Jagran New Media

Jagran New Media
How to design a Hindi Website
Table Of Contents
JPL Overview
Why Hindi
How to Design for Languages
Jagran New Media
► 
Background
► 
Jagran Prakashan Limited (JPL) is one of the largest media conglomerates in the country
with interests spanning across Print, OOH, Activations, Mobile and Online
► 
Publishes Dainik Jagran, the #1 daily read by over 55 million people, the publication is in
the Hindi language
► 
Operates in a vast footprint in the Heartland of India, and dominates in Uttar Pradesh,
Uttrakhand, Bihar, Jharkhand, and Punjab,
► 
Operates a variety of Hindi/ English portals across different genres such News,
Classifieds, E-Commerce & Gaming, Education and Health (“New Media”)
The Company has been working on the web since 1997. It is partnered with Yahoo for news
and also operates its own news portal, Jagran.Com
Objectives
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Why Hindi?
► 
How to design a Hindi News Portal
Jagran New Media has a diversified portfolio across key categories
►  ~USD 200 million size
D
► USD 50 billion market growing at a
►  Investors have shown keen interest in this
CAGR of 10-15%
space (JustDial - Sequoia, Asklaila –
► 450 million students across 20,000
Lightspeed & Matrix, Quikr – Omidyar)
colleges and universities
Classified
► 2nd largest advertiser in print
► TutorVista – Pearson deal at a high
►  # 1 category with over 1 billion
unique users worldwide (33
valuation indicates Strategic/ PE
Education &
Bookstore
Hindi News
million in India)
►  Low English speaking population
players interest in this space
► A USD 10 billion market, growing at
(11%) in India, presents huge
a CAGR of 40%+
addressable market opportunity
► High investors interest with a
plethora of deals in the past 2
Ecommerce,
Reader’s
Offer &
Gaming
Mobile
►  MVAS market in India stands at
USD 1.8 billion in FY11 and is
expected to grow at a CAGR of
years (Letsbuy.com – Sequoia,
Naaptol - Canaan)
► Rumoured Deals in making
(Flipkart, Infibeam) commanding
Health &
Lifestyle
high valuations
20%+
►  Growth of 3G/4G services and
►  India ranks #8 (apprx 45 million) in
availability of
terms of Health category searches
features phones at lower prices
worldwide
driving demand
Source – Comscore, Nov 2011/ Management Data/ EY research
►  No defined leader in Indian market
With Hindi being a dominant Language and focus on Tier II & III market that will
witness highest growth , Jagran is set to have a significant first mover advantage
Jagran ~ A Market Leader in Hindi Language Which Has A
Dominant Market Share
B
C
Huge Addressable Market ~ Focus On Tier II & Tier III Cities
► 
40%+ of India’s total population (1.21 billion have Hindi as their
native language. This percentage is even higher in Tier II & III cities ~
focus area for Jagran
► 
Tier 2 & Tier 3 cities are appearing as highly attractive destinations
for variety of business – Retail, IT outsourcing, Real estate
investment and development
► 
Hindi readership share in newspaper is 4 times of English dailies’
share
► 
Special initiatives are being taken by the state governments in
providing the smaller cities with infrastructural facilities and creation
of SEZs
Large Indian Language Market (Readership share %)
9
20
8
35
9
9
► 
10
English
Hindi
Malayalam
Marathi
Tamil
Telugu
Others
Jagran, already a market leader in Hindi Dailies with Dainik Jagran
being read by over 55 million people
► 
► 
Jagran.Yahoo.com (an existing News Hindi portal ~ partnership
with Yahoo) is only third to Indiatimes.com & TOI News portal
(both English portals)
It leads Hindi News Portal category with 110 million pageviews
Source –IRS, Jefferies/ IAMAI
► 
► 
Job Opportunities: Tier II and III cities are emerging as top job
creating centers in the country ~ Recorded over 60 per cent
share in total job creation last fiscal (FY'11)
► 
Real Estate Development: With real estate prices touching new
highs year after year especially in the metros the focus of
developers is increasingly shifting to affordable options and Tier
11 and Tier 111 cities. The large investments by corporate sector
and promising future of these cities are driving investors to buy
properties in these areas
► 
Retail Boom In Tier II & Tier III Cities: Lower rentals, lower
operational cost, lower marketing cost, quicker acceptability of
products are the key motivations of big retailers to focus on tier II
and tier III cities
Jagran New Media targets to penetrate into these largely
untapped Tier II & Tier III cities ~ Market that will witness
highest growth in terms of Infrastructure development, Job
Opportunities, Per Capita Income & Consumerism going
forward
Jagran.Com: The #1 Hindi Destination
Over 4x growth in Daily User Base in just 15 months
Large & Growing User Base
Unique Visitors (Nov 2011)
Jagran Yahoo
Jagran.Com
2M
To be Launched
m.Jagran.Com
1.4M
NewsHunt
.5M
Other (English,
Blogging)
.3
Total Reader Base
4M
UU (FY11)
Sep – 0.49M
Oct – 0.69M
Nov – 1.4M
Jagran Yahoo Daily Unique Visitors
Strategic Roadmap
2011 - 2012
•  Jagran Yahoo
•  Jagran English News
(Jagran Post)
•  Hindi Blogging (Jagran
Junction)
Source – Google AdPlanner Oct 2011
2012 - 2013
•  Own Jagran.Com
•  Archives (5M+ Articles)
•  Hindi Translate
•  Hindi Aggregation
•  Mobile Apps
2013 - 2014
•  Hindi Videos
•  News Video
•  Hyper-Local
community
www.jagran.com
Things to be noted before designing
a Hindi website
Things to be noted in designing
A
Think in the
language
D
Advertising
B
a
C
Value Added
Features
SEO
Make all mocks in the Language
Typography
Color
Usability
Theme
Key features
Think in the
language of
the user
of the Website
SEO
Level of
Content
Layout
Images
and
Graphics
Features
Usability -
“within two seconds a visitor should know what your site is all
about.”
