Media Kit 2016

ISSN 1862-6386
magazine for international information management
Media Kit 2016
Become part of tcworld magazine with
our great package deals on advertisements
ISSN 1862-6386
magazine for international information management
November 2015
Fundamentals vs. innovation
ighly targeted
H
global readership
What do users really expect from our content?
Faster than agile –
live XML documents
Technical communication:
a wicked problem
Letting go of the book paradigm to reap the full
potential of XML content
How Nemetics could help to solve our toughest
challenges
istributed at all major
D
industry events
ver 17,000 online
O
subscribers
tcworld magazine –
the world of global information management
What is tcworld magazine?
tcworld magazine is tekom’s magazine for international information management. tcworld magazine focuses on how
companies face the challenges of communicating with customers, partners and employees
in an increasing number of international markets.
Our magazine covers
FOCUS
· c omputer science such as ubiquitous computing and Augmented Reality
· content strategy, including insights into customer experience and content
marketing
· t echnical writing from content creation techniques through to publishing and
process management
· t eam management, including methods of staff retention,
motivation and stress management as well as team communication techniques io. Your Way.
Your Stud
· c ultures and markets, where we explore various regions and locales and illuminate
lation ity
legal requirements and cultural etiquettes.
uctiv
1
· t ranslation and localization, including terminology management,
2
translation management and localization standards
16
5
ures in SDL
cing
Introdu
y new feat
e of man
io 201
Trados Stud
just thre
Auto
e more
, translat st 2.0
Type less
gge
AutoSu
with SDL
Suggest
Trans
Prod
of
most out ion
Get the
slat
dio tran
your Stu with AnyTM
memories
3
ion
r
translat
Update directly from you
memories with Retrofit
s
target file
Bala
again ncing sta
st the
n
need dardizatio
for cre n
ativit
y
Structu
red aut
horing
compan doesn’t
have
ies can
to be
balance
the
standard adversary
of crea
ization
Pring
and crea tive writ
le
ing. Thre
tivity
e case
for opt
stud
It is a
imal doc
comm
on stere
ument ies reveal
thori
ng is
how
otyp
ation.
rigid
By Alan
e that
tivity
, unbe
. In
struc
tured
Creativity my experiencnding, and
aufree of
e, the
is nece
creaoppo
ssary
site is
to deve
lop struc true.
tured
work
flows
, and
spec
ific requ – if deve
irements loped with
work
flows
the
in mind
enab
Busin
– these
ess requ le creat
irements ive solut
ions.
often
demand
flexib
ility in
how
tribu
content
ted.
is deve
Three
short
loped
case
Publishin
and disstudi
g’s colla
es base
trate
d on
bora
how
and stand companie tions with Scriptoriu
m
clien
s can
ts illus• Desig ardization
balan
. The
ners
ce creat
case
com
tions
to prog municatin studies are: ivity
puts
g layou
ramm
SOLU
ers for
t spec
TIONS • Flexi
automate ificable layou
d outlicati
ts for
ons
well• Evalu
desig
ned print
ating
effor
pubts to
custo
mize
procedur
Design
es
<xsl
:var
<xsl
iabl
:var
e name
<xsl
iabl
:var
e name = leve
<xsl
l-1iabl
:var
fami
e name = leve
<xsl
l-1iabl
ly >San
:var
size
e name = leve
sBol
<xsl
l-1iabl
>14p
d</x
:var
line
e name = leve
t</x
sl:v
<xsl
l-1iabl
-hei
sl:v
aria
:var
weig
e name = leve
ght
ble>
<xsl
l-1iabl
ht >nor >15p ariable>
:var
styl
e name = leve
mal< t</xsl:v
<xsl
l-1iabl
e
:var
inde >normal< /xsl:var aria
e name = leve
l-1iabl
nt >0pt
ble>
/xsl
colo
e name = leve
:var iable>
</xs
iabl
= leve l-1-spac r >#00
l:va
l-1e-be 0000</xs riable> e>
spac
fore
e-af
>42p l:variab
ter
>4pt t</xsl:v le>
</xs
l:va ariable>
riab
le>
In their
<xml>
<xml>
<xml>
<xml>
<xml>
<xml>
<xml>
</xml>
<xml>
</xml>
</xml>
</xml>
<xml>
</xml>
<xml>
<xml>
<xml>
</xml>
</xml>
</xml>
<xml>
<xml>
<xml>
</xml>
<xml>
</xml>
</xml>
</xml>
<xml>
</xml>
<xml>
<xml>
<xml>
</xml>
</xml>
</xml>
<xml>
<xml>
<xml>
</xml>
<xml>
</xml>
</xml>
</xml>
<xml> <xml> </xml>
<xml>
<xml>
</xml>
</xml>
</xml>
PDF
PDF
PDF
PDF
<xml><xml>
<xml>
</xml></xml>
<xml>
</xml>
</xml>
</xml>
</xml>
</xml>
</xml>
early
matio
effor ts
n, Scrip
to
extra
torium’s gather form
cted
atting
specificat styleshee
styles,
infort prog
table
styles, ions from
ramm
temp
XML
XML
XML
XML
source
source
source
source
files
files
files
files
Figur
XSL-FO
XSL-FO
XSL-FO
XSL-FOstylesh
transfo
transfo
e 1: Typic
stylesh
transfo
transfo
stylesh
stylesh
rm
rmrm
eets
eets
the
the
rmthe
eets
eets
al XML
XML
the
XML
XML
XML
conten
conten
conten
conten
-to-P
t tt t
Flexible
DF proce
PDF
PDF
lates
and so
ers
the
PDF
PDF
output
output
output
output
parag
ss
on, in
created
of chan . The prog
created
created
signed layouts
created
raph
the
ramm
ges
for
ers also existing
print
the desig from the
DTP
publicawell-derecei
temp
ners
ved
late
made
• Make
Auto
tions
mate
the chap requests designers. a list
d PDF
• Chan
nical
Often
comp
such
ter head
form
comm
ge
,
as:
any need
atting
unica
desig
rate blue. the heading ing a little
layou
work
tion.
