kumho tire membership magazine / 2015. no 1

KUMHO TIRE MEMBERSHIP MAGAZINE / 2015. NO 1
Global OE Tire SOLUS KL21
KUMHO TIRE 2
Pick Up
BORN FOR
PREMIUM
URBAN
SUV
CRUGEN HP91 was born for the premium urban SUVs that are more fitted for on-road.
It secures firm stability even at a high speed and grabs the road for rapid cornering
without losing balance. It secures the stability of sports cars for the SUVs.
CONTENTS
2 Pick Up
4 Global Kumho Tire
8 World Issue
10 Tire Test
14 New Product
16 Motorsports
20 News
22 Line Up
3 KUMHO TIRE
Tire Journal 2015 No.1
Publisher Chang-Kyu Kim(President & CEO, Kumho Tire Co.,INC.) Editor Soo-Min Kang
Kumho Tire Co.,INC. KUMHO ASIANA Main Tower, 76, Saemunan-ro, Jongno-gu, Seoul 110-857, Korea
Tel +82-2-6303-8259 Fax +82-2-6303-8578 E-mail smkang@kumhotire.com Design Autobahn Design House Co.,Ltd(+82-2-522-9320)
Kumho Tire Network www.kumhotire.com / www.kumhousa.com / www.kumhotire.ca / www.kumhotyre.co.uk / www.kumhotire.de/
www.kumho.com.au / www.kumhotire.com.cn / www.marshaltire.com
KUMHO TIRE 4
Global Kumho Tire
Calgary
Vancouver
Winnipeg
Montréal
Toronto
Kumho Tire Roaming the
Massive North American Market
Detroit
North America region is the world’s largest tire market where global
KUMHO
TIRE
CANADA.,
INC
New York
Chicago
Washington
tire companies are in fierce competition. Kumho Tire entered the North
American market early establishing the Kumho Tire American Technical
Center(KATC) in Akron, Ohio, USA in 1990, and once again focusing on
San Francisco
developing the North American market resuming factory construction in
Georgia, USA. Kumho Tire is actively enhancing brand awareness through
sports marketing with sponsorship agreements with the NBA, America’s
KUMHO
TIRE
U.S.A.,INC
professional basketball league.
GEORGIA
PLANT
Atlanta
North America Accounts for 20% of Tire Market
ed States has escaped from the effects of the 2008 global
The North American Region with the United States as its
-
center is a huge market accounting for 20% of the world’s
ery with consumer sentiment turning around. With the
tire market. Currently the scale of the world’s tire market
US Light Vehicles Sales and Rate of Increase
(in thousand vehicle, %)
2011
12,779
is estimated to be 1.6 billion tires, of which more than 300
large consumer durables like automobiles has increased,
million tires are sold in the North American Region. The
extending to the acquisition of new and used automobiles
2012
14,493
automobile sales totaled to about 15 million units for
2013
15,582
United States is the home of the automobile industry where
numerous automobile companies, including Hyundai Motors, compete to build local factories. Global tire company
in 2007(16 million units), two years before the worst crisis
the end of 2000 but is recently gaining traction. The Unit-
4 KUMHO TIRE
of the United States automobile market in 2009.
KUMHO TIRE 5
Kumho Tire
American Technical
Center(KATC) in Akron,
Ohio, USA
Outlook for the tire market which is inextricably linked to the
in 2011 but showed a 60% increase in 2013 for a market share
American Le Mans Series(ALMS) showing off its
-
of 22.25%. The United States Department of Commerce made
tire technology. In 2011, Kumho Tire entered into
a preliminary judgment against Chinese tire manufacturers and
sponsorship agreements with National Football
will begin collecting anti-dumping duties in the range between
League(NFL) team New York Jets and National
tires. The United States tire market has grown by 1.6% this
19.17% and 87.99%. Other countries are expected to gain benthe United States tire market to grow yearly at the rate of 1%
to form a USD 21 billion market. Although the United States
NBA and NBA D-League, imprinting Kumho Tire’s
brand in the minds of North American consumers.
