KWICF sponsor package 2016 - Kitchener

Kitchener - Waterloo
Comedy Festival
Facts
What:
A festival of high quality stand-up and
variety comedy from all around the world.
When:
March 3 – 5, 2016.
Where:
Various Venues in KW
The Centre In The Square
Starlight
Registry Theatre
The Jazz Room
Apollo Theatre
School Night
History:
7th Annual Festival, rapidly growing since 2010.
Target Audience
Primary demographics are men and women ages 24 – 54 (48% men 52% women),
with a small family market making up 8% of the entire event.
Promotional Campaign Summary:
Media mix including print, radio, tv and online advertising.
Shawn Majumder
2015 headliner
Kitchener - Waterloo
Comedy Festival
2016 Line-up
DeAnne Smith
Sean Cullen
John Wing
Plus…Chad Daniels,
Scoot Herring, Aisha
Alfa, Mark Debonis,
Rob Williams, Emily
Galati, Casey Martin,
Dwayne Perkins and
many more…
Steve Patterson
Host of CBC’s Debaters
Pete Zedlacher
Rob Pue
Kitchener - Waterloo
Comedy Festival
Not just Stand-Up!
We have always wanted to be different from traditional comedy clubs
and other stand-up comedy events. This is why we go out of our way to
add special features to our festival, which gives our event multiple levels
- helping to widen the target demographic while building new audiences
from a young age.
Family Comedy Show
Every year we offer afternoon shows that are suitable for and marketed
towards families. Although not stand-up comedy, we use circus and
variety performers from all over the world who incorporate comedy into
their acts. This is a way we can offer shows that everyone can attend.
Also, it gives our sponsors additional opportunities to reach markets of
varying age groups.
Steven Wright
2014 headliner
Late Night Cabarets
These shows start when the regular shows finish. When you still need to
laugh and see something amazing. A mix of professional Variety and
Circus entertainers peppered with the incredible stand up acts doing
material that only can be acceptable late at night!
Debra DiGiovani
2011 headliner
Kitchener - Waterloo
Comedy Festival
Media Support
We have been very fortunate to have such amazing media
support from a variety of local media outlets.
MEDIA
Radio Partners (Kool FM / K-Fun) over
$40,000
Newspaper (The Waterloo Region Record) Over $35,000
Television Partner (CTV) $10,000
snap’d KW $2,500
online web advertising $5,000
WEB EXPOSURE
www.kw-comedy.com
www.starlightsocialclub.ca
www.koolfm.com
www.kfun995.com
www.uptownwaterloobia.com
www.kitchenerdowntown.com
www.centreinthesquare.com
www.kitchener.ca
SOCIAL MEDIA
Kitchener - Kitchener
Waterloo - Waterloo
Comedy Festival
Community Partners and External Relationships
Part of our success comes from important local partnerships and external relationships which provide
resources to help create better buying power and cost sharing.
The UpTown BIA and the Downtown Kitchener BIA have been outstanding partners; offering support
through monetary contribution, advertising, overall awareness, and in securing venues for our event.
Festival Expansion
In 2013, we started the Port Credit Comedy Festival. This was the first step in expanding our brand
outside the Region. We intend to create one “sister” festival every three years until we have a total of five
events running in South Western Ontario all surrounding and supporting the Kitchener-Waterloo
Comedy Festival. 2016 will see the start of the brand new Burlington Comedy Festival. This
continued action will help bring more attention to our community and allow expansion through media
and marketing opportunities for our local sponsors and partners.
In addition to running the Port Credit Comedy Festival, we currently partner and share costs with
two other festivals: the Brantford Comedy Festival and the Winnipeg International Children’s Festival.
These partnerships allow us to offer big name talent more shows, therefore getting better value for
everyone.
Kitchener - Kitchener
Waterloo - Waterloo
Comedy Festival
Charitable Partner
Since the inception of the KW Comedy Festival we have partnered
with the Food Bank of Waterloo Region.
We know that we have a successful event, and as it grows and our
exposure increases, we have the opportunity to give back to the
community that supports us. We are proud to do this through this
great organization that provides food and necessary items to so
many families in need every year.
Since 2010, we have collected over 2,000 lbs in non-perishable
food items and over $8,000 in cash donations.
This year, online ticket purchasers will have the option of easily
making a donation to The Food Bank of Waterloo Region as they
complete their booking for the festival. We’re hopeful this initiative
will result in record-breaking totals and more financial assistance
for our wonderful partner.
As our event grows each year we will continue to share with our
community.
www.thefoodbank.ca
Brent Butt
2012 headliner
Kitchener - Waterloo
Comedy Festival
(some of our)
Contributing Local Sponsors/Partners
Kitchener - Waterloo
Comedy Festival
Sponsor/Partner Testimonials
“Kool 105.3 and KFUN 99.5 are proud to be sponsors of the Comedy Festival from the
start. Working with Phil and crew is always a wonderful experience and they always make sure
that we are recognized as sponsors. The talent that comes to the Festival is top notch and our
listeners really enjoy their experience at the venues. We look forward to continuing the
partnership and watching the Festival continue to grow.”. – Becky Riley, Promotions
Supervisor, Kool FM/KFUN/CTV/FUNNY 820
“The K-W Comedy Festival showcases some of the finest talent this country, and beyond, has to
offer. We are delighted to support the festival and look forward to many years of working
together.” – Greg Henderson, Centre In The Square
“We’ve been dealing the Comedy Festival since it’s inception. It’s such a great festival that brings
so much to the city. Phil conceptualized an ambitious event and has made it a reality, and it is our
pleasure, as a local business, to be associated with him.” – Jennifer Gloin, DSI owner
“This event helps me connect with my clients on another great level, brings more exposure to my
brand, as well as expanding my client base from outside Cambridge. Thank you for such a great
event, looking forward to many more festivals!” - Daniel Gilbert, FAD owner
“Awesome-pants!” – Debbie Repke, Eyelight owner
Kitchener - Waterloo
Comedy Festival
Production Team
Phil LeConte (Executive Producer)
Telephone: 519-897-4997
E-mail: phil@kw-comedy.com
Lynne Sosnowski (Assistant Producer)
Telephone: 519-570-6396
E-mail: production@kw-comedy.com
James Brown (Director of Sponsorship)
Telephone: 519-504-1892
Email: advertising@kw-comedy.com
Kelly McKeigan (Talent Scout and Consultant)
Telephone: 1-778-322-4370
E-mail: kelly.mckeigan@kededentertainment.com
Jane Barkley (Social Media Coordinator)
Telephone: 519-404-0833
E-mail: socialmedia@kw-comedy.com
Cindy Green (Volunteer Coordinator)
Telephone: 226-338-7074
E-mail: volunteers@kw-comedy.com
Sean Cullen
2011 headliner