open call for tenders by the helsingborg waterfront

HOTEL&CONGRESSCENTRE
BY
THE HELSINGBORG WATERFRONT
OPEN CALL FOR TENDERS
C O N T E N T S
I
2
I N T R O D U C T I O N
4
EXECUTIVE
SUMMARY
DES C RIPT ION
2
OPEN CALL FOR TENDERS T E N D E R SP EC I F I C AT I O N S
IV
V
BU ILD IN G2 2
ENT RANCE & CI R CUL ATI ON 24
ROO MS
26
FO OD & BEVER AGE
29
ME ETINGS 30
WE LLNE S S 32
FLOO R PLAN S 34
E XI ST I N G SU P P LY
H I ST O R I C A L SU P P LY
FU T U R E SU P P LY
B U I L D I N G
22
THE HOTEL &
CONGRESS CENTRE
6
INFORMATION
BRIEFING
4
5
THE
LESSOR
MIDROC 6
M A R K E T
44
SUPPLY OF
HOTEL ROOMS
44
46
46
47
DEMAND FOR
HOTEL ROOMS
O V E RV I E W
B E N C H M A R K G R O U P
47
48
II
8
R E G I O N
THE ÖRESUND
REGION
P O PULATI ON
ROAD
RAIL
AIR
SE A
BU S I NES S LABOUR M AR KET
ED UCATI ON TO UR I S M ME ETI N GS VI
50
8
11
11
11
11
12
13
14
16
17
C R E D I T S
LIST OF
IMAGES
III
18
D I S T R I C T
THE ÅNGFÄRJAN
DISTRICT
L O C AT I O N DEVELOPMENT AREA 18
21
2
I N T R O D U C T I O N
EXECUTIVE
SUMMARY
LEASING OPPORTUNITY IN A NEW-BUILD
HOTEL AND CONGRESS CENTRE, LOCATED
BY THE WATERFRONT IN THE VERY HEART
OF HELSINGBORG.
D E S C R I P T I O N
2 53 R OOM S
1 R ES TAUR AN T
2 BAR S
1 CAFÉ
15 R OOM S
1 GYM
1 POOL
3 S HOPS
2 2 8 S PACES
T
he City of Helsingborg launched an international site development competition in 2009 regarding a hotel, congress centre and
residential area in the Ångfärjan district in central Helsingborg.
Midroc Property Development won the competition in January 2010
and was allocated the site on a leasehold basis. The new zoning plan
for the Ångfärjan district was approved by the municipal council in
December 2013, but has not yet gained legal force.
P R O P E RT Y
H O T E L & C O N G R E SS C E N T R E
I N T H E Å N G FÄ R J A N D I ST R I C T
T H E Å N G FÄ R J A N D I S T R I C T H A S A T R U LY R E M A R K A B L E L O C AT I O N
IN THE HEART OF HELSINGBORG.
L E SSO R
M I D R O C P R O P E RT Y D E V E L O P M E N T A B
It manages to combine excellent communications, close proximity
to shopping, restaurants and entertainment venues, as well as to the
central business district, with an amazing setting by the quayside, overlooking the marina and Denmark across the Sound. The district is easily accessible and well-supported by public transport, located only 350
metres from Helsingborg central station.
A DV I SE R
ANNORDIA AB
THE HOTEL & CONGRESS CENTRE HAS BEEN DESIGNED TO BE OPEN
AND TRANSPARENT WITHOUT OVERPOWERING ITS ENVIRONMENT,
BY ALL ACCOUNTS IT PROMISES TO BE A TRUE LANDMARK.
With the proposed layout, the Hotel & Congress Centre has a gross
floor area of 24,010 square metres, comprising 253 rooms, extensive
food and beverage areas, a rooftop swimming pool and 15 meeting
rooms, of which the Main Congress Hall has a seating capacity of almost 1,300. The premises also include an underground car park with
228 parking spaces. More than one third of the guest rooms have a
balcony or terrace and 85 per cent range between 20 and 21 square
metres in size.
L O C AT I O N
BA D H U SG ATA N / K U N G SG ATA N ,
H E L SI N G B O R G , SW E D E N
A R C H I T EC T
JAIS ARKITEKTER AB
O B J EC T I V E
SI G N A L E SSE E T O R U N
T H E H O T E L & C O N G R E SS C E N T R E
CONTRACT
VA R I A B L E L E ASE W I T H M I N I M U M RENT
I N T R O D U C T I O N
FLEXIBLE AND VERSATILE MEETING FACILITIES, EXTENSIVE F&B
AREAS AND 253 GUEST ROOMS TOGETHER UNDER ONE ROOF.
