Highlight Book

Transcription

Highlight Book

Under the High Patronage of His Highness Sheikh Tamim bin Hamad Al Thani, the Emir of Qatar
w w w.dohagoals.com
Produced by
w w w.richardat tiasassociates.com
1
2014 HIGHLIGHTS
DOHA GOALS FORUM
“Anyone can run.
If you can walk
you can run.”
Elana Meyer
Former World Record Holder, Half Marathon and Founder,
ENDUROCAD
Under the High Patronage of His Highness Sheikh Tamim bin Hamad Al Thani, the Emir of Qatar
3
2014
OVER 150
LEADERS IN SPORT
AND 1500
PARTICIPANTS
FROM MORE
THAN 70
COUNTRIES
4
4
“I don’t know any
other activity in
the world that
can bring people
together in such a
meaningful way as
sport.”
Lord Coe
Double Olympic Gold Medal Winner, Vice President,
International Association of Athletics Associations, Former
Chairman, London Organizing Committee for the Olympic
Games
5
150 SPEAKERS
AND 30 SPORTING
CHAMPIONS
16 SENIOR
REPRESENTATIVES
OF GOVERNMENT
400 STUDENTS
AND 250 MEDIA
& PRESS
DELEGATES
6
TABLE OF CONTENTS
11 47
EXECUTIVE SUMMARY
GALA DINNER
14 50
IDEAS & INITIATIVES
TASKFORCES
18 58
SESSION SUMMARIES DAY 1
DOHA GOALS ONLINE
25 62
STUDENT AMBASSADOR PROGRAM
37 66
PRESS & MEDIA
69
PARTNERS
7
8
MESSAGE FROM
THE EXECUTIVE TEAM
Dear valued member of the Doha GOALS community,
We are delighted to present you the highlights book from the
3rd edition of the Doha GOALS forum, which was held in
Doha, Qatar on November 3-5th 2014.
Drawing upon two prior editions of the Gathering of All Leaders
In Sport, this year we celebrated our achievements, but built on
our considerable momentum.
In the first year, Doha GOALS began with one goal in mind.
What if we could create a community that would work together
to effect social change through sport? At our first forum, we
generated ideas, addressed problems and proposed solutions.
Last year, we introduced our Ministers of Sport summit and
drafted four concrete social initiatives.
This year we launched those initiatives and determined how
best to implement them at the national and community level.
We are excited to unveil those initiatives:
1. Sport Fields Initiative
2. The launching of Global Watch
3. A chance for all prosthetics program
By bringing together our community once more, we unearthed
a number of very exciting initiatives that the Doha GOALS team
will be working on furtherdeveloping in the coming months.
Thank you as always for your continued commitment to the
Doha GOALS mission.
Best,
H.E. Sheikh Faisal bin
Mubarak Al-Thani
Executive Director, Doha GOALS
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Richard Attias
Executive Producer,
Doha GOALS
10
EXECUTIVE SUMMARY
The third edition of the Doha GOALS Forum
provided a series of innovative and collaborative
sessions which generated many thought provoking
discussions on the topic of sports.
This year, we were delighted to have welcomed 340
media representatives, 140 speakers within 53
sessions, 400 students from 42 schools and
universities, and a total of 1800 participants from
124 different countries, including 191 countries
who viewed the content online. Furthermore, more
than 800 one on one meetings were held within the
three days.
With the help of the Aspire Zone Academy and His
Excellency Sheikh Faisal Al-Thani, the Doha GOALS
Forum was able to successfully find solutions to
some of the key issues facing the sports industry
today. Some of the most common themes addressed
within the task forces included women in sport, sport
as a tool for integrating communities, the role of sport
for health and mental health, as well as using sport as
a catalyst to fight discrimination of all kinds including
race, faith and capabilities.
The Doha GOALS Forum is about creating initiatives
and it is evident that we have a community that
seeks to extend the outcomes of the Doha GOALS
Forum. Every single initiative needs the cooperation
of multiple stakeholders; some of which include
creating sub events for women leaders in sports and
creating a prize to reward good ethics and conduct
in sports.
Collectively, we must continue to extend the power
and influence of the Doha community.
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12
12
IDEAS AND INITIATIVES
H.E. Ali Bongo Ondimba
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14
President of the Gabonese Republic
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DOHA GOALS SPORT
FIELDS INITIATIVE
GLOBAL WATCH
AND DOHA GOALS
The Doha GOALS Foundation, in partnership with
Connor Sports and local authorities, has built two
Sport Court Power Game multipurpose courts
in Port Gentil, Gabon and Nablus, West Bank,
Palestine. Under the Doha GOALS Sport Fields
Initiative, which was born from the first edition of the
gathering of the Doha GOALS Forum community
in 2012, providing free access to sport facilities for
underprivileged youth in communities around the
world is one of the Forum’s principal priorities. The
next installation of the Doha GOALS Sport Fields
Initiative is expected in Mazar I Sharif, Afghanistan.
Global Watch is a global civil society initiative that
was launched under the Sexwale Family Foundation in
close partnership with the Doha GOALS Foundation.
It arises directly from the Say No to Racism in Football
campaign launched by FIFA during the 2006 World
Cup in Berlin and stems from FIFA’s establishment in
2013 of the Anti-Racism Global Task Force of which
Tokyo Sexwale is member.
To extend FIFA’s campaign, Sexwale, a freedom fighter
against apartheid racism and discrimination, a former
Robben Island political prisoner with Nelson Mandela
and others, and a former Government Premier and
Minister in South Africa, called for the fight against
racism to be extended beyond football into all sports.
This is because the problem is much wider, more
painful and deeply humiliating to its silent victims.
The design layout of these courts allows for
two basketball or volleyball games to be played
simultaneously on the width with removable
volleyball posts in the center and Solid Slam
Systems placed on the exterior border, eliminating
the need to move heavy, portable basketball
standards out of the way when the kids want to play
mini-football. All necessary Power Game™ tiles and
components (four Solid Slam Systems, two semipermanent volleyball systems, and two futsal goals),
fit nicely into a single 20-foot container for optimum
shipping efficiency. NGOs and institutions in each
country will be trained to maintain the fields and
create community programs for the benefit of the
local youth.
The initiative promises to be a critical global civil society
campaign that must be handled sensitively. It is seen as
part of all global efforts by organizations and persons
who are taking a stand against racism-discrimination
and it heralds a new chapter in respect of providing
a leadership and co-ordination mechanism against
racism in sport in particular, and in society generally.
The worldwide media launch took place in Doha,
Qatar in June 2014.
These platforms exemplify the power of the Doha
GOALS Forum’s mission to continue to support
cross-border initiatives that use sport as a tool for
social progress and economic development.
Jonathan Edwards welcomes A Chance for All winners
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16
Hou Bin speaks to A Chance for All winners
16
SESSION
SUMMARIES
H.E. Sheikh Faisal bin Mubarak Al-Thani
Executive Director of Doha GOALS
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18
18
WELCOME
ADDRESSES
“We are meeting once again to show
the world we believe in sport as
a catalyst for change.”
H.E. Sheikh Faisal Al-Thani
Executive Director, Doha GOALS, Qatar
“Sport is the instigator of change
and the instigator of creativity.”
“Doha GOALS is the Mecca where all
the sportsmen and sportswomen meet
to share ideas and put initiatives
on the table.”
Khalid Al-Sulaiteen
CEO, Aspire Zone Foundation, Qatar
“The real purpose of the Doha GOALS Forum
is to spur a community into achieving more.
We’ve had 800 initiatives suggested in the last
two forums, and we will add to this number this
year.”
Richard Attias
Executive Chairman, Richard Attias
& Associates and Executive Producer,
Doha GOALS, USA
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SESSION SUMMARIES
OFFICIAL ADDRESS
“France is a nation that loves sport. We are born
to love sport, and we invest in sport. We are so
proud of our champions. Sport is the school of life.
Qatar believes in the principle of sport for all.
France supports Qatar in all of its sport projects.
They are our friends and
our partners.”
Thierry Braillard
Secretary of State for Sports, France; reading an
official message from French President François
Hollande
“Sport is one of the few activities that
transcends politics and offers all nations a
chance to shine on a level playing field.
On our continent, Africa, sport is one of the
truly unifying experiences, that sees people
from all corners of the continent cheer together
when our football teams play at the World Cup
or our athletes race at the Olympics.
We have an opportunity to turn sport into
education.”
H.E. Ali Bongo Ondimba
President, Gabon
“The success of Doha GOALS in three
years strengthens the case that the
strategy we are embracing is fruitful. Sport
is a pillar of success. If you want to create
a healthy society, you have to believe in
the importance of sport.
[Sport] is a tool for promoting justice,
for bringing fruitful partnership between
different countries, for bringing peace.”
H.E. Sheikh Abdullah bin Nasser
bin Khalifa Al-Thani
The Prime Minister and Minister
of the Interior, Qatar
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SESSION SUMMARIES
20
CREATING A LEGACY OF INITIATIVES
IVAN BRAVO, DIRECTOR GENERAL, ASPIRE ACADEMY,
QATAR
YACINE DJIBO, SPEAK UP AFRICA, SENEGAL
ANDREW GETTIG, VICE PRESIDENT INTERNATIONAL,
CONNOR SPORT COURT INTERNATIONAL, USA
STÉPHANE HOUDET, WORLD NUMBER TWO
WHEELCHAIR TENNIS PLAYER, FRANCE
ELIF MEMET, ASPIRE ACADEMY ROMANIA, ROMANIA
MAKENZIE MURDOCK, VANIER COLLEGIATE, CANADA
TOKYO SEXWALE, FOUNDER, GLOBAL WATCH, SOUTH
AFRICA
MODERATOR: JONATHAN EDWARDS, OLYMPIC
GOLD MEDALLIST, TWO-TIME WORLD CHAMPION AND
REIGNING WORLD RECORD HOLDER, TRIPLE JUMP, UK
“This is a forum set up to create initiatives, to make
change,” explained moderator Jonathan Edwards.
“It’s not just to get together to talk about things, but to
do something concrete. That’s easy to say, but more
difficult to do.”
Wheelchair tennis champion Stéphane Houdet and
Paralympic champion Hou Bin presented A Chance
for All, the Doha GOALS Foundation’s initiative to
provide prosthetics for young people. A Chance for
All has flourished in both South Africa, where Houdet
worked with the South African tennis federation, and in
China under Hou Bin’s guidance.
“I have a dream, and that dream is to have a rehab
center as huge as the Aspire Zone. But you have to
start somewhere, and the first need was for the kids,”
said Houdet.
21
Houdet said the program will involve prostheses, but
also including teaching and training programs for
proper use of the prostheses. Ntando and Masipo, two
of the young South Africans who received prostheses
from A Chance for All, were on stage with Houdet and
Hou.
Murdock launched Traveling for Change when
she returned to Vanier Collegiate. It raises funds for
people to travel to Olympia in Greece in the Olympia
4 Humanity program. She organized two community
basketball games that raised scholarships for students
to go to the program.
“I’d like to give thanks to the Doha GOALS Foundation
because in China there are now 30 children that
received prostheses in the last year through this
program,” said Hou.
The Doha GOALS Sports Fields Initiative was presen
ted by Andrew Gettig. So far under the scheme, sports
fields have been constructed in Gabon and Palestine
and a third underway in Afghanistan.
Ivan Bravo presented Football Against Malaria, a
joint initiative between the Lionel Messi Foundation,
the Aspire Zone Foundation and Aspire Academy, to
eliminate malaria in Senegal.
As part of the project, the young people who will be
using the sports fields are involved in the construction.
“Malaria is one of today’s biggest health challenges,
and we’re using football to address it,” said Djibo.
“Sport is such a powerful tool,” said Bravo. “Malaria
needs to be something the kids learn about and are
educated about. When you bring Messi and football
and Aspire, that’s something that can happen.”
Elif Mehmet from Romania and Makenzie Murdock
from Canada, inspired by what they saw and
experienced as student ambassadors at the 2013
Doha GOALS Forum, created initiatives of their own
back home.
Mehmet organized a 5 km running race with six
hundred participants, aimed to “demolish cultural and
generational biases” in her hometown of Constanta.
SESSION SUMMARIES
“It’s vital that the community feels a sense of ownership,”
Gettig said.
Global Watch is partnership between the Doha
GOALS Foundation, the Sexwale Foundation and the
Nelson Mandela Foundation to combat racism in all
sport, explained Tokyo Sexwale, the founder of Global
Watch.
