View 2015 year in review

CURE CANCER
FASTER
2015 OBLITERIDE REVIEW
Driven by the goal to cure cancer faster, Obliteride is a community-wide effort to
accelerate lifesaving cancer research at Fred Hutchinson Cancer Research Center.
Every August the community comes together for a fundraising bike ride where we
celebrate and cycle together. Thanks to sponsors like you, 100% of every dollar
raised by our participants benefits cancer research at Fred Hutch.
Sparked by the need to replace dwindling government funding for cancer research,
Obliteride was born in 2013. Obliteride quickly gathered speed and momentum.
Today we interface with over 50 sponsors annually, who together make Obliteride
possible.
Obliteride helps thousands of people be part of a solution to the problem of
cancer. Whether it’s writing a blog post to share the story of a personal battle
with cancer, donating to a rider’s fundraising target, attending a fundraising party,
pedaling in the spring rain or giving an Obliterider a loud cheer along the course,
we’re all doing our part to make a difference and helping Obliteride cyclists reach
their goals. For those riding as Survivors, the Obliteride Finish Line is often an
iconic metaphor, providing inspiration through tough times and an incredible sense
of accomplishment.
Obliteride has become a force—bold, orange and proud. Obliteride is making a
difference for those involved, those cheering from the sidelines and most
importantly, for the lifesaving research happening daily at Fred Hutch.
THANK YOU.
Team Obliteride
OBLITERIDE IS
MOVING THE DIAL
Obliteride is here to raise awareness of
the need for private funding and to
accelerate research at a time when funds
are scarcer than ever and yet imminent
discovery is more promising than ever.
We are gaining speed.
We’ve raised nearly $7 million
for cancer research.
People are talking about Obliteride and
Fred Hutch and getting actively involved.
In fact, over 70% of riders want to
get more involved with Fred Hutch and
nearly 50% of all riders are inspired to
tell others of the amazing work
happening at the Hutch.
This is a community bound by purpose
and active engagement. The spirit found
at Obliteride is palpable, refreshing,
energizing and incredibly hopeful.
Together we are propelling research
forward, learning quicker and
saving lives faster.
Contact us:
General: 206-667- RIDE (7433)
Amy Lavin, Executive Director
Amy@obliteride.org
206-667-6312
Melissa Opland, Outreach Manager
Melissa@obliteride.org
206-667-1338
Mark Grantor, Strategic Alliances &
Operations
Mark@obliteride.org
206-667-7810
OBLITERIDE.ORG
Members of the Obliteride Team
Amy, Mark, Samantha, Melissa & Leslie
The Gunnell Family cheering on 150-mile riders in
Poulsbo, WA. The whole family supports and rides
Obliteride in honor of Ian (left) who battles a rare
form of blood cancer. Because of research at Fred
Hutch, Ian is a healthy and active 9-year-old boy.
COMMUNITY REACH
EXPANSIVE TV REACH
• 237 Public Service Announcements (PSAs)
on KING 5*
• 290 PSAs on KONG
• 230 PSAs on NW Cable News
• Multiple live and recorded interviews with KING
5, New Day Northwest, Northwest Cable News,
Evening Magazine
BROAD RADIO COVERAGE
• 1.5 million impressions
• Live interviews and coverage on 95.7 The Jet, KUBE
93 FM, 106.1 KISS FM, The Brew 104.9, NOW 102.9,
957 AM KJR and KOMO News
PRINT AND ONLINE
• Major features in the Seattle Times and The News
Tribune in Tacoma
• 30+ articles in various news publications from
Wenatchee to the Kitsap Peninsula
• 245,000 website views to-date
• Nearly a dozen mentions in industry publications,
including the Oncology Times and WA Cancer
Connection
• An engaged community across Obliteride’s social
media platforms: Facebook, Twitter and Instagram
MARKETING MATERIALS DISTRIBUTION
• 50,000 brochures
• 2,300 posters
• 1,200 rider handbooks
FEET-ON-THE-STREET OUTREACH
• 25+ corporate presentations
• Impressive exhibit at the Seattle Bike Show
• 55 outreach events, ranging from the Pike Place Market at Amazon to STP and the annual Seafair Triathlon
OBLITERIDE AROUND PUGET SOUND
• Obliteride PSA on the Jumbotron before every
Mariners home game
• Onsite advertising at Seattle Sounders home game,
thanks to Datec Inc.
• 10+ buildings around Seattle glow orange for
Obliteride
• 400 yard signs intercept Puget Sounders everywhere
• Cinema: on theater and lobby screens from Renton
to Woodinville
• Bus ads: 12 weeks in King, Snohomish and Pierce
counties
*KING is the local NBC affiliate
HERE’S WHERE WE TELL THE
WORLD YOU MAKE 100%
POSSIBLE.
