Cereal-in-a-Cup

979057_CIAC_PortfolioBroch_FA.pdf
1
5/3/13
11:37 AM
®
Kellogg’s Cereal-in-a-Cup
Product Specifications
®
Case Code
Description
Case Pkg. Case
Gross
Cases/
Pallet
Pack Weight Cube Weight (lbs.) Pallet Configuration
Case
Dimensions
Kellogg’s ® Cereal Assortment Pack - Classic:
Kellogg’s Corn Flakes ® (6), Kellogg’s Frosted Flakes ® (16),
Frosted Mini-Wheats ® Bite Size (12),
38000-12609
Raisin Bran Crunch ® (8), Rice Krispies ® (6), Special K ® (8),
®
Smart Start Antioxidants (4)
60 ct.
Assorted
1.90
12.15
24
8
20.5" x 11.75" x 13.63"
60 ct.
Assorted
1.90
11.98
24
8
20.5" x 11.75" x 13.63"
Cereal-in-a-Cup
ereal-in-a-Cup
Your Must-Have Sales Driver
Kellogg’s ® Cereal Assortment Pack - Favorite:
Apple Jacks ® (8), Cocoa Krispies ® (6), Corn Pops ® (6),
Froot Loops ® (8), Kellogg’s Frosted Flakes ® (14),
Frosted Mini-Wheats ® Bite Size (6),
Raisin Bran Crunch ® (6), Kellogg’s Krave® (6)
38000-12611
Greater
Profits
10.75 " Live
Kellogg’s ® Cereal Assortment Pack - Wellness:
Kellogg’s ® Low Fat Granola with Raisins (12),
Smart Start ® Antioxidants (12), Special K ® Red Berries (12), 38000-18315
Special K ® Fruit & Yogurt (10), Frosted Mini-Wheats ®
Bite Size (8), Kashi ® GOLEAN Crunch! ® (6)
60 ct.
Assorted
1.90
13.03
24
8
20.5" x 11.75" x 13.63"
36 ct.
Assorted
1.21
6.84
40
8
19.38" x 11.75" x 9.19"
Kashi ® Cereal Assortment Pack - All Natural:
18627-33313
11.25 " Bleed
11.0 " Trim
Kashi ® Heart-to-Heart ® (10),
Kashi ® Heart-to-Heart ® Wild Blueberry Clusters (8),
Kashi ® GOLEAN Crunch! ® (10), Kashi ® GOLEAN ® (8)
Bigger
Portions
Stock 2 SKUs with
minimal overlap!
TM
TM
More
Grab ‘n Go
All Day
Snack
For more information, contact your
Kellogg Food Away From Home Sales Representative,
call 877-511-5777 or visit www.KelloggsFoodAwayFromHome.com
80330
®, TM, © 2013 Kashi Company
®, TM, © 2013 Kellogg NA Co.
8.25 " Live
8.25 " Live
8.50 " Trim
8.50 " Trim
17.25 " Bleed
OUTSIDE SPREAD
Scale: 1.0 " = 1.0 "
PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
979057_CIAC_PorfolioBroch_FA
DATE: 05/03/13
DESIGN LEAD: AP
PREPARED BY: SN
SIZE / DIE:
NOTES:
8.50”w x 11.00”h FOLDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
--
--
--
--
--
--
979057_CIAC_PortfolioBroch_FA.pdf
2
5/3/13
12:55 PM
Kellogg’s Cereal-in-a-Cup
The right assortment for the right segment.
®
means better value
and increased sales.
Optimized assortments enable you to offer more of your consumers’ favorite Kellogg’s ®
brands without creating overstock of any one flavor.
Classic Assortment
Put cereal, the #1 breakfast item eaten at home and away, 1 to work for
you. Kellogg’s ® is the share leader in retail 2 and foodservice 3 because we
have the brands and pack types consumers want.
Offers something for every adult with 7
of their top selling favorites.