USA BL E FL OOR AREA (m 2 )
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
8
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E *
C I R C U L AT I O N* *
202
PL A NT &
E Q UI PM E NT
T O TA L
(U FA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE***
24 9
39
2 41
39
2 80
7
36 7
14
108
48 9
50
5 39
31
6
6 72
14
141
827
83
910
48
48
5
6 72
14
141
827
83
910
4
945
14
182
1 , 1 41
105
1 , 24 6
43
3
945
14
20 9
1,596
1 36
1 , 73 2
78 9
2
1,36 9
3,202
30 0
3 , 50 2
143
1
1,055
3,078
440
3 , 518
4 09
0
335
93
76
941
3 99
32
37 6
85
96
652
72 2
83
38 5
751
1 ,0 89
235
220
-1
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
9
955
6 23
3,873
1 38
98
4, 10 9
36 0
1 25
6 32
1,117
143
6,004
7, 2 64
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 10
1,760
*Bac k o f ho use area co mpr is es o f f ices , s to ra g e, kitch en , prep ro o m s , s ta ff a re a s, h o u se ke e p i n g, e tc .
**Circ ulat io n area c o mprises co rrid o rs , s ta irways , l if t s a n d ot h er a rea s w h o se p r i ma r y u se i s fo r c o mmu n i c ati o n .
***The large terrace o n t he ent ra n ce f l o o r is a jo int fa cil it y a n d t h u s n ot in c lu d e d i n th e a re a a llo c ati o n . T h e fi rst- flo o r te r ra c e a n d i ts exte r n a l sta i r way sh o u ld b e ava i labl e to the publ ic.
3
4
I N T R O D U C T I O N
INFORMATION
BRIEFING
YOUR GUIDELINES FOR HOW
TO SUBMIT A TENDER.
O P E N C A L L
F O R T E N D E R S
Y
ou may submit an indicative, nonbinding tender to lease the Hotel &
Congress Centre, located in the Ångfärjan district in Helsingborg. It should be
based on this memorandum and comply with
the specifications on the next page. Interest in
acquiring the project will also be taken into
consideration. After reviewing all tenders,
the lessor will invite one or a limited number
of potential lessees to present their cases in
person. Selection will be based on the lease
proposed, the attractiveness of the concept,
and any other factors that the lessor considers
relevant.
Midroc Property Development has appointed Annordia as their exclusive adviser in
contracting a lessee for the Hotel & Congress
Centre. Annordia has produced this memorandum and is responsible for all contacts
with potential lessees.
Please address any queries you may have
to the following members of the project team:
H A N S Å KE P E TE R S S O N
CEO & Pa r t ne r
RICKARD PETERSSON
Pa rt n er
CA R O LIN N E BJE R K IN G
Par tner
hansa ke . pe te rs s o n@a nno rd i a . c om
+ 46 7 06 993 7 5 1
ri c ka rd . p eters s on @ a n n ord i a . c o m
+ 4 6 70 9 24 1 3 26
carolinne.bjer king@ annordia.com
+46 760 155 661
I N T R O D U C T I O N
T E N D E R
S P E C I F I C A T I O N S
Please submit your tender by email to one of Annordia’s representatives
and in accordance with paragraphs 1-3. It may be presented in either
English or Swedish.
1. CONCEPT
Describe the intended concept in as much detail as possible. Please note
that the outer perimeter of the Hotel & Congress Centre is fixed and
cannot be changed. The interior of the buildings, such as the layout of
the guest room floors or the amount of space designated for different
facilities, can be modified to meet your requirements.
2. LEASE PROPOSAL
Tenders should be for a variable lease with a guaranteed minimum rent.
Please provide the following information:
•
•
•
•
Variable rent as a percentage per revenue category.
Guaranteed minimum rent per annum at current price level in
Swedish krona (SEK).
Amount to be invested in FF&E (Furniture, Fixtures & Equipment) and which party should bear the cost.
Any specific conditions that the offer is subject to.
Please take the following conditions into account:
•
•
•
•
•
The minimum lease term is 15 years.
A lease guarantee is required, e.g. bank or corporate guarantee.
The lessee is responsible for property tax and utilities costs, i.e.
water and sewage, heating, cooling, electricity and waste disposal.
100 per cent of the guaranteed minimum rent will be indexed in
accordance with the Swedish Consumer Price Index (base month
October 2013).
The lessor is responsible for exterior maintenance and technical installations, while the lessee is responsible for interior maintenance
in accordance with the industry norm.
3. BUDGET
Draw up a five-year budget including revenues and costs based on this
memorandum and the specifications of the concept proposed. State the
budget at the current price level denominated in SEK.
