- Oil Twins

Transcription

- Oil Twins

© AMSOIL INC 2010
MAY 2010
In a Dealer newsletter I read recently, the author shared
the sentiment that “there has never been a better time
to be an AMSOIL Dealer.” We have all heard this before.
Maybe even too many times. I have said it myself. But
each time I have said it, it was true. With each succeeding year we see forces within the industry pushing even
harder toward increased demand for synthetic lubricants.
Along with that, of course, is the continued push toward
extended drain intervals. The world is catching on. The
demand for our products is increasing, and, yes, the
opportunity does keep getting better for AMSOIL Dealers.
It is not difficult to identify some of the circumstances throughout the years that have advanced our
cause. In the mid-seventies when Mobil 1 was introduced, many Dealers expressed concern. They feared
that with a second synthetic motor oil now on the
market, our sales would suffer. I knew, however, that
Mobil’s near-limitless advertising budget would ultimately work in our favor. They would spend millions
to help educate the public on the benefits of synthetic
oil. They did, and we grew.
It was about this time that gasoline was in short
supply and prices soared. Fuel economy became a major
concern, and our gas-guzzlers of the sixties were being
replaced by more fuel efficient compacts. As the need
among consumers to cut fuel costs increased, our Dealers
capitalized with sales of lubricants that actually did make
a difference. We are seeing similar concerns with fuel
economy today, particularly in the commercial market.
Another significant event impacted the demand for
synthetics. This one more subtle, perhaps, than the
Mobil 1 introduction, but significant nonetheless, especially as an indicator of where the industry was headed.
In early 1991, General Motors halted sales of the
Corvette ZR-1. Eight engines had seized at its Bowling
Green, Kentucky assembly plant. The temperature had
dipped to slightly below freezing and, at start-up, hardto-pump motor oil did not reach the front camshaft
bearings. They were destroyed by lack of lubrication.
GM responded by requiring the use of synthetic oil
in the Corvette, as well as its Syclone pickup truck. It
was the first time an American auto manufacturer had
required, not just recommended, but required the use
of a synthetic oil as a factory-fill. It was clear to me then
that GM’s decision was just the beginning. More factory-fills would follow. The door had just opened a little
wider for AMSOIL Dealers.
Not long after the Corvette was treated to synthetic
oil, virtually all the other oil manufacturers introduced
synthetics of their own. They, like Mobil, spent millions
advertising their “ground-breaking” new products.
Castrol alone spent $25 million. The floodgates had
opened, and as awareness among consumers reached
an all-time high, our sales continued to climb.
Today, of course, consumer awareness has never
been greater. According to one source, the demand for
synthetic motor oil is projected to grow at a rate of
more than 7.3 percent per year through 2013. Others
have projected even higher rates. Growth is expected
to continue in the light vehicle market, with a strong
push in the medium and heavy-duty truck markets.
Transmission fluids and hydraulic oils are also expected
to increase in demand. There are other trends working
in our favor. Drivers are keeping their vehicles longer.
They are putting tens of thousands of more miles on
their current vehicles than they put on their previous
vehicles. That means thousands of more dollars spent
on maintenance. As this trend continues, we’ll see
demand for our products increase and opportunities for
our Dealers expand.
Our established and well-deserved reputation as the
leader in extended drain technology will continue to
create opportunities, as well. As it stands now, the
majority of drivers have moved beyond the 3,000 mile
drain. Reports suggest that the average person changes
oil every 4,500 miles, which may be conservative. And
now, as auto manufacturers continue to extend their
oil drain recommendations, that number will increase.
Those who purchase a Ford today are instructed by their
owner’s manual to change their oil at 7,500 miles. GM
owners are instructed to change theirs according to
their oil monitoring systems. In some cases, that can
go well over 10,000 miles. GM went as far as endorsing
the California Environmental Protection Agency’s
“3,000 Mile Myth” campaign to educate drivers on
extended drain intervals and reducing oil consumption.
This all leads to even more opportunity for AMSOIL
Dealers. The movement toward synthetic lubricants and
extended drain intervals has gained irreversible momentum, and the future for our Dealers has never looked
brighter. In fact, and I’ll let you finish the line for me,
“There has never been a better time…”
A. J. “Al” Amatuzio
President and CEO, AMSOIL INC.
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AMSOIL ACTION NEWS / MAY 2010
Heavy-Duty Transmission Shop
Counts on AMSOIL Products
Personal Experience Motivates Shop Owner
HI-TECH INC. in East Longmeadow, Mass. is a transmission specialties shop that uses and recommends AMSOIL
synthetic lubricants.
“I’ve been installing AMSOIL products in my vehicles
and customers’ vehicles for years,” said William Taft Jr.,
the companys’ owner and president. “I don’t sell anything
that is not tried and proven by my experience and
see
seeing
for myself. I have to sell myself before I
wou be able to sell it to the consumer.”
would
Taft has been a ROTS account with Direct
Dealer Mark Hansen of Chicopee, Mass.
since 1998.
Taft’s shop services all types of foreign
and domestic transmissions. “We work on
a lot of heavy-duty vehicles, local departments of public works, fire and police cars
and SUVs,” he said.
Cooling Down Ford Transmissions
About the time Taft became an AMSOIL account, he had
problems with Ford pick-up trucks overheating transmission fluid and sending it out the dipstick tube. “Sometimes
it caught the truck on fire because of fluid hitting the hot
exhaust manifold,” Taft said. “We started installing large
auxiliary coolers on the transmissions and that brought
the temp down, but still not enough to fix the problem.”
AMSOIL ATF Solves Problem
Taft decided to give AMSOIL Universal Automatic
Transmission Fluid (ATF) a try in the trucks.
“We started putting AMSOIL ATF in the transmissions
and found a huge drop in temperature by just changing
the transmission fluid over,” Taft said. “There has never
been a failure because of overheating from any of the
transmissions we have rebuilt in the many years we have
been using AMSOIL in these vehicles.”
Customer Sold on AMSOIL Quality, Performance
John Rummel of Puyallup, Wash. is an AMSOIL customer
who grew up listening to muscle cars and learning all the
nuances of engine sounds. Rummel is a Preferred
Customer of Dealers Bret and Carrie Boster, also of
Puyallup.
Rummel learned of AMSOIL through researching synthetic fluids on the Internet. “What sold me on AMSOIL was
the data I discovered regarding the chemical processes to
‘manufacture’ other synthetics and the information about
the original discovery of synthetics,” Rummel said.
His 2007 double cab 4x4 Tundra has 13,000 miles on
it. “I purchased it new,” he said. “At 195 miles I drained
the factory oil, saw how dirty it was and filled with AMSOIL
XL 5W-30 Motor Oil (XLF). Within a few minutes the
engine idled smoother.”
Rummel relocated the truck’s oil filter mount to fit the
AMSOIL Ea015 Oil Filter and installed an aftermarket oil
cooler.
He changed out the front/rear differentials and transfer
case and filled them with AMSOIL Severe Gear 75W-90
Gear Lube (SVG), and changed the transmission fluid to
AMSOIL Synthetic Fuel Efficient Automatic Transmission
Fluid (ATL).
“I really noticed a difference with the ATF as the truck
shifted more smoothly and seemed to coast further when
I let off the accelerator,” he said. “Noteworthy is that I had
Preferred Customer John Rummel’s 2007 Tundra with AMSOIL
fluids bumper-to-bumper.
already installed a stainless steel cat-back exhaust and
cold-air intake. Although these changes improved engine
performance, it was the transmission fluid change-out
that brought the improved drivability.”
AMSOIL lubes lived up to Rummel’s expectations on
a recent trip to California.
“I covered 1,000 miles in two days,” he said. “On parts
of I-5 I was cruising at high speeds and the truck had no
problems. I had installed AMSOIL Antifreeze/Coolant and
even at 105 degrees Fahrenheit, the coolant temp never
rose above normal — even when I was towing a car on
the return trip, with full load.”
3
D
M Mann
M
Dave
M.
