Sponsorship - Celebrate Israel Festival

2016
2016
SPONSORSHIP
DECK
CELEBRATE ISRAEL FESTIVAL 2016
The 68th Independence Day Celebration
May 15, 2016
Rancho Park – Los Angeles
facebook.com/IsraeliAmericanCouncilLA
www.celebrateisrael.com
DISCOVER
CELEBRATE ISRAEL
FESTIVAL 2016
2016
One-day event with Sponsor Action
The Audience
Brand Interaction
In Good Company
Media Partners
External Outreach
Web Promotion & Traffic
Sponsorship Levels
Other opportunities
Celebrate Israel; The 68th Independence Day Festival is the
largest Jewish happening in North America.
Last year’s festival attendance reached over 15,000 people.
2016 attendance is expected to exceed 20,000 people.
A Global audience that reaches over 1.6 million people
Strong Social media presence reaching a targeted audience
that enjoys music, arts & entertainment
Multiple stages, community interaction, abundant
opportunities to interact with consumers first hand.
Product placement and branding opportunities.
2016
PROVIDING
SPONSORS THE CHANCE TO
Cultivate new relationships with
an entire community and consumers
Build brand awareness
Interact with consumers first hand
2016
THE AUDIENCE
Jewish-Americans and Israeli-Americans in the
Los Angeles community who are engaged in the
community, support Israel through social media
and other avenues are likely to consider brands
that support the Jewish-American community.
The Jewish-American consumers are proven to
be extraordinarily loyal and interested in
staying ahead of the curve. Consumers would
switch brands to companies with a positive
stance towards Israel.
Based on 2013 Consumer Behavior research,
Los Angeles County has the largest Jewish
population an estimated 688,700 people
equaling to 5.9% of the total U.S. population
2016
THE AUDIENCE
Age
%
Under 21
25 - 45
46+
48%
30%
22%
Gender
%
Male
Female
48%
52%
48%
52%
2016
EXTERNAL OUTREACH
22
21
20
24
25
19
14
Age
%
Online Tickets: $6
1
27
23
26
16
30
31
12
10
18
15
17
28
2
13
11
29
3
4
6
8
9
7
Skip the long lines! Buy Online and save!
5
At the gates: $10
PRINT PROMOTIONS:
Over 60 pages of local and regional print
promotions with readership exceeding
240,000 people.
Featuring Israeli Superstar:
3:30pm - Official Ceremony hosted by Dennis Prager, with performances
by Keshet Chaim Ameet Kanon and the Jewish Community Children's Choir under
the Musical Direction of Dr. Michelle Green Willner
Fox Plaza
Parking Garage
2121 Ave of the Stars
Los Angeles, CA 90067
Century Park West
Parking Garage*
2030 Century Park West
Los Angeles, CA 90067
Constellation
Parking Garage*
Puppet Show
Kids Stage
12:30pm-1:00pm Puff the Magic Dragon
3:30pm-4:15pm Puff the Magic Dragon
1:00pm-1:30pm Reptile Show
1:30pm-2:00pm Sportuly
2:00pm-2:30pm Naama Atal
2:30pm-3:30pm Dod Haim
1
Main Stage
Bar & Karaoke Lounge
1:00pm-1:30pm
1:00pm-2:00pm
2:00pm-2:30pm
2:30pm-3:00pm
3:00pm-3:30pm
Eli Bouzaglo
Backgammon Tournament
Eli Bouzaglo
Israeli Dance Party
Karaoke
Purchase your ticket online
and enter the Festival Raffle.
Winner will receive a
Airplane Ticket to Israel.
11:00am-12:00pm DJ Nahal
12:00pm-1:00pm DJ Leeor
1:00pm-1:30pm Folk Dancing with David Dassa
1:30pm-2:00pm DJ Que B
2:00pm-2:30pm Folk Dancing with David Dassa
2:30pm-3:00pm DJ Aviel
3:00pm-3:30pm Eli Bouzaglo & Alisa Sharp
3:30pm
Tiger Squadron Fly Over
Official Ceremony
Shlomi Shabat
10250 Constellation Blvd.
Los Angeles, CA 90067
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3
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*Parking is walking distance from
the festival. Shuttles available
from all structures all day.
15
For more info: 818-466-6482 sharona@israeliamerican.org • CelebrateIsraelFestival.com
@IAC_LosAngeles
16
Main Stage - 3:30pm Yom Ha’Atzmaut Official Ceremony; 5:00pm Headliner
Shlomi Shabat
#MeetMeAtTheBAR - The “it place” for 21+ young professionals with karaoke,
music and mingling
Kotel Tunnel - Walk through time to learn about the history of Jerusalem
Shuk Machane Yehuda Marketplace - Jewelry, Judaica, fine arts & gifts
Magen David Adom - Explore a real MDA ambulance & kids activities
Vendor Village - Community non-profits, organizations & businesses
Information Booth - General information, maps, Lost & Found, lost kids
First Aid - Hazala medical & First Aid services
Talent Check–in / Info booth
Ticket Booth - Buy your festival tickets here!
