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L’actualité is a
magazine with an
exceptional reputation
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LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
50 CHAMPIONNES
L’ENVIRONNEMENT
LE SUCRE
QUI TUE
Le diabète s’étend
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L’ACTUALITÉ IS QUEBEC’S MOST INFLUENTIAL
PUBLIC AFFAIRS MAGAZINE
L’actualite is Canada’s only French-language current affairs magazine and one of the world’s major Frenchlanguage publications. Its reports often become news in their own right, and its journalists and editors
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LAC-MÉGANTIC / 38
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MEDIA KIT 2015
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L’ACTUALITÉ AT A GLANCE
Issues per year
Average reading time
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Canada Readership 12+
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Male Readership
431,000
Female Readership
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(PMB Fall 2014)
SPÉCIAL VACANCES
PÊCHER AU
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DES LECTURES
D’ÉTÉ /64
LE SUCRE
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Le diabète s’étend
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générations.
Peut-on le combattre
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AFFAIRES / 19
DE
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50 CHAMPIONNES
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
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50 CHAMPIONNES
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ENGAGE WITH L’ACTUALITÉ AUDIENCES ON EVERY PLATFORM
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LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
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CHAMPIONNES DE
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DES GAGNANTS
ET DES PERDANTS
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Le diabète s’étend
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Peut-on le combattre
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AFFAIRES / 19
CHAMPIONNES DE
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VIDEO
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
890,000
READERS
130
%
34
%
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
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50 CHAMPIONNES
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QUI TUE
Le diabète s’étend
et touche toutes les
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Peut-on le combattre
autrement qu’avec des
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READERS
PER
COPY
5.7
AVERAGE
READER AGE
45
L’ACTUALITÉ
EFFECTIVELY REACHES
THE MOST SOUGHTAFTER FRANCOPHONE
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MORE READERS THAN
AFFAIRES PLUS AND LES AFFAIRES COMBINED
LISTED HERE IN % OF REACH
MORE FRANCOPHONE MOPES* THAN
AFFAIRES PLUS AND LES AFFAIRES COMBINED
READERSHIP
MEN TO
WOMEN
48/52
22% OF ADULTS WITH
INVESTMENTS OF OVER $250,000
66 MINUTES
16% OF ADULTS WHO ARE
INVOLVED IN BUSINESSES
PURCHASE DECISIONS
21% OF ADULTS WHO HAVE
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25%
WHO HAVE UNIVERSITY DEGREES
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(221,000 HAVE A HOUSEHOLD
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PMB Fall 2014
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
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SPECIAL ISSUES
APRIL 1: QUEBEC’S POWER LIST
THE 25 MOST POWERFUL PEOPLE IN THE PROVINCE. A MAJOR REPORT ON THE NETWORKS OF INFLUENCE.
JUNE 15: VACATION SPECIAL
HOW TO PREPARE FOR VACATION OR TRAVEL THIS SEASON. PRACTICAL ADVICE AND FEATURES TO GET YOU
DREAMING.
JULY: CORPORATE CITIZENS
A RANKING OF CANADA’S CHAMPIONS OF SUSTAINABLE DEVELOPMENT, IN COLLABORATION WITH
SUSTAINALYTICS AND MACLEAN’S.
OCTOBER 1: JOBS REPORT
SIGNIFICANT TRENDS IN THE JOB MARKET. THE SECTORS AND BUSINESSES TO WATCH.
NOVEMBER 15: COLLEGE AND UNIVERSITY REPORT
THE TRENDS AND INSTITUTIONS TO WATCH IN THE WORLD OF POST-SECONDARY EDUCATION.
DECEMBER 1: REPORT ON INNOVATION
WHAT’S UP AND WHAT’S NEW IN THE WORLD’S LABORATORIES, AND WHAT COULD CHANGE THE GAME IN
HEALTH, ENERGY, TRANSPORT, URBAN PLANNING, ENGINEERING AND FOOD.
JANUARY: THE YEAR AHEAD
POLITICS, ENERGY, TECH… WHAT’S COMING IN 2016?
L’ACTUALITÉ BUSINESS SUPPLEMENTS
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Look for special reports on the world of business in the following issues:
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LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
médicaments ?
LACTUALITE.COM AND SOCIAL MEDIA
PHOTO
Lactualite.com is the place to go to for analysis, information and debates. The site is refreshed daily with new content by bloggers and
journalists who regularly create a buzz and get quoted in other media.