US Automobile Tire Major Import Country Status
tire import market has slowed down, the market is showing a
(%)
Rank
US Tire Market Scale and Rate of Increase
2010
2011
2012
19,802
20,118.8
US Tire Import Scale and Trend
2011
2012
Market Share
2011
2012
Rate of Increase
2013(1-11)
13/12
Tire Factory built in Georgia, US
In July of last year, Kumho Tire’s Georgia factory
sum
100
100
100
5.50
-
1
China
11.99
14.78
22.25
64.69
cial crises, were resumed catching the attention of
2
South Korea
17.36
17.47
13.09
-22.56
North American tire industry. The southeastern re-
3
Canada
12.17
10.85
10.08
-2.51
gion of the United States where Georgia is located
4
Japan
13.46
10.11
8.62
-9.89
5
Mexico
7.52
7.55
7.33
1.03
6
Thailand
5.67
6.76
5.88
-9.02
7
Indonesia
6.56
5.98
5.76
1.44
gion. The Georgia factory is in proximity to the Kia
8
Germany
4.79
4.63
4.83
9.99
automobile factory (177km) and Hyundai automo-
(in million USD, %)
19,372.6
Country
is becoming the new Mecca for the automobile
industry behind Detroit and the Michigan State re-
9
Chile
3.01
3.85
3.47
-4.22
bile factory (296km) allowing for easy access to es-
10
Taiwan
2.88
2.86
3.10
15.08
tablish OE tire supply partnerships with automobile
manufacturers. The effects of such partnerships
(in thousand USD, %)
would be great considering that United States and
Canadian consumers prefer to change tires with
6,799,185
7,435,825
History of Kumho Tire in North America
identical to the OE tire.
Amongst all the obstacles, the good news for Kumho Tire is
The Georgia factory is expected completion in
that Korean tire brand awareness and preference has been
2016 with the production capacity to produce 4
million tires yearly, thus upon completion of the
2013
7,233,739
Kumho Tire established the Kumho Tire American Technical
-
Center(KATC) jumping into the North American market, in-
mestic Korean tire production. This is another step
for Kumho Tire becoming a global tire brand. Kumho Tire was established in the 1960s, the 1970s
-
States automobile tire import is tough. Korea’s market share
supplied Ultra High Performance(UHP) tire ECSTA KH11 as
riod of growth, the 1990s was a period of techno-
Original Equipment(OE) tires for Chrysler sedans, and in 2008
was a period taking steps in entering the global
and the second highest share in 2013. This is not an isolated
-
Tire’s North American tire SOLUS KR21 was rated number one
market and now in 2010 Kumho Tire is on the cusp
port countries including Japan, Canada, Thailand, Chile, etc.
in consumer satisfaction for Standard Touring All-Season Tires
of global market expansion. The resuming of Geor-
by online tire retailer Tire Rack, and ROAD VENTURE APT was
share, most were minimal in its increase.
rated 3rd by <Consumer Report> in its tire tests.
The reason for the fall in market share is the encroachment of low
Kumho Tire also focused on strengthening brand awareness
priced Chinese tires. Chinese tires had a market share of 11.99%
through sports marketing. From 2006, Kumho Tire participated
in a sports car racing series based in the United States, the
6 KUMHO TIRE
in the company’s current plans. When the factory
Market, but also the global tire market.
KUMHO TIRE 7
World Issue
Kumho Tire Standing Tall in the
Global Market with Sports Marketing
Official Sponsorship Contract with Bundesliga Football
Clubs
Kumho Tire is actively increasing its global brand awareness with the use of popular sports marketing. Kumho Tire is
using basketball in the United States and football in Europe in an effort to strengthen communication with its customers.
NBA All-Star Brand Marketing in New York City, the
Heart of America
WORLD
ISSUE
8 KUMHO TIRE
KUMHO TIRE 9
Tire Test
Continuing the CRUGEN Reputation
Suddenly SUVs are shedding course box designs and transformwhen SUV that were aimed for rugged off-roads changed their
stomping grounds to the smooth asphalt. With these changes, the
ditions are added to the traditional characteristics of SUVs includ-
Kumho Tire’s CRUGEN is a new brand released with such urban
SUVs in mind. CRUGEN Premium focuses on the on-road experience, rather than off-road, suggesting a new standard in SUV tires
mance urban SUVs. These tires are for those great SUVs of high
-
HOMAGE for High Performance SUVs
tion of our instinct for speeding like a sports car. This is the reason
that the core of tire identity is excellent handing and high speed
stability.
