Trading in Information — Throughout Marubeni and Across the Globe
Transcription
Trading in Information — Throughout Marubeni and Across the Globe
Trading in Information — Throughout Marubeni and Across the Globe Quarterly Newsletter · Summer 2006 · Vol. 88 2 ■ COVER STORY Depato – The Japanese Way of Shopping 6 ■ HOT OFF THE PRESSES The Latest News and Updates 9 ■ A WORLD OF MARUBENI Marubeni Europe, Bucharest Office Marubeni Citizen-Cincom Inc., New Jersey 11 ■ JAPAN UP CLOSE Washi – Not Just Paper Thin 2 shosha No.88 Summer 2006 Depato – The Japanese Way of Shopping Japanese department stores still provide a sparkling range of clothes and accessories, but that’s certainly not all. By creating spaces where a variety of different interests can come together, they have transformed themselves into centers of the community. Elevator attendant [Cover Story] A Fine Summer Evening wo Japanese friends, Keiko and Miki, sat at a table in the warm gloaming of summer dusk. They sipped cool mugs of beer and watched the sun set behind the city’s skyline. As they chatted, nearby children played on a lawn surrounding a burbling fountain. A group of local retirees tended a garden of bonsai (Japanese miniature trees). This wasn’t a park or festival ground, however. It was a rooftop. Although Keiko and Miki each had very different goals for spending their day, they found a place where both could converge — a Japanese department store. * Photographs taken with the cooperation of Takashimaya Co., Ltd. T A Hundred Items Keiko’s goal for the day was simply to shop for clothes and maybe a purse. People like her were, of course, the original target customers for Japanese department stores. “Department store” literally means a single store with many departments, each devoted to selling items that previously had to be shopped for in separate stores. The world’s first department store was Bon Marche in Paris, which had evolved into the format by 1852. The first Japanese department store was Mitsukoshi, opening in 1904. The Japanese word for “department store” was originally hyakkaten, meaning “store of a hundred items,” but in recent times, the borrowed English word, depato, has become far more common. Today, there are 285 depato in Japan, with annual sales of 8 trillion yen. The current sales leader is Takashimaya Co. Ltd. Roaming Through the Store Keiko entered the depato on the first floor and moved past the smiling uniformed attendants selling cosmetics and jewelry. She entered the elevator, but didn’t push the buttons herself. Instead, this was done by a woman in a bright matching vest, dress, and hat, who also chirped a greeting and called out which floors the elevator arrived at. As Keiko wandered from floor to floor, each was divided into what were almost miniature shops. Each brand had its own space, where it displayed only its own products, with cheerful clerks always ready to provide assistance. When she bought a dress, her clerk wrapped it for her as a matter of course. Even the tiniest of purchases in depato are placed inside numerous bags and wrappings — sometimes nearly swamping the product itself! Promotional Events Keiko was originally drawn to the store by a seasonal sale. As in other countries, Japanese department stores eagerly 3 4 shosha No.88 Summer 2006 trumpet a variety of calendar events to attract customers, with a few being especially connected to them. For example, White Day (March 14) was invented by Japanese confectioners to accompany Valentine’s Day. On Valentine’s Day in Japan, women usually give sweets or other gifts to men, so the idea behind White Day was to have a holiday when men could reciprocate. Depato quickly got on the bandwagon as well, and now fill their stores with White Day reminders almost as soon as Valentine’s Day is over. (Though Valentine’s Day is certainly not ignored either!) Around the New Year holidays, many depato offer fukubukuro (lucky bags). Customers buy these bags without knowing what is inside, with the understanding that the total value of the contents will be more than if they were bought individually. Most fukubukuro are relatively inex- From left: 1. The historic structure of a depato. 