Michigan
★★★★★★Regency
Platinum Direct Jobber
FIRST—Total
Organization
FIRST—Personal
Group Sales
Seventh—New Qualified
Dealers and Accounts
Mark and Sherree Schell
Idaho
★★★Regency Platinum
Direct Jobbers
Second—Total
Organization
Fifth—Personal Group
Sales
Leonard and Marcie
Pearson
Washington
★★★★Regency Platinum
Direct Jobbers
Third—Total Organization
David and Carol Bell
Texas
Direct Jobbers
Fourth—Total Organization
Fourth—Personal Group
Sales
Sixth—Commercial and
Retail Marketing
Thomas and Sheila Shalin
Kansas
Direct Jobbers
Fifth—Total Organization
Second—Personal Group
Sales
Third—New Qualified
Gerry and Patricia Reid
North Carolina
★Regency Platinum Direct
Jobbers
Ninth—Total Organization
Ninth—Personal Group
Sales
Eighth—New Qualified
Michael H. Ellis
Michigan
Jobber
Tenth—Total Organization
Sixth—Personal Group
Sales
FIRST—Commercial
and Retail Marketing
Ches and Natasha Cain
South Dakota
Jobbers
Tenth—Personal Group
Sales
Greg and Debra
McKenzie
Alberta
Regency Gold Direct
Jobbers
Second—Commercial and
Retail Marketing
Herschel L. Gates
Florida
Executive Direct Jobber
Third—Commercial and
Retail Marketing
David G. Douglas
Michigan
Premier Direct Jobber
Ninth—Commercial and
Retail Marketing
Luis and Sharon Pena
Ohio
Premier Direct Jobbers
Tenth—Commercial and
Retail Marketing
Kevin J. Seeger
Wisconsin
Regency Direct Jobber
FIRST—New Qualified
Gene and Danae Fine
Oregon
★Regency Platinum
Direct Jobbers
Fourth—New Qualified
Norman and Doreen
Rinehart
Texas
Regency Direct Jobbers
Fifth—New Qualified
4 AMSOIL ACTION NEWS / MAY 2010
FEBRUARY
2010
HALL OF
FAME
AMSOIL Hall of Fame members are
recognized for their long-standing service,
achievement and commitment
to excellence.
George and Shirley
Douglas
Florida
★★★Regency Platinum
Direct Jobbers
Sixth—Total Organization
Eighth—Personal Group
Sales
Kent and Trudy
Whiteman
Utah
Regency Platinum Direct
Jobbers
Seventh—Total Organization
Third—Personal Group
Sales
Second—New Qualified
Daniel and Judy Watson
Florida
★★Regency Platinum
Direct Jobbers
Eighth—Total
Organization
Seventh—Personal Group
Sales
Bill and Donna Durand
★★★★★★Regency
Platinum
Shirley Green
★Regency Platinum
Dorothy Hansen
Regency Platinum
Greg M. Desrosiers
Alberta
Jobber
Fifth—Commercial and
Retail Marketing
Robert and Jean
Johnson
New Hampshire
Regency Direct Jobbers
Seventh—Commercial
and Retail Marketing
John W. Moldowan
Alberta
Eighth—Commercial and
Retail Marketing
Harold Hartman
★★Regency Platinum
LaDonna Harrison and
LaVel Rude
(Lingwall Organization)
Ora Mae Boardman
★Regency Platinum
Vijay Parany
Ontario
Master Direct Jobber
Sixth—New Qualified
Michael J. Mathe
Tennessee
Ninth—New Qualified
Robert E. Riley
Florida
Tenth—New Qualified
Ray and Arlene Schmit
★★★★★Regency
Platinum
5
HIGHER LEVELS OF
REGENCY PLATINUM
DIRECT JOBBERS
Kent & Trudy Whiteman
REGENCY SILVER DIRECT JOBBERS
Kenneth & Lorna Kerkman
Peter & Diana Lotito
Wisconsin
North Carolina
Utah
REGENCY DIRECT
JOBBERS
PREMIER DIRECT
JOBBERS
Allan & Joelene Loew
Sammy & Adrienne Samuelson
Illinois
Washington
First Time 2000 Level Honor Achievers 2000 monthly commission credits 20 Dealers sponsored
Marlin and Katherine Houck, Pennsylvania Sponsors: Bill and Donna Durand
Blake and Loretta Diman, Texas Sponsors: Ron and Sandra Ward
Edward and Mary Friend, Maryland Sponsors: Herbert and Barbara McCrobie
Michael Wickman, Wisconsin Sponsors: Ray and Kathy Yaeger
Gary J. Baker, North Dakota Sponsors: Richard and Lillian Dixon
Melvin Bellwood, North Carolina Sponsors: George and Shirley Douglas
Barry W. Martin, Alabama Sponsors: Ray and Sandy Bowman
Cliff Safe, Colorado Sponsors: Ernest and Rose Lindley
Bannon C. Woods Jr., Quebec Sponsors: Gabe and Angela Gerberding
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RECOGNITION
FEBRUARY
2010
NEW DIRECT JOBBERS
NEW DIRECT DEALERS
Jerry & Joan Brandon
Scott A. Dahlgren
Michigan
Michigan
Sponsors: Peter & Ann Wright
Direct Jobber: Ida Gray
Sponsor: Willard A. Olson
Direct Jobber: Willard A. Olson
Timothy Crumpler
Elwood Hunt
Bob Schneider
Illinois
Washington
California
Sponsor: Bernice R. Menold
Direct Jobber: Bernice R. Menold
Sponsors: Thomas & Shirley Walsh
Direct Jobbers:
Thomas & Shirley Walsh
Sponsors:
George & Shirley Douglas
Direct Jobbers:
George & Shirley Douglas
James D. Allen, Texas Sponsor: Michael E. Sparks
Andrew J. Bishop, Colorado Sponsors: John and Lisa Chesser
Kevin Embrey, Virginia Sponsor: Edwin L. Greenwood
Glenda C. Gibson, South Carolina Sponsors: Michael and Mary Amon
Paul and Myrna Hill, Oregon Sponsors: Garth and Marilyn Carmin
Joseph F. Iuliucci Sr., New Jersey Sponsors: Joan Potter
Martin and Amy Kamimoto, California Sponsors: Roland and Irene Chan
Jayar Kindsvogel, Nevada Sponsor: Warren Waters
Jari P. Marjanen, Alaska Sponsor: Brian Klinkner
James A. McKinnie, North Carolina Sponsors: Owen and Janice Kerns
Rollan and Linda Moriak, Florida Sponsor: Mark H. Durand
Louis C. Nehk, Minnesota Sponsor: William M. Rose
Deborah L. Pope, Texas Sponsors: Scott and Anita Plummer
Robert Robar, California Sponsor: Ryan Robar
Matthew R. Rogers, Ohio Sponsor: James J. Allen
Steven and Brenda Schoeneman, Texas Sponsors: Daniel and Judy Watson
Esteban Silva Jr., California Sponsors: Al and Antoinette Bianco
Daniel G. Trudeau, Quebec Sponsors: Zbyszek and Micheline Slojewski
Jason Wagner, Arizona Sponsors: Donna and Arthur Riggle
Earl W. Webb, California Sponsor: Dwayne Ford
Philip Williams, Virginia Sponsors: Herman and Kimberly Mace
7
AMSOIL Synthetic Greases Bring the
Recently, AMSOIL bolstered its line of synthetic
greases with the launch of its new Synthetic
Polymeric Greases. The change marks the opportune time to review the advanced technology
behind the entire line of AMSOIL synthetic greases
and highlight the applications for which each is
designed. Featuring new synthetic polymeric technology and performance additives, AMSOIL synthetic greases outperform competing products by
providing extended service intervals, excellent
pound-out and washout resistance, low-temperature
fluidity and more.
AMSOIL Synthetic Polymeric Truck,
Chassis and Equipment Grease (GPTR)
to-metal contact. Fortified with 5 percent moly for maximum wear protection to meet Caterpillar’s requirement
for pin and bushing applications. Field tests show it can
reduce grease consumption as much as 50 percent,
allowing operators to either maintain their current maintenance schedule using less grease, or extend the length
of time between re-greasing intervals. Available in 15-oz.
cartridges, 35-lb. pails, 120-lb. kegs and 400-lb. drums.
NLGI #1 and #2
Delivers excellent wear protection and
extreme-pressure performance over
extended service intervals in mediumand heavy-duty applications.
Formulated with exceptional adhesion
AMSOIL Synthetic Multi-Purpose
Grease (GLA/GLB/GLC)
NLGI #0, #1 and #2, GC/LB
Regular and Spray Grease
and cohesion properties to resist
pound-out and washout and provide a constant protective barrier between metal components. Reduces maintenance costs and downtime through extended service
intervals or reduced grease usage. Available in 14-oz.
cartridges, 35-lb. pails, 120-lb. kegs and 400-lb. drums.
AMSOIL Synthetic Polymeric Off-Road
Grease (GPOR)
NLGI #1 and #2 • 5% Moly
Provides outstanding performance in
heavy-duty off-road applications.
Delivers tenacious cling ability and
pound-out resistance over extended
service intervals, even in wet conditions.
Forms a protective barrier against metal-
Provides superior film strength, shear
resistance, adhesion properties and
mechanical stability in heavy- and
light-duty applications, including automotive wheel bearings. Excels in temperature extremes
by providing excellent oxidation stability, high-temperature dropping points and low-temperature torque values
and pumping capabilities. Formulated with oil soluble
extreme-pressure additives for heavy loads, as well as
additives that impart good oxidation stability and rust
protection. Available in 8-oz. tubes, 14-oz.
cartridges, 35-lb. pails, 120-lb. kegs and
400-lb. drums.