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
Kellogg’s ® Cereal-in-a-Cup assortments take cereal out of the “breakfastonly” category to all-day snacking and all-day sales by providing:
• Adult portions
• Portable, self-contained no-spill package; just add milk and go
Your customers want convenient
cereal options!
Favorite Assortment
TM
Something for everyone at any age.
These great brands deliver taste without
sacrificing nutrition.
TM
57% of consumers who don’t have cereal-in-a-cup in their work cafeteria said they would eat breakfast more
often if they did 4
59% who do have cereal-in-a-cup in their work cafeteria said if it were removed they would order breakfast less
often. 11% said they would stop ordering breakfast entirely 4
11.25 " Bleed
11.0 " Trim
10.75 " Live
• Ideal for bundled meals with milk, juice, fruit and coffee
Attention-getters power-up
impulse sales.
TM
Wellness Assortment
Kellogg offers popular wellness brands with
fiber, whole grains, vitamins and minerals.
The hard-working Cereal-in-a-Cup Tree Merchandiser helps promote customers’
favorites with impact, space savings and grab ‘n go convenience.
TM
• Stimulates impulse sales, easy to replenish
• Highly visible, highlights brand favorites, increases value perception
Look for your industry symbol for the
best-selling assortments for your operation.
Business &
Industry
College &
University
Kashi All Natural Assortment
®
The #1 All Natural Cereal Brand 5! Offer a mix of the
most popular, all-natural Kashi ® cereals in portable,
sustainable packaging.
Healthcare
TM
TM
TM
TM
Lodging
TM
1 NPD Eating Patterns in America 2009, 2 Nielsen Total US – XAOC Current 52 Weeks Ending 3/09/13, 3 PE FS RTEC Tracker, 12 Months Ending 6/2012, 4 Source: Datassential Cereal Omnibus, September 2012
5 Neilsen, Total US, 52 weeks ending 06/06/12
8.25 " Live
8.25 " Live
8.50 " Trim
8.50 " Trim
17.25 " Bleed
Scale: 1.0 " = 1.0 "
TM
INSIDE SPREAD
979057_CIAC_PortfolioBroch_FA.pdf
2
5/3/13
12:55 PM
Kellogg’s Cereal-in-a-Cup
The right assortment for the right segment.
®
means better value
and increased sales.
Optimized assortments enable you to offer more of your consumers’ favorite Kellogg’s ®
brands without creating overstock of any one flavor.
Classic Assortment
Put cereal, the #1 breakfast item eaten at home and away, 1 to work for
you. Kellogg’s ® is the share leader in retail 2 and foodservice 3 because we
have the brands and pack types consumers want.
Offers something for every adult with 7
of their top selling favorites.
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
TM
Kellogg’s ® Cereal-in-a-Cup assortments take cereal out of the “breakfastonly” category to all-day snacking and all-day sales by providing:
• Adult portions
• Portable, self-contained no-spill package; just add milk and go
Your customers want convenient
cereal options!
Favorite Assortment
TM
Something for everyone at any age.
These great brands deliver taste without
sacrificing nutrition.
TM
57% of consumers who don’t have cereal-in-a-cup in their work cafeteria said they would eat breakfast more
often if they did 4
59% who do have cereal-in-a-cup in their work cafeteria said if it were removed they would order breakfast less
often. 11% said they would stop ordering breakfast entirely 4
11.25 " Bleed
11.0 " Trim
10.75 " Live
• Ideal for bundled meals with milk, juice, fruit and coffee
Attention-getters power-up
impulse sales.
TM
Wellness Assortment
Kellogg offers popular wellness brands with
fiber, whole grains, vitamins and minerals.
The hard-working Cereal-in-a-Cup Tree Merchandiser helps promote customers’
favorites with impact, space savings and grab ‘n go convenience.
TM
• Stimulates impulse sales, easy to replenish
• Highly visible, highlights brand favorites, increases value perception
Look for your industry symbol for the
best-selling assortments for your operation.
