Brewing a Better Future

 Sustainability Factsheet 2012 – Al Ahram Beverages Company, Egypt Brewing a
Better Future
Improve
Empower
Impact
Al Ahram Beverages Company, Egypt
Sustainability Factsheet 2012
How we are Brewing
a Better Future
Welcome Brewing a Better Future is Al Ahram Beverages
Company's long‑term integrated approach
to creating genuine shared value for all our
stakeholders. Sustainability is part of how
we manage our business.
1963
10
5
PLANTS
EMPLOYEES
We are committed
to act in a
responsible way
towards the
environment and
the society – this
is imperative to
our long term
sustainability.
BRANDS
OBOUR, SHARKEYA,
6TH OCTOBER,
GIANACLIS, GOUNA
Guillaume Duverdier
Managing Director
Improve We are working hard to increase the water and
energy efficiency of our breweries, offices and
warehouses. We also focus on reducing the
carbon footprint of our products across the
value chain.
Specific total energy consumption
MJ/hl beer + soft drink + cider + water
2012
226.4
258.0
2011
2010
223.2
Specific water consumption
100%
OF NEW
FRIDGES
‘Green’ fridges
Cooling is essential to the consumer’s experience
of our brands, but also a significant contributor to
our total carbon footprint. To reduce this, we have
committed to installing only eco-friendly fridges.
In 2012, 100% of our new fridges had one or more
‘green’ characters, resulting in an average energy
saving of 30%.
hl/hl beer + soft drink + cider + water
2011
5.3
2010
5.3
Direct and indirect CO2 emission
kg CO2/hl beer + soft drink + cider + water
2012
ARE GREEN
5.3
2012
12.9
2011
2010
93.7%
TOTAL WASTE RECYCLING RATE
15.1
12.9
Al Ahram Beverages Company, Egypt
Sustainability Factsheet 2012
Empower We focus on empowering our people and the
communities in which we operate. Our internal
structures and policies safeguard employees’
and human rights, and help to ensure a safe,
healthy working environment for all.
Safety data on production units
Parameters (absolute values)
Fatalities of company personnel*
Fatalities of contractor personnel*
Permanent disabilities of company personnel
Fatalities of company personnel in commuting
Reinforcing our long-term sustainability
Our Corporate Social Responsibility policy
focuses on 2 pillars: Education and Health.
We continue to donate PCs to public schools
and we consistently monitor our 5mn Euro
donation to the Sawiris Foundation.
Unit
2010
2011
2012
Cases
Cases
Cases
Cases
0
0
0
0
0
0
0
0
0
0
1
0
Parameters (absolute values)
Accidents of company personnel
Cases
4
3
4
Accidents of contractor personnel
Cases
0
1
1
Lost days of company personnel
Days
12
78
137
Production workforce (FTE)
FTE’s
752
724
689
*The number of fatalities in this table reflects fatal accidents involving production personnel.
Accident frequency
Accident severity
cases/100 FTE
Lost calendar days/100 FTE
0.6
2012
2011
2010
0.4
0.5
20
2012
2011
200 kg of clothes were distributed, at the
end of Ramadan, among 80 families at
Al Nahda area, close to Obour plant, through
ABCommandos (ABC voluntary ambassadors).
11
2010 2
‘The evolution in the figures is due to more accurate reporting that is currently being followed
versus previous years’ reporting’.
Impact Our diverse portfolio (of alcoholic and non alcoholic
beverages) is enjoyed by many people and caters for
the different consumers’ tastes.
Encouraging responsible
consumption through our brands
We are proud of our brands, and we look
for opportunities to talk to consumers about
enjoying them in moderation.
Our Rules of Responsible Commercial
Communication are strongly adhered to
by both our marketing and sales teams.
The ‘Enjoy Responsibly’ logo is placed on all
communication and packaging materials to
ensure that consumers enjoy moderate drinking.
Creating a Positive Impact
A campaign highlighting the company’s positive
contribution to the Egyptian economy and to justify
the business legitimacy of the company was rolled
out to all key stakeholders.
The ABC Positive Story – booklet
and documentary. The toolkit won
the Global Corporate Relations
annual award under the category
of ‘Building the Company Reputation’.
The years ahead Based on dialogue with our stakeholders and insight
into global trends, we have identified four key areas
on which we will build a more focused second phase
of Brewing a Better Future: water, CO2, sourcing and
responsible consumption. Each area is underpinned by
our ways of working – living by our values, leading by
example, and working together to make a difference.
Our global commitments for 2020
Water
CO2
• Reducing specific water consumption in the
breweries by 25%
• Aiming for water compensation/balancing
by production units in water scarce and
distressed areas
• Reducing CO2 emissions:
–– in production by 40%
–– of our fridges by 50%
–– of distribution by 20% in Europe
and the Americas
Sourcing
Responsible consumption
• Deliver 60% of raw materials in Africa via
local sourcing
• Aiming for at least 50% of our main raw
materials from sustainable sources
• Ongoing compliance with our Supplier
Code procedure
• Delivering on industry commitments
• Making responsible consumption aspirational
through Heineken®
• Every market in scope has and reports
publicly on a measurable partnership aimed
at addressing alcohol abuse.
Please visit HEINEKEN’s global Sustainability
Report 2012 at:
www.sustainabilityreport.HEINEKEN.com
www.alahrambeverages.com
enjoyHEINEKENresponsibly.com
HEINEKEN.com
Twitter: @HEINEKENCorp