2016 Conference Agenda - Missouri Association of Convention

2016 Conference Agenda
Ameristar Casino and Spa
June 6-8 - St. Charles, Missouri
MACVB.ORG - 800-785-0360
Monday, June 6
10am - Noon - Walking Tour: MO State Capitol Historic Site, 230 S. Main Street - Welcome to St.
Charles, which happens to be one of the most historic main streets in all of America! Join the St. Charles CVB’s tour
guides, in period dress, on a complimentary walking tour of the Historic District and the First Missouri State Capitol Site. This tour will give you an overview of life as it was in the early days of St. Charles.
3-5 pm - Registration & Allied Member Exhibitor Set-Up
4-5:30 pm - Show Me Missouri Sports Meeting - Discovery D
4-5:30 pm - Sharing Session: Online and Social Media - Discovery A
Sean Dixon - Springfield CVB, Stacy Dohogne Lane - Cape Girardeau CVB
Come together to share what has and has not worked in your social media
and online marketing efforts. This informal discussion will be moderated to
assist you in improving your online presence. Topics including trends, new
applications, time management and measurement results may be discussed.
During the session, Barb Brueggeman with MDT will review VisitMo’s attraction listings program.
6 - 8 pm - Welcome Reception - Event Lawn - Ameristar Casino
The St. Charles CVB invites you to a relaxing start to another great conference at the Event Lawn on the 5th floor
of Ameristar.
Tuesday, June 7
7-8 am - Breakfast - Amerisports - located on first floor.
8-8:15 - Welcome to MACVB 2016
MACVB President Tim Jacobsen, Lake of the Ozarks CVB &
Joe Ward, Executive Director of the Greater St. Charles CVB
8:15-9:15 am - Integrating Marketing and Sales: If sales and
marketing have the same goal, then why do they operate and message independently? - Discovery B/C - Ronnie Burt, Visit KC
Ronnie Burt, President and CEO of Visit KC , will talk about how their DMO has repositioned
strategies, aligned messaging and developed an integrated approach to addressing the question,
“Why Kansas City?” You’ll gain insights and examples on email messaging, solicitation emails,
embedding video content and setting up the sales call. His philosophy is to leverage each staff ’s
knowledge and data, in the common pursuit of generating more leads, closing more sales and increasing leisure visits. This approach breaks down the silos between sales and marketing division
while improving key performance measurements of a DMO’s success.
9:15-10 am - Social Isn’t Free: Why a budget is integral to a successful social media campaign
Dave Fluegge, Fluegge Consulting, LLC - Discovery B/C
Stacy Dohogne Lane - Cape Girardeau CVB
One common misconception about social media is that a company or brand
can achieve and maintain meaningful results at little to no cost. But the
truth is, achieving ongoing success on social media is anything but free. This
session takes a look at the “hidden costs” that practitioners faces today. Stacy
will pose additional questions and field a few from the audience.
10-10:30 am - Break with Allied Members - Discovery Pre-function
10:30-11:30 am - Roundtables - Discovery B/C
Back by popular request, some say this is the most important and informative session because they get to talk to
their peers. Bring your experiences to the table during these niche market conversations during which you may
address pre-determined issues facing your organization or bring a new one to the table.
11:30 am-12:30 pm - Breakouts
Peddling Your Way to a New Market - Discovery A
Patrick Tuttle - Joplin CVB
Brent Hugh - Missouri Bike and Pedestrian Foundation
Bicycle Tourism is an expanding niche in both the leisure and group markets.
Missouri is fortunate to have four official US Bicycle Routes passing through,
as well as the longest Rails to Trails system in the country. The panel will
present the value of this market, the revenue potential, how to reach cycling
tour operators, and what simple adjustments can be made in your destination
to attract those ever important overnight stays.
Creating a Comprehensive Mobile Strategy - Imagination B Adam Weber, Bluebridge
With 80% of the world having a smartphone by the year 2020, most organizations are not doing
enough to connect with their audience through mobile. Don’t lose out on reaching your visitors - be where they are by creating a solid mobile presence. Adam will give actionable advice
and strategies for CVBs and DMOs to create a comprehensive mobile plan to engage visitor’s
throughout their lifecycle and across devices.
Paid Social Media - Discovery D
Dave Fluegge, Fluegge Consulting
Regardless of what has worked a few years ago, the social media landscape continues to change
quickly and dramatically. Many believe that paid social is the only reliable means of building
a targeted and effective audience for your brand. This session will help to formulate your own
opinions on the future of paid social media. **Note, this session is specifically targeted to
intermediate and advanced practitioners within the social media channel.