Food Area - Buy your food tickets here! Glatt Kosher (RCC and Kehilla) food
vendors
Community Mural - Grab a paintbrush and take part in a giant community mural
BJE Education Pavilion - Learn about Jewish education in Los Angeles
Instagram Exhibit - IAC & Insta Global bring you 100 photos from winners of the
#Israel24Seven Instagram competition
Lone Soldier Pavilion - A look into the lives of local Israeli-Americans who are
now serving in the IDF
The Kotel - Place your message in our Festival Kotel and the IAC will deliver
them to Israel
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Kids Stage - Performances throughout the day, including headliner Dod Haim at
2:30pm
Jerusalem Biblical Zoo - bunnies, sheep, goats and more
Kids Activities - Face painting, balloon art and more
Puppet Theater - a wondrous telling of Puff the Magic Dragon
Sifriyat Pijama B’America - Balloons! Books! Register to receive free Hebrew
books every month
Amusement Park - Carnival rides/ Fun Zone
IAC Mishelanu/IAC Matzpen/Taglit Birthright IAC Shelanu - interactive games
and hip hangout pavilion for college and college-bound
high school students
Machane Kachol Lavan - Come and taste the activities from Machaneh
Kachol-Lavan!
IDF Experience - See if you have what it takes to conquer the Israeli Army
obstacle course
Teen Pavilion - Basketball hoops, video games, pool tables and lounge to chill
Youth Groups - Fun activities with the Israeli Scouts and Diller Teen Fellowship
StandWithUS - Israel advocacy at its best
IAC Pavilion - Stop by recharge and charge your phone!
Ticket Booth - Buy your food & ride tickets here!
OurCrowd Tech Pavilion - TEDTalk style presentations every 30 min by some of
the hottest Israeli startups in the industry
FUN
FACTS:
Likes – 50,546
Engaged Users – 80,000
Reach 1.7M
SOCIAL MEDIA CAMPAIGNS
Facebook, Twitter and Instagram campaigns
running from March through May
EMAIL PROMOTIONS:
E-mails often sent out to over 22,000 subscribers.
Those emails are also seen by additional tens of
thousands affiliate program members through
E-mail distribution along with
supporting organizations that
also send out emails and
newsletters to subscribers.
2016
201
SPONSORSHIP LEVELS
PRESENTING
SPONSOR
• Logo on main stage banner as presenting sponsor
(logo will be prominently larger than other sponsorship sizes)
• Logo inclusion on all ad campaign as presenting sponsor
• Name of sponsor to be included in all printed materials
(Flyers, Print ads & online ads)
• Logo to be included on flyers, ads and other promotional materials
• Logo to be included on Facebook social media materials
• Logo to appear on festival program
• Logo on Festival Shirt
• Up to 6 booths in festival
• Up to 12 spots per hour on flat screens
• Exclusivity of brand at the festival
• Promotional branding opportunities
• Up to 10 VIP parking spaces
• Logo on writst band or Festival badge
$50,000
TITLE
SPONSOR
• Logo on main stage banner as presenting sponsor
• Name of sponsor to be included in all printed materials
(Flyers, Print ads & online ads)
• Logo to appear on festival program
• Program to include a full page ad (inside program book)
• Logo on Festival Shirt
• Up to 4 booths in festival
• Up to 6 spots per hour on flat screens
• Up to 6 VIP parking spaces
$25,000
2016
201
SPONSORSHIP LEVELS
GOLD
SPONSOR
• Logo on main stage banner as
presenting sponsor
• Name of sponsor to be included in all
• Printed materials
(Flyers, Print ads & online ads)
• Logo to appear on festival program
• Up to 2 booths in festival
• Up to 6 spots per hour on flat screens
• Up to 4 VIP parking spaces
$10,000
SILVER
SPONSOR
• Name of sponsor to be included in all
all printed materials
(Flyers, Print ads & online ads)
• Logo to appear on festival program
• Up to 2 booths in festival
• Up to 2 VIP parking spaces
$5,000
FRIENDS OF
THE FESTIVAL
• Logo on main stage screen
• 1 booth in festival
• 1 page ad in program
$2,500
2016
IN GOOD COMPANY
Age
%
2016
201
CAMPAIGN
Campaign Results from 2015
• Targeted Growth
• Community Engagement
• Expanded Reach
• 50K+ Likes
2016
201
COMMUNITY
Facebook likes (fans) as of April 2013= 9,375
Facebook likes (fans) as of May 2014= 22,337
Facebook likes (fans) as of December 31, 2014= 31,240
Facebook likes (fans) as of May 2015= 38,231
Facebook likes (fans) as of December 31, 2015= 48,599
Engaged users as of April 2013= 969 (monthly average)
Engaged users as of May 2014= 957 (monthly average)
Engaged users as of May 2015= 5,081 (monthly average)
Reach as of April 2013= 55,574
Reach as of May 2014= 72,568
Reach as of May 2015= 1,661,256
Impressions as of April 2013= 217,662
Impressions as of May 2014= 361,404
Impressions as of May 2015= 3,443,517
Definitions:
• Engaged Users: The # of people who engaged with the Page, includes any click or story created. (Unique Users)
• Reach: The # of people who saw content from the page (Unique Users)
• Viral Impressions: The # of people who saw a story published by a friend about the page
(Like, Share, post & comment)
• Friends of Fans: The # of people who are friends with the people who liked the page