“This project is a legacy of Nelson Mandela’s,” Sexwale
said. “Global Watch is a call to action to all right-thinking
people to say no to racism in all sports.”
Sexwale said Global Watch would hold its first global
summit in South Africa later in November where it would
issue a declaration against racism in sport. It also plans
to do an annual index that shows how countries are
progressing in eliminating racism in sport.
SESSION SUMMARIES
22
“In the 10 years that I was out of
boxing, Muhammad Ali and I became
very good friends.”
“I was always afraid but the only time
I wasn’t afraid is when I fought Ali.
Maybe I should’ve been.”
George Foreman
DEBATE: DOING MORE
WITH SPORT
H.E. SABER BOUATAY, MINISTER OF YOUTH, SPORT AND
WOMEN, TUNISIA
H.E. BLAISE LOUEMBE, MINISTER OF YOUTH AND
SPORT, GABON
H.E. MATAR BAR, MINISTER OF SPORTS, SENEGAL
H.E. JOSÉ ALDO REBELO, MINISTER OF SPORT, BRAZIL
MODERATOR: RICHARD ATTIAS, EXECUTIVE CHAIRMAN,
RICHARD ATTIAS & ASSOCIATES, AND EXECUTIVE
PRODUCER, DOHA GOALS FORUM, USA
like the World Cup this year.”
When asked whether Brazil can offer any advice to
Qatar in its planning for the 2022 World Cup, Rebelo
had a succinct reply. “I know Qatar 2022 will be a great
success, because I can see the preparations they are
doing already eight years ahead of the event,” he said.
TIME OUT WITH
OLIVER KAHN
OLIVER KAHN, GOALKEEPER, GERMAN NATIONAL TEAM,
Four sports ministers discussed their countries’
dedication to the role of sport in development and
promoting social good.
Minister Saber Bouatay, told a story of a city in his
country where rival groups often clashed and tensions
ran high. But when the local football team was promoted
to a higher league, everyone cheered together.
GEORGE FOREMAN, TWO-TIME BOXING WORLD
HEAVYWEIGHT CHAMPION, USA
MODERATOR: ADNAN NAWAZ, NEWS ANCHOR, BBC
WORLD, UK
“The only time I wasn’t afraid was when I fought
Mohammed Ali – and I should have been!”
Foreman said he had expected to knock Ali out in the
first few rounds. After going after him ferociously in
the first rounds, he said he “had nothing left.”
40 years after the “Rumble in the Jungle,” the classic
heavyweight championship fight between Mohammed
Ali and George Foreman in then-Zaire, Foreman came
to the Doha GOALS Forum to talk about his life, his “He even asked me in about the sixth round, ‘Is that all
you’ve got, George?’” Foreman recalled. “‘Yep, that’s
views on boxing, and, of course, on his fight with Ali.
all I’ve got.’ He had a cause, and when you have a
cause, you don’t knock out a cause. He was more
Foreman explained that sport for him was a way out of experienced. He took a lot of punishment, but he beat
a very impoverished existence in Marshall, Texas.
me, that’s all there is to it.”
“We were so poor we were called ‘po,’” he said. “We He said that when he finally retired from boxing, he
couldn’t afford the extra r and the o. Boxing was and Ali developed a close friendship.
definitely a way out. If I didn’t become a boxer, I had
nothing else to fall back on. That’s the way I felt.”
“He was the brother I always wanted,” he said.
“Probably the most fun guy I’ve ever met.”
Foreman was a particularly powerful boxer. In his 81
fights, he won 76 times, 68 of them by knockout.
Since his boxing days, Foreman has become a
hugely successful entrepreneur and a dedicated
“I was a genuine puncher,” he said. “The other guys philanthropist.
were good at slipping, and moving and jabbing. If I
could lay my hand on you I could knock you out. That “The most important thing is that every human being
was it. I was good at it. My decision had to be by way deserves a helping hand,” he said. “You don’t have
of a punch. No one ever stood up to me. No one ever to be rich, you don’t have to be famous, you just have
decided I’m going to stand up to George.”
to look next door. You can’t fix the world, but you can
take care of that acre you stand on.”
23
SESSION SUMMARIES
“They asked that the president of the club become the
mayor of the city,” Bouatay said.
“A single moment can define
the destiny of the goalkeeper.”
“Sport, all over the world, has a unifying role,” he declared.
Oliver Kahn
mayor of the city,” Bouatay said. “Sport, all over the
world, has a unifying role,” he declared.
1994-2006, GOLDEN BALL WINNER, 2002 WORLD CUP,
GERMANY
WORLD, UK
Minister Blaise Louembe, agreed on the importance
Oliver Kahn, one of the greatest goalkeepers of all
of sport. “We want the young to get involved in sport,”
time, talked about his approach to the game and the
he said. “We want to set up a model for inspiration and
very particular psychology required by his position.
success
“For me, it was the great challenge to catch some balls
where people think, ‘Oh you can’t get that ball.’ People
stand up and they want to cheer the goal,” he said. “In
this moment, in a second, you get a hand behind the
“We have to understand what sport can do for the
ball and you make this unbelievable save. That is the
development of a country,” he said. “You need an
satisfaction of goalkeeping.”
infrastructure that will help you achieve your GOALS.
We don’t have to wait for the international events to
Kahn recalled the 2002 World Cup in South Korea
build a sports infrastructure. We have to get this ready
and Japan, when his outstanding performances were
before we host international events.”
key to Germany reaching the final against Brazil.
Minister Matar Bar, said his country saw a key role for
sport in development.
Minister José Aldo Rebelo, reflected on the lessons his
“I played six games without any fault, but normally in a
country had learned from staging the 2014 World Cup.
World Cup, you need not six games, but seven games,”
he said. “In that final I made such a small mistake. But
“The World Cup doesn’t have any mystery, it doesn’t
that is the destiny of the goalkeeper, and you cannot
have any secrets,” he said. “It demands a lot of work
change it. If you make one mistake it can be a goal.
from the first to the last day. The World Cup asks you
Every goalkeeper is always living on this edge between
to use all the time available. Time is the only asset you
being a hero or losing and that’s the big challenge.”
can’t lose. When you arrive on the day for the opening
ceremony everything has to be ready.”
In his post-football career, Kahn is active as a television
commentator on football, but he also has established
“Today, Brazil is the seventh largest economy in the
the Oliver Kahn Foundation. The key initiative of
world,” Rebelo said. “We are protagonists in sports,
the foundation, he said, was to build “safe hubs” in
not only in football, but also in Olympic sports. It is the
deprived areas. The safe hubs have a football field and
first time the Olympic Games will be hosted in South
an education center. Three have been built so far in
America. The Olympic Games will be a great party, just
South Africa and Kahn is planning to build one in Berlin.
SESSION SUMMARIES
24
DEBATE: THE MEANING OF SPORT
“Sport is all about identity,” said Honey Thaljieh,
the first captain and co-founder of the Palestine
national women’s football team, and now a corporate
LORD COE, DOUBLE OLYMPIC GOLD MEDAL WINNER,
communications
manager at FIFA. “Football gave
VICE PRESIDENT, INTERNATIONAL ASSOCIATION OF
pride
to
our
nation.
We have a lot of barriers, but we
ATHLETICS ASSOCIATIONS, FORMER CHAIRMAN, LONDON
play
football,
which
is a peaceful game, which brings
ORGANIZING COMMITTEE FOR THE OLYMPIC GAMES, UK
people together. Free from prejudice, free from barriers,
DENG YAPING, 18-TIME TABLE TENNIS WORLD CHAMPION,
free from restrictions.
JOHANNA BENSON, PARALYMPIC CHAMPION, TRACK &
FIELD, NAMIBIA
CHINA
WILFRIED LEMKE, SPECIAL ADVISOR ON SPORT FOR
DEVELOPMENT AND PEACE, UNITED NATIONS, GERMANY
TIME OUT
MARION BARTOLI, WIMBLEDON CHAMPION AND
FORMER WORLD TOP TEN TENNIS PLAYER, FRANCE
ILIE NASTASE, TWO-TIME GRAND SLAM CHAMPION
AND FORMER WORLD NUMBER 1 TENNIS PLAYER,
ROMANIA
WORLD, UK
title, but because I was representing Elena Baltacha
who passed away.
Nastase commented on his own idiosyncratic playing
style and his reputation as a joker.
“Jimmy Connors as my partner, would say to me, ‘Nasty,
Two Grand Slam tennis champions, Ilie Nastase and I don’t want to practice with you any more. You’re
Marion Bartoli, talked about their careers and their joking all the time. I have to be serious,’” he recalled.
sport in a Time Out session at the end of the first day
Bartoli spoke about the importance of keeping your
of the 2014 Doha GOALS Forum.
mind clear while playing, and not letting past faults
prey
on you. She pointed out that she had lost to
Sabine
Lisicki three times before beating her in the
mayor of the city,” Bouatay said. “Sport, all over the
Wimbledon
final in 2013.
world, has a unifying role,” he declared.
Minister Blaise Louembe, agreed on the importance
of sport. “We want the young to get involved in sport,”
he said. “We want to set up a model for inspiration
and success
“There is something about sport that you can’t
really put into words, but it’s the magic of it,” she
said. “Sometimes it just all clicks and we’re able as
sportspeople to have some moments we’ll cherish
forever.”
“When we play on the court we go through so many
emotions, but sometimes it’s a matter of hiding them,” Sport can be one of humanity’s most joyful, unifying,
meaningful activities. How can we preserve the deep,
she said.
true meaning of sport? How can we use sport to
“When I lost the [Wimbledon] final to Venus Williams, help address some of the most important economic,
I wanted to cry on the court, but I held it together. social and political challenges facing the world today,
This year when I walked onto the court it was very including youth unemployment, corruption and poor
emotional for me, not only because I didn’t defend my health?
25
SESSION SUMMARIES
HONEY THALJIEH, FIRST CAPTAIN, PALESTINE WOMEN’S
FOOTBALL TEAM; CORPORATE COMMUNICATIONS
MANAGER, FIFA, PALESTINE
Johanna Benson, who won Namibia’s first-ever
Olympic medal at the 2012 Paralympic Games in
London in the T37 200 meters race, for athletes with
cerebral palsy, visibly demonstrated sport’s power to
promote inclusion.
WORLD, UK
“I am crazy about running. My success and
achievements are a bonus. I know how to run, but to
“I don’t know any other activity in the world that can talk in front of people, it’s a huge challenge,” she said
bring people together in such a meaningful way as to a huge ovation. You don’t need all the money in the
sport,” declared Lord Coe.
world. You need, for example, one soccer ball to keep
22 kids busy for hours.”
Coe and other leading athletes and sports policymakers
ranged widely in their attempts to delve deeply into the Deng Yaping, talked about the excellence of the
true significance of sport.
sports training programs in China. She said she had
to overcome considerable resistance to establish her
“The United Nations is looking at the grassroots level of career in sport.
sport,” said Wilfried Lemke. “How can we use sport
as a tool for development and peace? That is the main “All the coaches rejected me because they thought,
objective of my work.”
“I’m too short. But I see things differently. Because I’m
short, I see the ball higher so I can attack all the time.”
He mentioned two examples.
In Vietnam, he said, he visited a project started by nine Coe concluded the discussion emphasizing the power
mothers infected with HIV/AIDS. The whole village of sport to illuminate many issues.
had ostracized their children, but the mothers started
a football project that brought the whole community “Sport has its challenges, but I can’t think of another
together.
activity that has the ability to shine a light on the human
In Liberia, there were worries that the new national condition in the way that sport does,” he said. “And
stadium, which was being used as a temporary it’s actually often the light that shines that brings the
hospital for Ebola screening, would be damaged. politicians to the table.”
Within 24 hours, FIFA stepped in to guarantee any
repairs to the stadium and donated $150,000 to the
Ebola prevention effort.
SESSION SUMMARIES
26
“Combating racism needs to start
with our educational systems.”
“Mass participation events have
the potential to inspire people
and connect cultures.”
“To increase participation,
cultural adaptation is more important to
overcome than financial barriers.”
Elana Meyer
Rob Urbach
DEBATE: SPORT
FOR THE MASSES
TIME OUT
LOURENÇO BUSTANI, CEO, MANDALAH, BRAZIL
SIMON CLEGG, COO, BAKU 2015, AZERBAIJAN
MODERATOR: JONATHAN EDWARDS, OLYMPIC GOLD
MEDALLIST, TWO-TIME WORLD CHAMPION AND REIGNING
WORLD RECORD HOLDER, TRIPLE JUMP, UK
NICOLAS SULTAN, PARTNER, AT KEARNEY, QATAR
ROB URBACH, PRESIDENT, USA TRIATHLON, USA
MEDALIST, TWO-TIME WORLD CHAMPION AND REIGNING
Lourenço Bustani outlined an innovative program
designed to tackle youth inactivity and obesity around
the globe. Bustani and his colleagues at Mandalah
were challenged by basketball star Kobe Bryant to
come up with a project to get Brazilian kids to stay
active and play sports.