ned
ts. Auto ed to prese
s well
bigger.
color
content
But
comp
for techgood
to the
mate
rve the
anies
for print what abou
d
enou
new
high-qua
Thes
enab
gh beca PDF form
t high
outs
corpocontr
e requ
le flexib ed book
gene
ol over
lity
attin
use of
s? How lyests
prog
ility in
Flexibility rated from
pagin
Scrip
were
the need g was not
ramm
can
toriu
ation
print
perfe
struc
atic
in PDF
m prog
num
, line
/PDF
for preci
ctly reaso
for a
tured
that
form
bers.
break
layramm
outp
trans
comp
atting
se
out spe ers com
How
s, and
nable
ers
ut was content?
form
What
any’s
duction
many
InDe
requires
, but
so on.
the sourc developed
munic
is
print
signpoints
mers cification
ent of
ed study a requirem
comp
rate blue?the Panto
styleshee
in Adob specialist
e XML
ating
Here
is a little specific
how the
ne
atible
for
ent
s,
is
color
conte
a samp
guides.
e InDe
who
autom s to pro layassum
XML
To impr
bigger
justin
code
nt into ts
file.
es great information
le of
desig
sign,
Prog the
for the
ove comm
?
gramDesk
an
the sourc
is used ate d
ned
refined
In short,
impor
desig
toptance
posit
break
corpolayou
<p>W
publ in
ners
e XML
• Inforout put
ionin
XML plate
layou
s acros
ts
hen
and style unication
providdesig ishin
g of
XML.
indep
matio s
conte
ts by
toriu
deve
s page
ers ensu
g (DTP
betw
es a ners
enden
n typin
imag
impo
m
nt:
lopi
shee
tures
een temp
) softw
t ing
rtan
es, how adred that s, and
ng a
t prog
docum
vironm
a arethe form softw
and tag-d g using
process styleshee
t to
visua
helps
are
so on.
test
entati
<b>a
ent that
struclate
text
the
that remaioffer
that relies t programm rammers,
attin
reade
ensu
inter
riven
ll</
on g en- l inter
bed,
The
s teminform
to XML,
face
First,
re
face
b>
rs comp visual
seman
In its
of
desig
it is
n valid
quir
ation the facilita
that
er deve a Scrip basi
show
on…
the
flow
they
tics
how thefor deve
trans
reuse print and
emen
wherepage tes
c case
rehe
prog
style
you
of cont nconte
abilitycomm will
ition
loped
ts.<
PDF inform lop-irrespective
instan
of
a size, s what
ramm
cove
nt can
s for
/p>
to struc nd the
the page
ents
tlyerhave sheets!
a
consu output. ation
of contetheto reuse
r
larthe
spacing singu
informati ent
set of
to seaml
and
of a multit satisfy
your
mers
The reaches
thed
tured
the style adde
thebetw
The
page
nt across
requireen font
refor •each
deta
esslyshee
the
trans
Speci will look
authoring on.
udeThis
size
emen
delive
mats.
of audie
<Par
form
chann
does indee
alizat
like:
settin
parag
ts
ts. rFor To iled code
styles
agra
Exten miss visua
ed XML
els.gs,
, the
ion of
l nces
raphtypesparagraph
aspe or
What
phSt
in
exam
develo
the comm
ct of
DITA offers ding
tag or Phys d provide is
the
ingconce
inform
XML
yleR
for-temp s, and so
<Cha
inclu
depen , the
ple, p
follow the InDesign
in struc
ange
ract
labelical
des
ation
the
for varied forcustom conte
ent
on. ding on
consu
pt furthe
ing samp
contepage
<Con
erSt
late
Appl
refere
reads
temp
turedr,
XML
definition anauto
el. Howe
mers are
mate
nt at adime ability to
deve
8.5
nt tent>Whe yleRange
iedP
who
nces
docum
late, as
le:
d outp
lopm
arag
ences : output forma </Chtarget
granu
ver,init isx
the
(DTD)
a text
to
entuts. workflows
nsio
raph
show
, enterp
Appl
ent is
larns.
