19 – 22 January 2017

19 – 22 January 2017
Sport, exhibition & show –
all under one expo roof!
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www.partner-pferd.de
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‘Because this was our first time at the Leipzig trade fair, we were very excited
beforehand. Now that the fair is over, we can say that there is virtually no other
event at which you get to meet so much of the public. The visitors were very
knowledgeable and interested in our products.’
Hendrik Wellmann, managing director, baroux equestrian
www.partner-pferd.de
SHOW
Two entertaining evening events:
PARTNER PFERD: a unique blend of elite sport, adventure
and major exhibition
· Sparkassen sports gala
· The Leipzig evening of horses
Leipzig looks forward to welcoming you to the 20th PARTNER PFERD,
from 19 to 22 January 2017
The blend of show, expo and sport is impressive:
» Number of exhibitors: over 250
» Number of visitors: 68,500 (2016)
EXPO
» Gross surface area: 41,000 m²
Across 41,000 m² gross exhibition space with:
· Sales exhibition
· Special shows
· Arena with show demonstrations
PARTNER PFERD – one of the world‘s largest indoor events, with a unique blend of
top-level international tournament sport with world cup qualifiers in jumping, driving
and vaulting; a comprehensive exhibition; informative
special shows and entertaining
Congress
evening shows.
Center Leipzig
Hall 4
Hall 2
Visitors´
entrance
GLASS HALL
The indoor concept
SPORT
The highlights include:
Benefit from an attractive
trade-fair site with functional
halls and cutting-edge
infrastructure, perfect for a
professional equestrian event.
Hall 5
Riding track
VIP
LOUNGE
YARD
Hall 1
2
YARD
Stables
Hall 3
ARENA
·
·
·
·
Sparkassen Cup
Longines FEI World Cup™ Jumping
FEI World Cup™ Driving
FEI World Cup™ Vaulting
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‘After years of non-attendance, we decided to return to PARTNER PFERD this
year. This was a very good decision. We enjoyed very interesting conversations
with a knowledgeable audience, and feel that our attendance will also result
in long-lasting trade. We visit lots of events, and wish to congratulate PARTNER
PFERD on being one of the biggest and most enjoyable events.‘
Torsten Wessels, authorised representative, Viebrockreithallen
www.partner-pferd.de
In 2017, we will be celebrating the
20th PARTNER PFERD! Please join us and be
a part of this first-class event.
The benefits of PARTNER PFERD:
PARTNER PFERD
» Personal customer service
» Acquisition of new customers
» Direct sales (B2C)
» Individual presentation of new products
The top ratings* from exhibitors at PARTNER PFERD speak for themselves:
Goal attainment 79.3 %
Expectations met 79.8 %
Repeat participation 85.2 %
Would recommend to others 87.9 %
* Data relates to PARTNER PFERD 2016, source: Gelszus Messe-Marktforschung GmbH
PARTNER PFERD is:
» Pure equestrian sport
» A meeting place for equestrian sports fans
» The best-attended equestrian sports expo in Central Germany
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‘PARTNER PFERD is always a worthwhile trade fair. We were satisfied with this
year‘s event too. The audience specifically asks for our products, and always
proves knowledgeable. Most of our visitors have been coming to our stand
for years now. And our subsequent sales via our online shop and retailers also
reveal the positive effects of the trade fair. We will definitely be in attendance
again next year.‘
Daniela Haas, product and applications consultant, Nature’s Best Pferdefutter
www.partner-pferd.de
The TOP arguments for your participation:
SCHLESWIGHOLSTEIN
» The best-attended equestrian sports expo in Central Germany:
PARTNER PFERD 2016 received 68,500 visitors
Rostock
MECKLENBURGWEST POMERANIA
HAMBURG
Hamburg
» Diverse visitor target-groups thanks to the impressive
BREMEN
combination of show, expo and sport
LOWER SAXONY
BRANDENBURG
Berlin
» Successful sales conversations ensure good turnover
» Appealing special shows attract a broad interested public
BERLIN
Hanover
Frankfurt (Oder)
SAXONYANHALT
NORTH RHINEWESTPHALIA
Düsseldorf
SAXONY
Cologne
Bonn
The catchment area of Central Germany*
THURINGIA
HESSE
Frankfurt a.M.
