Sales Opening SUMMER 16 - Les Amis de la Fondation Club

Transcription

Sales Opening
SUMMER 16
What’s new ?
LET’S GIVE OUR GM A SUMMER 2016
WITHOUT CONSTRAINTS… AND NOT OR !
NEW BUSINESS WEAPONS TO HELP YOU REACH
YOUR S16 OBJECTIVES
1. Your top priorities
2. Think about diversification
3. NEW EBB formula !
4. A brand new pricing policy for children – more simple and attractive
DISCOVER OUR NEW WEAPONS FOR
PREMIUMNESS
1. Let’s dream with our exclusive collection: Finolhu Villas - Marrakech le
Riad - Club Med 2
2. Renovated resorts to enjoy a more premium experience:
Punta Cana - Palmiye - Da Balaia - La Palmyre
3. More attention paid to the hospitality: catering offer – Ambiances - Wifi
& Villages Applications
GOING FURTHER INTO THE CUSTOMIZATION
1. Zoning
2. A La carte offer (Excursions - Stopovers)
3. Internationalisation
2
YOUR S16 OBJECTIVES
PREMIUMNESS
Riad - Club Med 2
1. Zoning
3
PART I: NEW BUSINESS
WEAPONS
To help you reach your S16 objectives
Your top priorities
Short haul, recruitment and loyalty
Think about diversification
Long haul destinations, Summer mountains, France
NEW EBB formula !
A brand new pricing policy for
children
More simple and attractive
4
LET’S REACH S16
BUSINESS OBJECTIVES
NMEA TOP PRIORITY
AND OBJECTIVES
• Short haul
destinations :
YOUR COUNTRY TOP PRIORITY
AND OBJECTIVES
•
64% of total NMEA BV
Think about August, that is
early saturated
• Recruitment : +3%
• Loyalty:
SH: +1pt / LH: +2pts
5
To fill in
according to
your country’s
priorities
WEAPONS
Your top priorities
NEW EBB formula !
children
6
PLENTY OF DESTINATIONS
TO FIT YOUR CUSTOMERS’ NEEDS
Looking for
exoticism and
evasion?
Longing to take a
break and to enjoy
fresh air?
Why not explore
what France has to
offer?
THINK ABOUT…
LONG HAUL DESTINATIONS
7
SUMMER MOUNTAINS
FRANCE
LONG HAUL,
YOUR COUNTRY’S OWN PRIORITIES
Your booster offers
To fill in
according to
your country’s
priorities
Your other offers
Resort 1
…
Resort 2
…
…
…
8
AND WHAT MORE NEXT SUMMER?
PRICES OF ASIAN RESORTS DECREASE !
Perimeter TBC
To fill in
according to
your country’s
priorities
GOOD NEWS TO SELL ASIAN RESORTS !
9
VV Prices
Package Price
- X%
- X%
Price examples to come
Price decrease on
premium rooms
- X%
WEAPONS
Your top priorities
Think also about diversification
Long haul destinations, summer mountains, France
NEW EBB formula !
children
10
Brand
NEW
EBB FORMULA - NEW OFFER
HAPPY FIRST – AVAILABLE ALL YEAR LONG !
You already know where to go…?
A Real recruitment tool
Available
on all Resorts
and departure dates
- 15%
up to 6 months before
the departure
And still the
3 fluidity days !
Departure for CM Resort !
up to 3 months
before the departure
… Or you need to take more time to
think about your next destination?
- 10%
11
HAPPY FIRST – AVAILABLE ALL YEAR LONG
STILL THE BEST OFFER OF THE YEAR !
Let’s seize this new opportunity to reach full
capacity as soon as possible !
Best price of the season guaranteed!
If you find a better offer during the season, we
reimburse the difference
Very attractive offer for our GMs and NGMs :
a true weapon to recruit !
The widest choice for room types & childcare
spaces (children club)
And still the 3 fluidity days !
12
PART I
NEW BUSINESS WEAPONS
Your top priorities
NEW EBB formula !
children
13
Brand
NEW
PRICING POLICY FOR CHILDREN
WHAT ARE THE PROBLEMS OF OUR CURRENT OFFER?
• Lots of thresholds and exceptions
?
14
• No unique powerful and striking message
Not easy to communicate
Not easily understood by clients and prospects.
PRICING POLICY FOR CHILDREN
A NEW HARMONIZED OFFER!