2. Attendants having their daily morning meeting. pensive, but some run up to one million yen and more. People have been known to line up for more than a day to buy fukubukuro, and sometimes set up a vigorous street market for trading items outside the stores. Depato also frequently hold events celebrating the specialties of different regions of Japan, such as seafood from Hokkaido or lacquerware from Wakayama. These can be excellent chances for people to experience parts of the country that they might never visit themselves. same depato to which Keiko was going. In fact, many of the larger department stores in Japan feature high-quality museums. These are not merely vanity rooms or trite displays for bored shoppers — some of the best artists in Japan present their creations in depato museums. Though the number of these museums has declined since the bursting of Japan’s economic bubble in the 1990s, many are still thriving. In addition to art, other exhibitions may feature history, science, and more. Temporary shops catering to fans of a particular exhibit often set up nearby. Quality Dining After touring the museum, Miki felt like a delicious sitdown dinner. She didn’t have to leave the depato, however. Instead, she went to its restaurant floor. As opposed to the fast food that often fills “food courts” in many Western department stores, depato usually feature a broad range of dining options, from exquisite gourmet meals (where bills of over 10 thousand yen per person are not uncommon) to budget family eateries. Miki strolled past restaurants offering ramen noodles and tempura (lightly fried vegetables and seafood), as well as cuisine from Italy, India, and China. The End of a Good Day After successfully completing their objectives for the afternoon, Keiko and Miki met on the roof of the department store as planned. In addition to the beer garden, park, Improving the Mind Miki, on the other hand, had no desire to go shopping on this day. As a fan of artistic ceramics, her goal was to see some fine traditional pottery. She could have hunted all through the city for tiny back-alley galleries, but instead, she discovered that there would be an exhibition at the A tiny rooftop shrine. [Cover Story] 5 From left: 1. Browsing the food in a depato basement. 2. The ubiquitous careful wrapping of items. 3. A display of restaurant options. 4. Ceramics on exhibit at a depato museum. and bonsai mentioned earlier, the roofs of other depato might offer such features as playground equipment or small amusement rides for children, concerts by up-andcoming musicians, pet exercise areas, small shrines to protect the building, and more. Before leaving, Miki also wanted to buy some groceries. In the basements of many depato are supermarkets selling all manners of food, from the usual items on any supermarket shelf to bakeries, butchers, and fresh boxed meals. Department store basements developed in this direction to take advantage of the funsui koka (fountain effect) — enticing customers into the store with daily food needs, then hoping that some of them would drift up to other floors. Finally, the two friends got on a train to head home. Making this easier was the fact that their train’s starting point was right in the basement of the depato itself, since the store and the train company were one and the same. Although many department stores originally began as dealers of kimono fabrics (such as Takashimaya, Mitsukoshi, Daimaru, etc.), others developed from train companies (such as Seibu, Tokyu, Keio, Kintetsu, etc.), growing out of stores that had been set up in the naturally convenient location of train stations. Keiko and Miki rode the train out of the depato’s walls and into the humming city beyond. They would be back before long, however, to this modern heart of Japanese community life. Shoppers unwind above a depato. Did You Know ? Marubeni and Depato Marubeni’s history has long mirrored and intertwined with Japanese department stores. Founded by 15-year-old Chubei Ito in 1858, the company began as many depato did — in the kimono fabrics trade. Ito originally traded fabrics in the Osaka, Senshu, and Kishu regions, and in 1872, opened his own store in Osaka, calling it Benichu (beni meaning “crimson”, and chu meaning “sincerity” and also part of his own first name, Chubei). In 1883, Ito created a logo for the store in which the Japanese writing for beni was surrounded by a circle, and from this came the name, Marubeni (round crimson). In 1955, Marubeni merged with the Trading Department of the Takashimaya department store chain. Kyoto Marubeni, founded in 1977, has a particularly strong connection to depato. Recognizing the growing demand for clothing featuring classic Japanese fabrics, Kyoto Marubeni sealed a number of agreements with depato to sell yukata (traditional Japanese robes) across Japan. Model: Moe Oshikiri Photo: Shion Isaka 6 shosha No.88 Summer 2006 A Fresh Look for Marubeni Headquarters A Guangxi Tianchang Investment Co., Ltd. loading berth Vietnamese Coal in Southern China Marubeni and Marubeni Hong Kong & South China Ltd. have put together a deal to help dramatically raise the amount of anthracite coal shipped from Vinacomin (Vietnam) to Guangxi Tianchang Investment Co., Ltd. (China). Vinacomin produces the coal in Vietnam, then ships it to the facilities of Guangxi Tianchang Investment Co., Ltd. in the Chinese city of Qinzhou (Guangxi Zhuang Autonomous Region). With the help of Marubeni and