Media Kit - Prime Creative Media

2016 MEDIA KIT
A World Class Coffee Magazine
JUNE 2015
Dare to dream
Turning concepts into careers
AUGUST 2015
A World Class Coffee Magazine
Masterpieces
Creative
cultures at
play
A World Class Coffee Magazine
OCTOBER 2015
Dynamic
edge
DECEMBER 2015
A World Class Coffee Magazine
Fresh focus
Lateral thinking to
lead the future of coffee
Brazil: The
coffee nation
Alla Wolf-Tasker’s
ambitions
Cold brew
summer sessions
Stretching the boundaries
of theatre and design
Melbourne Coffee Week
JDE’s coffee for
every cup
N
9ISSN 1449-2547
04
Sensory Lab’s Ross
Quail finds his niche
RFG: A gentle
giant of the industry
Meet the new World
Barista Champion
Meet the new coffee
champions
Shannon Bennett
soars high
Colin Fassnidge’s
Irish luck
Cheers to coffee beer
Origin in Oz
Darren Robertson’s mighty ducks
TCE2015 wrap up
Roasters directory
9 771449 254002
A WORLD CLASS MAGAZINE
$8.95 (inc GST)
No.41
42
42
BeanScene Magazine is...
INTRODUCTION
DECEMBER 2015
A World Class Coffee Magazine
Fresh focus
Lateral thinking to
lead the future of coffee
Brazil: The
coffee nation
Alla Wolf-Tasker’s
ambitions
Cold brew
summer sessions
Melbourne Coffee Week
42
42
World Famous: BeanScene Magazine has become a voice for Australian coffee around the world.
BeanScene is the only Australian coffee magazine with a strong representation overseas, as the
official media partner for some of the world’s greatest coffee events.
Committed to the industry: BeanScene is proud to be the Exclusive Media Partner for the
Australian Specialty Coffee Association (ASCA), and provide our support to other leading events,
charities, and initiatives.
Read by tens of thousands of coffee lovers: BeanScene benefits from an active subscriptions
promotions campaign that ensures more and more readers are engaged with our print and digital
resources.
Engaged with its audience: BeanScene's social media channels have proven powerful mediums
for communicating with our dedicated followers.
Quality design and photography: The team uses professional photographers and experienced
designers to deliver a visually appealing product that draws our audience in. BeanScene is the
proud winner of the 2015 Maggie Awards for Best Trade Publication Cover.
Professionally written editorial coupled with expert contributors: BeanScene is committed
to the fundamentals of journalism, with an experienced editorial team producing original content,
coupled with a list of contributors who are leaders in the industry.
Creating valuable industry insights and resources: Our staff regularly survey the industry on
the latest trends, and compile industry directories that can’t be found elsewhere in the market.
Committed to supporting our commercial partners: The team at BeanScene highly values
the work being done by our commercial partners in the industry. We provide a wide variety of
contribution and coverage opportunities, to maximise the value of our partners’ involvement with
the publication.
PROFILES
JOHN MURPHY
- PUBLISHER
CHRISTINE CLANCY
- GROUP EDITOR
As Managing Director John Murphy has been the
driving force behind Prime Creative Media becoming
Australia’s most progressive niche-publishing house
servicing the coffee industry. He is also the Founder
of the Melbourne International Coffee Expo, the
most significant coffee event in the Asia Pacific.
Christine Clancy has more than a decade of
experience as a video and print Journalist and Editor,
having worked for news agencies and publishing
houses in Canada, Vietnam, and Australia. She holds a
Bachelor’s degree in Journalism and a Master’s degree
in Science and Technology Studies, and has travelled
to coffee conferences and origin countries around
the world.
SARAH BAKER
– EDITOR
TERRY WOGAN
- SALES MANAGER
Sarah Baker has spent the past half decade reporting
on the Australian and international coffee scene.
She has travelled to origin countries, and attended
coffee conferences around the world. She holds a
Bachelor's degree in Journalism, and a Diploma in
Italian Language Studies.
Terry draws on many years of management in the
media industry; print, online and TV. Previous to his
media experience, Terry held National Sales Manager
roles at international brands. With a background in
professional sport, Terry draws from this experience
to give him an understanding of team performance
and being competitive in the business world.
MEDIA
PARTNERSHIPS
BEANSCENE IS THE PROUD OFFICIAL MEDIA PARTNER FOR
THE FOLLOWING ASSOCIATIONS, EVENTS AND CHARITIES
FEATURES LIST
BEANSCENE
OVERVIEWS
DECEMBER 2015
APRIL
Dairy & Alternatives
Water
A World Class Coffee Magazine
Fresh focus
Lateral thinking to
lead the future of coffee
Brazil: The
coffee nation
JUNE
Espresso Equipment Directory
Alla Wolf-Tasker’s
ambitions
Cold brew
summer sessions
Melbourne Coffee Week
AUGUST
Grinder Equipment Directory
Training
42
42
BEANSCENE MAGAZINE
BEANSCENEMAG.COM.AU
Issues per year: 6
Beanscenemag.com.au has become a leading news source
for the Australian coffee industry and coffee lovers alike.
The web site reports on breaking news, while also featuring
all magazine content in a fully digital and searchable format.
Articles include how-to guides and videos for latte art,
reports from origin, industry comment articles, feature
coverage of new trends, and more.