Brand
NEW
For all resorts
< 6 yo : FREE
6 – 11 yo : -50%
Exception dates:
30/07 to 20/08
6 yo : -75%
6 – 11 yo : -30%
12 – 17 yo : -10%
12 – 17 yo : -20%
• Less exceptions = less complicated
• Easier to communicate; more impactful
• Easier to remember
15
Price examples to come
YOUR S16 OBJECTIVES
PREMIUMNESS
Riad - Club Med 2
1. Zoning
16
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
Let’s dream with our exclusive
collection
Renovated resorts to enjoy a more
premium experience
More attention paid to the hospitality
17
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
18
REMINDER:
4 WAYS TO ENJOY EXCLUSIVE EXPERIENCES
Our Villas & Chalets
CM2
19
La Plantation d’Albion
Our 5T Luxury Spaces
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
• Finolhu Villas - a little paradise in the heart of
the Maldives
• Discover the new look of Marrakech le Riad
• Club Med 2 – let’s sail!
premium experience
20
FINOLHU VILLAS
ENTER A WORLD OF…
PLEASURES AND HEAVENLY RELAXATION
21
FINOLHU VILLAS,
A SMALL PARADISE IN THE HEART OF THE MALDIVES
A UNIQUE
EXCLUSIVE EXPERIENCE
BEYOND YOUR WISHES !
AND ALREADY A GREAT START !
23
FINOLHU VILLAS, MALDIVES
MANY EXPERIENCES TO LIVE
FINOLHU VILLAS’ 4 HIGHLIGHTS:
Private island– Villas on stilt or on the beach – Couples & honeymooners– Easy access to Kani Resort for activities
SOME STORIES TO TELL TO YOUR CLIENTS
Wonderfully designed by New Yorkbased Japanese architect
A feel of privacy
A rejuvenating rainforest environment
Start the day watching the sun rise
above the turquoise water
Solar roofs, which produce 100% of
the energy needs.
Evenings spent watching the sun set
and illuminate the lagoon with amber,
pink and red reflections
Perfect balance between modern
luxury and the Maldives’ natural
charm.
A massage* at the overwater Spa ILA,
A moonlit boat trip* on the lagoon
A helicopter flight* over the Maldives
The beachfront space turns into an
under-the-stars cinema with popcorn
and drinks available for sale
* At extra cost
25
Link to the video
Dishes prepared by a Chef the exact
way you want it, right in front of your
eyes
Cocktail bar’s glass floors over the
lagoon
FINOLHU VILLAS, MALDIVES
VILLAS FACTSHEET
Location & Facilities
Services
• On the 5-hectare private & protected island of Gasfinolhu
• In the heart of luxuriant vegetation, house of multi-coloured
birds
• 52 Villas on stilts or on the beach ,all with a terrace and a
private pool
• A tennis court, a gym, a spa by Ila and a landing stage for
water sports
• Without children
• Free access to the adjoining Kani Club Med (only 5 min by
boat) and special priority for dinner reservations at the
restaurants.
• In the evenings, entertainment will be provided, under the
stars
• The whole island has WIFI
• Before your stay, the Villa manager will contact you to
know your requirements
• Upon arrival at the airport, a speedboat will take you
directly to your Villa
• Butler service to answer all your needs (including luggage
unpacked and organized) and concierge service also
available
• Breakfast prepared at the time of your choice
• Welcome gifts and personal attention
• Unlimited cold beverages, champagne and spirits are
supplied in your Villa
26
All the information you need here
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
• Finolhu Villas - a little paradise in the heart of the
Maldives
premium experience
27
MARRAKECH LE RIAD – LET’S UPMARKET !
28
SOME OPTIMIZATIONS
FOR MORE COMFORT AND PREMIUMNESS
1
What has already been done
-
All Suites’ refreshment
A brand new Go team
Free Wifi
New event programming
 Satisfaction ++ is up
+6pts vs LY
+4,8pts vs 3LY
 And good tripadvisor comments
(I-vent project + music work / see next
slides on the Ambiance project for
more details)
2
And more to come
- A better defined restoration Space (80 seats) close to the swimming pool
- New pool perimeter with creation of Lounge Bar space
FYI: Closing from August 29 to September 11, 2015 (work until September 26)
29
Visuals to come
NEW POOL PERIMETER
WITH CREATION OF LOUNGE BAR SPACE
30
BETTER DEFINED
RESTORATION PLACE
31
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
• Finolhu Villas - a little paradise in the heart of the
Maldives
premium experience
32
CLUB MED 2
A NEW ANNUAL ITINERARY
A annualized itinerary
S16 Mediterranee
W17 Caribbean
Going on with the
thematic cruises
33
FOR BOTH WINTER AND SUMMER
4 THEMATIC CRUISES TO PLEASE EVERYONE
GOLF CRUISE
 From 4 to 5 green fees
 Framing cruise by 2 PGA
pro.
