the true power of co-branding

ISSUE 2013/2014
GLOBAL FASHION TRENDS SUPPORTED
BY GERMAN ENGINEERING
M-TEC® INNOVATIONS
NEW TECHNOLOGIES
OPEN NEW DIMENSIONS
OF COMFORT
INSIGHTS
DESIGNER ESTHER LORBER
AND HER SPECIAL FLAIR
FOR TRENDS
VISION
THE SCULPTURED FASHION
BODY AS AN EXPRESSION OF
ENDLESS CREATIVITY
INTERVIEW WITH ROMAN MUEHLMEIER
THE TRUE POWER OF
CO-BRANDING
Revealing „The Secret behind Her Secret.“
SEE US AT
MUNICH FABRIC START
INTERFILIÈRE PARIS
MILANO UNICA
MODAMONT PARIS
MARE DI MODA CANNES
UPS
BRA-C -PADS
LDER
SHOU DECO
ART
BODYSHAPING MAGAZINE 2013/14
CONTENTS
EDITORIAL
THE TRUE POWER OF CO-BRANDING. ROMAN MUEHLMEIER REVEALS
„THE SECRET BEHIND HER SECRET“
4-5
INTERVIEW
VISIONS & INSIGHTS
NEWS
ESTHER LORBER`S SPECIAL FEELING FOR DESIGN
VISION
THE SCULPTURED FASHION BODY AS AN EXPRESSION OF ENDLESS CREATIVITY
BUSINESS
NOS - NEVER OUT OF STOCK - MEETING THE DEMANDS OF CUSTOMERS SUCCESSFULLY
7
6
7
PRODUCTS & TECHNOLOGY
BRA-CUPS
NEW TECHNOLOGIES LIFT THE BAR IN COMFORT AND FEELING
ARTDECO
THE POWER OF DETAIL
SHOULDER PADS
SHAPE YOUR BODY THE WAY YOU LIKE IT
10-14
18-19
20-21
SERVICE
CO-BRANDING
HOW MUEHLMEIER SUPPORTS HIS PARTNERS
MOULD DEVELOPEMENT
GERMAN ENGINEERING ENABLES RAPID AND PRECISE MOULD CREATION
16
MORE THAN JUST FACTS
INTRODUCING THE WHOLE NEW WWW.MUEHLMEIER.EU
22
Bodyshaping Magazine 2013/14
International publication for business information, trend-forecasting and product information for leading lingerie, swimwear and garment brands.
Editor
C3 marketing agentur GmbH
www.myC3.com
Alpha Communication GmbH
www.alpha-communication.eu
Art Direction
Michael Kutzer
Product Photography
René Oertel
www.fotozon.de
People Photography
Christian Reisnecker
2
Distributor
MUEHLMEIER Bodyshaping GmbH
PO-Box 1110
95667 Baernau/Schwarzenbach
Germany
T: +49 9635-9219-0
F: +49 9635-9219-90
info@muehlmeier.de
Distributor
Special thanks to Roman Muehlmeier and the team at MUEHLMEIER Bodyshaping GmbH for their input and support in making it possible to realize
Bodyshaping Magazine.
8
THE SECRET
BEHIND HER
SECRET.
MUEHLMEIER BRA CUP INSIDE
DISCOVER IT. WWW.MUEHLMEIER.EU
MUEHLMEIER Bodyshaping GmbH – GERMAN ENGINEERING – WORLDWIDE MANUFACTURING
Contact: Inge Seidl-Jondral – Tel.: +49.9635.9219-25 – seidl-jondral@muehlmeier.eu
BODYSHAPING MAGAZINE
INTERVIEW WITH ROMAN MUEHLMEIER
THE TRUE POWER OF
CO-BRANDING
Revealing „The Secret behind Her Secret.“
Schwarzenbach, Germany 5 PM. We are
at the headquarters of MUEHLMEIER
Bodyshaping, beautifully situated between the green hills of Northern Bavaria. Mr. Muehlmeier - just arriving from
a meeting in Milano, Italy - is shortly
briefed by his managers with the latest
developments at the headquarters.
Although the agenda of the CEO and
owner still shows a lot To Do`s, Mr.
Muehlmeier grabs his cup of coffee asking us to come in for a few questions.
Mr. Muehlmeier. You told us, that today, you will reveal „The Secret behind
Her Secret“, the claim of your new campaign. We are so curious.
