2015 Annual Report - Wolfson Children`s Hospital

THE PLAYERS Center for Child Health
at Wolfson Children’s Hospital
2015 Annual Report
2015 Annual Report
THE PLAYERS Center for Child Health at Wolfson Children’s Hospital serves as a community outreach center focused
on improving the health, wellness and quality of life of families living within the North Florida and South Georgia region.
Thanks to a $1 million gift from THE PLAYERS Championship, the Center was established in 2012 as a major child
advocate and injury prevention center. The Center promotes health and safety while also representing the interests
of medically underserved children at the local, state and national government levels. Our comprehensive approach to
these focuses include:
• Community Education
• Healthcare Access
• Unintentional Injury Prevention
• Legislative Advocacy
• Health and Wellness
2015 BY THE NUMBERS
This report outlines the Center’s continuous efforts to promote
10,829,436 media impressions with important information on
children’s health from our fourth year of programming. In 2015,
our core approaches of injury prevention, asthma management,
THE PLAYERS Center for Child Health participated in 277
nutrition, hygiene and health care access.
events, educated 35,780 children and caregivers, and made
Community Education
THE PLAYERS Center for Child Health offers six
community-based programs with the goal of improving
health and wellness through children’s learning
development. Our programs are developmentally and
age-appropriate, encouraging and empowering children
to make better choices regarding hygiene, eating habits,
safety and overall health. The School Health Advisory
Council for Duval County approved our community
educators to teach the programs in Duval County schools.
The programs have been well-received and requested
in classrooms, faith-based organizations, after-school
programs, child care centers, YMCA Healthy Living
Centers, City of Jacksonville Parks, and summer camps in
Duval, Baker, St. Johns and Clay counties.
Our efforts have expanded in 2015 with the addition of
“Countdown to Drive” as one of our curriculum offerings,
a program geared toward promoting driving safety for
soon-to-be driving teenagers. In total, community
educators from THE PLAYERS Center for Child Health
have educated 7,487 children in 401 classes.
Community education programs include:
• Body Safari
• Germaine the Germ ThingTM
• Mission Nutrition
• I Can Eat a Rainbow
• Teddy Bear Clinic
• Countdown to Drive
Student Education by Program
2511
2560
1037
652
406
Body Safari
Mission
Nutrition
Teddy Bear
Clinic
321
Germaine the
Germ Thing
I Can Eat
a Rainbow
Countdown
to Drive
Unintentional Injury Prevention
Preventable injuries are the number-one killer of children in
the U.S. today. Each year, roughly 8,000 families lose a child
due to a preventable injury. Safe Kids Northeast Florida,
led by THE PLAYERS Center for Child Health, works to
provide families in the Northeast Florida region with
services and education to keep their children safe. As the
lead agency for Safe Kids Northeast Florida, we provide
education on comprehensive pediatric safety at community
events and programs throughout the region.
Safe Kids Event Interactions
17246
17823
14273
18114
17958
2013
2014
18814
16000
In 2015, we provided 250 free swim lessons, including
specialized lessons for 10 autistic children in partnership
with the Florida Swimming Pool Association, Wolfson
Children’s Rehabilitation and Swimming Safari. With help
from a Safe Kids Worldwide grant, we were able to conduct
and administer events and education for Safe Kids Day,
pedestrian safety, home safety, medication safety, laundry
room safety, water safety, sports safety, bike safety, and
Safe Kids Buckle Up child passenger safety program.
Safe Kids educators from THE PLAYERS Center for Child
Health have been established as the go-to resource for
the local news media. In response to accidents that gained
media attention, media outlets rely on our child safety
experts to provide valuable education to the community.
8424
2008
2009
2010
2011
2012
2015
2015 Unintentional Injury Events
by Specialty
Child Passenger Safety
Home
Sport
Water
Bike/Pedestrian
Safe Sleep/CPR
Child Passenger Safety
Motor vehicle crashes are the number-one cause of
death among children ages one to 19 in the US. A child’s
risk of death in a car accident decreases by roughly up to
71 percent if properly secured in a correctly installed car
seat. However, 73 percent of all child passengers either
sit in an incorrectly installed car seat or none at all.
Certified Child Passenger Safety technicians at THE
PLAYERS Center for Child Health facilitate monthly
car seat checks and classes to educate parents about
the importance of motor vehicle safety throughout
childhood. Offered at both our office location and Baptist
Clay Medical Campust, more than 1,300 car seats were
inspected by our technicians this year.
Special needs-trained Child Passenger Safety technicians
also provide much-needed education and services to our
community. Working closely with the Newborn Intensive
Care Unit, rehabilitation services and the orthopedic
program at Wolfson Children’s Hospital, THE PLAYERS
Center for Child Health provided 20 car seats on a
temporary basis for special-needs patients this year.