Marubeni Hong Kong & South China Ltd., the projected amount of coal shipped in 2006 will be 1 million tons, rising to 2 million tons in 2007, and 3 to 5 million tons per year from 2008 to 2015. With this deal, Marubeni hopes to gain an even stronger foothold in the growing economies of southern China and other ASEAN areas. Renovations to the outer walls of Marubeni’s Tokyo headquarters were completed on March 31, 2006. Since the building’s construction in 1972, the relentless hand of time had caused wear and tear to outside tiles, in addition to a gradual change in color. Renovations began in July, 2005. Planning and construction supervision were performed by MHS Planners, Architects & Engineers, while the construction itself was undertaken by Taisei Corporation. Modifications included removing concrete panels and replacing them with natural Solar White granite from the United States. A special film was also added to outer window glass, to better conserve energy. The renovated Marubeni headquarters [Hot Off The Presses — The Latest News and Updates] 7 South Korean windmills Breezing Into South Korean Wind Power Marubeni has two projects planned for reducing greenhouse gases in South Korea through wind power production, both of which have now been approved by the United Nations. Over the next ten years, these projects plan to acquire emission credits equivalent to 2.1 million tons of carbon dioxide. The partners in both projects are Unison (a major Korean manufacturer of bridge construction equipment), local governments, and Marubeni. Marubeni has an approximately 30% stake in the projects. The projects have a total capacity of 138MW, and are expected to produce around 360GWh per year. Marubeni’s “G” PLAN Begins An Undersea Link Between Europe and Asia Having strengthened its revenue base and financial standing with the “V” PLAN, Marubeni is now launching a new two-year (FY2006 / FY2007) management plan — the “G” PLAN. “G” PLAN’s name is derived from the twin G’s of “Glory” and “Growth.” Through “G” PLAN, Marubeni will shift to an offensive strategy, expanding its business domain, enhancing and diversifying its functions as a general trading corporation, and aggressively investing in strategic fields. Sustainable growth will be accomplished, with diverse human resources working in positive and vital ways. At the same time, Marubeni’s firm defensive positions will be steadily maintained through refinement of its management. The dream of a railway tunnel under the Bosphorus Strait of Turkey, linking the nation’s Asian and European sides, continues to near completion. Marubeni cooperated with Alstom Transport (France) and Dogus Construction (Turkey) to offer the best bid for the second stage of construction — 815 million euros (approximately 110 billion yen). The second stage will be performed over a 63-kilometer section, and includes adding a third track, setting up power distribution facilities, improving electricity, signal, and communications facilities, renovating station buildings, and building rail yards. This underground rail link is expected to not only relieve Istanbul’s notorious traffic congestion, but also be beneficial to the local environment. An artist’s conception of the Turkish undersea rail link 8 shosha No.88 Summer 2006 [Hot Off The Presses — The Latest News and Updates] Increasing Feed and Livestock in France Establishing Roots in Thai Ethanol Above and below: The pilot ethanol plant Marubeni is joining with other businesses and organizations to help construct an ethanol plant in Thailand. Marubeni, Tsukishima Kikai Co., Ltd., and Sapporo Breweries Ltd. will be setting up the plant for the Japanese government’s New Energy and Industrial Technology Development Organization (NEDO). The major Thai sugar producer, the Thai Roong Ruang Group, has also become involved, and through its resources, 36 thousand kiloliters of ethanol could be created each year. Produced from harvested plant matter, ethanol does not increase the world’s overall quantity of greenhouse gases when burned, and is therefore excellent for fighting global warming and reducing dependence on fossil fuels. On April 25, 2006, Marubeni reached a collaborative agreement with Groupe GLON, one of the top suppliers of compound feed and livestock products in France. The agreement covers five basic areas: 1. Joint work for creating feed materials. 2. Techniques for compound feed production. 3. Techniques for feeding livestock. 4. Safety of final products. 