1.  Easy to use - making the visitor’s experience a good one on your site.
2.  Easy to read, easy to access and easy to understand.
3.  Design layout – spacing, margins and display.
4.  Navigation of the site – any user can navigate to any page from a particular
page.
Typography -
“A technique of arranging type in order to make language
visible”
• 
HTML Tags for defining Hindi Language <html xmlns="http://www.w3.org/1999/xhtml" lang="hi"
xml:lang="hi">…….</html>
• 
Fonts – Use a UTF-8 Font. Limitation of Unicode is there are very limited
fonts available; hence you can’t be too much creative by using different
fonts.
• 
Use colored font to make it more attractive
• 
Font Size – For Hindi website defining the font size 14px is most ideal for
paragraphs of text.
• 
Don’t try to make the user download fonts
• 
Make the page more attractive by using “stylized fonts” as pictures
Color Theme -
“The color theme needs to connect with the visitors
and the purpose of the site.”
1.  Keep the color theme simple
2.  Do not use too many color
3.  Use 2 primary colors and third one as a secondary color.
4.  Contrast – keep your content and navigation correctly contrasted
SEO Objective “For all the webmasters and SEO professional it’s a challenging job to optimize a “Hindi Website”
Limitations for SEO in Hindi Website:-
"   Not every people knows Hindi typing, hence it
is difficult to search “keywords” in Hindi
"   URL – a URL containing Hindi fonts is not
SEO friendly as it contains special characters.
Scope:Since the competition is low for Hindi Keywords
hence a high Google ranking can be achieved
with less effort.
Search Engines & Web think in English
SEO Recommendations Attribute
Language
URL
English
MetaTitle
English
Meta Summary
English / Hindi
KeyWords
English / Hindi
Tags
English /Hindi
Hints
English
Language Attribute Tag
Hindi
Value Added Features
"   Language Search
"   Language Commenting (Hindi, English and
Hinglish)
"   You may also like / Related Articles based on
Relevance
" 
Mobile Applications (make sure the OS
supports the language), again design as per the
device
"   Integrate Social Media / Lots of conversations
happening in languages on Social Media
"   Translate features to English
"   Ajax with English in certain areas
Comments, Question and Answer “Since you are a Hindi Website it is important that if possible most of the conversation take
place in Hindi Language. For that you can add a field in Hindi where user can type their
comments, question or answers in Hindi.”
For Example:-
Marketing
"  Segmenting & Profiling your customer
base
"  Using Ad Networks, and serving context
relevant ads
"   Driving Traffic
"   Avoid bias to English sites
Potential
Driving Traffic Traffic Sources to a website:"   Search Engine
"   Direct Traffic
"   Referring Sites
"   Social Media
“More traffic more money”
SEO Positioning
“Placing your Hindi Website as a niche medium to acquire news, knowledge, information and a
two way communication module”
S
E
O
Social Media -
“Don’t neglect social media it can become USP of your
website”
"   Create Facebook and Google Pages.
"   If you have a video site than create
YouTube
Channel.
"   Social Bookmarking Sites.
"   Create a Twitter account
Social media acts as a communication platform and a medium via which we can connect to our
audience.
Key Issues
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Designers / Developers think in English
► 
Search Engines work well with English
► 
Support for languages is usually in later releases
► 
Advanced capabilities for languages just coming on the
market
But .. The challenges can be overcome
But the challenges can be overcome
But the challenges can be overcome