2012 Media Planner

National Tile Contractors Association
www.tileletter.com
2012 Media Planner
InstallatIon DesIgn
showcase
greatNational
DesIgnTile
| great
InstallatIon
Contractors
Association
September 2010
See them come together at Coverings 2011!
www.tileletter.com
ON THE COVER:
March
14–17, 2011
I LasL.P.
Vegas, NeVada, Usa
Schlüter
Systems
saNds expo & coNVeNtIoN ceNter
coVerINgs.coM
2011_Coverings_TileLetter.indd 1
2/22/11 4:15:26 PM
Moving your business forward
in today’s economy
The Seventh Annual TileLetter Awards
Special Recognition
winners
February
2011
Countertops and backsplashes
Real women in tile
ON THE COVER:
Bostik, Inc.
September_2010_TileLetter.indd 1
9/15/10 11:02:12 AM
Coverings 2011
conference program
Caulking made easy
C
Pr heck
od o
u ut
Pr ct F our
o oc ne
w
pa file us
ge
s
on
18
Profiles: picture-perfect finish
for tile and stone installations
2011_February.indd 1
1/28/11 1:52:16 PM
Coverings Edition
Product Focus
Magazine
w w w. t i l e l e t t e r. c o m
Published by: National Tile Contractors Association www.tile-assn.com
To t a l C i r c u l a t i o n a s o f J u l y 3 1 s t , 2 0 1 1
Contractors and Dealers
10,000
Distributors and Importers
3,000
Manufacturers, Builders, Architects and Specifiers
2,000
Other (Associations, PR firms, Ad Agencies, etc.)
1,000
TileLetter.com Email Blast (Monthly)
7,000
Total Gross Contacts
23,000
Frequency: 12 Monthly Issues and One Coverings Special Issue
March
2011
April
ON TH
E COVE
Bostik
:
Inc.
E COVER
ON TH TE International
g re at
ON TH
Schlüte
See the
rfaces:
Safe su nt for
treatme
tile and sistant floors
slip-re
rum:
mber Fo
NTCA Me up at night
eps us
What ke
dazzled
e to be 2010
ar
ep
Pr
gs
Coverin
How to
incre
with un ase your sa
les
derfloo
r heating
Coverin
gs 2010
Co
Installa nference:
tion tra
ck
Impa
underla ct of plywood
yment
directio
n
t Focus
Produc anes
Membr
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togeth
1
2/22/11
4:15:26
PM
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New lif for Surfaces
Cove
confere rings 2011
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ram
Is the po
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g the re
al deal?
Tile ind
ustry un
ite
Total So s to form
lutions
Plus
itions:
ite cond
Works d & the ugly
, the ba
the good
Februar
3/9/11
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Septemb
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2011_Ma
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Moving
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venth An
nual
Special TileLetter Aw
Recogn
ition wi ards
nners
Counte
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d backsp
lashes
Real wo
men in
tile
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ileLetter.i
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TileLetter is a professionally-produced publication of the National Tile Contractors Association and is directed solely to our industry. Mailed bulk and circulated
to more than 15,000 firms each month, TileLetter is faithfully read by individuals
within our industry and represents a proven value to its advertisers.
ter.com
Month
Major Feature Special Editorial
Added Value
2,000 to Surfaces
Product Focus: drains, niches,
seats, shelves, bath accessories
January
Bath/Spa settings
• Total Solutions Plus review
• Industry Calendar
February
Kitchens
• Coverings: installation track seminars
• From the Field
March
Decks/balconies
• Surfaces Review
• Coverings preview
April
Hotels/casinos
• From the Field
• Cevisama review
1,000 to Coverings
Product Focus:
backer boards
Coverings/Orlando, Fla.
• NTCA programs
• Sponsor columns
2,000 to Coverings
Product Focus: new products at
Coverings
May
Public spaces
• Art murals
• ISO/ANSI
Product Focus:
underlayments, crack isolation
June
Residential living spaces
Product Focus: natural and
• Coverings review
• Coverings Installation and Design manufactured stone products,
in-floor heating
Awards (CIDA) - Grand Prize winners
July
Resorts/restaurants
• Total Solutions Plus schedule
• Installation Design Showcase
• CIDA - Tile winners
August
The Green Issue
• Exterior facades
• CIDA - Stone winners
September
Entryways/foyers
• Total Solutions Plus preview
• CIDA - Glass/Mosaic winners
October
Pools
• Women in Tile
• Recognized Consultants
November
Healthcare
Product Focus:
• NTCA Reference Manual updates
cleaners,
sealers,
anti-slip and
• From the Field
antimicrobial products
December
Education/Institutional
• NTCA review/forecast
• Cersaie Review
Coverings
(special rates)
Product Focus: art tiles,
murals, accent/decorative
tile, trims and transitions
Product Focus: outdoor
living products
Product Focus:
large format and
thin tile
Product Focus:
green products
Product Focus:
mosaic/glass products
Product Focus:
waterproofing and caulking
products
Product Focus: grouts
and mortars
Editorial deadlines are the first of the month, two months prior to publishing month.
