Search Engine Sourcing

Search Engine
Sourcing
Laura Stoker
Executive Director of Global Training
AIRS – An ADP Company
laura.stoker@rightthinginc.com
The global leader in recruitment training.
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About AIRS
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AIRS started training recruiters in 1997
Offered first certification with AIRS III class in 1999
We now offer over 35 classes including 7 industry recognised certifications:
CIR, ACIR, CDR, CSSR, PRC, CSMR, & ECRE
Courses include focus on Sourcing, Social Media, Industry Specific
Verticals, Global and more.
Researcher and Recruiter Resources: AIRS News, AIRS Training Blog,
AIRS Sourcing Report & PowerBreak Series
Companies Looking to Hire AIRS Certified Professionals Include:
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Agenda
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The Language of Search
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Search Engines You Know
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Search Engines Maybe You Don’t Know
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Build Your Own!
The Language of Search
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Key Operators
• AND, OR, NOT
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Modifiers
• ( ), “ “, *
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Field Search Commands
• intitle:
• inurl:
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Advanced Commands
• filetype:
• site:
Boolean Examples
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(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR
intitle:vitae OR inurl:vitae) (president OR vp OR vice)
"business development" (uk OR "united kingdom” OR
england) 44 -job -jobs
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(intitle:team OR inurl:team OR intitle:staff OR inurl:staff OR
intitle:people OR inurl:people) ("it manager" OR "technology
manager" OR "it director") (uk OR "united kingdom” OR
england) london 44 -job -jobs
(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR
intitle:vitae OR inurl:vitae) (president OR vp OR vice) "business
development" (uk OR "united kingdom” OR england) 44 -job -jobs
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(intitle:team OR inurl:team OR intitle:staff OR inurl:staff OR
intitle:people OR inurl:people) ("it manager" OR "technology
manager" OR "it director") (uk OR "united kingdom” OR england)
london 44 -job -jobs
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Examples
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filetype:xls (attendees OR roster OR registrants OR
participants) "it director" london
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filetype:pdf ("org chart" OR "organisational chart") (vp
OR vice OR executive) (hr OR "human resources") 2013
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filetype:pdf "*@hsbcib.com" economist 44
filetype:xls (attendees OR roster OR registrants OR participants)
"it director" london
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filetype:pdf ("org chart" OR "organisational chart") (vp OR vice OR
executive) (hr OR "human resources") 2013
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filetype:pdf "*@hsbcib.com" economist 44
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XRay & Top Level Domain Searches
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XRay is a technique that uses the site: command to
bring back results only from one Web page.
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This sourcing technique helps recruiters quickly find
information from a Web page, only brings back results
that they would want to see and finds hidden pages.
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Top level domain XRay searches just the top level
extension of a Web page: .de, .me, .nhs.uk, .com
 site:saudiaramco.com "drilling engineer”
 site:co.uk "quantitative analyst" bank -jobs -job -vacancies 44
site:saudiaramco.com "drilling engineer”
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site:co.uk "quantitative analyst" bank -jobs -job -vacancies 44
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More Ideas for XRaying
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site:plus.google.com “social media consultant" “lives in london”
inurl:about
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site:me (uk OR "united kingdom") "country manager” -job -jobs
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site:uk filetype:pdf ("org chart" OR "organisational chart") finance
(manager OR director OR vice OR vp) 2013
site:plus.google.com “social media consultant" “lives in london”
inurl:about
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site:me (uk OR "united kingdom") "country manager” -job -jobs
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site:uk filetype:pdf ("org chart" OR "organisational chart") finance
(manager OR director OR vice OR vp) 2013
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Search Engines Maybe You Don’t Know
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Etools.ch
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Yatedo
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Yandex
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Followerwonk
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Facebook Graph Search
Yandex – From Russia with Love
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Launched in Russia in 1997
Supports advanced Boolean logic:
 Pipe symbol |
 Wildcard *
 title:
 inurl:
 mime: = filetype
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Examples:
 (title:"about me" | inurl:"about me" | title:vitae | inurl:vitae | title:cv
| inurl:cv) "drilling engineer" -job -jobs -sample
 mime:pdf inurl:cv "program manager" (uk | “united kingdom”) 44
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Create Your Own Search Engines
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Create Custom Search Engines
 Topic/industry specific
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
"director of finance" london
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Copyright © 2013 ADP, Inc.
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Copyright © 2013 ADP, Inc.
AIRS Free Tools
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AIRS Resume Search Chrome Extension
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AIRS Sourcing Report App
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AIRS Sourcing Report App!
Thank You
 Email: laura.stoker@rightthinginc.com
 LinkedIn: www.linkedin.com/in/lauralstoker
 Twitter: @lauralstoker
 Facebook: www.facebook.com/lstoker
 Mobile: +1.719.248.3500
 cs@airs.rightthinginc.com