 Support for golf bags, golfboat transfers,golf-cart
GASTRONOMY
CRUISE:
 Presence of Michelinstarred chef and WineWaiter
 Signature Diners
 Culinary tours and
participatory workshops
34
SCUBA DIVING
CRUISE
 Formulas from 2 to 6 dives
for all levels (beginners,
Openaters PADI, Advanced
PADI).
 Supervised by professionals,
in partnership with Seafari.
 Discovery of the
Mediterranean seabed
FAMILY CRUISE:
 Supervision of children on
board by specialized G.Os.
 Caution: children under 8
years old are not allowed
on board.
SUMMER S16
CM2 AND THE MEDITERRANEE
Departure Nights on
Dates
Board
26.04.16
04.05.16
08.05.16
13.05.16
16.05.16
20.05.16
23.05.16
26.05.16
30.05.16
03.06.16
07.06.16
11.06.16
17.06.16
21.06.16
24.06.16
02.07.16
09.07.16
16.07.16
23.07.16
30.07.16
06.08.16
13.08.16
20.08.16
27.08.16
03.09.16
10.09.16
17.09.16
24.09.16
26.09.16
35
03.10.16
8
4
5
3
4
3
3
4
4
4
4
6
4
3
8
7
7
7
7
7
7
7
7
7
7
7
7
2
7
3
Stop of the Cruise
Lisbonne > Plaisance en mer - Cadix - Malaga - Ibiza - Barcelone - Palamos > Nice
Nice > Calvi - Elbe - San Remo > Nice
Nice > Calvi - Bonifacio - Portofino - Saint-Tropez > Nice
Nice > San Remo - Portofino > Nice
Nice > Calvi - Bonifacio - Portofino > Nice
Nice > Calvi - Portofino > Nice
Nice > Calvi - Portofino > Nice
Nice > L'ile Rousse - Elbe - Saint-Tropez > Villefrance-sur-mer/Nice
Villefrance-sur-mer/Nice > Calvi - Bonifacio - Portofino > Nice
Nice > Calvi - Portofino - Saint-Tropez > Nice
Nice > Bonifacio - Elbe - Saint-Tropez > Nice
Nice > Bonifacio - Capri - Ponza - Elbe - Portofino > Nice
Nice > Calvi - Bonifacio - Portofino > Nice
Nice > Elbe - Saint-Tropez > Nice
Nice > San Remo - Bonifacio - Golfe d'Aranci - Civitavecchia - Ponza - Agropoli - Sorrente > Naples
Naples > Capri - Lipari - Palerme - Giardini Naxos - Syracuse - Gozo - La Valette > La Valette
La Valette > Plaisance en mer - Corfou - Dubrovnik - Hvar - Zadar - Venise > Ravenne
Ravenne > Rovijn - Rab - Split - Korcula - Dubrovnik - Kotor > Corfou
Corfou > Parga - Katakolon - Cythère - Sifnos - Delos - Mykonos - Mykonos > Athènes
Athènes > Nauplie - Milos - Santorin - Lindos - Rhodes - Rhodes - Kos - Bodrum > Bodrum
Bodrum > Kaunos - Kekova - Samos - Patmos - Mytilène - Istanbul > Istanbul
Istanbul > Istanbul - Lemnos - Volos - Skiathos - Skiathos - Delos - Mykonos - Mykonos > Athènes
Athènes > Nauplie - Sifnos - Milos - Monemvasia - Cythère - Santorin > Athènes
Athènes > Samos - Kos - Bodrum - Bodrum - Kekova - Symi - Lindos - Rhodes > Rhodes
Rhodes > Rhodes - Patmos - Chios - Delos - Mykonos - Mykonos - Naxos > Athènes
Athènes > Nauplie - Milos - Santorin - Cythère - Katakolon - La Valette > La Valette
La Valette > Giardini Naxos - Lipari - Capri - Sorrente - Civitavecchia - Elbe > Nice
Nice > Portofino > Nice
Nice > Calvi - Golfe D'aranci - Bonifacio - Elbe - Saint-Tropez - Antibes > Nice
Nice > Calvi > Elbe > Nice
Thematics
GOLF
SCUBA DIVING
GASTRONOMY
FAMILY
FAMILY
GOLF
WINTER 17
CM2 AND THE CARIBBEAN
Departure
Date
Nights
on
Board
07.11.16
16
23.11.16
9
02.12.16
7
09.12.16
7
16.12.16
10
26.12.16
7
02.01.17
8
10.01.17
10
20.01.17
27.01.17
03.02.17
10.02.17
17.02.17
7
7
7
7
7
24.02.17
7
03.03.17
11.03.17
18.03.17
25.03.17
01.04.17
36
Stop of the Cruise
Thematic cruises
La Pallice > Plaisance en mer - Funchal - Plaisance en mer - Antigua - Les Saintes > Fort-de-France
