Stouffer Agent Advantage Guide

Transcription

A g e n t a d va n ta g e G u i d e
Serving All Your Real Estate Needs
CONTENTS
www.StoufferRealty.com
ABOUT US
Our Mission
Stouffer Realty is committed to professionalism and excellence when helping people identify
their real estate needs and guiding them through the buying and selling process. We believe
in offering the support and freedom that top agents need to succeed. Our agents then work
together with a spirit of cooperation, upholding our reputation for integrity and hard work,
and placing the needs of our clients first.
We strive to demonstrate our core values everyday,
and with every person we serve.
CARING
Place the needs of others first
PROFESSIONAL IMPROVEMENT
Dedication to innovative and creative
thinking for continuous improvement
INTEGRIT Y
Honoring our commitment
to honesty and trust
SERVICE EXCELLENCE
Passionately strive to produce
the best possible experience
1
OUR AGENTS
Integrity and exceptional service has been our legacy since 1997
Our agents include some of the most experienced Realtors in the area. All Stouffer agents
live in and support the communities they serve. They have first-hand knowledge about area
property values, school systems, neighborhoods, and finance options. As a result, they are
able to negotiate from a position of understanding, integrity, experience and strength in the
marketplace.
The unique spirit of cooperation between our agents is our strongest asset and the foundation of our exceptional service. Our agents are dedicated to working together as a team
always putting the good of the client above who gets the sale. We are also recognized as the
foremost agency for the marketing and development of vacant land in Medina, Summit,
Portage and Cuyahoga counties.
Together, we have helped thousands sell their existing homes and realize their dreams of
owning or building a new home. Our satisfied clients are our best advertisement.
~ Dino Gentille
Stow/Hudson Office
~ Carol Homan
Akron/Fairlawn Office
- Krystal Keck
Strongsville/Brunswick Office
2
OUR LOCATIONS
Stouffer Realty currently has 7 offices throughout Northeast Ohio
Kent/Brimfield Office
Jackson/Green Office
Strongsville/Brunswick Office
4030 State Rt. 43. Suite 203
Brimfield, Ohio 44240
330.677.3430
4150 Belden Village St. N, Suite 605
Canton, Ohio 44718
330.896.1606
19670 West 130th St.
Strongsville, Ohio 44136
440.268.5526
Chagrin Falls/Solon Office
Stow/Hudson Office
68 Olive St.
Chagrin Falls, Ohio 44022
440.247.4210
4831 Darrow Rd. Suite 103
Stow, Ohio 44224
330.564.0711
Brecksville/Broadview Hts.
130 N Miller Rd. Suite 101
Fairlawn, Ohio 44333
330.835.4900
8187 Brecksville Rd.
Brecksville, Ohio 44141
440.526.6700
3
THE STOUFFER ADVANTAGE
Stouffer Realty, Inc (SRI) is built on a reputation of integrity and exceptional service throughout Northeast Ohio.
Our brand is built around our agents and their unique approach to Real Estate. We market our agents’ individuality,
instead of just the Stouffer name. We have an array of tools available to all of our agents to help them succeed in
every way possible. Below are SRI’s Signature Seven.
Office Support
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Financial Planning
 Multiple commission plans
 Monthly marketing allowance
 Direct deposit
 Retirement Program
Sales Managers in each location
General Sales/Operations Support
Transaction Coordinator
Multiple locations, 24 hr/daily access
Office open 6 days/week
Receptionist
Stouffer University
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Continuing Education
Scholarship Programs
Special Events
Business Development twenty20
training Series I and II training room
Marketing & Promotion
 Postcards, Mailings, Newspapers
 In-house Social Media Director
 In-house Marketing Coordinator
 Formal Listing & Buyer Brochures
Agent Services
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Website & E-mail
Trendgraphix
Contact Management Program
Trueforms-Online Documents/Contracts
DocuSign-Virtual Contract Signing
Regular scheduled sales meetings
Trusted Business Associates
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Title Agency
Insurance
Mortgage
Full-service Bank
Legal Services
Restoration/Remodeling
Moving & Storage
Home Warranty
Relocation Services
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Full relocation services both local and
out-of-state
Relocation Director
Rental & temporary housing assistance
4
MANAGER/OFFICE SUPPORT
Stouffer Realty emphasizes the idea that you are in business for yourself, but not by yourself.
Your brand and identity is not overshadowed by the Broker, rather we are here to help you
and support you throughout your Real Estate Career.
Brecksville
Broadview Hts.
Sales Manager
Transaction /Escrow
Manager
Relocation Director
Chagrin Falls/Solon