Design encompassing city skylines
-
Driving comfort comparable to sedans, stability at high speeds, thrilling cornering performance, and
confidence to not mind rough off-road driving are the virtues needed for the recently popular highperformance SUVs. Kumho Tire’s CRUGEN HP91 is our dedicated homage to these premium urban SUVs.
addition of decorations using Kumho Tire’s special shadowing efdimensional look and an urban style.
The detailed patterns in the tread also catch one’s eye. The 4 chanwet surfaces, while the sharp detailed patterns was designed reic speed is expressed on the whole body of the tire. Such sidewall
and tread designs is in harmony with the sleek SUVs of today.
10 KUMHO TIRE
KUMHO TIRE 11
HOMAGE for High Performance SUVs
The CRUGEN HP91 went the extra step optimized for high
performance urban SUVs. These tires are for those great
SUVs of high stature but better for on-road driving with the
occasional stimulation of our instinct for speeding like a
sports car.
Sports Car like Thrilling Driving Experience
In our recent test, the CRUGEN HP91(255/55R18) was matched
with a BMW X5. The BMW X5, which was produced as the new conwith the CRUGEN HP91. The maximum output and torque from the
3.0 diesel engine is true to the high performance SUV label, while
Now it is time to test this combination on the road. As we increase
the speed on an urban highway, the exceptional compatibility slowly
shows its potential. The speedometer needle has passed 120km
but the actual speed cannot be sensed as the ride is silent and
lows for a quicker handling response and high speed stability.
Exiting the urban highway, we enter steep winding roads. Attacking
do not lose grip allowing for a stable ride. The conclusion seems apparent. For those who would like to own a SUV with the comfort of
the CRUGEN HP91 is your answer.
12 KUMHO TIRE
KUMHO TIRE 13
New Product
New Product
An excellent choice for the sophisticated urban SUV
Superior performance for premium SUVs
CRUGEN
HP91 wasmaterial
born forfor
theoptimal
premiumwet
urban
that arestability
more fitted
forat
on-road.
It secures
-High
technology
gripSUVs
/ -Driving
even
high speed
firm
stability evenhandling
at a highand
speed
and grabs
theconditions
road for rapid
cornering
losing
It silica
-Extraordinary
braking
in wet
/ -Low
wearwithout
through
highbalance.
dispersible
secures
the stability
of sports
cars for the SUVs.
CRUGEN
HP91,aquaplaning
in particular, boasts its excellent
-High cornering
stability
/ -Outstanding
resistance
against
performance on wet roads. The four broad grooves quickly drain water and the delicate and scientific design of tread ensures excellent steering and braking on wet roads.
High-Tech Materials & Compound
– The latest material compound system and multi-functional rubber
offer both a comfortable drive and greater wear performance
Stylish Lateral Design
- The Stylish Curve Type Angle increases both rigidity and the size
of the contact area to improve handling and stability on all surfaces
3D Dimple Design
- “C-Cut 3D” maximizes both block rigidity and durability
Wide 4 Channels Main Grooves
- 4 wide circumferential grooves for efficient
e cient water
waterdisplacement
displacement
Better stability at high speeds thanks to ESCOT, KUMHO TIRE
independently developed design technology
A
B
C
D
14 KUMHO TIRE
- Increased tread and sidewall rigidity offer
o er better
betterhandling
handlingand
anddurability
durabilityat
athigh
highspeeds
speeds
Convex TR
- Maximizes grip through even contact pressure
Increased Tread Rigidity
- Equipped with High Tensile Aramide
Increased Bead Rigidity
- High rigidity Bead Wrapping
- High Modulus rubber used in sidewalls
Strengthened Rim Protector
KUMHO TIRE 15
Motorsports
AUTO GP 2015
PRESENTATION
KUMHO TIRE’S
HEART-STOPPING RACE BEGINS
16 KUMHO TIRE
Opening day for Auto GP 2015 is imminent. Round 1 will start in Marrakesh, Morocco on Apr. 19
with 7 total rounds being held in Hungary, Great Britain, France and the Netherlands. Kumho Tire
will attend and provide an exciting race with its F1 technology infused tires and faster machine.
