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PRODUCT PUBLISHED BY KEUNE HAIRCOSMETICS Printed in Holland 0308 INFORMATION BOOK GENERAL INFORMATION All rights reserved. No part of this book may be reproduced, stored in a database or retrieval system, or published in any form or way, electronically, mechanically, by print, photoprint, microfilm or any other means without prior written permission from the publisher. All correspondence regarding copyrights, translations or any other matter can be directed to the publisher: Keune Haircosmetics P.O. Box 88 NL - 3760 AB Soest Holland © KEUNE HAIRCOSMETICS 2 information P R O D U C T TABLE OF CONTENTS Preface Summary of the Keune range A Keune Tinta Color Page 4 5 8 B Keune Semi Color 15 C Keune Colored Hair Care 19 D Other Keune Color Products 25 E Keune Perms & Neutralizers 35 Keune Straighteners 47 G Keune Hair Conditioners 51 H Keune Styling 57 F I Keune Finishing 75 J Keune Shampoos 84 K Keune Crystal Ice Treatment List of Ingredients 89 91 © KEUNE HAIRCOSMETICS 3 information P R O D U C T PREFACE Introduction This book is to provide detailed information on all Keune products. It is meant for sales representatives and distributors, but also for technicians. A description is given of the articles and the type of packaging, function of the products, their qualities, their ingredients and the directions for use. Philosophy Keune is an exclusive range of professional haircare products for hairdressers. Some important characteristics are: • Cosmetic packaging designs • High quality of the products • Actual and trendy product developments • Complete ranges • Exclusivity for hairdressers • User friendly for the hairdresser The Keune range can be recognized immediately. The characteristic black-silver packaging and perfect styling are visible in all our products. The Keune range is an elegant contribution to the decor of exclusive hair studios. Keune is of the opinion that the hairdresser is a highly skilled professional. Therefore, quality is extremely important, which Mr. George Keune, president, will personally guarantee. A team of experts is continually investigating new developments. Many leading hairdressers are co-operating with Keune and are testing the new products before they are launched on the market. The factory and the Keune laboratory are located in the Netherlands while the marketing is strongly focused on France which is Keune¹s strongest market. The Keune range is represented in more than 60 countries in and outside Europe, among these are the USA, Australia, Brazil and Taiwan. Keune supports hairdressers. Therefore it is very important to have a complete range of products and services. As a result, Keune is one of the leading names in the world of professional hair coloring. Product Only the best is good enough. Keune products are exclusively developed for professional use. The Keune product is the result of thorough research for the best ingredients and compositions. The Head of the Keune Research and Development Laboratory is free to choose raw materials without any limits being imposed. The finest ingredients are always chosen, so the professional will certainly recognize the better quality of Keune products. This is important to the professional hairdresser who uses Keune products daily. History Keune Haircosmetics was established by Jan Keune, chemist, on February 6,1922 in the heart of Amsterdam. The company started as a pharmacy with a chemical factory joined to it. As early as 1924 Jan Keune applied himself to the manufacturing of permanent waves. By doing so, Jan Keune became the first Dutch manufacturer of permanent waves. Shortly after World War II, Keune started to specialize in the manufacturing of products for hairdressers. In 1967 the company moved to its first location in Soest. In 1995 the company moved again and is now located in the very elegant and modern building in Soest. The present president/owner, Mr. George Keune is in charge of the company. The company is undergoing a sensational growth at this moment. The introduction of Tinta Color range has made it necessary for the factory to expand dramatically. Yet Keune promises to maintain the features of a family business paying attention to detail, quality and service. What is more important is that Keune has more than 85 years of experience in developing products for hairdressers. Keune¹s future is strongly based on the experience and technology of its past. © KEUNE HAIRCOSMETICS 4 information P R O D U C T SUMMARY OF THE KEUNE RANGE A. KEUNE TINTA COLOR Tinta Color :H ighly conditioning, oxidative hair color with 100% grey coverage. A complete color product range with Triple Color Protection Tinta Cream Developer : Cream developer for Tinta Color with color stabilizer(LP 300). Tinta Color Contrast : Striking intense color with a beautiful healthy result. B. KEUNE SEMI COLOR: 3-DIMENSIONAL COLOR Semi Color : A high coverage tone on tone coloring. Semi Color Clear : neutral shade without color pigments Semi Color Activator : this activator is the developer for Semi Color. Semi Color Red Activator : a developer, which gives the red shades more red intensity. C. KEUNE COLORED HAIR CARE Shampoo Colored Hair : Home maintenance shampoo for colored hair. Conditioner Colored hair : Home maintenance conditioner for colored hair. Treatment Colored Hair : Home maintenance intensive treatment for colored hair. Tinta After Color shampoo : stops the oxidation process after color service. Contains Vitamin E. Tinta After Color Balsam : Cares for the hair after coloring, contains Silk Protein and a UV-filter. D. KEUNE OTHER COLOR PRODUCTS Cream Bleach : A unique dust free bleaching powder with Wheat Protein to protect the hair structure. Magic Blonde : The dust free bleaching powder with LP 300 and a-Bisabolol. Pre-Prigmentation Fluid : Prevents an unnatural tone and premature fading of highly decolorized hair. Ready to use. Blonde Enhancing Treatment: For highlighted, bleached and lighter Red Enhancing treatment : The optimium care treatment for natural red or red-color treated hair. colored hair. Silver Reflex Shampoo : A color enhancing silver shampoo. Color Styling Mousse : Colors, styles and conditions in one. 11 Colors available. Tinta Color Extension : Lock-in shampoo, protects and prevents early fading on all types of hair. Tinta Color Extension : Lock-in conditioner, protects and prevents early fading on all types of hair. Tinta Color Saver : provides longer lasting hair color and optimum care. © KEUNE HAIRCOSMETICS 5 information P R O D U C T SUMMARY OF THE KEUNE RANGE E. KEUNE PERMS & NEUTRALIZERS Vita Wave : This conditioning perm contains elements that improve the hairstructure, allowing the perm to hold longer. Sericin Wave : Cationactive Keratin K+, low in alkalinity and therefore gentle to the skin. Bioperm Vital : A gentle perm lotion based on three active components: Thioglycolic Acid, Cysteine and Cysteamine. Fixit : An anionactive neutralizer containing protein and Nitron. Care Neutralizer : A highly conditioning neutralizer for dry, damaged and porous hair. Sericin Wave Neutralizers : A cationactive neutralizer; to be used in combination with Sericin Wave. Bioperm Neutralizer : The neutralizer for normal, dry, damaged or porous hair; to be used in combination with the Bioperm lotion. Shampoo Permed Hair Curl Activator : Optimum care for permed hair. : Brings new life to permed hair. F. KEUNE HAIR STRAIGHTENER Hair straightener : With K+ and Silk Protein for extra conditioning. Sleek&Shine Rebonding Kit : A complete kit for rebonding coarse and strong curly hair. Sleek&Shine Rebonding : Hair treatment for rebounding, straightened and curled hair. Conditioner G. KEUNE HAIR CONDITIONERS Lecitol Cream : Hair repair treatment for extremely dry and over-processed hair. Hair Beauty : Split ends hair serum in easy-to-use capsule. Phyto Protein Spray : Multifunctional conditioner spray with Green Tea extracts and multivitamins, also suitable as before and after treatment for perms. Belcrin : Hair conditioner for professional use. Does not build up. Balm Conditioner : Quick rinse conditioner with Aquacinque and Shea Butter for extra conditioning. © KEUNE HAIRCOSMETICS 6 information P R O D U C T SUMMARY OF THE KEUNE RANGE H. KEUNE STYLING Long Life Hairgel Extra Forte : setting lotions for different types of hair. : Fixation for softer hairstyles, gives shine and UV protection. Hairgel Ultra Forte : Strong fixation, gives the hair body, volume, shine and UV-protection. Steel Glaze : A super strong setting lotion. Design Texturizer : A lotion to create hairstyles with a lot of volume. Sculpting Lotion : For a versatile setting. No build-up. Pearl Shine Gel : Styling and finishing gel adding a magnificent shine. Root Volumizer : Spray foam giving support from the roots of the hair. Straight & Style : A non-chemical straightening gel, which leaves the hair soft and smooth. Mousse : Styling and conditioning in one Shaping Foam : A mousse with super strong fixation. The Multi Fruit Complex gives the hair extra conditioning elements. Contains UV-filter. Brillantine Gel : Styling pomade for wet look. Forming Wax : A pomade for limp hair, water soluble. Shaping Fibres : Is a fibre-enriched strenghtening wax. Orange Fruit Complex gives the product a delicious, fresh Mandarin fragrance. Disconnect Molding Paste : long lasting texture, volume and a matt finishing. Xtreme Jelly : a super hold fast drying gel for extreme stylings. Power Paste : ultra strong, extreme matt finish I. KEUNE FINISHING Design Gel Spray Brilliant Gloss Spray Non-aerosol Non –aerosol extra forte Society Hairspray Shaping Hairspray :U se to accentuate texture, gives superhold and provide trendy styling. Versatility to spray right side up and upside down. : A concentrated, whightless spray the gives hair a beautiful longlasting shine. : A quick drying non-aerosol hairspray in 1000 ml and 200 ml sizes. : non-aerosol spray with extra hold for finishing styles in 200 ml. : Wide range of quick drying hairsprays with various holding qualities. : Working hairspray with big fixation abilities. J. KEUNE SHAMPOOS 389 B Neutral Egg Dry Almond Clarifying : : : : For normal hair. For dry hair. For dry and normal hair. Mild deep cleansing shampoo. K. KEUNE CRYSTAL ICE TREATMENT Shampoo & Conditioner : With natural ingredients, for a cooling effect. © KEUNE HAIRCOSMETICS 7 information P R O D U C T P R O D U C T Keune creates new dimensions in coloring Tinta Color is the permanent hair color which protects and conditions the hair during the coloring process. It prevents porosity, giving the hair longer lasting color and shine. The method of working and the numbering system are the same as most hairdressers are used to and the attractive instruction card makes the step to Tinta Color easier. For a better understanding of the colors on the card, colors can be divided into different categories: • • • • • • Blonde Collection Red Collection Brown Collection Natural Collection Mix Collection Matt Collection There is also a wide range of Blonde Colors. • Tinta Special Blonde: - 3-4 shades lighter - Mix 1:1 with 6%, 9%, 12% Tinta Cream Developer - Process time: 40 - 50 min. • Tinta Lightest Blonde: - 2-3 shades lighter - Mix 1:1 with 6%, 9%, 12% Tinta Cream Developer - Process time: 40 - 50 min. - As pastel shades after decoloring: mix 1:2 and 3% Tinta Cream developer, process time 5 - 20 min. • Tinta Super Ash Blonde: - Max. 4 shades lighter - Mix 1:2 with 9%, 12% Tinta Cream Developer - Process time 40 - 50 min. • Tinta 2000 Super Blonde: - 4-5 shades lighter - Mix 1:1 with 12% Tinta Cream Developer + Booster - Process time: 40 - 50 min. © KEUNE HAIRCOSMETICS A8 information KEUNE TINTA COLOR GENERAL INFORMATION Keune Tinta Color Keune Tinta Color, a complete color line with Triple Color Protection Qualities • Easy to mix • Easy to apply emulsion • 100% grey coverage • Incredible shine • Contains Solamer UV Protector • Contains Silk Protein Conditioner for superb conditioning • Minimal staining of the scalp • A pleasant fragrance 26.. 60ml/ 2 FL.OZ Keune Tinta Color Directions for use See Quick Reference Card next pages. Solamer UV Protector Provides protection to the hair structure and the hair color. It also enhances the color. Silk Protein Conditioner Provide shine and manageability. Repairs and smoothes damaged hair and leaves the hair silky smooth. INGREDIENTS Aqua/Water, Cocamide MEA, Ceteareth-6, Polysorbate 80, Cetearyl Alcohol, Ammonium Hydroxide, Parfum/Fragrance, Polyamide-2, Trisodium HEDTA, Hydrolyzed Silk, Coumarin, Linalool, Benzyl Salicylate, Hexyl Cinnamal, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, [+/(may contain…)] Propylene Glycol, Ascorbic Acid, Ethanolamine, Sodium Sulfite, 2-Amino-3-Hydroxypyridine, 4-Amino-3Nitrophenol, 4-Amino-m-Cresol, 2-Methylresorcinol, 5-Amino6-Chloro-o-Cresol, 2,4-Diaminophenoxyethanol HCl, Toluene2,5 Diamine Sulfate, 2-Methyl-5-Hydroxyethylaminophenol, 1-Naphthol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Hydroxypropylamino-3-Nitrophenol, m-Aminophenol, 4Amino-2-Hydroxytoluene, p-Aminophenol, Resorcinol, 2-Amino6-Chloro-4-Nitrophenol, Hydroxyethyl-2-Nitro-p-Toluidine, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, 4Chlororesorcinol, 2,7-Naphthalenediol. © KEUNE HAIRCOSMETICS A9 information P R O D U C T KEUNE TINTA COLOR P R O D U C T QUICK REFERENCE FORMULATION For first application a sensitivity test is recommended. Consult with client to determine desired result. 100% grey coverage will be achieved with the Natural Shades. Follow the guideline to achieve grey coverage with Fashion Shades. PERCENTAGE OF GREY 100% 60% 30% FASHION SHADE 30 ml ( 1 fl.oz) 40 ml (1.4 fl.oz) 45 ml (1.5 fl.oz) NATURAL SHADE 30 ml ( 1 fl.oz) 20 ml (0.7 fl.oz) 15 ml (0.5 fl.oz) + + + DEVELOPER 60 ml (2 fl.oz) 60 ml (2 fl.oz) 60 ml (2 fl.oz) To compensate for the loss of color character it is recommended to add mix colors (see Advanced Reference). COLORING TINTA + DEVELOPER DEVELOPER LEVELS OF LIFT 3% - 10 VOL. 0-1 6% - 20 VOL. 1-2 LIGHTENING 1+1 1+1 1+1 9% - 30 VOL. 2-3 1000 SERIES 1+1 9/12% - 30/40 VOL. 3-4 1500 SERIES 1+2 1 + 1 + BOOSTER 9/12% - 30/40 VOL. 4 12% - 40 VOL. 4-5 TINTA COLOR COLORING PRE-LIGHTENED HAIR SAME LEVEL/ DARKER/LIGHTENING 1-2 LEVELS 2000 FIRST COLORING Apply to dry hair. 1 Using a brush apply color evenly to lengths and ends, starting 1-2 cm (0.4 - 0.8 inch) from the scalp. Process for 10 min. (Process 1000 series, 1500 series and Tinta Color 2000 for 15 min.) 1 2 2 Apply remaining color to base and process an additional 30 min. (Process 1000 series, 1500 series and Tinta Color 2000 an additional 35 min.) total 2 - 10 min. 1 - 30 min. 40 min. 1 - 15 min. 2 - 35 min. 50 min. total Total processing time is 40 min. (Total processing time for 1000 shades, 1500 shades and Tinta Color 2000 is 50 min.) REGROWTH COLORING Apply to dry hair. 1 Apply color to regrowth. Process for 20-25 min. (Process 1000 shades, 1500 shades and Tinta Color 2000 for 30-35 min.) 2 Massage color through the ends and process an additional 5-10 min. Total processing time is 30 min. (Total processing time for 1000 series, 1500 series and Tinta Color 2000 is 40 min.) 1 1 - 20-25 min. 2 - 5-10 min. total 30 min. 2 1 - 30-35 min. 2 - 5-10 min. 40 min. total Tinta 1000 and 1500 shades are not suitable for use on bleached or color treated hair. RINSE + AFTER COLOR TREATMENT Add a little warm water and massage color with the fingertips from the scalp and hair. Rinse thoroughly. Shampoo and condition with Tinta After Color Shampoo and Tinta After Color Balsam (1000 ml). Tinta After Color Shampoo Tinta After Color Balsam TINTA COLOR SAVER For extra care apply Tinta Color Saver and work through the hair. Do not rinse. + HOME MAINTENANCE For home maintenance use: After Color Shampoo and After Color Balsam (250 ml). © KEUNE HAIRCOSMETICS A 10 information Keune Tinta Color Quick reference card KEUNE TINTA COLOR P R O D U C T ADVANCED REFERENCE USE OF MIX COLORS For an average result, depending on the color level, add Mix Colors following this guideline. COLOR LEVEL 1500 1000 10 9 8 7 6 CM 2 3 3 5 6 8 9 (INCH) (0.8) (1.2) (1.2) ( 2 ) (2.4) (3.1) (3.5) 5 4 3 11 13 15 (4.3) (5.1) (5.9) Use Mix Color to accentuate or neutralize. 0/66 0/55 ACCENTUATE 0/11 .5 0/77 .6 0/77 + 1/3 0/66 0/33 0/44 0/55 0/66 0/77 3/ 0/55 + 1/ 0/33 4 4 0/99 2/ 3 0/44 .2 .7 .8 .4 NEUTRAL .1 .3 0/10 0/11 Do not use 0/10 according to this schedule. Tinta Color 0/10 is for extreme blue results. Do not use mix color in combination with Tinta Color 2000. 0/33 .9 COLOR CHARACTER 1 – Ash NEUTRALIZE 0/44 2 3 4 5 6 7 8 9 0/33 0/77 0/11 0/99 + 1/3 0/33 0/99 0/33 0/99 + 1/2 0/33 0/66 – – – – – – – – Pearl Gold Copper Mahogany Red Violet Brown Anti Red (Green) 2/ 3 1/ 2 Studio Tip: Target is 7.3 on 100% grey hair. Solution: 30 ml (1 fl.oz) Tinta Color 7.3 and 30 ml (1 fl.oz) Tinta Color 7 mixed with 60 ml (2 fl.oz) Tinta Cream Developer plus 8 cm (3.1 inch) Tinta Color 0/33. Studio Tip: Target is 5.5 on 60% grey hair. Solution: 40 ml (1.4 fl.oz) Tinta Color 5.5 and 20 ml (0.7 fl.oz) Tinta Color 5 mixed with 60 ml (2 fl.oz) Tinta Cream Developer plus 11 cm (4.3 inch) Tinta Color 0/55. 0/99 TINTA PRE-PIGMENTATION When darkening lightened hair more than 2 levels, it is necessary to repigment the hair. Tinta Pre-pigmentation can also be used on faded lengths and ends. Use Tinta Pre-pigmentation Fluid for direct application or use the desired mixture of Tinta Mix Color 0/66. COLOR LEVEL 9-8 7-6 5-1 TINTA PRE-PIGMENTATION FLUID dilute 1 part to 9 parts of water dilute 1 part to 2 parts of water undiluted DESIRED COLOR LEVEL 10 9 8 7 6 5 4 3 TINTA COLOR 0/66 DO NOT RINSE. Color will be very intense! = = = = = = = = 1 = MIXTURE 1 2 3 6 12 14 15 16 cm cm cm cm cm cm cm cm (0.4 (0.8 (1.2 (2.4 (4.7 (5.5 (5.9 (6.3 inch) inch) inch) inch) inch) inch) inch) inch) Tinta Tinta Tinta Tinta Tinta Tinta Tinta Tinta Color Color Color Color Color Color Color Color 0/66 0/66 0/66 0/66 0/66 0/66 0/66 0/66 with with with with with with with with 60 60 60 60 60 60 60 60 ml ml ml ml ml ml ml ml (2 (2 (2 (2 (2 (2 (2 (2 fl.oz) fl.oz) fl.oz) fl.oz) fl.oz) fl.oz) fl.oz) fl.oz) water water water water water water water water 20 cm (7.9 inch) Tinta Color 0/66 with 60 ml (2 fl.oz) water DO NOT RINSE. Dry the hair. Apply chosen shade mixed with 3% (10 vol.) Tinta Cream Developer and process as directed. KEUNE RED BOOSTER For more intense red shades use Keune Red Booster capsules. Add 1 or 2 capsules, depending on color level and desired intensity, when using any of the following shades: 7.66 - 6.6 - 6.64 - 6.67 - 5.6 - 5.67 and 4.6. * Tinta Color 8.66 comes packaged with 2 capsules. COLORING BLEACHED HAIR (PASTEL SHADES) Mix 30 ml (1 fl.oz) color with 60 ml (2 fl.oz) of 3% (10 vol.) Tinta Cream Developer. Apply to base, lengths and ends. Process for a maximum of 20 min. depending on the desired intensity. Choose from the following shades: 10.7 - 10.21 - 9.53 - 9.43 - 9.32 - 9.3 - 9.2 - 9.1 To lighten permanent color, mix 1 scoop Cream Bleach or Magic Blonde with 25 ml (0.8 fl.oz) Keune Shampoo and 25 ml (0.8 fl.oz) of 9% (30 vol.) Tinta Cream Developer. Apply evenly with a color brush. Check the progress regularly. Processing time is a maximum of 20 min. Can be applied to damp or dry hair. (or) © KEUNE HAIRCOSMETICS E MADE IN GERMANY 1006 50239E REMOVAL OF PERMANENT COLOR A 11 information Keune Tinta Color Quick reference card TINTA CREAM DEVELOPER Only Tinta Color in combination with Tinta Cream Developer will give the best result Qualities • Tinta Cream Developer contains LP 300 that prevents the hair from fading • Tinta Cream Developer is extra stabilized 16415 1000 ml/33.8FL.OZTinta Cream Developer 10 vol ( 3%) 16416 1000 ml/33.8FL.OZTinta Cream Developer 20 vol ( 6%) 16417 1000 ml/33.8FL.OZTinta Cream Developer 30 vol ( 9%) 16418 1000 ml/33.8FL.OZTinta Cream Developer 40 vol (12%) 16415C 60 ml/ 2.0FL.OZTinta Cream Developer 10 vol ( 3%) 16416C 60 ml/ 2.0FL.OZTinta Cream Developer 20 vol ( 6%) 16417C 60 ml/ 2.0FL.OZTinta Cream Developer 30 vol ( 9%) 16418C 60 ml/ 2.0FL.OZTinta Cream Developer 40 vol (12%) Directions for use Tinta Cream Developer is the developer for Tinta Color. It contains the color stabilizer LP 300. Tinta Cream Developer is extra stabilized so that the H202 percentage will remain the same, even at higher temperatures. Shaking before use will facilitate the pouring of the Developer. Mixing: mixing ratio 1:1 or 1:2 for Tinta Super Ash Blonde (1 tube 60 ml/2 Fl.oz. + 60 ml or 120 ml/ 4 Fl.oz. Keune Tinta Cream Developer). Mix to smooth. Choose the correct strength of developer: 3% - 10 vol.:For deposit, on faded lengths and ends / 0-1 levels of lift. 6% - 20 vol.: Same level of coloring/darker coloring / 1-2 levels lighter coloring. 