Sales Manager
Stow/Hudson
Sales Manager
Controller
Jackson/Green
Sales Manager
Stouffer University
Coordinator
AGENT
Kent/Brimfield
Sales Manager
Marketing Design
& Social Media
Coordinator
Strongsville
Brunswick
Sales Manager
& Company
Administrator
VP General Sales/
Operations
President
Because We Care
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Business
Development
Coordinator
MARKETING & PROMOTION
In today’s business world, marketing is extremely important
for brand recognition. Various new marketing avenues have
been introduced over the past few years which allow businesses
to reach a greater audience in less time. Social Media is one of
the major components in today's marketing world. Traditional
forms of marketing, such as postcard mailings, are also very
useful when it comes to informing potential clients of new
listings or promoting yourself as a successful agent.
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Listing and Buyer Brochures help guide your appointments
and act as a nice leave behind for the clients!
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Just Listed and Just Sold postcards are sent out when new
listings have come in or a home has been sold. The target
market for these are residences within a 20 house radius
of the home Just Listed or Just Sold
6
WEB PRESENCE
Millions of people per month utilize the Web to search for properties. In order to get your
listings the greatest amount of exposure, Stouffer has your properties listed, not only on the
MLS and StoufferRealty.com, but also forwarded to multiple channels.
Millions of views.
Millions of opportunities.
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Stouffer University is an in-house training program that offers continuing education
and hands-on training classes to prospective and current Northeast Ohio Realtors.
Classes are taught by various Real Estate industry professionals.
Stouffer’s Scholarship Program
Stouffer Realty offers a scholarship program which will reimburse your Pre-Licensing classes
up to $1,090.00.
The qualifications for this scholarship include:
1.
2.
3.
4.
5.
A minimum of $19,500.00 in commission income for the first year
You must be licensed with Stouffer Realty for 12 months
Maintain a Full Time status
Attend Stouffer University and Advanced Training Programs
Attend Company events and functions
Continuing Education Courses
CEU (Continuing Education Units) opportunities include, Structure/Soil, Financing, Title and
Home Inspection Seminars. We have an array of speakers from a multitude of real estate
related businesses who come in and teach informative material that will help you become
a better agent.
Some of these classes are offered at no cost.
Business Development twenty20
Business Development twenty20 is a system designed to help new agents gain
knowledge about Real Estate and help them become successful agents. This formal
in-house training is offered at no cost to all Stouffer Realty Agents.
1. BD twenty20 Series I
> New Agent Training: 1 day Orientation, 5 day training program
(4 hour classes)
2. BD twenty20 Series II
> Follow Up Training: Twice a month
Stouffer University is a comprehensive, ongoing CEU education and training program
offered by a local real estate agency.
For more information regarding Stouffer University or classes, contact Lisa Kazempour,
Education Coordinator at 330.687.9009 I Education@StoufferRealty.com
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COMMISSION & FINANCIAL
PLANNING
Stouffer Realty has very competitive commission plans with multiple levels as well as an
exclusive retirement plan designed to help our agents achieve a sense of financial well being.
Commission
Stouffer Realty 2016 Commission Plans
AGENT SPLIT
2015 CALENDAR YEAR
TRANSACTION SIDE FEE
AGENT INCOME
MONTHLY ADVERTISING &
MARKETING ALLOWANCE
50/50
$0-$19,499
$50*
$50**
60/40
$19,500-$37,499
$60*
$40
70/30
$37,500-$89,999
$70*
n/a
80/20
$90,000 - $175,000
$80*
n/a
95/5
$175,000 +
$95*
n/a
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Monthly Marketing Allowance
Can be used for ANY business related expense, ie: business cards, signs, postcards, postage, etc
Direct Deposit available for commission checks
5 day a week commission check processing
All levels are subject to change and at Brokers Discretion
* All Levels have a maximum transaction side fee of 36 closed transaction sides
** Monthly Advertising & Marketing Allowance is for a two year period
SARP
The Sales Associate Retirement Plan is a commission deduction process that allows you, the
agent, to defer a percentage of your earnings into your own personal retirement plan.
The 4 major benefits to Agents are:
1.
2.
3.
4.
Systematic discipline to save
Easy to implement
Multiple investment choice options
Access to professional financial planning services