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SOCIAL MEDIA
Our social-media presence is among the largest in Quebec, with over 150,000 Facebook likes and 100,000 Twitter followers. Both
are updated daily, with over 25 Twitter posts and 12–15 Facebook posts per day. Together, the two networks drive almost 30% of
visits to Lactualite.com.
NEWSLETTER
Our newsletter is among the industry’s best performers, with about 40,000 subscribers, an open rate of around 40% and click rates
above 10% (Our benchmarks are a 17.5% open rate and a 3.7% click rate).
8
Ces e
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GIE /3
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du gl
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December 19
January 16
January 26
April 1
ses
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finance
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ENFA
/14 i
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February 13
February 23
February 27
March 9
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ges dan
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IMPACT DATE
UDMUSMS
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April 17
April 27
May 1
May 11
May 20
May 14
May 25
June 3
AUGUST
June 19
June 29
July 8
SEPTEMBER
July 24
August 3
August 12
August 31
September 9
September 14
September 23
September 28
October 7
IN
RS
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
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DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
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LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
médicaments ?
DIGITAL MAGAZINE EDITIONS
Our digital editions offer a rich experience where readers enjoy more features and more
content. Enhance your static ad with interactive features that capture the imagination and
attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to
your Account Representative for more information and pricing.
TIER 1 TITLES
TIER 2 TITLES
Chatelaine, Maclean’s, Canadian Business,
MoneySense, HELLO! Canada,
Canadian Health & Lifestyle
Châtelaine, L’actualité, FLARE,
LOULOU (EN/FR), Advisor Group,
Today’s Parent, Sportsnet
RATES
FEATURE
TIER TITLE
GROSS
1
$4,320
2
$2,970
LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
1
$842
2
$675
ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
1
$3,036
2
$2,429
1 and 2
QUOTED
PER PROJECT
LOAD SCREEN
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert
* Rates subject to change.
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
médicaments ?
TABLET AD SPECS
THE BASICS
ORIENTATIONS
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
2-page print spread
can convert to...
HTML ADS
2 pages vertical
scrolling or...
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference, in the delivery package as plain text
instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• If the HTML content cannot be placed in a layout, please include
all HTML files and resources, as well as an InDesign layout
sized to full-page with the required static full-page image, in the
delivery package
-Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
• Multi-state objects (ex: image galleries, hotspots) and embedded
video/audio clips may be included (see https://digitalpublishing.
acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools,
please include all necessary resources in the delivery package
with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• If an HTML environment negates the user’s ability to navigate
away from the page or access the navigation bar, then
alternative navigation must be incorporated in the page layout
(via a 40px space at the bottom of the page)
• An HTML ad should also be delivered as a full InDesign package,
with the HTML content placed in the layout using DPS tools (see
adobe.com/ca/products/digitalpublishing-suite-pro.html
for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included), and
compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML ad to be
used as a thumbnail in issue navigation
• Optimal Image and Asset Settings
GRAPHICS AND TEXT
• HTML-coded ads may also be provided, up to full-page size
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
URLS, ANALYTICS
• All graphics should be left as vector and not rasterized, wherever
possible; assets may be left at printready resolution and in their
respective colour settings
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)
• Please consider text legibility on tablet; body text should be larger
than print (9pt in print should translate to approx. 15-20pt on
tablet, depending on font)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Please refer to Optimal Image and Asset Settings
• Third-party tracking/tracking pixels is not supported at this time
• Please note that HTML ads are only available on iOS devices
Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
ASSET DELIVERY
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
alek.trpkovski@rci.rogers.com
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
médicaments ?
GENERAL TERMS AND CONDITIONS
The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s) to
which the insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by reference into
these terms and conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation contracting with Rogers
Publishing Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal (“Advertiser”) or as agent (“Agency”), shall
be deemed authorized for all purposes relating to the Agreement.
RATES AND COMMISSIONS
(a) Publisher reserves the right to change its advertising rates at
any time. Rate changes shall be made at least 30 days in
advance of the closing date of the first issue to which such
rates apply. If a rate change is not acceptable to Advertiser
or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate
charges (excluding multi-year discounts).
(b) Advertising rates are subject to the addition of applicable taxes,
including Goods and Services Tax (GST), Harmonized Sales Tax
(HST) and a Quebec Sales Tax (QST) where applicable.
(c) Agency commissions equal to up to 15% of gross billings for
space, colour, position or special insert stock are payable to
recognized agencies only. Commissions are not payable on
extra mechanical charges, reprints, split runs and other such
charges.