Distribution: Australia, New Zealand, Singapore &
Malaysia
Distribution method: Direct mail/subscription
Circulation: 10,000
Readership: 60,000*
*Publishers claim
Demographic: Baristas, roasters, café owners, green
bean traders and equipment suppliers
Our weekly e-newsletter, The Long and Short of It, drives
strong, targeted traffic to the web site, ensuring that all
articles and features are also delivered direct to +14,000
verified subscribers.
Monthly average page views: +20,000
8,700+
Followers
6,900+
Followers
Each week BeanScene Magazine sends out an electronic direct mail (EDM) to a
database of over 16,000 +*
5,300+
Likes
This newsletter keeps our readers up to date with the latest news, stories and
innovations happening in the coffee industry.
100,000+
Video Views
+ 25% open rate
+ 5% click
Distribution in Australia:
VIC42%
NSW35%
QLD10%
WA7%
OTHER6%
OCTOBER
Roasters Directory
DECEMBER
Origin
RATES
PRINT ADVERTISING RATES
DIGITAL ADVERTISING RATES
General Positions
beanscenemag.com.au
Size
Casual Per Issue*
x6*
Ad Position & Size
Casual
3 Month
Rate*
6 Month
Rate*
12 Month
Rate*
DPS
$7,205
$6,325
Leaderboard Banner
728 x 90px
$1,150
$3,050
$5,950
$10,500
FP
$4,435
$3,905
HP
$3,415
$2,675
Right Hand Square
300 x 250px
$1,000
$2,250
$3,950
$7,500
TP
$2,365
$2,155
The Long & Short of it
Ad Position & Size
Premium Positions
Position
Casual Per Issue*
x6*
Inside Front
Cover DPS
N/A
$6,985
Outside Back
Cover
N/A
$5,450
Inside Back
Cover
$4,635
$4,065
Early Right
Hand Page
$4,855
$4,345
Directory
$995
$795
6 Month Rate*
12 Month Rate*
$7,550
$11,700
$7,550
$11,700
N/A
$15,000
N/A
$13,500
Banner
468 x 60px
Square
160 x 152px
Premium Banner Top
468 x 60px
Premium Banner 2nd
468 x 60px
Maximum Creative Size = 40kb
Acceptable file formats: HTML5, GIF, JPG
ADVERTISING DEADLINES
Issue
Material
Deadline
Print
Deadline
On Sale
43 (0216)
10th Dec
12th Jan
5th Feb
Loose Inserts - Prices available on request.
Other Advertising Vehicles - Please contact to discuss opportunities
44 (0416)
24th Mar
31st Mar
22nd Apr
*All quoted rates are exclusive of GST
45 (0616)
12th May
19th May
17th Jun
46 (0816)
14th Jul
21st Jul
12th Aug
47 (1016)
15th Sep
22nd Sep
14th Oct
48 (1216)
10th Nov
17th Nov
9th Dec
Guaranteed Position (excluding Premium Positions) - 15% loading applies
Premium Positions
MECHANICAL
SPECIFICATIONS
ADVERT SPECS
20mm
20mm gap
MECHANICAL SPECIFICATIONS
- PRINT ADVERTISING
SPINE
10mm
10mm
PRINTING: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following
information. Material that does not adhere to this criteria will be rejected.
SUPPLIED MATERIAL
WEBSITE
DOUBLE PAGE SPREAD
TRIM 420 x 297mm
BLEED 430 x 307mm
PRINT AREA 400 x 277mm
1. M
edia is to be supplied to the correct publication page size. Taking special
care to include bleed, trim and registration marks. (Minimum bleed size is
5mm. Trim and registration marks must lay 3mm outside of the trim)
2. M
aterial must be supplied as a press ready pdf. All other formats will be
rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
BANNER
728 x 90px
72dpi/ppi
RGB
SQUARE
300 x 250px
72dpi/ppi
RGB
THE LONG & SHORT OF IT
FULL PAGE
T
210 x 297mm
B
220 x 307mm
PA
190 x 277mm
1/2 PAGE H
T
210 x 145mm
B
220 x 155mm
PA
190 x 125mm
1/2 PAGE V
T
100 x 297mm
B
110 x 307mm
PA
80 x 277mm
5. F iles must be saved in CMYK format. Any non-process colors included
in the file will be converted to CMYK. Conversion process may
compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. S olid black panels or backgrounds should carry 40% Cyan to reinforce
the black print
8. Total ink limit should not exceed 300%
ADVERTISING MATERIAL FOR IN-HOUSE DESIGN
• Images to be supplied as jpegs*
• Text to be supplied as a text file or
Word document
BANNER
468 x 60px
72dpi/ppi
RGB
Terms & Conditions
SQUARE
160 x 152px
72dpi/ppi
RGB
1/3 PAGE V
T
65 x 297mm
B
75 x 307mm
PA
45 x 277mm
1/3 PAGE
T
210 x 90mm
B
220 x 100mm
PA
190 x 70mm
All advertisements for BeanScene Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire
contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or
agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including,
but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency
may cancel after the closing date. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or
alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of
any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
Bernard Horan | Business Development Manager
11-15 Buckhurst St, South Melbourne 3205
m 0435 946 869 | p 02 8484 0827
bernard.horan@primecreative.com.au
www.primecreative.com.au