Rob Urbach argued for the importance of grassroots
movements, claiming, “to increase participation,
cultural adaptation is more important to overcome
than financial barriers.”
Mandalah organized a four-day deep dive at Facebook’s
headquarters in California with 12 best-in-class
creative talents from Brazil to conceive and develop a
new idea. Bryant kicked off the project and, after 96
hours of intense work by Bustani and his colleagues,
approved the project, dubbed Back.
Simon Clegg also discussed the role of grassroots
sport, commenting “high performance and grassroots
sport are not mutually exclusive, but rather, they thrive
and feed off each other.” Despite these benefits.
Designed to enable thousands of volunteers to create
and coach teams of youths in sports, with role models
like Bryant providing inspiration and guidance for their
support.
Nicolas Sultan argued: “Mass participation sporting
events are not yet a big business, but they are a rapidly
growing one.”
Kobe’s reaction to Back? “That’s unbelievable. It’s
crazy,” he said after the pitch. “I’m in.”
“Doha GOALS offers us an excellent
opportunity to promote the first ever
European Games, the city of Baku, and the
country of Azerbaijan to the rest of the world.”
Simon Clegg
27
SIMON LONGSTAFF, EXECUTIVE DIRECTOR, ST JAMES’
ETHICS CENTRE; CHAIR OF ETHICS COMMITTEE,
AUSTRALIA TRIATHLON, AUSTRALIA
CLAUDIO SULSER, CHAIRMAN, DISCIPLINARY
COMMITTEE, FIFA
ELANA MEYER, 1992 OLYMPIC SILVER MEDALIST 10,000
METERS, SOUTH AFRICA
Marije Deutekom focused on the individual health
benefits and ways to encourage healthy living, but
posed the question: “How can these events inspire
those who are not active, but need it the most?”
JACKIE JOYNER-KERSEE, TRIPLE OLYMPIC GOLD MEDAL
WINNER IN HEPTATHLON AND LONG JUMP; DIRECTOR,
USA TRACK & FIELD, USA
SIR CRAIG REEDIE, VICE PRESIDENT, INTERNATIONAL
OLYMPIC COMMITTEE, UK
MARIJE DEUTEKOM, FORMER ROWER, DUTCH
NATIONAL TEAM; FACULTY OF SCIENCE, UNIVERSITY
OF AMSTERDAM, NETHERLANDS
Elana Meyer succinctly captured the raw power of
mass sport events: “Mass participation events have
the potential to inspire people and connect cultures.”
DEBATE: ETHICS
IN GLOBAL SPORT
SESSION SUMMARIES
One of the hottest topics surrounding sport at present is
ethics. Much of the opinion is divided on what measures
can be put in place to stop unethical behavior or what
the consequences should be when it occurs, but one
standpoint remains united: cheating is absolutely
unacceptable in sport.
Simon Longstaff, talked about the ‘false’ satisfaction
athletes receive if they win through means of cheating.
He said that short-term fame and gains typically lead to
long-term guilt and not thoroughly enjoying a personal
victory.
As chairman of the FIFA disciplinary committee, Claudio
Sulser commented, “There is a culture in football that
is different from other sports. There are many cheating
activities and we have to intervene by educating the
players and imposing sanctions on players.”
Sir Craig Reedie said, “If you cheat on your sport, it
damages it hugely”. He went on to say that certain
cheating offences should be criminalized. Olympic
champion and long-time world record holder in the
heptathlon, Jackie Joyner-Kersee, said, “I believe
everybody should be given a second chance. Look at
the case of Justin Gatlin, it’s a no-win situation!
H.E. Sheikh Saoud
bin Abdulrahman Al-Thani
DEBATE: CONFRONTING
RACISM IN SPORTS
H.E SHEIKH SAOUD BIN ABDULRAHMAN AL-THANI,
SECRETARY GENERAL, QATAR OLYMPIC, QATAR
PASCAL BONIFACE, FOUNDING DIRECTOR, FRENCH
INSTITUTE FOR INTERNATIONAL AND STRATEGIC AFFAIRS,
IRIS, FRANCE
BURÇU ÇETINKAYA, WORLD RALLY CHAMPIONSHIP
DRIVER, TURKEY
DESHUN DEYSEL, MOUNTAIN CLIMBER, SOUTH AFRICA
ARUN KANG, CEO, SPORTING EQUALS, UK
PIAR POWAR, FOUNDER AND CEO, FARE NETWORK, UK
TOKYO SEXWALE, FOUNDER, GLOBAL WATCH, SOUTH
AFRICA
MODERATOR: ALAN KASUJJA, PRESENTER, NEWSDAY,
BBC WORLD SERVICE, UGANDA
The discussion revolved around three main topics the
definition of racism, the current state of racism in sports
and ways to combat racism.
“We should be conscious and
circumspect when playing the racism card
to simply gain an advantage.”
Tokyo Sexwale
Tokyo Sexwale, recounted his own experience as a
victim of racism. After 15 years in a South African prison
during the Apartheid, he reminded the audience that
while racism is decreasing, it remains an intolerable
crime. He pulled out a red card for the “black and white
racism” and warned against the dilution of racism. “We
should be conscious and circumspect when playing
the racism card to simply gain an advantage”, he said
Pascal Boniface, insisted that the situation has been
improving for the past 20 and referenced the “Black
Blanc Beur” French Soccer Team victorious in 1998.
Mr. Sulser closed the vibrant discussion by saying that
“we must build a culture, where people can accept defeat.” H.E Sheikh Saoud Bin Abdulrahman Al-Thani,
Secretary General, Qatar Olympic, also underlined
“If you cheat especially at the highest
that diversity in sports is growing, and as a byproduct,
level of a sport, you can inflict huge
global acceptance. Over 80 nationalities were
represented in the Asian Games Committee in 2014.
damage on that sport.”
Sir Craig Reedie
28
Arun Kang, agreed that the diversification of sports
and the diversification of the member of the regulatory
bodies will pave the way to improvement.
Deshun Deysal, and Piar Powar, insisted that
education was the key to fight racism. The values need
to be instilled at a young age when prejudice is not
formed yet.
“Education has to be
the long term solution.
Share power, if we have
an underrepresented group we
need to give them equal footing.”
Burçu Çetinkaya, was a victim of religious prejudice
for first not wearing the hijab, and later on for wearing
it. Sponsors are also a source of external pressure, as
well as media. She nevertheless left us with a message
of hope saying “it is more important to put our strength
in highlighting our good examples than discussing the
bad.”
Piar Powar
TIME OUT
“Today’s young athletes are fast and strong enough
but they aren’t really durable.” Linford Christie
LINFORD CHRISTIE, OLYMPIC GOLD MEDALLIST, 100
METERS, WORLD CHAMPION, 100 METERS, UK
JACKIE JOYNER-KERSEE, TRIPLE OLYMPIC GOLD
MEDAL WINNER IN HEPTATHLON AND LONG JUMP;
DIRECTOR, USA TRACK & FIELD, USA
“To exist you have to win.
But you don’t have to win at any expense.”
Eric Boyer
A CASE STUDY:
THE CRISIS IN CYCLING
FRANCESCA ROSSI, DIRECTOR, CYCLING ANTI-DOPING
FOUNDATION, ITALY
Over long periods of time, the sport of cycling has
been subjected to much controversy and disruption
from various doping crises. Eric Boyer said “To exist
you have to win. But you don’t have to win at any
expense.”
Andrey Kashechkin, founder of an academy for
young cyclists in Belgium, believes that cycling is one
of the most popular sports despite the issues, but
that “we need to change the values of this sport by our
29
Christie also addressed the issue of his failed drug test
Olympic champion Linford Christie said that the new and subsequent ban.
generation of athletes has different priorities that may
limit their success in the sport in an interview at the “It was one of those things. You have to live your life
when you’re innocent and know you haven’t done it,
Doha GOALS Forum.
you have to move on. It is my honest belief that one day,
He addressed the fact that his national record for the the truth will come out. To be prevented from being a
100m has remained unbroken for 21 years. “Young part of the Olympics including London 2012 – had a
athletes are fast and strong enough but they aren’t profound effect on my life. But people know what kind
really durable. They compete because they can make of person I am. I’m here, alive, and I will always move
forward.”
money from it – but I did it because I loved it.
Hassan Al Thawadi spoke about Generation Amazing,
one of the Supreme Committee for Delivery & Legacy’s
social responsibility programmes. He said, “When
we bid to host the 2022 FIFA World Cup™, we were
determined to make a difference. Generation Amazing
offers a sustainable, long-lasting impact in communities
in the Middle East and Asia.”
“We also have to focus on education
to prevent doping. We need to create
leaders who can say no to cheating.”
Francesca Rossi
ANDREY KASHECHKIN, FORMER PROFESSIONAL
CYCLIST, KAZAKHSTAN
ERIC BOYER, FORMER PROFESSIONAL ROAD RACER
AND FORMER MANAGER, COFIDIS TEAM, FRANCE
words and deeds.” It is essential to have a program
that is well structured and that has to take into account
the professionalism of the sport.
Francesca Rossi has spent her career trying to
protect the sanctity of the sport and the athletes.
Acknowledging that we have seen some great
improvements in the technologies used to put an
end to doping, she said, “We also have to focus on
education to prevent doping. We need to create
leaders who can say no to cheating, and education is
the key to doing just that.”
SESSION SUMMARIES
Jackie Joyner-Kersee’s world record in the
heptathlon has stood for 26 years, as well as the top six
results of all time in the discipline. She said: “You have
to believe in the impossible. They said no woman could
win a marathon; no woman could break the 7,000 point
barrier in my sport. But I’m sure that 7,000 points will
be a consistent achievement by 2016.”
GENERATION AMAZING
HASSAN AL THAWADI, SECRETARY GENERAL, SUPREME
COMMITTEE FOR DELIVERY & LEGACY
MOHAMMED AL MUHANNADI, GENERATION AMAZING
AMBASSADOR, QATAR
HAGER NADER, GENERATION AMAZING AMBASSADOR,
QATAR
SHOOQ AL SULAITI, GENERATION AMAZING
AMBASSADOR, QATAR
MAHA AL-SUWAITI, GENERATION AMAZING
AMBASSADOR, QATAR
ROSA D’ALESSANDRO, CSR PROJECT DEVELOPMENT
MANAGER, SUPREME COMMITTEE FOR DELIVERY &
LEGACY
WORLD, UK
Speaking about Qatar’s hosting of the 2022 tournament
and how it will affect young people, Qatari Generation
Amazing Ambassador Maha Al-Suwaiti said, “I’m proud
that we’re getting the opportunity to share our country
with the world, and getting to use sports as a means
of developing our country. Generation Amazing is an
example of things Qatar is doing to use the platform of
2022 to invest in youth and invest in leadership.”
Reflecting on her experience attending the 2014 FIFA
World Cup Brazil™ as part of the Generation Amazing
programme, Ambassador Shooq Al Sulaiti said,
“Seeing how they were using sports in Brazil is really
inspiring for us as teenagers to become leaders in our
communities.”
CASE STUDY:
GM AND FOOTBALL
The partnership between GM and One World Futbol,
which began in May 2012, has provided over 1.5
million footballs to impoverished children in over
160 countries around the world. It was developed
to promote play by providing long-lasting balls for
children across the world.
Stephen Sonderman explained how the memory
foam material the ball is constructed with is so durable
that, “you can stab it with a knife and it will still fly
true.” He described the One World Futbol football as
a, “representation of how to encourage play around
the world and promote the power of play.”
The initiative leverages a number of partnerships
with football confederations that enables closer
collaboration with local governments to reach the
people that need the most in an efficient way.
ISKANDAR SHARIL MOHD RAWI, REGIONAL MANAGER,
BRAND PROMOTION – FOOTBALL, GENERAL MOTORS,
SINGAPORE
STEPHEN SONDERMAN, ASIA DIRECTOR, ONE WORLD
FUTBOL, THAILAND
WORLD, UK
every time a player passes the ball in a Europa League
match, a child gets one day of education.
