Vidal Sassoon Salonist™ Factsheet

LATEST INNOVATIONS
pginnovation.com
New Vidal Sassoon Salonist™ is a revolutionary at-home hair colour
system inspired by Sassoon’s colour artistry that gives women the tools
and techniques to elevate their home hair colour by treating roots and
lengths separately.
Many women who colour their hair at home are dissatisfied with the results they are
getting, describing the outcome of colour results as ‘flat’ or ‘blocky’, with ‘off-tone brassy
results’. This is made worse over time by applying the same colour formula all over the hair.
In salons, colourists know that an essential component of great hair colour is to treat roots
and lengths of hair separately because new hair growth and previously coloured hair absorb
colour differently. This proven salon technique is the foundation for rich hair colour, full of
depth and tones.
Inspired by salon techniques, Vidal Sassoon Salonist™ provides
an exclusive two-step technique that enables women to master
the art of dramatic colour at home:
• First, users brush the roots with the
colour mixture, using the professional
brush included. Then they blend by
adding the Vidal Sassoon Serum to the
mix and smoothing through lengths.
Treating the roots and the lengths of hair
separately is a salon technique to provide
the foundation for rich hair colour, full of
depth and tones.
Based on a UK Usage Study of Over 200 Women
1
• In a global study, after using Salonist™ for
the first time, 80% of consumers rated it
better or the best at-home colour they
had ever tried1.
• Salonist™ is available in 24 shades
from classic golden blondes and rich,
natural-looking browns, to intense,
fashionable reds.
• The rich colour creme provides the
perfect consistency for use with a
brush and bowl – just as they do in
the salon – so women can achieve
precise application at the roots. The
result is hair colour full of dazzling
depth and tones which is blended
seamlessly from root to tip.
About Vidal Sassoon Salonist™
Technology
Vidal Sassoon Salonist™ features an
innovative 2-step technique. This smart,
flexible colour technology has been
specifically created to give the perfect
consistency for use with a brush and
bowl, as done in salons – so women can
achieve a precise application at the
roots and the right balance of depth and
tones on the lengths. Based on scientific
insights into hair fibers, structures and
surface properties, the product provides
customized formulas for the roots, and
then for the lengths so that both parts of
the hair get the right amount of colour to
elevate home hair colour into an art form.
The result is a hair colour full of dazzling
depth and tones, blended seamlessly from
root to tip.
Availability
Vidal Sassoon Salonist™ will be available at
mass-market, drugstore and e-commerce
retailers across the United States beginning
January 2015.
Contacts
Alissa Fitzgibbons
P&G North America Hair Care & Color
513.983.5700
fitzgibbons.al@pg.com
Briana Redman
DeVries Global (PR Agency)
212.546.8576
bredman@devriesglobal.com
Follow P&G on:
pg.com
Follow Brand on:
vidalsassoon.com