Wacker Neuson Group`s formulas for success

Image brochure 2015
Wacker Neuson Group’s
formulas for success
At a glance
Wacker Neuson can trace its roots back to 1848, when
Johann Christian Wacker founded a blacksmith’s shop in
the city of Dresden. In 1930, we registered our first patent
for an electric rammer designed to compact soil. Today,
the Wacker Neuson Group has over 400 patents and utility models. Weidemann GmbH joined the Group in 2005,
adding compact equipment for the agricultural industry to
our portfolio. Following this, the Group became a German
stock corporation (Aktiengesellschaft). Since May 2007,
the company is listed on the stock exchange. In the same
year, Wacker Construction Equipment AG merged with
the Austrian company Neuson Kramer Baumaschinen
AG, which was itself the result of a 2001 merger between
Neuson Baumaschinen GmbH and Kramer-Werke GmbH.
Sixty-seven percent of our SDAX-listed shares are owned
by the Wacker and Neunteufel families. Hans Neunteufel is
Chairman of the Supervisory Board and Cem Peksaglam is
Chairman of the Executive Board.
We are a leading manufacturer of light and compact
equipment across the globe.
We are a leading manufacturer of light and compact
equipment across the globe.
Revenue trends 2010 – 2014 in € million
Revenue growth (absolute) since 2010 + 70 %
1.284
1.092
992
1.160
+ 11%
+ 6%
+ 10%
+ 31%
758
2010
2011
2012
2013
2014
We are a leading manufacturer of light and compact
equipment across the globe.
Our history
We are a leading manufacturer of light and compact
equipment across the globe.
Services:
 Repairs, maintenance and spare parts
 Rental in selected European markets
 Leasing, fi nancing, hire-purchase
 Mobile services
 Workshops and training courses at the Wacker Neuson Academy
www.wackerneusongroup.com
Compact equipment:
 Track excavators, mobile
excavators
 Wheel loaders
 Telescopic handlers
 Skid steer loaders
 Four-wheel and track
dumpers
Our products are used across a wide range of industries
such as construction, agriculture, gardening, landscaping,
rail track construction, municipal services and industry. The
Group is headquartered in Munich and has more than 50
subsidiaries, over 140 sales and service stations and a global
network of over 12,000 dealers the world over. The Wacker
Neuson Group employs around 4,500 people and currently
has more than 120 trainees in Germany alone. Our production and development sites are located in Germany, Austria,
the US, the Philippines and Serbia. In 2014, Wacker Neuson
generated revenue of around EUR 1.28 billion. Thanks to our
strong financial position, market reach and strategic focus,
we are ideally placed to capitalize on further sustainable
growth.
www.wackerneusongroup.com
Light equipment:
 Concrete technology
 Compaction
 Worksite technology
About the Group
www.wackerneusongroup.com
Business segments
www.wackerneusongroup.com
The Wacker Neuson Group develops, manufactures and distributes light and
compact equipment the world over. As a global market leader, the Group offers
innovative products under the Wacker Neuson, Kramer and Weidemann brands.
The group complements this product offering with a broad portfolio of services.
1
Welcome!
Dear ladies, gentlemen
and friends of the Wacker Neuson Group,
Creating something of lasting value is always a source of pride.
The Group’s long tradition and countless innovations have
changed the way our customers work, build and transport
goods – the world over. We channel our vast experience into
every one of our products. From compaction and demolition
equipment, through compact excavators and wheel loaders to
pumps, generators and light towers, our extensive portfolio of
products and services makes us the partner of choice for
professional users across the globe.
Cem Peksaglam
CEO
We have remained true to our roots as a family-run business to
this day, guided by clear values that place our customers at the
heart of everything we do. Our customers rely on the quality and
innovative technology in our light and compact equipment as
well as our uncompromising commitment to first-class service.
Moving forward, we will continue to inspire our customers.
Wacker Neuson SE
We will do this by building on our strengths and developing new
competencies. Rising to the challenges of our time, our vision
focuses on extending our international reach and shortening our
innovation cycles. Ultimately, the ability to identify trends early on,
maintain extremely flexible organizational structures and motivate
our people provides a solid foundation of trust in the future longterm success of the company.
Welcome to Wacker Neuson.
Best regards,
Cem Peksaglam
2
Eight-ton Wacker Neuson excavator.