WE ARE OBLITERIDE
PACESETTERS
179
473
people doubled
their fundraising
BY THE NUMBERS
RECREATIONAL
CYCLIST
TOP REST STOPS BY ROUTE
25: CTI BIOPHARMA
50: BLUE NILE
100: ARNOLD GUILD
150: OUTERWALL, GIG HARBOR
CARES AND REAM INK
42%
AVID
CYCLIST
OTHER
15%
HIGH-5
VOLUNTEERS
47
99
raised over $5,000
SURVIVORS
30%
158
ICE CREAM
SHOP CYCLIST
7%
TEAMS
OBLITERIDE
ONLY CYCLIST
6%
TOP TEAM
FUNDRAISING TOTAL
LEASE CRUTCHER LEWIS
$208,620
COMPANIES
REPRESENTED
TOP 3 FUNDRAISERS
1. MICHELLE SHLEIFER ($36,861)
2. HARVEY KANTER ($33,931)
3. CHAD ROBINS ($31,700)
299
56-65 YRS
TOTAL MILES RIDDEN
DURING OBLITERIDE
60,555
145 (12%)
150-MILE
5%
16%
15%
>$275K
56-65
27%
141 (12%)
28%
100-MILE
$150K-$275K
46-55
390 (34%)
55%
45%
71% OF
RIDERS SURVEYED
SAID THEY WILL MAKE
OBLITERIDE 2016
A PRIORITY.
MALE FEMALE
25-MILE
17 STATES
REPRESENTED
10-MILE
$100K-$150K
36-45
50-MILE
294 (25%)
206 (17%)
RIDERS BY
ROUTE
28%
26%
15%
28-35
21-27
15-20
UNDER 14
6%
2%
4%
AGE
20%
$50K-$100K
<$50K
10%
HOUSEHOLD INCOME
THE PERFECT WEEKEND
A SPIRITED FRIDAY NIGHT COMMUNITY KICKOFF
A WELL-SUPPORTED RIDE
FUEL AND FUN THROUGHTOUT
A CELEBRATORY FINISH
THANK YOU FOR MAKING IT POSSIBLE
BLUE NILE
GOES ALL IN!
TO CURE CANCER FASTER
In February 2014 we met Harvey Kanter along a tour of Fred
Hutch. A non-Hodgkin lymphoma survivor, Harvey’s interest in
cancer research was personal. Harvey knew he wanted to take
action and when he heard about Obliteride, he knew it was the
perfect place to do so.
Within a week conversations started, which quickly turned into
meetings at Blue Nile, the company where Harvey Kanter serves
as the CEO and Chairman of the Board.
The Blue Nile team was on-board for Obliteride 2014, and by
August they had recruited a team of 11 riders and nine volunteers to sponsor and power one of the most spirited rest stops
at Obliteride 2014. In 2015 they recruited 14 riders and 14
volunteers. In these two years they’ve raised $90,000, owned a
rest stop, worn orange on Fridays, hosted numerous independent
fundraisers and done it all together. They even brought their own
band to play at the rest stop. The Blue Nile energy is palpable and
event photos beam with Blue Nile riders and volunteers smiling,
pedaling and celebrating together.
That’s what Obliteride has come to mean
to Blue Nile. It’s a shared commitment to
do something meaningful in a community
they live in and for a cause that’s personal
to everyone there.
Oh….and did we mention that Harvey has
been a top three fundraiser each year?
He means business.
The Blue Nile team crossing the finish line.
UP WITH RESEARCH
DOWN WITH
CANCER
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OBLITERIDE 2015 FUNDS ARE POWERING:
☑ Immunotherapy research; helping identify the best
candidates for immunotherapy
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☑ Metastatic breast cancer research through Public
Health Sciences
☑ Clinical Research Support; facilitating research trials
within the Fred Hutch/University of Washington
Cancer Consortium
☑ Prostate cancer research through the Institute of
Prostate Cancer Research (IPCR), a partnership
between Fred Hutch and University of
Washington Medical Center
☑ Early research to pursue the most promising, yet often
perplexing questions
This all builds on Fred Hutch’s proven history of groundbreaking discoveries that change the way we find, treat
and ultimately cure cancer.
RESEARCH leads to cures. . . CURES START HERE.
THANK YOU
ANCHOR SPONSORS
REST STOP SPONSORS
REAM
INK
MAJOR SPONSORS
SUPPORTERS
PRIME SPONSORS
VOLUNTEER SPONSOR
®
HONOR WALL SPONSOR
CATERING PARTNERS
OTHER SPONSORS
FRIENDS OF OBLITERIDE
KEY MEDIA PARTNERS
CYCLING PARTNERS
Angle Lake Cyclery • Bainbridge Island Cycle
Bicycle Adventures • Bicycle Works • Bike Works
Bikesport • Burien Cycle • Classic Cycles
Element Cycles • Gerk’s Ski & Cycle • Gregg’s Cycles
Joe The Bicycle Fixer • Mobile Bicycle Rescue
Old Town Bicycle • Silverdale Cyclery
Stay Tuned Bikes • Velo Bike Shop
West Seattle Cyclery
WE COULDN’T DO IT WITHOUT YOU
1100 Fairview Ave. N., LM-120
Seattle, WA 98109
206-667-RIDE (7433)
OBLITERIDE.ORG