FDF > La Dominique - Saint-Kitts - Saint-Barthélemy - Anguilla - Les Saintes - Sainte-Lucie – Tobago
Cays - Mayreau > FDF
FDF > Plaisance en mer - Bonaire - Grand Roques - Crasqui - Margarita - Mayreau > FDF
FDF > Sainte-Lucie - Tobago Cays - La Barbade - Grenade - Mayreau - Bequia > FDF
FDF > Bequia - Plaisance en mer - Curaçao - Bonaire - Grand Roques - Crasqui – Margarita
– Mayreau - Les Saintes > PAP
FAMILY
PAP > Sainte-Lucie - Tobago Cays - La Barbade - Grenade - Bequia - Mayreau > FDF
FDF > La Dominique - Saint-Kitts - Virgin Gorda - Saint-Barthélemy - Anguilla - Antigua –
Les Saintes > FDF
FDF > Sainte-Lucie - Tobago Cays - Canouan - La Barbade - Mayreau - Trinidad - Bequia –
Les Saintes - Nevis > PAP
PAP > Saint-Kitts - Nevis - Saint-John - San Juan - Virgin Gorda - Anguilla > PAP
PAP > La Dominique - Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade > FDF
FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy - Anguilla > PAP
FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy - Anguilla > PAP
FAMILY
GASTRONOMY
8
FDF > Les Saintes - Virgin Gorda - San Juan - Saint-John - Saint-Barthélemy – Anguilla
- Deshaies > PAP
7
7
7
12
PAP > Les Saintes - La Dominique - Sainte-Lucie - Tobago Cays - Mayreau - Bequia > FDF
FDF > La Dominique - Saint-Kitts - Virgin Gorda - Saint-Barthélemy - Antigua - Les Saintes > FDF
FDF > Sainte-Lucie - La Barbade - Tobago Cays - Mayreau - Grenade - Bequia > FDF
FDF > Plaisance en mer - Funchal - plaisance en mer - Lisbonne > Lisbonne
GOLF
GOLF
FAMILY
FAMILY
SCUBA DIVING
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
• Big News for Punta Cana: Creactive by Cirque
du Soleil and Zen Oasis
• Da Balaia – the Algarve, a new trendy destination
• A freshly renovated Palmiye
• A new destination for horses lovers: La Palmyre
Atlantique
37
PUNTA CANA
The ultimate Resort for
couples and families and
a hub of innovation for
Club Med
38
Brand
NEW
PUNTA CANA
WHAT ARE THE TWO BIG NEWS?
CREACTIVE BY CIRQUE
DU SOLEIL
ZEN OASIS
A resort adapted
for many targets:
families and
couples !
AND NOT OR
39
CREACTIVE BY CIRQUE DU SOLEIL
40
CREACTIVE
AN UNIQUE PARTNERSHIP WITH LE CIRQUE DU SOLEIL
Main characteristics
• A unique playground designed by Cirque du
Soleil
• About 30 artistic and acrobatic activities inspired
from different CDS shows
• Part of the all-inclusive offer by Club Med
• Supervised by a group of Gentils Circassiens
• For children (from 4 years) and adults alike
Concept Video
41
EXAMPLES OF ACTIVITIES
YOU CAN FIND AT PUNTA CANA PLAYGROUND
Acrobatic bungee
Devil sticks
42
Hoops
Diabolo
Silk
Unicycle
Trampoline
German wheel
ZEN OASIS
43
A haven of peace and tranquility
44
THE ZEN OASIS - AN AREA DEDICATED TO RELAXATION,
COCOONING, AND EXCLUSIVE FOR COUPLES
Opening
19/12/2015
Main characteristics
• Located at one extremity of the resort, in a quiet
area
3
• Ideal destination for couples looking for a
relaxing and exclusive experience
2
1
• Minimum age: 18yo
5T
Space
1
2
3
78 Deluxe Zen Rooms for adults
only
Zen pool for adults with lap
and Jacuzzi
Pool bar (wellness bar) with
small “reception” desk
4
Zen workout area
5
Club Med Spa by L’OCCITANE
(existing)
6
Heart
of the
Village
5
Quiet beach for adults
4
6
45
THE SPACIOUS DELUXE ROOMS
46
THE ZEN POOL FOR A QUITE SWIMM
47
AND WHAT’S MORE?