Child Passenger Safety Highlights
Car Seats Inspected
Car Seats Provided
1718
1470
1336
1128
1055
1094
626
616
42
61
2008
2009
374
413
446
413
399
2010
2011
2012
2013
2014
496
2015
Kohl’s Ready, Set, Sleep
The Ready, Set, Sleep program funded by Kohl’s Cares has been a huge
success in expanding THE PLAYERS Center for Child Health’s services and
scope. Using referrals from Healthy Start, the Ready, Set, Sleep classes have
been very well attended. Additionally, in 2015, we expanded our reach
with a pilot Spanish class with translated materials and a community
Baby Shower offered to families in our local region. Participants in the
program are taught important information about general baby safety,
breastfeeding, safe sleep techniques and CPR to help keep their children
safe and healthy. Our Ready, Set, Sleep program increased its total reach
to 6,841,764 through programs, events, social media, local media outlets
and distributed materials.
Health and Wellness
Community-Based Asthma
Workshop Participants
Community Asthma Partnership at Wolfson
The Centers for Disease Control reports that asthma rates
continue to rise in the United States. Asthma is the numberone reason children miss school and the leading cause
of hospitalization for Children in Northeast Florida. The
Community Asthma Partnership at Wolfson Children’s Hospital
(CAP-W) offers programs and resources that teach parents,
children, educators and health providers about asthma so
they can successful manage the disease and break the cycle of
repeated asthma attacks.
The CAP-W team provides seven-day coverage for asthma
education at Wolfson Children’s Hospital. Registered
respiratory therapists visit asthmatic patients who have been
admitted to the hospital and in the Children’s Emergency
Center seven days a week. Educators provide important
information on asthma symptoms, triggers and medications.
The educators also encourage families to participate in one of
two free monthly workshops held at THE PLAYERS Center for
Child Health.
Asthma educators provide continuous care coordination for
Wolfson Children’s patients that meet National Institute of
379
240
53
2010
133
140
2012
2013
91
2011
2014
2015
Health High Risk Guidelines. Asthma patients with four or more
ER visits, two hospital admissions within 12 months, or one
Pediatric Intensive Care Unit admission lifetime are considered
high-risk patients. Educators work with the patient’s family,
social services, asthma specialists, primary care physicians,
and school nurses to provide individualized assistance.
In 2015, the CAP-W team implemented a High Risk Care
Coordination Clinic day at Nemours Children’s Specialty Care.
The team additionally developed an age-appropriate asthma
program to provide education to middle and high school
students, expanding to more children in the community. THE
PLAYERS Center for Child Health has been able to expand its
partnerships in the community through CAP-W collaboration
with St. Johns County Head Start, Wolfson Children’s Hospital
Social Services, Lunch and Learns for Southeast Georgia
pediatric pulmonologists, and in-house services to the Baptist
Beaches Emergency Department staff, Wolfson Children’s
Hospital Respiratory Department, and Wolfson Children’s
Hospital Emergency Center staff.
A2 Asthma Action
Our educators teach A2 Asthma Action, a six-session
curriculum focused on asthma management and geared
toward asthmatic children. It is designed for students 2nd
through 5th grades in local elementary schools. In addition
to A2 for students, THE PLAYERS Center for Child Health
offers a one-hour program designed to educate school
1407
A2 Asthma Action
987
691
111
10
193
2010
290
32 40
186
86
2012
2013
2011
School staff
Students
466
420
357
297
165
70
Summer Camp
261
353
215
53
21
2014
2015
Summer Camp Participants
faculty, staff and employees on asthma triggers,
warning signs and treatments. For the third year in
a row, the Center has also worked with the City of
Jacksonville to offer a modified curriculum to summer
camp participants.
Easy Breathing®
THE PLAYERS Center for Child Health’s asthma educators work
closely with local pediatricians to facilitate the Easy Breathing®
Program. The community-based asthma management program
modifies the national asthma guidelines into a usable format
for pediatricians and other health care providers. In 2015, 1,185
children were screened for asthma. Of those screened, 246
children were diagnosed with asthma.
Easy Breathing®
4405
Surveyed
Diagnosed
2725
2675
1830
483
156
2009
708
2010
944
2011
1300
629
2012
616
2013
279
2014
1185
246
2015
Advocacy
Through participation in the Children’s Hospital Association
and the Florida Association of Children’s Hospitals, THE
PLAYERS Center for Child Health at Wolfson Children’s
Hospital works to advocate for children’s healthcare issues.
In June 2015, Wolfson Children’s Hospital patient Journey
James and her family traveled to Washington, D.C., to
participate in Speak Now for Kids Family Advocacy Days.
The James family met with legislators to discuss important
pediatric issues, including ACE Kids, which is focused
on improving care for children with medical complexity
enrolled in Medicaid.
At the federal level, HR 2, the Medicare Access and CHIP
Reauthorization Act of 2015 was enacted on April 16,
extending the Children’s Health Insurance Program
through 2017.