AMSOIL Series 2000 Synthetic
Racing Grease (GRG)
NLGI #2, GC/LB
Helps protect wheel bearings and chassis
from the dangerous, damaging heat created
by hot pavement, big engines and the non-
8
Finest Technology to Every Application
stop friction of intense speed. Also provides superior
protection for low-speed bearings. High-performance
anti-wear additive package helps extend component life.
Meets the highest performance standards of the National
Lubricating Grease Institute (NLGI) for wheel bearing (GC)
and chassis applications (LB). Available in 14-oz. cartridges, 35-lb. pails and 120-lb. kegs.
AMSOIL Semi-Fluid 00 Synthetic EP Grease (GSF)
NLGI #00
AMSOIL Synthetic Water Resistant
Grease (GWR)
NLGI #2
Extreme-Pressure Fortified
Wet-duty formulation clings tenaciously to metal surfaces,
providing excellent water washout and sprayoff resistance. Ideal for wheel bearings of vehicles and trailers
frequently exposed to water, mud, snow and ice. Excellent
for use in plants where machinery undergoes frequent or
prolonged exposure to water. Resists rust and corrosion.
Available in 14-oz. cartridges, 35-lb. pails and 120-lb.
kegs.
AMSOIL Synthetic High-Viscosity Grease (GVC)
NLGI #2
Protects a variety of commercial and agricultural gear
boxes, drives and other equipment. Advanced extremepressure additives perform in shock-loading applications.
Protects against metal-to-metal contact, excelling where
conventional semi-fluid greases fail to provide adequate
lubricant life or protection. Superior water washout and
anti-corrosion properties. Ideal for leaky gearboxes used
in industrial and fleet applications and for use in applications that are difficult to service. Primary grease recommendation for truck wheel hubs as outlined in RP 631,
issued by The Maintenance Council of the American
Trucking Association. Available in 35-lb. pails, 120-lb. kegs
and 400-lb. drums.
AMSOIL X-Treme Synthetic
Food-Grade Grease (GXC)
NLGI #2, USDA H-1
Ultra-premium aluminum-complex grease designed for
food service and pharmaceutical industry equipment
where incidental contact is possible. Provides exceptional
performance over a wide operating temperature range of
-35ºF to 350ºF (up to 400ºF in intermittent-use situations).
Reduces friction and helps eliminate metal-to-metal contact. Faced with pressurized water during washing and
rinsing procedures, it stays in place, resisting rust and
corrosion. Available in 14-oz. cartridges, 35-lb.
pails, 120-lb. kegs and 400-lb. drums.
Premium ISO-320 base oils and additives provide extreme-pressure protection, oxidation
resistance and rust and corrosion protection
in stationary industrial machinery subjected to high loads
and high vibration. Resists breakdown, providing a thick
film for superior boundary lubrication. Regular use
increases uptime and reduces repair and maintenance
costs. Available in 14-oz. cartridges, 35-lb. pails, 120-lb.
kegs and 400-lb. drums.
9
New AMSOIL Print Center
The Online Print Center allows Dealers to order custom business cards.
AMSOIL has formed an agreement with Service Printers
of Duluth (Minn.) to provide AMSOIL Dealers with
improved business card options. The AMSOIL Print
Center allows Dealers to customize, proofread and pay
for business cards online.
Service Printers
The AMSOIL Print Center is operated by Service
Printers. Service Printers has printed nearly every
AMSOIL publication, including the Action News, since
1972. The two companies have built an enduring relationship that is rare in today’s business world. Service
Printers’ dedication to service and quality makes it the
perfect complement for AMSOIL and AMSOIL Dealers.
New Designs
AMSOIL has traditionally offered only one two-color
business card option. The new Print Center allows
AMSOIL to expand the offering to include several fourcolor options.
Customizable
In addition to the expanded selection, Dealers can
customize the various card styles with photos of select
AMSOIL products. This allows Dealers who specialize
in specific markets to feature the most relevant AMSOIL
product on their business cards, while also allowing
Dealers to create custom cards for different purposes.
For example, a Dealer might have business cards featuring AMSOIL Synthetic Motorcycle Oil for use at a
local powersports show, while using traditional twocolor business cards for calling on potential retail-onthe-shelf accounts.
How It Works
The link to the AMSOIL Print Center is on the main
Dealer Zone Page. Click the link, login and begin
browsing. Dealers enter the information they want to
appear on their business cards. Dealers must review
each order for accuracy before adding it to their shopping cart. Dealers are responsible for proofreading their
own business cards – whatever is entered into the fields
online is what will appear on the cards.
Great Pricing
Because Dealers order and proofread their own cards,
premium four-color business cards ordered through the
AMSOIL Print Center are priced near current two-color
card prices.
Faster Turnaround
Cards ordered through the AMSOIL Print Center typically ship three to five business days after the order is
placed.
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AGGRAND, ALTRUM Options
The AMSOIL Print Center also offers high-quality
AGGRAND and ALTRUM business cards.
Mail-In Form Still Available
Dealers who still wish to use the mail-in/fax-in business
card order form (G89) can do so; however, their options
are limited. Only the traditional two-color business card
design is available via the mail-in/fax-in form and,
because these orders require additional labor, twocolor cards ordered via the mail-in/fax-in form will
maintain current pricing.
Additional Information
Because the AMSOIL Print Center is managed by
Service Printers, business cards no longer require a
G-number. G09A - G09G are discontinued.
AMSOIL Print Center Pricing
Qty.
200
400
1,000
Two-Color
$12.00
$15.60
$28.80
Premium
Four-Color
$18.00
$24.00
$33.60
Early Synthetic Lubrication History
Experimentation with synthetic lubrication dates back as
far as 1877, when the prominent chemist team of Charles
Friedel and James Mason Crafts successfully used aluminum trichloride as a catalyst, creating the first known
synthesized hydrocarbons. It wasn’t until 1929 that
Standard Oil Company of Indiana commercialized the
process, but the endeavor was unsuccessful due to lack
of demand.
The Zurich Aviation Congress became interested in the
development of ester-based lubricants in 1937. The
Germans, frustrated by the failure of petroleum lubricants
during the cold weather of the Battle of Stalingrad, prepared and evaluated more than 3,500 esters between
1938 and 1944. Meanwhile, in the United States, the first
diester base stocks (a compound using two ester groupings) were in development at the Naval Research
Laboratory.
By 1947, Great Britain had discovered the benefits of
using diesters as lubricants in turboprop aircraft. Later,
with the advent of highly sophisticated jet engines,
research and development in the area of synthetic lubricants really took off, and various synthetic formulations
were developed to meet the demands of the new engines.
Synthetic Oil for Internal
Combustion Engines
The clear benefits of synthetic-based lubricants in jet
engines impressed lieutenant colonel and jet fighter
squadron commander Al Amatuzio, and in the early
1960s, he became interested in developing a synthetic
motor oil for use in internal combustion engines. Given
the significant differences between a jet engine and an
internal combustion engine, it was a massive task, but
Amatuzio was up to the challenge. By 1972, after several
years of intense research and development, AMSOIL
Synthetic Motor Oil was born, and it became the first 100
percent synthetic-based motor oil to
pass American Petroleum Institute (API)
service requirements.
When it first hit the market, AMSOIL
was far ahead of its time, and Amatuzio
found it difficult to market such a revolutionary product. But with the complexity of engines increasing, forcing smaller
engine designs and ever-increasing
engine operating temperatures, engines
demanded a superior lubricant. With the
aid of the AMSOIL Dealer network,
people began to discover it in AMSOIL. Competitors were
forced to take notice, and soon industry giants Mobil,
Quaker State, Castrol, Valvoline and Pennzoil were marketing their own synthetic variations.
Strong Future for Synthetics
Today, synthetic lubricants have become mainstream.
Modern vehicles and equipment demand the protection
and performance that only a synthetic can deliver.
Synthetic lubricant sales are especially strong in Europe,
where they account for approximately one third of lubricant sales and are used as factory-fill lubricants in one
third of new vehicles sold there. Interest in the U.S. has
also spiked in recent years.
The vehicles of the future will continue to have smaller
engines, stricter emissions requirements, higher performance characteristics and better fuel economy. According
to R. David Whitby of Pathmaster Marketing, synthetic
lubricants will show continued growth in the years ahead
as the market continues to demand higher-performing
lubricants. “I’m not just talking about trucks and cars on
the road, but also gearboxes, industrial hydraulics and
other equipment,” says Whitby.
A new study from the Freedonia Group also forecasts
strong growth for synthetic lubricants in the coming
years, with demand for synthetic engine oils rising 7.3
percent per year to 2013.
“Engine oils and hydraulic and transmission fluids will
experience the fastest gains as synthetics finally begin to
penetrate the conservative medium and heavy duty truck
market, and as increasing new vehicle lubricant performance requirements and growing consumer acceptance
further expand synthetics’ share of the light vehicle
market,” stated the research firm.