arac ed n deve
11 in;
impor
ber that
thatorembo
ts and
• Topic
levDime
Styl
iedC
that
terS
n in the
Inste
lopi
XML dies: type
tantA4to
rises have <Cha
US focuse
nsio
audiwhat
e= Para
hara
orien
tyle
gene
ng
that
ad,
ract
edito
Lett
is
remem
ns
a
is
cter
d on
Rang
erSt
labelesize
defin
rate
labele
test
<Con
er
8.3 traditi
r to deve programm
that techn tation
grap
Styl
e>
is conte
yleR
d is s are that
d and
tent
es
bed,
in form
in gle
onally
hSty
acco
the attin
prog
nt reuse
ange
× 11.7
>all
ers use
sourci
ical
how
lop style
</Ch
le/b
it is e= Char
mmodit
sense
it is essen crucial. 8.3
ramm
comm
entire
Appl
For effect
arac
ng in
ody
</Co
acte
is terized
ate
impo
in.
in x
g.
unicat
shee
ers and
ly focus
>
<Cha and terS
rSty
an indust
tial that
sin- tyle ntent> iedChara
labor
rtan
ive reuse, both
t code
ors can So, how can
le/$
rateHe
t to
by tight
the labelin 11.0
out dippin onate
cter
ryract
Rang
themost
erSt
ID/[
in. constrpape
andthen
<Con
charac
ensu
r
conteeffici DTP temp
style
Styl
e>
contadeve
yleR
spec
tent
budge
g is
re that No char
nt withg into
late desig
shee
e= Char
ins loped
ange
aints,
proce
>basificat
forma
</Ch
ts, arac
mats
ently XML
acte
t
resour
correcanoth accu- and
ions
tion.ss that the
string</Pa
you
acte
in which
variou
to idencan
ners
Exten the
ce ic cases AppliedChara
terS
t set of
cove r styl
ent ragr
rSty
non-n
ates a Thus,extra
s forcoltechn
sibleconte for auto
e] >
in most
tyle
er inr </Co
the
for
be read
le/b
timesc
egotia
cts the
falsely
stylesing
matesoluti tify be
ical Micro
cter
Rang
Stylent
form
your
old
ales,
cases,
nten
jects
ble qualit aphStyle
comm
Styl
codewhile
heetd on. Techn
e>
reuse
shee
attin deemed
>
soft
requ
might
t>
(XSLXMLeach
e=
unica
based
without
comm
t Lang by outp
Word
g
irem
y. Foster Range>
the key
settin
to carry
tors
ical writer
context
ents Characte
PDF outp FO) is a
file. choos
ents
uagemovinut?
accou
g and
out
temp
The Word
.</C
view
-Formg their
and struct
nting
inclu
e able and creonte rStyle/$
late desig reuse
ut from common
dilute
atting enterp s feel that
, this
Codi
desgener
nt>
ure results for the
file expla
ID/[
solut
s
docum
XML
the defau
ng in
Obthatthelabeli
rise conte
No char
value thener
ic sumer
need
the XSL-F content ion for creat
As the
form
s as nece revieto
acte
lt value ins entation, from in unusnt words
ws ensur
ng
Word
the settin
attin
r styl
ing
perspective
• www.
O style (see Figur
DITA stan
e marku s’. The
the cong of
ssary
file to is correc
, the
e] >
marke
samp
gs, modp,
e
shee
the PDF
In other
.
emph
the prog t. , and
Using
twired
le code
embr
over the
dard cele
ts cont 1).
returns
asis shoul
technical By way of
for-Au
.com/defin
the
acing
Image
ramm
outp
are able ifies
thorin
XML
rols
pressthe
: © tiero/i
der (see
ut.
comm
struct
ly strea Word
last dec
g-Effic
brates
reviseto identi
esreleas
rather
docu
• http://
onFigur
first-level The follow the
or
uredment be
unicat
iencystockp
d
mline
than
type
others
xml.co
ture
fy the
ade
ors
autho
Identified-1 e/Prov
hoto.c
e
en-Co
levera
of
gram
to
s
uthing
2).
ing
verpag
d
head ntentstructure
inform
and note its 10th ann
choicesmers your the
colle
ringct
om • http://
technica
for recei gingdeve
ings: Reuse hour bad-mo
16700
es.org
ation conta
a docum
XML.
everyp
value
and
credit techn
iversary
lopm
2.htm whole
/DITAlunch
can
steal
All ent
-Strate
how muc
l doc
s greatent,
icalvecomm
ageisp
• http://
the
expecte
Reuse
gies- who make add
don’t
speci
with
- regardless ined within
toregard
proce
ByRefe
respec
who
thecontentw ageone.com
rs
the
fic
unica
g; the people coworke
h has chan this year, we
comm
NOVEM rence.
d to offic umentation.
ss. tive
styles
meas
sales skills
tors
gossipin
ive meth
to heets
even /2014
ents
rangle
uremvariou Pro- information of how the
odolo
go
techn
and
/01/27 BER 2015 pdf
aggress
but
,
DITA
reflect
serve
ially
skills,
r.com/
. ology
gy
ents s outpu
Also,
main
ged in
about /xml-i work; passiveDITA,
a problem
as a form
continu
release
think10/27
they t forma is used across
the
I2008/
or detai
the
tain thebeinmore
on its
s-notment, people
DocB
refere
the way
that
to
the-an to you about
manage
of XML,
ts. It
by the
I cringe when
es to evo
existenc
by the
We tend ook,styles
indust
or heets nce
swer/
sonal /content_reutalk directly
code
to those ledthe
ly useful.