3
Core market: agriculture
Strong Group brands
Rising global demand for food, fodder, biofuels and other renewable raw materials are increasing the degree
of specialization among agricultural holdings. Farmyard work must be completed as efficiently as possible on
holdings of all sizes. This efficiency trend is fueling demand for machinery and specifically for WEIDEMANN- and
KRAMER-brand equipment.
The Weidemann portfolio includes articulated and compact
Hoftracs®, wheel loaders, telescopic handlers, all-wheel drive
telescopic handlers and an extensive range of attachments. In
central Europe, Weidemann is one of the leading manufacturers of equipment for agriculture.
www.weidemann.de
Our all-wheel drive wheel loaders, tele wheel loaders and
telescopic handlers are developed specifically to meet the
needs of users. Kramer equipment is in everyday use on
many agricultural holdings. Wheel loaders and tele wheel
loaders are used for a variety of tasks, including harvesting,
storage, livestock feeding and much more. The standard hydraulic quick-hitch system makes these loaders an extremely
flexible option.
www.kramer.de
Versatile deployment spectrum
Property development
Infrastructure
(road and bridge construction)
Stable management
Renovation/redevelopment
Light equipment weighing up to
3 tons and compact equipment
weighing up to 14 tons: Our diverse portfolio and customer base
enable us to maximize synergies
across industries and product
segments.
Livestock management
Cargo handling and port logistics
Gardening and landscaping
Demolition
Maintenance/repairs
Industry, e.g. recycling
Residential construction
Oil and gas (energy sector)
Events
Municipal services
Selling everything from electric breakers to 14-ton excavators,
more and more dealers around the world are signing exclusive
distribution agreements for our products.
The dynamic nature
Today, our commitment to quality, expertise and flexibility is more important than
of our business
ever and will enable us to open up new
demands stability
opportunities for our sales affiliates and
absorb fluctuations in different industries. These success factors
give us a stable foundation for future growth.
Wacker Neuson offers an exceptionally broad product portfolio of light and compact equipment, backed by a global service network. In recent years, we have achieved growth in all
business segments. We capitalized even further on synergies, successfully harnessing our
existing light equipment sales network to distribute our compact offering in Central Europe
and beyond.
The construction industry is subject to various cycles, which in turn are dependent
on factors such as public spending. Stability hinges on diversification and the ability to
spread risks across industries beyond construction. Today, a significant share of our
revenue stems from industries other than construction – such as landscaping, gardening
and agriculture.
In a highly volatile landscape, our targeted diversification strategy and use of synergies
across business segments have a stabilizing effect on the Wacker Neuson Group and –
even more importantly – open up global growth opportunities.
Our product philosophy:
PROCESS KNOW-HOW
By combining concrete, compaction and worksite products with compact equipment and end-to-end
services, the Wacker Neuson Group supports and optimizes its customers’ daily work. The Group is
market leader in many product areas.
LIGHT EQUIPMENT
Selection
CONCRETE TECHNOLOGY
Internal vibrators
External vibrators
Converters
Trowels
Rebar technology
COMPACTION
Rammers
Vibratory plates
Remote control
compaction equipment
Rollers
WORKSITE TECHNOLOGY
Cut-off saws
Pumps
Gasoline breakers
Generators
Floor saws
Lighting sytems
Electric breakers
Hydronic heaters
COMPACT EQUIPMENT
SERVICES
Selection
USED EQUIPMENT1
EXCAVATORS
Compact excavators
Zero-tail excavators
Mobile excavators
DUMPERS
PARTS EXCHANGE
Track dumpers
Four-wheel dumpers
Four-wheel dumpers with cabs
REPAIR & MAINTENANCE1
SKID STEER LOADERS
Skid steer loaders
Skid steer loaders
Track skid steer loaders
RENTAL SERVICE1
WHEEL LOADERS
All-wheel-drive wheel
loaders
All-wheel-drive
tele wheel loaders
Articulated
wheel loaders
Hoftracs® models and
All-wheel-drive
wheel loaders for the wheel loaders for the
agricultural industry
agricultural industry
FINANCING
TELESCOPIC HANDLERS
Compact telescopic handlers
Telescopic handlers
Telescopic handlers for
the agricultural industry
Telescopic handlers for
the agricultural industry
1
in selected countries.
Example:
The “one-man hole” – utility work
in confined spaces*
1
The construction team starts work.
First of all, a floor saw is used to make
incisions in the asphalt or concrete surface.
2
The hard surface can then be broken up
piece by piece using a breaker.