Such examples were continued with Lloyds Bank and
their initiative of becoming the national sponsor of the
Olympic torch relay. Sally Hancock explained that
Lloyds has a young athlete approach by sponsoring
250 British athletes every year.
The results translated to a tangible level with 40 of their
sponsored athletes competing in the 2012 Olympic
Games.
Lourenço Bustani, recently advised Nike on a local
approach in Brazil to winning over the stigma fans have
associated with corporate brands. His approach was
successful in that he used urban integration to bring
people together using projects such as “refurbishing
skate ramps, creating surf centres, and creating
championships between low-income communities, all
which create brand empathy.”
Iskandar Shahril of GM Singapore (a major
sponsor of Manchester United) said, “the value of
the investment is in the brand.” Whilst results can be
up and down, GM’s strategic partnership with clubs
such as United, ensure that in the long term they stay
relevant in key markets in China and broader Asia.
TIME OUT
Iskandar Sharil Mohd Rawi clarified that GM’s
sponsorship of One World Futbol goes far beyond
a marketing strategy, but rather, it works to positively
impact communities and promote development and
sustainability. Both Sonderman and Rawi look forward
to a continuing partnership founded on impacting
communities and individuals’ lives and maintaining
positive corporate social responsibility in sponsorship.
DEBATE: TRANSFORMING SPORTS SPONSORSHIP
DIKEMBE MUTOMBO, EIGHT-TIME NBA ALL-STAR;
CEO AND PRESIDENT, THE DIKEMBE MUTOMBO
FOUNDATION, DEMOCRATIC REPUBLIC OF THE CONGO
MARC AUDRIT, VICE PRESIDENT, GLOBAL BRAND,
WESTERN UNION, FRANCE
LOURENÇO BUSTANI, CEO, MANDALAH, BRAZIL
SALLY HANCOCK, CHAIR, WOMEN’S SPORT AND FITNESS
FOUNDATION; FORMER DIRECTOR, OLYMPIC AND
PARALYMPIC MARKETING, LLOYDS BANKING GROUP, UK
ISKANDAR SHARIL MOHD RAWI, REGIONAL MANAGER,
BRAND PROMOTION FOOTBALL, GENERAL MOTORS,
SINGAPORE
Now a multi-billion dollar industry, sports sponsorship
has seen a rapid transformation in the last half decade
and even more in the past ten years. However, sport
sponsorship can be so much more than a name on a
shirt or on a stadium. This debate aimed to answer a
burning question: What are the best global practices
for using sponsorship to foster broader social good?
LESA UKMAN, CHIEF INSIGHTS OFFICER, IEG, USA
On the topic of sports sponsorship in combination with
corporate sustainability programs, Western Union’s
unique partnership with the UEFA Europa League has
been revolutionary.
WORLD, UK
Marc Audrit, explained Western Union’s gift in that
MAGALI TEZENAS, MANAGING DIRECTOR, SPORSORA,
FRANCE
31
SESSION SUMMARIES
Dikembe Mutombo explained how in his post-NBA
career he has focused on improving healthcare in his
native Congo. His foundation has built the largest and
best hospital in Kinshasa, with over 420 doctors.
“I think the continent didn’t do enough,” he continued.
“The African Union should have mobilized all of the
healthcare workers who have experience with this
disease. But they didn’t do that. They waited for the
Americans and Europeans to respond.”
Mutombo said the problem with response to Ebola
was emblematic of a deeper problem with healthcare
in Africa.
“Africa is not investing enough in healthcare,” he said.
Mutombo has now been appointed an ambassador to “Everyone wants to give our leaders money. But no
help explain the reality of Ebola.
one is coming and building hospitals and training the
doctors and nurses.”
“Africa has suffered from Ebola for the last 40 years,”
he said. “It’s not something new for us.”
SESSION SUMMARIES
32
DEBATE: AFRICA’S
MOMENT
DEBATE: SHARE ME – SOCIAL MEDIA AND SPORT
CEDRIC BABU-NDILIMA, FORMER PROFESSIONAL
TENNIS PLAYER; DIRECTOR, KINETIC MANAGEMENT
GROUP, UGANDA
TITI CAMARA, FORMER PROFESSIONAL FOOTBALL,
FORMER SPORTS MINISTER, GUINEA
DIAMIL FAYE, PRESIDENT AND CEO, JAPPO SPORTS
CONSULTING, SENEGAL
TIME OUT
JEAN-LOUNANA KOUTA, DIRECTOR GENERAL, AFRICAN
GAMES ORGANIZING COMMITTEE, CONGO-BRAZZAVILLE
VERONICA CAMPBELL BROWN, 18-TIME OLYMPIC AND
WORLD CHAMPIONSHIP MEDALLIST, TRACK & FIELD,
JAMAICA
MODERATOR: ALAN KASUJJA, NEWSDAY, BBC WORLD
SERVICE, UGANDA
WILSON KIPKETER, WORLD RECORD-HOLDER AND
CHAMPION MIDDLE-DISTANCE RUNNER, DENMARK
MODERATOR: ATO BOLDON, FOUR-TIME OLYMPIC
MEDALLIST AND WORLD CHAMPION SPRINTER;
BROADCASTER, NBC, TRINIDAD & TOBAGO
In a wide-ranging discussion, moderator Ato Bolden
discussed the Jamaican and Kenyan athletics systems, the
disappointment of missing out on an Olympic gold medal,
the importance of philanthropy and the prospects for a
sub-two hour marathon with runners Veronica Campbell
Brown and Wilson Kipketer.
“I grew up in a very poor family,” said Campbell Brown.
“Discovering I had the gift to sprint was my only way out
to get an education and to advance my career. Sport has
given me almost everything.”
She said that the help she received in her career has
inspired her to give back. She said her foundation provides
education scholarships to young girls in her native Jamaica.
“We all need to help each other,” she said. “By giving we
help to build each other up.”
Kipketer said it’s difficult to put into words why runners
from his native Kenya have been so successful. “There’s
a belief: that I am good,” he said. “You can’t beat me, you
don’t know what I’ve been doing.” Kipketer was less sure
about the prospects for a sub-two hour marathon.
Boldon asked Campbell Brown how she had managed
to have such a lengthy, successful career. She first won
Olympic gold in Athens in 2004 and will possibly compete
in the 2016 Rio Games.
“I’m truly blessed. I was born to sprint,” she said. “I’m
determined. I’m curious to see how fast I can run. I want to
see how much I can accomplish.”
TOKYO SEXWALE, FOUNDER, GLOBAL WATCH, S- AFRICA
What will it take for Africa to utilize sports as a catalyst
for development? In two words, risk and infrastructure.
African leaders need to take a risk by dedicating the
resources required to develop sport in their countries,
and through investment in infrastructure, countries
can use these opportunities to catalyze longer-term
economic development.
Tokyo Sexwale, said, “In South Africa we bid for the
World Cup and spent a ton of money to gather returns
through job creation, building infrastructure like roads
that we still use, new transportation that we needed,
broadcast systems, hotels, wireless technologies, and
health industry and hospitals.
Cedric Babu-Ndilima agreed and called on Africans
to step up and invest in the region, “It is up to Africa
to set up the structures and systems to go to the next
point.” Titi Camara, also called upon Africans to take a
more proactive role in the development of the continent,
saying “the message to Africans is that we have to
develop ourselves.”
RICHARD BRINKMAN, GLOBAL HEAD, KANTAR SPORT, UK
JAE CHALFIN, FOUNDER AND CEO, SPORTS NEW MEDIA, UK
RAY HUDSON, FORMER PROFESSIONAL FOOTBALLER;
ANNOUNCER, BEIN SPORT, USA
MAJED AL KHALIFI, CHIEF EDITOR, THE STADIUM, QATAR
LOUIS SAHA, FORMER PROFESSIONAL FOOTBALLER,
FRANCE
MODERATOR: KASS NAIDOO, FOUNDER,
GSPORT4GIRLS, SOUTH AFRICA
Social media is changing the way we experience sports
and the way we get our sports information. Does the
transformation in how we interact with sport demand
changes in sport itself? Do younger audiences expect
something different?
Richard Brinkman
“Social media has revolutionized the way in which fans
experience sport, allowing not only to follow the match
but also creating a direct link between players and fans.
This strengthens their bond and intensifies the immersion
experience adding value to the industry.”
Jae Chalfin
“Even though we would expect youth to be the most active
in sport social media, it is really the viewers between mid20s and 40s who have the time to enjoy the matches to
their full extent.”
Ray Hudson
“When I started my career as a football player your
interaction with fans took place through three channels;
our games, the news reporters, who would write about us,
and people approaching us at the local pub or at social
events. Nowadays, players have to take care of their image
and career through many more venues to be successful.
Nevertheless, we must never forget the importance of
fans attending the field to support their team.”
Jean-Lounana Kouta from the African Games
Organizing Committee said that “Congo is proud to
organize the African Games, and after 50 years these
games will summarize 50 years of sportsmanship and
trust between countries.”
Diamil Faye, CEO of JAPPO Sports Consulting, said,
“If we spend money in sports, we can save in education
and health expenses. We also can use sport to bring in
FDI and tourism, which is economically advantageous.”
“If we spend money in sports,
we can save in education and health expenses.”
Diamil Faye
“It is up to Africa to set up the structures and
systems to go to the next point.”
Cedric Babu-Ndilima
33
“Sport is much more than a game.”
Tokyo Sexwale
FRIENDSHIP
TOURNAMENT
The Doha GOALS Forum 2014
played host to the inaugural
Friendship Tournament.
The Friendship Tournament was a
unique opportunity for participants
to interact with and learn from some
of the worlds most recognizable star
athletes.
Student Ambassadors celebrating
This year’s tournament featured a
clinic with former 8-time NBA AllStar Dikembe Mutumbo and
professional Bosnian basketball
player Indira Kaljo. After a
brief lesson, Dikembe and Indira
facilitated a friendly competition for
all participants. The winning prize
was a personalized photograph with
the two stars!
Dikembe Mutombo passing the basketball
18-time world table-tennis and
4-time Olympic champion, Dr. Deng
Yaping, hosted a tournament and
worked with each player– coaching
and helping them refine their game.
Dr. Deng joined in on many games,
illustrating the skills that she honed
over the course of her 20-year career.
Tarek Alsaleh showing off his Bidna Capoeira skills
Sean Garnier showing his football tricks
35
Tarek Alsaleh, an award-winning
social entrepreneur and founder
of Bidna Capoeira, continued his
cultural adventure by bringing the
art of capoeira to the Doha GOALS
Forum. After teaching the community
about the basics of capoeira music,
he led the participants through a
roda, or capoeira circle.
Freestyle football world champion
Séan Garnier, gave fans and forum
attendees a unique chance to jump
into the realm of freestyle football.
After a lesson, participants were
invited to test their skills against
Séan himself in his classic style of
freestyle football one-on-ones called
Séan Versus.
Initiatives like the Doha GOALS
Forum Friendship Tournament are
an ideal extension of the Forum’s
community building foundations,
allowing participants from around
the world to engage in friendly
competition.
Student Ambassador playing ping pong
36
Student Ambassadors posing with Dikembe Mutombo
36
DEBATE: SPORT AS A
CATALYST FOR YOUTH
MIGUEL CARDENAL, PRESIDENT OF THE SUPREME
COUNCIL OF SPORTS, SPAIN
JUAN LUIS CEBRIAN, CHAIRMAN, GRUPO PRISA, SPAIN
VINCENT MERITON, MINISTER OF SOCIAL AFFAIRS,
COMMUNITY DEVELOPMENT, AND SPORT, REPUBLIC OF
SEYCHELLES
DAVID SIGMAN, STUDENT, GEORGETOWN UNIVERSITY
(USA)
MODERATOR: RICHARD ATTIAS, DIRECTOR, DOHA GOALS
FORUM, USA
DEBATE: CHANGING THE PERCEPTION
OF WOMEN IN SPORT
MARLENE BJORNSRUD, EXECUTIVE DIRECTOR,
ALLIANCE OF WOMEN COACHES, USA
VERONICA CAMPBELL BROWN, 18-TIME OLYMPIC AND
WORLD CHAMPIONSHIP MEDALLIST, TRACK & FIELD,
JAMAICA
INDIRA KALJO, PROFESSIONAL BASKETBALL PLAYER,
BOSNIA
KASS NAIDOO, FOUNDER, GSPORT4GIRLS, SOUTH
AFRICA
Selina Sfar turned the discussion to the issue of the
tolerance of culture in sport; specifically the freedom
to practice sport for Arabs women who wear the
hijab. She said, “It is crucial to not only allow women
to practice any sport with a veil but also support and
encourage Arabs women to go out of their comfort
zone to participate in sports and be proud of it.