boss.
we thin
ry priorit is important
type andandother
end
Guren
struct
I always
e
se_is_
poor interper
lve with
in to your tured
who ured
are incredib
NOVEM
young, granu s. are driven
By Leah
izes the
it_harmful/
courses,
are2015
through
hand
later autho
and compla
ways the of 2015 and
nication
use of
autho negativelarity of
the DITA k about stru
when we BER
XML, as
ring
ASDs I made that quickly got out of track
l commu
mistake
ring
m in which
and naïve their around
strucLightwe
the forme over levera
cSim
and
standard
adopt
trusting
projec
hanging
In my technica in the online classroo
tent is
ging
or projectsplified
to estimate
r drives
that he ed durin
term
ts.dXML
back byto imple
ight DITA 1.3 specifica
skills,
Figur
can be
ves. It is both
forum
know howTec
Image:
how cong ensure labeled within
e 2: Word
is only
che
can be held
tion
set up a
I didn’t
ment
e themsel
e once confesse
© barsik/
hnical
cke
pointing
used.
how
a docum file
because
struct one one way
colleagu
the right
r
istockp
can introduc
aker because
excer
uredit.autho
people. A
hoto.co
ent to
I’m a bigEng
when I realize
one of
level of
students
to othe
STE
FrameM
pt with
m
them.
the ways
look at these
helps to your current needs. this is a lish (ST
reuse.
ring.
sneer about
g and terrifying
page
r
nts are. I
XML is
had
E)never learned
an
tured
rs used to
to imple
charmin
size infor
But,
beyond make education, and
autho
enginee
of the participa women at the very
not learning
STE
ment
4. Learn
inginstructio
ring.
mation
of us focus
me into
struchas
of the senior
and
most
young some
in continu
was
shoes
dicti
bullied
many
But
men
he
ns
it.
s
have
believer
much
“I
onary truly demand
as clear
thought
grammar than
ed young
studyand I think,
rules
colfresh-fac
as poss “He prettynt tool just because I
that my
rules and
career that . right now, rather
of their career
ible.
teaching
to report
To reme
need
importa
the
beginning
thou
I’m happy
future. I was
and the
what we
onmber
and learned
them.”
35 years
us in the
and clever.”
and one sands of
,
field
reme
help
all
cool
courses
the
will
older than
in
the rules eady content
mber
I like this
since taken
ing what
I’ve been
ion at
global-ris
theonappr
because
league has
writing
diffic
Yes, it’s true.
ry
any localizat
a certain - Not appr
– perhaps
oval don’t do
ult. Canthat
a topic
enjoyed
flown by
a very sedenta
ovednt said, “Westatu
basics.
annoyed
s to
time has
you
and I have
health
it − this is
ofbethe
es wish that Approved
participa
umente
ABOdUT
. Let’s face
very much
word
17
wasn’t
I sometim
y.” She seemed
as a noun
that
profession
fluid * 7. Exercise Deba
THE AUTH
many well-doc
heart- - Approved
And yet,
a comarershi
my compan
something
success.
a forceful
in front of
later, she?
career. There
ORS
It
hear about
as antoadjec
and have
degree of
to sitting
Gupt
Two months
and fitness.
are so many Approvedshe had
s relating
a
back in time
tiveto her. jobs and suddenly,
self. There
problem
as a noun
I could go
in your health your energy
ately useful
Bisw
so
younger
immedi
up
way, and Can
changed
With more
all day.asInvest
that
with my
hadas
puterhas
the hard
you remewrote that sheand
to-heart
ways to keep
something
than
an adjec
.
the best
I had to learn
seven
Studying
of been
workterm
is one
tive. and creyears of
s and the mber
things that
ing in
have avoided
share
a hot topic.
just start, video editing
the field
this wasyour orga
s I could
experi
, I can only
for those
unap
ence in
nization’s
and
just because
ofspirits.
many mistake
career tip
provyou (for example
is not possible
technical
ence and
The
the field
is not a waste
inexperi
time travel
have another
technthose skills.
STE term interests edto”alter
comm from you.
By Keith
clips)nativ
almos
of
Do you
But since
from painful
your
Schen
let you use ical
to hearunicat
to make
nical comm techating “How
nichec
ion for
(gleaned
love
years.
gili-Ro
I’td16
does notes?
you starting
kercurrent
out?
berts
ingthe
sure that your
my insights
s your opportu
unifromjob
Web conte He has worke
with all of
ce)
cation
increase
Tech
ignoran
d in
, Sami
your text
nt
develo
you learn
Scrib that direction.
cheerful
Free
Listen
fact that
ped documspace and has
has develo ksha Chau
down.
s
conf
trial
career ine helps you
y. Write it
deadline
trainin
: www The to move
dhuri
yourorms
entation
career:
g mater
all facing
to STE
skills regardped a wide range
.simp
notes. Seriousl
ties
and
there and
ial for
very
.
ety of
lified to be kind. We are
ing produ
of
a wide
1. Take better Rather than sitting
busine
to become
tation
listen to
varict docum
* , actually
ss doma
5. Take time-english.
as well
own
s. It is easy
extensive
to the clients.