The importance of saving for retirement:
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A 30 year old saving $3,000 per year earning 8% will have $516, 950 by age 65*
A 45 year old saving $4,000 per year earning 8% will have $183,041 by age 65*
A 55 year old saving $6,000 per year earning 8% will have $86,919 by age 65*
For more information regarding SARP please contact:
Matthew Mooney I 216.906.0008 I Derek Kriebel I 330.864.3043
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COMMISSION BREAKDOWN
Determining how much income Agents receive from property listings and property
purchases can be overwhelming. Understanding Real Estate Commission is extremely
important to better understand the business and further your career.
10 Sales x $1,750 = $17,500
10 (Spin-Off Sales) x $1,750 = $17,500
Total Income $35,000
Open Houses
3 Open Houses per Month x 12 = 36 Open Houses per Year
3 Groups per Open House x 36 = 108 Visitors per Year
108 Visitors x 10% ROI = 10.8 Sales per Year
10 Sales x $1,750 = $17,500
PRS/SOI
200 Contacts (Social Media, Family, Friends, Church groups)
200 PRS/SOI x 5% ROI = 10 Sales per Year
10 Sales x $1,750 = $17,500
Grand Total $35,000
10
BUSINESS SOURCES
There are many avenues Agents can utilize to gain business. Start with the people you know and those
you meet at open houses and network from there.
11
AGENT SERVICES
Stouffer Realty has been designed to help you succeed in every way possible. From a completely
customizable website to regular scheduled sales meetings, Stouffer is here for you and your business.
Every Stouffer Agent has the ability to customize their own personal website. From your website, clients
can search for houses, browse your listings, follow you on Facebook & Twitter and more. Included in this
website is a contact management program which allows you to track your clients and obtain leads when
clients request more information for one of your properties. Various marketing plans are also available
through the website, including the ability to create flyers, postcards and marketing campaigns.
Stouffer Realty has partnered up with dotloop:
Peoplework,
not paperwork.
dotloop links people, documents and tasks to help you work better, together.
It’s easy, it’s hassle-free and it’s everything you need in one place.
*Ask for pricing
12
AGENT SERVICES
Our Agents have the opportunity to utilize Trendgraphix, a report-based feedback system which
gathers information from NEOHREX (Northeast Ohio Real Estate Exchange) to compile graphs of
market trends based on specific criteria. These graphs are helpful to look at market trends in specific
areas or cities to obtain information on the number of homes for sale, sold, pended, newly listed,
etc. over a specified monthly, yearly or quarterly time frame.
Additional Services Available to You as a Stouffer Agent:
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Stouffer E-mail Account
(can be linked to personal account with forwarding features)
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Award winning presentation brochures & support collateral materials
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High quality tech equipment (computers, printers, scanner)
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Regularly scheduled bi-monthly sales meetings
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Training – Hands on, personal one-on-one
13
RELOCATION SERVICES
Relocating can be a difficult task. Not knowing the area your clients are moving to can make
relocating frustrating and problematic for them. Stouffer has a Relocation Director to help you
assist your clients in making the move to Northeast Ohio or even out of Northeast Ohio. We
offer full relocation services, both local and out-of-state.
AKRON
Relocation Services
CLEVELAND

Arriving to Northeast Ohio
and surrounding suburbs
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Exceptional Personalized
Service
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Area Orientation
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Experienced Buyers
Representative
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Assured Success
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May also provide
transferees with Rental
Assistance and Temporary
Housing
For more information regarding our Relocation Services, contact:
Michelle Miller I 330.221.9330 I MMiller@StoufferRealty.com
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TRUSTED BUSINESS
ASSOCIATES
Stouffer Realty, Inc. has built relationships with various businesses
and trusted associates, allowing us to offer both buyers and sellers
everything they need to complete the real estate transaction.
Notes:

Stouffer Agent Advantage Guide

Transcription

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