Yes, that`s right. This is actually a secret,
I love to tell you. But I must admit, that
„The Secret behind Her Secret“ is not
just another campaign. It`s an idea, a big
idea, that is built upon a sophisticated
communications strategy, from which
our partners can profit over all.
4
Sounds like exciting news. Are you
ready to bring out the details to our
readers?
„The Secret behind Her Secret“ is the first
serious attempt to leverage the meaning of bra-cups beyond the traditional
thinking of fashion and functionality.
We will show the people the reason why
a perfect bra-cup is not just good looking but also providing a unique great
feeling. The combination of a beautiful,
sexy bra and a great feeling of comfort
gives women all around the globe this
special self-confidence you can see and
feel. This charisma makes the difference.
Remember, chances are, that you will
never see or know what kind of lingerie
a woman wears - it is her secret - but you
will sense this special presence. And this
is finally „The Secret behind her Secret“.
So the true secret lies in the Bra-Cup?
Not only, for sure. It is the combination
of what appeals to the female`s fashion
style and the perfect, comfortable feel
of wearing the bra. This emphasizes her
sexyness - consciously or unconsciously.
So it is not only the look, but also the feel
of the bra.
Ok, look and feel complement to something better. But are women aware of
the importance of a good Bra-Cup?
Of course. They know what`s good for
them. They feel it. But you are right
- they might not know about the importance of the Bra-Cup and its components. And this is our mission. Our
aim - as a leading components’ brand
in the market - is the development and
distribution of the best Bra-Cups to our
brand partners. They know they can
count on us. They know, what the name
MUEHLMEIER stands for. So it is more
than logical, that we want to tell this to
the lady at the place of purchase too. If a
woman likes the style of a Bra-Cup, the
MUEHLMEIER brand should become a
promise for a long lasting perfect feeling.
EDITORIAL
MR. MUEHLMEIER AT HIS OFFICE IN SCHWARZENBACH, GERMANY. HE IS A STRONG BELIEVER IN THE BENEFITS OF
PROFESSIONAL BRANDING..
Therefore the MUEHLMEIER brand
must become more visible to the consumers, right?
You are right. „The Secret behind Her
Secret“ is our starting point promoting
our brand to consumers. We already
launched a first series of creative ads, that
highlight the meaning of good Bra-Cups
and raise awareness for MUEHLMEIER
Bodyshaping around the world.
That is a big effort for a brand with
products, that consumers can not see at
first sight.
It truly is. But the key for this is
Co-Branding. It is all about putting the
right things together. As you know, a
good bra combines good look and perfect feel. Our partners are the best out
there, providing women with the most
fashionable and elegant lingerie imaginable. And it is our job to add the most
comfortable feel available to their products. So together, we can reach for some-
thing more, something great. This is the
true power of professional Co-Branding.
Two strong partners complementing to
something bigger.
This sounds very logical. But isn`t it
hard to convince „Fashion Brands“ to
cooperate with a supplier in questions
of communication and brand building.
within the whole company. And we all
know, only strong brands will survive
and bypass the competition focused only
on pricing. Together we are stronger,
that`s my deep conviction.
Mr. Muehlmeier, thanks a lot for this
interview.
It is my pleasure.
It`s definitely not easy. But they know the
quality of our products and they respect
our marketing efforts over the last years.
They know that we
are always surfing
on the edge of new
„THIS IS THE TRUE POWER OF
trends. They know,
PROFESSIONAL CO-BRANDING.
that we adopt early
to upcoming market
TWO STRONG PARTNERS COMdemands - whether
PLEMENTING TO SOMETHING
its the fashion shapes,
BIGGER.“
the product development, the marketing
or logistics side. The
success of our partner`s products is our
success. That determines our thinking
5
BODYSHAPING MAGAZINE
VISIONS &
INSIGHTS
Daft Punk.
Not only DJs. The style – expressed
with their fashion bodies – makes
the French duo to true icons of
pop culture.
AN EXPRESSION OF ENDLESS CREATIVITY:
THE SCULPTURED FASHION BODY
With “Get Lucky”, the first hit of the
summer 2013 still ringing in our ears,
it´s the right time to look behind the
music. The French duo with it´s robotic helmets and style seems to be a proof
for the ongoing Retro-Trend quoting the
bodystyle of the 80´s.
artistic sculpturing of the human figure.
Hence expressing at the same time the
“astronautic and aquanautic looks” of
human reality in our concrete existence
and showing off like science fiction.