AMSOIL offers a full line of top-performing synthetic
lubricants and is poised to capture ever-increasing market
share as customers demand higher-quality lubrication
protection for their vehicle and equipment investments.
11
Superior Protection and Perfor
Motorcycles
Boats
AMSOIL Synthetic Motorcycle Oils provide superior multifunctional benefits for the special requirements of motorcycle applications. These exclusive AMSOIL formulations
provide outstanding protection for hot-running American
and foreign motorcycle engines, transmissions and primary chaincases.
AMSOIL 20W-50 Synthetic Motorcycle Oil (MCV) is
recommended for liquid- or air-cooled four-stroke motorcycle engines calling for a 15W-50 or 20W-50 oil, while
also providing superior protection for transmissions and
primary chaincases.
AMSOIL 10W-40 Synthetic Motorcycle Oil (MCF) is
recommended for liquid- or air-cooled four-stroke motorcycle engines calling for a 10W-40 or 20W-40 oil, while
also providing superior protection for transmissions.
AMSOIL 10W-30 Synthetic Motorcycle Oil (MCT) is recommended for liquid- or air-cooled four-stroke motorcycle,
scooter, ATV and UTV engines calling for a 10W-30 oil, while
also providing superior protection for transmissions.
AMSOIL Formula 4-Stroke® 10W-30 (WCT) and 10W-40
(WCF) Marine Synthetic Motor Oils provide superior wear
protection, viscosity stability, low volatility and excellent
low-temperature fluidity in four-stroke gasoline-fueled
marine engines.
AMSOIL hp Injector Synthetic 2-Cycle Oil (HPI) provides maximum protection and performance in direct fuel
injected (DFI), electronic fuel injected (EFI) and carbureted
two-cycle outboard motors.
AMSOIL INTERCEPTOR Synthetic 2-Cycle Oil (AIT)
provides maximum protection and performance in twocycle personal watercraft and jet boats.
AMSOIL DOMINATOR Synthetic 2-Cycle Oil (TDR)
provides maximum protection and performance in high
performance and racing two-cycle boat motors.
AMSOIL Saber Outboard Synthetic 100:1 Pre-Mix
2-Cycle Oil (ATO) provides maximum protection and performance at lean mix ratios in pre-mix boating applications.
Superior Filtration Protection
Ea Motorcycle Oil Filters (EaOM)
AMSOIL Ea Motorcycle Oil Filters feature full-synthetic nanofiber technology, providing
superior protection for motorcycles, ATVs, four-stroke personal watercraft, snowmobiles
and outboard motors. Ea Motorcycle Oil Filters last longer, stop smaller dirt particles and
offer less restriction, extending equipment and filter life and improving performance.
Available in black or chrome.
Ea Motorcycle Air Filters (EaAM)
AMSOIL Ea Motorcycle Air Filters replace OEM filters from Harley-Davidson and
Honda and fit S&S and Baron filter housings, incorporating nanofiber technology
that offers superior efficiency, air flow and capacity for extended equipment and
filter life and enhanced performance. Ea Motorcycle Air Filters are cleanable and
remain serviceable for up to four years, saving money on filter costs.
12
mance for Summer Equipment
Lawn Equipment
ATVs
AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil
(ASE) is a robust formulation ideal for the hot-temperature, severe-service operating conditions of four-stroke
lawn care equipment. Formula 4-Stroke Synthetic Small
Engine Oil resists heat and reduces oil consumption, and
it provides excellent protection for transmission systems.
AMSOIL Saber Professional Synthetic 100:1 Pre-Mix
2-Cycle Oil (ATP) is formulated with exclusive AMSOIL
synthetic base oils and premium additives, providing
outstanding protection for two-cycle lawn care equipment. Designed for lean mix ratios, Saber Professional
offers excellent lubricity and cleanliness properties, controlling friction and protecting against wear, plug fouling,
ring sticking and exhaust port blocking.
AMSOIL Formula 4-Stroke® Power Sports Synthetic
Motor Oil (AFF) is specially formulated for four-stroke
powersports equipment such as ATVs. Its broad viscosity
range and wax-free formulation make it excellent for use
in both hot and cold temperature extremes.
Formula 4-Stroke Power Sports Oil is wet-clutch compatible and contains no friction modifiers, making it ideal
for both two- and four-stroke ATV transmissions. The
friction-modifier-free formulation is designed to prevent
clutch slippage, delivering maximum torque and power
to the wheels – a critical feature for towing or high-horsepower engines.
...........................................
Scooters
Dirt Bikes
AMSOIL 10W-40 Formula 4-Stroke® Synthetic Scooter
Oil (ASO) is formulated specifically to meet the special
needs of today’s high-tech air- and water-cooled fourstroke motorized scooters, offering superior wear protection and friction reduction for longer equipment life and
cooler operating temperatures.
Formula 4-Stroke Synthetic Scooter Oil delivers exceptional shear stability, ensuring consistent viscosity
protection and providing
additional protection for
transmissions and gear
boxes. Its friction modifier-free formulation
ensures wet-clutch
compatibility and
ch
smooth clutch
operation.
AMSOIL Synthetic 2-Cycle Oils provide maximum protection and performance in high-stress, high-revving twocycle dirt bike engines, providing maximum wear
protection, controlling engine operating temperatures,
increasing power output, keeping engines clean and
reducing smoke, odor and emissions.
INTERCEPTOR Synthetic 2-Cycle Oil (AIT) provides
superior protection for two-cycle motorcycle engines.
DOMINATOR Synthetic 2-Cycle Racing Oil (TDR) is
specially engineered to provide superior protection in high
performance and racing two-cycle engines.
13
Teague Set to Dominate Another
Offshore Powerboat Season
Teague will be looking to add more championships to his extensive collection this summer.
AMSOIL and offshore racing star Bob Teague have reached an agreement
on a one-year contract extension for the 2010 offshore powerboat season.
Teague and driver Paul Whittier dominated the 2009 offshore powerboat
season, sweeping all the possible championships in several sanctioning
bodies, including the SBI/APBA World Championship and the High Points
Championships in the Offshore Super Series, Triple Crown and OPA series.
“Beyond racing, Bob Teague is a true champion of AMSOIL,” said
Jeremy Meyer, AMSOIL race program manager. “His work in helping
AMSOIL develop new products, as well as his work promoting AMSOIL to
the marine industry, has been invaluable to AMSOIL and its Dealers.”
See www.amsoil.com for Teague’s 2010 racing schedule.
AMSOIL Signs Rinker to One-Year Extension
Team AMSOIL powerboat racing star Terry Rinker signed a
one-year contract extension with AMSOIL for the 2010
racing season. In addition to finishing second in the
ChampBoat Series final points standings last season,
Rinker won his second straight National Modified
Unlimited class championship.
“Terry is simply the best powerboat
driver in North America,” said Meyer. “He
is always at the top of his game, and no
other team can compete with his professionalism off the water. It’s an honor to be able to continue our
relationship with Rinker Racing.”
See www.amsoil.com for Rinker’s 2010 racing schedule.
Rinker’s boat will continue boasting the AMSOIL colors during the
2010 racing season.
AMSOIL Increases Presence in ATV Market as Exclusive
Official Oil of AMA ATV MX Championship and GNCC
AMSOIL will increase its presence in the world of ATV racing this
summer. In addition to signing an agreement to continue its role as the
Exclusive Official Oil of the AMA ATV Motocross Championship Series
in 2010, the company has also signed a three-year agreement to
become the Exclusive Official Oil of the Can-Am Grand National Cross
Country Series (GNCC). AMSOIL will also be the title sponsor of the
Ironman GNCC, the largest and final event of the series in Crawfordsville,
Ind. on the weekend of October 23-24.
“AMSOIL will be a welcome addition to our GNCC family,” said Dean Van
Leeuwen, GNCC Sponsorship Coordinator. “The enthusiasm they bring to
the event, along with their superior products, will be a great asset to GNCC
racers and families.”
“AMSOIL has always had a grassroots racing effort, and our three-year commitment to the GNCC continues that
tradition,” said Meyer. “ATV racing is the perfect proving ground for AMSOIL products, and AMSOIL is proud to be
associated with great organizations like GNCC and ATVA and an exceptional event like the Ironman.”
See www.amsoil.com for ATV MX and GNCC racing schedules.
14
Pegram Takes Win in Fontana
Pegram earned his first win of the season in the
second event of the AMA American Superbike
schedule.
In a thrilling race at Auto Club Speedway in Fontana, Calif., Team AMSOIL
road racing star Larry Pegram battled up front from start to finish and
waited until the final two laps to make his move on leaders Jake Zemke
and Aaron Yates, passing both to take his first American Superbike win
of the 2010 season. Pegram also took an early lead on Sunday, but a
crash on lap nine ended his bid for a weekend sweep.
“I’m really excited to be back on top of the podium and in the hunt for
the 2010 title,” said Pegram. “Auto Club Speedway has long been one of
my favorite tracks, and I was really, really excited to finally get a win there.”