Advertising space and materials are due one month prior to publishing month.
*PRODUCT FOCUS: This paid section of TileLetter is an affordable way to feature your product in a select
portion of our magazine. Featured items will include a four-color picture and prominent four-to-a-page
placement with a free link to your website. Email your 300 dpi (450K) image, with 50-word description, phone
and web address to editor Lesley Goddin after reserving your space! See 2012 rates for pricing.
In every issue: Product Focus, Tile Tip, Green Tip, Industry News, Business Tip, NTCA News, NTCA Benefits
Box, NTCA President’s Letter; Editor’s Letter.
NEW THIS YEAR - Product Links; Five-Star Spotlight; Distributor Bulletin Board; Symposium Snapshot.
TileLetter features also include the following: Letters to the Editor, Helping Hands, Keeping It Green, Travels
with Tile, MMSA Bulletins.
*Editorial questions or submissions to Lesley Goddin, editor, (505) 292-6706, email: lesley@tile-assn.com
Full Page
1/2 Island
Full Page (live area) 3/4 Page
3/8 Horizontal
Trim Size
Bleed Allowance
Printing
Paper Stock
Binding
3/8 Vertical
5.5”x8.5”
5.75”x8.75”
Offset
60 lb. Gloss White
Saddle Stitch
Ad Copy Dimensions
Full Page (live area)
3/4 Page
4.625” x 7.625”
4.625” x 5.5”
1/2 Page Horizontal
4.625” x 3.75”
1/2 Page Vertical
2.25” x 7.625”
1/2 Page Island
3.375” x 4.875”
3/8 Page Horizontal
3/8 Page Vertical
1/4 Page Horizontal
1/4 Page Vertical
4.625” x 2.75”
2.25” x 5.5”
4.625” x 1.875”
2.25” x 3.75”
1/2 Horizontal
1/2 Vertical
1/4 Horizontal
1/4 Vertical
Whenever possible, we prefer to receive your
advertisement as an Adobe Acrobat PDF, via
e-mail or our FTP server. Note that PDFs must
have fonts embedded, and all graphics within
the original layout must be in either grayscale
or CMYK color mode. PDFs must also have
marks and bleed turned on.
If you need to submit your files in a format
other than PDF, please use the following
guidelines:
Macintosh or PC Adobe InDesign CS3 or lower
QuarkXPress 7.1 or lower
Adobe Illustrator CS3 or lower
Adobe Photoshop CS3 or lower
TIFF, JPEG images (300 dpi, sized to fit)
Generic or Illustrator EPS
Note that if you intend to submit your file in
Illustrator or EPS format, all fonts must be
converted to paths and all links embedded.
If you need to submit your files via regular
mail, we accept CD and DVD media in
Windows or Macintosh formats with
color proofs.
CLOSING DATES:
SPACE and MATERIALS: One (1) month prior
to publishing month (i.e. Jan. 1 for February,
Feb. 1 for March, Mar. 1 for April, etc.). AD
COPY and SIZE may be changed during your
contract term - you are contracting for number
of times to run.
Premium Positions
Front and back covers
Inside covers
Centerspread
2 page spread
Select position rate
Advertorial
*Product Focus
$6,000
$2,500
$2,500
$1,700
$100
$1,100
$300
Per type-set
column inch – $55.00
ON THE COVER:
MAPEI Corporation
(column width – 2-1/8”)
FREE URL LINK
included for all
print advertisers!
Net Advertising Rates
Full Page
B&W
Two Color
Four Color
January 2010
Net Classified Ad Rate
1x
3x
6x
12x
$650
$800
$1,500
$625
$750
$1,450
$600
$725
$1,400
$560
$675
$1,350
Industry calendar 2010
The year in construction:
far from a perfect ‘10
February 2010
Total Solutions Plus
Leading associations join for all
industry conference in 2010
ON THE COVER:
Bostik Inc.