In fashion the realization of phantasy
happens with colors, pattern cuts, structured 3D fabrics… and padding… the
secrets of Bodyshaping.
Often seen
as a dark
age of fashSCULPTURING THE BODY
ion,
the
Although it seems,
80´s were
that the extremes
IS THE THING...
the starting
of
bodyshaping
point of a
and bodystyling
concept of “total fashion body” - the idea are left to Pop-Icons like Lady Gaga,
of not only clothing your body but giving Beth Dito or just Daft Punk, the idea of
the body a new characteristic shape: The The Fashion Body is just really taking
V-Body with it´s typically broad shoul- off.
ders as an overstatement of masculinity.
At MUEHLMEIER, the designers are
Daft Punk takes things further to a new amazed and lucky to be an import6
ant part of this ongoing drive for 3-D
phantasy bodies. They explore new
styles and shapes around the world. As
MUEHLMEIER is part of fashion history by being the prominent European
Shoulder Shaper already in the 80´s and
helping to create breast miracles since
the beginning of the 90´s with wonder-bra, the company just follows the
track with great vision.
The technologies of moulding and cutting foam components are highly developed there. That means that productionwise there are no limits of realization of
the new fashion revolution.
Have a look at the padding section in the
issue of Bodyshaping Magazine and do
not hesitate to contact MUEHLMEIER
for custom made components to follow
the trend. There is surely much more to
come!
VISIONS & INSIGHTS
A SPECIAL FLAIR FOR TRENDS: DESIGNER ESTHER LORBER
Born in Austria, at home in Italy and
working all around the world, the designer Esther Lorber provides the
MUEHLMEIER ARTDECO division
with the latest fads and styles.
for men, women or children, Esther finds
the right inspiration for growing “showoff movements” and turns them - in close
cooperation with the MUEHLMEIER
ARTDECO Team - into “must have” accessories for the
international
clientele.
Her love for fashion,
garments, fabrics, colARTDECO: SMALL DETAILS
ors and accessories be... BIG IMPACT
gan to grow when she
It`s the small,
still was a little girl and
well designed
paved her way directly
details, that can
into the world of fashion and design.
have a huge positive impact on whatever
kind of fashion.
Since 2008 Mrs. Lorber is in charge of
the design and development process of So if you are looking for upcoming trends
MUEHLMEIER`s decorative accessories and styles, have an eye on Esther`s latest
collection for luxury fashion. Whether it`s ARTDECO products right here in the
Bodyshaping Magazine.
Esther Lorber, Creative Director at the
MUEHLMEIER ARTDECO-Department
CLOSE TO THEIR CUSTOMERS:
MUEHLMEIER EXPANDS HIS
NEVER-OUT-OF -STOCK
NOS-PROGRAM
The NOS-Program for MUEHLMEIER`s
most demanded Bra-Cups is a huge success. Customers love the option of fast
delivery and the possibility of small
quantity purchase. For 2013, new cup
styles become part of the NOS-Program.
Recently added new forms and qualities:
the Bandeau-Cup and the Liquid-PushUp-Cup for hot new swimwear, the
Push-Twice-Plunge for a perfect pushing
effect as well as the Super-Soft-Cup and
the Spacer-Cup.
They are immediately in stock and ready
for your order.
Find more details on the following pages.
Responding to the huge success, MUEHLMEIER offers now more Bra-Cups in his NOS-Program
BODYSHAPING MAGAZINE
CUSTOMER COMMUNICATION
PROFESSIONAL COMPONENTS`-BRANDING
Creating a competitive edge and building momentum. Together.
Intel inside. Just two words on your PC
or Laptop. But also a promise for the
power and reliability of the computer.
As far away the worlds of computers and
lingerie seem, this is still one of the best
examples of successful Co-Branding.
MUEHLMEIER brand among women
around the world will be growing. And
the innovative supplier of Bra-Cups is
working hard on this matter (c.f. Interview with Roman Muehlmeier).
Their new campaign - based on the idea
„The Secret behind Her Secret“ can be
the implementation of an industry leading Components`s Branding strategy. It
is strengthening the quality brand in the
consumer world and offers additional
benefits to the female brand follower of
MUEHLMEIER`s partners.