(d) Any negotiated discounts are only applicable to and available
during the period in which they are earned. Rebates resulting
from any and all earned advertiser discount adjustments must
be used within 6 months after the end of the period in which
they are earned, and will expire if unused during such period.
BILLING AND PAYMENTS
(a) Advertiser and Agency shall be jointly and severally liable for
payment of all invoices for advertising published in the
Publication(s).
(b) Advertiser and/or Agency shall pre-pay for its advertising
purchase except with approval from Publisher’s credit
department. If approved for credit, Advertiser and/or
Agency (as applicable) shall pay all amounts due upon receipt
of invoice.
(c) Publisher shall invoice Advertiser or Agency on a monthly basis
unless otherwise stipulated in order.
(d) Publisher reserves the right to impose a late payment charge of
2% per month (26.8% per year) from the date of the first invoice
until the date Publisher receives such amount in full.
(e) Invoiced amounts are payable at Publication’s office in
Canadian funds, or equivalent funds at the rate of exchange
prevailing at the time of payment.
(f) Publisher reserves the right to change the payment terms to
cash with insertion order at any time.
CANCELLATION
(a) Cancellation of the Agreement by Advertiser or Agency is subject
to Publisher’s approval, in its sole discretion. Agreements for
covers, special positions and inserts may not be cancelled by
Advertiser or Agency. No cancellations shall be accepted by
Publisher after the closing date for advertising space. Short
rate charges shall apply to all cancellations by Advertiser or
Agency.
(b) Publisher may, at its option terminate this Agreement for the
breach of any term hereof. Upon termination for breach, all
charges incurred, together with short rate charges, shall be
immediately due and payable.
ADVERTISING MATERIALS
(a) All advertising copy is subject to Publisher’s approval and Publisher
may without notice and without liability reject, discontinue or omit
any advertising for any reason at any time.
(b) The word “Advertisement” shall be placed above copy
which Publisher determines resembles Publication’s
editorial material or that is not immediately identifiable as an
advertisement.
(c) Publisher shall not be responsible for colour or colour
trapping or advertising copy that does not conform to
digital Magazines Advertising Canadian Specifications
(“dMACS”). For further information regarding magazine
industry standards, please refer to Magazines Canada www.
magazinescanada.ca or dMACS http://magazinescanada.
ca/dmacs.php?cat=dmacs. Proofing requirements may also
be found on www.rogersdigitalads.com under “Proofing Info”.
(d) Publisher may insert the advertising anywhere in
Publication in its discretion, and any condition on orders
or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be
guaranteed. Publisher’s inability or failure to comply with any
such positioning request shall not relieve Advertiser or Agency
of the obligation to pay for the advertising.
editorial or production need.
• Cover positioning can experience various additional special
executions including but not limited to belly bands, over
covers, cover flaps, outserts, stickers, double ad exposure and
various other products.
• Position incumbencies are not available unless contractually
agreed upon by the publisher.
• Positioning reservations may be subject to release by the
publisher
• Competitive separation is not guaranteed unless
contractually agreed upon by the publisher
• Positions can change up to press time.
(b) TABLET: All national full page and DPS advertisements booked
in the print edition will automatically run in the tablet edition for
the same issue. Regional ads are not available in tablet editions
at this time.
(d) Advertiser and Agency agree that Publication shall be under
no liability for the failure, for any reason, to publish any
advertising or circulate any issue of Publication.
GENERAL
(d) EDITORIAL ADJACENCIES: Print editorial adjacencies will vary
from tablet positioning. Tablet editorial adjacency ads will run
prior to or after the corresponding editorial report and ads may
be banked with no competitive separation. Enhancements are
subject to brand requirements
(c) For clarity, Publisher shall not be bound by any conditions,
printed or otherwise, appearing on Advertiser or Agency
contracts, orders or instructions which conflict with, vary or add
to these terms and conditions.
(e) SUPPLEMENTS: All supplements are placed at the discretion of
the brand. (Often will occur following the issue.)
(f) INSERTS & FRACTIONALS: Advertisers have the opportunity
to include a supplied full page static ad as part of their
commitment. This is arranged through the account manager to
book separately
WARRANTIES, INDEMNITIES, LIMITATIONS
(f) Any advertising published in Publication may, in Publisher’s
discretion, be published and archived by Publisher or any
anyone authorized by Publisher, as many times as Publisher
and those authorized by Publisher wish, in and on any product,
media and archive (including anything in print, electronic or
other form).