A COMPLETE ENHANCEMENT OF TIARA, 5T SPACE
TO BE COMPLETED
SEPT. 25TH 2015
Enhancement of 5T
exterior lounge & bar
Full renovation of deck
around pool & bar
--New furniture for bar area
--New lighting for bar area
Renovation of pool & bar deck
Furniture subject to change
Enhancements of Family Suites:
New smart TV & iHome Alarm clock with USB port & Bluetooth
--Performance improvements of air conditioning units
--New in-room L’Occitane branded toiletries
48
48
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
• Big News for Punta Cana: Creactive by Cirque du Soleil
and Zen Oasis
• A new destination for horses lovers: La Palmyre Atlantique
50
DA BALAIA
A new look
for this
Family Resort
51
A VILLAGE, PERFECTLY LOCATED
IN THE ALGARVE AREA
A more and more
popular touristic
destination !
Our Village
• Nice weather all year
long (300 sunny days a
year)
• Beautiful and peaceful
Beaches
• Great historical heritage
• Nice local food
• Warm and welcoming
populations
• Great golf destination
52
ACCESSIBLE: ON AVERAGE 3 TO 3,30 HOURS FROM THE MAIN
EUROPEAN CITIES, MOSTLY BY DIRECT FLIGHT
3h30
3h
2h30
2h30
2h30
4h30
(via Lisboa)
53
Brand
NEW
THE NEW DA BALAIA
A TWO-PHASED PROJECT
PHASE 1
Already done
54
PHASE 2
To come for S16
Brand
NEW
THE NEW DA BALAIA
PHASE 1
Already done
55
PHASE 2
To come
SEVERAL NEW FEATURES
ALREADY IN PLACE FOR S15
ANIMATION
DISCOVERY
I-vent Project
culture, nature, and thrill revised
offer
FAMILIES:
New Mini
& Junior Club Med
SPORT
- Circus school overlooking
the ocean
- 2 renovated clay tennis
courts
56
HOUSING: renovations &
innovations
- 11 new rooms (Golf Building)
- 29 new rooms (Pyramide + Golf
Buildings)
CHILDCARE FOR KIDS
FROM 4 MONTHS TO 17 YEARS OLD
PLAY, MARVEL, DISCOVER: the new MINI CLUB, its 3 thematic rooms… and its new swimming pool!
MUSIC
ACADEMY
GAMES
FACTORY
And the new Junior Club Med
57
ART STUDIO
SWIMMING
POOL
A CIRCUS SCHOOL OVERLOOKING THE OCEAN
AND TWO RENOVATED CLAY TENNIS COURTS
Circus school:
Flying trapeze
Trampoline
Fixed trapeze
Ropes hoops
Autonomous or wire anchor
58
THE GOLF BUILDING HOTEL
NEW ROOMS FOR MORE COMFORT
7 Club rooms & 2 Deluxe rooms
(including 4 B2 featuring a terrace with a view)
11 new rooms in the Golf Building
+ 9 renovations (3 C2+C2, 3 C2)
+ 2 Suites with terrace
59
THE PYRAMIDE BUILDINGS
NEW ROOMS FOR MORE COMFORT
20 new C2 rooms in the
Pyramide Building
60
A NEW DA BALAIA!
PHASE 1
PHASE 2
TO COME FOR S16
3 major stakes:
 Reinvented golf product
 Increased customer diversity
 A new CM Business concept
61
GOLFING AT DA BALAIA
FULLY LIVE OUT YOUR PASSION
 New Green fees pack
 A new conciergerie service
 Lessons and trainings
 Golf workshop
62
 A new Club House
GOLFING AT DA BALAIA
FULLY LIVE OUT YOUR PASSION
PRODUCT
SERVICE
Enriched offer
NEW: the « GOLFER’S CONCIERGE SERVICE »
 6 Golfs ( whose 2 new golfs: Faldo &
O’Connor)
 2/3/4/5 green fees
 New unlimited fee starting from 430€
 Dedicated desk at the Resort for GF sales, transfers organization,
equipment management (loan, storage, rental)
 A year-round dedicated GO, permanent representative for our
customers, partners and travel agencies
Possibility for LATE LUNCH at the concept restaurant until 4pm
 Our classes / training courses
Adults
Beginners: themed classes at the Resort,
3-5 day training courses
Advanced: development classes
STRUCTURE
New GOLF WORKSHOPS
within the Resort putting green & chipping
Children
 From 8 years old: in the resort/ workshops
NEW: from 6 years old: A playful initiation (1hour and a
half, only during school holidays) to get familiar with the
techniques (play with plastic golf clubs and tennis balls )
NEW CLUB HOUSE (Pyramide Building)
dedicated area, cozy atmosphere, to get together outside of the course
 A la carte offer: private lessons or oneto-one courses with skilled professionals
available
63
More info on the Green fees prices here
A COUPLE ILLUSTRATIVE PLATES
CONCIERGE’S LODGE
THE CLUB HOUSE
64
DA BALAIA – NEW ADULT ZEN AREA
TO INCREASE TARGET DIVERSITY
A NEW CALM AREA FACING THE OCEAN (On the current Pitch & Putt location) – accessible for adults/teenagers only
 Calm infinite pool (inspired by Opio)
 Dedicated bar
 Exceptional view on the ocean
On the present
Pitch & Putt
area
65
More info to come mid-october
DA BALAIA
MORE COMFORT WITH REDESIGNED ROOMS
Continuation of the renovation of all the Golf Building rooms
And new buildings name are currently
voted on enjoy !