The idea of a competitive advantage built
on the component`s qualification of a
brand partner is found in nearly every
branch. And the number of Co-Branding-Partnerships rises, since products
got more comparable with the rise of the
internet. A lot of manufacturers - from
cars to electronics - tried and still try to This is just the beginning. Always
focus on aggressive pricing. But this is spun around the theme „The Secret
a field of competition,
where Europeans and
Americans can`t win
„PRICING IS A FIELD OF COMon in the long term. We
have to concentrate on
PETITION, WHERE EUROPEAN
our true strengths, like
AND AMERICAN MANUFACTUquality, reliability and
RERS CANNOT WIN.“
innovation. And we
have to tell this to our
customers - over and
over.
We must give them the chance to learn behind Her Secret“ MUEHLMEIabout our efforts to provide them with ER can`t wait to show new and
products they love. Their faith in brands creative ways of bringing this
Co-Branding-Strategy to life.
is the promise we have to fulfill.
This takes us right back to the path of
Co-Branding. Adding a supplier brand
to a consumer brand can enhance the
power of both. But this is not only true
for two strong brands.
Although MUEHLMEIER Bodyshaping
is “only” a supplier to the fashion branch,
they always had a focus on the consumer communication. With an innovative
product strategy the awareness for the
8
Take the chance for your additional
product benefit now and tell it to crowd!
Contact the Co-Branding responsible
at MUEHLMEIER, Mr. Tamas Bödöcs.
+49 9635 9219-27
bodocs@muehlmeier.eu
BODYSHAPING MAGAZINE
THE SPECIAL STRUCTURED PES ENFORCEMENT PROVIDES WIRELESS STRONG SUPPORT.
M-TEC® WELL-BEING WIRELESS SOLUTION
HP59079-V7U
MAXIMUM SUPPORT WITHOUT WIRE
Based on the revolutionary MUEHLMEIER M-TEC® Moulding Technology, the
M-TEC® Well-Being Wireless Solution is the answer for the demand of special support without any compromises regarding wearing comfort. An especially structured
PES textile enforcement is moulded inside the cup, which allows the replacement of
the classic metal wire.
PRODUCT CHARACTERISTICS
WIRELESS BRA-CUP
MULTILAYER FOAM-CUP
WELL-BEING - MORE
THAN ANOTHER
MARKETING-TREND
Well-Being
is
not
that
new
to
MUEHLMEIER, where the main development direction is the improvement
of the wearing comfort.
They constantly refine their products
under the premise to offer the most
PRODUCT BENEFITS
comfortable Bra-Cups on the market.
VERY LIGHT - MAXIMUM SUPPORT
Whether it is for lingerie or swimwear,
NO ELECTROMAGNETIC SAR INDUCTION
NO PUNCTURING BY METAL WIRES
ANTISTATIC
the MUEHLMEIER team is not satisfied
until they find the best solution.
So “Well-Being” is ever since deeply
integrated in the company and just
one expression of how to provide the
Co-Branding customers with real new
customer benefits.
Instead of a traditional wire, a special structured PES textile enforcement is moulded between the foam.
10
MUEHLMEIER BRA CUP INSIDE
INNOVATIONS
PRODUCTS & TECHNOLOGY
LAYERS OF DIFFERENT MATERIALS COMBINED IN A REVOLUTIONARY BRA-CUP.
M-TEC® 3D COMPOSITE BRA-CUPS
HP60302-vSL
EACH LAYER A REVOLUTION
For the first time, MUEHLMEIER BODYSHAPING combines its revolutionary
M-TEC® 3D Technology with its efforts for the M-TEC® Composite Technology. The
results are M-TEC® 3D Composite Bra-Cups, another large step ahead in the production of the most comfortable bras available. The unique combination of different
materials, like Soft-Foam, Memory-Foam, Gel-Push-Up or PES-Core in a layered 3D
structure allows the creation of a natural breastlike structure. Truly a new “Wonder-Cup”. Adding supersoft covers perfects this Bra-Cup to an
unbeatable handfeel.
PRODUCT CHARACTERISTICS
MULTILAYER STRUCTURE
SOFT FOAM
MEMORY FOAM
GEL PUSH UP
M-TEC® SMOOTH TOUCH
BRA-CUPS
HP60274-cSP
Nice hand-feel is a “must -have” hit
this season. The MUEHLMEIER Multilayer-Design-Technology with Memory
-Foam allows infinitely different variations of foams and fabrics and is a
great topic for creating supersoft cups.
With the M-TEC® Smooth Touch BraCups, MUEHLMEIER is again ahead of
the competition regarding ergonomics
and wearing comfort.