3
A powerful compact excavator breaks down
the chunks of asphalt and stone further and
removes them from the site.
9
The wheel loader ensures that the trench
is evenly filled.
8
Rammers are also the perfect tool for densely
compacting the subsequent layers of backfill
material.
10
The sandy surface is thoroughly compacted and
smoothed with a vibratory plate to prevent the
earth from subsequently subsiding.
11
A skid steer loader transports hot asphalt
to the site and distributes it evenly over the
dense, sandy surface.
* “One-man holes” may be the smallest sites in underground construction, but they are dug thousands of times each year. With an average size of around 1x2 meters,
these trenches provide just enough space for one person to work below ground level on utility connections such as electricity and telephone lines or gas and water pipes.
UP T
15 GR O
OU
PROD
UCTS P
ON A
SI
CONS NGLE
TRUC
T
SITE ION
4
Now the real excavation work gets underway. A dumper removes the excavation
material from the site.
5
A supply pipe has been damaged.
The construction site is drained using an
electric pump, driven by a generator if
a power connection is not available.
7
Vibratory rammers are ideal for compacting
material around the lower section of the
repaired pipe, ensuring it is firmly positioned.
6
A telescopic handler lifts the damaged pipe
from the trench, allowing it to be repaired.
12
The asphalt/vibratory plate is then
deployed to compact and create a smooth
surface.
13
As night falls, a powerful light tower allows
construction work to continue.
14
A wheel loader equipped with a flexible broom
attachment then clears the finished asphalt,
leaving behind a clean surface.
To fuel steady growth, we have identified further potential for synergies in our sales organization. Here our focus lies on increasing
our presence in core markets, using
our international sales channels more
intensively for the compact equipment
business and proactively leveraging
cross-selling opportunities across our
product segments. We tailor our products to the needs of various
industries in order to diversify risks more effectively and absorb economic fluctuations in specific industries.
We are ideally positioned to achieve these goals.
Revenue 2014
as a %
32
47
21
Light equipment
Compact equipment
Services
64
15
21
Construction and
other industries
Agriculture
Services
Total revenue: EUR 1.28 billion
A well-balanced revenue mix puts the
company in a strong position with light and
compact equipment accounting for 32 and
47 percent respectively and services at a
stable 21 percent.
In 2014, the agricultural sector already
accounted for 15 percent of Group revenue.
The lion’s share of revenue (over 64 percent) no longer stems exclusively from the
construction industry but is diversified across
various sectors including gardening, landscaping, energy and recycling.
4
Utility products in action (pump and generator) together with compact
equipment (excavator, skid steer loader).
5
Global presence
Our global sales organization guarantees professional,
all-round support for our customers at local level.
60
0
sales and service
stations in Germany
Norton Shores,
US
Pfullendorf,
Germany
Korbach,
Germany
Munich,
Germany
Menomonee Falls,
US
Reichertshofen,
Germany
• Group headquarters
• 140 sales and service stations
• Production sites
Kragujevac,
Serbia
Hörsching,
Austria
Manila,
Philippines
Wacker Neuson’s sophisticated logistics
concept for new equipment and spare parts
means customers get what they need –
when they need it.
Wacker Neuson: Partner of choice
for customers the world over
“We also use light equipment from
Wacker Neuson in our country, in particular vibratory plates and rammers.
It’s the quality that sets them apart
from other brands.”
“We work with Wacker Neuson
products every day. The outstanding
innovations in user safety enable my
colleagues and me to get the job done
quickly and reliably.”
“I’ve been using Wacker Neuson products for many years now. I’m really impressed with their long lifespans. For
me, there is simply no other choice.”
“We experience huge temperature differences in our country – but with our
durable Wacker Neuson equipment,
we always get the job done.”
“The outstanding reliability and quality of Wacker Neuson products are
important for me. They make even the
hardest of jobs fun.”
“We’ve been using light equipment
from Wacker Neuson in highway construction every day for five years now.
They enable us to deliver high-quality
results every time. Rapid customer
service rounds the package off perfectly – we’ll be staying with Wacker
Neuson.”
Revenue trends in the services segment
in € million (as a % of total revenue)
2010
2011
2012
2013
2014
192 (25%)
216 (22%)
239 (22%)
Our services segment perfectly rounds off our extensive
product portfolio. We continually expand the scope of our
offering and the services we provide at regional level. The
services segment boasts steady growth rates, accounting
for around one fifth of our total revenue. All of our activities
and measures are geared toward gaining and retaining the
no. 1 ranking among our customers.
