The Maxis Academy Story - Archive

Maxis-UNIMAS Annual Refresher Workshop for
PI1M Maxis Managers
The Maxis Academy Story
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THE AGENDA
Maxis Academy Briefing
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About Maxis Academy @ Plaza Sentral

Total size = approximately 16 000 square
feet, occupying 2 floors in Plaza Sentral

Number of training rooms = 11 rooms

Maximum capacity of 310 learners at one
time

Total budget spent on this new facility = RM
4.5 million
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Training Rooms & Facilities
Facilities
Type Facility
Floor
Capacity
1
Aristotle
Auditorium
2
54
2
Ibu Zain
Computer Lab
2
20
3
Avicenna
Computer Lab
2
20
4
Confucius
Training Room
2
20
5
Tagore
Lounge
2
10
6
Za’ba
Innovation Centre
2
20
7
Plato’s Place
Breakout Area
2
84
8
Ibn Arabi
Training Room
3
30
9
Russell
Training Room
3
30
10
Lao Tze
Training Room
3
30
11
Abelard
Training Room
3
30
12
Camus
Training Room
3
30
13
Munshi Abdullah
Training Room
3
30
14
Spencer
Training Room
3
15
15
Tun Sri Lanang
Lounge
3
10
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State-of-the-art design, equipment and furniture
1.
SMART Board Interactive
Whiteboards
2.
Design of the training room
3.
Wireless Access
4.
LCD Signage
5.
Inspirational Walls
6.
Monitoring of courses
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State-of-the-art design, equipment and furniture

Technology in Learning

Maxis Academy Learning Management System
(MALMS)