9% - 30 vol.:2-3 levels lighter coloring/3 levels lighter coloring with Special Blonde shades. 3-4 levels with Super Ash Blonde. 12% - 40 vol.:3-4 levels with Special Blonde, 4 levels with Super Ash Blonde. Up to 5 levels lighter coloring with Tinta 2000 shades. For further directions for use, we refer to Keune Tinta Color. INGREDIENTS Aqua/Water, Hydrogen peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, Methylparaben, EDTA. © KEUNE HAIRCOSMETICS A 12 information P R O D U C T Tinta Color Contrast Striking intense color with a beautiful healthy result Qualities • More intensity • Better conditioning • Suitable for repeated treatments • Applicable on natural and color treated hair 19210Tube 100ml/3.4 FL.OZ Tinta Color Contrast Red 19220Tube 100ml/3.4 FL.OZTinta Color Contrast Copper 19240Tube 100ml/3.4 FL.OZTinta Color Contrast Ruby Red Directions for use Tinta Color Contrast produces striking intense color with a beautiful healthy result and can be used on both natural as well as color treated hair. It preserves the integrity of the hair even with repeated applications. Special built-in conditioners leave the hair smooth and shiny. Tinta Contrast Color is suitable for color level 1 through 5. The treatment consists of a 2-phase application method. First the sections or hair swatches are decolorized with Tinta Color 2000 or with Magic Blond or Cream Bleach. Then the Tinta Color Contrast shade of your choice is directly applied to the hair. This method leaves the hair in a much better condition compared to traditional contrast colors. More over the system allows repeated color treatments without repeated highlights. Color level 1 Black Maximum number of color levels lighter Overview Tinta Color Contrast Regular Contrast Colors 3 Dark brown 5 Intensity 4 Medium brown 4 Conditioning • Lighten the hair sections with Tinta 2000 or Cream Bleach or Magic Blonde according to the schedule below • Rinse with water and wash with Tinta After Color Shampoo(Salon packaging). • Make the hair towel dry • Apply Tinta Color Contrast to the pre-lightened hair sections. Avoid contact with the scalp. • Processing time: 10 minutes • Rinse thoroughly with water and wash with Tinta After Color Shampoo (Salon packaging). Important • Not for use on grey hair • For use only on pre-lightened sections, not the entire head • May stain fabric and plastic materials • Use suitable gloves • For professional use only 5 Light brown 3 2 Suitable for repeat treatment Application a colored hair Tendibility Processing time ++ ++ ++ ++ + ++ + + -/- -/- ++ ++ The content of the 100ml plastic tube is sufficient for 3 applications. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Ceteareth-20, Polyquaternium-37, Paraffinum Liquidum/Mineral Oil, Butyrospermum Parkii/Shea Butter, Distearyldimonium Chloride, Parfum/Fragrance, Butylene Glycol, PPG-1 Trideceth-6, Methylparaben, Ethanolamine, Helianthus Annuus/Sunflower Seed Extract, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hexyl cinnamal, [+/- (may contain...)] Basic Yellow 87, Basic Orange 31, Basic Red 51, Basic Blue 99. © KEUNE HAIRCOSMETICS A 13 information P R O D U C T Red Booster For more intensive Tinta Color red shades, use Keune Red Booster capsules Qualities • For intensive brilliant red results • Super shine New revolutionary Color Infusion Technology for the professional colorist ensures optimal brilliant red results when added to the Tinta Color red shades. The Keune Red Booster is a composition of intensifiers to enhance red colors. The Keune Red Booster will intensify the original red shades and create unlimited red intensity. Tinta Color mixed with the Keune Red Booster results in a vibrant intensive red color with super shine. Luminous red results can be accomplished even on dark levels. 26290Capsules 10 x 3ml/0.1 FL.OZRed Booster Directions for use The Keune Red Booster contains a composition of color intensifiers and easily mixes into the Tinta Color formula. No additional steps needed. Add 1 or 2 capsules, depending on color level and desired intensity, with the following Tinta Color shades: Tinta Color 4.6 5.6 5.67 6.6 6.64 6.67 7.66 8.66 Medium Red Brown Light Red Brown Light Red Violet Brown Dark Red Blonde Dark Red Copper Blonde Dark Red Violet Blonde Medium Intense Red Blonde Light Intense Red Blonde Mixing example Mix 1 tube (60 ml) Tinta Color 7.66 + 2 capsules Red Booster (2x3 ml) + 60 ml Tinta Developer. INGREDIENTS Aqua/Water, Basic Yellow 87, Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid. © KEUNE HAIRCOSMETICS A 14 information P R O D U C T P R O D U C T Keune Semi Color combines softness and color Semi Color is Keune’s semi permanent hair color (in the US - demi permanent color). Semi Color is a tone on tone color that gives the hair a nice color, softness and shine. Especially amongst the group of younger consumers there is a demand for a hair color without the disadvantages of a permanent color. Semi Color is the right product for this market. In recent years, the size of the semi permanent hair color market is constantly growing. Only a limited number of manufacturers have succeeded in launching a successful semi permanent oxidative hair color in the market, Keune being one of them. Semi Color is unique, because it combines the advantages of an acid color (softness and shine) with the coverage of an alkaline color. © KEUNE HAIRCOSMETICS B 15 information KEUNE SEMI COLOR GENERAL INFORMATION Keune Semi Color Semi Color: 3-dimensional color 24…Tube 60 ml/ 2.0 FL.OZ Keune Semi Color Qualities • 44 shades plus Clear • Tone-on-tone color with unlimited possibilities • Up to 70% grey coverage • New formula without ammonia for shiny and conditioned hair • Gel-cream formula easy to mix and apply • Long lasting-color intensity and shine • Pleasant fragrance • Semi Color is a demi color product 3-dimensional color concept Semi Color is an exceptional ammonia free tone-on-tone color, formulated with the exclusive Silsoft technology. Extra shine, extra color color and extra durability are unique qualities. Application possibilities Semi-Color is the perfect color choice for: • a first-time color service on natural hair, without affecting the integrity of the hair • an intensive tone-on-tone color for optimal grey coverage, without changing the natural color of the hair • refreshing the lengths and ends in combination with Tinta Color on the re-growth Grey coverage Semi Color gives up to 70% grey coverage with the natural shades. Directions for use First-time color: Shampoo the hair with Clarifying Shampoo. Use 30g (1oz) Semi Color + 60 g (2oz) Activator (mixing ratio 1:2). Mix well in applicator, shaker or bowl. If desired, add Mix Color to intensify the color character. Apply the mixture on towel dried hair. Process for 20 minutes. Emulsify with water and rinse thoroughly. Shampoo and treat with Tinta After Color Shampoo pH4 and Tinta After Color Balsam pH4. To intensify red characters on color level 1-5, use Semi Color Red Activator. Mix Color: Use Mix Color to intensify the chosen Semi Color color character. Example: to intensify the copper character: mix 30g (1oz) Semi Color 5.4 with 2.5g (0.1oz) = 5 cm. Mix Color 0.44 and 60g (2oz) Activator. The amount of Mix Color depends on the desired color intensity. For more information see directions of use enclosed in the packaging of Semi Color. Repeat Treatment: Use Semi Color + Activator (mixing ratio 1:2) Apply the color to the re-growth and process for 10 minutes. Distribute through the lengths and ends and process for an additional 10 minutes. Emulsify with water and rinse thoroughly. Shampoo and treat with Tinta After Color Shampoo pH4 and Tinta After Color Balsam pH4. Dual System: Semi Color in combination with Tinta Color. Use Semi Color to refresh the lengths and ends of the hair in combination with Tinta Color on the re-growth. This enhances the conditioning effect and gives incredible shine. Apply Tinta Color on the re-growth and process for 10 minutes. Apply the desired quantity Semi Color plus Activator in the same color level to the lengths and ends. Process an additional 20 minutes. Emulsify with warm water and rinse thoroughly. Shampoo and treat with Tinta After Color Shampoo pH4 and Tinta After Color Balsam pH4. Tip for creating Anthracite: To create Semi Color Anthracite use 3 parts 0/11 = 9 g (0.3oz), 4 parts 9.32 = 12 g (0.4oz) and 3 parts silver = 9 g (0.3oz). Mix with 60g (2oz) Semi Color Activator. Process for 20 minutes. Emulsify with water and rinse thoroughly. Shampoo and treat with Tinta After Color Shampoo and Tinta After Color Balsam pH4. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Stearate, Betaine, Carbomer, Parfum/Fragrance, Dipropylene Glycol, Sodium Cetearyl Sulfate, PEG-40 Castor Oil, Disodium Cocoamphodiacetate, Hydrolyzed Wheat Protein, Bisabolol, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata / Boswellia Serrata Gum, Linalool, Geraniol, Hexyl cinnamal, Limonene, [+/- (may contain…)] Propylene Glycol, Sodium Sulfite, 2-Amino-3-Hydroxypyridine, 4-Amino-3-Nitrophenol, 4-Amino-m-Cresol, 2-Methylresorcinol, 5-Amino-6Chloro-o-Cresol, 2,4-Diaminophenoxyethanol HCL, Toluene-2,5 Diamine Sulfate, 2-Methyl-5-Hydroxyethylaminophenol, CI 77019/Mica, CI 77891/Titanium Dioxide, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Hydroxypropylamino-3-Nitrophenol, Hydroxyethyl-2-Nitro-p-Toluidine, N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine, m-Aminophenol, 4Amino-2-Hydroxytoluene, Resorcinol, 2-Amino-6-Chloro-4-Nitrophenol © KEUNE HAIRCOSMETICS B 16 information P R O D U C T Keune Semi Color Clear Neutral shade without color pigments 24000 - Tube 60 ml/ 2.0 FL.OZ Keune Semi Color Clear Qualities • Provides unlimited color possibilities • Creates pastel shades for level 10 hair, decolorized hair • Suitable for glossing service Semi Color Clear offers new dimensions to express creativity in coloring. It is a shade without color pigments in the Semi Color color assortment. Directions for use 1. Unlimited color possibilities For infinite color shades in the Semi Color assortment, add a small amount of Semi Color Clear to the chosen Semi Color shade. This way the chosen color shade becomes diluted and will be lighter and offers a variety of shades. 2. Pastel shades To create pastel shades on level 10, decolorized hair, use 30g (1oz) Semi Color Clear + 5g (0.2oz) of the desired fashion tone or 5g (0.2oz) of the desired Mix Color. Mix with 70g (2.5oz) Activator and process 110 minutes, depending on the desired intensity. Emulsify lightly and rinse thoroughly. Note: use only on level 10, decolorized hair. 3. Glossing service Semi Color Clear offers the opportunity of a separate salon service for extreme shine, without adding color pigments. Use 30g (1oz) Semi Color Clear + 60g (2oz) Activator. Process 20 minutes. Emulsify lightly and rinse thoroughly. Tip for blonde hair Semi Color Clear is suitable for toning blonde or bleached hair at level 9-10. Use 15g (0.5oz) Semi Color Clear with 15g (0.5oz) of the desired Semi Color blonde shade + 60g (2oz) Activator. Process to the desired intensity. Blonde and bleached hair will have more shine and tonality. INGREDIENTS Aqua/Water, Cocamide MEA, Cetearyl Alcohol, Polysilicone-18 Stearate, Betaine, Phenoxyethanol, Parfum/Fragrance, Caprylyl Glycol, Dipropylene Glycol, Carbomer, Sodium Cetearyl Sulfate, PEG-40 Castor Oil, Amodimethicone, Hydrolyzed Wheat Protein, Ethanolamine, Bisabolol, Trisodium HEDTA, Ethylhexylglycerin, Boswellia Serrata/Boswellia Serrata Gum, Trideceth-12, Cetrimonium Chloride, Limonene, Linalool, Hexyl cinnamal, Geraniol © KEUNE HAIRCOSMETICS B 17 information P R O D U C T P R O D U C T Developers for use with Keune Semi Color Qualities • Develops and stabilizes the color • Red Activator intensifies red shades on natural dark hair (color level 1-5) Semi Color Activator & Red Activator are the special developers used with Keune Semi Color. The Activator provides better stability and longer durability of the color. 16413 1000 ml/33.8 FL.OZ Keune Semi Color Activator 16414 1000 ml/33.8 FL.OZ Keune Semi Color Red Activator Directions for use Mix Semi Color with Semi Color Activator or Red Activator: mixing ratio 1:2. Example: 30g (1oz) Semi Color + 60g (2 oz) Semi Color Activator or Red Activator. Mix well in applicator, shaker or bowl. Apply with applicator or brush. See Semi Color product description for additional options for use. The Red Activator is used to intensify red shades on natural dark hair, color level 1-5. For optimal results use only Semi Color Activator or Red Activator with Keune Semi Color. INGREDIENTS Aqua/Water, Ceteth-2, Hydrogen peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Acrylates/ Beheneth-25 Methacrylate Copolymer, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, Methylparaben, EDTA © KEUNE HAIRCOSMETICS B 18 information Keune Semi Color Activator & Red Activator KEUNE COLOR MAN Color Man reduces grey hair - for a natural look in only 5 minutes Qualities • 5 minutes processing time • Ammonia free • Natural look • Easy to apply • Long-lasting result Men want to look as young as they feel. Most men would like to have their original hair color, but don’t want their hair to look artificially colored and do not have time for a 30 minute hair color service. Keune Color Man is a new formula for a natural grey reduction, not too warm and not too cool, in just 5 minutes! Keune Color Man is ammonia free cream gel and very gentle to the hair. Special conditioners, including Cocamide MEA, help protect the hair during the color service. A unique complex enhances condition, manageability and thickens the hair. 6 mixable, subtle and long lasting shades 16001 tube 60ml Keune Color Man Black 16003 tube 60ml Keune Color Man Dark Brown 16004 tube 60ml Keune Color Man Medium Brown 16005 tube 60ml Keune Color Man Light Brown 16006 tube 60ml Keune Color Man Dark Blonde 16007 tube 60ml Keune Color Man Medium Blonde 16419 1000ml Keune Color Man Activator The content of the 60 ml tube is sufficient for 2 applications. Directions for use Mix Color Man with Color Man Activator. Mixing ratio 1 : 1, 30 g Color Man + 30 g Color Man Activator. Mix well in applicator bottle, shaker or bowl. First application: Apply the mixture like a shampoo to dry hair, evenly from roots to ends. Processing time: 5 min. Emulsify gently and rinse thoroughly. Repeat treatment: Apply the mixture to the roots and next to the lengths and ends. Total processing time 5 min. Emulsify gently and rinse thoroughly. If desired, wash the hair with Keune Tinta After Color Shampoo Note: for a more intense and stronger result allow to develop for max. 10 minutes. Important: • Color Man cannot be mixed with other coloring products • Do not use Color Man on highlighted hair • Color Man can be used on mustaches and beards • Processing time may not exceed 10 minutes, incl. application time INGREDIENTS Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Stearate, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, Sodium Cetearyl Sulfate, PEG-40 Castor Oil, Disodium Cocoamphodiacetate, Mica, Hydrolyzed Wheat Protein, CI 77891/Titanium Dioxide, Bisabolol, Maltodextrin, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Aspalathus Linearis Leaf Extract, [+/- (may contain…)], Toluene-2,5 Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, 2-Methylresorcinol © KEUNE HAIRCOSMETICS B 18A in f ormation P R O D U C T P R O D U C T The logical next steps in coloring 1. Keune after color service in the salon: After the development of pigmentation and rinsing, it is necessary to stop the oxidation process completely and give the hair the proper after color service. Use Tinta After Color Shampoo ( PH4) and Tinta After Color Balsam (PH4), both in liter size. It stops the oxidation process and neutralizes the hair. 2. Colored hair care range for color service at home in retail sizes. The range consists of a colored hair shampoo, conditioner and treatment The Keune Colored Hair range is a complete line of care products to protect color treated hair. The products are enriched with the Triple Color Protection System for ultimate results. The Sunflower Seed Extract is an anti oxidant that protects the hair and prevents UV damage. These moisturizing products are for perfect home care or color treated hair and recommended for daily use to enhance the color and provide beautiful shine. The products have a fresh, crisp floral fragrance infused with green fruit extracts. Triple Color Protection: Solamer UV Protector Provides protection to the hair color. Silk Protein Conditioner Adds shine and leaves the hair silky smooth. LP 300 Color Stabilizer Enhances the durability of the color. © KEUNE HAIRCOSMETICS C 19 information KEUNE AFTER COLOR TREATMENT GENERAL INFORMATION TINTA AFTER COLOR SHAMPOO Tinta After Color Shampoo stops the oxidation process and neutralizes the hair Qualities • Contains natural Citric Acid which closes the cuticles • pH value 4 • Vitamin E stops the oxidation process • Silk Protein gives the hair softness and shine • Removes the residues of pigment from the hair and scalp • Solamer UV protector • For professional use only • New fragrance 17091 - 1000 ml/ 33.8 Fl.oz.Tinta After Color Shampoo Directions for use Apply to wet hair and work into a lather. Rinse thoroughly and repeat if necessary. After rinsing off the hair color, a treatment with Tinta After Color Shampoo and Balsam is recommended in order to stop the oxidation process and re-condition the hair. Tinta After Color Shampoo contains natural Citric Acid which closes the hair’s cuticle and leaves the hair easy to manage. The shampoo has a pH value of 4. Vitamin E stops the oxidation process after the color service. Silk Protein gives the hair softness and shine. Tinta After Color Shampoo removes the residues of pigment from the hair and scalp. Because of the low pH value, a treatment with Tinta After Color Shampoo and Balsam is only recommended immediately after the color treatment. It is not meant for home use. INGREDIENTS Aqua/Water, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Sodium Chloride, PEG-15 Cocopolyamine, PEG-200 Hydrogenated Glyceryl Palmate, Cetrimonium Chloride, Citric Acid, Laureth-2, PEG-7 Glyceryl Cocoate, Trideceth-9, Parfum/ Fragrance, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, PEG-5 Ethylhexanoate, Polyamide-2, Caramel, Benzophenone4, Tocopheryl Acetate, Lauryl Pyrrolidone, Butylene Glycol, Hydrolyzed Silk, Helianthus Annuus/Sunflower Seed Extract, CI 19140/Yellow 5, Butylphenyl Methylpropional, Hexyl Cinnamal © KEUNE HAIRCOSMETICS C 20 information P R O D U C T TINTA AFTER COLOR BALSAM Tinta After Color Balsam stops the oxidation process after coloring and neutralizes the hair Qualities • Natural Citric Acid closes the cuticles • pH value 4 • Vitamin E stops the oxidation process • Silk Protein gives the hair softness and shine • A UV-filter protects the hair from damaging UV-rays • Cationactive material interacts with the hair • Solamer UV protector • For professional use only • New fragrance 13013 - 1000 ml/ 33.8 Fl.oz. Tinta After Color Balsam Directions for use Use Tinta After Color Balsam after shampooing. Work a small amount of Tinta After Color Balsam through the hair. Rinse out after 3 - 5 minutes. A treatment with Tinta After Color Balsam is the next step after a treatment with Tinta After Color Shampoo. Tinta After Color Balsam contains natural Citric Acid which closes the hair’s cuticle and leaves the hair easy to manage. The balsam has a pH value of 4. Vitamin E stops the oxidation process after termination of the treatment. Silk Protein gives the hair softness and shine, while cationactive material conditions the hair and makes it easier to comb. A UV-filter protects the hair from damaging UV-rays, which prevents premature fadage. Because of the low pH value, a treatment with Tinta After Color Shampoo and Balsam is only recommended immediately after the color treatment. It is not meant for home use. INGREDIENTS Aqua/Water, Paraffinum Liquidum/Mineral Oil, Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Bromide, Oleyl Erucate, Lactic Acid, Parfum/Fragrance, Polyquaternium-10, Triethanolamine, Methylparaben, Polyamide-2, Lauryl Pyrrolidone, Benzophenone-4, Butylene Glycol, Caramel, Hydrolyzed Silk, Helianthus Annuus/Sunflower Seed Extract, CI 19140/Yellow 5, Hexyl cinnamal, Butylphenyl Methylpropional © KEUNE HAIRCOSMETICS C 21 information P R O D U C T SHAMPOO COLORED HAIR (PH 6) The shampoo colored hair pH 6 is an excellent shampoo to maintain the hair color at home Qualities • Enriched with Solamer UV protector and • Sunflower Seed extract to protect the hair color. • Silk Protein conditioner adds shine and leaves the hair silky smooth • LP 300 color stabilizer enhances the durability of the color. • The product is recommended for daily use. 17032 – 250 ml / 8.5 FL.OZ.Shampoo Colored hair pH6 Directions for use Apply to wet hair and work into a lather. Rinse thoroughly and repeat if necessary. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glyceryl Laurate, PEG-200 Hydrogenated Glyceryl Palmate, Cetrimonium Chloride, Sodium Chloride, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Polyquaternium10, Lauryl Pyrrolidone, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Polyamide-2, Methylparaben, Phenethyl alcohol, PPG2 Methyl Ether, Propylparaben, Citric Acid, Butylene Glycol, Methylisothiazolinone, Hydrolyzed Silk, Helianthus Annuus/ Sunflower Seed Extract, Linalool, Alpha-Isomethyl Ionone, Benzyl salicilate, Butylphenyl Methylpropional, Citronellol, Hexyl cinnamal © KEUNE HAIRCOSMETICS C 22 information P R O D U C T ULTIMATE CARE FOR BRILLIANT COLOR CONDITIONER COLORED HAIR The conditioner colored hair pH6 is an excellent conditioner to maintain the hair color at home Qualities • Rinse out conditioner for long lasting color Brilliance and superb conditioning. • Enriched with Solamer UV protector and Sunflower Seed extract to protect the hair color. • Silk protein conditioner aids shine and leaves the hair silky smooth. • LP 300 color stabilizer enhances the durability of the color. • The product is recommended for daily use. 13018 – 200 ml / 6.7 FL.OZ.Conditioner Colored hair pH6 Directions for use Use the conditioner colored hair after the shampoo colored hair. Apply to towel-dry hair. Leave in for 1 – 3 minutes. Rinse thoroughly. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Paraffinum Liquidum/Mineral Oil, Cetrimonium Bromide, Behentrimonium Chloride, Polyquaternium37, Parfum/Fragrance, Oleyl Erucate, Butyrospermum Parkii/Shea Butter, Diazolidinyl Urea, Panthenol, Isopropyl Alcohol, Polyquaternium-10, Squalane, Methylparaben, PPG1 Trideceth-6, Tocopheryl Acetate, Lauryl Pyrrolidone, Butylene Glycol, Polyamide-2, Hydrolyzed Wheat Protein, Citric Acid, Hydrolyzed Silk, Helianthus Annuus/Sunflower Seed Extract, Benzyl salicilate, Hexyl cinnamal, Butylphenyl Methylpropional © KEUNE HAIRCOSMETICS C 23 information P R O D U C T ULTIMATE CARE FOR BRILLIANT COLOR TREATMENT COLORED HAIR The treatment colored hair is an intensive color protecting mask for long lasting color intensity Qualities • Special vegetable and wheat proteins for strengthening and moisterizing the hair. • Enriched with Solamer UV protector and Sunflower Seed extract to protect the hair color. • Silk protein conditioner adds shine and leaves the hair silky smooth. • LP 300 color stabilizer enhances the durability of the color. 13053 – 200 ml / 6.7 ( FL.OZ)Treatment Colored Hair Directions for use It is an instant treatment with a short processing time. Apply to towel-dry hair. Leave in for 3 minutes. Rinse thoroughly. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Parfum/Fragrance, Hydrolyzed Wheat Protein, Methylparaben, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Diazolidinyl Urea, Propylparaben, 2-Bromo-2-Nitropropane-1,3-Diol, Trideceth-12, Lauryl Pyrrolidone, Butylene Glycol, Polyamide-2, Lactic Acid, Hydrolyzed Silk, Helianthus Annuus/Sunflower Seed Extract, Linalool, Alpha-Isomethyl Ionone, Benzyl salicilate, Butylphenyl Methylpropional, Citronellol, Hexyl cinnamal © KEUNE HAIRCOSMETICS C 24 information P R O D U C T ULTIMATE CARE FOR BRILLIANT COLOR P R O D U C T Keune offers a complete range of additional color products of supreme quality Decolorization: • Cream Bleach dustfree contains Wheat Protein to protect the hair structure. • Magic Blonde dustfree is a bleaching powder with LP 300 and a-Bisabolol that protect the hair and scalp during the bleaching process. Re-pigmentation: • Pre-Pigmentation Fluid prevents an unnatural tone and premature fading of highly decolorized hair. Ready to use. Color maintenance: • Blonde Enhancing Treatment for highlighted, bleached and lighter colored hair. • Red Enhancing Treatment the optimum care treatment for natural red or red color-treated hair. Temporary coloring: • Color Styling Mousse, the mousse that colors, conditions and styles the hair at the same time. It will hold for 1 - 2 shampoos. It contains no Ammonia and is a non-oxidative color. • Extension, lock-in Shampoo neutral and lock-in Conditioner neutral • Saver, Tinta Color Saver provides longer lasting hair color and optimum care. © KEUNE HAIRCOSMETICS D 25 information OTHER KEUNE COLOR PRODUCTS GENERAL INFORMATION CREAM BLEACH Keune Cream Bleach for a beautiful and very reliable result; an equal, bright and pure decolorizer with a short application time Qualities • Dustfree • Vegetable (Wheat) protein protects and conditions the hair during the bleaching process • Formulated for all techniques - on and off scalp • Can be mixed with Keune Tinta Cream Developer 6, 9 or 12% • Pleasant fragrance This white bleaching powder is unique, because of the fantastic results and conditioning effect on the hair. Vegetable Wheat Protein has been added to protect the hair structure. Tests in our laboratory have proven that hair, which is lightened with Keune Cream Bleach, is 50% stronger than hair bleached with other products. This offers the hairdresser a wider choice of other chemical treatments like coloring and perming. A perm in bleached hair treated with Keune Cream Bleach will hold longer, because of the stronger hair structure. 16424 - 500 g/17.6 Fl.oz. 16424R- 500 g/17.6 Fl.oz. Keune Cream Bleach Keune Cream Bleach (Refill) Directions for use Mixing: Measure 2 scoops Keune Cream Bleach Dustfree and add while stirring 70 ml (2.4 Fl.oz.), Keune Tinta Cream Developer. Mix until the cream reaches the desired consistency. Application and processing: Apply the cream to the hair depending on the chosen technique. Check the hair frequently until the desired lift is achieved. The processing time can vary from 20 to 50 minutes depending on the natural hair color, hair structure, used technique and percentage Keune Tinta Cream Developer used on the natural hair color, hair structure, technique and Keune Tinta Cream Developer used. Rinsing: Rinse thoroughly with warm water and shampoo with Keune Tinta After Color Shampoo. Important recommendations: Use only according to the directions for use. Do not use to decolor eyelashes or eyebrows. Avoid contact with eyes and face. Rinse immediately with plenty of water if the product comes into contact with the eyes. Do not apply if scalp is abraded. Always use a non-metallic bowl. Store well closed in a cool and dry place. Wear suitable gloves. Keep out of reach of children. For professional use only. INGREDIENTS Potassium Persulfate, Ammonium Persulfate, Paraffinum Liquidum/ Mineral Oil, Sodium Metasilicate, Magnesium Carbonate, Hydroxyethylcellulose, Silica, Sodium Stearate, Hydrolyzed Wheat Protein, EDTA, Bisabolol, Parfum/Fragrance © KEUNE HAIRCOSMETICS D 26 information P R O D U C T MAGIC BLONDE Magic Blonde, the bleaching powder that protects the hair and scalp during the bleaching process Qualities • Dustfree • LP 300 and Bisabolol protect the hair and scalp during the bleaching process • Silk Protein conditions and gives the hair shine. • Suitable for all techniques - on and off scalp • Can be mixed with Keune Tinta Cream Developer 6, 9 or 12% • Improved, pleasant fragrance Magic Blonde is a dustfree blue bleaching powder with a short processing time. As well as the Cream Bleach, the Magic Blonde is unique, because of the fantastic results and conditioning effect on the hair. It contains LP 300 and Bisabolol, ingredients which protect the hair and scalp during the bleaching process. The Silk Protein leaves the hair shiny soft and conditioned. Magic Blonde easily mixes with Tinta Cream Developer 6 %, 9% and 12% (20 vol., 30 vol., and 40 vol.) and it is especially formulated for both on and off scalp treatment. This dustfree bleaching powder has a pleasant fragrance. 16423 - 500 g/17.6 Fl.oz. 16423R- 500 g/17.6 Fl.oz. Keune Magic Blonde Keune Magic Blonde (Refill) Directions for use Mixing: Measure 2 scoops Magic Blonde and add while stirring 70 ml (2.4 Fl.oz.) Keune Tinta Cream Developer. Mix until the cream reaches the desired consistency. Application and processing: Apply the cream to the hair depending on the chosen technique. Check the hair frequently until the desired lift is achieved. The processing time can vary from 20 to 50 minutes depending on the natural hair color, hair structure, used technique and percentage Keune Tinta Cream Developer used on the natural hair color, hair structure, technique and Keune Tinta Cream Developer used. Rinsing: Rinse thoroughly with warm water and shampoo with Keune Tinta After Color Shampoo. Important recommendations: Use only according to the directions for use. Do not use to decolor eyelashes or eyebrows. Avoid contact with eyes and face. Rinse the eyes immediately with plenty of water if the product comes into contact with them. Do not apply if scalp is abraded. Always use a non-metallic bowl. Store well closed in a cool and dry place. Wear suitable gloves. Keep out of reach of children. For professional use only. INGREDIENTS Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Paraffinum Liquidum/Mineral Oil, Magnesium Carbonate, Hydroxyethylcellulose, Silica, Sodium Stearate, Lauryl Pyrrolidone, CI 77007/Ultramarines, EDTA, Bisabolol, Parfum/Fragrance, Serica/Silk powder, Hexyl Cinnamal, Benzyl Salicylate © KEUNE HAIRCOSMETICS D 27 information P R O D U C T TINTA PRE- PIGMENTATION FLUID A ready to use Pre-Pigmentation Fluid for highly decolorized hair 16433 250 ml/ 8.5 Fl. oz.Tinta Pre- Pigmentation Fluid Qualities • Gel consistency offers ability for professional application Directions for use Measure 50 ml. of the product in Tinta Color mixing bowl. With Tinta Pre- Pigmentation Fluid applicator, apply to dry hair beginning at the nape. DO NOT rinse. Dry the Pre- Pigmentation Fluid into the hair using a hood dryer or a blow dryer. (Expect the hair to be vibrant in color). Continue with chosen Tinta color application. Bleached and extremely faded lengths and ends have a shortage of red pigment. When such hair is darkened more than 2 levels with Tinta Color, the result will be a faded color. Therefore it is necessary to repigment the hair. This can be done by repigmenting the hair with Tinta Pre-Pigmentation Fluid before application of Tinta Color. The Fluid has to be dried but not rinsed out before applying Tinta Color. The Tinta Pre-Pigmentation Fluid is available in 1 strength. Tinta Pre-Pigmentation Fluid can be used undiluted on color levels 1-5. For color levels 6-9 the Tinta Pre-Pigmentation Fluid should be diluted according to the table below. Color level Tinta Pre-Pigmentation Fluid 250ml 1-5 Undiluted 6-7 Dilute 1 part to 2 parts of water 8-9 Dilute 1 part to 9 parts of water INGREDIENTS Aqua/Water, PPG-2 Methyl Ether, Hydroxyethylcellulose, 3Nitro-p-hydroxyethylaminophenol, Phenoxyethanol, Basic Red 76, Citric Acid, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben © KEUNE HAIRCOSMETICS D 28 information P R O D U C T BLONDE ENHANCING TREATMENT Blonde Enhancing Treatment, for highlighted, bleached and lighter colored hair Qualities • Neutralizes yellow tones • Conditions and moisturizes • Gives the hair volume and shine • Very mild fixation • Daily use 13060 - 200 ml/ 6.7 Fl.oz. Blonde Enhancing Treatment Directions for use Shake well before use. Place a small amount of foam in the palm of the hand (about the size of a ping-pong ball). Apply to towel-dried hair. Divide and comb through evenly. Do not rinse out. Blonde stays blonde. Blonde Enhancing Treatment is a yellow corrective treatment, especially made for highlighted, bleached and lighter colored hair. It neutralizes yellow tones and it has excellent conditioning qualities thanks to the addition of phytokeratin that consists of Corn-, Wheat- and Soy Proteins. It gives the hair volume and radiant shine. Provitamin B5 moisturizes the hair and leaves the hair silky soft. Blonde Enhancing Treatment is very suitable for home maintenance and it can be applied on a daily basis. INGREDIENTS Aqua/Water, Isobutane, Propane, VP/VA Copolymer, Polyquaternium-11, Butane, PEG-12 Dimethicone, Trideceth-9, Panthenol, Phenoxyethanol, Hydroxypropyltrimonium Honey, Parfum/Fragrance, PEG-40 Hydrogenated Castor Oil, PEG-5 Ethylhexanoate, Butylene Glycol, Methylparaben, CI 60730/ Ext. Violet 2, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, Helianthus Annuus/Sunflower Seed Extract, Linalool, Butylphenyl Methylpropional, Hexyl cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Citronellol, Benzyl Salicylate © KEUNE HAIRCOSMETICS D 29 information P R O D U C T PLATINUM RED ENHANCING TREATMENT Red Enhancing Treatment Red Fire; the optimum care treatment for natural red or red color-treated hair 13061 - 200 ml/ 6.7 Fl.oz.Red Enhancing Treatment Qualities • Intensifies red or red color-treated hair • Hydrates strengthens hair • Gives shine and volume • Daily use Directions for use Shake well before use. Dispense a small amount of foam in the palm of the hand (about the size of a ping-pong ball) Apply to shampooed, towel-dried hair. Distribute by combing the foam through the hair. Do not rinse. Red Fire strengthens and hydrates the hair with Phytokeratine and Provitamin B5. The foam has a light styling hold and can be used to achieve and maintain red intensity. Red Enhancing Treatment - Red Fire leaves the hair shiny and manageable without stickiness. Suitable for daily use. INGREDIENTS Aqua/Water, Isobutane, Propane, VP/VA Copolymer, Polyquaternium-11, Butane, PEG-12 Dimethicone, Trideceth9, Panthenol, Phenoxyethanol, Hydroxypropyltrimonium Honey, Parfum/Fragrance, PEG-40 Hydrogenated Castor Oil, PEG-5 Ethylhexanoate, Basic Red 76, 3-Nitro-phydroxyethylaminophenol, Methylparaben, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, AlphaIsomethyl Ionone, Citronellol, Benzyl Salicylate © KEUNE HAIRCOSMETICS D 30 information P R O D U C T RED FIRE SILVER REFLEX SHAMPOO Silver Reflex Shampoo, the color enhancing silver shampoo that gives shine, condition and vitality Qualities • A color enhancing and cleansing effect • Removes yellow from white, gray and bleached hair • Wheat Proteins protect the hair structure and give the hair volume • Provitamin B5 regulates the moisture balance 17097 - 250 ml/ 8.5 Fl.oz.Silver Reflex Shampoo Directions for use Massage the shampoo through the wet hair, rinse thoroughly. Repeat. For an extra neutralization of yellow, leave the Silver Reflex Shampoo in the hair for 2 to 3 minutes. Rinse thoroughly. Silver Reflex Shampoo cleans the hair and removes unwanted yellow from gray or white hair. It can also be used for the neutralization of yellow in bleached hair. In addition to its cleansing and color enhancing qualities, Silver Reflex Shampoo is gentle and conditioning. Wheat Proteins protect the hair structure and give the hair volume. Provitamin B5 penetrates deeply into the hair shaft and regulates the moisture balance. The hair has shine, condition and vitality. INGREDIENTS Aqua/Water, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, PEG-200 Hydrogenated Glyceryl Palmate, Parfum/Fragrance, Glyceryl Laurate, Polyquaternium-10, CI 60730/Ext. Violet 2, Panthenol, PEG-7 Glyceryl Cocoate, Diazolidinyl Urea, Polyquaternium7, Methylparaben, Aminomethyl Propanol, Sodium Cocoyl Hydrolyzed Wheat Protein, Hydrolyzed Wheat Protein, Tetrasodium EDTA, Propylparaben, Benzyl Salicylate, Linalool, Hexyl Cinnamal © KEUNE HAIRCOSMETICS D 31 information P R O D U C T COLOR Styling MOUSSE Color Styling Mousse colors, conditions and styles the hair at the same time Qualities • Durability: 1-2 shampoos • Suitable to refresh a color between two color services • Higher concentration of color results in more applications - more economical • Sets and conditions the hair 165.. - 125 ml/ 4.2 Fl.oz.Color Styling Mousse Directions for use Shake well before use. Consult the Color Styling Mousse chart for correct color depth. Apply necessary amount to towel dried hair. Use a wide-tooth comb or fingers to distribute Keune Color Styling Mousse. Do not rinse. Style as desired. Keune Color Styling Mousse is a temporary form of hair coloring. Keune Color Styling Mousse is especially suitable to refresh a color between two color services. The color will hold for 1 - 2 shampoos depending on the porosity of the hair. Color Styling Mousse has a higher concentration of color than other color styling mousse products on the market. Therefore, it is more economical. The Color Styling Mousse range consists of 11 colors: • Natural shades to refresh and cover the first white hairs • Fashion shades for a fashionable color result • Gray shades to be applied to a higher percentage of white hair INGREDIENTS Aqua/Water, Isobutane, Propane, VP/VA Copolymer, Polyquaternium-4, Trideceth-9, Butane, PEG-12 Dimethicone, PEG-5 Ethylhexanoate, Panthenol, Phenoxyethanol, Parfum/ Fragrance, PEG-40 Hydrogenated Castor Oil, Methylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, Linalool, Butylphenyl Methylpropional, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Hexyl Cinnamal, Alpha-Isomethyl Ionone, [+/- (may contain...)], Basic Blue 99, Basic Red 76, Basic Brown 17, Basic Brown 16, 3-Nitro-p-hydroxyethylaminophenol, Basic Yellow 57, CI 60730/Ext. Violet 2, HC Yellow No. 2 © KEUNE HAIRCOSMETICS D 32 information P R O D U C T Tinta Color Extension Lock-in shampoo neutral and conditioner neutral Qualities • Prevents color fading • Gentle 13020 150 ml/ 3.5 FL.OZTinta Color Extension Lock-in Conditioner Neutral 17088 250 ml/ 8.5 FL.OZColor Extension Lock-in Shampoo Neutral The Tinta Color Extension system has a Lock-In Shampoo and Lock-In Conditioner tot protect color treated hair. The sunfower extract and the LP 300 prevent fading and provide optimum care for the hair. The conditioner is nourishing and leave the hair smooth and easy to detangle. Lock-In conditioner does not contain color pigment. It protects and prevents early fading on all types of hair. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Stearyl Alcohol, Dimethicone, Distearyldimonium Chloride, Oleyl Erucate, Butyrospermum Parkii/Shea Butter, Amodimethicone, Ceteareth-20, Cetrimonium Chloride, Lauryl Pyrrolidone, Paraffinum Liquidum/Mineral Oil, Polyquaternium-32, Lactic Acid, Parfum/Fragrance, Diazolidinyl Urea, Sodium Hydroxide, Oryzanol, Methylparaben, Butylene Glycol, Trideceth-12, Hydrolyzed Silk, Helianthus Annuus/Sunflower Seed Extract, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hexyl Cinnamal © KEUNE HAIRCOSMETICS D 33 information P R O D U C T Tinta Color Saver Provides longer lasting hair color and optimum care 13010 12 x 10ml/ 0,34 FL/OZTinta Color Saver Qualities • Gives perfection to the color treatment • Protects the hair from UV damage • Reduces color fadage • Provides optimum shine and leaves the hair soft Directions for use Use Tinta Color Saver following every Tinta Color application. Rinse the color and shampoo with Tinta After Color Shampoo pH 4. Open the ampoule and press through. Mix the oil and extract by shaking the bottle. Massage gently into the hair. Do not rinse! Gives perfection to the color treatment. Provides optimum care, shine and long lasting color. Contains Vitamin C and Sunflower seed extract. The Tinta Color Saver comes packaged in a 10ml two-phase ampoule. The two liquids are combined to give instant conditioning and protection. Each ampoule is one application.The red oil contains a high concentration of conditioning ingredients that add shine, gives the hair softness and makes it easy to detangle. The yellow liquid contains sunflower seed extracts and stabilized Vitamin C. It protects the hair and reduces color fadage due to the self-protecting ability of plant cells. INGREDIENTS Aqua/Water, Cyclopentasiloxane, Alcohol denat., PEG-12 Dimethicone, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Dimethiconol, Sodium Ascorbyl Phosphate, Parfum/ Fragrance, Polyquaternium-11, Phenyl Trimethicone, Butylene Glycol, Diazolidinyl Urea, Carbomer, Helianthus Annuus/ Sunflower Seed Extract, Triethanolamine, CI 14700/Red 4, CI 19140/Yellow 5, Linalool, Limonene, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Hexyl Cinnamal, Citronellol, Butylphenyl Methylpropional, Alpha-Isomethyl Ionone © KEUNE HAIRCOSMETICS D 34 information P R O D U C T P R O D U C T Texture, shape and substance of the hair Perms The Keune range of perms consists of two mild alkaline perms, two neutral perms and a hair straightener. All Keune perms are very mild to the hair. Nutritional components condition the hair. Vita Wave Sericin Wave Bioperm Vital : A conditioning alkaline perm which contains elements to protect the hair’s structure. : With cationactive Keratin (K+), low in alkalinity and therefore gentle to the skin. : A gentle neutral perm lotion based on three active components: Thioglycolic Acid, Cysteine and Cysteamine. Neutralizers There is a range of neutralizers in the line suitable for every perm solution or hair type. The line consists of anionactive as well as cationactive neutralizers. Fixit : A universal anionactive neutralizer, containing protein and Nitron for a quick and optimum result. Care Neutralizer : A highly conditioning neutralizer specially for dry, damaged and porous hair. Sericin Wave Neutralizer : A cationactive neutralizer and contains Sericin to condition the hair structure leaving the hair shiny and silky soft. Bioperm Neutralizer : A highly conditioning universal fixation for normal, dry, porous or damaged hair. general Directions for use All Keune Neutralizers process for a total of 10 minutes. After thoroughly rinsing the perm solution and careful blotting, apply appropriate Keune Neutralizer in the following way: • Use 2/3 application, apply evenly to rods • Process 5 minutes • Carefully remove rods and apply remaining neutralizer for an additional 5 minutes • Rinse thoroughly Straighteners Hair Straightener : Straightens curly hair. Available in a normal and extra strong version. Sleek&Shine Rebonding Kit: A complete system for rebonding coarse and strong curly hair. © KEUNE HAIRCOSMETICS E 35 information KEUNE PERMS & NEUTRALIZERS GENERAL INFORMATION VITA WAVE Vita Wave, a highly conditioning and mild alkaline wave Qualities • Provitamin B5 gives the hair vitality and long-lasting moisture control • Licone gives the hair a natural shine and helps prevent chemical damage • Elastine increases the elasticity of the hair and guarantees an even curl from root to end Vita Wave is highly conditioning and a mild alkaline wave. Vita Wave contains elements which minimize the chemical effect on the hair and at the same time restores the hair structure. Vita Wave is a technological breakthrough in the field of perms. The unique composition provides optimum and long lasting curls: Provitamin B5 Licone Elastin :G ives hair vitality and long-lasting moisture control. Restores and thickens the hair. : Gives hair a natural shine and prevents damaging. Also prevents the internal structure from being damaged. : Gives hair an elastic remodeling and guarantees true-to-rod size curls. © KEUNE HAIRCOSMETICS E 36 information P R O D U C T Vita Wave Vita Wave is available in three strenghts: no. 0 - for strong, difficult to perm hair. no. 1 - for normal hair. no. 2 - for porous, tinted and fragile hair. 10008 - 1000 ml/ 33.8 Fl.oz. Vita Wave no. 0 10009 - 1000 ml/ 33.8 Fl.oz. Vita Wave no. 1 10010 - 1000 ml/ 33.8 Fl.oz. Vita Wave no. 2 Directions for use Neutralizers: Fixit or Fixit 1:1 - for universal application. Care Neutralizer - for application with extra conditioning. Shampoo the hair with a mild shampoo and towel dry. Use Pre-Perm or Phyto Protein Spray on highlighted porous ends. When the hair is heavily bleached we recommend diluting Vita Wave no. 2, 1:1 with water. VITAMIN: Provitamin B5 regulates the moisture balance and works: repairing Indirect method/water wrapping: Wrap as desired. Apply sufficient lotion to each rod, starting in the nape area. Final application time should be determined through a test curl. thickening Application times: Direct method (lotion wrapping) Indirect method (water wrapping) LICONE: gives the hair a natural lustre and helps prevent chemical damage: without Licone with Licone • After application time, rinse hair thoroughly with warm water and blot very well • Apply 2/3 of the neutralizer on the rods for 5 minutes. Gently remove the rods and apply the remainder of the neutralizer for another 5 minutes • Rinse hair thoroughly and style restoration of the hair structure Indirect method (water wrapping) Without heat With cap With heat Vita Wave no.0 12 - 18 7 - 10 Vita Wave no.1 12 - 18 7 - 10 Vita Wave no.2 7 - 15 4-8 INGREDIENTS Aqua/Water, Thioglycolic Acid, Ammonium Bicarbonate, Ammonium Hydroxide, PEG-60 Hydrogenated Castor Oil, Parfum/Fragrance, Polyquaternium-22, Styrene/VP Copolymer, Panthenol, Pentasodium Pentetate, Hydrolyzed Elastin, Ascorbic Acid, Dimethicone/Sodium PG-Propyldimethicone Thiosulfate Copolymer, Isopropyl Alcohol, Sodium Acetate, Citronellol, Benzyl Salicylate, Alpha-Isomethyl Ionone, Limonene, Linalool © KEUNE HAIRCOSMETICS E 37 information P R O D U C T SERICIN WAVE Sericin Wave combines the softness of an acid perm with the strength of an alkaline perm Qualities • The first perm with Sericin, which gives hair extra softness and protection • Cationactive Keratin (K+) for increased tenability • Low in Alkalinity and therefore milde for the skin Two unique ingredients have been added to the Sericin Wave. One of them is Sericin, a protecting protein, which is the outer protective layer of the silk thread. Sericin gives the hair a remarkable softness and shine. Cationactive Keratin (K+) restores the disulfide bonds during the treatment. In this way the structure of the hair is stronger and the tenability is increased. Sercin Wave is low in alkalinity and therefore milder for the skin. These qualities make Sericin Wave unique. Sericin Wave pack is a box containing 75 ml/ 2.5 Fl.oz. of lotion, 120 ml/ 4.1 Fl.oz. neutralization and a pair of plastic gloves. The Sericin Wave is available in three strengths: No. 0- For strong, difficult to perm hair No. 1- For normal hair No. 2- For porous, tinted and sensitive hair CATIONACTIVE KERATIN K+ 10030 - 12 x 125 ml/ 4.2 Fl.oz.Sericin Wave no. 0 10031 - 12 x 125 ml/ 4.2 Fl.oz.Sericin Wave no. 1 10032 - 12 x 125 ml/ 4.2 Fl.oz.Sericin Wave no. 2 10038 - packSericin Wave no. 0 10039 - packSericin Wave no. 1 10040 - packSericin Wave no. 2 Directions for use Shampoo the hair and towel dry. Use Phyto Protein Spray on highlighted and porous ends. If the hair is heavily highlighted or bleached we recommend diluting no. 2 lotion 1:1 with water. Water wrap (with longer hair, 20 cm/ 8 inches or longer, we advice lotion wrapping). Number and size rods, and wrapping technique will determine the curl result. Apply sufficient lotion to each rod, starting in the nape area. Application times: • Final application time should be determined through a test curl • After test curl rinse the hair thoroughly with warm water and blot the rods • Sericin Neutralizer 120 ml (4.1 Fl.oz.) ready for use. Sericin Neutralizer Conc. 1:1 1000 ml (33.8 Fl.oz.), dilute with warm water • Apply 2/3 of the Neutralizer on the rods for 5 minutes. Gently remove the rods without tension and apply remainder of the Neutralizer for another 5 minutes • Rinse hair thoroughly and style as desired CATIONACTIVE KERATIN K+ K+ & SERICIN FOR PERMANENT CONDITIONING Indirect method (water wrapping) Without heat Without cap Without heat With cap With heat Sericin Wave no.0 15 - 20 12 - 17 7 - 10 Sericin Wave no.1 13 - 18 10 - 15 6 - 10 Sericin Wave no.2 8 - 13 6 - 12 4-8 INGREDIENTS Aqua/Water, Thioglycolic Acid, Ammonium Bicarbonate, Ammonium Hydroxide, PEG-60 Hydrogenated Castor Oil, Parfum/Fragrance, Lauryldimonium Hydroxypropyl Hydrolyzed Keratin, Hydroxyethyl Cetyldimonium Phosphate, Sodium Cocoamphopropionate, Polyquaternium-22, Styrene/VP Copolymer, Pentasodium Pentetate, Sericin, Ascorbic Acid, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Salicylate, Hexyl Cinnamal, Butylphenyl Methylpropional, Linalool © KEUNE HAIRCOSMETICS E 38 information P R O D U C T BIOPERM VITAL Bioperm Vital for firm, soft curls Qualities • TCC-3 System • A mild vitalizing perm lotion • A strong curl formation • Protection of the hair structure during the treatment • Veilex gives a reduction of the perm odor • An elastic and shiny result Bioperm Vital is a gentle perm lotion based on three active components: Thioglycolic Acid, Cysteine and Cysteamine. This unique TCC-3 System gives a vital transformation of the hair. The hair structure is protected during the treatment. Bioperm Vital gives an equal, elastic and natural result. It also gives vitality and makes the hair soft and shiny. The unique new patented ingredient Veilex reduces the perm odor. Bioperm Vital is suitable for difficult to perm hair as well as for normal, fine, porous hair, depending on the choice of lotion. Bioperm Vital is available in two strengths: Extra : For normal to difficult to perm natural hair Normal : For normal to fine, porous and tinted hair Hair Quality Perm lotion Application time Bioperm Vital Extra 15 - 20 min. Normal to fine natural hair Bioperm Vital Normal 10 - 15 min. Porous hair Bioperm Vital Normal 5 - 10 min. Normal to difficult to perm natural hair 10045 - 12 x 125 ml/ 4.2 Fl.oz. 10046 - 12 x 125 ml/ 4.2 Fl.oz. 10050 - Pack 10051 - Pack Bioperm Vital Extra Bioperm Vital Normal Bioperm Vital Extra Bioperm Vital Normal Directions for use Cleanse the hair with a mild shampoo (Clarifying Shampoo) and towel dry. Wrap damp hair on rods and place protective cotton around the hairline. Carefully but thoroughly moisten each rod with perm lotion. To get perfect saturation, moisten each rod more than once. Avoid contact with scalp. Gently blot with damp cotton in the event of contact with the scalp. Remove protective cotton and replace if necessary with new. Cover the head with a plastic cap. Application times: • Final application time should be determined through a test curl • After the application time, rinse the hair thoroughly for 5 minutes with warm water and blot dry the rods • Dilute Bioperm Neutralizer 1:1 with warm water. Apply the neutralizer on the rods for 5 minutes • Gently remove the rods and apply remainder of the neutralizer for another 5 minutes • Rinse thoroughly with warm water • Style as desired INGREDIENTS Aqua/Water, Thioglycolic Acid, Cysteamine HCl, Ammonium Bicarbonate, Ammonium Hydroxide, PPG-2 Ceteareth-9, Ethanolamine, Parfum/Fragrance, Lauryldimonium Hydroxypropyl Hydrolyzed Keratin, Hydroxyethyl Cetyldimonium Phosphate, Sodium Cocoamphopropionate, Cysteine HCl, Oleth-10, Pentasodium Pentetate, Styrene/VP Copolymer, Ascorbic Acid, Hexyl Cinnamal, Butylphenyl Methylpropional, Amyl cinnamal, Benzyl Benzoate, Linalool, Alpha-Isomethyl Ionone © KEUNE HAIRCOSMETICS E 39 information P R O D U C T KEUNE PERMS VITA WAVE SERICIN WAVE BIOPERM VITAL 1000 ml/ 33.8 Fl.oz. pack +125 ml/ 4.2 Fl.oz. 125 ml/ 4.2 Fl.oz. Licone, Vitamin, Elastin Sericin Keratin K+ Amino Acids TCC-3 System pH neutral 0,1,2 0,1,2 0,1,2 Fixit, Fixit 1:1 Care Neutral 1:1 Sericin Neutral 1:1 Bioperm Neutral 1:1 ••• •••• •••• Application on difficult to perm hair •••• •••• ••• Application on fine, porous, colored hair ••• •••• •••• Packaging Added benefits Range Neutralizer Conditioning •••• excellent ••• good © KEUNE HAIRCOSMETICS E 40 information P R O D U C T FIXIT Fixit, a normal universal anionactive neutralizer containing protein and Nitron for a quick and optimum result Qualities • Anionactive • Contains Nitron for deeper penetration 11001 - 1000 ml/ 33.8 Fl.oz. Fixit (ready to use) 11011 - 1000 ml/ 33.8 Fl.oz. Fixit 1:1 Directions for use • F ixit 1:1: Mix equal parts Fixit with warm water. Apply as directed • Fixit ready to use: Apply as directed Fixit contains protein and Nitron. Proteins condition the hair, making it less porous while Nitron enables faster penetration of the active ingredients. INGREDIENTS Aqua/Water, Hydrogen peroxide, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Citric Acid, Hydrolyzed Wheat Protein, Tetrasodium Etidronate, PVP, Sodium Cocoyl Hydrolyzed Wheat Protein, Methylparaben, Sodium C14-17 Alkyl Sec Sulfonate, Parfum/Fragrance, Sodium Styrene/Acrylates Copolymer © KEUNE HAIRCOSMETICS E 41 information P R O D U C T CARE NEUTRALIZER Care Neutralizer for extra care Qualities • Cationactive formula • Contains Silk Protein which gives the hair softness and shine 11013 - 1000 ml/33.8 Fl.oz.Care Neutralizer 1:1 Directions for use Mix equal parts Care Neutralizer, 1:1 with warm water. Apply as directed. This is a highly conditioning neutralizer especially for dry, damaged and porous hair. The cationactive formula in combination with Silk Protein ensures optimum repair of the hair structure. Care Neutralizer gives the hair softness and shine. INGREDIENTS Aqua/Water, Hydrogen peroxide, Hydroxycetyl Hydroxyethyl Dimonium Chloride, PEG-40 Hydrogenated Castor Oil, Tetrasodium Etidronate, Salicylic Acid, Parfum/Fragrance, Tetrasodium EDTA, Styrene/VP Copolymer, Phosphoric Acid, Hydrolyzed Silk, © KEUNE HAIRCOSMETICS E 42 information P R O D U C T SERICIN WAVE NEUTRALIZER Sericin Wave Neutralizer, to be used in combination with Sericin Wave 11014 - 1000 ml/ 33.8 Fl.oz.Sericin Wave Neutralizer 1:1 Qualities • Cationactive • Contains Sericin which leaves the hair shiny and soft Directions for use Liter size:Mix equal parts Sericin Wave Neutralizer, 1:1 with warm water. Apply as directed. Pack size:Ready to use. Apply as directed. Sericin Wave Neutralizer is cationactive and contains Sericin to condition the hair structure, leaving the hair shiny and silky soft. INGREDIENTS Aqua/Water, Hydrogen peroxide, Hydroxycetyl Hydroxyethyl Dimonium Chloride, PEG-40 Hydrogenated Castor Oil, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Parfum/ Fragrance, Tetrasodium EDTA, Styrene/VP Copolymer, Sericin, © KEUNE HAIRCOSMETICS E 43 information P R O D U C T BIOPERM NEUTRALIZER Bioperm Neutralizer is specially developed as a neutralizer for the Bioperm Vital lotion Qualities • Cationactive • Contains Silk Protein for an optimal repair of the hair structure • Less odor due to Veilex 11017 - 1000 ml/ 33.8 Fl.oz. Bioperm Neutralizer 1:1 Directions for use Mix equal parts Bioperm Neutralizer, 1:1 with warm water. Apply as directed. Bioperm Neutralizer is a highly conditioning universal fixation for normal, dry, porous or damaged hair. The cationactive formula gives an optimal repair of hair structure and the Silk Protein leaves the hair shiny and soft. Bioperm Neutralizer has less of odor thanks to the special formula, Veilex. INGREDIENTS Aqua/Water, Hydrogen peroxide, Parfum/Fragrance, PEG-40 Hydrogenated Castor Oil, Hydroxycetyl Hydroxyethyl Dimonium Chloride, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Tetrasodium EDTA, Styrene/VP Copolymer, Hydrolyzed Silk, Alpha-Isomethyl Ionone, Limonene, Butylphenyl Methylpropional, Hexyl Cinnamal, Benzyl Benzoate, Benzyl Salicylate, Linalool, © KEUNE HAIRCOSMETICS E 44 information P R O D U C T SHAMPOO PERMED HAIR Shampoo Permed Hair, a gentle mild shampoo for permed or naturally curly hair 17096 - 250 ml/ 8.5 Fl.oz.Shampoo Permed Hair Qualities • A combination of Sericin and cationactive Phyto Keratin gives the hair softness, shine and volume • Increases the longetivity of a perm service • Suitable for daily use Directions for use Apply to wet hair and work into a lather. Rinse thoroughly and repeat if necessary. Shampoo Permed Hair gives the hair the needed special treatment at home. The ingredients Sericin and cationactive Keratin care for the hair and provide extra shine and volume. The result is a long lasting perm. The special Veilex formula gives the hair a pleasant fragrance. Shampoo Permed Hair is a mild neutral shampoo suitable for daily use. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, PEG-200 Hydrogenated Glyceryl Palmate, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Propylene Glycol, Cocamide MEA, Polyquaternium-10, Tetrasodium EDTA, Glyceryl Laurate, PEG-7 Glyceryl Cocoate, Diazolidinyl Urea, Polyquaternium-7, Methylparaben, Citric Acid, Laureth-10, Hydroxypropyltrimonium Corn/Wheat/Soy Amino Acids, Sodium Cocoyl Hydrolyzed Wheat Protein, Propylparaben, Sericin, Linalool, Limonene, Butylphenyl Methylpropional, Hexyl Cinnamal, Benzyl Benzoate, Benzyl Salicylate © KEUNE HAIRCOSMETICS E 45 information P R O D U C T CURL ACTIVATOR Curl Activator with Provitamin B5 gives new life to naturally curly or permed hair Qualities • Brings new life to naturally curly or permed hair • Contains a UV-filter to protect the hair from harmful rays of the sun • Provitamin B5 for protection • Pleasant fragrance 14122 - 125 ml/ 4.2 Fl.oz. Curl Activator Directions for use Spray the Curl Activator on wet or dry hair. Blow-dry if desired. Style as desired. The Curl Activator revitalizes and strengthens the transformation of the hair. The volume and bounce of permed and naturally curly hair increases immediately when Curl Activator is sprayed onto the hair. A UV-filter and Provitamin B5 are added to Curl Activator to protect the hair. The UV-filter protects the hair against the harmful rays of the sun. The moisturizing qualities of Provitamin B5 prevent the hair from drying out. Curl Activator gives the hair a pleasant, fresh fragrance. It can be used in combination with other styling products from the Keune range. INGREDIENTS Aqua/Water, Alcohol denat., VP/VA Copolymer, Glycerin, Polysorbate 80, Panthenol, Parfum/Fragrance, Polyquaternium11, Hydroxypropyltrimonium Corn/Wheat/Soy Amino Acids, Benzophenone-4, Cetrimonium Chloride, Sodium Hydroxide, Hydroxycitronellal, Limonene, Butylphenyl Methylpropional, Hexyl Cinnamal, Benzyl Benzoate, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Eugenol, Coumarin © KEUNE HAIRCOSMETICS E 46 information P R O D U C T P R O D U C T Hair Straightener with Phyto Keratine (K+) and Silk Protein for extra conditioning Qualities • No lifting of the natural color • Silk Protein for a shiny result • Cationactive Keratin (K+), which restores the natural hair structure for softer and stronger hair • Does not contain Lye • Available in a normal and extra strong version Keune Hairstraightener straightens curly hair, leaving it smooth and manageable. It contains cationactive Phyto Keratin (K+) and Silk Protein, leaving the hair beautiful and shiny. One pack Keune Hair straightener or Hair Straightener Extra Forte contains a tube of 85 ml (2.9 FL.oz.) and a tube of 85 ml/2.9 FL.OZ Fixing Balm. It is not recommendable to use on color, bleached or permed hair, but can be used on all other types of natural hair. Keune Hair Straightener Extra Forte is especially suitable for thick and hard to straighten hair. 10100 pack – tube 85 ml/2.9 Fl.oz Fixing Balm + tube 85 ml/2.9 Fl.oz Hair Straightener 10101 pack – tube 85 ml/2.9 Fl.oz Fixing Balm + tube 85 ml/2.9 Fl.oz Hair Straightener Extra Forte Directions for use • Shampoo the hair only if it is very oily or filthy. Apply to dry or towel-dried hair. • Important: apply the Hair Straightener with a brush, strand by strand, starting in the nape area. Keep the Hair Straightener away from scalp at least 0.5 cm/0.2 inch. • For even distribution, comb through carefully. Processing time is 5 to 20 minutes, depending on the structure of the hair. Do not exceed the maximum processing time in any case! Check from time to time with a comb, whether the hair stays straight. • After processing time, straighten the hair by combing strand by strand, using a wide tooth comb. Do not pull the hair. Straightening should not exceed 5 minutes. • Rinse the hair thoroughly with warm water for at least 5 minutes, until all cream has been removed. Towel dry the hair. • Apply Fixing Balm evenly to the hair carefully combing through. Process for 10 minutes. • Add a little warm water and massage the Fixing Balm with the fingertips from the scalp through the hair. • Rinse hair thoroughly until all fixing balm has been removed. Important recommendations: • Read the instructions before use. • Do not apply on a sensitive or irritated scalp or if the condition of the hair does not allow this treatment. • Wear suitable gloves, use non-metallic tools such as comb, brush and bowl • Do not apply heat and do not cover the hair during processing time • On previously straightened hair, the product should only be applied to the regrowth • Avoid contact with eyes. In the event of contact with eyes, rinse immediately with plenty of water and seed medical advice • Keep out of reach of children INGREDIENTS