5. Environmental matters. Both companies are highly committed to making safety a major concern. This is the first time that an agreement of this kind has been put together between a Japanese trading company and a European company. Groupe GLON is a French general food producing group, with 60 companies relating to agriculture, livestock, and food. Mr. Tetsuro Sakamoto (left), Corporate Senior Vice President and Chief Operating Officer of Marubeni’s Agri-Marine Products Division, and Mr. Alain Glon, President of Groupe GLON [A World Of Marubeni] Life in the Fast Lane Marubeni Europe, Bucharest Office wo thousand years ago, the Roman Empire conquered and Latinized the region of Dacia. Today, this region is known as Romania, the last genuinely Latin-flavored country in Eastern Europe. Frequently coveted for its rich and fertile territory, Romania has seen more than its share of warfare over the centuries. However, the heaviest blow in its modern history was World War II, which left it with a communist system of government imposed by the victorious Soviet Union. After a painful half-century of communist oppression, Romania’s 23 million citizens decided to leave behind their hideous memories and scars in 1989, and build a new life for the coming generations. Bucharest is the heart of the country, with almost 3 million inhabitants. As soon as you enter it, you can feel the vivid life returning to a city once known as “Little Paris.” Fresh buildings are continually rising up among the older ones. Both gourmet and popular restaurants have filled the streets, creating a festive atmosphere throughout the seasons. High technology is available almost everywhere, while the open markets are bursting with abundant organic foods. Brandnew limousines slide along next to Dacias (the almost-forgotten former “national” car, now licensed by T Renault). Traffic becomes busier every day, especially downtown, but public transportation is also becoming more extensive and efficient. With every step you take, it is impossible to ignore the contrast between old and new throughout the metropolis. There is so much to do here, but after all, being creative means staying alive at full throttle — and Bucharest truly has its fast lane, day and night. The young generation masters its way with confidence and audacity, being the main driving force in developing the economy, with the aim of catching up to Western Europe in every manner possible. Not many people in the world are as hospitable as Romanians, making living here enjoyable in spite of the various difficulties with infrastructure and services. This has been the testimony of all Japanese dealing with the Bucharest Office since its beginning back in 1975. Before 1989, Marubeni was active mostly in Romania’s metal and chemical fields. These days, by skillfully using its versatility through a consolidated team of managers having more than 10 years of experience with the company, Marubeni has successfully involved itself in infrastructure projects such as railways and transportation, along with commodity-oriented businesses like medical equipment a b c 9 d e a National Music Museum b Parliament Palace c Romanian Arch of Triumph d Romanian Athenaeum e Military National Club suppliers for major hospitals in Bucharest and across the country. In 2007, Romania will join the European Union (EU), reinforcing the legal environment for sizeable private investments structured on mid to long terms. There is a vast demand for investment in the infrastructure and power/environmental fields. Massive efforts need to be taken in these sectors, and by contributing through Japanese technologies and management assistance, Marubeni could add significantly to this development process. We look forward to making your visit here a fruitful one, by taking every opportunity to intensify and expand our presence in this great city and nation. Catalin Iorga Author MARUBENI EUROPE, BUCHAREST OFFICE Address: 1-5 G-ral David Praporgescu, 1st Floor, app.2, 020965, Bucharest Telephone: 40-021-319-2817 Fax: 40-021-319-2810 Established: 1975 Employees: 5 Main Businesses: Infrastructure, machinery, chemicals, general merchandise Main Business Location: Romania 10 shosha Vibrant Machinery for a Vibrant City Marubeni Citizen-Cincom Inc., New Jersey ello, my name is John Antignani and I am Executive Vice President of Marubeni Citizen-Cincom Inc. (MCC). MCC was established in 1984 to import and provide sales, marketing, and service for Citizen Numerically Controlled Machinery (CINCOM) in North America. I have been with MCC since the very beginning, and before that I worked for Marubeni America Corp. in the Machine Tool Division. The corporate headquarters for MCC is located in Allendale, New Jersey. There are two branch offices: one in Elk Grove Village, Illinois and the other in Fountain Valley, California. Our Allendale office is located just across the Hudson River from New York City, very close to Marubeni America’s corporate headquarters. We can enjoy magnificent views of the New York City skyline. Unfortunately, we could also see the smoke flowing over the river into New Jersey on 9/11. Northern New Jersey is a