66
AND DA BALAIA IS ALSO
A SUITABLE DESTINATION FOR CM INCENTIVES
THE NEW CM BUSINESS CONCEPT
WILL BE IMPLEMENTED IN THIS RESORT
More information to come in October
67
ALL IN ALL A RESORT ANSWERING
MANY TARGETS’ EXPECTATIONS… AND NOT OR !
INDIVIDUALS
GOLFERS
The resort at 3 hours from main European cities
that unveils the beauty of the Algarve region
to families and golf lovers
that reunites your passion for golf
with the happiness of your loved ones
that gives life to your professional objectives
in a convivial atmosphere
AN EXCEPTIONAL
LOCATION
THE LARGEST
GOLF OFFER IN
SOUTH EUROPE
AN EXCEPTIONAL
LOCATION
A REGION OF A
THOUSAND
DISCOVERIES &
FLAVOURS
IT’S ALL
ORGANIZED
IT’S ALL
ORGANIZED
A PARADISE FOR
CHILDREN
& THEIR
PARENTS
IMPROVE YOUR
SWING
WHATEVER
YOUR LEVEL
BE IN CONTROL
THE LARGEST
GOLF OFFER IN
SOUTH EUROPE
THE AFTER
GOLF
/
THE HAPPINESS
OF YOUR LOVED
ONES
THE LARGEST
OFFER OF
TAILOR MADE
ACTIVITIES
68
CM M&I
Please find a complete information kit on Da Balaia here
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
and Zen Oasis
Atlantique
69
PALMIYE
More comfort for our 4T
Family Resort
70
BRAND NEW
CALM SWIMMING POOL FOR ADULTS
Brand
NEW
Enabling people to enjoy
relaxation in a family resort…
AND NOT OR !
71
BRAND NEW SPECIALITY RESTAURANT
LE BOSPHORE FOR FISHES SPECIALITIES
Brand
NEW
72
A LIGHTLY REDESIGNED
TOPKAPI RESTAURANT
73
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
and Zen Oasis
Atlantique
74
LA PALMYRE ATLANTIQUE
A BRAND NEW HORSE
RIDING EXPERIENCE
75
A BRAND NEW
LA PALMYRE HORSE SCHOOL
2
1
Many infrastructure
- An indoor carousel (70x25)
- 3 outdoor carousel
- A land dedicated to the
competition
- 15 horses and 25 ponies
3
Some events:
From 31/07 to
8/02 :
international
jumping
competition
76
An internship offers
equivalent to
Vittel’s offer:
- Training adults /
Children
- Ethology
- Hiking
- baptisms
4
Visuals to come
5 minutes away from La
Palmyre Resort
AND 12 NEW
« DELUXE FAMILY » BUNGALOW
77
AND 12 NEW
« DELUXE FAMILY » BUNGALOW
78
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
• Improvement of our catering offer : let’s feast !
• Many ambiances to choose in our Villages
• Stay connected ! Resorts’ Apps and WIFI Connection
79
F&B MODERNIZATION
LET’S BRING HEDONISM TO THE NEXT LEVEL
QUALITY
• Improvement of the food quality
(products’ quality markers + local
products)
• Extension of the wine & grocery
offer
• Improvement of the snacking offer
80
EMOTION
• Improvement of the PMH
• Gourmet Lounge
Access to the thematic kit here
FREEDOM
• All day dining
• Extension of Restaurant hours
CM SPIRIT PROJECT
A FIRST STEP TOWARDS THE F&B MODERNIZATION
• Improvement of the
food quality
(quality markers
product +local
product)
• Improvement of the
PMH
• Extension of
Restaurant hours
81
Sun
3 AXES
Mountain
WHAT IS THE CM
SPIRIT PROJECT?