pressure co.ukentirely on our
question Fluid is approv
ins. He
listen
conte
projec
ORnt for as creating customenanother
and work
which you to ed as
for
manageme
t and progra has
and focused
clients
a noun
formulating
notes forces is approv
is asking
TmTHE AUTH
service
from the
less.edYou
as a noun only, unlike
self-centered That person who
IBM develo
say. Taking
s landsc
has been nt experABOU
while talking
liquid,
ience,
s.
what they
can be a
ape. Some IT
key delive
ped Darwi
leadin
problem
ents and and as anlittle
information,
adjectiv
g, but you
tectur
are across
g divers and
of the
rables
n Inform
e (DITA)
e. seem annoyin
and process
project requirem
geogr
even if you
e teams
that she
worke
menation Typing
in the
aphica
to upgra
d on includ
about the
help may
influence,
imhas
30 g details (not to
early 2000s
l locatio
Leah Guren
de its
learn more
ArchiOnline
e user
and a positive
back
I was woefully @
forgettin
perator
.
ns.
propri
go
of
when
tion
to
Help
guide
risk
mentor
etary,
Struct
system
s,
you have
g a few minutes I was young; now, debarshi.guis the owner/o has
SGML-based it needed
reduce the
ure Identi
simula
s, API guide
ssment if
resolve
tions and
ptabis TC. She
only spendin
ficatio
rs when
embarra
Inform
ing twice).
its issues
s,
n
each other. gmail.com of Cowwas@ the field
coworke
process
tion the
I
content.
with produ Language (ISIL) ain
learn from
mode
and ask someth
patient with
up to date.
e
ls.
that we all
been active
and
cing standa
to the client
someon
- @ samik
and portfolio but I didn’t
During
al commu
sha.ch r,
I have learned 20 minutes to help
manage
,
rdized
this
your resume
of technic
updated
as a writer,
was an older
gmail ant. audhu
2. Keep
, I took
ing a new, process, XML
to my
.com She ri@
my resume
Recently
clients. He
since 1980
was introd
ing
consult
more
new content
nication
one of my
usually kept
forma
concis
do someth
uced,
and usability
about adding
ing and
ts. The
on-site with
e way
NDA (non-dis
trying to
provid
World
to consult
Help author,
to
to
always think
had strict
own at
an who was
ds did I learn
Wide Web formulate
her time
not able
gentlem
afterwar
this
s in techni. Some clients
so I was
s of the
also came data
now devotes
int. Only
portfolio
to rethin time, which
d” a
and seminar Israel and
ents) in place,
courses
forced
I “sanitize
into its
with PowerPo of the original founder there,
k the prevai
y in NOVEMB
technical
teaching
one
closure agreem
(web)
, primaril
ntation. Had
ER 2015
working
was
project,
ling
he
pagenication
docume
each
writer
longer
book
that
of
real
no
and
based
s
mode
cal commu
into a
use their
at the end
mode
being kind
y and, while
l in favor
more
the docs
l. This
compan
clout. By
assortment.
granu
of a
was furthe
Europe.
mode
a robust
significant
sample from
lar and
NOVEMB
ally.
l. As a
r refine
always had
at the last
typed
ER 2015
still wielded
result,
a valuable
side
d
released
scrambling
a
I would have
DITA began topic-based
s. The flip
had made
wtc.com
the idea
better than
vampire
iate to show
helpful, I
to grow
body.
freely
@ leah@co wtc.com
This is much
ing appropr
from energy is learning to distance
and IBM
to the
find someth
OASIS
6. Stay away
www.co
helpful
Many
life out
minute to
standa
or client.
kind and
things
suck the
three
rds
employer
of being
have happe
who can
release
critical first
prospective
know who
11
from people
of DITA
In those
ned since
on tools.
yourself
career. You
1.0 in June
autho
in soft skills.
the initial
just focus
derail your
ring and
spend the
3. Invest
2005.
career, don’t we get a certain
of you and
publis
types who
hing softwa As of 2015,
negative
years of your
the
and yes,
HAT.
ry
the
are:
new
they
re tools
necessa
DTP or a
Tools are
indust
g a tricky
ry
like time
masterin
buzz from
skills. Things
neglect soft
But don’t
strategy
own
If I had kn ow now:
at I kn
ws TC
erence
then wh vice to aRefne
ad
words of
Summa
ry
The pas
XML or
author structured
ing?
t, the
future present and
of DITA
the

The birt
h of DIT
A

31
NOVEMBER
2015
15 or
m/studio20 studio2015
w.sdl.co
om/
Visit ww
nzone.c
anslatio
www.tr
Who reads tcworld magazine?
tcworld magazine is aimed at professionals from all corporate levels and work fields, who face the challenges of international information
management. Our readers include specialists and opinion leaders from technical communication, translation, localization, content marketing, intercultural communication and other fields.
Issue
Total circulation
Issue 1/ 2015
Issue 2/ 2015
Issue 3/ 2015
Issue 4/ 2015
3,000
2,000
2,000
4,000
Who reads tcworld magazine?