AMSOIL is the Official Oil of AMA Pro Road Racing and presenting
sponsor of the Daytona SportBike class.
TORC Series to Compete at Chicagoland
NASCAR Truck Weekend
Officials of the USAC Traxxas Off-Road Championship Series presented by AMSOIL
recently announced that the 2010 series will compete at Route 66 Raceway, adjacent to Chicagoland Speedway in Joliet, Ill., August 25-26. Held in conjunction with
Chicagoland’s spectacular motorsports weekend, also featuring the NASCAR
Camping World Truck Series and IZOD Indycar Series, this historical event brings
truck racing’s two largest professional series into the same venue.
See www.amsoil.com for the full 2010 TORC Series racing schedule.
Join the 2010 AMSOIL
Street Rodder Road Tour
Led by Director Jerry Dixie, who will be driving a custom-built ‘27
Roadster Pickup, the 2010 AMSOIL Street Rodder Road Tour kicks
off May 15 in Greer, S.C. at Southern Rods & Parts Headquarters.
This summer’s tour includes eight different week-long trips that will
take the group across the country to various events, car shows
and even some spectacular private car collections along the way.
Registration forms for the 2010 AMSOIL Street Rodder Road
Tour are now available. To sign up and embark on the tour of a
lifetime, request a registration form by e-mailing info@amsoil.com
or calling 715-399-6557. Full event details can be found in the
AMSOIL Events Blog at www.amsoil.com.
The 2009 AMSOIL Street Rodder Road Tour included a
stop at the AMSOIL Center.
The Cruise to Ocean City Tour
May 15 - 23
Greer, S.C. (Southern Rods) to Ocean City, Md.
(Cruisin’)
The Factory Five Racing Tour
July 11 - 18
Wareham, Mass. (Factory Five Racing) to
Syracuse, N.Y. (Syracuse Nationals)
The Canadian Classic Cars
September 10 - 19
Kalamazoo, Mich. (NSRA Nationals North) to
Burlington, Vt. (NSRA Northeast Nationals)
The Woody’s Hot Rodz Tour
May 28 - June 6
Springfield, Mo. (NSRA Mid-America Nationals)
to York, Pa.
(NSRA East Coast Nationals)
The Intercity Lines Tour
July 30 - August 8
Los Angeles, Calif. (Street Rodder Magazine
offices) to Louisville, Ky. (NSRA Street Rod
Nationals)
The Sherm’s Plating Tour
October 9 - 17
Sacramento, Calif. (Sherm’s Plating) to
Bakersfield, Calif. (NHRA California Hot Rod
Reunion)
The Vintage Air Tour
June 19 - 27
San Antonio, Texas (Vintage Air) to Pueblo, Colo.
(NSRA Rocky Mountain Nationals)
The Dynamat Tour
August 8 - 16
Louisville, Ky. (NSRA Street Rod Nationals) to
Wendover, Utah (Bonneville Speed Week)
15
• May 15 - Saturday
• June 19 - Saturday
Meeting - 6 p.m.
GUTKNECHT RESIDENCE
1519 Pennsylvania Ave.
Lynn Haven, FL 32444
AMSOIL DEALER
MEETINGS
ALABAMA
• May 20 - Thursday
• June 17 - Thursday
Meeting - 7 p.m.
STANLEO’S SUB VILLA
605 Jordan Lane
Huntsville, AL
Hosted by Executive Direct Jobbers
Cliff Goehring & Gerry Gotvald
(256) 337-0376
ALASKA
• May 28 – Friday
• June 25 - Friday
Meeting - 6 p.m.
CHECK OUR WEBSITE FOR
EVENT LOCATIONS
Hosted by Dealers
Richard & Susan Lundquist
Everyone Welcome, Please RSVP
(530) 668-0988 www.youroilman.com
Meeting - 6 p.m.
JONES RESIDENCE
11145 Shetland Ave
Montclair, CA 91763-6432
• May 4, 18 - Tuesday
• June 1, 15 - Tuesday
Meeting - 7 p.m.
Hosted by Direct Jobbers
Casey & Andy Jones
Call for reservations (866) 956-5695
STATEN RESIDENCE
2949 Sunflower Street
Anchorage, AK 99508
Meeting - 9 a.m.
Hosted by Executive Direct Jobber
Melda Staten
Call for reservations (907) 333-0124
ARIZONA
• May 11 - Tuesday
• June 8 - Tuesday
Meeting - 7 p.m.
PRUKOP RESIDENCE
10225 South Spring Ave.
Yuma, AZ
Hosted by Premier Direct Jobbers
Raymond & Patsy Prukop
(928) 305-0273 / (253) 279-3768
Cell Everyone welcome
Meeting - 6:30 p.m.
(No host dinner)
5:30 - 6:30 p.m.
DENNY’S RESTAURANT
825 S. 48th St.
Tempe, AZ 85281
SYNTHETICS FIRST
3987 First St. Suite M
Livermore, CA 94551
Hosted by Master Direct Jobber
Tom Santell (510) 351-8500 & Direct
Jobber Roland Chan (925) 200-5379
• May 5 - Wednesday
• June 2 - Wednesday
Meeting - 7 p.m.
MCCOOL RESIDENCE
2210 Codding Drive
Modesto, CA 95350
Hosted by Direct Jobber Bill McCool
(209) 577-0174
Meeting - 7 p.m.
COMMON GROUNDS
COFFEE SHOP
1900 Vista Del Lago
Valley Springs, CA 95252
Hosted by Dealer Jim Brewer
(480) 968-4922 / (480) 221-0560
Please RSVP
Chuck Trebino
Please RSVP (209) 772-1394
• May 15 – Saturday
Meeting - 12:00 p.m. - 2 p.m.
Meeting - 7 p.m.
Downline and Guests FREE,
Out of line - $5
LARGE RESIDENCE
2624 East Catalina Circle
Mesa, AZ 85204
Hosted by Dealers Rick & Pam Large
Free to downline/guests.
$5 registration fee for out of line
Please RSVP (480) 217-7625 or
rick.large@gmail.com
ARKANSAS
Meeting - 6:30 p.m.
Call for meeting location.
Hosted by Direct Jobber Jerry Gardner
(501) 350-4869
gardner2154@sbcglobal.net
CALIFORNIA
• June 3 – Thursday
No Host Dinner - 6 p.m.
Meeting - 7 p.m.
PIZZA FACTORY 3963
Phelan Rd.
Phelan, CA 92371
Hosted by Dealer Scott Smith RSVP
(760) 221-8012 Guests welcome
Meeting - 9 a.m - 12 p.m
DINSMORE RESIDENCE
1900 N. Cunningham Rd.
Le Grand, CA 95333
Hosted by Direct Jobber
Ron Dinsmore (209) 382-0506
dinsmore6@gmail. com
and Dealer Bob Geyer (209) 617-4573
bgeyer2078@aol.com
16
LUDWICK RESIDENCE
6015 Hughes Street
San Diego, CA 92115
Hosted by Direct Jobber Craig
Ludwick RSVP (619) 583-5218
COLORADO
CONNECTICUT
None Scheduled
DELAWARE
• Every Tuesday
Meeting - 7 p.m.
KING RESIDENCE
19 Oklahoma State Dr.
Newark, DE 19713
Hosted by Direct Jobber Greg King
(302) 345-4350 Call for reservations
Guests welcome
DISTRICT OF
COLUMBIA
None Scheduled
FLORIDA
Meeting - 7 p.m.
COX RESIDENCE
110 Lower Lake Ct.
DeBary, FL 32713
Hosted by Direct Jobber Hank Cox
(386) 216-5988
Hosted by Dealers
Richard & Evelyn Gutknecht
(850) 271-9266 Registration fee
$5 for out of line/free for direct line
GEORGIA
None Scheduled
HAWAII
•Every Thursday
Meeting - 7:30 p.m. (Info)
8 p.m. (Opportunity)
ALEXANDER RESIDENCE
94-1509 Waipio Uka St.
Apt A202
Waipahu (Waipio)(Oahu)
Hosted by Direct Dealer Jarrett &
Kako Alexander (808) 744-1595
IDAHO
Meeting - 1 - 3 p.m.
SCHELL
DISTRIBUTING INC.
2000 W. Broadway
Idaho Falls, ID
Hosted by ★★★Regency Platinum
Direct Jobbers Mark & Sherree Schell
Reservations: (208) 524-0322; RSVP
ILLINOIS
Meeting - 9 a.m. - NOON
BAUER RESIDENCE
111 Woodland Trail
Anna, IL 62906-3906
Hosted by Direct Jobbers Norm and
Barb Bauer (618) 833-3228
amsoil@aj-internet.net
INDIANA
Meeting - 7 p.m.
EVANS RESIDENCE
1115 Morningside Court
Greenfield, IN 46140
Chuck and Linda Evans
(888) 765-2542
evansamsoildist@aol.com
IOWA
Meeting - 6:30 p.m.