great place to live, because you are close enough to visit New York City, but still return to your home in a beautiful suburban area. Our office in Allendale is less than 30 minutes by car to central Manhattan. I’m sure I don’t need to tell you about New York City. From Allendale, you can drive to Manhattan in the evening and enjoy a fabulous Broad- H [A World Of Marubeni] No.88 Summer 2006 way show or visit great museums. Because New York City was the primary port of entry for many immigrants in the early 1900s, it has a very colorful mixture of foods and cultures. You can get fantastic Italian food in Little Italy or Chinese food in Chinatown, as well as any other ethnic food you can imagine. It is also a good possibility that you will see some famous personalities dining in the same restaurants with you. I have had the pleasure of seeing Paul McCartney, Sarah Jessica Parker, and others. According to an article in Metalworking Insiders’ Report, Citizen has more than 45% of the U.S. market. We are currently selling our products through a network of 26 distributors. Each of the distributors is under the responsibility of one of our regional offices. Mostly, our distributors are small privately-owned companies who are very aggressive about selling our products. By meeting the needs and challenges of our customers, MCC has enjoyed a steady growth pattern since its beginning, and has been successful in delivering more than 5,000 Cincom units to customers in North America. In January, 2006, we purchased our largest distributor, Brookdale Associates, and started Citizen Machinery America. This new acquisition gives a b c d e f a Central Park b Chinatown c The Empire State Building d New York City at night eThe Statue of Liberty f Broadway us greater engineering capability, and also creates many new business opportunities to provide value-added accessories and tooling, making us more competitive and expanding the Cincom market in North America. This will give MCC a stronger position in the U.S. market and set us apart from our competitors. In order to further expand our territory, MCC will soon establish MCC Brazil. South America offers many opportunities in its rapidly growing medical and dental implant industries. There are also many possibilities with South American automotive plants. I realize that Swiss-Type Turning Centers are not as well understood or recognized as the computers, textiles, or other consumer products which are handled by Marubeni. I hope, however, that my explanation has in some small way increased your understanding of what we are doing at Marubeni Citizen-Cincom Inc. John Antignani Executive Vice President Marubeni Citizen-Cincom Inc. Address: 40 Boroline Road, Allendale, NJ 07401, USA Telephone: 1-201-818-0100 Fax: 1-201-818-1877 Established: November, 1984 Employees: 37 (as of December, 2004) Main Business: Import and sale of CNC Lathes, made by Citizen Watch Co., Ltd. Main Business Location: North America [ Japan Up Close] 11 Washi – Not Just Paper Thin From Fields to Sheets oft light glows over the surface like cool white gold. You touch the thin crisp material and are surprised at its strength, seemingly at odds with its gentle radiance. This is the traditional Japanese paper known as washi. The creation of fine sheets of washi begins in Japan’s chilly autumn fields and hillsides. Local villagers step through flat expanses of kozo (a type of mulberry), or up slopes to gather mitsumata, which is cultivated among cypresses and cedars. The third main base ingredient for washi, gampi, has never been successfully domesticated, and must be searched for months later in the spring wilderness. The durability of kozo makes it the ideal choice for utilitarian products such as fans and umbrellas. Pure mitsumata paper is often used for luxurious stationary. Gampi, the rarest and highest-quality of washi ingredients, is often used for calligraphy paper or in the making of gold leaf. Once these plants have been harvested, they are stripped of their bark. The hard wood of kozo and mitsumata must be steamed before it is stripped, while gampi bark (rich with the water and sap of spring) is easily removed. Only the white inner bark is used to make washi. This is the point at which the chefs appear, and like chefs of haute cuisine, these chefs of paper must subtly intuit how their ingredients will cook. After running the strips of bark through cold water, they boil them in alkali for one to eight hours. When the chefs’ expertise tells them that the S Beautiful sheets of washi are a delight to both the sight and touch. time is perfect, the fibers are removed from the pots and bleached by letting cold running water drift over them. Members of the village then pick out any leftover imperfections and beat the pure remaining fibers into a hearty pulp. Next, vegetable