NAVTEQ Traffic Patterns

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NAVTEQ Traffic Patterns™
Saving commuters time and money around the world.
The Leader in Traffic Solutions.
NAVTEQ has long been a leader in the development of innovative solutions for navigation.
NAVTEQ Traffic Patterns is one more way we’re enhancing the traffic-enabled navigation
experience and helping our customers bring powerful, versatile and reliable solutions to a
wider audience.
The Right Information. Verified by NAVTEQ.
NAVTEQ Traffic Patterns delivers useful, accurate and typical speed values for motorways and
arterial roads. The data is created using billions of GPS probe points from multiple years, as
well as sensor data, which is aggregated, verified and then matched to traffic location codes in
the NAVTEQ® map.
As part of our exhaustive quality control program, teams of geographic analysts have driven
the road network to collect thousands of hours of actual traffic speeds, which have been used
to quality test NAVTEQ Traffic Patterns data worldwide. The result is a rigorously-tested product
that helps drivers make more informed decisions.
An Enhanced Product to Support Enhanced Routing.
• Speed Values: updated in 15-minute and hourly increments
• Traffic Models: 7 daily plus 2 optimized for Mon–Thu and Sat–Sun
• Holiday Traffic Models: appendices featuring recommended routing strategies for national
holidays (U.S. and Canada only)
• Formats: flexible format options, including a new option that reduces total file size
significantly without sacrificing data accuracy
Broad Coverage
on Motorways and
Arterial Roads.
North America
• Comprehensive coverage for
every major urban area in the
United States, Canada and
Puerto Rico
Europe
• Covering more than 90
percent of the most heavilytraveled roads in every major
urban area in 18 Western
European countries
Australia
• Extensive coverage for Sydney,
Melbourne, Perth, Adelaide,
Brisbane and Canberra
Boosting Efficiencies. Increasing Accuracy. Empowering Drivers.
Consumers are seeking routing technology that can adapt to a variety of
circumstances. The hectic pace of the work week may require routes that minimize
travel times, whereas a getaway weekend may allow for routes that help save money
on fuel and limit CO2 emissions.
Save Fuel. Save Money. Save Time.
Providing an eco-routing option typically means incorporating factors such as startstop and acceleration and deceleration sequences into algorithms. NAVTEQ Traffic
Patterns allows these algorithms to avoid typically-congested roads, reducing these
sequences.
NAVTEQ Traffic Patterns also allows customers to empower consumers with
the confidence that their fastest route includes the knowledge of average traffic
congestion along that route.
Advanced Technology.
Simple Concept.
Only NAVTEQ Traffic Patterns combines:
• State of the art probe data
processing including both point and
route-based observations
• Data from NAVTEQ’s proprietary
sensor network
• Advanced road network
modeling techniques
• Innovative parametric
splining and smoothing
• Smart data type fusion
NAVTEQ Traffic Patterns can save commuters up to 22 hours of annual drive time
in North America for an average daily commute of 40 miles, and up to 42 hours a
year in Europe for average daily drives of 60 kilometers. For Australian drivers, Traffic
Patterns can save up to 33 hours a year, for an average daily roundtrip commute of
60 kilometers.*
The tangible benefits of less impact on the environment, less time driving and greater
cost savings will appeal to consumers and can help drive increased adoption.
*NAVTEQ Traffic Patterns proprietary research which included thousands of routes
across major markets in Western Europe, North America and Australia.
Average Commuter Hours Saved Per year
50
42
40
Hours
33
30
22
20
10
0
North America
Europe
Australia
NAVTEQ 425 West Randolph Street | Chicago, Illinois 60606 | United States of America | T 312 894 7000 | F 312 894 7050
NAVTEQ Europe B.V. De Run 1115 | 5503 LB Veldhoven | The Netherlands | T 31 (0) 40 2981 414 | F 31 (0) 40 2981 410
NAVTEQ PTE LTD 152 Beach Road | #20-01/04 Gateway East | Singapore 189721 | T 65 6303 8400 | F 65 6303 8401
©2010 NAVTEQ. All rights reserved. Printed in the U.S.A.
NAVTEQ and NAVTEQ Traffic Patterns are trademarks of NAVTEQ in the United States and other countries. All rights reserved.
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