I-80 TRUCK STOP
Walcott, IA 52773
Hosted by Direct Jobber Allen
“Charlie” Koch (563) 249-5490
KANSAS
None Scheduled
KENTUCKY
• May 4, 18 - Tuesday
• June 1, 15 - Tuesday
CADIZ AMSOIL QUICK
LUBE
343 Main Street
Cadiz, KY 42211
Hosted by Direct Dealers John &
Gabrial Reed. Call for reservations
(931) 206-7052
LOUISIANA
Meeting - 6:30 p.m.
AUTTONBERRY RESIDENCE
2520 Swiss Street
W. Monroe, LA 71291
Hosted by Direct Jobber Ellis
Auttonberry (318) 396-4348
MAINE
Meeting - 7 p.m.
RSVP for meeting location,
directions, meeting focus
and special requests.
Hosted by Regency Silver Direct
Jobbers Lee & Susan Mortenson
(207) 761-8375
MARYLAND
Meeting - 7 p.m.
HYNES RESIDENCE
291 Chestnut Springs Road
Chesapeake City, MD 21915
Hosted by Dealer William Hynes
(302) 540-2525 or (410) 885-3037
• May 21 - Friday
• June 18 - Friday
Meeting - 7:30 p.m.
Downline and Guests FREE,
Out of line – $5
MARTIN RESIDENCE
3994 Trace Hollow Run
Salisbury, MD 21801
Hosted by Regency Direct Jobbers
Les & Linda Martin (410) 548-LUBE
Meeting - 6:30 - 8:30 p.m.
THE FORD RESIDENCE
1830 175th LN NE
Ham Lake, MN 55304
Hosted by Master Direct Jobbers Mike
& Linda Ford
(763) 434-1544 or (763) 257-3130
mikeford@allserviceoil.com
Meeting - 6 p.m.
TWINGSTROM RESIDENCE
29200 Goldenrod Drive NW
Isanti, MN 55040
Hosted by Regency Platinum Direct
Jobbers Mylo and Patty Twingstrom
RSVP (612) 819-8835
•Every Thursday
Meeting - 7 p.m.
SCHMIT RESIDENCE
932 38th Ave. No.
St. Cloud, MN 56303
Hosted by ★★★★★Regency Platinum
Direct Jobbers Ray & Arlene Schmit
(320) 251-4861 Available to schedule
meetings anytime
MISSISSIPPI
MASSACHUSETTS
None Scheduled
None Scheduled
MISSOURI
MICHIGAN
• May 17 - Monday
• June 21 - Monday
Meeting - 7 p.m.
BRAUER RESIDENCE
5709 Eggert Place
Brighton, MI 48116
Hosted by Direct Jobbers Scott and
Dolores Brauer RSVP (810) 923-3334
• May 17 - Monday
Meeting - 7 p.m. (info)
Meeting - 8 p.m. (opportunity)
KIRBY / AMSOIL
WEST AREA
Call ahead for location
Hosted by ★Regency Platinum Direct
Jobber Tom Kirby; RSVP to
(248) 310-0604 or (248) 669-9093
• May 3 - Monday
• June 7 - Monday
Meeting - 7 p.m. (info)
Meeting - 8 p.m. (opportunity)
ELLIS / AMSOIL
EAST AREA
Hosted by *Regency Platinum Direct
Jobber Mike Ellis; RSVP to
(586) 781-5092 or (586) 918-1578
• May 4 - Tuesday
Meeting - 7 p.m.
KERBY RESIDENCE
138 East First St.
Ovid, MI 48866
Hosted by Dealers Tim and Liz Kerby
(989) 834-5213
• May 3 - Monday
• June 7 - Monday
Meeting - 7 p.m.
MILLER RESIDENCE
423 W. Willow St.
Lansing, MI 48906
Hosted by Dealer Jason Miller Please
RSVP (517) 719-3937
Meeting - Noon
CALL AHEAD FOR
LOCATION
Hosted by Dealer Harold Taylor (517)
204 - 3674
MINNESOTA
Meeting 7 p.m.
MEYER RESIDENCE
512 Broadway Street
Cleveland, MN 56017
Hosted by Master Direct Jobbers
Charles & Donna Meyer
(507) 931-3875
• May 5, 26 - Wednesday
• June 2, 23 - Wednesday
Meeting - 7 p.m.
HUNT RESIDENCE
8H Fairways Circle
St. Charles, MO 63303
Hosted by Direct Jobber Jim Hunt
(636) 795-5910 Reservations are
required. jim@syntheticstore.com
Meeting - 7 p.m.
LUCZAK RESIDENCE
4810 Mattis Street
St. Louis, MO 63128
Connie and John Luczak
(314) 892-6018
connieslubes@earthlink.net
MONTANA
NEBRASKA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
None Scheduled
NEW MEXICO
Meeting - 7:30 p.m.
GREENBERG WAREHOUSE
2415 Princeton Drive NE,
Suite M
Albuquerque, NM 87107
Hosted by Regency Gold Direct Jobbers
Paul and Nancy Greenberg
(505) 881-1693, warehouse;
(505) 255-2137, home; fax
(505) 881-4565. NMOilman@aol.com
• May 3 - Monday
• June 7 - Monday
Meeting - 6 p.m.
KORZANOILS
1550 North Solano Drive
Las Cruces, NM 88001
Hosted by Direct Jobber Kevin Korzan
(575) 647-2557 www.korzanoils.com
NEW YORK
Meeting - 10:00 a.m.
WOLFE RESIDENCE
34 Hillvale Road
Albertson, NY 11507
Hosted by Dealers Edward and Eileen
Wolfe (516) 621-4565;
edsoil4u2@verizon.net;
Please call ahead to reserve a seat.
Meeting - 7:30 p.m.
SYRACUSE AREA
Hosted by Premier Direct Jobber Peter
Finnerty (315) 682-9791
Meeting - 7 p.m.
LOTITO RESIDENCE
89 Owl Creek Road
Spencer, NY 14883
Hosted by Regency Silver Direct Jobber
Peter Lotito (607) 589-4242
Call ahead to reserve space and confirm location or e-mail lubedealer@
hotmail.com or
www.lubedealer.com/new york
NORTH CAROLINA
Meeting - 10 a.m - Noon
REID RESIDENCE
1204 Narron Farm Rd
Zebulon, NC 27597
Hosted by ★Regency Platinum Direct
Jobbers Pat & Gerry Reid
(919) 374-2925 greid@synthoils.com
Please call and reserve a seat for all
meetings.
• May 3 - Monday
• June 7 - Monday
Meeting - 7 p.m.
ATLANTIC BUSINESS
CENTERS
4913 Chastain Ave. Unit 28
Charlotte, NC 28209
Hosted by Dealer Gregory Finnican
(704) 525-5565
NORTH DAKOTA
None Scheduled
OHIO
Gathering - 8:30 am - Meeting 9:00 a.m.
ROMBES RESTAURANT
10375 Kenwood Rd.
Blue Ash, OH 45242
Hosted by Dealer Joe Davis
(513) 793-6918; Cell (513) 478-8742,
amsoil@joe-davis.com
All Dealers and guests welcome.
$2 Fee
Gathering - 8:30 am - Meeting 9:00 a.m.
STEAK & SHAKE Restaurant
3170 Town Boulevard
Exit 32 off I-75; First light
west of I-75, turn left onto
Boulevard
Middletown, OH 45044
Gather at S&S 8:30am, Order breakfast off menu at 9:00am meeting
starts at 9:15am
Hosted by Dealer Joe Davis
(513) 793-6918; Cell (513) 478-8742,
amsoil@joe-davis.com
$2 Fee
OKLAHOMA
NEW LOCATION
108 Northwest 122nd Street
Oklahoma City, OK 73120
Hosted by Direct Jobbers Carol Eaton
and Jack Greene
(405) 627-7292
Meeting - 9 - 11 a.m.
GOLDEN CORRAL
9711 East 71st Street
Tulsa, OK
Hosted by Regency Gold Direct Jobber
Pat Grady (918) 258-6979
OREGON
TEXAS
Optional Dinner - 6 p.m.
• Daily Meetings
Meeting - 7 p.m.
HAYDEN’S LAKEFRONT
GRILL
8187 SW Tualatin-Sherwood
Road
Tualatin, OR 97062
Hosted by Regency Direct Jobber
Ed Greenwood (800) 722-1092 Call
first to confirm space for you and
your guests.
PENNSYLVANIA
RHODE ISLAND
None Scheduled
SOUTH CAROLINA
• Every Tuesday
Meeting - 7:30 p.m.
GEORGE KERR and
ASSOCIATES
Northgate Building 5861
Rivers Avenue, Suite 107
N. Charleston, SC 29406
Hosted by Direct Jobber George Kerr
(843) 747-8200 amsoildealer@aol.
com www.lubedealer.com/kerr
• Variable Meetings
Call or e-mail for meeting
time and date
SPRADLEY RESIDENCE
1060 Cedar Creek Rd.
Swansea, SC 29160
Hosted by Direct Dealers
Jim & Vicki Spradley (803) 429-2545
synlube@gmail.com
Meeting - 7:00 p.m.