Hair Straightener: Aqua/Water, Cocamide MEA, Thioglycolic Acid, Ethanolamine, Ceteareth-6, Polysorbate 80, Cetearyl Alcohol, Hydroxyethylcellulose, Parfum/Fragrance, Polyquaternium22, Hydroxypropyltrimonium Plant Amino Acids, Trisodium HEDTA, Ascorbic Acid, Hydrolyzed Silk, Alpha-Isomethyl Ionone, Citronellol, Coumarin, Geraniol, Linalool Fixing Balm: Aqua/Water, Sodium Bromate, Cetearyl Alcohol, Urea, Phosphoric Acid, Sodium Hydroxide, Sodium Cetearyl Sulfate, Sodium Lauryl Sulfate, Parfum/Fragrance, EDTA © KEUNE HAIRCOSMETICS F 47 information HAIR STRAIGHTENER HAIR STRAIGHTENER EXTRA FORTE SLEEK ‘N SHINE REBONDING System The in-salon miracle for permanent straight and shiny hair Qualities • Complete system to ensure the best possible result • Silk Protein protects the hair during the rebonding process and gives a shiny result • Cationactive Phyto Keratin (K+) restores the natural hair structures for softer and stronger hair • Keravis, a hair strengthening complex, strengthens the outer layer of the hair and provides an encapsulating effect to protect the surface. • Wheat micro proteins give extra strength and structure to the hair from within. • Leaves the hair soft, shiny and easy to detangle Sleek ‘n Shine Rebonding system is a complete kit for rebonding coarse and strong curly hair. The system contains: Sleek & Shine Rebonding Cream: Straightens coarse and strong curly hair, leaving it smooth and manageable. Fixing Balm: Neutralizes the rebonding process. Cationactive Keratin (K+) and Silk Protein leave the hair beautiful and shiny. Hair Beauty: Restoring and protecting serum especially for damaged hair and split ends. Rebonding Conditioner: Reconstructs rebounded, straightened and curled hair. Rebonding Conditioner has an intense and immediate repairing effect to the structure that’s not repaired during the fixing phase of a treatment. It is not recommendable to use on color, bleached or permed hair, but can be used on all other types of natural hair. Keune Sleek ‘n Shine Rebonding System is especially suitable for thick and hard to straighten hair. 10102Sleek & Shine Rebonding - Sleek & Shine Rebonding Cream 85 ml / 2.9 Fl.oz - Fixing Balm 85ml / 2.9 FL.oz 13036 Hair Beauty 10 ampoules 13052Rebonding Conditioner 200ml / 6.8 FL.oz 50455Sleek ‘n Shine Rebonding Box 50098ESleek ‘n Shine Rebonding brochure Directions for use •S hampoo the hair only if exceptionally oily or dirty. Apply on dry or towel-dried hair. • Apply Keune Sleek & Shine Rebonding Cream with a color brush, section by section beginning at the nape. Keep the Keune Sleek & Shine Rebonding Cream 0.5 cm (0.2 inch) away from the scalp. • Carefully comb through the hair for even distribution. • Process 5 to 20 minutes, depending on the structure of the hair. DO NOT exceed the maximum processing time! Periodically perform a strand test*, to determine if the hair is straight. • After processing, straighten the hair by combing each section with a wide-tooth comb. Do not stretch the hair. Straightening should not exceed 5 minutes. • Rinse the hair thoroughly with warm water for 10 minutes. Make certain that all product has been completely removed from the hair. Towel dry the hair. • Apply Keune Sleek & Shine Rebonding Conditioner for 3 minutes. • Rinse thoroughly. • Apply Keune Hair Beauty (1 to 2 capsules). • Blow-dry the hair 98% dry. • Section the hair, from the nape, and begin very slowly ironing small sections of hair from scalp to ends. Iron each section 6 to 8 times, until it is completely straight. Use a ceramic straightening iron and do not keep the iron in one place for longer than 3 seconds. Set temperature between 150°C and 180°C (300°F 350°F). Smoke may appear after using Sleek & Shine Rebonding Conditioner, but the hair will not burn. • Apply Keune Fixing Balm beginning at the nape, section by section. Comb the hair into the natural fall. Process for 8 minutes. • Using a tail comb, comb the hair section by section. Process for 2 minutes. • Rinse thoroughly. • Towel-dry the hair. • Apply Keune Sleek & Shine Rebonding Conditioner for 3 minutes and rinse thoroughly. • Apply Hair Beauty (1 to 2 capsules). • Use a blow dryer or a straightening iron to style the hair as desired. © KEUNE HAIRCOSMETICS F 48 information P R O D U C T SLEEK ‘N SHINE REBONDING System The in-salon miracle for permanent straight and shiny hair 10102Sleek & Shine Rebonding - Sleek & Shine Rebonding Cream 85 ml / 2.9 Fl.oz - Fixing Balm 85ml / 2.9 FL.oz 13036 Hair Beauty 10 ampoules 13052Rebonding Conditioner 200ml / 6.8 FL.oz 50455Sleek ‘n Shine Rebonding Box 50098ESleek ‘n Shine Rebonding brochure Important recommendations: • R ead the instructions before use. • Do not apply on a sensitive or irritated scalp or if the condition of the hair does not allow this treatment. • Wear suitable gloves, use non-metallic tools such as comb, brush and bowl • Do not apply heat and do not cover the hair during processing time • On previously straightened hair, the product should only be applied to the regrowth • Avoid contact with eyes. In the event of contact with eyes, rinse immediately with plenty of water and seed medical advice • Keep out of reach of children INGREDIENTS Hair Straightener: Aqua/Water, Cocamide MEA, Thioglycolic Acid, Ethanolamine, Ceteareth-6, Polysorbate 80, Cetearyl Alcohol, Hydroxyethylcellulose, Parfum/Fragrance, Polyquaternium22, Hydroxypropyltrimonium Plant Amino Acids, Trisodium HEDTA, Ascorbic Acid, Hydrolyzed Silk, Alpha-Isomethyl Ionone, Citronellol, Coumarin, Geraniol, Linalool Fixing Balm: Aqua/Water, Sodium Bromate, Cetearyl Alcohol, Urea, Phosphoric Acid, Sodium Hydroxide, Sodium Cetearyl Sulfate, Sodium Lauryl Sulfate, Parfum/Fragrance, EDTA Hair Beauty: Cyclopentasiloxane, Dimethiconol, Salvia Officinalis/ Sage Oil, Parfum/Fragrance, Citral, Limonene, Linalool Rebonding Conditioner: Aqua/Water, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Octyldodecanol, Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Chloride, Amodimethicone, Hydrolyzed Wheat Protein, Methylparaben, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Parfum/ Fragrance, Diazolidinyl Urea, 2-Bromo-2-Nitropropane-1,3-Diol, Propylparaben, Trideceth-12, Lactic Acid, Saccharomyces/ Magnesium Ferment, Saccharomyces/Iron Ferment, CI 19140/ Yellow 5, Saccharomyces/ Zinc Ferment, Saccharomyces/ Copper Ferment, Saccharomyces/Silicon Ferment, CI 14700/ Red 4, Limonene, Butylphenyl Methylpropional © KEUNE HAIRCOSMETICS F 49 information P R O D U C T P R O D U C T Sleek & Shine Rebonding Conditioner; hair treatment for rebonded, straightened and curled hair Qualities • Keravis, a hair strengthening complex, strengthens the outer layer of the hair and provides an encapsulating effect to protect the surface. • Wheat micro proteins penetrate deep into the hair, giving extra strength and structure to the hair from within. It leaves the hair soft, shiny and easy to detangle • Protects cuticles for sanding • Softens hair and adds shine • Color safe 13052 200ml/ 6.7 FL.OZ Sleek&Shine Rebonding Conditioner Directions for use Improves the strength and elasticity of the hair. Apply to towel-dried hair and massage lightly. Leave in the hair for 3 minutes. Rinse thoroughly. Reconstructs rebounded, straightened and curled hair. During rebonding, straightening or perm the hair’s structure (sulfur bridges) is broken to change the character of the hair (straight / curl). Sleek & Shine Rebonding Conditioner has an intense and immediate repairing effect to the structure that’s not repaired during the fixing phase of a treatment. Wheat micro proteins penetrate deep into the hair to give extra strength and structure. Keravis is a hair strengthening complex that provides an encapsulating effect to protect the outer layer of the hair. Leaves the hair soft, shiny and easy to detangle. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Octyldodecanol, Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Chloride, Amodimethicone, Hydrolyzed Wheat Protein, Methylparaben, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Parfum/Fragrance, Diazolidinyl Urea, 2-Bromo-2Nitropropane-1,3-Diol, Propylparaben, Trideceth-12, Lactic Acid, Saccharomyces/Magnesium Ferment, Saccharomyces/ Iron Ferment, CI 19140/Yellow 5, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/ Silicon Ferment, CI 14700/Red 4, Limonene, Butylphenyl Methylpropional, © KEUNE HAIRCOSMETICS F 50 information SLEEK & SHINE REBONDING CONDITIONER P R O D U C T Keune conditioners give new life to hair Keune hair conditioners restore, condition and nourish the hair. They restore the moisturizing balance and provide the hair with nurturing ingredients, necessary for an optimum condition. Keune conditioners do not only condition the external structure of the hair, but also penetrate deeply into the hair. Cationactive material (positively charged molecules) improves manageability. Vitamins, extracts of plants, minerals and proteins nourish the hair. The ingredients have been selected carefully so that there is no build-up of the product in the hair. © KEUNE HAIRCOSMETICS G 51 information KEUNE HAIR CONDITIONERS GENERAL INFORMATION LECITOL CREAM Lecitol Cream, the intensive hair repair treatment for extremely dry and damaged hair 13032 - 500 g/17.6 Fl.oz.Lecitol Cream Qualities • Lanolin nourishes the hair • Highly concentrated Directions for use Dilute Lecitol 1:1 with water in an applicator and massage through hair. Leave in for approximately 20 min. Rinse. Do not use shampoo. In extreme cases Lecitol Cream can be used undiluted. The Lecitol Cream gives healthy shine to the most damaged hair. Lanolin nourishes the hair making it soft and shiny again. Lecitol is extremely concentrated and is therefore for professional use only. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Petrolatum, Paraffinum Liquidum/ Mineral Oil, Ethylhexyl Stearate, Lanolin, Sodium Lauryl Sulfate, Sodium Cetearyl Sulfate, Parfum/Fragrance, Chondrus Crispus/ Carrageenan, Methylparaben, Propylparaben, Benzyl Alcohol, BHT, CI 19140/Yellow 5, Methylchloroisothiazolinone, Methylisothiazolinone, CI 14700/Red 4, Benzyl Benzoate, Geraniol, Cinnamyl alcohol, Citronellol, © KEUNE HAIRCOSMETICS G 52 information P R O D U C T HAIR BEAUTY Hair Beauty is a restoring serum especially for damaged and split hair ends Qualities • Highly concentrated and therefore very effective • Thicker than other serums • Easy single application • Not oily 13033 -Pack (30 caps) Hair Beauty 30 caps 13034 -Duo 2 caps Hair Beauty Duo 2 caps 13036 -10 ampoules Hair Beauty Directions for use One capsule per treatment. Unscrew the capsule and empty contents on fingertips. Spread serum over the fingers. Massage into the ends and half lengths of the hair. Proceed until the smoothness on the fingers disappears. Now the serum has been totally absorbed by the hair. Do not rinse. The capsules are for external use only. Hair Beauty is a very concentrated split ends serum. The serum is extremely effective and considerably thicker than most other serums. That is the reason why it is capsule-packed. One capsule is sufficient for one treatment. Hair Beauty improves manageability and shine and gives immediate results. One pack Hair Beauty contains 3 sheets, totaling 30 capsules. Presented in a fancy box of 12 packs. The duo 2 caps are used as a promotional item, and can together with the pack be placed in the Hairbeauty display. INGREDIENTS Cyclopentasiloxane, Dimethiconol, Salvia Officinalis/Sage Oil, Parfum/Fragrance, Citral, Limonene, Linalool © KEUNE HAIRCOSMETICS G 53 information P R O D U C T PHYTO PROTEIN SPRAY Phyto Protein Spray, the conditioner with natural Green Tea and Camomile Extracts 13040 - 200 ml/6.8 Fl.oz. Phyto Protein Spray Qualities • Contains Green Tea and Camomile Extracts known for its anti-oxidant properties • Conditions the hair without build-up • Moisturizes the hair • Prevents porous hair and splits ends • Gives the hair body and shine Phyto Protein Spray is a rinse-out / leave-in conditioner with added natural Green Tea and Camomile Extracts. Green Tea is known for its anti-oxidant ingredients and is used for its anti-inflammatory properties on the scalp. Phyto Protein Spray also contains ingredients from vegetable sources like Corn, Wheat and Soy. The product contains amino acids in the same composition as in human hair and therefore helps to restore damaged hair. Substantive cationic Honey extracts make the hair soft and manageable without adding weight to the hair. It improves the wet combability, moisturizes the hair and enhances shine and luster. A mixture of eight vitamins has been added to Phyto Protein Spray. It protects the hair and scalp before, during or after coloring and perming. Directions for use •A s a rinse-out conditioner after shampoo, perm or color treatment: Towel dry, wet thoroughly with Phyto Protein Spray and leave in for 3 minutes. Rinse • As a leave-in conditioner or after chemical treatment: Spray a small amount of Phyto Protein Spray on the hair. Do not rinse. Style as usual • As pre-perm: Spray Phyto Protein Spray in the hair, comb through (do not rinse) and perm as usual. Spray Phyto Protein Spray on extremely damaged hair before neutralizing. Neutralize as usual • As protection for the sensitive skin during chemical treatment (bleaching, coloring, perm): Apply Phyto Protein Spray from end to scalp (do not rinse). Apply the desired treatment accordingly INGREDIENTS Aqua/Water, Distearyldimonium Chloride, PEG-60 Hydrogenated Castor Oil, Citric Acid, Glycerin, Hydroxypropyltrimonium Honey, Propylene Glycol, PEG-35 Castor Oil, Parfum/Fragrance, Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Aesculus Hippocastanum/Horse Chestnut Seed Extract, Alcohol denat., Benzyl Alcohol, Tocopherol, Polysorbate 20, Camellia Sinensis/Camellia Sinensis Leaf Extract, Bisabolol, Calcium Pantothenate, Inositol, Retinyl Palmitate, Linoleic Acid, Methylchloroisothiazolinone, Biotin, Methylisothiazolinone, Citral, Hexyl Cinnamal, Limonene, Geraniol © KEUNE HAIRCOSMETICS G 54 information P R O D U C T BELCRIN Belcrin, a cream conditioner for professional use Qualities • Non-oily rinse-out hair conditioner • Exclusively for professional use 13041 - 1000 ml/ 33.8 Fl.oz. Belcrin Directions for use Massage through hair. Rinse after 3 - 5 minutes. Belcrin contains cationactive ingredients which condition the hair and make it easy to detangle without making the hair feel oily. Belcrin is exclusively for professional use. INGREDIENTS Aqua/Water, Cetyl Alcohol, Stearyl Alcohol, Paraffinum Liquidum/Mineral Oil, Cetrimonium Bromide, Lactic Acid, Oleyl Erucate, Polyquaternium-10, Parfum/Fragrance, Methylparaben, Triethanolamine, CI 19140/Yellow 5, CI 42090/Blue 1, Amyl cinnamal © KEUNE HAIRCOSMETICS G 55 information P R O D U C T BALM CONDITIONER Balm Conditioner is a rinse-out conditioner, which nourishes dry and overstressed hair to its natural beauty Qualities • Does not add weight to the hair • Contains a special blend of minerals and natural extracts for optimal conditioning • Contains Aquacinque for extra moisture • Contains Shea Butter for extra shine 13045 - 500 ml/ 16.9 13046 - 200 ml/ 6.8 13047 - 50 ml/ 1.7 Fl.oz. Balm Conditioner Fl.oz. Balm Conditioner Fl.oz. Balm Conditioner Directions for use Apply to clean, towel dry hair. For intensive conditioning, leave in 1 - 3 minutes. Rinse thoroughly. Balm Conditioner is a quick rinse-out conditioner which does not add weight to the hair. A special blend of minerals and natural extracts provides optimum conditioning. Balm Conditioner contains Aquacinque, a combination of five essential minerals and basic vegetable elements. Aquacinque helps to bind moisture to the hair. Shea Butter gives the hair shine and helps to prevent damage due to the climatic, mechanical and chemical aggression. INGREDIENTS Aqua/Water, Cetearyl Alcohol, Glycerin, Polyquaternium37, Paraffinum Liquidum/Mineral Oil, Cetrimonium Chloride, Ceteareth-20, Butyrospermum Parkii/Shea Butter, Distearyldimonium Chloride, PPG-1 Trideceth-6, PEG-60 Hydrogenated Castor Oil, Parfum/Fragrance, Methylparaben, Citric Acid, Saccharomyces/Magnesium Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Alpha-Isomethyl Ionone, Coumarin, Butylphenyl Methylpropional © KEUNE HAIRCOSMETICS G 56 information P R O D U C T P R O D U C T Keune Styling: tools for the art of hair design The Keune Styling products distinguish themselves clearly from retail products at pharmacies and supermarkets. The quality is formulated for professional use and therefore considerably higher than other products. In addition to fortifying components, Keune Styling products contain conditioning and protecting properties. UV-filters and proteins have been added to the carefully selected ingredients. The result of this formulation is: strong, shiny and manageable hair. All Keune styling products are easily rinsed out with water, so there is no build-up in the hair. The high quality, good presentation and perfect fragrance make the product very suitable for sale through hair salons. In this product information book the Hold Factor of the products is mentioned. This factor is an indication for the fixing strength of a product. The fixing strengths are indicated by a scale from 1 to 20. Hold Factor 1 indicates a very low hold, Hold Factor 20, a super strong hold. The interpretation of a Hold Factor can be seen with the table below. The Keune table HOLD Factor soft 0 regular 5 extra 10 super 15 20 unique properties of the keune styling products: 1. Multi Fruit Complex The Multi Fruit Complex which is found in all the products in the Keune Finishing Line 2, consists of a concentrated blend of five botanical extracts: Bilberry, Sugar Cane, Sugar Maple, Orange and Lemon. These extracts contain several naturally occurring alpha hydroxy acids (AHAs). AHAs have shown to increase the rate of cell renewal, which improves the health of the scalp. In addition, the natural acids close the hair shaft, making the hair soft and shiny. 2. Provitamin B5 Provitamin B5 is a relatively small molecule with a plain chemical structure, which enables the vitamin to penetrate the hair shaft and the hair root. Provitamin B5 has the unique ability to attract liquid. This maintains the inner moisture balance of the hair. Because Provitamin B5 is a natural substance of healthy hair, the vitamin does not cause skin irritation or allergic reactions. Provitamin B5 has the ability to thicken normal hair up to 10 percent. Damaged hair will be restored and will regain its natural glow. 3. UV-FILTER The UV-B rays of the sun are able to dissolve the disulfide connections from the Keratin in the hair. This increases the porosity of the hair, reduces the combability and makes the hair feel hard. All products in the Keune Finishing Line 2 contain a UV-filter, which protects the hair against the damaging rays from the sun. Because of the high-quality natural ingredients and the UV-filter, the styling products are also very appropriate for the re-building of damaged hair. © KEUNE HAIRCOSMETICS H 57 information KEUNE STYLING GENERAL INFORMATION LONG LIFE Long Life, caring setting lotions for normal to strong setting Qualities • Leaves the hair shiny and easier to comb due to the right combination of polymers and proteins 14001 - 48 x 17.5 ml/ 0.6 Fl.oz.Long Life Normal 14051 - 48 x 17.5 ml/ 0.6 Fl.oz.Long Life Strong Directions for use Apply the ampule evenly through the hair and style as desired. Long Life Normal is a setting lotion for wash and set, while Long Life Strong is an extra strong setting lotion. Long Life Brushing is to be applied on towel dried hair before brushing and will make the hair easier to comb. The Cream + Set conditions and strengthens the hair and is suitable for dry and porous hair. INGREDIENTS Aqua/Water, Alcohol denat., VA/Crotonates/Vinyl Neodecanoate Copolymer, Trideceth-9, Aminomethyl Propanol, PEG-5 Ethylhexanoate, Parfum/Fragrance, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Methylparaben, Tetrasodium EDTA, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben, CI 14700/Red 4, CI 19140/Yellow 5, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Eugenol, Limonene, Citronellol, Coumarin © KEUNE HAIRCOSMETICS H 58 information P R O D U C T HAIRGEL EXTRA FORTE Hairgel Extra Forte has the same qualities as Hairgel Ultra Forte but with less hold (Hold Factor 12) for softer hairstyle Qualities • Hold Factor 12 • Leaves hair shiny • The UV-filter protects the hair from fading by the sunlight • Used for styling and finishing 14103 - 200 ml/ 6.8 Fl.oz. Hairgel Extra Forte CONSEIL D’UTILISATION Appliquer sur cheveux secs ou humides. Modeler selon le souhait. INGREDIENTS Aqua/Water, Polyquaternium-11, Triethanolamine, Carbomer, PEG-40 Hydrogenated Castor Oil, Citric Acid, Benzophenone-4, Parfum/Fragrance, Tetrasodium EDTA, Benzyl Alcohol, Methylchloroisothiazolinone, CI 42090/Blue 1, Methylisothiazolinone, CI 60730/Ext. Violet 2, Eugenol, Benzyl Benzoate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Hexyl Cinnamal, Hydroxycitronellal, Linalool © KEUNE HAIRCOSMETICS H 59 information P R O D U C T HAIRGEL ULTRA FORTE Keune Hairgel Ultra Forte gives the hair body, volume and shine Qualities • Hold Factor 15 • Leaves hair shiny • The UV-filter protects the hair from fading by the sunlight • Used for styling and finishing 14105 - 200 ml/ 6.8 Fl.oz. 14104 - 50 ml/ 1.7 Fl.oz. Hairgel Ultra Forte Hairgel Ultra Forte Directions for use Apply to wet or dry hair. Style as desired. Hairgel Ultra Forte gives the hair body, volume and shine. The hair can be finished in any desired style. Hairgel Ultra Forte can be applied on wet as well as dry hair and is very suitable for creating a modern hairstyle, wet look effects and for blow-drying. The UV-filter protects the hair color from fading and sun damage. INGREDIENTS Aqua/Water, Polyquaternium-11, Triethanolamine, Carbomer, PEG-40 Hydrogenated Castor Oil, Parfum/ Fragrance, Benzophenone-4, Tetrasodium EDTA, Benzyl Alcohol, Methylchloroisothiazolinone, CI 19140/Yellow 5, Methylisothiazolinone, Benzyl Salicylate, Hexyl Cinnamal, Linalool, Citronellol, Geraniol © KEUNE HAIRCOSMETICS H 60 information P R O D U C T HAIRGEL EXTReme FORTE Keune’s strongest gel: stronger, faster, dryer, and crispier for the best wet look Artnr. 