MODERATOR: LEILA SAMATI, EXECUTIVE PROGRAMS
PRESENTER, BEIN SPORT, QATAR
Marlene Bjornsrud raised the need for female
athletes in the US to view their sport skills as
transformative leadership capacity to encourage the
next generation of young girls to engage in active and
healthy lives.
The debate began with defining issues female athletes
face, developing ways to engage girls and women of
all race, culture and faith in sport, and changing the
international outlook of female engagement in sports.
Kass Naidoo suggested encouraging young girls
to dream big through telling stories and to utilize the
media as a platform to encourage young women to
become active.
SELIMA SFAR, PROFESSIONAL TENNIS PLAYER,
TUNISIA
Veronica Campbell Brown raises the issue of lack
of substantial equipment and monetary resources to
support young girls and women in Jamaica to become
more engaged in sport professionally.
TIME OUT
SÉAN GARNIER, WORLD CHAMPION, FREESTYLE
SOCCER, FRANCE
FRANCE
Louis Saha and Séan Garnier both made a career
with a football, but in very different ways. Jonathan
Edwards said he read that teammates Rio Ferdinand
and Wayne Rooney had said that Saha was the best
striker they had ever played with or against.
“You should not believe what you read on Wikipedia,”
responded Saha. The best player he ever played
with? “Cristiano Ronaldo, for sure,” he said. “But for
me Zidane was the one with more natural skills. He
wasn’t forcing anything. It came easily.”
Edwards asked Garnier whether he could have
been the best football player in the world. “If you take
a poker player, the main tools are the cards,” Garnier
said. “But if you have someone who can do wonderful
card tricks, that doesn’t mean he’s going to be a great
poker player. I’m a technician of the ball. I’m not a
technician of football. On the pitch, I’m not going to
be as good as the players.”
Sport is unique in that a team can bring together
kids from different socioeconomic backgrounds,
ethnicities, and cultures, and put them together on
equal footing, all striving toward a common goal.
“Playing sports has proven to have a profound effect
on a student’s performance in school, health, and
other aspects of life,” according to Miguel Cardenal.
“In Spain, we aim to increase participation from 20 to
60 per cent.”
Vincent Meriton shared: “We need to bring the
lessons of sport to the classroom – this is how we use
sport as a way forward. We need to ensure that we not
only excel at the elite level, but also at the base level so
all people can enjoy a sporting way of life.” As David
Sigman explained: “The most difficult thing for youth
sports, especially in developing countries, is access.
If we can solve that, there will be a cascading effect on
multiple issues with young people – unemployment,
crime, educational attainment, and so on.”
How do we get there? Investment – and its impact
should not be underestimated. Meriton believes
“every cent invested in sport is an investment in our
future. Sport is one of the most unifying activities in
life.” Nations and communities need to create policies
and bills to guide investment. “Our leaders need to be
held accountable for our youth. Every country should
have a sports bill that outlines how smart investment
in sport and youth will be made,” said Sigman.
Saha agreed. “Football is not only about tricks,” he
said.
37
SESSION SUMMARIES
SESSION SUMMARIES
38
DEBATE: THE NEW
FRONTIER OF SPORT
HOU BIN, PARALYMPIC CHAMPION, TRIPLE JUMP, CHINA
SHIV KHEMKA, VICE CHAIRMAN, SUN GROUP, INDIA
LAURENT PETRYNKA, PRESIDENT, INTERNATIONAL
SCHOOL SPORTS FEDERATION, FRANCE
DEBATE: SPORT AND HEALTH – HOW MUCH IS
ENOUGH, HOW MUCH IS TOO MUCH?
STÉPHANE BERMON, SPORTS PHYSICIAN AND
EXERCISE PHYSIOLOGIST, MONACO INSTITUTE OF
MEDICINE AND SURGERY, MONACO
RANIA ELWANI, MEMBER OF THE MEDICAL
COMMISSION, IOC, FOUNDER, EGYPTIAN OLYMPIANS
ASSOCIATION AND THREE-TIME OLYMPIAN, SWIMMING,
EGYPT
MOHAMED GHAITH AL KUWARI, DIRECTOR,
HEALTHY LIFESTYLE PROGRAMME, ASPETAR QATAR
ORTHOPAEDIC AND SPORTS MEDICINE HOSPITAL,
QATAR
JEAN-FRANÇOIS TOUSSAINT, DIRECTOR, IRMES/INSEP,
FRANCE
CEES VERVOORN, THREE-TIME OLYMPIC SWIMMER,
PROFESSOR OF ELITE SPORT AND EDUCATION,
UNIVERSITY OF AMSTERDAM, NETHERLANDS
WORLD, UK
The benefits of an active lifestyle are statistically
undeniable,” declared Cees Vervoorn. Vervoorn
emphasized that despite the facts regarding the
benefits of active lifestyles, the “non-believers” have
the largest influence in determining the role of physical
activity in living a healthy lifestyle.
Jean-François Toussaint agreed with Vervoorn that
healthy living is not only good for individuals, but for
societies as well. “Recent studies have demonstrated
39
that active populations gain, on average, three years
to their life expectancy when compared to inactive
populations.”
Stéphane Bermon identified some fundamental
issues in diagnosing, treating, and preventing
concussions in sports: “The only data for the longterm effects of concussions come from autopsies.
To change the rules, you need facts, and facts come
from biological studies that take a long time.”
Mohamed Ghaith Al Kuwari noted there is a
responsibility to improve the understanding of both
the positive and negative externalities of recreational
sport. “The implementation of policies for injury
prevention in recreational sport is important and
necessary in every sport. Players and coaches should
receive education about sports injuries so that they
can take preventive measures against them.”
Sport governing bodies have an ethical role to
provide adequate safety education and information
to coaches, players, and families, argued Rania
Elwani. “If a sport is known to be harmful to the body,
governing bodies should try to keep young athletes
away from participating while providing them with
substantial education about the risks.”
SESSION SUMMARIES
BOBBY SHARMA, SENIOR VICE PRESIDENT, GLOBAL
HEAD OF BASKETBALL, IMG, USA
WORLD, UK
DEBATE: BIG DATA –
HUMANS VS.
ALGORITHMS
BILL SQUADRON, CEO, BLOOMBERG SPORT, USA
JOHN COULSON, HEAD OF PROFESSIONAL FOOTBALL
SERVICES, OPTA, UK
CEDRIC MANGAUD, FOUNDER AND CEO, OCTONION,
FRANCE
JENS WITTKOPF, PROJECT MANAGER, SPORTS &
ENTERTAINMENT, SAP, GERMANY
Emerging markets provide great opportunities
for sports, both new and traditional. They provide
the largest market population opportunity with an
enormous young demographic growing year-by-year.
MODERATOR: LANCE KNOBEL, DIRECTOR OF
PROGRAMS, RICHARD ATTIAS & ASSOCIATES, USA
Straight off the bat, Bobby Sharma stated that:
“Emerging markets are the focal point of development,
but the difference between top flight leagues and the
backbone is the media piece.”
John Coulson used his knowledge of football data
to suggest that integrating data into the players
actions on the field would be difficult, as some players
embraced it whilst others just “used their head.”
Shiv Khemka commented on the rapid rise of sport
and business: “Everything is happening very fast
in India including commercialization”. He gave an
example where sports native to India such as Kabaddi
have already been commercialised.
Jens Wittkopf used his knowledge from working
with the German national team to suggest how they
analyzed, discussed and then strategized to shut
down Lionel Messi in the world cup final (to great
success). Bill Squadron used his role at Bloomberg
Sports to suggest that video games and technology
amongst young people has improved the ability of
players to interact with, and understand, data.
The final topic of debate regarded football’s soul.
For example, with the NFL planning an expansion
team in London, there is a public opinion arguing that
football leaves it’s soul because it’s attached from
the demographic of core fans. However Laurent
Petrynka disagreed: “You won’t sell your soul by going
to other countries.” The conversation then turned to the
geographic scale of China and whether professional
leagues can work there or not.
“Humans vs. Algorithms”, discussed the topic of big
data and how it relates to the advancement of sports.
Cedric Mangaud illustrated how products, such as
his interactive displays at Octonion, can help teams
improve. Obviously data is here, and here to stay.
Bin Hou said that China can successfully have
nationwide sports leagues but made the statement that
“China needs a lot of media to promote new sports.”
SESSION SUMMARIES
40
WHY ELEPHANTS
CAN’T DANCE:
FINDING INNOVATION
IN SPORTS BUSINESS
ANDY BRUSMAN, CEO, ALCHEMY GLOBAL, USA
LAURENT DAMIANI, FOUNDING PARTNER, INSPIRING
SPORT CAPITAL, FRANCE
JAMES MORGAN, FOUNDER, XPLORSPORT, UK
MODERATOR: NICOLAS SULTAN, PARTNER, AT
KEARNEY, QATAR
The panel discussion concentrated on incentives for
innovation, market sizing in global sport and examples
of successful companies that have been inspired by the
desire to solve common problems.
Andy Brusman emphasized the tremendous market
opportunities that exist within sport and the role of
conglomerates (such as Nike and Adidas) in financing
and acquiring new ventures once they have reached
necessary scale. He also covered the spectrum of
investment in sport sourced from a range of individuals,
traditional private equity and venture capital as well as
innovation labs existing within larger companies.
Laurent Damiani focused his comments on disruption
of the conventional media and retail industries by
innovative solutions to existing problems. Both Under
Armour and GoPro use technology to improve outdated
products and upgrade the user experience across
multiple sports.
Similarly, James Morgan discussed the importance of
passion in entrepreneurship, highlighting the need for
innovators to persevere through many trials and tribulations.
Overall, the panel painted an optimistic perspective of the
future of innovation in sports and reinforced a new and
unique opportunity for investors.
41
DEBATE:
SPORTS LEADERS
AS CHAMPIONS
IN SOCIETY
IVAN BRAVO, DIRECTOR GENERAL, ASPIRE ACADEMY,
QATAR
LEN KOMOROSKI, CEO, CLEVELAND CAVALIERS, USA
CASEY WASSERMAN, CHAIRMAN AND CEO,
WASSERMAN MEDIA GROUP, USA
MARC POLLICK, PRESIDENT AND FOUNDER, GIVING
BACK FUND, USA
MEDALIST, TWO-TIME WORLD CHAMPION AND REIGNING
With the proliferation of social media and innovative
platforms that connect athletes to fans, athletes have
an even greater responsibility to act as role models,
remarked Marc Pollick. “No one is obligated to be
a role model, but when you’re an athlete, you have an
opportunity. Fame has no intrinsic value, but it gives you
a platform to direct the spotlight to an important cause,”
said Pollick.
Casey Wasserman resonated with Pollick’s sentiment,
commenting, “Whether it’s time, money, or leveraging
their fame, athletes have tremendous abilities and
opportunities to give back in a meaningful way.”
Len Komoroski discussed the rapidly increasing
appetite for sports. Although he concurred with the
other panelists that athletes should be role models, he
recognized that, “it’s a contact sport when it comes to
civic engagement.”
Ivan Bravo identified the need to promote good virtues
at an early age: “Early habits and virtues need to be
instilled into young aspiring athletes in order to produce
the champions of tomorrow.” Bravo also commented
on the special role that homegrown athletes serve as
leaders and innovators in their community.
CASE STUDIES: WORKING
WITH TEAM UNICEF
FRANCK CASTILLO, HEAD OF SOCIAL RESPONSIBILITY
AND INTERNATIONAL RELATIONS, OCEANIA FOOTBALL
CONFEDERATION, NEW ZEALAND
MAHA HOMSI, CHIEF OF CHILD PROTECTION, UNICEF,
JORDAN
FRANCE
HONEY THALJIEH, FIRST CAPTAIN, PALESTINE
WOMEN’S FOOTBALL TEAM; CORPORATE
COMMUNICATIONS MANAGER, FIFA, PALESTINE
JILL VAN DEN BRULE, HEAD, TEAM UNICEF, UNICEF, USA
UNICEF is one of the worlds most charitable and
recognized organizations fighting to solve some of the
world’s most pressing humanitarian issues, primarily
the long-term needs of children. This case study gave
UNICEF a chance to demonstrate its abilities and
progress on a world stage with real life case studies
using sport.
Maha Homsi said that: “We feel that social intentions
are increasing, sports can bring people as one team.” She
proceeded by presenting the story about the wrestler of
Za’atari. Za’atari fled Syria in order to save his life and
consequently he became a refugee in Jordan. However,
with the help of UNICEF and using his passion for
wrestling, he began teaching boys and men in his new
home on the skills of wrestling.