mucilage (a viscous blend of protein and polysaccharides) is added to the pulp, and both are stirred into clear bracing water. The plants from which the mucilage is derived vary, depending on the customs and inclinations of each washi maker. A master sheet-maker takes a flat frame of bamboo mesh and deftly tosses it through the liquid mash, so that a thin layer of pulp coats the frame’s bottom. Excess material is swiftly flicked of the back. This process is untiringly repeated, until the sharp eye of the sheet-maker determines that the thickness is perfect. It takes anywhere from two to ten years to acquire these skills. After being pressed, the gleaming white sheets of washi are arranged throughout the villages’ yards. If a stranger arrived in a washi-making village during production time, he might imagine it was a tremendous consumer of solar power from all the huge bright rectangles. Finally, other highly-experienced experts cut and inspect the sheets. Those sheets with the most defects are recycled into pulp to make new ones. The others are deemed ready for sale, with prices depending on the number of imperfections. Dyes can also be added at various points throughout the paper-making process, to create exquisite colored washi. From there, the washi finds homes on screens, lamps, fans, walls, and many more locations, its beautiful filtered light soothing the spirits of people throughout Japan and the world. 12 shosha [ Japan Up Close] No.88 Summer 2006 Washi – Not Just Paper Thin Paper World Shoji ashi (traditional Japanese paper) originally spread through Japan due to the government’s efforts to promote Buddhism in the sixth century. Washi was extremely useful for spreading the new religion to the masses via a recent Chinese import — writing. However, it wasn’t long before people began finding other uses for this gorgeous material. Fans The folding handheld fan (sensu) was invented in Japan. One of the reasons for this was the durability and lightness of washi, which allowed fans to withstand repeated foldings, yet remain convenient to carry. Wagasa The Future Avant-garde interior decorators have recently been putting together washicentered décors. A simple sheet of washi can add a sense of harmony on top of tables and cabinets. It also gives lampshades and vases a soothing mellowness. Some people have found that washi makes excellent wallpaper, not only for its exquisite tones, but also because it can be easily removed with ordinary water. The Kanto festival in Akita prefecture QUESTIONNAIRE What do you think? Please let us know how we are doing by filling in a short questionnaire online at http://www.liaison-kikaku.co.jp/ shosha88/form.html, or send your questionnaire answers to shosha@liaison-kikaku.co.jp by the end of September 2006. Five lucky contributors will receive a gift featured in “Japan Up Close”. Umbrellas As with folding fans, washi’s strength and low weight made it ideal for umbrellas. Traditional Japanese umbrellas (wagasa) are made by stretching washi over a bamboo frame, then waterproofing it with lacquer and sesame oil. Washi is also used to make parasols, and brilliantly-colored specialty umbrellas for dances. Screens Sliding screen doors (shoji) are divided into small wooden frames, with the entire door then covered by a sheet of washi. Over time, shoji makers learned how to subtly vary washi’s thickness to produce dif- Publisher: Marubeni Corporation Corporate Communications Dept., Tokyo Head Office, C.P.O. Box 595 Tokyo 100-8088, Japan. Editorial and Design: Liaison Planning Inc. 4-2, Ohtemachi 1-choume Chiyoda-ku, Tokyo 100-8088 Japan. Emphasis Inc., 3-25-2 Toranomon, Minato-ku Tokyo 105-0001, Japan. © 2006 Marubeni Corporation. All rights reserved. Printed in Japan Lanterns Japanese paper lanterns (chochin) range in size from gargantuan versions several meters tall that hang from temple entrances, to tiny ones that can be held in a single hand. Graceful strings of chochin floating beneath cherry blossoms inspire a sense of peace, while bright banners of chochin during a parade fill the heart with excitement. ferent shades of light. Similar to shoji are fusuma, in which a single doorsized wooden frame is covered by a sheet of washi. The more delicate nature of fusuma can make them impractical for rugged use, but also allows them to be covered by beautiful paintings. Reproduction in whole or in part without written permission is prohibited. The material contained herein has been reviewed by Marubeni Corporation, but the opinions expressed in the cover story and “Japan Up Close” sections do not necessarily represent those of Marubeni Corporation. Please direct your questions, comments, and suggestions regarding Shosha to shosha@liaison-kikaku.co.jp. Learn more about Marubeni Corporation at the company website, www.marubeni.com. W