January_2010_TileLetter.indd 1
1/11/10 11:32:35 AM
How to increase your sales
with underfloor heating
Coverings 2010 Conference:
September 2010Installation track
National Tile Contractors Association
Impact of plywood
underlayment direction
www.tileletter.com
ON THE COVER:
3/4 Page
B&W
Two Color
Four Color
Schlüter Systems L.P.
February_2010_TileLetter.indd 1
$600
$800
$1,350
$650
$750
$1,300
$525
$700
$1,250
$500
$650
$1,200
1/26/10 8:53:17 AM
Moving your business forward
in today’s economy
The Seventh Annual TileLetter Awards
Special Recognition winners
1/2 Page
B&W
Two Color
Four Color
$475
$650
$1,250
$450
$600
$1,200
$425
$550
$1,150
$400
$500
$1,100
3/8 Page
B&W
Two Color
Four Color
$400
$595
$1,100
$350
$575
$1,050
$325
$540
$1,000
$290
$495
$975
1/4 Page
B&W
Two Color
Four Color
Countertops and backsplashes
April 2010
Real women in tile
September_2010_TileLetter.indd 1
9/15/10 11:02:12 AM
ON THE COVER:
MAPEI Corp.
Safe surfaces:
tile and treatment for
slip-resistant floors
National Tile Contractors Association
NTCA Member Forum:
What keeps us up at night
September 2010
Prepare to be dazzled
Coverings 2010
www.tileletter.com
ON THE COVER:
April_2010_TileLetter.indd 1
$370
$500
$900
$335
$475
$850
$310
$450
$800
$275
$400
$750
*Product Focus
This paid section of TileLetter is an affordable way to feature your product in a select portion of our magazine. Featured items will include a
four-color picture and prominent four-to-a-page placement with a free
link to your website. Email your 300 dpi (450K) image, with 50-word description, phone and web address to editor Lesley Goddin after reserving your space! See the 2012 editorial calendar for our monthly list.
4/9/10 11:17:43 AM
Schlüter Systems L.P.
Moving your business forward
in today’s economy
The Seventh Annual TileLetter Awards
Special Recognition winners
National Tile Contractors Association
November 2010
Countertops and backsplashes
Real women in tile
www.tileletter.com
ON THE COVER:
Custom Building Products
September_2010_TileLetter.indd 1
9/15/10 11:02:12 AM
The skinny on self-levelers
Commision, Discounts and Rate Policy:
ALL RATES NET. No commissions or discounts are allowed. Orders are subject
to terms and provisions of current media kit. Rebate credits are given on contract
increases when placement reaches next rate break. Advertisers will be short-rated
if all contracted insertions are not placed during contract time.
New product and processes
provide avenues to revenue growth
NTCA Tile Person of the Year:
Frank Canto
Oregon apprenticeship
program grows
November_2010_TileLetter.indd 1
11/5/10 3:30:02 PM
COVERINGS
Without exception, Coverings is North America’s most
comprehensive show for those involved in the tile and
stone industries. By choosing to be at this show, you have
immersed yourself in a world rich with educational conferences, networking opportunities, live demonstrations, cutting-edge products, and work-saving tools. And by advertising in TileLetter’s Coverings edition, you will be making
the best advertising investment you can make all year.
More than 25,000 attendees are slated for the 2012
exposition, April 17-20, 2012, at the Orange County
Convention Center in Orlando, Florida. This group
includes most of the people to whom you already sell...
and many fresh, new opportunities.
TileLetter’s Coverings edition focuses solely on the events
and happenings of this popular North American show. This
issue is mailed to our usual subscriber list with an additional 2,000 copies being distributed at the show.
This may be the best advertising investment you can
make. For more information, contact Michelle Harrell at
michelle@tile-assn.com; (601) 939-2071 or
Mary Shaw-Olson at mary@tile-assn.com; (601) 405-7625.
fresh
Coverings 2008 i n n o vat i o n p r o d u c t s i d e a s t r e n d s
i n s p i r at i o n o p p o r t u n i t i e s t o p i c s w w w. C o v e r i n g s . C o m
Reflecting on ouR commitment to advance the tile + Stone induStRy
20Years
certification training
Technical specificaTions
profitable estimating
Free education
design inspiration Business Building resources
installation innovation
thousands of exhibits global suppliers
Net Advertising Rates
four color ads
black & white ads
Two-page spread
$1,500
Two-page spread
$900
Full page
$1,000
Full page
$500
3/4 page
$900
3/4 page
$400
1/2 page
$850
1/2 page
$350
3/8 page
$800
3/8 page
$250
1/4 page
$700
1/4 page
$200
Advertising deadline for the Coverings edition is
March 1, 2012.