PES CORE
COVERED WITH SUPERSOFT FABRIC
PRODUCT BENEFITS
GREAT WEARING COMFORT
GREAT HANDFEEL
PERFECT ADAPTION TO NATURAL BREAST SHAPE
A new dimension of ergonomics. Different layers are combined to a breastlike
structure.
MUEHLMEIER BRA CUP INSIDE
11
BODYSHAPING MAGAZINE
PES-MICROFIBER / MES
The quality of MUEHLMEIER PES BraCups is appreciated by manufacturers and consumers alike. This isn`t a
surprise, if you take a deeper look at
the features of Polyester composites.
1. Polyester-Fibres are light- and
weatherproof and resistant to climatic influences and therefore extremely white stable.
M-TEC® 100% PES: PURE WHITE
2. The elastomerised fibers offer
HP60241-R2U
WHITE AND LIGHT
PRODUCT CHARACTERISTICS
points of the fibres are melted to an
amoebic structure. The result is a
good washability and minor tendency to wrinkling also under exposure
to humidity.
3. The structure of the elastomerised
100% PES BRA-CUP
PES-fibre is more stereoscopic than
PERFECT COMPOSITE OF POLYESTER
MICROFIBER CORE & COVER MATERIAL
the structure of Polyurethane foam.
The product advantage results in a
PRODUCT BENEFITS
very high breathability (permeabili-
WHITE GUARANTEED
HIGH BREATHABILITY AND DISSIPATION
fect elasticity recess rate and compression endurance. The crossing
PES is the unique material for use in absolutely white stable bras. Thanks to it`s 100%
PES construction, this Bra-Cup feels very light without any compromises to stability.
The PES cover material is built around a core, that also consists of polyester microfiber wadding. This results in high breathability.
RECYCLABLE WITHIN THE “ONE-MATERIAL
CRADLE TO CRADLE” ECOLOGICAL CONCEPT
within their unique structure a per-
ty) and a light weight.
So for the wearer the Bra feels easy
No heat buildup. The 100%
PES construction guarantees
high breathability and heat
dissipation.
and light as humidity as well as body
warmth is dissipated in a more direct
way.
M-TEC® NEVER-OUT-OF-STOCK PROGRAM: NOS
The response of the MUEHLMEIER customers to the NOS-Program was huge from the start. They love the ability to order
smaller amounts of Bra-Cups as well as the advantage of not worrying about long delivery times.
For 2013, MUEHLMEIER enhances his program with new forms and
qualities for unlimited availability.
12
INNOVATIONS
PRODUCTS & TECHNOLOGY
THANKS TO THEIR SPACER FABRICS, THOSE CUPS ARE BREATHING.
M-TEC® SPACER: BREATHING
HH60267-S2U
COOL AIR
SPACER-FABRICS
Spacer fabrics consist of two outer
Thermoformed from Spacer-fabrics, this Bra Cup delivers perfect breathability. The
air can circulate throughout the whole cup. This guarantees the light and fresh feeling
on the skin when “heat runs high”!
textile surfaces which are connected
by stiff spacer filaments, the connection layer. Because of this resulting 3D
structure, spacer fabrics are also often
called 3D-fabrics.
PRODUCT CHARACTERISTICS
SPACER FABRICS ESPECIALLY DEVELOPED FOR MUEHLMEIER
As a result of the special construction
VERY THIN ENDING EDGES
a permanent climate zone is arising
CONSTANT MATERIAL THICKNESS ALL OVER THE BREAST POINT
between the connected outer surfaces.
HIGH SHAPE ELASTICITY AND RETURN TO ORIGINAL FORM CONDITION
(3 DIMENSIONALLY STABLE)
This climate zone has a positive temperature regulative function.
PRODUCT BENEFITS
HIGH BREATHABILITY AND HEAT-REGULATION
PERMANENT WHITE STABILITY OF SPECIAL PES-SPACERS
MUEHLMEIER BRA CUP INSIDE
VERY LIGHT & NATURAL
ECONOMICAL: NO NEED FOR ADDITIONAL FABRIC COVERING
M-TEC® SWIMWEAR
REMOVABLES EASY DRY
M-TEC® SUPER PUSH UP
M-TEC® SPACER
HP59010
HH60264
NOS
NOS
NOS
In this style of cups the holes make the
difference. The newly developed solution
is creating Bra-Cups with perforated foam /
fabric structure. The mechanism is as simple
as clever, the water comes and leaves easily.