T HE PR O M E NA D E
T h e p ro m e n a d e sta r t s by t h e
m a r i n a o f t h e No r t h Ha r b o u r
a n d st ret c h t h re e ki l o m et re s
n o r t h t o t h e Vi ki n g st ra n d
beach.
5
6
I N T R O D U C T I O N
THE LESSOR
A REGIONAL PROPERTY DEVELOPER WITH
GLOBAL REACH AND A STRONG SUSTAINABILITY FOCUS.
M I D R O C P R O P E R T Y
D E V E L O P M E N T
M
idroc Property Development (MPD)
is part of Midroc Europe, an international group with operations in
construction, engineering, property development and real estate. Midroc Europe is primarily based in Sweden, but also conducts
operations in other parts of Europe as well
as India, Indonesia, South Africa and Saudi
Arabia. Midroc Europe has approximately
3,000 employees and is one of the companies within the global conglomerate Midroc,
owned by the Saudi Arabian Sheikh Mohammed Hussein Al Amoudi.
MPD DEVELOPS AND MANAGES COMMERCIAL REAL ESTATE AND RESIDENTIAL
HOUSING WITH A FOCUS ON THE SOUTHERN PARTS OF SWEDEN.
MPD has more than 90,000 square metres of facilities under management, owns
about 680,000 square metres of building
rights and employs 50 people with headquarters in Malmö. Midroc’s property portfolio,
which includes prime office space, hotels, residential housing, logistics facilities and an exhibition and convention centre, is primarily
based in the Öresund region and Stockholm.
MPD has developed a range of largescale projects, such as Malmömässan, which
is an exhibition and convention centre totalling 21,000 square metres, and World Trade
Center Malmö, which received the City of
Malmö’s Gröna Lansen sustainability award
in 2010. The office building Jungmannen, located in Västra Hamnen in Malmö, received
the same award the following year.
SUSTAINABILITY, ENERGY EFFICIENCY
AND GREEN MATERIALS ARE PRIORITY
O B J EC T I V E S I N E V E RY P R O P E RT Y D E V E LOPMENT PROJECT MPD UNDERTAKES.
Current MPD projects include the development of World Trade Center Lund together with a 192-room hotel, totalling 28,000
square metres. MPD is also developing a
new district in Helsingborg called Metropol,
which will house office and retail space, a cinema and a hotel with 205 rooms.
The Hotel & Congress Centre in the
Ångfärjan district stands out even among the
many prominent projects MPD has completed in the past and those planned for the
future. Its enormous significance to the City
of Helsingborg and its residents make this
project truly special. It will strengthen Helsingborg as the natural meeting place of the
region, activate one of the city’s most beautiful areas and create jobs, business opportunities and growth across many different sectors.
R E G I O N
MIDROC HAS DEVELOPED AND OWNS MALMÖMÄSSAN AND WORLD
TRADE CENTER MALMÖ.
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8
R E G I O N
THE ÖRESUND
REGION
ONE OF THE MOST DYNAMIC
REGIONS IN EUROPE, AT THE
PLACE WHERE TWO COUNTRIES
MEET ON LAND AND SEA.
P O P U L A T I O N
T
he Öresund region consists of the Swedish province of Scania
and the Danish islands of Zealand, Lolland, Falster, Møn and
Bornholm. It is home to 3,840,200 inhabitants (as per 31 December 2013) and thus represents 25 per cent of the combined population of Sweden and Denmark. They are primarily concentrated in the
coastal areas by the Sound and the region’s largest cities Copenhagen
and Malmö. Two-thirds of the population live on the Danish side.
Since the Öresund bridge opened in 2000, the population has
grown on average by 0.8 per cent annually. Positive net migration has
accounted for 78 per cent of the growth, of which 26 per cent has
originated from other regions of Sweden and Denmark. By 2031, the
population is predicted to grow by an additional 335,000 inhabitants
or nearly 10 per cent.
H E L S I N G B O R G I S S W E D E N ’ S 9 TH ( O F 2 9 0 ) L A R G E S T M U N I C I P A L I T Y I N T E R M S O F P O P U L A T I O N , B U T O N LY T H E 2 1 8 TH L A R G E S T I N
TERMS OF LAND AREA.
Helsingborg is located in the north-western part of Scania, by the
coast where the Sound is at its narrowest. Since 2000, the population in the municipality of Helsingborg has increased by 13 per cent
to 132,989 inhabitants (as per 31 December 2013), of whom some
100,000 live in the city. The historic growth has therefore been slightly
above the average for the region, but Helsingborg is predicted to grow
at twice the rate of the region during the next 18 years, reaching almost
160,000 inhabitants by 2031.