Germany 20%
Others 26%
USA 10%
Romania 3%
Poland 4%
Turkey 4%
Denmark 8%
Bulgaria 4%
Belgium 6%
Italy 5%
Great Britain 5% Netherlands 5%
*Others: Argentina, Austria, Brazil, Bulgaria, Canada,
China, Croatia, Czech Republic, Egypt, Estonia, France,
Finland, Greece, Hungary, India, Ireland, Israel, Japan,
Korea, Luxembourg, Latvia, Malaysia, Malta, Norway,
Portugal, Russia, Singapore, Slovakia, Slovenia, South
Korea, Spain, Sweden, Switzerland, Ukraine, Vietnam
SOLU
TIONS
.
Reach out to professionals
from around the world
Publication dates and deadlines
Issue
Booking deadline
Submission deadline
Publication date
Issue 1
12/22/2015
01/15/2016
02/12/2016
Issue 2
03/15/2016
03/29/2016
04/26/2016
Issue 3
06/09/2016
06/23/2016
07/21/2016
Issue 4
09/13/2016
09/27/2016
10/25/2016
Event overview
Issue
Planned circulation
(printed copies)
Covered
events
Display and/or
Distribution
Issue 1/2016
Issue 2/2016
Issue 3/2016
Issue 4/2016
2,700
2,000
2,000
4,300
tcworld India 2016
Bangalore, India
(February 25 – 26)
tcworld China
Shanghai, China
(May)
Intelligent Content
Las Vegas, NV, USA
(March 7 – 9)
Evolution of Technical
Communication
Sofia, Bulgaria
(June 2 – 3)
GALA 2016
New York, NY, USA
(March 21 – 23)
TLConfernce
Warsaw, Poland
(March 11 – 12)
Localization World
Tokyo, Japan
(April 13 – 15)
tekom Spring
Berlin, Germany
(April 14 – 15)
MadWorld 2016
San Diego, CA, USA
(April 10 – 12)
Information Energy
Utrecht, Netherlands
(June 8 – 9)
Localization World
Conference
Dublin, Ireland
(June 8 – 10)
Information
Development World
USA
(tba)
tcworld conference
Stuttgart, Germany
(Nov 8 – 10)
Localization World
Conference
USA
(tba)
Content Marketing World
Cleveland, OH, USA
(Sep 6 – 9)
Intelligent Information
Copenhagen, Denmark
(June)
Comunicazione Tecnica
Bologna, Italy
(June)
Annual circula
tion:
over 11,000 co
pies
Displayed and
/or distributed
at
all major indust
ry events
Reaching
over 5,000 co
nference
participants
Over 17,000 o
nline readers
Rates
Live
Trim
Prices*
1/1 page
–
210 x 280
2,100 EUR
1/2 page landscape format
188 x 133
210 x 140
1,060 EUR
1/2 page portrait format
96 x 226
105 x 280
1,060 EUR
1/3 page landscape format
188 x 93
210 x 93
680 EUR
1/3 page portrait format
61 x 226
70 x 280
680 EUR
1/3 page
122 x 113
–
680 EUR
1/4 page landscape format
188 x 70
210 x 70
540 EUR
1/4 page
94 x 113
–
540 EUR
1/4 page
61 x 170
–
540 EUR
1/4 page
122 x 85
–
540 EUR
1/1 page 2nd or 3rd cover page
–
210 x 280
2,500 EUR
1/1 page 4th cover page (back cover)
–
210 x 280
2,770 EUR
* Please note: All prices exclude VAT.
Price reductions and package deals
Reduction for repetitions
Buy ads by the bundle
Reduction for volume
Buy ads by advertising space
2x
in 2016
2 pages
in 2016
>
>
2
%
2%
4x
in 2016
3%
4 pages
in 2016
>
>
5
%
5%
8x
in 2016 and 2017
7%
8 pages
in 2016 and 2017
>
>
ISSN 1862-6
12%
15%
386
gement
ation mana
inform
ational
for intern
magazine
r 2015
Novembe
Early-bird specials
Introductory reduction
for bookings
made until 12/12/2015
Package deals
Simultaneous advertising
in tcworld magazine and
‚technische kommunikation‘ ( ‚tk ‘ )
‚tk ‘ ad + tcworld magazine ad
ausgabe
05/2015
tion
. innova
t?
tals vsIm grüten
nen
37. jahrg
ang 11654
en
our con
Ber
from
eich?
Fundam
expect
rs really
What
Risiken von
Übersetzunge
erkennen
n
34
do use
Die Wartu
ng
vereinfachen
Wartungsinf
ormationen
maschinen
spezifisch
aufbereiten
52
Wie
Mensche
:
nication
commu
hnical
m
agie– ren Teca n
proble
wicked
n agile
Anw
tics
tha enderinte
tsresse
Neme
Faster und
n erforHow
cumen the
nges
challe
full
sche
L doumse
n
tzen
to reap 14
live XM
could
help to
solve our
igm
book parad
go of the
nt
Letting of XML conte
potential
tough
AnzeIge
est
Connectin
Visions, Techng your
and Custo ologies
mers
www.star-grou
p.net
‚technische kommunikation‘
10%
10%
on ad in
tcworld magazine
German-language magazine
for technical communicators
· Appears 6 times a year
· 10,000 copies per issue
Sizes
Rates and sizes
1/1 page
✂
Trim: 210 x 280
1/2 page
✂
Trim: 210 x 140
✂
Live: 188 x 113
Trim: 105 x 280
Live: 188 x 93
Trim: 70 x 280
Live: 61 x 226
Live: 122 x 113
Live: 188 x 70
Live: 94 x 113
Live: 61 x 170
Live: 122 x 85
Live: 96 x 226
1/3 page
✂
Trim: 210 x 93
✂
1/4 page
✂
Trim: 210 x 70
For special formats please contact us.