Health Care Access
With the belief that access to health care is one of the
biggest predictors of health outcomes, THE PLAYERS Center
for Child Health has a priority focus on enrolling children
in health insurance. THE PLAYERS Center for Child Health
continues to help identify and enroll families in Northeast
Florida through outreach and events.
In 2015, new partnerships have been instrumental in
generating new referrals to our center. Partnerships with
Jacksonville’s Center for Language and Culture, Wolfson
Children’s Hospital and its NICUs, Wolfson Children’s
Hospital and Nemours social workers, and CareSpot
have helped us almost double our enrollments in Florida
KidCare. THE PLAYERS Center for Child Health was pleased
to receive funding through the Jacksonville Children’s
Commission Cover Jax campaign, Florida Healthy Kids for a
Back To School grant, and the University of South Florida for
a Florida Covering Kids and Families grant.
In 2015, THE PLAYERS Center for Child Health educators
spoke to roughly 5,500 individuals about the importance of
coverage. The outreach team enrolled 656 children in Florida
KidCare or Medicaid, and assisted 57 families in coordination
of their insurance enrollments.
Additionally, THE PLAYERS Center for Child Health has
become a service location for AmeriCorps. For the 20142015 year, we had our first AmeriCorps Member join our
team and have already welcomed a new member for the
2015-2016 year.
THE PLAYERS Center for Child Health at Wolfson Children’s Hospital believes partnerships are the key to effective
programs. Below is a list of partners who are equally responsible for our successes:
AAA
Alliance for a Healthier Generation
American Heart Association
American Lung Association in
Florida
Babies R Us
Baker County Fire Rescue
Baker County School District
Baptist Health Women’s Services
Baptist Pediatrics
Baptist Clay Medical Campus
Bay & Bee
Buy Buy Baby
Century Ambulance
Chick-Fil-A
Children’s Hospital Association
Children’s Medical Services
City of Fernandina Beach
City of Jacksonville Parks and
Recreation
Clay County School District
Community Connections
Community Traffic Safety Team
CSX
Department of Children and
Families
Destination Maternity
Duval County Public Schools
Early Learning Coalition of Duval
Episcopal Children’s Services
Family Support Services
FedEx
Firehouse Subs Public Safety
Foundation
First Coast Kids Triathlon
Florida Association of Children’s
Hospitals
Florida Bike/Ped Resource Center
Florida Covering Kids and Families
Florida Department of Health,
Baker County
Florida Department of Health,
Duval County
Florida Department of Health,
Nassau County
Florida Department of Health,
Putnam County
Florida Department of Health,
St. Johns County
Florida Department of Health,
Brain and Spinal Cord Injury Unit
Florida Department of
Transportation
Florida Department of Corrections
Florida Healthy Kids
Florida Poison Information Center/
Jacksonville
Florida Swimming Pool Association
Fun4FirstCoastKids.com
George Moore Chevrolet
Girl Scouts
Head Start
Health Planning Council of
Northeast Florida
Holland & Knight
I Heart Media
Jacksonville Area Legal Aid
Jacksonville Childhood Obesity
Coalition
Jacksonville Children’s Commission
Jacksonville Fire and Rescue
Department
Jacksonville Public Libraries
Jacksonville Sheriff’s Office
Jacksonville Speech and Hearing
Center
Jacksonville Sports Medicine
Program
Jacksonville Zoo and Gardens
Jaguars Foundation
Jax4kids.com
JaxMomsBlog.com
JaxParks Aquatics
Kohl’s
McDonald’s
Naval Air Station Jacksonville
Nemours Children’s Specialty Care,
Jacksonville
Northeast Florida Healthy Start
Occupant Protection Resource
Center
Partnership for Child Health
Police Athletic League
Pools by John Garner
Putnam County Fire & EMS
Riverside Arts Market
Ron Anderson Chevy Buick GMC
Safe Kids – Kingsland, GA
Safe Kids Northeast Florida
Safe Kids Worldwide
Safety First CPR & Safety Training
School of Swimming
St. Augustine Lifesaving
Association
St. Johns County School District
St. Johns County Tax Collector’s
Center
St. Vincent’s Mobile Outreach
Swimming Safari
The Bridge of Northeast Florida
THE PLAYERS Championship
UF Health
United Way
University of North Florida
University of North Florida Brooks
School of Nursing
University of South Florida
U.S. Coast Guard
Vision is Priceless
WJCT
World’s Largest Swim Lesson
WJXT Channel 4
WTLV Channel 12
YMCA of Florida’s First Coast
3563 Philips Highway, Building E, Suite 502
Jacksonville, FL 32207
904.202.WELL (9355)
wolfsonchildrens.org/theplayerscenter
Twitter: @THEPLAYERSCnt
Data for annual report collected October 1, 2014 – September 30, 2015
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