249 (2
(21%)
2
273 (21%)
If equipment on a construction site breaks down, it brings work to a
halt. This costs time, raises stress levels and – if it leads to delays –
can also be very expensive. Today, customers are looking for more than just reliProven brands and
able product quality. Rapid, easily accustomer loyalty are
cessible repair and maintenance service
key success factors
is becoming an increasingly important criteria in the purchase decision. Our proven
brands and the customer loyalty they inspire are key success factors
for Wacker Neuson. We keep a close eye on changing customer
expectations in order to identify and meet evolving demands for
speed, precision, continuity of operations and efficiency.
Our name has been a by-word for outstanding product and service quality for generations.
It is this uncompromising approach to quality that makes Wacker Neuson, Weidemann and
Kramer such world-renowned, highly valued brands.
Our brands promise consistently high standards of quality. Our customers find the premium
solutions they need at all 140 stations in our own global sales and service network, as well
as at the 12,000 stations run by our sales and service partners. Our efficient logistics concept enables us to deliver spare parts rapidly, for example within 24 hours inside of Europe.
Our extensive portfolio of repair and maintenance services plus our wide-ranging training
program guarantee optimum customer support. Smart financing options, a large rental fleet in
Central Europe and our used equipment offering round out our services.
Overview of our service offering*
Insurance
Financing
Spare parts
Wacker Neuson Club
Used equipment
Academy
Rental
Repair and maintenance
Fleet management with telematics
* In selected countries.
AROUND THE WORLD
Global distribution via affiliates plus own stations
and partners for sales and services.
Canada
Toronto
US
Menomonee Falls
US
Menomonee Falls
US
Norton Shores
The Netherlands
Ammersfoort
UK
London
France
Paris
Spain
Madrid
Mexico
Mexico City
European affiliates, sales
and service stations
Colombia
Bogota
Affiliates
Sales and service stations
Peru
Lima
Brazil
Juniai (near São Paulo)
Chile
Santiago de Chile
Headquarters of Wacker Neuson SE
(holding company)
Affiliates
Associated companies
Germany
Munich
Germany
Reichertshofen
Germany (Weidemann)
Korbach
Germany (Kramer)
Pfullendorf
Production sites
Reichertshofen, Korbach, Pfullendorf (Germany), Linz/
Hörsching (Austria), Kragujevac (Serbia), Menomonee
Falls, Norton Shores (US), Manila (Philippines)
Production
Site
Affiliate
Headquarters
Sales China
Site
Norway
Oslo
Denmark
Karlslunde
Sweden
Malmö
Russia
Moscow
Poland
Warsaw
Czech Republic
Prague
Hungary
Budapest
China
Shanghai
Turkey
Istanbul
China
Shenzhen
Serbia
Kragujevac
China
Hong Kong
Philippines
Manila
Austria
Vienna
Thailand
Bangkok
Austria
Linz/Hörsching
Italy
Bologna
Singapore
Singapore
Switzerland
Zurich
South Africa
Johannesburg
India
Bangalore
Australia
Melbourne
We see every sale of a new machine as the start of a long-term
business relationship. To provide the best possible service experience, we optimize every interface between Wacker Neuson and
our customers. We continually improve the order process, user training, maintenance agreements, the
repair workflow and the return of used
equipment. Everything we do is aimed
at securing our status as the partner
of choice among our customers – long term. Which is why we are
upping our investments in international expansion and our global
sales and service network.
Our brand strategy
The Group serves a number of different industries, distributing its products and services
under the three separate brands, namely Wacker Neuson, Kramer and Weidemann, serving
a number of branches.
Construction industry, gardening and landscaping,
municipal bodies, recycling, rail track construction,
rescue services, energy sector, etc.
Agricultural industry, equine industry,
municipal bodies, tree nurseries
6
Wacker Neuson employees, US.
7
Corporate culture of a family-owned company
Corporate values
We increased headcount over the past few
years as a result of the company’s strong
performance.