R E G I O N
T HE Ö R E S UND BRIDGE
C O NNE C T I NG TWO COU N TRIES
S we d e n a n d D en mark are sep arat e d by a n a r row st rait o f wat er
kn ow n a s t h e So u n d . S in ce
2 0 0 0 , t h ey h ave b een lin ked by
t h e Ö re s u n d b rid ge, w hich was
c ro s s e d by a l m o st seven millio n
ve h i c l e s l a st year.
9
10
R E G I O N
ÄN G E LH OLM- HE LSIN G BOR G
AIR PORT
HEL S IN GB O RG
HELSINGØR
H ILLERØD
T H E S O UN D
L UN D
CO P ENHAGEN
ROS K IL D E
COPENH AG E N
A I RPORT
MALMÖ
MALMÖ
AIR PORT
R E G I O N
A I R
R O A D
H
elsingborg is located at the intersection of two
of Sweden’s most important highways, the E6
and the E4.
The E6 runs along
the west coast of Sweden, connecting Helsingborg to Oslo in the
north and Malmö in the
south, where the section
to Copenhagen via the
Öresund bridge becomes
the E20. It takes 45 minutes to reach Malmö by
car and a further 30
minutes to reach Copenhagen.
A L M O S T S E V E N M I LLION VEHICLES USED
THE ÖRESUND BRIDGE
LAST YEAR.
The E4 starts in the
harbour of Helsingborg,
running north-east to
Stockholm and then
on to the east coast of
northern Sweden. The
E4 is a continuation of
the E47, which runs
through Denmark to
Lübeck in Germany.
This route currently has
two ferry connections,
but the one over the
Fehmarn Strait will be
replaced by a tunnel by
2020.
R A I L
T
he Öresund region is well supported in terms
of rail connections as
it functions as a transit
hub for traffic between
Scandinavia and Europe.
Skånetrafiken,
SJ
and Öresundståg provide an extensive train
service between Helsingborg and Malmö, departing up to seven
times per hour. The journey time for most services is about 40 minutes,
but a non-stop service to
Malmö, taking only 30
minutes, has just been
launched. It currently
departs once a day, but
will soon be followed by
an additional non-stop
service. By changing
trains in Malmö, passengers could reach Copenhagen within another 30
minutes. Some 12 million people crossed the
Öresund bridge by train
last year.
The
Helsingborg
– Gothenburg route is
served by SJ and has
seven departures per day.
The journey takes less
than two hours.
T
he Öresund region is home to
three
airports
and all can be reached
within an hour’s drive
from Helsingborg. The
airports’ combined passenger volume totalled
26.6 million last year, of
which Copenhagen Airport accounted for more
than 90 per cent.
Copenhagen
Airport is the largest airport
in Scandinavia, offering
151 international routes,
with another nine soon
to be added. Of the 90
per cent of passengers
flying
internationally,
ten per cent of them do
so on intercontinental
flights. During the last
five years, the passenger
volume of Copenhagen
Airport has on average
increased by 2.4 per cent
annually.
THE VISION IS FOR
COPENHAGEN AIRPORT
TO REACH 40 MILLION
PASSENGERS BY 2040.
Malmö
Airport
transported just over 2.1
million passengers to
its 40 destinations last
year and approximately
400,000 travelled via
Ängelholm – Helsingborg Airport, primarily
on domestic flights.
S E A
T
here are two major ports in the
Öresund region,
Copenhagen
Malmö
Port (CMP) and the
Port of Helsingborg.
CMP has the capacity
to handle up to 18,000
passengers per day and
500 ships per year. It has
ferry traffic on a daily
basis from Copenhagen
– Oslo and Malmö –
Travemünde.
The Port of Helsingborg has extensive ferry
traffic to the Danish city
of Helsingør, which is
located four kilometres
away on the opposite
side of the Sound. Scandlines and Sundsbussarna
serve the route with a total of five departures per
hour during the day and
two at night. The crossing takes approximately
20 minutes. The Port
of Helsingborg carried
almost eight million passengers and two million
vehicles last year.
11
12
R E G I O N
B U S I N E S S
T
he Öresund region is one of the most
dynamic and competitive regions in
Europe. It generated a gross regional
product (GRP) of SEK 1,426 billion in
2011, which corresponded to a quarter of the
combined gross domestic product (GDP) of
Sweden and Denmark. It increased by 104
per cent at current prices between 1993 and
2011, which is slightly above Denmark’s, but
below Sweden’s, economic growth during the
same period. The GRP per capita amounted
to SEK 378,000 in 2011.