Business &
Industry
College &
University
Kashi All Natural Assortment
®
The #1 All Natural Cereal Brand 5! Offer a mix of the
most popular, all-natural Kashi ® cereals in portable,
sustainable packaging.
Healthcare
TM
TM
TM
TM
Lodging
TM
1 NPD Eating Patterns in America 2009, 2 Nielsen Total US – XAOC Current 52 Weeks Ending 3/09/13, 3 PE FS RTEC Tracker, 12 Months Ending 6/2012, 4 Source: Datassential Cereal Omnibus, September 2012
5 Neilsen, Total US, 52 weeks ending 06/06/12
8.25 " Live
8.25 " Live
8.50 " Trim
8.50 " Trim
17.25 " Bleed
Scale: 1.0 " = 1.0 "
TM
INSIDE SPREAD
979057_CIAC_PortfolioBroch_FA.pdf
1
5/3/13
11:37 AM
®
Kellogg’s Cereal-in-a-Cup
Product Specifications
®
Case Code
Description
Case Pkg. Case
Gross
Cases/
Pallet
Pack Weight Cube Weight (lbs.) Pallet Configuration
Case
Dimensions
Kellogg’s ® Cereal Assortment Pack - Classic:
Kellogg’s Corn Flakes ® (6), Kellogg’s Frosted Flakes ® (16),
Frosted Mini-Wheats ® Bite Size (12),
38000-12609
Raisin Bran Crunch ® (8), Rice Krispies ® (6), Special K ® (8),
®
Smart Start Antioxidants (4)
60 ct.
Assorted
1.90
12.15
24
8
20.5" x 11.75" x 13.63"
60 ct.
Assorted
1.90
11.98
24
8
20.5" x 11.75" x 13.63"
Cereal-in-a-Cup
Your Must-Have Sales Driver
Kellogg’s ® Cereal Assortment Pack - Favorite:
Apple Jacks ® (8), Cocoa Krispies ® (6), Corn Pops ® (6),
Froot Loops ® (8), Kellogg’s Frosted Flakes ® (14),
Frosted Mini-Wheats ® Bite Size (6),
Raisin Bran Crunch ® (6), Kellogg’s Krave® (6)
38000-12611
Greater
Profits
10.75 " Live
Kellogg’s ® Cereal Assortment Pack - Wellness:
Kellogg’s ® Low Fat Granola with Raisins (12),
Smart Start ® Antioxidants (12), Special K ® Red Berries (12), 38000-18315
Special K ® Fruit & Yogurt (10), Frosted Mini-Wheats ®
Bite Size (8), Kashi ® GOLEAN Crunch! ® (6)
60 ct.
Assorted
1.90
13.03
24
8
20.5" x 11.75" x 13.63"
36 ct.
Assorted
1.21
6.84
40
8
19.38" x 11.75" x 9.19"
Kashi ® Cereal Assortment Pack - All Natural:
18627-33313
11.25 " Bleed
11.0 " Trim
Kashi ® Heart-to-Heart ® (10),
Kashi ® Heart-to-Heart ® Wild Blueberry Clusters (8),
Kashi ® GOLEAN Crunch! ® (10), Kashi ® GOLEAN ® (8)
Bigger
Portions
Stock 2 SKUs with
minimal overlap!
TM
TM
More
Grab ‘n Go
All Day
Snack
For more information, contact your
Kellogg Food Away From Home Sales Representative,
call 877-511-5777 or visit www.KelloggsFoodAwayFromHome.com
80330
®, TM, © 2013 Kashi Company
®, TM, © 2013 Kellogg NA Co.
8.25 " Live
8.25 " Live
8.50 " Trim
8.50 " Trim
17.25 " Bleed
OUTSIDE SPREAD
Scale: 1.0 " = 1.0 "
PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
979057_CIAC_PorfolioBroch_FA
DATE: 05/03/13
DESIGN LEAD: AP
PREPARED BY: SN
SIZE / DIE:
NOTES:
8.50”w x 11.00”h FOLDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
--
--
--
--
--
--