Jill van den Brule emphasized the sheer influence of
the UNICEF ambassador team. “We have Beckham,
Messi, Venus and Serena. 60-70 ambassadors
working at national and international level bring
the power of sport to change the lives of children.”
Former Manchester United star and new UNICEF
ambassador Louis Saha said his aim for becoming
an ambassador is to promote a big message about
sharing love and embracing each other for the good
of humanity. Honey Thaljieh supported him saying
that “football is a great tool that brings us together.
It’s unifying and cultural.” Franck Castillo added
with “we too are sharing the same vision. We strongly
believe that football is a strong development tool.”
SESSION SUMMARIES
42
INITIATIVES: LOOKING AHEAD
MARLENE BJORNSRUD, EXECUTIVE DIRECTOR,
ALLIANCE OF WOMEN COACHES, USA
JOHANN KOSS, OLYMPIC CHAMPION AND CEO, RIGHT
TO PLAY, CANADA
SIMON LONGSTAFF, EXECUTIVE DIRECTOR, ST JAMES’
ETHICS CENTRE; CHAIR OF ETHICS COMMITTEE,
AUSTRALIA TRIATHLON, AUSTRALIA
REPRESENTATIVES OF STUDENT INITIATIVES FROM THE
2014 DOHA GOALS FORUM
Doha GOALS Forum advisory board member
Johann Koss introduced a session looking at new
initiatives by emphasizing the strengths of the Forum.
“We have had such an inspirational time here,” Koss
said. “How do we bring this to the grassroots, to the
communities all around the world ? If we can multiply
what we’ve seen, I think Doha GOALS can change
the world.”
Four specific initiatives from the scores that were
raised at the Doha GOALS Forum were highlighted.
Australia’s Simon Longstaff explained his idea for
a global prize for sports ethics.
“There’s been a golden thread passing through
every session here and that is a reference to good
sportsmanship and ethics,” Longstaff said.
Marlene Bjornsrud from the Alliance of Women
Coaches was inspired by the morning session on
43
“Changing the Perception of Women in Sport” for her
initiative. She suggested that the 2015 Doha GOALS
Forum includes a gathering of all women leaders in
sport.
“Believing that sport is the greatest laboratory for learning
that we have a gathering of women leaders could allow
women to inspire each other and learn from each other,
and create an action plan,” she said.
Tilly Morley, one of the student ambassadors at the
Forum, presented an initiative that had been formulated
in one of the taskforces this year. Her proposal: to
combat psychological disorders such as depression or
schizophrenia using sport.
“We can include people through sport,” she said.
“People involved in a more inclusive community will help
reduce the stigma that exists around these disorders.”
Ameeq Singh, a student ambassador from India,
worked in a taskforce to devise an initiative to combat
division and fragmentation in society using sport.
“This problem is very close to our heart as we come from
a country where this is hugely prevalent,” Singh said.
Singh proposed that inter-community games be held
with mixed teams involving a whole community.
“The whole point is to eradicate the differences,” Singh
said.
SESSION SUMMARIES
SESSION SUMMARIES
44
SPECIAL EVENT:
YOUTH AT THE
FOREFRONT / DOHA
GOALS CHALLENGE
A crucial part of the global outreach of Doha GOALS is the
connection and cultivation of networks of young people
engaged in sport. Several of the students participating in
Doha GOALS pitched their initiative ideas to a panel of
experts in the Doha GOALS Challenge.
Students who have launched successful initiatives in the
spirit of Doha GOALS will be recognized and awarded
Doha GOALS medals in this inspiring display of the
boldness and creativity of a new generation of leaders.
Judges for the Doha GOALS Challenge:
Ato Boldon, Four-Time Olympic Medallist and World
Champion Sprinter, Broadcaster, NBC, Trinidad & Tobago;
Rania Elwani, Member of the Medical Commission, IOC,
Founder, Egyptian Olympians Association and three-time
Olympian, swimming, Egypt;
Esther Vergeer, multiple Olympic and World Champion,
Wheelchair Tennis, Netherlands
Stephen Kakouris, from Olympism4Humanity,
proposed a platform for youth to create their own
community initiatives, called the Olympism4Humanity
Youth Ideals.
“I’m getting goosebumps hearing about this, because
you are creating a community more than I ever expected,”
said judge Esther Vergeer.
Adjaratou Sakho from Senegal focused on the problem
of violence against women and girls.
“Tackling violence against women in Senegal goes along
with changing the mindset of its people. Kick for Girls
seeks to empower and protect Senegal’s women and
girls using education as a platform,” she said.
Sakho plans to run pilot camps in the capital city Dakar
this summer to test the notion, and to extend it to a shortterm goal of reaching 200 girls by 2016.
“It’s a great thing to focus on women in a community and
try to empower them more,” said judge Rania Elwani.
“It’s how you change a community.”
Paul Betremieux, a student ambassador from France,
described his plan for a digital platform, My Sports Project
(MSP), that would help both young sports professionals
and others interested in sports projects to conceive and
implement their own ideas. MSP, he explained, would
provide both educational materials and a network for
advice and connection.
“What are you going to have that others don’t bring?”
asked judge Ato Boldon.
45
“You’ll have local leaders supporting their local federations
through the platform,” Betremieux said.
46
GALA DINNER
HOSTED BY THE SUPREME COMMITTEE
FOR DELIVERY & LEGACY
In the presence of Qatar’s Minister of Youth and Sports,
H.E. Salah Bin Ghanem Al Ali, and other distinguished
guests, this year’s Gala Dinner was hosted by the
Doha GOALS Forum’s Headline Partner, the Supreme
Committee for Delivery & Legacy (SC).
Following introductory remarks by Richard Attias,
the SC’s Secretary General, Hassan Al Thawadi,
welcomed the 150 invited guests and briefly spoke
about Generation Amazing, the SC’s flagship social
responsibility programme.
Dinner and music by traditional Qatari musicians
followed.
TASKFORCES
49
50
50
Olympism4Humanity (“O4H”)
Youth Ideals Project Workshop
MODERATOR: ALEXIS LYRAS, DIRECTOR,
OLYMPISM4HUMANITY, USA
Points of Discussion:
Student Taskforce:
Using Sport for STEM Education
SPEAKERS: PATRICK D’AMELIO, CEO, WASHINGTON
STEM
SHAWN EDMONDSON, DIRECTOR OF STRATEGIC
INITIATIVES, WASHINGTON STEM
FEHAD BEHZAD, CEO, QATAR RACING CLUB
SCOTT WESTGAARD, AL-ANABI CULTURAL AND
EDUCATIONAL ATTACHE
JIMMY MASON, INSTRUCTOR, COLLEGE OF THE NORTH
ATLANTIC-QATAR, DIRECTOR OF SCHOOL RACING TEAM
Through the illustration of drag racing via the College of
North Atlantic-Qatar, the importance of STEM education
was exemplified. “Having a thorough understanding of
STEM principles allows something like drag racing to exist
and protects the lives of those who race”, stated Shawn
Edmondson, Director of Strategic Initiatives at Washington
STEM. Technologies are essential to performance as is
engineering and all aspects of STEM are vital to both the
racecar and the team.
Science: Tyres designed to withstand the incredible frictional
force of 25 rotations per second.
Technology: Sensors throughout the car record everything,
from engine force to tyre temperature. Data is then used to
tune the car for the next race. For example, if the tyres are too
small for the temperature that day, they will overheat and “burn
out”, effectively ensuring a loss. Data recorded during the first
race is used in subsequent races to make adjustments, such
as switching to larger tires.
Engineering: A 350-pound block of aluminum is turned into
an engine capable of producing 8,000 horsepower. This is an
extremely complex process involving multiple engineers and
technicians.
Math: Allows teams to calculate precise run times, which is
essential to winning close races. Mathematical calculations
allow engineers to also calculate the limitations and needs
of certain pieces that keep the car functioning and safe.
Often, races are decided by hundredths, even thousandths, of
seconds, meaning that understanding mathematically the impact
of tire changes, weight changes, etc. to the vehicle is critical.
At the heart of all this is the scientific method. Critical to
utilizing the scientific method is understanding your variables;
additionally you need to do your research in order to make
a hypothesis. Collect your data and see if it supports your
hypothesis; all of this info will lead you to a conclusion that you
should then communicate towards others.
Summary: Michael Sharp & Jace Goodier, Harvard
Business School
51
Student Taskforce:
What Do We Mean By
Sustainability?
POWERED BY: RYAN BOWD, DIRECTOR OF
EDUCATION, JOSOOR INSTITUTE AND FORMER HEAD
OF PRACTICE: SPORT DEVELOPMENT, EDUCATION AND
MASS PARTICIPATION, IMG
LED BY SIMON LEWIS, TEAM PLANET SPORTS,
PREVIOUSLY HEAD OF SPORTS AND SUSTAINABILITY
FOR THE WORLD WILDLIFE FUND
The purpose of this taskforce was to motivate participants to
implement developmental initiatives based on discussions
held at Doha GOALS Forum. The conversation included
participants from several continents including North America,
Africa, Europe and Asia, and highlighted recent successes of
past Doha GOALS Forum attendees who created programs
in their local communities and inspired others to do the
same. For instance, the students from last year’s Canadian
student delegation were so inspired by their experience
that upon returning home, developed an initiative called
“Traveling4Change”. This program offered five scholarships to
the O4H annual summit in Greece for students who lacked
the necessary resources and relevant experience but dreamt
of similar projects in their own communities.
After hearing from them, and five other students and their
mentors regarding unique inspirational initiatives, the taskforce
broke down into smaller groups charged with blending sports,
education and culture to develop concrete solutions for change.
By the end of the hour, each delegation had signed up for a
workshop focused on social media, fundraising guidelines
and e-platforms to expedite advancement.
Key problems: Our table featured an in depth discussion led
by Eunice Uchechioma Agu, Founder and CEO of the Eunice
International Foundation (“EIF”). Eunice’s desire to bring sport
to underprivileged children in Nigeria is truly inspirational and
her progress to date reflects an inordinate amount of hard
work and perseverance. This progress, however, has not
come without many impediments. The program is severely
underfunded and faces constant pressure to source proper
equipment and field space cost-effectively, and it is often
paid out of pocket by Eunice herself.
Recommendations: Our table discussion centered around
ways to improve the EIF experience by instituting online and
offline fundraising programs in our own communities. Another
central theme of our internal definition of Olympism was
community-building and increasing student involvement at
the intersection of sports and international development.
The task force encouraged networking amongst participants
to facilitate individual GOALS. For example, a member of
O4H USA, after hearing Eunice’s story, introduced her
to a professor from Sudan who had struggled with similar
fundraising issues and will serve as a useful mentor. Such
relationships will foster growth in sport related projects and
improve outcomes for global youth.
Summary: Ben Lerer, Harvard Business School
MEEGAN JONES, FOUNDER, GREENSHOOT PACIFIC
JUSTIN J. ZEULNER, CHIEF OPERATING OFFICE, GREEN
SPORTS ALLIANCE AND FORMER SENIOR DIRECTOR OF
SUSTAINABILITY AND PUBLIC AFFAIRS, PORTLAND TRAIL
BLAZERS
JEN REGAN, PRINCIPAL & CHIEF SUSTAINABILITY
OFFICER AT WE BRING IT ON AND FORMER GLOBAL
SUSTAINABILITY DIRECTOR, AEG
ALEXANDRA CHALET, MANAGING DIRECTOR AND
FORMER EXECUTIVE DIRECTOR, BEYOND SPORT
The sports industry is considered to be around 10 years
behind other industries in addressing sustainability at events.
The London 2012 Olympics were pioneering in sustainability,
and this trend is beginning to proliferate throughout sporting
and entertainment events around the world.
Core themes to implement sustainable practices at events
include:
• Reduce and avoid waste
• Resource recovery
• Attendee engagement
Sport can also be used as a sustainable tool for social change.
Sport is used as a platform for awareness and acceptance,
branding and promotion and government influence. Sport
is a hook to engage young people, for example to complete
homework or to teach the dangers of landmines. Sport is also
an educator, enabler and empowerer for young people.
The opportunity in sports and events to promote sustainability
is immense. And as to who bears the responsibility of
sustainability, the answer is all of us: the event organisers,
the teams, the participants and the attendees. Events have a
responsibility to be financially viable independently, as well as
financially responsible for the communities and environments
they reside in.
