All About Vision Media Kit

An Introduction to
All About Vision
®
Home Page
Mission
To provide consumers with
comprehensive, trustworthy information on eye
health and
vision correction options;
enabling delivery of contextual marketing messages
to a highly targeted audience.
Quick Facts
Launched in January 2000
Site does not sell products
Includes more than 450 pages of
custom-developed, proprietary content
Content is produced with the input of
an Advisory Board of eye care professionals…
Advisory Board
Joseph T. Barr, OD, MS
Brian Boxer Wachler, MD
Michael DePaolis, OD, FAAO
Burt Dubow, OD, FAAO
Valerie Kattouf, OD
Mark Mattison-Shupnick, ABOM
Charles Slonim, MD, FACS
Vance Thompson, MD
Most Popular Content Areas
LASIK & Vision Surgery
Contact Lenses
Eye Problems & Diseases
Eyeglass Frames & Lenses
Find an Eye Doctor
Growth of Unique Visitors
(in millions)
7.7
8.2
6.4
4.8
0.7
2000
2.4
3.1
1.5
2001
2002
2003
2004
2005
2006
2007
Traffic is Generated by:
Search engines
Eye care practitioner recommendations and links
Media mentions and links
Thousands of links from professional
associations, special interest organizations, community
sites, governments and corporations
Direct marketing programs
Search Engine Ranking
All About Vision enjoys prominent rankings on
Google, Yahoo, MSN and other search engines for
hundreds of vision-related search terms.
Examples of Google rankings:
LASIK #3
Laser eye surgery #4
Contact lenses #1
Eyeglasses #4
As of January 10, 2008
Dry eyes #1
Macular degeneration #2
Glaucoma #7
Eye doctors #1
The Importance of
Search Engines
80% of adult online Americans have searched the
Internet for health information
81% of health searchers start at a search
engine, not a medical site
Source: Pew Internet & American Life Project:
July 2002, July 2003, May 2005
Cited by
Prominent Consumer Media
Opportunities for Advertisers
Display ads (250x250)
Advertorials
On-demand pop-ups
Surveys, polls and quizzes
Mini-sites and sponsored sections
Sponsored content & special features
Coupons and special offers
E-mail newsletter sponsorships
Example of 250 x 250 Display Ad
Example of Advertorial
Example of Links to Advertorials
Advertorial Actions: Link, Registration
Included in Every Ad Program
Promotion of your doctor or retail locator
Lead generation mechanisms
Custom coupons, certificates, etc.
Special offer promotion
Monthly performance summary
Real-time performance statistics
Advertised Products & Services
Acuvue
Acuvue Bifocal
AcrySof
AcrySof IQ
AcrySof Toric
BlurRelief Eye Drops
CareCredit
CheckYearly.com
ClearSight 1 Day
CustomVue LASIK
Focus Dailies
FreshLook Contact Lenses
Intralase
As of January 2008
Lobob Optimum, Sof/Pro
02Optix
Ocusoft Lid Scrub
ProClear Compatibles
Restasis
ReStor IOL
Similasan Eye Drops
SynergEyes
Tears Again
TheraTears
TLC Laser Eye Centers
Transitions Lenses
Vision Service Plan
Contact Information
Sales
Tom Meinert, 908-534-7776
Ron Walker, 858-454-2145 x301
Marketing Services
Heather Stevens, 858-454-2145 x309
Access Media Group, LLC
7590 Fay Avenue, Suite 302
La Jolla, CA 92037
Media kit: www.AllAboutVision.Info