Website

Blog & Forum

mLearning

Maxis iLearn (Second Life)
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The Academy
Transformational
Framework
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MAXIS ACADEMY TRANSFORMATION FRAMEWORK FOR
REALISING OUR VISION
Top leadership drive
Collaboration with
• Change Management Programline management
“Together, We Do It Better”
• min average training hrs commitment (45 hours)
• Maxis Academy Council
• balance – Academy VS external programs
• College Councils (Launched 26 April 2007)
• Voice of Maxis
Timely Recognition Programs
• 6 Sigma Program
• Coach of Month and Coach of the
Year
• Corporate Memory
– SME Incentive
Profiled Externally and
Linked to Corporate Social
Responsibility
• Maxis Scholarship for Excellence
Award
• Maxis R&D Grant
• Maxis Internship
• Continuous Development Partnership
Program (CDPP)
• Maxis Academic Enrichment Program
• Maxis Technical Conference
Staff training needs,
delivery &
assessment
Best in Class Organization & Delivery
• 5 colleges
• Benchmarking
•
Ericsson Academy
•
UEM Leadership Centre
•
Petronas
•
Bank Negara (Aug 08)
• KPI driven
• Balanced internal Vs
external Trainers
• Capability of
Vision supporting NTS
To be the best in-house
& Aircel
Learning Centre by 2009:
• staff Learning & Developmen
• projecting Maxis in
education excellence
in its community
Focused Profiling
Linked to staff attraction
• enhanced Maxis Academy website
• Maxis Academy Quarterly
Newsletter
• Alumni network
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State of the Art Facilities and Technology
• New academy in Plaza Sentral launched
• Network with noted learning center – Harvard
Business School Publishing
• MA Learning Management System
• Maxis Academy Blog
• Maxis Academy Forum
• Maxis Second Life
• M-Learning
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THE VISION……
VISION
To be Malaysia’s Top In-House Learning Centre
provide employees with continuous
learning & development
nurture educational excellence for the
community
• Efficient and effective operations
• State-of-the art learning facilities
•E-learning
•Mobile Learning
•2nd life based interactive program
• Innovative services aligned to global best practices
• Promote a self-directed learning culture
• Target of 45 learning hours per staff
• Share learning services with NTS and Aircel
• Executive Education programs for high-potentials &
top talent
• Continuous Development Partnership Program
(CDPP) for all staff
• Further Education Scheme (FES) for talent
• Clear governance through Councils
• Maxis Academic Enrichment Program for talented
undergraduates from IT & Engineering courses
from local universities are offered practical 2 – 3
months attachments in the 3G field as part of
their curriculum
• Maxis Scholarship for Excellence fund will enhance
our community reach under the CSR profile
• CyberKids program
• Maxis Content Challenge for Universities
• University Student internship program
• Research Grant on relevant topics
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Three Dimensions of Engagement
Cognitive/Think: Belief in
and support for the goals and
values of the organisation.
Affective/Feel: Sense of
belonging, pride, and
attachment to the
organisation.
Behavioral/Act: Willingness
to go the extra mile;
intention to stay with the
organisation.
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How is “Engagement” measured in Maxis ?
In Maxis we measure each of the three necessary elements of engagement as follows:
Employee Engagement
Think
Feel
• I believe strongly in the
goals and objectives of
Maxis .
• I would recommend Maxis
as a good place to work.
• I fully support the values
for which Maxis stands.
• I am proud to be a part of
Maxis .
Act
• I am willing to work
beyond what is required
in my job in order to help
my company succeed.
• At the present time, are
you seriously considering
leaving Maxis?
• This company energizes
me to go the extra mile.
• It would take a lot to make
me look for another
employment
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The Council
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MAXIS ACADEMY COUNCIL MEMBERS
Maxis Academy Council
Chairman:
Sandip Das
Council Members:
Rossana Rashid
Dr Nikolai Dobberstein
Azmi Hj Ujang
Chow Chee Yan
Academy Council Secretariat:
Suhaimi Sulong
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COLLEGE COUNCIL MEMBERS
College of
Management
Development
SLT Advisor:
Azmi Hj Ujang
Council Members:
Lucy Tan Moi Tsu
Suresh Sidhu
Low Teck Hock
Jeff Chong Koon
Sou Kuan Yin
Tan Cheong Tatt
Ben Chung