Summary: Cat Williams, Harvard Business School
TASKFORCES
TASKFORCES
52
Taskforce 1:
Spreading Sports Culture in MENA
MODERATOR: THIERRY LARDINOIT, FOUNDER AND
HEAD OF THE INTERNATIONAL SPORTS MARKETING
CHAIR, ESSEC (FRANCE)
RANA SOBH, ASSOCIATE PROFESSOR, QATAR UNIVERSITY
(QATAR)
SHAHEEN BI, SPECIAL ADVISOR, MUSLIM SPORT’S
COUNCIL (UK)
including them in the curriculum as part of required education,
as well as the creation of tournaments and events for children
• Creating a proper environment for the practice of sports.
Including building infrastructure where needed, but also
enabling easy access regardless of gender and race
• Developing stronger institutions to govern sports at the
national level; allowing better planning and allocation of
resources
How to make these changes happen? That was the last
question discussed among participants. A number of clear
initiatives were identified as potential avenues for tackling
these challenges:
• Installation of a reward system for engagement in sports,
such as introduction of scholarships for athletes
• A sporting caravan that would enable the introduction of new
sports to people that don’t have easy access to sporting
facilities
• A public campaign leveraging famous personalities but also
ordinary people promoting sports and health activities
• Hosting of successful sporting events open to the general
public, such as the color run that had a significant participation
of females in America
• Target parents to change their perception that practicing
sports will affect the performance of children in school
Summary: Renan Baroukh, Harvard Business School
PATRICK D’AMELIO, CEO, WASHINGTON STEM (USA)
REEM AL-SHARSHANI, SKEET SHOOTING CHAMPION
(QATAR)
EHAB AL SHIHABI, CEO, AL JAZEERA USA (USA)
IÑIGO ARENILLAS, HEAD OF INTERNATIONAL
PROJECTS IN AFRICA AND MIDDLE EAST, REAL MADRID
FOUNDATION (SPAIN)
DALAL AL DOSSARY, FOUNDER AND MANAGING
DIRECTOR, IMPACT CSR SOLUTIONS (QATAR)
HAFEZ AL-MEDLEJ, HEAD, MARKETING AND FINANCE
COMMITTEE, AFC (SAUDI ARABIA)
JAMES DORSEY, SENIOR FELLOW, S RAJARATNAM
SCHOOL OF INTERNATIONAL STUDIES; CO-DIRECTOR,
INSTITUTE OF FAN CULTURE, UNIVERSITY OF WUERZBURG (UK)
WESAM RIZQ, QATARI FOOTBALLER, WITH 110
INTERNATIONAL CAPS (QATAR)
The MENA region faces one of the highest levels of obesity and
diabetes in the world. Physical activity suffers from a systemic
lack of widespread adoption. Beyond the health benefits it
would bring, sports also contribute to the development of key
values, identity, and other benefits as highlighted by multiple
experts present at the panel.
However the MENA faces a number of challenges in
promoting sports and physical activity in general. The physical
environment and climate, the cultural background, as well as
the limited facilities and programs were highlighted among the
main challenges.
“It is possible to make peace
in the world through football,
even in places of war.”
Tai Hamad
The attendees engaged in discussions to identify what are
the main levers and opportunities to promote sports in the
region. Some of the areas identified were:
• Provide a higher level of motivation for people to practice
sports. This includes a better promotion of sports in schools,
53
Taskforce 2:
It Takes a Village
POWERED BY: SIMON CHADWICK , PROFESSOR OF
SPORT BUSINESS STRATEGY, COVENTRY UNIVERSITY, UK
PANELISTS: HRH PRINCE NICHOLAS OF ROMANIA,
FOUNDER CURTEA VECHE ASSOCIATION, ROMANIA
IGNACIO BERISTAIN, MANAGING DIRECTOR, GLOBAL
MERCHANDISING GROUP, ADIDAS, SPAIN
DARREN CHEESMAN, ENGLAND AND GREAT BRITAIN
HOCKEY INTERNATIONAL, UK
PHILIPPE DIALLO, DIRECTOR GENERAL, UNION DES
CLUBS PROFESSIONELS DE FOOTBALL, FRANCE
JAVIER FAUS, SENIOR VICE PRESIDENT, FINANCE, FC
BARCELONA
ED FOSTER-SIMEON, PRESIDENT AND CEO, US
SOCCER FOUNDATION, USA
STEFAN GERMANN, EXECUTIVE DIRECTOR, ONEGOAL
ASIA, MALAYSIA
TAI HAMAD, SECRETARY GENERAL, WORLD ASSOCIATION
OF NGOS, SUDAN
FLORIAN HARTMANN, STAKEHOLDER MANAGER, FC
SCHALKE 04, GERMANY
Main topics discussed:
The main issue discussed in this session was how we as a
society can use sports to develop communities across the
world. The group decided to focus on ways to increase the
participation rate of youth (ages 6-18) in sports of all forms. We
believe that improving the participation of this age group will help
to combat obesity, improve education, and reduce crime.
“We are focused on promoting
the use of sports…the best way to
improve the community is through
the use of sports.”
Javier Faus
Taskforce 3: Open Space
The group started by identifying challenges that are currently
standing in the way of increased youth participation in sports,
and the main challenges the group identified were related to
finances. For example, many low income parents cannot afford
to take off of work to take their children to practices, don’t have
money for equipment, or need their children to stay at home to
care for other family needs. Although the group identified several
other challenges, the lack of financial resources was identified
as the most pressing issue. These financial challenges prevent
youth participation in sports in underserved areas around the
world, and the group hypothesized that eliminating these
barriers would lead to an increase in participation for the target
demographic.
After identifying the challenges the group then developed
a list of recommendations to be used in order to overcome
those barriers. To address the financial challenges the group
talked extensively about ways to increase funding from public
and private sectors. The group realized that in order to entice
governments, corporations, and individuals to invest in our youth
sports initiatives, a strong business case would be needed.
As a result, the group recommended that we establish a set of
metrics to track youth participation on a weekly basis (i.e., 60%
of youth age 6-18 participated in sports during a given week).
These metrics could then be tracked and compared to
improvements in other metrics such as BMI and reductions in
crime rates. We expect to see a strong correlation between
improvements in our new participation metric and health
and crime metrics amongst our youth. We believe that the
crime reduction and health improvements achieved through
participation in sports will make a strong business case for
governments, corporations, and individuals and increase the
likelihood of raising additional funds to address the financial
challenges previously identified.
The group believes that creating a clear and trackable set of
metrics to measure youth participation in sports will allow us to
see the many benefits of sports. These benefits could then be
easily translated into a business case to be used to increase
funding and further develop our communities.
FACILITATED BY: DOUG SOLOMON, IDEO FELLOW, USA
Using innovative brainstorming techniques and facilitation,
the “open space” taskforce worked over the two days of
taskforces to conceive and develop new initiatives using
sport.
“Open Space 1” taskforce, had teams of six to eight
individuals ‘ideating’ on selected issues to provide a tangible
recommendation of how to use sport to solve key global
issues. Topics selected by the group for brainstorming
included:
• How to use technology to connect first and third world
youth?
• How to use sport to combat equality?
• How to use sport to encourage the integration of sport into
the upbringing with children?
• How to use competitive sports to bring people together?
• How to use sports to promote gender, income and racial
equality?
• How to use sport to create role models?
• How to use sport to connect communities and share
political views?
• How to use sport to bring together people in conflict areas?
• How to use sport to combat drug addiction?
The ideating process was followed by presentations of each
of the groups to over 100 participants, followed by voting on
what the group felt were the best presentations.
Several key challenges were tagged as issues people wanted
to continue with, however, the most highly rated panel topic
was trying to solve how to bring people together in conflict
areas, presented by an inspirational student from Kosovo.
“We can use sport to make
a systemic change
in the world.”
Stefan Germann
Summary: Ryan Lewis, Harvard Business School
Several key challenges were hagged as issues people wanted
to continue with, however, the most highly rated panel topic
was trying to solve how to bring people together in conflict
areas. The script was presented by an inspirational student
from Kosovo, who suggested sport could be the perfect
equalizer and moderator in combatting communities.
Summary: Matthew Quinn, Harvard Business School, and
Andrew Varga, Tulane University
TASKFORCES
54
Her team proposed a solution whereby education could be
promoted and even enforced with legislation in the European
Union to promote diversity.
Other speakers included Jason Henzell of Founder of Breds
and Treasure Beach Foundation in Jamaica, and Darren
Cheesman, the English hockey star. Both discussed issues
of inclusion in sport and how best to improve access in their
specific nations. Various opportunities were discussed,
with Improve coaching networks, to attract a more diverse
group of ethnicities and profiles, using existing resources in
a “practical approach” and improving the interconnection of
boys & girls sports as key options.
Taskforce 1:
Peace Building Through Sport
POWERED BY: NICHOLAS SULTAN, PARTNER, AT
KEARNEY, QATAR
Taskforce 2:
The Importance Of Inclusion
TAREK ALSALEH, FOUNDER, BIDNA CAPOEIRA, UK
FACILITATED BY: SIMON LONGSTAFF, EXECUTIVE
DIRECTOR, ST JAMES’ ETHICS CENTRE; CHAIR OF
ETHICS COMMITTEE, AUSTRALIA TRIATHLON, AUSTRALIA
MANSOOR AHMED, FORMER FIELD HOCKEY PLAYER
AND SOCIAL ACTIVIST, PAKISTAN
JOHANNA BENSON, TRACK & FIELD PARALYMPIAN,
NAMIBIA
NUNO DELICADO, DIRECTOR: SPORTIMPACT, TIMOR LESTE
DAVID DUKE, FOUNDER AND CEO, STREET SOCCER
SCOTLAND, UK
TEGLA LOROUPE, UNICEF GOODWILL AMBASSADOR
AND CHAMPION MARATHON RUNNER, KENYA
ARNAUT MOUROT, FOUNDER, SPORTS SAN FRONTIÈRES
AND CO-DIRECTOR, ASHOKA EUROPE, FRANCE
DAVID SHEEPSHANKS, CHAIRMAN, UK COMMUNITY
FOUNDATIONS, UK
DANIEL SMYTH, FOUNDER, SPORT & THOUGHT, UK
AMY ZHOU, PRESIDENT, AMERICA-CHINA SPORTS
ASSOCIATION, CHINA
The taskforce was asked to answer the question “How can
sports be used or contribute to building peace across the
world?” through proposed initiatives.
Sport can be used to promote peace through
the following four features:
• By creating jobs
• Building individual leadership and confidence
• Creating trust and community
• Using sports as a way to talk about conflict
Brainstormed initiatives from the taskforce included:
• Empower young people to provide them with an opportunity
to take ownership and become leaders through consistent
sports infrastructure development
• Community should be empowered to take on roles of sports
organization and those that take on those roles should be
fully recognized when they do so
• Form a network of sport ambassadors from minority
communities to provide a strong example of collaboration
• To provide a communal area for communities to watch
national sporting events and forget about conflicts
• ‘Play soccer make peace’ through providing children with
facilities
• Organize large sporting tournaments for neighboring
countries to compete at new games designed to level ability
between teams
• Engage children in sport to build relationships and foster peace
• Introduce ultimate frisbee as a way to engage all members
of the community
• Organize games between prisoners
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The taskforce led to a very practical and direct set of actions that
we believe will lead to real improvements over the coming years.
JASON HENZELL, FOUNDER, BREDS AND TREASURE
BEACH FOUNDATION, JAMAICA
JEAN-PIERRE SIUTAT, PRESIDENT, FRENCH BASKETBALL
FEDERATION, FRANCE
ESTHER VERGEER, MULTIPLE OLYMPIC AND WORLD
CHAMPION, WHEELCHAIR TENNIS, NETHERLANDS
The “Importance of Inclusion” taskforce, powered by Simon
Longstaff from the St James Ethics Centre, required teams
of six to eight individuals ‘ideating’ on critical inclusion issues
at several partner charities or with prominent sportspeople.
It encouraged great discussion, with Longstaff driving the
teams to “powerful but practical solutions” that could be
implemented immediately.
Across the teams several major issues were discussed.
Johanna Benson, Track & Field Paralympian from Namibia,
discussed the issues of cerebral palsy and a lack of role
models for disabled persons. The most practical initiative
discussed was to develop a children’s book that could feature
“My Exceptional Friend” and hence drive awareness for the
issues, but also profits to be reinvested in charities.