From A to C with a maximum push. These
cups allow an optical enlargement of the
breast line up to two sizes combined with a
round natural shape.
High breathability and heat regulation
are the two main advantages of Spacer fabrics. These Bra-Cups come with very thin
edges and constant material thickness over
the breast point.
NOT HOLDING WATER INSIDE
VERY QUICK DRYING
SOFT FEELING
PUSH EFFECT - UP TO 2 SIZES
NATURAL SHAPES
PERFECT FIT FOR SMALL BREAST SIZE
VERY LIGHT AND 3-DIMENSIONALLY STABLE
GREAT HEAT REGULATION
HIGH BREATHABILITY
NOS-PROGRAM
HH40097
13
BODYSHAPING MAGAZINE
M-TEC® BEACH LUXURY
HP60290-MWL
A HIGHLIGHT, NOT ONLY ON BEACHES
This Push up-Cup looks and feels luxurious. With an Air/Oil-Pad integrated in its
core, this cup provides a convincing Push-Effect emphasizing the natural shape of
the breast. Compared to classic foam Push ups, the low water absorption makes
this cup perfect for beachwear.
PRODUCT CHARACTERISTICS
PUSH UP-CUP WITH INTEGRATED AIR/OIL-PAD
PRODUCT BENEFITS
CONVINCING PUSH UP-EFFECT
NATURAL SHAPE AND HANDFEEL
The integrated Air/Oil-Pad ensures a luxurious look and feel not only on the beach.
HIGH WEARING COMFORT - VALUABLE WELLNESS EFFECT
BECAUSE OF LOW WATER ABSORPTION
M-TEC® MONO-COQUES
HH8002-PLL
MONO FOR MORE
M-TEC® MONO-COQUES by MUEHLMEIER - the decisive solution for female
comfort in shapewear and formal dresses. Compared to standard Bra-Cups the
“One-Piece-Technology” promotes your productive working process. This saves
time and costs.
PRODUCT CHARACTERISTICS
ONE PIECE-TECHNOLOGY ALSO AVAILABLE WITH
INTEGRATED WIRES
PRODUCT BENEFITS
HIGH WEARING COMFORT
FOR THE PERFECT SHAPE-WEAR OUTFIT
FOR FORMAL DRESS - ROBES, BRIDAL, BUSTIERS
AWESOME APPROVED BUSTIER SHAPES FOR OUTRAGEOUS DECOLLETES
14
THE SECRET
BEHIND HER
SECRET.
DISCOVER M-TEC® BRA CUPS. WWW.MUEHLMEIER.EU
BODYSHAPING MAGAZINE
SERVICE
MOULD DEVELOPMENT
German engineering enables rapid and precise mould creation.Tailormade.
Whether it is for prototyping or a fast
reaction to new market demands,
MUEHLMEIER Bodyshaping has the
right answer to the special needs of its
customers.
State-of-the-art
CNC-technology
provides MUEHLMEIER with the
ability of an unbelievable fast
mould creation process. Within short time, the team goes
from designing to producing.
With years of experience
in Computer Aided Design (CAD) and the highest
standards of technology on
hand, always ready for the tailor-made market response in
product development and production right away.
In cooperation with the customers,
this effective MUEHLMEIER technology turns the idea of Custom-Made BraCups from a high investment in a cost
effective reality.
SOMETHING SPECIAL
ABOUT M-TEC® FOAM
At MUEHLMEIER, they use a specially developed PU-foam for their BraCups with some clever features. Starting with breathability and comfort,
M-TEC® Foam has relatively “closed
pores” but is nevertheless breathable.
So besides lingerie, this foam is also
very suitable for swimwear. Different
specific weights of the foam allow the
production of different degrees of requested hardness or softness of the
Bra-Cup. As a result of many years of
experience in the business, this foam
guarantees a high washability and
form-stability. But this is not all. Regular controls ensure the high quality
of M-TEC® products as well as the ongoing improvement of all materials. As
we noted, there is something special
about M-TEC® Foam.
MUEHLMEIER stands by to realize your ideas. For further details contact their head of development Mrs. Inge Seidl-Jondral:
+49 9635 9219-25
seidl-jondral@muehlmeier.eu
Ad hoc updated CAD-Programs
are the starting point of mould
development.
16
Based on the CAD-Data, modern CNC-machines mill-cut
highly precise moulds.