Johannes Schulze Vohren,
Sales, US
Marina Brzović,
Human Resource Marketing, Munich
Franz Hörtenhuber,
Project Manager, Austria
We can trace our roots back
Looking within company walls,
more than 165 years to the
performance and character
th
“What we want to achieve”
mid-19 century,
are defining values
where our story
for both our embegan with a
ployees and our
blacksmith’s shop.
organization as a
Innovation
Quality
The customer is
whole. These valCustomer
at the heart of our
ues are part of our
value wheel. Qualcompany DNA,
Character
Performance
ity and innovation
uniting employees
are an integral part
and management
of our corporate
alike. They steer
identity. Our cusour success and
“How we will achieve it”
Our value wheel
tomers experience
shape the way we
these values directly through
do business both within and
our products and services.
beyond the company.
Our Vision
We have set ourselves ambitious goals for the coming years. We will focus above all on sustainable growth rather than short-term profit. Demand for light and compact equipment is rising,
fueled primarily by global trends such as the world’s growing population, increased demand for
food, and global infrastructure and urbanization projects. These developments offer enormous
potential for us to expand our business in industrialized and emerging economies alike. With our
“GIPI” vision, we will continue to focus on the four pillars of Growth, Internationalization, Professionalization and Integration in the future.
1. Growth
2. Internationalization
We aim for profitable
growth and healthy
return on capital employed. We do not believe in revenue growth
at any cost.
We want to establish our
company as a global player
with a strong position
in our target markets. To
achieve this, we employ
qualified people whose diverse cultural backgrounds
are an invaluable asset to
our company.
3. Professionalization
We strive for excellence
in everything we do.
4. Integration
Our company is the result
of mergers between various
family-run enterprises –
each with a unique corporate culture. We have set
down our values in writing
and live by them. We
actively integrate all of our
companies into the Group
and will continue to do so in
the future.
Our employees and managers are the key to our success. The
way we behave, do business and interact with stakeholders plays
a huge role in shaping our corOur values are at the heart of porate image. Shared values
underlie everything we do and
everything we do and every
shape our attitudes, convictions
decision we make
and beliefs. Our values are at
the heart of everything we do
and every decision we make. The passion and commitment of
our people helps us move a step closer to our goals every day.
Our company is geared toward sustainable growth and continuity. This strategy has been
confirmed in recent years through our above-average participation in the global economic
recovery. In recent years, we have proven that we can manage this dynamic growth while
generating profit.
Enduring values are at the heart of everything we do and every decision we make, with
strong roots stretching back to a mid-19th century blacksmith’s workshop. The customer
is placed at the heart of our value wheel. Quality and innovation are an integral part of
our corporate identity. Customers experience these values directly through our products
and services, in their dealings with us and through our corporate identity. Our corporate
philosophy is built on our performance and character – in other words the very essence
of our employees and organization as a whole.
1930: Wacker introduces the world’s first
electric rammer.
1933: Kramer is the first company to switch to
diesel motors in its tractors.
1984: Neuson launches the first hydraulic
mini excavator.
We are in a strong position and will continue to follow our growth
strategy and the principles that have shaped the way we do
business thus far. In all of our future
undertakings, we will maintain our
streamlined structures and efficient
processes. These include direct
customer contact, flat hierarchical
structures and low administrative overhead. The real secret of our success, however, is our employees.
Their commitment and ideas drive our growth. And they will enable
us to make the most of our strengths in the future. Our company
is therefore firmly positioned on the path to success, powered by
robust financials and assets.
Expanding our Group-wide
sustainability management system
Key aspects of our
sustainability strategy
Waste and wastewater
Energy and emissions
Product stewardship
Environmental protection
Occupational health
and safety
Compliance
Education and
training programs
Supply chain sustainability
More Information: www.wackerneusongroup.com/en/sustainability
The ability to harmonize social, ecological and
financial goals is a key success factor for longterm growth. For us, this means stepping up
to our responsibilities – towards the environment and society as a whole. Our sustainability
strategy provides us with a global framework
to achieve this. We are currently developing a
professional sustainability management system,
which will allow us to assess the impact of our
value-added process on the environment and
build on these insights to develop appropriate
resource-efficiency measures. Our mission is to
continue to deliver the same high-quality, reliable,
innovative products and services that add value
to society.
8
Weidemann GmbH production facility for compact equipment, Korbach, Germany.
9
Our ECO products*
As a company, we are responsible for protecting our environment and resources. At
the same time, our customers are paying more and more attention to the economic
efficiency and environmental friendliness of the products they use. With our ECO seal,
we want to highlight products that create added value for customers and prove just how
well environmental protection and cost efficiency can go hand in hand.