Please read our terms and conditions at http://www.tcworld.info/footer/advertise/
Advertising formats
Digital data:
PDF, preferred PDF X-1a.
Size:
See below. For bleed advertisements please add additional 3 mm on all sides for trimming.
Image resolution: All images are modified in 300 dpi, bitmap in 1200 dpi.
Color/Profile:
4c (CMYK) / Iso Coadet V2.
All black fine lines and black text in 100% K.
Banner
advertisement

Photo: Apple
tekom.de Banner
advertisement
Full-size banner
(GIF, JPEG or Flash)
small
(468x60 Pixel)
large
(728x90 Pixel)
Additional
categories
Category
selection
(price per
category)
tcworld.info
tekom.eu
(WebPortal/Conference Portal/Country Organizations)
· German
· English
· English
for tekom
company
members
for
non-members
for tekom
company
members
for
non-members
for tekom
company
members
for
non-members
400 EUR /
month
500 EUR /
month
400 EUR /
month
500 EUR /
month
150 EUR /
month
250 EUR /
month
500 EUR /
month
600 EUR /
month
500 EUR /
month
600 EUR /
month
200 EUR /
month
300 EUR /
month
· Fachartikel · Publikationen
· Mitgliedschaft · Beruf & Bildung
· Dokupreis · intro · Tagungen
· Dienste
80 EUR / month
90 EUR / month
· Technical articles · Publications
· Membership
· Career & Education
· Conferences
80 EUR / month
90 EUR / month
· e-magazine
· Events · News
· Services
· Education & Training
40 EUR / month
Approx. 10,500 visitors
a month
50% of the total visitors are from
Approx. 32,000 visitors a month
87% of the total visitors are from German-speaking countries
(Germany, Austria, Switzerland)
Format: Full-size-banner (468x60 pixels or 728x90 pixels)
in GIF, JPG or Flash
Placement: Banner exchange program randomly
50 EUR / month
English-speaking countries
(USA, UK, India, Canada, Australia)
The website is international
Placement: Banner exchange
program randomly
All prices exclude VAT.
Package deal
Booking options:
Book a banner advertisement on www.tekom.de / www.tekom.eu
and save
Monthly banner advertisement.
In addition, you can display
10%
your banner in selected categories.
on the banner advertisements on
www.tcworld.info
Reduction for repetitions
Buy ads by the bundle
3 months
>
5%
>
6 months
10%
9 months
>
15%
>
12 months
20%
Advertorial
Promote your business with an advertorial
in tcworld magazine
Topics
Technical requirements
Exhibitors can choose from the following topics:
•  TBA
•  T
ext
- Header: 40 characters max., incl. spaces
- Sub-header: 400 characters max., incl. spaces
- Text: 1,600 characters with infographic
or 2,000 characters without infographic,
incl. spaces
•  Graphic material
- Resolution: min. 300 dpi, size: 6 x 4 cm
- Format: JPG or TIFF
•  Company logo (vector graphics)
- Resolution: 1,200 dpi
- Format: PDF/EPS/TIFF
The advertorial presents exhibitors with a unique opportunity to
reveal their know-how within the selected topics. It consists of
a short text, company logo, web address, and booth number at
the tekom fair. It is also possible to include a small infographic or
image.
Key benefits
• Present your organization
- Draw our readers’ attention to what you know best
•  Gain visibility
- Your company logo will ensure that your company is recognized at a glance
•  Prove your excellence
- Readers will realize your expertise and topic knowledge
•  Distinguish yourself
- Our special advertorials stand out boldly from other
magazine content
•  Reach out to your target audience
- tcworld magazine’s circulation is over 4,000
What’s included
•  Publication of your half-page advertorial
in tcworld magazine, Issue 4/2016
(publication 10/25/2016)
•  Publication in our online conference portal
•  Editing services, layout and print reviews
Price and deadlines
Half-page advertorial: 710 EUR + VAT
Booking deadline: 09/06/2016
Submission deadline: 09/12/2016
News
the
ntifies ology
er ide
Gartn tegic techn 6
1
ra
top st rends for 20
t
busines
Technica
l co
a wickedmmunication:
problem
ndass bou
ity acro
nce
experie
continu
Asices
technical
serves
ce. The
of dev
nce pre
communic
and spa
utime
experie
ting set
ators, we
l, virtere
sicawh
device, across a shif
omoaim to del
ng phy
s
ries of
ves they need
ices, aut
it. But new
ls blendi the user mo
ssly flow
iver just
ic dev
h as
Things pro
as
channe
seamle
enough
electron devices – suc
technolog
nts
ion
e
me
ract
hom
vide an eve
information
ntal
ies such
and inte tronic environ
er and
ironme
r-increasin
(IoT ).