(a) Advertiser and Agency each warrant, represent and covenant
to Publisher that: (i) it has the full right and power to offer
the advertising materials to Publisher and to enter into this
agreement; (ii) the advertising materials do not contain any
defamatory, libelous or slanderous material and will not violate
any individual rights, including without limitation, intellectual
property rights, rights of privacy, publicity or personality of
any person; (iii) it has obtained all consents, waivers, releases
and rights necessary for the use of such advertising materials
published in the Publication(s), as contemplated by each order.
(a) PRINT:
• Positioning is on request basis unless rate card premiums
are guaranteed and on available basis.
• Publisher reserves the right to alter guarantees due to
(c) Publisher shall not be responsible for errors or omissions in
any advertising materials provided by Advertiser or Agency
(including errors in key numbers) or for changes made to such
advertising after the applicable closing date.
(c) ROP PRINT COVER POSITIONS CORRESPONDING
TABLET POSITIONS:
• IFC: Static creative will run as the first available ad following
the cover
• OBC: Static creative will run as the second available ad
following the cover
• IBC: Static creative will run as the third available ad
following the cover (Note: Exceptions may apply due to brand
requirements)
• Pre-cover executions are available in every issue and will
run prior to the cover positions above
(e) Publisher shall not be obligated to return any advertising material.
PRINT AND TABLET POSITIONING GUIDELINES
any advertising printed. Advertiser and Agency shall jointly and
severally indemnify Publisher, its affiliates and their respective
officers, directors, employees, contractors and agents against
any and all liability and costs including any legal fees arising
from a breach of this Agreement and/or resulting from the
publication of the advertising materials, including without
limitation, defamation, illegal competition or trade practice,
infringement of trademark, trade name, or copyrights, and
violation of rights of privacy, property or contract.
(b) Advertiser and Agency shall be jointly and severally liable for
all content (including text, representation and illustrations) of
(a) If Agency has entered this Agreement on behalf of Advertiser,
Agency confirms that Advertiser has been provided with a copy
of the terms hereof.
(b) This Agreement constitutes the entire agreement between the
parties with respect to its subject matter and supersedes
all prior agreements and understandings relating to the
subject matter. No changes to this Agreement shall be
effective unless made in writing and signed by the party sought
to be bound.
(d) Neither Advertiser nor Agency may assign any rights or
obligations under this Agreement.
(e) Advertiser and Agency agree not to make promotional or
merchandising reference to Publication in any way without the
prior written permission of Publisher in each instance.
(f) No provision of this Agreement shall be deemed waived by a
course of conduct unless such waiver is in writing signed by
all parties and stating specifically that it is intended to modify
this Agreement.
(g) This Agreement is governed by and construed in
accordance with the laws of the Province of Ontario and the
federal laws of Canada applicable therein. Any proceeding
relating to the subject matter of this Agreement shall be within
the exclusive jurisdiction of the courts of the Province of Ontario.
LAC-MÉGANTIC / 38
DES GAGNANTS
ET DES PERDANTS
MEDIA KIT 2015
SPÉCIAL VACANCES
PÊCHER AU
PARADIS /52
DES LECTURES
D’ÉTÉ /64
AFFAIRES / 19
DE
L’ENVIRONNEMENT
50 CHAMPIONNES
LE SUCRE
QUI TUE
Le diabète s’étend
et touche toutes les
générations.
Peut-on le combattre
autrement qu’avec des
médicaments ?
CONTACT US
Céline Gauthier
Sales Coordinator
T 514 843-2530
celine.gauthier@rci.rogers.com
Brandon Kirk
ÉNERGIE /42
National Advertising Sales
économisez des centaines
de dollars cet hiver !
TABLE DES FÊTES /58
Un menu spécial pour nos lecteurs
T 416 764-1591
brandon.kirk@rci.rogers.com
Nathalie Forget
Montreal Advertising Director
tendaécnoucveretess
Place au
3e sexe
d
17 pages de
L’ère du
consommateur
volage
MONDE
Les jeunes se
radicalisent
CLIMAT
Les petits
montent au
front
POLITIQUE
Gare aux
libéraux !
MODE
Un homme
et ses
chaussettes
T 514 843-2519
nathalie.forget@rci.rogers.com
Montreal Office
Les Éditions Rogers limitée
1200, av. McGill College, bur.800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
Head Office
Rogers Publishing Limited
One Mount Pleasant Road, 7th floor
Toronto (Ontario) M4Y 2Y5
T 416 764-1300
F 416 764-1301
Vancouver Office
Rogers Publishing Limited
180 West 2nd Avenue
Vancouver (Colombie-Britannique) V5Y 3T9
T 604 876-2476
F 604 876-2476