14096 – 200 ml. / 6.8 Fl.oz. Hairgel Extreme Forte Qualities • Hold Factor 20+ • Fresh citrus lime fragrance • Fast drying time • Multivitamin complex nourishes the hair • Provides a firm crispy result • For the ultimate wet look when used on damp hair Directions for use Apply a small amount to fingertips and work it through damp or dry hair. Hairgel Extreme Forte gives ultimate body, hold and shine for a firm or wet look. The fast drying time freezes extreme styles. Hairgel can be applied on damp or dry hair. Extreme Forte Gel has a fresh citrus lime fragrance. INGREDIENTS Aqua/Water, PVP, Alcohol denat., Propylene Glycol, Triethanolamine, Carbomer, Benzophenone-4, Tetrasodium EDTA, Benzyl Alcohol, PPG-1-PEG-9 Lauryl Glycol Ether, PEG-35 Castor Oil, Parfum/Fragrance, Tris(tetramethylhydroxypiperidinol) Citrate, Aesculus Hippocastanum/Horse Chestnut Seed Extract, Sodium Benzotriazolyl Butylphenol Sulfonate, Oleth-10, Polysorbate 20, Tocopherol, CI 19140/Yellow 5, Methylchloroisothiazolinone, CI 14700/Red 4, Calcium Pantothenate, Retinyl Palmitate, Inositol, Linoleic Acid, Methylisothiazolinone, Tributyl Citrate, Buteth-3, Biotin. © KEUNE HAIRCOSMETICS H 61 information P R O D U C T STEEL GLAZE Steel Glaze is a super strong setting lotion for creative hairstyles Qualities • Hold Factor 19 • 30% more concentrated than comparable glazes • In addition to styling, it also conditions the hair • Suitable as a curl activator when diluted with water • Contains a UV-filter Steel Glaze is 30% stronger than comparable products and is possibly the strongest styling product on the market. Steel Glaze gives body, volume and shine. Cationactive elements improve manageability. Provitamin B5 conditions the hair and prevents dryness from blowdrying. Steel Glaze contains a UV-filter. 14118 - 200 ml/ 6.8 Fl.oz. Steel Glaze Styling Directions for use Steel Glaze can be applied undiluted to wet or dry hair. For softer styling when blow-drying use Steel Glaze diluted with water. User tips Blow-drying: Spread a small amount of Steel Glaze through the hair and blow-dry in the desired style using a brush or the fingers. Finishing:Apply undiluted Steel Glaze to specific areas on dry hair using the fingers. Waving:Spread Steel Glaze through towel dry hair. Comb the hair and set in waves. Wet look:Apply Steel Glaze undiluted to wet hair and let dry naturally. Curl Activator:Dilute Steel Glaze 1:10 in a spraybottle. INGREDIENTS Aqua/Water, Alcohol denat., VP/VA Copolymer, Polyquaternium11, PVP, Polyquaternium-4, PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, Diazolidinyl Urea, Parfum/Fragrance, Polyquaternium-22, Panthenol, Lactic Acid, Benzophenone4, Cetrimonium Chloride, Quaternium-52, Benzyl Benzoate, Limonene, Benzyl salicilate, Eugenol, Linalool, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Cinnamyl alcohol © KEUNE HAIRCOSMETICS H 62 information P R O D U C T DESIGN Texturizer Design Texturizer, a lotion to create hairstyles with a lot of volume Qualities • Medium hold - HF 8 • Multi Fruit Complex provides extra care • Exceptionally suited for blow-drying • Deliciously fragranced • Provitamin B5 regulates moisture balance • UV-filter 14127- 250 ml/ 8.5 Fl.oz. Design Texturizer Directions for use Apply Design Texturizer to the hair. Design Texturizer is also suitable for blow-drying styles. A wet look effect can be achieved if Design Texturizer is applied directly to wet hair. For a wet look: do not blow-dry. Design Texurizer is a lotion that gives the hair extra volume during and after styling. Design Texturizer can be blow-dried due to Provitamin B5, which protects hair from blow-drying heat and simultaneously moisturizes. Multi-Fruit Complex gives the hair extra conditioning elements, while a UV-filter provides protection from the harmful effects of the sun. INGREDIENTS Aqua/Water, Alcohol denat., PEG-7 Glyceryl Cocoate, Polyquaternium-10, Methyl Gluceth-10, Polyquaternium46, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Diazolidinyl Urea, Panthenol, Benzophenone-4, Triethanolamine, Vaccinium Myrtillus Fruit/Leaf Extract, Saccharum Officinarum/Sugar Cane Extract, Citrus Medica Limonum/Lemon Fruit Extract, Citrus Aurantium Dulcis/ Orange Fruit Extract, Acer Saccharum/Sugar Maple Extract, Geraniol, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Alcohol, Citronellol © KEUNE HAIRCOSMETICS H 63 information P R O D U C T sculpting lotion Sculpting Lotion, the texturizing lotion which leaves the hair manageable and soft Qualities • Hold Factor 8 • Leaves the hair manageable and soft • Very suitable for Asian hair • Not sticky 14119 - 1000 ml/ 33.8 Fl.oz.Sculpting Lotion 14120 - 250 ml/ 8.5 Fl.oz.Sculpting Lotion Directions for use Apply Sculpting Lotion undiluted to the hair. Sculpting Lotion is also suitable for blow-drying styles. A wet look effect can be achieved if Sculpting Lotion is applied directly to wet hair. For the wet look: do not blow dry. Hair that is styled with Sculpting Lotion remains supple and easy to manage. Sculpting Lotion does not leave a tangible film in the hair that leaves it stiff and hard. The combination of high grade ingredients allow styling of the hair without leaving a sticky film behind. Sculpting Lotion also gives the hair extra body and shine and contains a UVfilter. INGREDIENTS Aqua/Water, Polyquaternium-10, Methyl Gluceth-10, Polyquaternium-11, Hydrolyzed Wheat Protein, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Triethanolamine, Benzyl Alcohol, Benzophenone-4, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde © KEUNE HAIRCOSMETICS H 64 information P R O D U C T PEARL SHINE GEL The Pearl Shine Gel gives the hair extra hold and a long-lasting magnificent pearl shine Qualities • Hold Factor 12 • The Multi Fruit Complex gives the hair extra shine • Provitamin B5 protects and conditions the hair • The UV-filter protects the hair against the damaging rays of the sun 14098 - 100 ml/ 3.4 Fl.oz. Pearl Shine Gel Directions for use Pump the required quantity of Pearl Shine Gel in the palm of the hand and apply the Pearl Shine Gel to wet or dry hair. Style as desired. Pearl Shine Gel is appropriate for creating special effects and a shiny look. Pearl Shine Gel is not sticky and does not dry out the hair. It is suitable for all types of hair and can be applied on dry as well as on wet hair. The gel has a conditioning effect and protects the hair against external damage. INGREDIENTS Aqua/Water, Polyquaternium-11, Triethanolamine, Carbomer, Phenyl Trimethicone, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Benzophenone-4, Panthenol, CI 77019/ Mica, Sodium Styrene/Acrylates Copolymer, Vaccinium Myrtillus Fruit/Leaf Extract, Benzyl Alcohol, CI 77891/Titanium Dioxide, Saccharum Officinarum/Sugar Cane Extract, Citrus Aurantium Dulcis/Orange Fruit Extract, Citrus Medica Limonum/ Lemon Fruit Extract, Acer Saccharum/Sugar Maple Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Geraniol, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Citronellol © KEUNE HAIRCOSMETICS H 65 information P R O D U C T ROOT VOLUMIZER Root Volumizer gives the hair volume from the roots 14130 - 300 ml/ 10.4 Fl.oz. Qualities • Hold Factor 14 • The Multi Fruit Complex gives the hair extra shine • Provitamin B5 protects and conditions the hair • The UV-filter protects the hair against the damaging rays of the sun Root Volumizer Directions for use Shake the Root Volumizer before use and apply to towel dry hair. Divide the hair in sections and spray the foam at the base of every section. Blow-dry the hair in desired style with the help of a brush to create volume from the scalp. The foam spray of the Root Volumizer gives extra hold from the roots. Root Volumizer gives hair maximum lift, rich volume and easy manageability. It is very suitable for the styling of thin, fine and dull hair. INGREDIENTS Aqua/Water, Alcohol denat., Dimethyl Ether, VP/VA Copolymer, Polyquaternium-46, Carbomer, PEG-12 Dimethicone, Aminomethyl Propanol, Parfum/Fragrance, Panthenol, PEG-40 Hydrogenated Castor Oil, Benzophenone-4, Vaccinium Myrtillus Fruit/Leaf Extract, Saccharum Officinarum/Sugar Cane Extract, Citrus Medica Limonum/Lemon Fruit Extract, Citrus Aurantium Dulcis/Orange Fruit Extract, Acer Saccharum/Sugar Maple Extract, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde © KEUNE HAIRCOSMETICS H 66 information P R O D U C T STRAIGHT & STYLE Straight & Style is a non-chemical hair straightener, which leaves the hair soft and smooth 14123 - 200 ml/ 7.1 Fl.oz. Qualities • Hold Factor 10 • The Multi Fruit Complex gives the hair extra shine • Provitamin B5 protects and conditions the hair • Biopolymers provide natural hold and protection • The UV-filter protects the hair against the damaging rays of the sun Straight & Style Directions for use Apply the Straight & Style to towel dried hair and comb through. Blow-dry the hair smooth with a brush. The effect will remain until the next shampoo. Straight & Style is a heat activated styling product. With the help of Straight & Style it is possible to smooth permed, naturally curly and frizzy hair until the next shampoo. The hair will be temporarily straightened without a chemical service. The hair will be shiny and flexible. INGREDIENTS Aqua/Water, Propylene Glycol, Sorbitol, Polyquaternium-11, PEG-12 Dimethicone, Methyl Gluceth-10, Polyquaternium-10, Amodimethicone, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Lactic Acid, Panthenol, Sodium Hydroxide, Benzophenone-4, Chitosan, Vaccinium Myrtillus Fruit/Leaf Extract, Trideceth-12, Saccharum Officinarum/Sugar Cane Extract, Cetrimonium Chloride, Benzyl Alcohol, Citrus Medica Limonum/Lemon Fruit Extract, Citrus Aurantium Dulcis/ Orange Fruit Extract, Acer Saccharum/Sugar Maple Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Geraniol, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Citronellol © KEUNE HAIRCOSMETICS H 67 information P R O D U C T MOUSSE Keune Mousse, styling and conditioning in one treatment Qualities • Mousse Soft: Hold Factor 8 • Mousse Forte: Hold Factor 14 • More concentrated than ordinary mousses and therefore economical in use Keune Mousse Forte is a concentrated, high quality mousse, that styles and conditions the hair in one treatment. Mousse Soft is ideal for blowdrying styles. Keune Mousse is economical in use: 150 ml (5.1 Fl.oz.) Mousse will last for approximately 50 applications and the 500 ml (16.9 Fl.oz.) size will last for approximately 170 applications. 14116 14112 14117 14113 - 500 150 500 150 ml/ ml/ ml/ ml/ 16.9 5.1 16.9 5.1 Fl.oz. Fl.oz. Fl.oz. Fl.oz. Mousse Mousse Mousse Mousse Forte Forte Soft Soft Directions for use Shake well before use. Place a small amount of Mousse in the palm of the hand (about the size of a ping-pong ball). Apply to shampooed, towel-dried hair. The hold of the Mousse depends on the amount used. Note: Keune Mousses are very concentrated, more than most other mousses on the market. INGREDIENTS Aqua/Water, Isobutane, VP/VA Copolymer, Propane, Polyquaternium-4, Trideceth-9, PEG-12 Dimethicone, PEG-5 Ethylhexanoate, Phenoxyethanol, Butane, Parfum/Fragrance, PEG-40 Hydrogenated Castor Oil, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Eugenol, Hexyl cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Linalool, Benzyl Benzoate © KEUNE HAIRCOSMETICS H 68 information P R O D U C T SHAPING FOAM Shaping Foam gives a super strong support to firm, trendy hairstyles Qualities • Extra Hold - HF16 • Conditioning and moisturizing • Multi Fruit Complex protects the hair • UV-filter 14126 - 250 ml/ 8.4 Fl.oz.Shaping Foam Directions for use Shake well before using. Place a small amount of foam in the palm of the hand (about the size of a ping-pong ball). Distribute evenly through towel-dried hair. Do not rinse. Style as desired. Shaping Foam gives the extra support needed to create desired styles. Provitamin B5 leaves the hair manageable and easy to style. Multi Fruit Complex protects the hair from mechanical damage. Shaping Foam contains a UV-filter. INGREDIENTS Aqua/Water, Isobutane, VP/VA Copolymer, Polyquaternium-4, Propane, Polyquaternium-46, Butane, PEG-40 Hydrogenated Castor Oil, Methyl Gluceth-10, PEG-12 Dimethicone, Trideceth-9, Parfum/Fragrance, Phenoxyethanol, Panthenol, PEG-5 Ethylhexanoate, Vaccinium Myrtillus/Bilberry Extract, Methylparaben, Saccharum Officinarum/Sugar Cane Extract, Citrus Medica Limonum/Lemon Extract, Citrus Aurantium Dulcis/ Orange Extract, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Acer Saccharinum/Sugar Maple Extract, Benzyl alcohol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Hexyl cinnamal, Limonene, Linalool © KEUNE HAIRCOSMETICS H 69 information P R O D U C T Brillantine Gel Brillantine Gel gives texture, finish and shine Qualities • Hold Factor 3 • Gives super shine • Gives volume to dull and limp hair • Suitable for wet looks • Does not completely dry out, leaving the hair manageable • One of Keune’s top selling products 14108 100ml/ 3.4 FL.OZ 14108a 30ml/ 1.0 FL.OZ Brillantine Gel Brillantine Gel Directions for use Apply a small amount to dry hair with fingertips. Work through hair to style and define. A styling pomade for shine and wet look effects. Does not dry out the hair. Suitable for both long and short hair and trendy hairstyles. It controls frizzy hair. Brillantine Gel is one of Keune’s most popular products. INGREDIENTS Aqua/Water, PEG-7 Glyceryl Cocoate, Ceteareth-30, Paraffinum Liquidum/Mineral Oil, Cera Alba/Beeswax, Parfum/Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, CI 42090/Blue 1, Hydroxyisohexyl 3Cyclohexene Carboxaldehyde, Limonene, Linalool, Benzyl Salicylate © KEUNE HAIRCOSMETICS H 70 information P R O D U C T Forming Wax Forming Wax for texture Qualities • Hold Factor 9 • Water soluble • Contains natural Beeswax • Suitable for all types of hair 14110 100ml/ 3.4 FL.OZ 14110a 30ml/ 1.0 FL.OZ Forming Wax Forming Wax Directions for use Take a small quantity of Forming Wax in the palms of the hands. Rub the palms to soften the wax before applying it into the hair. Create the desired style. Forming Wax is a pomade that can easily be rinsed out with water. Forming Wax is suitable for the styling of all types of hair. It is also ideal for short, spiky hairstyles. Gives the hair body and natural shine. Natural Beeswax is used in the formulation of Forming Wax. INGREDIENTS Paraffinum Liquidum/Mineral Oil, Petrolatum, Cetyl Alcohol, Cera Alba/Beeswax, Paraffin, Ceteareth-30, Aqua/Water, Parfum/Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, CI 47000/Yellow 11, Methylisothiazolinone, CI 14700/Red 4 © KEUNE HAIRCOSMETICS H 71 information P R O D U C T Shaping Fibres Shaping Fibres, a special wax giving a lot of flexibility during and after styling of the hair Qualities • Flexible hold – HF 6 • Orange Fruit Complex optimally protects the hair • Delicious Mandarin fragrance • Provitamin B5 regulates the moisture balance • UV-filter 14111 - 100 ml/ 3.4 FL.OZ Shaping Fibres 14111a- 30 ml/ 1.0 FL.OZShaping Fibres Directions for use Take a small amount of Shaping Fibres in the palms of the hands. The fibres become visible by clapping the hands. Shaping Fibres can be applied on both dry and wet hair (wet look). Shaping Fibres is a fibre-enriched strenghtening wax. Orange Fruit Complex gives the product a delicious, fresh Mandarin fragrance and optimally protects the hair from harmful effect of both comb and brush. Shaping Fibres is very suitable for highlighting portions of hair, leaving hair radiant and flexible during and after styling. Provitamin B5 regulates the moisture balance and a UV-filter protects the hair from harmful influences of the sun. INGREDIENTS Aqua/Water, Ceteareth-30, Laureth-2, Paraffinum Liquidum/ Mineral Oil, Sorbitol, Caprylyl Glycol, Phenoxyethanol, Parfum/Fragrance, Citric Acid, PEG-90M, Sodium Hydroxide, Methylparaben, Ethylhexyl Methoxycinnamate, BHT, Panthenol, Vaccinium Myrtillus Fruit/Leaf Extract, Benzyl Alcohol, Butylparaben, Ethylparaben, Saccharum Officinarum/Sugar Cane Extract, Isobutylparaben, Propylparaben, Citrus Medica Limonum/Lemon Fruit Extract, Citrus Aurantium Dulcis/ Orange Fruit Extract, Acer Saccharum/Sugar Maple Extract, Methylchloroisothiazolinone, CI 19140/Yellow 5, CI 14700/ Red 4, Methylisothiazolinone, Citral, Limonene, Linalool © KEUNE HAIRCOSMETICS H 72 information P R O D U C T DisConnecT Molding paste For Funky, edgy, spiky hairstyles Qualities • Quick and easy to use and apply • Does not build up in the hair • Provides long lasting texture and volume • Matt finish • Allows easy restyling • Apply to damp or dry hair • Suitable for all styles • Hold factor 16 14109 Jar 100ml/ 3.4 FL.OZ DisConnecT Molding paste 14109a Jar 30ml/ 1.0 FL.OZ DisConnecT Molding paste Directions for use Emulsify product, the size of a marble, in the palms of the hands and apply to damp or dry hair by molding the hair. Keune DisConnecT molding paste is especially designed for anyone who desires flexibility. The paste is a unique formula that provides texture, volume and movement. The excellent qualities insure easy application to the hair. It leaves the hair easy to restyle and is not sticky. It is a new generation of molding paste that appeals to the trendy consumer. INGREDIENTS Aqua/Water, Lanolin, PVP, Petrolatum, Cetyl Alcohol, Stearyl Alcohol, Cetearyl Alcohol, Ozokerite, Octyl Palmitate, Paraffinum Liquidum/Mineral Oil, Caprylyl Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Parfum/Fragrance, Methylparaben, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Citral, Limonene, Alpha-Isomethyl Ionone, Linalool, Butylphenyl Methylpropional, Benzyl salicilate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde © KEUNE HAIRCOSMETICS H 73 information P R O D U C T Xtreme Jelly Xtreme Jelly, a super-hold fast drying gel for extreme styling Qualities • Hold Factor 18 • Delicious fresh citrus lime fragrance • Provitamin B5 regulates the moisture balance and adds shine • Contains UV filter for protection against harmful influences of the sun • Gives maximum volume and root lift 14102 Jar 100ml/ 3.4 FL.OZ Xtreme Jelly 14102a Jar 30ml/ 1.0 FL.OZ Xtreme Jelly Directions for use Apply a small amount to fingertips and work it through damp or dry hair. Xtreme Jelly is a jelly-like, super hold fast drying gel for extreme, edgy hair styles and spiky effects. The Xtreme Jelly gives maximum volume and root lift. A special combination of polymers gives ultra strong hold for long lasting fixation. The Xtreme Jelly contains Provitamin B5 that regulates the moisture balance, coats the hair and leaves the hair shiny. The UV filter protects the hair against harmful influences of the sun. Xtreme Jelly has a delicious fresh citrus lime fragrance. INGREDIENTS Aqua/Water, PVP, Acrylates/Palmeth-25 Acrylate Copolymer, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Parfum/Fragrance, Phenoxyethanol, Panthenol, Ethylhexylglycerin, Benzophenone-4, Benzyl Alcohol, Tetrasodium