One-Head or More-Head moulding 3D-Laser-Scanners check slighmachines for the production of cup test deviations.
samples or serial production.
THE SECRET
BEHIND HER
SECRET.
MUEHLMEIER BRA CUP INSIDE
DISCOVER IT. WWW.MUEHLMEIER.EU
BODYSHAPING MAGAZINE
INSPIRED BY THE ELEGANCE OF BURLESQUE.
THE NEW M-DECO® BURLESQUE PROGRAM BRINGS
A SPECIAL FINESSE TO FASHION.
M-DECO® BURLESQUE
ELEGANCE WITH CERTAIN SOMETHING
Dita von Teese, Cher or Christina Aguilera - Burlesque has found huge recognition
in pop culture over the last years. The new Burlesque Style moved stripping and
dancing from filthy clubs to the stages of renowned theaters all over the world.
Burlesque is not only about getting nude, it is based on the special eroticism of the
elegance, beauty and especially the costumes of the performing “Diva” - or
Vamp?
Got yet inspired by the love for detail, obscure color and
mysterious veils of georgette fabrics?
Createur for the love line of M-DECO® BURLESQUE with a
wide range of imaginations is Mrs. Esther Lorber.
Add that taste of eroticism and gothic myth to lingerie and
day to day fashion.
CUSTOM-MADE DECORATIONS AND PERSONALIZED SELECTIONS
The world of ARTDECO is a vast field of fantasy and experience. Think of all the materials, the production techniques, the
trends and the colors. The MUEHLMEIER M-DECO® team can adapt to your specific needs - even in smaller quantities.
18
Please contact Mrs. Andrea Schröpf, +49 9635 9219-29 schroepf@muehlmeier.eu
PRODUCTS & TECHNOLOGY
WITH LAYERING EFFECT.
3D textures, layering of different filigree materials create a slight impression of movement. Although some of
the accessories look slightly voluminous, they are light and transparent by
organza and tulle. Chiffon and satin
can build colorful bridges to flowers,
ribbons and closings.
ARTDECO
M-DECO® 3D-OPTIC
Ask the ARTDECO-Team about so much
more ideas, that surely match your requirements.
M-DECO® WINTER FOG
IN DISGUISE
Think of a snowy, foggy winter day
and the white color that seems to
soften a whole landscape. This is the
concept behind the Winter Fog Collection, which contains metal, leather
and velours with a soft touch and different nuances of white and aquarelle
colors. It generates awesome effects
on all kinds of accessories.
CONCEPT COLLECTIONS
The MUEHLMEIER expertise derives
from decades of experience and sophisticated trend scouting. His customized
offer centers around the presentation
of a SET CONCEPT of decorative elements. The “ready set” for your new
model-line’s DECO-CONCEPT - if you
want. Check it out!
M-DECO® SWIM-WEAR
Refined and attractive. The Artdeco for swimwear features innovative
closures and slight forms with a lot of
new detail. Whether it is metal, plastic,
mother of pearl, rhinestone... swimwear and active wear are pre-destined
for highlighting with exotic and sexy
details.
GOT CURIOUS? SEE IT ALL!
MUEHLMEIER ARTDECO-Collections at
the big fairs: Paris Interfiliere, Milano Unica, Paris Modamont, Munich fabric start
Ask for your representative, see
the collection on the web-page:
www.muehlmeier.eu
In any case contact: Mrs. Anja Korte
+49 9635 9219 28, korte@muehlmeier.eu
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BODYSHAPING MAGAZINE
FABRIC LINED PAD; PAGODA, SEMI-ROUND RAGLAN FORM: SE22014 A4B
INNERLINING PAD; EXTREME SET-IN FORM,
HIGH ACCENTUATED SHOULDER EDGE: SU13231 H7E
FOR STRIKING BODY SHAPES. EXTREME PADDING EFFECTS BY MUEHLMEIER .
M-TEC® EXTREME PADDING EFFECTS
STUNNING SHOULDERS AGAIN
As we mentioned earlier in our Trends & Insights column, shoulders are an important part of the New Fashion Body. People love to mutate into appearances of other
realities. And MUEHLMEIER can definitely help there!
M-TEC® EXTREME PADDING LINE supports with the right constructive answer
to this ongoing fashion hype. It provides a maximum of volume and stability and
highlights the shoulders to an “attention attracting look”.