RHINELANDPALATINATE
Origin of visitors:
Saxony54.8 %
SAARLAND
Saxony-Anhalt20.5 %
Thuringia BADENWÜRTTEMBERG
Distance from home town/city:
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Munich
Up to 100 km distance 62.4 %
More than 100 km distance 36.6 %
* Data relates to PARTNER PFERD 2016, source: HorseFuturePanel UG
BAVARIA
8.4 %
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‘Just as always, the trade fair was excellently run this year; we felt very well
looked-after. We were able to welcome even more visitors at our stand at this
year‘s PARTNER PFERD. Our sales figures are very satisfying.‘
Gerhard Esfeld, managing director, White Horse Ranch
www.partner-pferd.de
Reaching the target group with great equestrian highlights!*
Active equestrian athletes
58.3 % of visitors
Horse owners 54.0 % of visitors
Interested in horses 42.3 % of visitors
Statements from the visitor survey*
... wish to shop during the event 89.0 % of visitors
... wish to revisit PARTNER PFERD 90.2 % of visitors
... will recommend PARTNER PFERD to others
94.8 % of visitors
Visitors‘ age distribution*
Younger than 18 18.0 % of visitors
Between 19 and 28 33.7 % of visitors
29 to 3814.8 % of visitors
Between 39 and 48 13.9 % of visitors
49 to 5812.0 % of visitors
Older than 59 * Data relates to PARTNER PFERD 2016, source: HorseFuturePanel UG
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6.1 % of visitors
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‘We have been presenting our horse trailers in a variety of configurations at
the Leipzig trade fair for many years now. The feedback from existing and new
customers is positive and continuously growing. We are satisfied with our sales
figures at the trade fair, and we estimate that there will be follow-up trade after
the fair has ended. We are fairly sure that we will be in attendance at the next
event.‘
Jannick Albrecht, regional sales manager at Humbaur
for Baden-Württemberg and eastern Germany
www.partner-pferd.de
Make contacts and hold sales conversations –
utilise this platform and book your trade-fair
stand today!
Save the date – make a note
of these dates in your calendar!
✗From 1 August 2016
Conditions For registrations For registrations
by 31.08.2016
(early-booking price)
Row stand* 78.00 EUR/m2
84.00 EUR/m2
Corner stand* 80.00 EUR/m 86.00 EUR/m2
Peninsula stand* 82.00 EUR/m2
88.00 EUR/m2
✗From 16 January 2017
Island stand* 82.00 EUR/m 88.00 EUR/m
Set-up of the trade-fair stands
2
2
from 01.09.2016
2
Positioning of the exhibitor stands begins
ur early-booking
Our tip: secure yo
st 2016!
price by 31 Augu
Rental box* (3.00 x 3.00 m)
95.00 EUR
✗19 to 22 January 2017
Rental box* (2.65 x 265 m) 65.00 EUR
The days of the PARTNER PFERD trade fair
Initial bedding
20.00 EUR
Media flat-rate fee
39.90 EUR
Disposal flat-rate fee (stand)
17.00 EUR
Disposal (box)
20.00 EUR
We have strong partners supporting us:
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*Excluding AUMA (Association of the German Trade Fair Industry) contribution 0.60 EUR/m ,
all prices excluding VAT
FEI: Fédération
Equestre Internationale
Saxony State Equestrian
Association
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We want your presentation to be a success!
Peggy Schönbeck
Project director
Tel.: +49 341 678-8861
Fax: +49 341 678-168861 p.schoenbeck@leipziger-messe.de
Katrin Rippin
Project manager
Tel.: +49 341 678-8867
Fax: +49 341 678-168867
k.rippin@leipziger-messe.de
We look forward to welcoming you
to the Leipzig trade fair site for the
big world cup event!
We will be happy to provide you with an
individual quote. Please don‘t hesitate to
get in touch.
Nicole Hochstein
Project assistant
Tel.: +49 341 678-8868
Fax: +49 341 678-168868
n.hochstein@leipziger-messe.de
ation can be
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