2014
2015
Val d’Isère
Valmorel
Peisey Vallandry
Tignes Val Claret
La Plagne 2100
Chamonix
Méribel Saint Moritz
Villars sur Ollon
Cervinia
Pragelato
Avoriaz
Serre Chevalier
L’Alpe d’Huez
Kamarina
Opio en Provence
Marrakech Palmeraie
La Caravelle
CLUB MED 2
Marrakech – Riad
Pragelato
Valmorel
Next year
roadmap
Work in
progress
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
• Improvement of our catering offer : let’s feast
• Stay connected ! Resorts’ Apps and WIFI Connection
82
HOW DO WE
MODERNIZE THE AMBIANCE ?
WHAT FOR?
Enable our GOs to surprise our GMs, new creations, deliver more upscale concepts, create emotions…
By creating an up-to-date & adapted Programming
Upscale program
Modernized tools
Modern and innovative
Prime time Shows
LED theater screens
Choice for evening activities
Upgraded tools to create
alternative environments
(video, light, sound)
A unique and modern music
experience
(music work: Creation of a Resort
playlist with a database
containing over 10 000 songs,
especially selected for CM
83
Back line for live music
Real Professionals
The “Pépinière”/
Creativity Center
(dedicated creative committee
inside the Resort, in charge of the
production of creative content)
Club Med Artists
PART II: DISCOVER
OUR NEW WEAPONS FOR
PREMIUMNESS
collection
premium experience
• Improvement of our catering offer : let’s feast
• Stay connected ! Resorts’ Apps and WIFI
Connection
85
RESORTS’ APPS
LET’S MAKE YOUR VACATION SMOOTH AND EASY!
What can you find on
your Mobile Apps?
• Contact & access
• Resort program,
animations & dress
codes
• Activities & restaurants
schedule
• Interactive experiences :
internal social network
• Meteo, Ski slopes map
TBC
86
The mobile Apps implementation goes with the
development of the Village Facebook page animated
by a community manager
WHAT ARE THE BENEFITS FOR OUR GMS?
• They save time to enjoy other activities
• They don’t get frustrated looking for the info they need and searching
for the right person to talk to
• They have an overview of what is happening in the Resort so they don’t
miss anything
• They share with other GMs during their stay (interactive experience)
RESORTS’ APPS
ROADMAP
IMPLEMENTATION PLAN (MOBILE APP + SOCIAL ANIMATION)
S15
• Valmorel
• Peisey Vallandry
• La Plantation d’Albion
+ Villas d’Albion
(August/September)
• La Pointe aux
Canonniers
(October/November)
87
W16
•
•
•
•
•
Marrakech
Pragelato
La Plagne 2100
Val d’Isere
Tignes
Spring 2016:
•
•
•
•
Da Balaia
Grego,
Bodrum
Palmyie
S16
•
•
•
•
Chamonix
Opio
Sinai Bay
Cap Skirring
3T :
•
•
•
•
Kamarina
Kemer
Napitia
Djerba la Douce
W17
• Cervinia
• Meribel x2
• Yasmina
3T :
• Serre Chevalier - Alpe
Huez
• Vittel x2
• la Palmyre
WIFI ROADMAP
Financial year 2015
OK
Serre
Chevalier
Da Balaia
Valmorel
PeiseyVallandry
Chamonix
Nov
Dec Jan
Alpe d’Huez
Avoriaz
Méribel
La Plagne 2100
Tignes Val
Claret
Val d’isère
Villars
Cervinia
Val thoresn
Sensations
Pragelato
Marrakech
Feb
Mar Apr May Jun
Kamarina
La Pointe aux
Canonniers
Jul Aug Sep Oct
Kemer
Gregolimano
Agadir
Djerba la
Douce
Yasmina
Napitia
Opio
Work in progress
New offer
Common area
La Palmyre
Financial year 2016
Nov Dec Jan
E15
Feb
Mar
Apr May Jun
(Hotel
accomodation)
Aug Sep Oct
Cargèse
Napitia
Kamarina
Jul
Sant’Ambroggio
Arcs extreme
88
Club Med
2
Reflexion
(offfer & price)
Aime la
Plagne
Wengen
St Moritz
New offer
(every place in the
village)
Vittel
H15
Les 2 Alpes
Legend :
H16
E16
YOUR S16 OBJECTIVES
4. A brand new children pricing – more simple and attractive
PREMIUMNESS
Riad - Club Med 2
1. Zoning
89
PART III: GOING FURTHER
INTO THE CUSTOMIZATION
ZONING
Let’s offer the possibility for our clients to enjoy Club
Med‘s conviviality or to rest in quiet places
A LA CARTE OFFER
• New excursions programs
• Stopovers offers
INTERNATIONALISATION
Our GOs speak your language !