David Duke, Founder and CEO of Street Soccer Scotland,
discussed the issues of a lack of hope and opportunity for
homeless people in Scotland. His previous life as a homeless
Scotsman was truly inspiring. The action plans developed
stemmed around developing an integrated network with
businesses to promote tournaments with, and against,
businesses to promote the issues, as well as creating revenue
for the charity to reinvest in the Scottish homeless system.
Jean-Pierre Siutat, President of the French Basketball
Federation, discussed how 3-on-3 basketball could
revolutionize participation in areas where limited player
registration exists and to make a fast smaller game. The
key idea proposed was using ambassadors and athletes to
expand the game.
Esther Vergeer, multiple Olympic and World Champion
in Wheelchair Tennis from the Netherlands, discussed how
disabled people are not included fully in the sports discussion.
TASKFORCES
Task Force 3:
Open Space Part Two
POWERED BY: DOUG SOLOMON, CURRENT IDEO
FELLOW WHO PREVIOUSLY SERVED 8 YEARS AS CHIEF
TECHNOLOGY OFFICER OF THE PREMIER DESIGN AND
INNOVATION CONSULTING FIRM, IDEO
the Open Space Part Two task force engaged participants as
the experts to discuss meaningful issues in groups of six to 10
and then propose initiatives to the broader group on topics at
the intersection of sport and society.
Utilizing design thinking principles, Solomon led a
brainstorming session whereby every individual’s voice was
heard while sharing ideas related to sports and humanity.
After each table voted on the issue on which they wanted to
focus, groups drafted a poster board addressing the following
Each group appointed a spokesperson to share their
proposed initiative to the broader task force group. The
following initiatives were presented:
• Bringing sport to people with mental disorders and using
sport both as a means of therapy as well as increasing
awareness of mental disorders in society
• Encouraging children to participate in sports more than
electronic devices—or using electronic games to encourage
movement with the purpose of social inclusion and
confronting obesity
• Using sport to educate people not only physically, but
also mentally, focusing on core values such as teamwork,
discipline, responsibility and respect
• Transcending cultural boundaries, discrimination and status
by uniting youth in a diverse multi-cultural setting in sports
• Defragmenting divisions within societies by promoting
workshops to eradicate status barriers and by organizing
community games to include individuals from all areas of
society
• Addressing misconceptions that restrict women from
actively participating in sports by empowering schools
to bring together key influencers and promoting media
campaigns with champion women athletes
Participants were then given three stickers each to vote on
the initiatives that they believed had the greatest potential to
solve social problems. The ideas that resonated most with
the broader group included: (1) bringing sport to people with
mental disorders, (2) encouraging children to become more
active to confront obesity and (3) increasing opportunities
for women to be involved in sports. Not only did the group
get to practise design thinking and innovation principles, but
every participant contributed at all phases of the exercise
to generate impactful proposals that address deeply-rooted
problems in societies around the world.
Questions:
• What is the problem/opportunity statement?
• Why is this important to society?
• How can this problem be addressed?
• What is the potential impact on society?
• What key stakeholders should be involved to solve
this problem?
TASKFORCES
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DOHA GOALS ONLINE
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WEBSITE
TWEETS
FROM THE
DOHA GOALS
COMMUNITY
COMMUNITY CONNECT
The Doha GOALS website was not only the At the Doha GOALS Forum 2014, participants from all
information center for all participants of the forum but over the world connected to share their knowledge or
also a gateway to Doha GOALS for audiences from learn something new using COMMUNITY CONNECT,
all over the world. During the forum, sessions were a professional matchmaking and networking platform.
streamed live on the website in English and Arabic, Over the course of the forum, over 800 participants
attracting 89,000 visitors from 191 countries to the downloaded the COMMUNITY CONNECT app and
website over the course of two days, 404,000 page set up meetings with their peers.
views, and thousands more viewing the livestream.
Sixty-one per cent of these website visitors were new Along with the online app, we had a COMMUNITY
to Doha GOALS, demonstrating the reach of our CONNECT Live space at the Forum, for participants
prevent online marketing campaign. Almost a fifth of to go and discuss ideas. David Duke, CEO of Street
viewers accessed via their mobile or tablet.
Soccer Scotland said, “COMMUNITY CONNECT
helped me set up 6 meetings at the forum. One of
During the forum, photos, videos and news from them was really valuable for me because I learnt about
sessions were uploaded to the website in real-time. sponsorship. The other meetings were an opportunity
Media, speakers, delegates and students were able for me to share my knowledge with students from
to download the news stories and photos to use for Ghana and South Africa about social enterprise and
their own coverage, and Doha GOALS’ own photos sport for change. It was inspiring to learn how these
have been used in top tier media around the world. students want to use sport to help disadvantaged
New, dedicated sections on the homepage were communities around the world.”
updated automatically to display the latest images
and news stories from the Forum.
@DohaGOALS: Check out the
multipurpose sports courts in
Gabon & Palestine built by the
Doha GOALS Foundation &
@Connor_Sports:
@AtoBoldon: @officialmutombo
and I have promised to take a pic
every year at #DohaGoals in the
hope that it will make me taller
The Behind The Scenes page on the website, an
innovation for 2014, gave users from all around the
world a unique insight into the Forum. A combination
of short interviews, sneak peeks and backstage
photos gave the Forum’s online presence a greater
sense of depth. A simultaneous blog on Medium
hosted content from Doha GOALS’ speakers,
student ambassadors, and partners.
SOCIAL MEDIA
A major social media campaign was developed and
implemented in anticipation of, and during the Forum
on all major channels including Twitter, Facebook,
Instagram. This strategy was geared towards
increasing online presence and getting the audience
to engage more frequently with the Doha GOALS
Forum brand.
A one thousand percent rise in organic reach of
the Facebook page was indicative of a active and
engaged community that was interacting with Doha
GOALS via social media. A 28 percent increase
in Twitter followers was achieved through active
interaction with athletes, NGOs, business leaders
and other members of the Doha GOALS community.
This included our Twitter Q&A with Boris Becker
and Marion Bartoli as well as encouraging audience
members at the Forum to tweet us their questions for
panelists.
59
Instagram powered the Behind The Scenes At The
Doha GOALS Forum page on the Doha GOALS Forum
website. These posts, shared instantly across all social
media channels, were uploaded frequently during the
forum to give participants as well as our global audience
a unique perspective on the forum.
@qatar_olympic: H.E. #QOC
SG @SaoudAlthani7 meeting
with #Brazilian Minister of
Sport @aldorebelo during
@DohaGOALS @aspirezone
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STUDENT
AMBASSADORS
PROGRAM
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STUDENT PROGRAM
INNOVATIONS
The Student Ambassadors Program is now an essential
pillar of the Doha GOALS Forum and has brought together
over 1200 students from around the world making up three
generations of ambassadors. The growth and success of
the student program and the increased focus of the Doha
GOALS Forum on issues related to youth, empowering
people, emerging markets, creativity and innovation has
placed the spotlight on all the incredible young men and
women and their achievements.
In 2014 the Doha GOALS Foundation continued the
mission of involving the global youth in this important
conversation on sport and development and invited almost
380 high school and university students from around
the world to participate at the Forum, interact with world
leaders and with some of their sporting heroes and build
progressive and social initiatives through sport.
Some of this year’s innovations focused on two areas of the
program: one was the geographical focus and the other
the introduction of a new method of getting the students
actively involved through proposing and presenting
initiatives.
STUDENT AMBASSADOR
PROGRAM IN NUMBERS
Total: 365 students and coordinators
High school: 120 students
University: 250 (190 international; 60 Middle East and
North Africa)
Countries: 30 (where high schools and universities were
located, not necessarily reflecting the nationalities of
students, which were more diverse)
ROMANIA - RUSSIA - FRANCE - SCOTLAND
INDIA - INDONESIA - UNITED KINGDOM - GHANA
CANADA - CHINA - NIGERIA - BURUNDI
PAKISTAN - SUDAN - BOTSWANA - KOSOVO
SINGAPORE - USA - BRAZIL - SOUTH AFRICA
COLOMBIA - PALESTINE - MOROCCO - JORDAN
ORIGIN OF STUDENTS
BY REGION
The geographical focus of this year’s program was on the
emerging world, with youth from the Middle East, North
Africa, Asia and Eastern Europe forming an important part
of the audience. In addition to these, we had significant
delegations from Africa, North & South America and
Europe.
After gathering more than 70 initiatives from all the
students ahead of the Doha GOALS Forum, following the
example of the Canadian students from the 2013 Forum
who launched their own initiative to support their peers, we
created a special session during the Closing Ceremony:
Youth at the Forefront, the Doha GOALS challenge.
Three students from Cyprus, France and South Africa had
the opportunity to pitch their initiatives on stage in front of
3 judges: Ato Boldon, Four-Time Olympic Medallist and
World Champion Sprinter, Broadcaster, NBC, Trinidad &
Tobago; Rania Elwani, Member of the Medical Commission,
IOC, Founder, Egyptian Olympians Association and threetime Olympian, swimming, Egypt; Esther Vergeer, multiple
Olympic and World Champion, Wheelchair Tennis,
Netherlands.
Another innovation from last year was the presence of
three of our alumni ambassadors from Canada, Romania
and the United States in the opening session who shared
with the audience how they were inspired by the Forum
to go back and develop programs that enacted a positive
change in their communities.
On the logistic side we have also upgraded the selection
process. To optimize the selection process, we have
created a standard application to be filled in by each
school with information on the student nominees. This way
communication with schools will be done more efficiently
and we will have a streamlined process, with fewer
documents to compile. This will allow us to start organizing
logistics for flights, visas and accommodation sooner and
at a lower cost.
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REPARTITION BY REGIONS
Europe
North America
South America
Africa
PARTICIPATING
UNIVERSITIES
UNIVERSITIES
COUNTRY
Aspire Academy
St Petersburg State University
PSL (union of several French universities students)
Sport Scotland
The Global Education and Leadership Foundation
Airlangga University
Coventry University
HEC
Ashesi University College
University of Toronto
UWCSEA
Lougborough University
Sport Management School
Peking University
ESSEC
A.G. Eunice International Football Academy
Sport Sans Frontieres
Sport and Fitness Association of Pakistan
University of Nicosia
Sudan Olympic Academy
University of Botswana
Olympism for Humanity
Sports Sans Frontiers
Harvard Business School
The Bucharest University of Economic Studies
Yale
O4H Greece Panellinios
African Leadership Academy
Universitas Padjajaran
AN-Najah National University
Jordan University of Science and Technology
Sohar University
STCouncil Institute
Cadi Ayyad University
Sport Sans Frontieres
Romania
Russia
France
Scotland
India
Indonesia
UK
France
Ghana
Canada
Singapore
UK
France
China
France
Nigeria
Burundi
Pakistan
Cyprus
Sudan
Botswana
Canada
Kosovo
USA
Romania
USA
Greece
South Africa
Indonesia
Palestine
Jordan
Oman
Algeria
Morocco
Burundi
Russia
Asia
North Africa and Middle East
PARTICIPATING HIGH
SCHOOLS
HIGH SCHOOLS
COUNTRY
Sportlycee Luxembourg
High Schools/ Asociación Alianza Educativa
Hogeschool van Amsterdam
Jerudong International School
Colegio Pedro II
Escola Bosque UNESCO
Foothill Community College
Cambridge House
Robert College
Institute of high commercial studies of Sousse
Luxembourg
Colombia
Netherlands
Brunei
Brazil
Brazil
USA
UK
Turkey
Tunisia
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PRESS AND MEDIA
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PR CAMPAIGN & MEDIA
The objective of the PR campaign was to raise
awareness of the Doha GOALS third edition to both
drive media attention prior to the event and to ensure
media coverage during the Forum itself through high
level media attendance.
To this end, we maintained the media partnering strategy
as well as creating new media events such as the media
day and broadening the scope of targeted media.
In addition, regular communications (press releases
and media alerts) were distributed throughout the
event to inform media and generate coverage on the
programme, the athletes, the speakers but also on the
Doha GOALS community and initiatives.
As a result, more wire outlets, which remain strategic
for an efficient PR campaign, covered the event as
well as print publications, online media, radio and
television networks.
This third edition has proven that the Doha GOALS
Forum is established as an annual meeting for
media to discuss challenges, initiatives using sports
as a concrete leverage for social and economic
development but also to meet with actors who matter.
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PARTNERS
DOHA GOALS
COMMUNITY & PARTNERS
DOHA GOALS WOULD LIKE TO THANK:
HEADLINE PARTNER
INDUSTRY PARTNERS
INSTITUTIONAL PARTNERS
MEDIA PARTNERS
ACADEMIC PARTNERS
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