College Head:
Ben Ong
College of
Professional
Development
SLT Advisor:
Chow CheeYan
Geoff Shelley
Council Members:
Lai Choon Foong
Dennis Seek
Kooi Phaik Ai
Kugan T
Venkateswara Rao
Junaidah Ismail
Kunaseelan
Rozalila Abd Rahman
Jamaludin M Yusof
Dipak Kaur
College Head:
Wye Yee
College of
Sales &
Marketing
SLT Advisor:
M Fitri Abdullah
Tan Lay Han
Chua Seok Theng
Council Members
Jenny Tan
Chee Loo Fun
Afizulazha Abdullah
M Azmi Abd Jalil
Pinky Ong
Allan Khoo
Andrew Chong
Sasikeran Kanniah
Ch’ng Lye Chye
(Lionel)
Julee Suhanariah
College Head:
Wye Yee
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College of
Service
Management
SLT Advisor:
M Fitri Abdullah
Tan Lay Han
Chua Seok Theng
Council Members
Jenny Tan
Chee Loo Fun
Afizulazha Abdullah
M Azmi Abd Jalil
Pinky Ong
Allan Khoo
Andrew Chong
Sasikeran Kanniah
Ch’ng Lye Chye
(Lionel)
Julee Suhanariah
College Head:
Wye Yee
College of
Technology
SLT Advisor:
Nikolai Dobberstein
Council Members:
Ir Low Teck Heng
Paul Salmon
M Bahrin Abu
Samah
Hugo Goossen
Abdul Rahman Taib
C. S. Yap
Muniff Kamaruddin
Prushothma Rao
Daniel Leong
Tan Cheong Tatt
College Head:
Wye Yee
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The Curriculum
Overview & Learning
Roadmap
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THE CURRICULUM OVERVIEW
College of
Professional
Development
General Programs:
(Company Wide)
• My Maxis Way
• Six Sigma Program
• 7 Habits Program
• Service Excellence
Specific Programs:
• Based on the 9
Core Competencies
• Customized solution
for
Department/Divisions
College of
Sales &
Marketing
Specific Programs:
• Marketing
Fundamentals
• Foundational Selling
Skills
• Negotiation Skills
• Maxis Products and
Services
College of
Technology
General Programs:
• Tech. Symposium
• Tech Report Writing
• IP Fundamentals
• 3G Fundamentals
• Broadband Essentials
Specific Programs:
• Technical Foundation
• Voice over IP
• Cisco Certified Network
Associate & Professional
• IP for Mobile Data
• PMP
• Sigtran, SIP, IMS
• WiMax
• Next Generation
Network
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College of
Service
Management
College of
Management
Development
Specific Programs:
• Rate Plans &
Promo
• Kenan – Postpaid
• Value Added Services
– Voice & Data
• Outstanding Customer
Service (OCS)
• Basic Selling Skills
• Billing Workshop
• Network
Troubleshooting
• Service From the
Heart
• Negotiation Skills
For Collections
General Programs:
• Next Generation
Manager (NGM)
• Maxis People
Management Process
(MPMP)
• Institute of
Leadership & Mgmt.
• LDE Education
• LDE Luncheon
with Chairman
• LDE Presentation
to Board
• Leadership
Symposium
• Mentoring Skills
• Executive Education
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THE LEARNING ROADMAP – COLLEGE OF MGMT. DEV.
NGM @ MaxisExecutive Education
(5 days)
5
NGM @ MaxisMid level leaders
(5 days)
Complexity of Program
4
3
2
NGM @ MaxisEmerging leaders &
First level leaders
(5 days)
Leadership
Symposium
(2 days)
Strategic Leadership
Program
(3 days)
Mentoring Skills
Program (2 days)
Maxis People
Management
Process
(0.5 day)
1
3
10
5
15
Years of Maxis
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“Next Generation Manager”
Program Objectives
FACILITATE
the move to a
common &
consistent
management model
across the
organization
TRANSFORM
DEVELOP
the leadership and
management
capabilities of our
people
how our managers
learn - from classroom
based learning events
to a more flexible, just
in time, approach
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…a journey to build
a foundation,
capable of driving
Leader & Manager
behavior changes
that impact
business results
MPMP as part of the NGM@Maxis big picture
The big picture
Bringing the big picture into
Maxis context
Maxis Management
Development Program
How do you become an
effective Maxis supervisor
To build the future leaders in
Maxis
To equip our Supervisors with
a better understanding of our
policies and practices that
governs Maxis daily
operations
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THE LEARNING ROADMAP –
COLLEGE OF PROFESSIONAL DEVELOPMENT
Complexity of Program
5
4
Maximum
Impact Presentation
6 Sigma
Awareness (1 day)
Finance for
Non Finance
Risk Management
3
7 Habits of Highly
Effective People
(3+1 days)
2
“Together, We Do
It Better” (2 days)
1
Presentation Skills
My Maxis Way
(3 +1 days)
0 – 1 year
1 – 3 years
3 – 5 years
5 – 10 years
Above 10 years
Years in Maxis
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THE LEARNING ROADMAP –
COLLEGE OF SALES & MARKETING
5
Finance for Non Finance
(2 days)
Presentation Skills
(2 days)
