Press release SWIZA 110 and 1 year

SWIZA, 110 and 1 year
The opening of the Baselworld 2015 marks the beginning of a new chapter in the history of the
SWIZA brand. Founded in 1904, SWIZA has been developing and producing clock movements,
alarm clocks and table clocks in Delémont for more than 110 years.
For more than a year, an experienced team of product development, operations, marketing and
sales professionals led by Peter Hug, CEO of SWITZ International SA, has been working on a new,
authentic Swiss brand to be marketed worldwide and developing products that will help on-the-go
people around the globe enjoy their day-to-day adventures.
These two groups have agreed to establish a strategic partnership. This summer, in addition to
table clocks and alarm clocks the SWIZA brand will also include a newly developed range of
Swiss-made wristwatches, Swiss designed backpacks and luggage, as well as, protective cases,
rechargeable batteries and connection cables for mobile devices. Further products will follow over
the coming months.
Both entities are headquartered in the Jura region of Switzerland, which is known for its outstanding
knowledge of micromechanics, the combination of traditional watchmaking with experience in
development and the international sale of products for today’s people on the go. It is this common
bond that is the sound foundation for the reorientation of the SWIZA brand.
The Baselworld 2015 event will be used to present the new appearance of the SWIZA brand
and the first new products. Peter Hug states: “Following many months of quiet development and
creation, we are delighted to be able to present the results of our work and we look forward to the
feedback from our customers”.
In conjunction with this project, 17 new jobs have already been created since October 2013, 13
of which are at the head office in Delémont. In the medium term, the group plans to employ 50
people.
For further information, please contact:
Ms. Rébecca Käslin, responsible for communication at SWITZ International
SA: rebecca.kaeslin@helvetica-brands.com
The adventure of SWIZA begins with a moving booth during the Baselworld 2015.
Peter Hug, CEO of Helvetica Brands Group boarding the moving booth of their brand SWIZA during Baselworld 2015.
curriculum vitae: Peter Hug, 1961, father of two kids, Switzerland
2005 – 2013/9
CEO of Wenger Group
1997 – 2005
CEO and President of Wenger Watch. Founder of company
1988 – 1997
Swatch Group: President of Mido brand, Controller of Tissot
1984 – 1987
Studies at University of Applied Sciences of Bern. MBA
1977 – 1984
Retail sales and purchasing Manager at Migros, largest retail chain of Switzerland