as Augme
to users
consum
elec
ther.
backand env t of Things
ano
and
to
to
al
g number
ices
when and
e
nted Rea
ted
knowledge
plac
nec
technol
Interne
tive dev
lity and the
of use sce
ly con
y have
in the
of our use
top ten
from one
s
easing
rks, the
ial
sors –
bled 3D
d the
organinarios –
incr
wo
Internet
As
st
sen
ter
hte
ena
rs’ contex
are
r.
net
hlig
ady
ma
the
ous
leaving us
for mo
udof
devices
t. Nemetic
has hig
a strategic
have alre
ugh vari from one ano
als, incl
While
r, Inc.
with little
printing
be stra
s thro
defines
nection
n
s,
s offers a
printing ge of materi
3D
em
will
ial
Gartne
con
t
atio
firm
glas
3D
syst
ent
r,
to no
ect
rarch
pot
es in
ran
ds tha
solution
end
fibe
d in isol
, we exp perative inte
a wide
Advanc
se
ogy tren 2016. The rese one with the
carbon ticals and
here.
operate
evolves
to use
n. The
coo
often
alloys,
as
in
sh
ceu
d
atio
ting
el
me
ater
ons
rma
prin
nick
gre
ice
zati
organiz
ogy tren
g-term
ics, pha tions are driv
anced
the dev
erge.
and and
on the
technol
n’s lon
electron
to em
ova
ing adv
to exp
tegic
impact
anizatio
tions for
se inn
tive ink,
models ween devices
ificant
the org
applica
als. The
conduc
for sign
bet
wing
ctical
impact
2016
es.
materi
nce for a new
action
ogies
ds for
the pra
. The gro
rie
initiativ
logical
as
,
tren
tors
pe
bio
and
y
technol
and
sec
ex
tion
log
ms
e a com
r dem
more
erprogra
techno
nt user the founda
. Imm
will driv
ing use
and to
plans,
tegic
terials
cent for
ters exp
10 stra
Ambieice mesh creates user experienced and virle ma
64.1 per 2019.
3D prin
The top
nt
printab
nte
rate of
y
ambie
ugh
The dev
of 3Daugme
are onl
growth
range
asous and
nts thro
are:
vering
set of
ial but
r
annual
shipme rethinking of
continu
nts deli
sh
potent
anding
nt use
s
pound
ironme
printer
ificant
ambie
tate a
exploit
vice me to an exp
lication
sive env
rise 3D. The
d sign
ses to
necessi
enterp
ity hol
erience
The deice mesh refers to access appple, social
proces
es will
chain
tual real
the exp
advanc
supply
These
ect of
ple use
The dev
with peo ses. The
and
asp
peo
ract
line
one
nts
ines
or inte
sembly
endpoi
and bus wearable,
rmation
ting.
ments
ing
ices,
3D prin
th
and info es, govern
dev
uses
every
niti
duces,
s mobile
commu sh include
tion ofdigital mesh prormation goes
me
info
to
Informa
the
device
ing in
tion. This o information
Everyth
informa
vide
tion. Insmits
io and
l informa
and tran
l, aud
with
textua
textua
influx
con
ond
this
es
all
bey
y and
address
a from
sensor
include of everything ies to link dat
tion has
n
log
Informa
formatio and techno
been
rces.
ies
often
a sou
has
dat
strateg
lligint
here but or uninte
differe
everyw
these
able
graph
existed
, unavail ls such as
always
mplete
too
data clas
antic
d, inco
s
erging
isolate
in sem
em
es
hnique
anc
other
lysis tec
ble. Adv as well as
uge
tion ana chaotic del
ses
rma
aba
n
info
dat
the ofte
n and
sificatio meaning to
g
will brin tion.
rma
ing
rn
of info
nets
lea
chine g, deep neural ined ma
and
nin
2015
Advanced machine lear sic computingems that
mber
Nove
clas
anc
syst
In adv
beyond
create
move
ent to
(DNNs)
nagem
n ma
2015
atio
mber
Nove
form
.com
ockphoto
asure/ist
© mtre
Image:
novem
6
ber 2015
Image: ©
alphaspirit/i
stockphoto.c
om
35
s cultur
e
7
Contact
magazine for international
information management
The terms and conditions of business for advertisements and other advertising material
apply for bookings of ads in the tcworld magazine and banner ads, and are available at:
http://www.technical-communication.org/media-kit.html

Editor
Advertisement
Publisher
tcworld GmbH
Corinna Melville
tcworld GmbH
tcworld GmbH
in cooperation with tekom
CEO: Michael Fritz
7 Gyra Court,
Bundoora, VIC 3083
AUSTRALIA
www.tcworld.info
editor@tcworld.info
Rotebühlstraße 64
70178 Stuttgart
GERMANY
+49 711 65704-52
+49 711 65704-57
Fax +49 711 65704-99
www.tekom.de
sales@tekom.de
Rotebühlstraße 64
70178 Stuttgart
GERMANY
+49 711 65704-0
Fax +49 711 65704-99
www.tekom.de
info@tekom.de