EDTA, Methylchloroisothiazolinone, CI 19140/Yellow 5, Methylisothiazolinone, CI 42090/Blue 1 © KEUNE HAIRCOSMETICS H 74 information P R O D U C T Power Paste Power Paste offers many options for versatile styles. There are no limits! Power Paste very quickly freezes the style Qualities • Ultra strong Hold factor: 20+ • Extreme matt finish • Freezes style quickly • Water Resistant • Multi Vitamin Complex for protection and condition • Suitable for long and short styles • Curl activator on wet hair 14101 150ml / 5.1 FL.OZ 14101A 30ml / 1 FL.OZ Keune Power Paste Keune Power Paste Directions for use Use on damp or dry hair. Squeeze a small amount into palms, rub hands together and distribute evenly. Twist and pull the hair to create spikes. It will quickly freeze the style. Keune Power Paste is the tool to create any style. The multi vitamin complex strengthens and conditions the hair. The black and red aluminium laminated packaging portrays the strength of the product. Effect: On damp hair: Ultra strong gel for a wet look finish. On dry hair: Ultra strong and matt paste for messy looks. INGREDIENTS Aqua/Water, VP/VA Copolymer, Cetearyl Alcohol, Acrylates/ Acrylamide Copolymer, Petrolatum, Tricontanyl PVP, Polysorbate 80, Sorbitan Isostearate, PEG-150 Pentaerythrityl Tetrastearate, Parfum/Fragrance, Ceteareth-20, Phenoxyethanol, Acrylates/ Beheneth-25 Methacrylate Copolymer, Aminomethyl Propanol, Methylparaben, Phenethyl alcohol, Butylparaben, Ethylparaben, PEG-35 Castor Oil, PPG-2 Methyl Ether, Propylparaben, Isobutylparaben, Aesculus Hippocastanum/Horse Chestnut Seed Extract, Alcohol denat., Methylisothiazolinone, Polysorbate 20, Tocopherol, Calcium Pantothenate, Retinyl Palmitate, Inositol, Linoleic Acid, Biotin © KEUNE HAIRCOSMETICS H 75 information P R O D U C T P R O D U C T Experience the ultimate in styling The Keune Finishing products are known for excellent finishing qualities and great conditioning. All products are very appropriate for professional use in the salon, and represent fantastic retail items. © KEUNE HAIRCOSMETICS I 76 information KEUNE FINISHING GENERAL INFORMATION DESIGN GEL SPRAY Design Gel Spray is used to accentuate texture, give super hold and provide trendy styling Qualities • The strongest hold from the Finishing Line - HF20 • Very suitable for emphasizing texture and creating definition • Shampoo solvable • Versatility to spray right side up and upside down 14107 - 200 ml/ 6.7 Fl.oz.Design Gel Spray Directions for use Spray on damp hair and style as desired. For a wet look effect do not blow- dry. Spray on dry hair for finishing hold. Note: If the cap is not closed well, the spray may get blocked. It may easily be cleaned with warm water or alcohol. Design Gel Spray for accentuating texture or finishing with a super hold. Improved active ingredients give maximum hold on all hair types. Provitamin B5 conditions the hair. A UV filter protects from environmental damage. Design Gel Spray can be used as a texturizer to accentuate a style, create a wet look as a finishing spray to hold the fine result. It can be shampooed easily. The new convenient pump offers the versatility to spray right side up and upside down. INGREDIENTS Alcohol denat., Aqua/Water, Butyl Ester of PVM/MA Copolymer, Aminomethyl Propanol, Parfum/Fragrance, Ethylhexyl Methoxycinnamate, Panthenol, Vaccinium Myrtillus Fruit/Leaf Extract, Saccharum Officinarum/Sugar Cane Extract, Citrus Medica Limonum/Lemon Fruit Extract, Citrus Aurantium Dulcis/ Orange Fruit Extract, Acer Saccharum/Sugar Maple Extract, Geraniol, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Alcohol, Citral, Citronellol © KEUNE HAIRCOSMETICS I 77 information P R O D U C T BRILLIANT GLOSS SPRAY Brilliant Gloss Spray gives a shiny, smooth finish to the hair Qualities • Shiny and smooth finish - HF1 • Oil free/ weightless • Pleasant fragrance • UV filter 14125 - 200 ml/ 4.6 Fl.oz. Brilliant Gloss Spray Directions for use Use Brilliant Gloss Spray on dry hair after styling and finishing the desired look. For best results, hold aerosol 12 inches from hair while spraying. Brilliant Gloss Spray is a concentrated, weightless spray that gives hair beautiful long-lasting shine. It contains a UV filter for protection and has a fresh and pleasant fragrance. Brilliant Gloss Spray is the finishing touch for every hair style. INGREDIENTS Butane, Isobutane, Cyclopentasiloxane, Alcohol denat., Dimethicone, Isodecyl Neopentanoate, Parfum/Fragrance, Ethylhexyl Methoxycinnamate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Linalool, Hexyl Cinnamal, Limonene © KEUNE HAIRCOSMETICS I 78 information P R O D U C T P R O D U C T Keune Hairsprays give strength to imagination Keune Hairsprays are quick drying sprays and therefore very suitable for professional use. The sprays leave the hair easy to comb, soft to the touch and have a pleasing fragrance. The ingredients are internationally accepted as the best choice from the technical and environmental points of view. © KEUNE HAIRCOSMETICS I 79 information KEUNE HAIRSPRAYS GENERAL INFORMATION HAIRSPRAY NON-AEROSOL Non-aerosol spray for finishing styles Qualities • Hold Factor 10 • Not sticky • Firm hold due to special alcohol • Economical, refillable bottle as well as liter size 15001 - 1000 ml/ 33.8 Fl.oz. Hairspray Non-aerosol 15006 - 200 ml/ 6.8 Fl.oz.Hairspray Non-aerosol with a pump Directions for use Spray the Non-aerosol on dry hair for finishing styles. Non-aerosol Hairspray is especially suitable for professional use. The 1000 ml (33.8 Fl.oz.) bottle and the 200 ml (6.8 Fl.oz.) refill bottle are both economical in use. The Non-aerosol Hairspray has a short drying time. INGREDIENTS Alcohol denat., Aqua/Water, Butyl Ester of PVM/MA Copolymer, Aminomethyl Propanol, PEG-8, Parfum/Fragrance, Linalool, Limonene, Hydroxycitronellal, Coumarin, Citronellol, AlphaIsomethyl Ionone, Amyl cinnamal, Benzyl Alcohol, Isoeugenol, Benzyl Salicylate, Geraniol © KEUNE HAIRCOSMETICS I 80 information P R O D U C T P R O D U C T Non-aerosol spray with extra hold for finishing styles 15005 - Qualities • Hold factor 16 • Short drying time • Non-sticky 200 ml/ 6.8 Fl.oz.Hairspray Non-aerosol Extra Forte with a pump Directions for use Spray the Non-aerosol spray on dry hair for finishing styles. Due to the high concentration of polymers, Non-aerosol Extra Forte has a very short drying time. INGREDIENTS Alcohol denat., Ethyl Ester of PVM/MA Copolymer, Aqua/ Water, Aminomethyl Propanol, Parfum/Fragrance, Cetearyl Ethylhexanoate, Isopropyl Myristate, Benzyl Alcohol, Amyl cinnamal, Alpha-Isomethyl Ionone, Citronellol, Linalool, Hydroxycitronellal, Geraniol, Limonene © KEUNE HAIRCOSMETICS I 81 information HAIRSPRAY NON-AEROSOL EXTRA FORTE SOCIETY HAIRSPRAY Society Hairspray, a quick drying hairspray for an optimum end result Qualities • Society Forte: Hold factor 13 • Society Extra Forte: Hold Factor 16 • Short drying time • Flowery fragrance • Neutral fragrance when used frequently • Good spraying facilities • Non-flaking 15019 - 300 ml/ 10.1 Fl.oz.Society Forte Hairspray 15020 - 300 ml/ 10.1 Fl.oz.Society Extra Forte Hairspray 15022 - 400 ml/ 13.5 Fl.oz.Society Extra Forte Hairspray 15023 - 400 ml/ 13.5 Fl.oz.Society Forte Hairspray 15010 - 600 ml/ 20.3 Fl oz.Society Forte Hairspray - Professional 15009 - 600 ml/ 20.3 Fl.oz.Society Extra Forte Hairspray - Professional 15014 - 75 ml/ 2.5 Fl.oz.Society Forte Hairspray Directions for use Keep the hairspray at 30 cm / 12” from the hair and spray. To be used as a fixation after modelling of the hair. The right composition of ingredients ensure an excellent hairspray with a strong fixation. Society Hairspray has a short drying quality, which makes it very suitable for professional use. The hairspray does not add weight to the hair and can be combed out easily. The spray has a pleasant fragrance that can be described as flowery. When used frequently in the salon, a neutral fragrance remains. The hairspray is available in two hold factors: Forte HF13 and Extra Forte HF16. The package of Society Hairspray is a chic, matt black, aluminium aerosol. INGREDIENTS Alcohol denat., Dimethyl Ether, VP/VA Copolymer, Aqua/ Water, Parfum/Fragrance, Citronellol, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional © KEUNE HAIRCOSMETICS I 82 information P R O D U C T Shaping Hairspray Working hairspray with big fixation abilities Qualities • Maximum fixation without weighing down, stickiness or <helmet> look • Gentle fragrance • Also suitable for finishing only 15029 300 ml/ 6.9 FL.OZ.Shaping Hairspray Extra HF 15 15028 300 ml/ 6.9 FL.OZ.Shaping Hairspray Super HF 19 Directions for use Spray on hair while styling. For fixation of the hairstyle, spray on the hair after styling. Shaping Hairspray is a working spray with a high fixation degree, especially conceived for modeling of the hair after application. Any other hairspray (Society i.e.) immediately fixates the hair and allows no further modeling of the hairstyle. Shaping Hairspray can also be used as a finishing hairspray and comes in two degrees of fixation: Extra HF 15Perfectly suited for all casual hairstyles. The hair does not become sticky and receives a supple fixation, allowing bounce and natural fall of the hair. Easy to brush out. Super HF 19Providing for an extreme fixation of hairstyles that do not ask for any bounce or natural falling. Easy to brush out. INGREDIENTS Alcohol denat., Dimethyl Ether, Isobutane, Octylacrylamide/ Acrylates/Butylaminoethyl Methacrylate Copolymer, Propane, Aminomethyl Propanol, Butane, Phenyl Trimethicone, Parfum/ Fragrance, Panthenol, Ethylhexyl Methoxycinnamate, Benzyl Alcohol, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde © KEUNE HAIRCOSMETICS I 83 information P R O D U C T P R O D U C T Most shampoos are alike, Keune Shampoos are different Qualities • Mild to the skin • Easy to rinse out • Pleasant fragrance Shampoo is the most frequently used product in hair salons. In addition to its cleansing ability, it must be mild to the skin and easy to rinse out. It should be mild to the skin as the hairdresser uses the shampoo daily. The easy rinsing properties reduce the shampooing time and save water. The range of Keune professional shampoos consists of 1000 ml (33.8 Fl.oz) and 5 L (338 Fl.oz.) bottles. There are appropriate pumps available for both sizes. 17201 is the 1000 ml pump and 17203 is the 5 liter pump. These must be ordered separately. © KEUNE HAIRCOSMETICS J 84 information KEUNE SHAMPOO GENERAL INFORMATION 389 B NEUTRAL SHAMPOO 389 B Neutral Shampoo, a deep cleansing mild shampoo with a neutral pH level for professional use Qualities • Remoisturizing of the hands and scalp • pH neutral 7 • Highly concentrated rich lather • Exclusive for professional use 17001 - 1000 ml/ 33.8 Fl.oz. 17003 5 L /169 Fl.oz. 389 B Neutral 389 B Neutral Directions for use Apply to wet hair and work it into lather. Rinse thoroughly and repeat if necessary. The 389 B Shampoo gently cleanses the hair while enhancing the moisture balance. It is especially developed for professional use, as the strongly remoisturizing qualities keep the hairdressers’ hands from drying out. The 389 B shampoo is suitable for normal hair. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Sodium Chloride, Sodium C14-17 Alkyl Sec Sulfonate, Laureth-2, PEG-200 Hydrogenated Glyceryl Palmate, Diazolidinyl Urea, PEG-7 Glyceryl Cocoate, Glyceryl Laurate, Methylparaben, Sodium Hydroxide, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Polyquaternium-7, Sodium Cocoyl Hydrolyzed Wheat Protein, Propylparaben, CI 19140/Yellow 5, CI 14700/Red 4 © KEUNE HAIRCOSMETICS J 85 information P R O D U C T EGG DRY SHAMPOO Egg Dry Shampoo with Egg Yolk extract for professional use Qualities • Contains Egg Yolk extract which nourishes the hair • Highly concentrated rich lather • Highly moisturizing • Detangling 17011 - 1000 ml/ 33.8 Fl.oz Egg Dry Shampoo Directions for use Apply to wet hair and work it into lather. Rinse thoroughly and repeat if necessary. For naturally dry hair. Contains Egg Yolk extract which nourishes the hair and makes the hair easy to detangle. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Trideceth-2 Carboxamide MEA, Sodium Chloride, Glycol Distearate, Ovum/Dried Egg Yolk, Cocamide MEA, Phenoxyethanol, Parfum/Fragrance, Cocamidopropyl Betaine, Tetrasodium EDTA, Polyquaternium-7, Laureth-10, Methylparaben, Benzoic Acid, Dehydroacetic Acid, Propylparaben, Citric Acid, CI 19140/Yellow 5, Coumarin © KEUNE HAIRCOSMETICS J 86 information P R O D U C T ALMOND SHAMPOO Almond Shampoo with natural Almond Oil for professional use Qualities • Highly concentrated rich lather • Very moisturizing due to Almond Oil • Makes the hair easy to detangle 17093 -1000 ml/ 33.8 Fl.oz. 17094 5 L /169 Fl.oz. Almond Shampoo Almond Shampoo Directions for use Apply to wet hair and work it into lather. Rinse thoroughly and repeat if necessary. For normal to dry and chemically treated hair. Almond Oil conditions the scalp and nourishes the hair. The shampoo regulates the moisture balance and prevents hair from tangling and drying out. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Sodium Chloride, Sodium C14-17 Alkyl Sec Sulfonate, Laureth-2, PEG-200 Hydrogenated Glyceryl Palmate, Diazolidinyl Urea, Glyceryl Laurate, PEG7 Glyceryl Cocoate, Methylparaben, Benzaldehyde, PEG40 Hydrogenated Castor Oil, Polyquaternium-7, Sodium Cocoyl Hydrolyzed Wheat Protein, Sodium Styrene/Acrylates Copolymer, Propylparaben, Sodium Hydroxide © KEUNE HAIRCOSMETICS J 87 information P R O D U C T CLARIFYING SHAMPOO Clarifying Shampoo, a gentle deep cleansing shampoo, especially developed for frequently styled and finished hair Qualities • Very gentle, yet deep cleansing due to the sophisticated composition of surfactants • Bamboo and Fern Extracts provide excellent care, conditioning, volume and shine • Minerals and salts are removed because of the purifying agents • Delicious Peach fragrance 17019 - 1000 ml/33.8 Fl.oz.Clarifying Shampoo Directions for use Apply the Clarifying Shampoo on wet hair and massage to lather. Leave in the hair for 2 - 3 minutes. Rinse thoroughly and repeat the treatment if necessary. The Clarifying Shampoo is a gentle deep cleansing shampoo which contains a high concentration of mild surfactants, providing a deep cleansing effect. Due to the sophisticated composition of the surfactants the shampoo is very gentle and non-irritating. Build-up of styling and finishing products will be removed from the hair in a very effective way. Because of the Magnesium and Calcium in hard water, the hair loses its softness. The purifying agents in the Clarifying Shampoo remove minerals and salts efficiently. Bamboo and Fern Extracts provide the hair with excellent care and conditioning. The shampoo has a delicious Peach fragrance and gives the hair volume and shine, and leaves the hair tangle free. The Clarifying Shampoo is also suitable as a clarifying treatment before a chemical service. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, PEG-200 Hydrogenated Glyceryl Palmate, Tetrasodium EDTA, PEG-7 Glyceryl Cocoate, Glyceryl Laurate, Parfum/Fragrance, Propylene Glycol, Lauryl Pyrrolidone, Sodium Chloride, Citric Acid, Laureth-2, Sodium Cocoyl Hydrolyzed Wheat Protein, Benzyl Alcohol, Dryopteris Filix-Mas Leaf Extract, Bambusa Vulgaris Leaf/Stem Extract, Methylchloroisothiazolinone, Methylisothiazolinone, CI 14700/ Red 4, CI 19140/Yellow 5, Citronellol, Linalool © KEUNE HAIRCOSMETICS J 88 information P R O D U C T Hair Extension Care Hair Extensions are ideal for creating color effects, to increase body and volume, alter texture and lengthen hair Qualities • Daily use for gentle cleansing and conditioning • Protects the bonding of hair extensions • Color safe • Minerals and salts are removed because of the purifying agents 17087 250ml/ 8.4 FL.OZ Hair Extension Care Shampoo 13021 200ml/ 6.8 FL.OZ Hair Extension Care Conditioner 13022 125ml/ 4.2 FL.OZ Hair Extension Care Leave-in All Keune Hair Extension Care products protect both extensions and hair color. Keune Hair Extension Care products protect the color and increase the life of the extensions. Moisturizing and Cleansing Shampoo for hair with extensions: Keune Hair Extension Care Shampoo is color safe and is suitable for daily use. It revitalizes and smoothes the hair and extensions. It will not damage the bonding of the extensions. Distribute the shampoo from the scalp to ends; gently massaging the scalp area, cleansing both the natural hair and the extensions. Rinse thoroughly and repeat if necessary. Nourishing and Restoring Conditioner for hair with extensions. Keune Hair Extension Care Conditioner smoothes, revitalizes and detangles the hair and extensions. It is color safe and suitable for daily use. Gently massage through wet hair. Leave on for 2-3 minutes. Rinse thoroughly with warm water. Detangling and Protection Leave-in Spray conditioner for hair with extensions. Keune Hair Extension Care Leave-in Spray provides protection, adds shine and is color safe. It prevents tangles and static and does not contain alcohol. Spray on damp or dry hair and comb through. Do not rinse. Repairs UV damage and protects the hair color. Keune Hair Extension Care Leave-in Spray provides heat-protection. INGREDIENTS Hair Extension Care Leave-in Spray Aqua/Water,Cyclopentasiloxane,CetearylAlcohol,Behentrimonium Methosulfate, Cetrimonium Bromide, Phenoxyethanol, Panthenol, Methylparaben, PEG-40 Hydrogenated Castor Oil, Parfum/ Fragrance, Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Ethylhexylglycerin, Lactic Acid, Saccharomyces/Magnesium Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment Hair Extension Care Shampoo Aqua/Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Decyl Glucoside, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Glyceryl Laurate, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Phenoxyethanol, PEG-7 Glyceryl Cocoate, Polyquaternium-10, Panthenol, Polyquaternium-7, Methylparaben, Citric Acid, Benzoic Acid, Dehydroacetic Acid, Propylparaben Hair Extension Care Conditioner Aqua/Water, Cetearyl Alcohol, Paraffinum Liquidum/Mineral Oil, Cetrimonium Bromide, Behentrimonium Chloride, Parfum/ Fragrance, Butyrospermum Parkii/Shea Butter, Lactic Acid, Oleyl Erucate, Panthenol, Diazolidinyl Urea, Polysilicone-18 Stearate, Isopropyl Alcohol, Polyquaternium-37, Polyquaternium-10, Methylparaben, PPG-1 Trideceth-6 © KEUNE HAIRCOSMETICS J 88 information P R O D U C T P R O D U C T Crystal Ice shampoo + conditioner for a cooling effect This shampoo + conditioner consists of a shampoo and a conditioner. Peppermint Extracts and Menthol give a tingling and cooling sensation to the scalp and stimulate the blood circulation. Crystal Ice Treatment is free of artificial fragrance and colorant. © KEUNE HAIRCOSMETICS K 89 information KEUNE CRYSTAL ICE TREATMENT Shampoo + conditioner GENERAL INFORMATION P R O D U C T Crystal Ice Shampoo + Conditioner with natural peppermint oil for a cooling effect Qualities • Contains natural Peppermint Extracts, Peppermint Oil and Menthol for a tingling fresh feeling on the scalp • Stimulates the blood circulation of the scalp • Leaves the hair with condition and shine, which makes the hair easy to detangle • Contains no artificial color pigments or fragrance 17098 - 1000 ml/33.8 Fl.oz. Crystal Ice Shampoo 17099 - 250 ml/ 8.5 Fl.oz. Crystal Ice Shampoo 13049 - 250 ml/ 8.5 Fl.oz. Crystal Ice Conditioner Directions for use Shampoo: Shampoo hair with Crystal Ice Shampoo, massaging the scalp thoroughly. Leave in for 2 - 3 minutes. Rinse thoroughly. Avoid contact with the eyes. Conditioner: Apply to hair that has been shampooed with Crystal Ice Shampoo and massage it lightly through the hair and scalp. Leave for 2 - 3 minutes and rinse thoroughly. Avoid contact with the eyes. Crystal Ice Treatment is based on a totally new concept. The products contain natural ingredients such as essential oils. In this line there are no artificial color or fragrances. The essential oils that are used in the Crystal Ice Shampoo & Crystal Ice Conditioner are Peppermint Extracts and Menthol, which give a nice tingling and cooling effect on the scalp, making the products popular in warm areas. The Peppermint Extracts and Menthol also stimulate the blood circulation of the scalp to keep it healthy. For optimum results, lightly massage the products through the hair and on the scalp. After applying, leave it in the hair for a couple of minutes and then rinse. The line consists of a shampoo and a conditioner. INGREDIENTS Aqua/Water, Sodium Laureth Sulfate, Decyl