Sales Forum: Winning the Solicitation Game - Discovery B/C Ronnie Burt, Visit KC
Join Ronnie Burt, President and CEO of Visit KC , as he discusses the art of building your sales
pipeline. Sales people often focus solely on their end goal and lose sight of solicitations. In this
session, we’ll discuss the strategy of identifying your sales needs, targeting the right customers,
setting daily targets and aligning the correct balance of email and phone solicitation. If you are
interested in driving more sales results, “Winning the Solicitation Game” is the right session for
you. Heritage Tourism Initiative - Imagination A
Steve Belko, Missouri Humanities Council
The Missouri Humanities Council (MHC) is implementing a comprehensive statewide
heritage tourism initiative. The first step in this initiative is the completion of a statewide,
county-by-county survey of Missouri’s heritage resources, existing and potential. Join
MHC’s new Director, Steve Belko, to learn about the initiative, the first project it has
evoked, and other MHC programs and grants that can benefit your destination.
12:30-1:30 pm - Lunch - Amerisports - located on first floor.
1:30-2:30 pm - Repeat Morning Breakouts - See 11:30 am - 12:30 pm sessions
2:30-3 pm - Break with Allied Members - Discovery Pre-function
3:00-4:30 pm - Adapt, Ignite and Thrive: Turning Change Into Opportunity - Discovery B/C
Dr. Tim Crowley, Crowley Leadership
It is inevitably much easier to maintain status quo, rather than stick with the tough decisions
needed to stimulate and sustain change. This resistance results in frustration, declining engagement, and reduced performance. Without change, organizations lose their relevance and cease
to thrive and grow. In this dynamic and interactive presentation you will learn it’s not about
managing change, but learning how to thrive in the face of change. The ability of organizations
to innovate is directly linked to positive changes in efficiency, productivity, quality, competitiveness, and market share, among other factors. Leadership expert, Dr. Tim Crowley will leave the
audience with strategies and tools to create change, cultivate a strong sense of teamwork, and
accelerate continuous improvement.
4:30-5:30 pm - MACVB Annual Business Meeting - Discovery A
6-10 pm - Evening Social Event - Foundry Arts Centre & Bottleneck Blues Bar
Experience the Foundry Art Centre for a taste of Saint Charles with
live entertainment. This 1940’s structure, formerly owned by
American Car & Foundry, was once a train car factory and now
includes state-of-the-art exhibit space, studio artists and a grand hall
for entertainment.
Your evening will be complete with a visit to the Bottleneck Blues
Bar, Ameristar’s very own eclectic entertainment venue, for drinks
and dancing. The St. Charles CVB even has special surprise guests
planned for us, so get excited and be ready to have fun!
The Foundry Art Centre - 6:00-8:30 pm (Shuttles begin at 5:45 pm
at Ameristar and will pick-up at Foundry beginning at 8:15 pm.)
The Bottleneck Blues Bar - 8:30 pm-11:30 pm
2015 Annual Conference
Wednesday, June 8
7-8:30 am - Buffet Breakfast- Discovery A
7:30-8:30 am - Small Markets Meeting - Discovery D
8:30-9:30 am - What’s Now & What’s Next in Destination Marketing - Discovery B/C
Don Welsh, Destination Marketing Association International
Join new President & CEO of Destination Marketing Association International (DMAI), Don
Welsh, as he shares his vision to elevate DMAI to the next level and how he will work alongside
Missouri counterparts to grow our industry within the state and globally. DMAI is the world’s
largest and most reliable resource for official destination marketing organizations (DMOs).
DMAI is dedicated to improving the effectiveness of destination professionals from over 600
destinations in approximately 15 countries.
9:30-10 am - Break with Allied Members - Discovery Pre-function - If you haven’t already done so, this
is a good time to check out.
10-11am - Reputation Management - Discovery B/C
Scott Caufield, TripAdvisor
The world is smaller and we are at a point in time where travel any place seems more possible
than ever. Reviews, along with photos and videos from friends, or people we can identify with,
drive inspiration leading to action. This session will arm you with the knowledge and tools for
online reputation management on the pages of the largest travel site in the world - TripAdvisor.
11am-Noon - General Session: MO Division of Tourism - Marketing Program Update - Discovery B/C
Dan Lennon, Missouri Division of Tourism
Join Missouri Tourism Director Dan Lennon as he gives us an update on the domestic and
international marketing programs of the state with a particular emphasis on MDT’s research
efforts and results.
Thanks for attending!
Special thanks to our hosts St. Charles CVB - HistoricStCharles.com