BEAUFORT CONNECTION
29 Varsity St.
Ladys Island, SC 29907
Hosted by Dealer Gail Wrede - Please
RSVP (843) 986-8844
CALL FOR LOCATION.
Hosted by Account Direct
Bruce Shilander (206) 984-4330
Meeting - 7 p.m.
WARD RESIDENCE
310 S. Grove Road
Richardson, TX 75081
Ronald & Sandra Ward
(972) 231-0773 oilmandj@yahoo.com
Meeting - 12 p.m.
BRAUM’S
861 W. Pipeline Rd.
Hurst, TX 76053
George Jetton (817) 267-5693
Everyone Welcome
• May 3 - Monday
• June 7 - Monday
Meeting - 7 p.m.
Pro-Lube Distributing/
AMSOIL
2303 N Eastman Rd.
Longview, TX 75605
Hosted by Direct Jobber
Derrick Daniels Call or email for
reservations (903) 452-5174 /
prolube@cablelynx.com
UTAH
VERMONT
None Scheduled
VIRGINIA
Meeting - 7:30 p.m.
STANCIL RESIDENCE
1236 General Street
Virginia Beach, VA 23464
• May 4 - Tuesday
Meeting - 7:30 p.m.
Hosted by Regency Silver Direct
Jobbers Bill & Barbara Stancil
(757) 420-0673
DENNY’S RESTAURANT
2521 Wade Hampton
Boulevard
Greenville, SC 29615
• May 11 - Monday
• June 8 - Monday
Meeting - 7 p.m.
Hosted by Master Direct Jobber Loel
D. Handley (864) 350-2082
amsoildealer@charter.net
SOUTH DAKOTA
GRAVITTE RESIDENCE
5337 Merganser Circle
Gloucester, VA 23061
Hosted by Premier Direct Jobbers
Cliff & Dee Gravitte (804) 694-0221
• May 17 - Monday
Meeting - 6:30 p.m.
Meeting - 7p.m.
GASPER’S LUBE SERVICE
CENTER & WAREHOUSE
3327 Meridian Avenue East
#B Edgewood, WA 98371
KERKMAN RESIDENCE
28238 Durand Ave
Burlington, WI 53105
Cliff and Lorna Gasper (253) 8647618 Everyone welcome.
Meeting - 7:30 p.m.
STOUGARD RESIDENCE
22907 Prairie Road
Sedro Woolley, WA 98284
Marv & Charlotte Stougard
(360) 856-1641 Guests welcome
Meeting - 7 p.m.
Hosted by ★★★★Regency Platinum
Direct Jobber Leonard Pearson
(253) 939-8401 Guests Welcome
Meeting - 10 a.m. - noon
AMSOIL (SYNLUBE) STORE
2424 North Monroe Avenue
Spokane, WA 99205
Rich Plesek Everyone welcome.
No charge
Meeting - 7 p.m.
Wayne C. Fletcher (800) 899-4799
WEST VIRGINIA
Hosted by Dealer Art Wilber
(605) 690-5327 to RSVP
Hosted by Dealer Roger Riggle
(804) 779-2036 and Direct Jobber
Curley O’Dell (804) 837-0807
SEL-AMSOIL ACADEMY
1201 Clough Avenue
Superior, WI 54880
(Presentation and Training)
Meeting - 9:30 a.m.
Hosted by ★★★★★★Regency
Platinum Direct Jobbers
Bill & Donna Durand
Refreshments Served (715) 392-4006
Guests welcome
Meeting - 6 p.m.
RV CHASSIS MASTER, INC.
2364 Hwy. 91
Elizabethton, TN 37643
Hosted by Dealer Peter Scalf Guests Welcome (423) 474-2068
Meeting - 7 p.m.
JD’s KUNTRY RESTAURANT
& BUFFET
626 David Crockett Hwy.
Winchester, TN 37398
Donald and Patricia Lipscomb
(931) 993-6400
WASHINGTON
Meeting - 5 p.m.
VALLEY SYNTHETICS
11616 E. Montgomery #53
Spokane Valley, WA 99206
Hosted by Dealer Rich Lentes
RSVP (509) 924-3206
None Scheduled
• May 17 - Monday
Meeting - 7:30 p.m.
McLAUGHLIN RESIDENCE
913 Coverdale Road
Riverview, NB E1B 5E6
Wayne McLaughlin and Dealer
Wendell Steeves (506) 386-2896
Everyone welcome
NEWFOUNDLAND
NOVA SCOTIA
None Scheduled
ONTARIO
Meeting - 6 p.m.
AMSOIL DISTRIBUTION
THE LUBE DOCTOR OFFICE CENTER
6625 Tomken Road,
2912 Graf Road
Units 12-14
Centralia, WA 98531
Mississauga, ON L5M-5J3
Meeting - 7:30 p.m.
Hosted by Direct Jobber Curley O’Dell
(804) 837-0807 and
Dealer Roger Riggle (804) 779-2036
INTERNATIONAL
NEW BRUNSWICK
MITZEL’S RESTAURANT
22330 84th Ave. South
Kent, WA 98032
O’DELL RESIDENCE
6588 Willson Rd.
Richmond, VA
Hosted by Dealers
Bradley & Teresa Taylor
(865) 376-2345
None Scheduled
• May 10 - Monday
Meeting - 6:30 p.m.
WILBER RESIDENCE
411 Ohio Drive
Brookings, SD 57006
O’DELL RESIDENCE
6588 Willson Rd.
Richmond, VA 23231
Hosted by Master Direct Jobber
Scott Swendson (262) 754-9751
Everyone welcome
ALBERTA
BRITISH COLUMBIA
MANITOBA
None Scheduled
BROWDERS ACE
HARDWARE.
1100 Ladd Landing Blvd.
Kingston, TN 37763
SWENDSON
MOTORSPORTS
N 60 W15034 Bobolink Ave.
Menomonee Falls, WI
53051
Tom and Shirley Walsh
(425) 483-2582/800-800-9444
T-1 certification classes available
by appointment with pre-paid
registration.
Meeting - 7:30 p.m.
Meeting - 7 p.m.
Meeting - 7 p.m.
WYOMING
WALSH RESIDENCE
2220 South Castle Way
Lynnwood, WA 98036
Meeting - 7 p.m.
TENNESSEE
Kenneth & Lorna Kerkman
(262) 534-2878
Walter Perera and local Dealers
(866) 326-7645 fax: (905) 814-1802
www.sinwal.com
PRINCE EDWARD
ISLAND
WISCONSIN
• May 3 - Monday
• June 7 - Monday
Meeting - 7 p.m.
CALL FOR LOCATION
Charlottetown
Hosted by Direct Jobber Trevor
MacDonald and Dealers Trevor
Murray and Scott MacPhail. RSVP:
(902) 626-9006
PUERTO RICO
Meeting - 7 p.m.
None Scheduled
MITMOEN SERVICE
GARAGE
6017 65th Street
Kenosha, WI 53142
Meeting - 7:30 p.m.
Victor and Lynn Mitmoen
(262) 652-3399
Meeting - 7 p.m.
QUEBEC
ENTREPÔT AUTOLUBE
AMS ENVIRONNEMENT
3030 Rue Des Fabricants
Terrebonne, Quebec,
Canada J6Y2A6
Hosted by Regency Silver Direct Jobber
Yvon Boucher (514) 990-1889
PABST RESIDENCE
650 Larcom Street
Hammond, WI 54015
Hosted by Regency Gold Direct Jobber
Lynn Pabst (715) 796-5441
Guests welcome.
SASKATCHEWAN
None Scheduled
For any changes, additions or
questions regarding this bulletin
board page please contact
715-399-6565 or send an e-mail to
subscriptions@amsoil.com
17
REPLACEMENT ACRYLIC CUPS
Replacement acrylic cups for the
AMSOIL Impact Simulator are now
available for purchase.
Stock #
G2767
MAY CLOSE-OUT
The last day to process May orders in the U.S., Canada
and Puerto Rico is the close of business on Friday, May
28. Individual telephone and walk-in orders will be
processed if initiated by the close of business. Internet
and fax orders will be accepted until 3 p.m. CDT on that
day. The last day to process May orders in Alaska is the
close of business on Tuesday, May 25. All orders
received after these times will be processed for the
following month. Volume transfers for May business will
be accepted until 3 p.m. CDT on Friday, June 4. All
transfers received after this time will be returned.
CLOTHING AND
PROMOTIONAL ITEMS
CATALOG
The newly-updated
AMSOIL Clothing and
Promotional Items Catalog
(G1650), as inserted in this
issue of the Action News,
is available for purchase.
Stock #
G1650
U.S.