KUMHO TIRE 17
Competing with a 1.5 second faster Racing Machine
renamed again in 2010. The race regulations was
changed to follow F1 Rules and Regulations while
tires and machine outputs were upgraded to a newly
Series).’ Auto GP is a Formula Competition right below
bile companies. The reason for the attention is that
of a F1 race, while tire and automobile companies can
display company products and technologies showing
The Auto GP 2015 Season is heightening expectations
of global motorsport fans with faster machines. Racing
machines with 550 horsepower 3,400cc V8 engines
can reach a maximum 300km/h top speed, shortening
Kumho Tire Speeds to F1
Another reason to pay attention to this year’s Auto GP
ed to the frontal portion of the racing machine, while
Auto GP 2015 Season will have racing machines that have shortened lap times
by 1 to 1.5 seconds. Machines have become faster and driver
completion will grow fiercer.
F1 test. Auto GP has now become the actual gateway
to the F1. This also applies to Kumho Tire where the
-
Auto GP racing machine, ecstatically stated “This is
-
-
an and foreign motorsport competitions starting from
1990 while researching racing tires. In 2007, Kumho
an experimental F1 tire branding Kumho Tire’s burning
desire for racing into the minds of motorsport enthu-
The 2015 AUTO GP Calendar
19 April_Marrakech / 03 May_Hungaroring
24 May_Silverstone / 28 Jun_Paul Richard
12 July_Zandvoort / 06 Sept_Brno
04 Oct_Barcelona
siasts.
Kumho Tire’s racing continued. Kumho Tire maintained
port competitions, including the Europe Masters F3,
Germany VLN Series(Veranstaltergemeinschaft Langstreckenpokal Nürburgring), and CTCC(China Touring Car Championship). In 2012, Kumho Tire together
companies of the Auto GP. In 2013, Kumho Tire was
F1 racing machine, and in 2014 held a real race-like
tire test on the Catalunya Circuit in Montmeló Spain
Kumho Tire started supplying F1 standard tires at the
Auto GP in 2014, inching another step closer to the F1
stage. Auto GP 2015 Season will be an opportunity to
18 KUMHO TIRE
KUMHO TIRE 19
News
Kumho Tire wins Red Dot Design
Award for Fourth Consecutive Year
Kumho Tire News
the 3 categories of product design, communication design, and design
concept by the Design Zentrum Nordrheim Westfalen in Essen Germany,
considered to be one of the three major design awards together with the
International Forum (iF) Design Award and the Industrial Designers Society of American (IDEA) Award. The three Kumho Tire products awarded
CRUZEN
ECSTA HS51 and CRUZEN HP91 are imprinted with Kumho Tire’s sidewall
Kumho Tire to relocate Nanjing China Factory
Expects benefits from construction of state-of-the-art factory
identity. The Kumho Tire symbol wings are used as the design frame with
differentiated graphic and hologram designs for each product resulting in a
reinforced premium product image. Kumho Tire’s Sealant Tire has attracted
Yuanyuan, China’s deputy director of State Administration of Work Safety and Luo Qun, a member of China’s
-
-
jects where the sealant gel layer within the tire will automatically repair itself.
cial Sang-Chan Ku, South Korean Consulate-General of
Kyu Kim, president of Kumho Tire Sam-Koo Park, chairman and CEO of Kumho Asiana Group.