Complexity of Program
Competitor Analysis
(2 days)
4
Strategic
Marketing
Management
( 2 days)
Key Account
Management
(2 days)
Negotiation Skills
(2 days)
Basic Project
Management
(2 days)
E-learning on
Sales & Marketing
3
Dealer
Management
(2 days)
Products & Services
2
Sales
Management
( 2 days)
Business Writing
(2 days)
1
Foundation
Selling Skills
(3days)
1 – 3 yrs
Marketing
Fundamentals
(2 days)
3 – 6 yrs
6 – 9 yrs
9 – 12 yrs
12 - 15 yrs
Years in Maxis
Legend :
General
Managerial
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Functional
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THE LEARNING ROADMAP –
COLLEGE OF SERVICE MANAGEMENT
5
Complexity of Program
4
Telesales
(2 days)
Competitor Analysis
(2 days)
E-learning on
Customer Service
Service
Excellence
(2 days)
3
Project
Management
( 2 days)
Leading Service
Teams
( 2 days)
Products & Services
2
1
Contact Centre
Management
( 2 days)
New
Recruit Training
(12days)
1 – 3 yrs
Business Communication
(2 days)
Stress Management
(1 day)
3 – 6 yrs
6 – 9 yrs
9 - 12 yrs
12 – 15yrs
Above 15 yrs
Years in Maxis
Legend :
General
Managerial
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Functional
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THE LEARNING ROADMAP –
COLLEGE OF TECHNOLOGY
New Technology
Programs
(3 days)
Cisco
Certification courses
5
3G & HSDPA
fundamentals
(3 days)
Complexity of Program
4
3
Technical
Foundation
(2days)
IP Essentials
(1 day)
Internetworking
Cisco Devices (ICND)
(5 days)
Intermediate
Technology
Courses
Mobile IP for
Data (Part1,2 & 3)
(3 days each)
Mobile Technology
for non-technical
managers
( 2 days)
Basic Project
Management
(3 days)
Advanced
Project
Management
IP Security
(1 day)
IP Basics
(Intro to Cisco Devices)
( 4 days)
Advanced
Excell
(2 days)
Specialization
& Advanced
Technology Courses
Advance technical
programs
(2 days)
Technical Vendor
Management
Programs (2 days)
2
1
E-learning on
GSM, GPRS, UMTS
& IP fundamentals
0 – 2 yrs
Technical Report
Writing (2 days)
Basic
Excell
(2 days)
3 – 5 yrs
Seminars, Forums, Symposiums, Conferences
on emerging technologies. (half day)
6 – 8 yrs
8 – 10 yrs
10 - 15 yrs
Above 15 yrs
Years in Maxis
Legend :
General
Managerial
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Functional
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EXAMPLE: A Learning Road Map for a HR Professional
A Learning Roadmap for a HR Management Professional
Maxis People
Management
Process
Industrial
Relation Act
& Labor Law
NGM @ MaxisEmerging leaders
& First level
leaders
NGM @ MaxisExecutive
Education
Mentoring Skills
Program
Strategic
Leadership
Program
HR Application
Metrics &
Measurement
6 Sigma
Awareness
7 Habits of Highly
Effective People
(3+1 days)
Project
Management
My Maxis Way
“Together, We Do
It Better”
Presentation
Skills
0 – 1 year
NGM @ MaxisMid level leaders
1 – 3 years
3 - 5 years
Maximum
Impact
Presentation
Labour
Cost
Management
HR
Strategic
Planning
5 – 10 years
Above 10 years
Years of Maxis
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2007 PERFORMANCE MEASURE BY EMPLOYEE
In 2007, we have exceeded our target of 45 training hours and recorded 58.59 training hours per
employee (approx. 7 days)
The CLC benchmark for the Asia region is 44 hours. Maybank Malaysia sets a target of 6 training days
(48 hours). OCBC Malaysia sets a target of 5 training days (40 hours).
This increase in average training hours was achieved via: (refer to Performance by College slide)
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2007 PERFORMANCE MEASURE BY COLLEGES
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2007 PERFORMANCE MEASURE
(E-Learning & Costs/ pax)
Training Hours for E-Learning as a Percentage of Delivered Training Hours
Year
% of Learning Hours
2003
17.5
2004
12.5
2005
18.0
2006
20.0
2007
23.0
College of Mgmt Dev.
:
College of Prof. Dev.
:
College of Service Mgmt.:
College of Technology :
21.0%
0.89%
0.10%
1.10%
*Average of 3 hours per e-learning module
Maxis has recorded an average of 23% of delivered training hours via e-learning.
Training Magazine’s Industry Report reveals that computer-delivered training with no instructor increased from an average of 12% to 16% from
Years 2000 – 2005.
Training cost per employee
Year
Training Dollars per employee
Year 2004
RM2, 837
Year 2005
RM3, 083
Year 2006
RM2,477
Year 2007
RM3,339
The 2004 Corporate Leadership Council (CLC) benchmark for the Technology group worldwide is at an average of
US$1,003 (RM3,209.60 @ 3.2 exchange).
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Thank You
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