachwear: 100% polyester
E60853-BRIEFS
1-5 /XS S M L XL
DELIVERY DATE
1st January 2016
COLOURS
E60876-SARONG
OS
E60870-TUNIC
OS
* Only avaliable in Anemone savannah
(651)
36
AnemoneCelestial
savannahsavannah
(651)(652)
→LEJABY
→SUMMARY
FATALE
focus on shape
STRAPLESS BRA
• New shape of underwired strapless on Elixir
• Choker fastener thanks to the plain strip
• Silicone around the bust for support
37
→LEJABY
→SUMMARY
CACHEMIRE
elixir
TUNIC E60970
PAREO E60976
38
PAREO E60976
→LEJABY
→SUMMARY
CACHEMIRE
Line of beachwear that coordinates with
the swimwear collection.The cashmere
print presented in two colour registers:
orange-plum and turquoise-khaki.
E60970-TUNIC
OS
E60976-PAREO
OS
KEY SALES PITCHES
- A beachwear line in colours
that coordinate with the entire
swimwear collection
- A trendy print
that never goes out of fashion
- Bold colours
FABRICS
Print on polyester voile
COMPOSITION
Beachwear: 100% polyester
DELIVERY DATE
1st January 2016
COLOURS
39
Celestial
Orange
cashmerecashmere
(653)
(667)