Asia’s Largest Auto Parts Show
‘Tokyo Auto Salon’ Participant
Kumho Tire participated in the Tokyo Auto Salon 2015 with NAPAC held at
return to form in 2015. Tokyo Auto Salon is Asia’s largest auto parts show
ronment for construction including land, water supply,
tuning supplies, etc. Kumho Tire has participated from 2007 for 7 straight
electricity, and road access. Kumho Tire expects to
Nanjing Factory in stages by 2016. Kumho Tire is ex-
construct a state-of-the-art eco-friendly factory combining its separate PCR and TBR factories into a single
-
in Pukou, Nanjing 30km from the original factory site,
-
also equipping the factory with new high-end machines
and bus radial tires(TBR) factories in stages from 2015
to the end of 2016.
quality tires. The company also expects to be able to
supply premium Original Equipment(OE) abroad with
the new factory.
the city to new sites, holding continuous relocation ne-
a plant in Nanjing, China in 1994. Kumho Tire is cur-
gotiations with eligible companies. Kumho Tire started
rently maintaining a sales corporation in Shanghai,
four manufacturing plants in locations, Nanjing, Tian-
and reached a basic settlement for compensation in the
jin and Changchun, and a Kumho Tire China Technical
Centre(KCTC) in Tianjin, China.
Beautiful Companion of Vietnamese Multicultural Families
tural Families’ was announced. The Kumho Tire sponsored program reticipants) supporting the chosen participants with all expenses, including
factories will be relocated.
In regards to the relocation, Kumho Tire held a groundbreaking ceremony on the site for the new Nanjing fac-
friends to promote emotional stability while helping their children better
Program for Korean-Vietnamese Multicultural Families’ in Jan. 2013, this
the ceremonies. Many guests were in attendance for the
20 KUMHO TIRE
KUMHO TIRE 21
Attractive Point
A. Reinforced breaking performance on wet
roads and snowy roads
Major Performance Features
Semi-Knurling and the 3-dimensional blocks
Ride Comfort
Quiet Driving
Handling
Braking on wet roads
High-speed Stability
Mileage
Relative Comparison for Similar Grade
Tread Design
Attractive Point
- Minimizing noise, comfort and safe driving performance
- Technology of grip reinforcement for maximizing braking performance
Wet performance
4 Channel Main grooves for reduced hydroplaning
Embossing Shape within the grooves act as stone ejector
- 3~5% improvement in fuel consumption
in proportion of Low Rolling Resistance
(LRR)
- 10% reduction in fine dust particle
emissions when tire is rolling
- Calm and quiet for unparalleled
comfortable driving
- Uncompromising performance through
improved LRR
Handling stability
Center Solid Rib Block to increase handling stability
Traction performance
Bite edge, Sipes & Lateral Groove to increase snow
traction/performance
Noise performance
Optimized Variable Pitch technique applied to minimize
noise during travel
B. Minimizing for shock and vibration
Technology
Block supports reinforce for high speed stability
Lower R/R Tread Compound
- HDS (High Dispersible Silica) compound used to strengthen the rubber and even wear
- Coupling Agents Maximizes silica coupling effect for low rolling resistance
Tread Volume optimization through (3D FEM)
Noise
Existing product
Attractive Point
- 3~5% improvement in fuel consumption in proportion of Low Rolling Resistance (LRR)
- 10% reduction in fine dust particle emissions when tire is rolling
Existing product
Ride
Comfort
Mileage
Lower R/R Mold Profile
-Minimizing the distortion when tire rolls out space tread & side Profile designed for lower RR.
-Efficient tread profile considering wet traction and rolling resistance
- Calm and quiet for unparalleled comfortable driving
- Uncompromising performance through improved LRR
C. Reinforced driving performance on wet roads
Tread Design
Adoption of the 4-channel straight-line grooves for drainage enhances the draining performance on
the wet road
Wet performance
Special Steel Belt Layer for better R/R
- Belt Layer optimized for lower R/R - High tensile belt layer strengthening the tire
4 Channel Main grooves for reduced hydroplaning
Embossing Shape within the grooves act as stone ejector
Handling
Braking
High Intensity Body Ply - Body Ply efficiently improves R/R during heat generation
Super High Tensile Bead Wire Bundle
- High tensile bead wire improves the tire’s load range during travel
Handling stability
Center Solid Rib Block to increase handling stability
Traction performance
Bite edge, Sipes & Lateral Groove to increase
snow traction/performance
22 KUMHO TIRE
Noise performance
Optimized Variable Pitch technique applied to
minimize noise during travel
Rolling Resistance
Wet performance
- Hydroplaning simulation through super computer simulation.
KUMHO TIRE 23