90
CHOOSE TO PARTICIPATE TO THE ACTIVITIES AND THEN
REST IN OUR ZEN AREAS… AND NOT OR !
Reminder of the zoning promise
 customized sections to meet the expectations of
different target GMs: couples, Families, Teenagers
etc.
 Each zone offers a unique alternative ambiance,
facilities , activities and services
WHAT’S NEW FOR S16?
WIP
Punta Cana
Zen Oasis
Bali
Quiet pool
Palmiye
Quiet pool
Da Balaia
Quiet pool
And you can also find a Zen area in those Resorts:
Albion, Guilin, Bali, Cherating, Phuket, Punta Cana, Rio das Pedras, Sandpiper, Sinai, Marrakech, Yasmina, Opio
91
ZONING
A LA CARTE OFFER
•
•
New excursions programs
Stopovers offers
92
WITH OUR BRAND NEW EXCURSION OFFER
WE CAN PROMISE OUR GMS A GREAT DISCOVERY EXPERIENCE
A brand new promise that triggers GM satisfaction
increase
+2,9 pts vs LY / +6,2pts vs 3Y on EAF Perimeter
First results are encouraging but sales still are low
In S15 More than 1800 GM – 133K€
What’s new?
 Sales at the time of the reservation are now open from 4 yo
 More Resorts offer excursions at the reservation: Bintan,
Cherating, Kabira, Kani, Finolhu, Phuket
 The 10% discount will no longer be available at the fime of the
reservation because the margin was really low. However it is a
good way for you to upsell more! And the difference for the GM
will not be high (maximum 20€/excursion)
The tools to help you
 A regularly updated commercial book
93
Access to the commercial book here
STOPOVER… ANOTHER WAY TO EXPLORE FURTHER
EXCURSION AND LETING GO IN RESORTS. AND NOT OR !
Good
way to
upsell
Experience our ‘City Stop' and make the most of an exciting urban adventure en route or on your way
back from your Club Med Resort stay. Flights, hotels, transfers - it's all taken care of so you can relax
and explore.
ABU DHABI
PARIS
Luxurious hotels in
the center of Paris.
Partnership with
Dinseyland Paris
(possibility to stay at
the park Resort)
Great opportunity
to visit the Louvre
Museum that
opened in Dec
2015
A two new hotels:
Istanbul : Richmond Istanbul Hôtel 4* Turquie
Hong Kong : The Cityview 4* Hong Kong
94
HONK KONG
Guilin, Bali, Dong’ao Island
BANGKOK
Phuket
DUBAI
La Pointe aux Canonniers, Albion, Kani, Finolhu
NEW YORK
Cancun, Sandpiper, Ixtapa, Turquoise, Punta
Cana
MIAMI
Cancun, Sandpiper, Ixtapa, Turquoise, Punta
Cana
SINGAPOUR
Bali, Cherating, Bintan
SHANGHAI
Guilin, Yabuli, Dong’ao Island
PARIS
All Resorts with Charters from Paris (COLC,
French Resorts…)
Including the possibility to stay at Disney
ABU DHABI
Launch W16 La Pointe aux Cannoniers, Albion,
Kani, Finolhu
Access to the stopovers book here
ZONING
A LA CARTE OFFER
•
•
New excursions programs
Stopovers offers
95
NO STRESS FOR YOUR GMS
OUR GOS SPEAK THEIR LANGUAGE
3 WAYS TO INTERNATIONALIZE OUR TEAMS
« Internationalisation »
English speaking GOs on all
« front » jobs in “international”
Resorts
« Smiley Program »
When a nationality is well
represented in a Resort, some
GOs of this nationality are
recruited :
• Reception – 1 GO
• Childcare – 1 GO per age
category
« GO Reinforcement »
Reinforce international teams in
some periods of the year when
there is a majority of clients
coming from 1 country :
Ex : Russian Epiphany…
Reinforcement of GOs on :
• Reception
• Childcare
Resorts concerned:
96
To fill in
according to
your
country
Find the smiley / GO
reinforcement list here
To fill in
according to
your
country
WE ALSO ADAPT OUR OFFER
TO THE NATIONALITIES IN THE RESORT
ON THE WEEKS WHEN THERE IS A
MAJOTITY OF ONE NATIONALITY
some things are adapted
to the clientele
• Adapted food & beverages
• Resort Program and Childcare
information in the corresponding
language
• DO’s and DONT’S given to all the
GO’s  help needed from the local
Club Med Office
97
THANKS AND….
HAVE A GOOD SALES OPENING

Sales Opening SUMMER 16 - Les Amis de la Fondation Club

Transcription

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