FUTURE VISIONS, TODAYS REALITY
3D phantasy bodies are an infinite playground for designers. For sure, they are experimenting with extremes and futuristic fashion bodies, but they show
us the trends of tomorrow. The sculptured fashion
body - and more specifically the shoulders - are
a mirror for the erotic and aesthetic feeling of
the society. Trends may change, but the
idea of the sculptured fashion body will
run stronger and stronger.
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NOS
NOS
FABRIC LINED PAD; RAGLAN FORM: SE3100-B7E
SHOULDER PADS
PRODUCTS & TECHNOLOGY
INNERLINING FELT PAD; PAGODA, SEMI-RAGLAN,
STABLE ERGONOMIC FORM: SU23062-H7E
ALWAYS ON STOCK. RELY ON THE APPROVED M-TEC® NOS PREMIUM LINE SHOULDER SHAPES .
M-TEC® NOS PREMIUM LINE SHOULDER SHAPES
A “NO-BRAINER”-ORDERING SHOULDER PADS
Don`t think about quantities, delivery times or preorders. The M-TEC® NOS PREMIUM
SHOULDER SHAPES are always on stock and wait for your next order. Whether it is
for experimenting with new styles and shapes or for serial production, you can rely on
fast supply.
CUSTOMIZED PADDING
TRUST IN EXPERIENCE
MUEHLMEIER Bodyshaping has a long tradition regarding shoulder shapes and therefore huge experience in building and producing the right pad for the fashion silhouette.
Also knowing how to create the right stability and the desired stiffness out of a bunch of
different materials. From foam to horsehair
and cotton, there is the expertise behind the
“secret of creation” for the perfect shoulder
padding.
Ask the expert for your special creation.
Contact the Representative for M-TEC®
SHOULDER SHAPES, Mrs. Silke Krug:
+49 9635 9219-14
krug@muehlmeier.eu
Built on your requirements. Customized shoulder pads out of different materials.
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BODYSHAPING MAGAZINE
COMMUNICATION
MORE THAN JUST FACTS
MUEHLMEIER`s redesigned website appeals now to fashion brands and female
customers. www.muehlmeier.eu
With the recent redesign of www.
muehlmeier.eu, the whole world of
MUEHLMEIER is brought right to your
fingertips.
Optimized for touch controlled devices
like tablets and smartphones, the new
website will inform female consumers
and manufacturers alike. At a first step,
the idea of “The Secret behind Her Secret” is translated visually to the internet,
using the latest technology for a unique
user experience.
It is simple and fast forward. You start
on our homepage by choosing your
product category of interest. Especially
the section for Bra-Cups is built around
consumer interests.
Following the new, just launched,
Co-Branding Strategy, the internet is
most adequate to inform the female clientele about a special Bra-Brand`s product strategy “M-TEC Bra-Cup inside”.
Advantages and benefits of the specially used Bra-Cups can be highlighted as
support for the ready Bra Brand`s product strategy.
The digital translation of the Co-Branding Strategy „The Secret behind Her Secret.“
www.muehlmeier.eu
But the new website is not just for the
interested consumer. As you know, service is a major topic at MUEHLMEIER.
So they are on the way for a completely
new and easy to use online catalogue, especially developed around the needs of
designers and manufacturers.
So stay tuned for the start of the new
online-catalogue, scheduled for fall
2013. Until then, get your personal impression of this new website at
www.muehlmeier.eu
22
Based on the newest web technologies, the new website is optimized
for touch enabled gadgets like iPad and iPhone.
THE SECRET
BEHIND HER
SECRET.
DISCOVER M-TEC® BRA CUPS. WWW.MUEHLMEIER.EU 23
www.bonbonlingerie.com
www.bonbonlingerie.com
THE SECRET
BEHIND HER
SECRET.
MUEHLMEIER BRA CUP INSIDE
DISCOVER IT. WWW.MUEHLMEIER.EU
Contact for more Information:
Western Europe: Inge Seidl-Jondral – FON: +49.9635.9219-25 – seidl-jondral@muehlmeier.eu
Eastern Europe: Tamas Bödöcs – FON: +49.9635.9219-27 – bodocs@muehlmeier.eu
MUEHLMEIER Bodyshaping GmbH – GERMAN ENGINEERING – WORLDWIDE MANUFACTURING
Kastanienweg 8 – 95671 Baernau – Germany
FON: +49.9635.9219-0 – FAX: +49.9635.9219-90 – www.muehlmeier.eu