.95
Can.
1.15
GASOLINE STABILIZER
DATA BULLETIN
Covers the features,
benefits and technical
properties of AMSOIL
Gasoline Stabilizer.
Stock #
G2215
Qty. U.S.
25
3.10
Can.
3.75
FOGGING OIL
DATA BULLETIN
Covers the features,
benefits and technical
properties of AMSOIL
Fogging Oil.
Stock #
G2764
18
Qty.
25
U.S.
3.10
Can.
3.75
Qty.
1
U.S.
4.95
Can.
5.95
HOLIDAY CLOSINGS
The AMSOIL corporate headquarters and U.S. distribution centers will be closed Monday, May 31 for
Memorial Day. The Edmonton and Toronto distribution
centers will be closed Monday, May 24 for Victoria Day.
CLOTHING AND PROMOTIONAL
ITEMS CLOSE-OUT SALE
A number of AMSOIL clothing and promotional items
are available at close-out prices. To see the list of items,
including pictures and pricing, visit www.amsoil.com/
products/clothing/closeout.aspx. Items available as
supplies last.
EAO13 CHANGE INTERVALS
A small number of customers with 2001-2010 Honda
and 2002-2010 Acura vehicles have reported their
vehicles’ oil pressure lights have illuminated prior to
reaching the end of the AMSOIL-recommended 25,000mile change interval.
To protect the engine, the OEM engineered the oil
pressure sensor to trigger the oil light when there is
insufficient oil pressure to maintain an adequate level
of protection. Each filter is equipped with a by-pass
valve, so when the filter is at or close to capacity, the
engine is continually supplied with adequate lubrication
oil, although unfiltered. However, if the filter reaches
maximum capacity, the level of restriction can become
significant enough to trigger the oil pressure warning
light. In extreme situations, oil starvation can occur.
Premature oil filter capacity can be attributed to a
number of factors such as poor air filtration, a leaking
air intake system or excessive contaminants being
produced in the combustion process.
AMSOIL recommends changing the EaO13 Oil Filter
according to OEM-recommended intervals in the following applications:
• 2001-2010 Honda
• 2002-2010 Acura
• 1992-2006 Chrysler imports
• 1993-1997 Ford Probe
• 1996-2010 Nissan/Infiniti
• 1971-2000 Mazda
• 1999-2000 Mercury Villager
• 1990-2010 Mitsubishi
• 2004-2007 Saturn
For more information, see the AMSOIL EaO13 Oil Filter
Technical Service Bulletin located in the Technical
Service Bulletins section of the Dealer Zone, or contact
AMSOIL Technical Services at (715) 399-8324.
May 16-20, 2010
Duluth Entertainment & Convention Center • Duluth, Minn.
AMSOIL University 2010 takes place this month, and the
time to register is now. To register or obtain additional
information, contact AMSOIL registration at (715) 3996554, email meetings@amsoil.com or visit the Dealer
Zone at www.amsoil.com (click the “Training” tab).
En
nroll
llm
llm
meent
nt Cos
ostss
$447 per Dealer, $246 for an attending spouse, $75 for a
spouse wishing to attend lunches and social events only.
Courses:
s: Three
ee Course Trrack
k Op
Optiions
1. Core Technology Program - Directed toward new
Dealers interested in getting jumpstarts on their businesses. Contains
the core material needed to function
successfully as an AMSOIL Dealer. No
prerequisites required.
2. Business Development Program
- Directed toward growing Dealers interested in
pursuing new markets and/or expanding others.
AMSOIL MODIFIES T-1 LEADS QUALIFICATIONS
Last December, AMSOIL implemented a revised T-1
Certification Program aimed at improving conversion of
leads to buying customers. The revised T-1 Program has
enabled the company to more efficiently and effectively
respond to prospects, while increasing the opportunity for
Dealers to convert them into customers. It has also generated a lot of Dealer feedback concerning the new qualification standards.
After analyzing the numbers, AMSOIL decided to revise
the qualification standards for remaining eligible for the
Leads Program and Dealer Locator. These new qualification requirements take effect on June 1, 2010, when the
current six-month grace period for all T-1 Dealers expires:
New Qualification Standards
A Dealer must earn commissions of at least $10 in the last
six months and meet one of the following requirements:
• Have at least one new, personally-sponsored customer
(Dealer, PC,RA,CA) in the last six months.
• Have at least five current, personally-sponsored customers (active Dealer/PC, protected CA/RA).
When a Dealer becomes T-1 Certified, he or she earns
the right to participate in the many AMSOIL co-op pro-
Prerequisites: Must have previously attended other
AMSOIL training such as AMSOIL University Core
Technology Program, a C&F or CAT school or have sufficient field experience and an understanding of the
basics of lubrication and general AMSOIL product
knowledge.
3. Advanced Development Program - Directed specifically toward the well-established Dealer who is wellversed in the fundamentals of lubrication, administration
and sales techniques. Prerequisites: Must have achieved
Direct Jobber status. Previous completion of the Core
Technology Program and Business
Development Program is highly recommended.
A welcoming reception, facility tour
and cookout will be included at AMSOIL
University at no extra cost.
A 10 percent rebate will be offered on product
orders placed while at AMSOIL University.
grams. The next step is to register Dealers, Preferred
Customers, retail or commercial accounts and generate
a minimum of $10 in commissions. Once accomplished,
the T-1 Dealer earns the right to participate in the Dealer
Locator and Leads Program. While the qualifying requirements have been relaxed, they still require a Dealer to
demonstrate the ability to register a new customer, earn
commissions and service customers.
The lead follow-up requirements for Dealers who
receive T-1 issued leads remain unchanged. When a T-1
lead shows up in a Dealer’s Message Center, he or she
has two days to accept or reject it. The Dealer then has
seven days to log into the Dealer Zone and complete the
follow-up section for the lead. Failing to respond to three
T-1 leads in a row, or failing to provide follow-up confirmation for three T-1 leads in a row, results in that Dealer
being removed from the program.
One of the goals of the new T-1 Certification Program
is to ensure that only Dealers serious about providing
timely lead follow-up be allowed to participate. This goal
will help improve the image of AMSOIL and the Dealer
network and translate into more prospects being contacted and converted into customers.
19
CHANGE SERVICE
REQUESTED
Published 12 times annually
ISO 9001 CERTIFIED
PRSRT STD
US POSTAGE
PAID
AMSOIL
AMSOIL INC.
SYNTHETIC LUBRICANTS
AMSOIL BUILDING
Superior, WI 54880-1527
Internet: www.amsoil.com
(715) 392-7101
WIX ®
WE HONOR
®
MAY 2010
PRINTED IN USA
Minimum 10%
Post-Consumer Fiber
(Discover in U.S. only)
Shear stability measures a lubricant’s ability to withstand shearing forces without degrading to
a lower viscosity. To meet CJ-4 requirements for shear stability, the American Petroleum
Institute (API) requires diesel oils pass the Kurt Orbahn 90-Cycle Shear Stability Test.
AMSOIL sent five competitive CJ-4 5W-40 synthetic diesel oils to an independent
laboratory for shear-stability testing. Considering the tough environment that diesels
present to lubricating oils, AMSOIL doubled the standard Kurt Orbahn 90-cycle test and
had the oils tested for 180 cycles.
16
Kurt Orbahn Shear Stability Test
Samples were then contaminated
180 Cycles
with 2 and 4 percent ultra-low-sulfur
All oils are 5W-40.
(ASTM D-6278*)
diesel (ULSD) fuel. As the graph
15
shows, even after being sheartested for twice the industry stan14
dard and contaminated with 4
percent fuel dilution, AMSOIL maintained viscosity and was the only oil
13
to stay within the SAE 40 viscosity
rating. As other oils lost viscosity
12
due to shearing forces and fuel dilution, their ability to protect against
wear was jeopardized.
11
Valvoline Premium Blue Extreme
Chevron Delo 400 LE
Shell Rotella T
AMSOIL Premium
Mobil Delvac 1 ESP
Chevron Delo 400 LE
Shell Rotella T
AMSOIL Premium
Mobil Delvac 1 ESP
Chevron Delo 400 LE
Shell Rotella T
AMSOIL Premium
Mobil Delvac 1 ESP
Chevron Delo 400 LE
Shell Rotella T
10
Initial Viscosity
Sheared Viscosity
2% Fuel Dilution
Sheared Viscosity
*double-length test
To order AMSOIL products call 1-800-777-7094
Technical Services: 715-399-TECH (715-399-8324)
4% Fuel Dilution
Sheared Viscosity
S A E 30
AMSOIL Premium
S AE 40
AMSOIL Premium Diesel Oils are
the premium choice for diesel applications, resisting shearing
forces and fuel dilution to maintain their protective film strengths
and stay in grade.
Mobil Delvac 1 ESP
Tested in an independent lab
in November 2009.
V iscosit y (c S t )
®

- Oil Twins

Transcription

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