Glucoside, Glyceryl Laurate, Laureth-2, Menthol, Sodium Chloride, Mentha Piperita/ Peppermint Oil, Polyquaternium-10, Sodium Cocoyl Hydrolyzed Wheat Protein, Diazolidinyl Urea, Citric Acid, Methylparaben, Propylparaben, Mentha Piperita/Peppermint Extract, Butylene Glycol © KEUNE HAIRCOSMETICS K 90 information CRYSTAL ICE TREATMENT Shampoo + conditioner Ingredients 1-Naphthol 2,4-Diaminophenoxyethanol HCl 2,7-Naphthalenediol 2-Amino-3-Hydroxypyridine 2-Amino-4-Hydroxyethylaminoanisole Sulfate 2-Amino-6-Chloro-4-Nitrophenol 2-Bromo-2-Nitropropane-1,3-Diol P R O D U C T Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Cosmetic preservative, effective against bacteria, yeast and moulds 2-Methyl-5-Hydroxyethylaminophenol Hair colorant 2-Methylresorcinol Hair colorant 3-Aminopropane Sulfonic Acid Scalp conditioning agent 3-Nitro-p-hydroxyethylaminophenol Hair colorant 4-Amino-2-Hydroxytoluene Hair colorant 4-Amino-3-Nitrophenol Hair colorant 4-Amino-m-Cresol Hair colorant 4-Chlororesorcinol Hair colorant 4-Hydroxypropylamino-3-Nitrophenol Hair colorant 5-Amino-6-Chloro-o-Cresol Hair colorant Acer Saccharum/Sugar Maple Extract Botanical fruit extract with α-hydroxy acids Acrylates Copolymer Film forming polymer with excellent setting effect and long lasting hold Acrylates/Acrylamide Copolymer Film forming polymer with strong setting effect and long lasting hold Acrylates/Beheneth-25 Methacrylate Copolymer Gellant thickener Acrylates/Palmeth-25 Acrylate Copolymer Gellant thickener Aesculus Hippocastanum/Horse Chestnut Seed Extract Herbal extract, relaxing Alcohol Organic solvent Alcohol denat. Organic solvent, denatured for cosmetics Alpha-Isomethyl Ionone Fragrance ingredient Aminomethyl Propanol Organic base and pH adjuster for hair dyes Ammonium Bicarbonate pH buffer for permanent waves Ammonium Hydroxide Inorganic base and pH adjuster Ammonium Persulfate Oxidizing agent for hair bleaches and hair lighteners Amodimethicone Conditioning and smoothing agent. Improves wet combability Amyl cinnamal Fragrance ingredient Amylcinnamyl alcohol Fragrance ingredient Anise Alcohol Fragrance ingredient Aqua/Water Deionized purified water, solvent Arnica Montana Extract Herbal extract from the Alps. Calms the scalp Ascorbic Acid Vitamin C, anti-oxidant Bambusa Vulgaris Leaf/Stem Extract Herbal extract from Bamboo, regenerates and conditions the hair © KEUNE HAIRCOSMETICS 91 information ingredients inci namesingredients function Ingredients Basic Blue 99 Basic Brown 16 Basic Brown 17 Basic Orange 31 Basic Red 51 Basic Red 76 Basic Yellow 57 Basic Yellow 87 Behentrimonium Chloride P R O D U C T Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Hair colorant Conditioner and anti-static agent, improves shine and combability Behentrimonium Methosulfate Conditioner and anti-static agent, improves shine and combability Benzaldehyde Fragrance ingredient Benzoic Acid Cosmetic preservative, effective against bacteria, yeast and moulds Benzophenone-4 UV-absorber. Protects the hair from UV-rays Benzyl Alcohol Cosmetic preservative, effective against bacteria, yeast and moulds Benzyl Alcohol Fragrance ingredient Benzyl Benzoate Fragrance ingredient Benzyl Cinnamate Fragrance ingredient Benzyl Salicylate Fragrance ingredient Betaine Hair conditioner and humectant. BHT Anti-oxidant Biotin Vitamin H, stimulates hairgrowth Bisabolol Anti-inflammory agent, component of Chamomile flowers. Boswellia Serrata/Boswellia Serrata Gum Botanical gum, anti-inflammory, calming Butane Propellant Butyl Ester of PVM/MA Copolymer Film forming polymer for hairspray with strong hold Butylene Glycol Solvent and humectant Butylparaben Cosmetic preservative, effective against bacteria, yeast and moulds. Butylphenyl Methylpropional Fragrance ingredient Butyrospermum Parkii/Shea Butter Wax obtained from the fruit of the Karite tree, moisturizer and hairconditioning agent C13-14 Isoparaffin Solvent Caffeine Hair stimulant Calcium Pantothenate Moisturizing and conditioning vitamin Camellia Sinensis/Camellia Sinensis Leaf Extract Green Tea extract, soothing, anti-inflammary Caprylyl Glycol Hair conditioning agent with preservative properties Caramel Colorant Carbomer Gellant thickener © KEUNE HAIRCOSMETICS 92 information ingredients inci namesingredients function Ingredients Cellulose Cera Alba/Beeswax Ceteareth-30 Ceteareth-6 Cetearyl Alcohol Cetearyl Ethylhexanoate P R O D U C T Gellant thickener Natural Beeswax, glosser and thickener Emulsifier Emulsifier Coconut derived emulsion texturizer. Vegetable based emolient derived from Coconut and Palm Kernel Oil Ceteth-2 Emulsifier Cetrimonium Bromide Positively charged conditioner and anti-static agent, improves shine and combability Cetrimonium Chloride Positively charged conditioner and anti-static agent, improves shine and combability Cetyl Alcohol Coconut derived emulsion texturizer. Chitosan Natural derived hair fixative Chondrus Crispus/Carrageenan Thickening gum derived from algae CI 14700/Red 4 Colorant CI 17200/Red 33 Colorant CI 19140/Yellow 5 Colorant CI 42090/Blue 1 Colorant CI 47000/Yellow 11 Colorant CI 60730/Ext. Violet 2 Colorant CI 77007/Ultramarines Colorant CI 77019/Mica Colorant CI 77289/Chromium Hydroxide Green Colorant CI 77891/Titanium Dioxide Colorant Cinnamal Fragrance ingredient Cinnamyl alcohol Fragrance ingredient Citral Fragrance ingredient Citric Acid pH adjuster derived from Citrus Fruits Citronellol Fragrance ingredient Citrus Aurantium Dulcis/Orange Fruit Extract α-Hydroxy acids from Oranges. Closes the hair cuticles. Gives conditioning and shine. Citrus Medica Limonum/Lemon Fruit Extract α-Hydroxy acids from Lemons. Closes the hair cuticles. Gives conditioning and shine. Cocamide MEA Viscosity increasing emulsifier Cocamidopropyl Betaine Mild cleansing Coconut derived surfactant with conditioning properties. Coumarin Fragrance ingredient Cyclopentasiloxane Volatile emollient, hair and skin conditioner, gives shine to the hair Cysteamine HCl Hair waving agent Cysteine Sulfur containing amino acid, hair conditioner, sebum regulator © KEUNE HAIRCOSMETICS 93 information ingredients inci namesingredients function Ingredients Cysteine HCl Decyl Glucoside Decyl Oleate P R O D U C T Sulfur containing amino acid, hair waving agent Mild surfactant derived from from Sugar and Coconut Vegetable based emollient derived from Coconut and Palm Kernel Oil, hair conditioning agent Dehydroacetic Acid Acid preservative Diazolidinyl Urea Preservative Dicocoylethyl Hydroxyethylmonium Methosulfate Conditioner, improves shine and combability, derived from Coconut and Palm Kernel Oil Dimethicone Conditioner and moisturizer Dimethicone/Sodium PG-Propyldimethicone Hair repairing, conditioning agent Thiosulfate Copolymer Dimethiconol Conditioning agent, gloss and shine enhancer Dimethyl Ether Propellant DimethylPABAmidopropyl Laurdimonium Tosylate Hair conditioning UV absorber Dipropylene Glycol Solvent and humectant Disodium Cocoamphodiacetate Very mild cleansing amphoteric surfactant with excellent skin compatibility Distearyldimonium Chloride Positively charged conditioner and anti-static agent, improves shine and combability Dryopteris Filix-Mas Leaf Extract Herbal extract from the leaves of the Shield Fern, regenerates and conditions the hair EDTA Chelating agent for metal ions Ethanolamine Organic base and pH adjuster Ethoxydiglycol Solvent Ethyl Ester of PVM/MA Copolymer Film forming polymer for hairspray with extra strong hold, tack free Ethylhexyl Methoxycinnamate UV-absorber. Protects the hair from UV-rays Ethylhexyl Palmitate Emollient, hair conditioning Ethylhexyl Stearate Emollient, hair conditioning Ethylhexylglycerin Humectant, stimulates the activity of preservatives Ethylparaben Cosmetic preservative, effective against bacteria, yeast and moulds. Eugenol Fragrance ingredient Euphorbia Cerifera/Candelilla Wax Film forming natural wax Evernia Fufuracea Extract Fragrance ingredient Evernia Prunastri Extract Fragrance ingredient Farnesol Fragrance ingredient Gentiana Lutea/Gentian Extract Herbal extract from the Alps. Calms the scalp Geraniol Fragrance ingredient Glycerin Natural emollient and humectant, vegetable source Glyceryl Laurate Coconut derived lipid layer enhancer in shampoos, prevents the skin from drying out Glycol Distearate Pearlizing agent for shampoos © KEUNE HAIRCOSMETICS 94 information ingredients inci namesingredients function Ingredients Hayflower Extract HC Yellow No. 2 Helianthus Annuus/Sunflower Seed Extract P R O D U C T Herbal extract from the Alps. Calms the scalp Hair colorant Free radical scavenging agent, protects the hair from UV damage Hexyl cinnamal Fragrance ingredient Hydrofluorocarbon 152A Propellant Hydrogen peroxide Oxidizing agent for hair dyes, hair bleaches and permanent waves Hydrolyzed Corn Protein Vegetable proteins from Corn, penetrates and strengthens the hair, moisturizes and conditions Hydrolyzed Elastin Algae protein, improves elasticity of the hair Hydrolyzed Rice Protein Vegetable protein from Rice, penetrates and strengthens the hair, moisturizes and conditions. Hydrolyzed Silk Silk protein, improves shine and gives the hair a silky feel Hydrolyzed Soy Protein Vegetable protein from Soy, penetrates and strengthens the hair, moisturizes and conditions. Hydrolyzed Vegetable Protein PG-Propyl Silanetriol Hair strengthening complex, increases the strength of virgin and damaged hair Hydrolyzed Wheat Protein Vegetable protein from Wheat, penetrates and strengthens the hair, moisturizes and conditions Hydroxycetyl Hydroxyethyl Dimonium Chloride Foaming conditioning agent, improves shine and combability Hydroxycitronellal Fragrance ingredient Hydroxyethyl Cetyldimonium Phosphate Positively charged conditioner and anti-static agent, improves shine and combability Hydroxyethyl-2-Nitro-p-Toluidine Hair colorant Hydroxyethylcellulose Thickener and bodifying agent derived from natural plant materials Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde Fragrance ingredient Hydroxypropyl Oxidized Starch PG-Trimonium Chloride Hair conditioning polysaccharides derived from Potatoes Hydroxypropyltrimonium Corn/Wheat/Soy Amino AcidsVegetable amino acids, penetrate the hair, moisturize, will give shine and bounce. Hydroxypropyltrimonium Honey Honey derived hair conditioner. Improves combability and provides shine Hypericum Perforatum Extract Herbal extract from the Alps. Calms the scalp Inositol Hair conditioning agent, humectant Isobutane Propellant Isobutylparaben Cosmetic preservative, effective against bacteria, yeast and moulds. Isodecyl Neopentanoate Emollient, hair conditioning Isoeugenol Fragrance ingredient © KEUNE HAIRCOSMETICS 95 information ingredients inci namesingredients function Ingredients Isopropyl Alcohol Isopropyl Myristate Juniperus Communis Extract Lactic Acid Lanolin P R O D U C T Solvent Emollient, hair conditioning Herbal extract from the Alps. Calms the scalp Natural acid, pH adjuster and moisturizer Natural refined Woolgrease, emollient, hair and scalp conditioning Laureth-10 Viscosity increasing agent for shampoos, non-ionic surfactant Laureth-2 Viscosity increasing agent for shampoos, non-ionic surfactant Lauryl Pyrrolidone Hair color protector. Reduces hair damage, adds luster and shine Lauryldimonium Hydroxypropyl Hydrolyzed Keratin Cationactive Keratin (K+) for permanent conditioning Lecithin Soybean derived phospholipids, for production of liposomes Limonene Fragrance ingredient Linalool Fragrance ingredient Magnesium Carbonate Buffer agent for hair bleaches Magnesium Sulfate Stabilizer m-Aminophenol Hair colorant Melissa Officinalis/Balm Mint Extract Herbal extract from the Alps. Calms the scalp Mentha Piperita/Peppermint Extract Herbal extract from Mentha Piperita. Stimulating, refreshing and cooling for the scalp. Menthol Refreshing, stimulating, energizing. Methionine Sulfur containing amino acid, sebum regulator Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone Conditioning agent, gloss and shine enhancer Methyl 2-Octynoate Fragrance ingredient Methyl Gluceth-10 Glosser, humectant and moisturizer Methylchloroisothiazolinone Cosmetic preservative, effective against bacteria, yeast and moulds. Methylisothiazolinone Cosmetic preservative, effective against bacteria, yeast and moulds. Methylparaben Cosmetic preservative, effective against bacteria, yeast and moulds. N,N’-Bis(2-Hydroxyethyl)-2-Nitro-p-Phenylenediamine Hair colorant Octylacrylamide/Acrylates/Butylaminoethyl Film forming polymer with strong setting effect and long Methacrylate Copolymerlasting hold Octyldodecanol Vegetable based emollient derived from Coconut and Palm Kernel Oil, hair conditioning agent, hair color enhancer Oleth-10 Solubilizer for perfumes Oleyl Erucate Emollient, hair conditioning Oryzanol Natural UV-absorber from the rice plant. Protects the hair from UV-rays © KEUNE HAIRCOSMETICS 96 information ingredients inci namesingredients function Ingredients Ovum/Dried Egg Yolk Ozokerite PABA Panthenol Paraffin Paraffinum Liquidum/Mineral Oil Parfum/Fragrance PEG-12 Dimethicone PEG-120 Methyl Glucose Dioleate PEG-15 Cocopolyamine PEG-150 Pentaerythrityl Tetrastearate PEG-200 Hydrogenated Glyceryl Palmate PEG-35 Castor Oil PEG-40 Castor Oil PEG-40 Hydrogenated Castor Oil PEG-5 Ethylhexanoate PEG-60 Hydrogenated Castor Oil PEG-7 Glyceryl Cocoate PEG-8 PEG-90M Pentasodium Pentetate Petrolatum Phenethyl alcohol Phenyl Trimethicone Phosphoric Acid Picea Excelsa/Pine Needle E xtract Piroctone Olamine Placental Protein Polyamide-2 Polyquaternium-10 Polyquaternium-11 Polyquaternium-22 P R O D U C T Dried Egg Yolk, restores extremely dry and porous hair Hydrocarbon wax. Amino Acid, UV-absorber Provitamine B5. Penetrates deeply into the hair. Long lasting moisturizing control, repairs damage and thickens the hair. Crystalline hydrocarbon wax. Moisturizing agent and thickener Emollient, hair conditioning Perfume Hair conditioner and humectant, imparts a silky feel to hair Viscosity adjusting surfactant Anti-static agent, improves wet and dry combability Emulsion thickener from Coconut Oil Skin-friendly viscosity enhancing agent for shampoos Surfactant Surfactant Solubilizer for essential oils, derived from Ricinus Communis seeds Emulsifying, foam stabilizing and refatting agent Solubilizer for essential oils, derived from Ricinus Communis seeds Emollient and humectant from Coconut Oil Plasticizer for hair fixatives and styling products Texturizer, emulsion stabilizer Chelating agent for metal ions Emollient, hair conditioning Organic solvent with preservative properties Gloss and shine enhancer pH adjuster Herbal extract from the Alps. Calms the scalp A versatile, effective, anti-dandruff agent Stimulates the blood circulation. Hair growth stimulant Film forming polymer with strong UV absorbing properties Substantive natural derived conditioning polymer, provides excellent wet combability and improves damaged hair Conditioning film forming polymer with strong curl retention, good wet and dry combability, no build-up Conditioning polymer, improves combability and gives hair a soft silky feel © KEUNE HAIRCOSMETICS 97 information ingredients inci namesingredients function Ingredients Polyquaternium-32 Polyquaternium-37 Polyquaternium-4 Polyquaternium-46 Polyquaternium-7 Polysilicone-18 Stearate Polysorbate 80 Potassium Cocoyl Hydrolyzed Collagen Potassium Persulfate PPG-1 Trideceth-6 PPG-2 Ceteareth-9 PPG-2 Methyl Ether Propane Propylene Glycol Propylene Glycol Stearate Propylparaben PVP Quaternium-51 Quaternium-52 Resorcinol Retinyl Palmitate Saccharomyces/Copper Ferment Saccharomyces/Iron Ferment Saccharomyces/Magnesium Ferment Saccharomyces/Silicon Ferment Saccharomyces/Zinc Ferment P R O D U C T Thickener and hair conditioning agent Hair conditioning polymer Cationic modified Cellulose. Gives excellent lubricity, wet combability and improves damaged hair. Conditioning film forming polymer with strong setting effect Conditioning polymer, contributes excellent lubricity, wet combability, and luster to hair without build-up Hair conditioning polymer Emulsifier and solubilizer Co-surfactant and very mild cleansing agent used for its conditioning properties Oxidizing agent for hair bleaches and hair lighteners Emulsifier Solubilizer for perfumes Organic solvent for hair dyes Propellant Solvent and humectant Emulsifier Cosmetic preservative, effective against bacteria, yeast and moulds. Hair fixative and styling agent, crispy film former, provides body and shine Hair growth stimulant Hair conditioning and anti-static agent Hair colorant Vitamin A derivate. Soothes the scalp Essential Mineral fraction with Copper, nourishes the scalp, moisturizes and provides the hair with shine, volume and flexibility Essential Mineral fraction with Iron, nourishes the scalp, moisturizes and provides the hair with shine, volume and flexibility Essential Mineral fraction with Magnesium, nourishes the scalp, moisturizes and provides the hair with shine, volume and flexibility Essential Mineral fraction with Silicon, nourishes the scalp, moisturizes and provides the hair with shine, volume and flexibility Essential Mineral fraction with Zinc, nourishes the scalp, moisturizes and provides the hair with shine, volume and flexibility © KEUNE HAIRCOSMETICS 98 information ingredients inci namesingredients function Ingredients Saccharum Officinarum/Sugar Cane Extract Salicylic Acid Salvia Officinalis/Sage Oil Serica/Silk powder Sericin Silica Sodium Sodium Sodium Sodium Acetate Ascorbyl Phosphate Benzoate Bromate Sodium Sodium Sodium Sodium C14-17 Alkyl Sec Sulfonate Cetearyl Sulfate Chloride Cocoamphopropionate Sodium Cocoyl Hydrolyzed Wheat Protein Sodium Hydroxide Sodium Laureth Sulfate Sodium Lauryl Sulfate Sodium Metasilicate Sodium Stearate Sodium Styrene/Acrylates Copolymer Sodium Sulfite Sodium Thiosulfate Sorbitan Isostearate Sorbitol Squalane Steareth-20 Stearic Acid Stearyl Alcohol Styrene/VP Copolymer Sulfur TEA Stearates Tetrasodium EDTA Tetrasodium Etidronate P R O D U C T Alpha hydroxy acids from Sugar Cane. Close the hair cuticles. Gives conditioning and shine Organic acid, pH adjuster, preservative, and antidandruff agent Perfume Protective protein of the Silk Thread. Protects the hair, gives shine and conditioning Protective protein of the Silk Thread. Protects the hair, gives shine and conditioning Suspending, anti-caking agent Buffering agent Antioxidant derived from Vitamin C Preservative Oxidizing agent for permanent waves and hair straighteners Rich foaming cleansing agent and surfactant Coconut derived cleansing agent and emulsifier Viscosity increasing agent for shampoos Very mild cleansing amphoteric surfactant with excellent skin compatibility Very mild cleansing agent derived from wheat and coconut, used for its conditioning properties Inorganic base and pH adjuster Coconut derived cleansing agent and surfactant. Coconut derived cleansing agent and surfactant. Anorganic base for bleach powders Thickener Opacifying agent Anti-oxidant Removes chlorine from the hair Emulsifier Sugar alcohol, humectant Natural emollient extracted from Olive Oil, hairconditioning and hydrates the scalp. Emulsifier Emulsifier Coconut derived emulsion texturizer. Opacifying agent Used for scalp and hair problems. Regulates the secretion of sebum Surfactant Chelating agent for metal ions Hydrogen Peroxide stabilizer © KEUNE HAIRCOSMETICS 99 information ingredients inci namesingredients function Ingredients Thioglycolic Acid Tocopheryl Acetate P R O D U C T Hair waving agent Vitamine E, anti-oxidant and free radical scavenger. Hairconditioner and moisturizer. Toluene-2,5 Diamine Sulfate Hair colorant Tricontanyl PVP Film former with water-resistant properties Trideceth-12 Emulsifier Trideceth-2 Carboxamide MEA Viscocity increasing and refatting agent for shampoos Trideceth-9 Emulsifying, foam stabilizing and refatting agent Triethanolamine Organic base and pH adjuster Trisodium HEDTA Chelating agent for metal ions Tryptophan Amino acid, hair conditioning agent Undecylenamidopropyl Betaine Mild surfactant derived from Castor Oil with good antimicrobial properties Urea Buffering agent, humectant VA/Crotonates/Vinyl Neodecanoate CopolymerHair fixative with excellent hold, manageability and gloss Vaccinium Myrtillus Fruit/Leaf Extract Alpha hydroxy acids from Bilberry. Closes the hair cuticles. Gives conditioning and shine VP/VA Copolymer Fixative, film forming polymer, with excellent washing-out and combing-out properties Zinc Carbonate Scalp protector Zinc Pyrithione Anti-dandruff agent © KEUNE HAIRCOSMETICS 100 information ingredients inci namesingredients function