*Selection
EH 75 and EH 100
electric rammers: The
EH 75 and EH 100 electric
rammers drastically cut
fuel consumption while
delivering the same power
as significantly heavier
jackhammers.
Vertical Digging System
(VDS) for compact excavators: VDS compensates for
slopes of up to 27 % at the
touch of a button, making
excavators more efficient and
easier to operate.
WL20e electric wheel loader: This
zero-emissions powerhouse has a
battery life of up to five hours and
delivers the same high performance
as the conventional WL20 model.
DPU 130 vibratory plate: The DPU 130 can
be operated at a safe distance via infrared
remote control.
AS50 battery-powered rammer: The first battery-powered rammer on the market
protects operators and the
environment by completely
eliminating harmful emissions.
803 dual power excavator with HPU 8 electrohydraulic generator: Operators can bypass the
standard diesel engine and connect to the electric
HPU8 generator for zero-emissions operations.
Megatrends fuel demand
for our products
2050:
Global population
expected to exceed 9 billion by 2050 1
Over two-thirds of
the world’s population
live in cities
in billion
2010
6.9
7.7
2020
2030
8.3
8.9
2040
9.3
2050
The global population is expected to exceed 9.3 billion in
40 years, a rise of over 33 percent compared with today’s
figure. It is a trend that will fuel demand for living space.
Ongoing urbanization will see two out of three people
living in cities, or even megacities with populations in excess
of several million in the future. This will result in investments
in infrastructure projects including roads, airports and rail
networks, utility services (energy, waste and water), public
buildings such as schools, universities and hospitals, and
telecommunication networks. This trend is undoubtedly
linked to rising wealth in emerging markets and the need to
draw level with more established economies.
Urbanization
Two-thirds of the world’s population will be living in cities2
as a %
2010
51
55
2020
2030
59
2040
63
2050
68
The agricultural sector is developing along similar lines.
Global demand for foodstuffs and animal feed is on the
increase and agricultural holdings are becoming larger.
The need for cost efficiency is rising, as is the level of
automation.
Food and animal feed production 3
We believe that demand for compact, versatile products
in the construction and agricultural industries is set to rise
at a faster rate than the general market and are aligning our
business segments with this expected trend.
2010
Grain production
in billion tons
2.1
2050
3.1
Meat production
in million tons
2010
2050
1
270
470
United Nations, World Population Prospects: The 2010 Revision.
United Nations, World Urbanization Prospects: The 2009 Revision.
3
Food and Agriculture Organization of the United Nations (FAO):
Agriculture World Census 2010.
2
Megatrends are extremely important for long-term corporate planning. High-growth countries are playing a key role here. China, in
particular, is leading the way and is currently the largest construction
equipment marChina is currently the largest construction ket in the world.
equipment market in the world. Emerging H i g h g r o w t h
rates are also
markets are expected to be the most
projected for
dynamic growth drivers
other emerging
markets in regions such as South America, South-East Asia and
Africa. However, there is also plenty of scope for sustainable growth
in more established markets, especially for technology leaders.
We have a global organization. Emerging markets account for a relatively low share of total
revenue (one eighth). The Asia-Pacific region currently only accounts for around 3 percent
of revenue. And so part of our strategy includes expanding our global footprint. To do this,
we have to offer products tailored to specific market requirements. In China, we significantly
expanded our Value Line portfolio in recent years. These products appeal specifically to
price-sensitive customers.
Innovative drive is the hallmark of our products. Over 365 registered patents and utility models
as well as numerous acclaimed international prizes for innovation underscore our strong
position here.
Wacker Neuson Value Line products in action in China.
Over the coming years, the Wacker Neuson Group’s strategy will
focus on establishing and expanding sales and service structures
in Europe and North America, as well as in emerging geographies such as South America and Asia.
Proactively cross-selling our products across all
business segments will enable us to leverage global
sales synergies. This growth strategy is based on a
strong foundation comprising our healthy financial
position, innovative leadership and strong market position with a
high level of brand awareness in our core markets.
Strong company ethics as efficient
basis for sustainable growth
Only legally and ethically correct behavior ensures sustainable business
success. The key to this sustainability
lies in our corporate culture, which is
characterized by our corporate values
of innovation, quality, performance
and character. The corporate value
of character also includes the commitment to integrity and honesty as well as
the commitment to consistent compliance with legal and regulatory requirements. Both our employees as well as our business
partners adhere to this standard. Our goal is to
efficiently utilize the global economic challenges in a
value-oriented manner as an opportunity to solidify
and further expand our successful market position
together.
The Wacker Neuson Group has created a code of conduct that contains the compliance policies
of our company and the guidelines for behavior in day-to-day work.
More information: www.wackerneuson.com/en/the-group/compliance
10
Contact /Publishing Details
Contact
Publishing details
Wacker Neuson SE
Issued by:
Preussenstrasse 41
Wacker Neuson SE
80809 Munich, Germany
June 2015
Phone +49 - (0)89 - 35 402 - 0
Fax
+49 - (0)89 - 35 402 - 390
ir@wackerneuson.com
www.wackerneusongroup.com
Disclaimer
This brochure contains forward-looking statements which are based on the current estimates and assumptions by the corporate management of Wacker Neuson SE. Forwardlooking statements are characterized by the use of words such as expect, intend, plan, predict, assume, believe, estimate, anticipate and similar formulations. Such statements
are not to be understood as in anyway guaranteeing that those expectations will turn out to be accurate. Future performance and the results actually achieved by Wacker
Neuson SE and its affiliated companies depend on a number of risks and uncertainties and may therefore differ materially from the forward-looking statements. Many of these
factors are outside the Company’s control and cannot be accurately estimated in advance, such as the future economic environment and the actions of competitors and others
involved in the marketplace. The Company neither plans nor undertakes to update any forward-looking statements.
At a glance
Wacker Neuson can trace its roots back to 1848, when
Johann Christian Wacker founded a blacksmith’s shop in
the city of Dresden. In 1930, we registered our first patent
for an electric rammer designed to compact soil. Today,
the Wacker Neuson Group has over 400 patents and utility models. Weidemann GmbH joined the Group in 2005,
adding compact equipment for the agricultural industry to
our portfolio. Following this, the Group became a German
stock corporation (Aktiengesellschaft). Since May 2007,
the company is listed on the stock exchange. In the same
year, Wacker Construction Equipment AG merged with
the Austrian company Neuson Kramer Baumaschinen
AG, which was itself the result of a 2001 merger between
Neuson Baumaschinen GmbH and Kramer-Werke GmbH.
Sixty-seven percent of our SDAX-listed shares are owned
by the Wacker and Neunteufel families. Hans Neunteufel is
Chairman of the Supervisory Board and Cem Peksaglam is
Chairman of the Executive Board.
We are a leading manufacturer of light and compact
equipment across the globe.
We are a leading manufacturer of light and compact
equipment across the globe.
Revenue trends 2010 – 2014 in € million
Revenue growth (absolute) since 2010 + 70 %
1.284
1.092
992
1.160
+ 11%
+ 6%
+ 10%
+ 31%
758
2010
2011
2012
2013
2014
We are a leading manufacturer of light and compact
equipment across the globe.
Our history
We are a leading manufacturer of light and compact
equipment across the globe.
Services:
 Repairs, maintenance and spare parts
 Rental in selected European markets
 Leasing, fi nancing, hire-purchase
 Mobile services
 Workshops and training courses at the Wacker Neuson Academy
www.wackerneusongroup.com
Compact equipment:
 Track excavators, mobile
excavators
 Wheel loaders
 Telescopic handlers
 Skid steer loaders
 Four-wheel and track
dumpers
Our products are used across a wide range of industries
such as construction, agriculture, gardening, landscaping,
rail track construction, municipal services and industry. The
Group is headquartered in Munich and has more than 50
subsidiaries, over 140 sales and service stations and a global
network of over 12,000 dealers the world over. The Wacker
Neuson Group employs around 4,500 people and currently
has more than 120 trainees in Germany alone. Our production and development sites are located in Germany, Austria,
the US, the Philippines and Serbia. In 2014, Wacker Neuson
generated revenue of around EUR 1.28 billion. Thanks to our
strong financial position, market reach and strategic focus,
we are ideally placed to capitalize on further sustainable
growth.
www.wackerneusongroup.com
Light equipment:
 Concrete technology
 Compaction
 Worksite technology
About the Group
www.wackerneusongroup.com
Business segments
www.wackerneusongroup.com
The Wacker Neuson Group develops, manufactures and distributes light and
compact equipment the world over. As a global market leader, the Group offers
innovative products under the Wacker Neuson, Kramer and Weidemann brands.
The group complements this product offering with a broad portfolio of services.
Image brochure 2015
Wacker Neuson Group’s
formulas for success