The commercial and industrial life of the
Öresund region is dominated by the service
industry, where ICT and biotechnology are
two large sectors. The ICT cluster of Öresund
comprises more than 10,000 companies and
employs some 100,000 people, which place it
among the top high-tech regions in Europe.
With its seven science parks, such as Ideon
Science Park in Lund, Medeon in Malmö
and COBIS in Copenhagen, the business
community is also highly influenced by research and development.
THE WORLD-LEADING MAX IV AND ESS
S C I E N C E C E N T R E S A R E B E I N G B U I LT I N
LUND AT A COST OF SEK 18 BILLION AND
EXPECTING TO ATTRACT 5,000 VISITING
S C I E N T I S T S A N N U A L LY.
The municipality of Helsingborg is home
to around 7,500 companies and had 12.9
start-ups per 1,000 inhabitants in 2013,
compared to the national average of 11.5.
Mcneil AB is one of largest private employer
in the municipality with around 725 members of staff. One of Helsingborg’s most
prominent sectors is the transport industry,
which employs almost eight per cent of the
working population.
The proximity to Denmark and continental Europe has led to the region becoming
a hub for transport and logistics. The Port of
Helsingborg is the second-largest container
port in Sweden and handles around eight
million tonnes of cargo annually. Many retailers and logistics companies have therefore
chosen Helsingborg as their base.
T HE PO RT O F HE L S I NG B O R G
I t i s t h e s e c o n d - l a r g e st
c o nta i n e r p o r t i n S we d e n
a n d t h e l a r g e st fr u i t p o r t i n
t h e No rd i c a re a . I t a l s o h a s
ex t e n s i ve fe r r y t raffi c t o t h e
D a n i s h c i t y o f He l s i n g ø r.
R E G I O N
L A B O U R
M A R K E T
T
he Öresund region has a gainfully employed population of some
1.8 million people and an unemployment rate* of approximately
eight per cent. Since the construction of the Öresund bridge,
policy makers have sought to achieve a more integrated labour market
by facilitating commuting between the two sides of the Sound.
THE ÖRESUND BRIDGE WAS FINALISED IN 2000 AND DURING ITS
FIRST EIGHT YEARS COMMUTING ACROSS THE BORDER INCREASED
BY MORE THAN 500 PER CENT TO ALMOST 20,000 PEOPLE.
The lower cost of living in Sweden and a strong labour market in
Denmark attracted commuters, although the volume has decreased
somewhat in recent years due to the weaker economic climate and the
bursting of the Danish housing bubble.
The municipality of Helsingborg’s gainfully employed population
amounts to 66,000 people, of whom 34 per cent are incoming commuters, primarily from the smaller adjacent municipalities. Almost
17,000 of the residents of Helsingborg commute in the opposite direction, primarily to work in Malmö, Lund and Denmark. The total
number of commuters has increased by almost eight per cent during
the last five years.
Due to its port and large transport industry, Helsingborg is more
dependent on the global economic climate than Sweden in general. The
financial crisis caused the unemployment rate to increase from 4.7 per
cent in 2008, to 8.4 per cent two years later. It still remains at this level.
* D e fi n e d a s th e su m o f o p e n ly u n e mp loye d a n d p a r ti c i p a nts i n state - r u n l abour mar ket
p ro g ra mme s wh o a re i n re c e i pt o f b e n e fi ts k n own a s a c ti vi ty su p p o r t, i n ter ms of the
p o p u lati o n a ge d 1 6 - 6 4 .
EMPLOYEES ACROSS INDUSTRIES 2010
A G R I C U LT U R E
B U SI N E SS SE RV I C E S
COMMERCE
C O N ST R U C T I O N
C U LT U R A L A C T I V I T I E S
E D U C AT I O N
H ELSINGB O R G
F I N A N C E A N D I N SU R A N C E
H E A LT H A N D SO C I A L C A R E
H O T E L S A N D R E STA U R A N T S
T HE Ö R ESU ND R EGIO N
ICT
M A N U FA C T U R I N G
OTHER
P R O P E RT Y SE RV I C E S
P U B L I C SE RV I C E S
T R A N SP O RT
5%
10%
15%
20%
Source: Ö res tat
13
14
R E G I O N
E D U C A T I O N
T
he Öresund region is home to ten universities, which have a total of some
170,000 students and employ 15,000
academic staff and 8,500 PhD students. The
most internationally renowned universities
are Lund University, the University of Copenhagen and the Technical University of
Denmark. All of them rank among the top
150 universities in the world according to the
Times Higher Education World University
Rankings. With its 47,700 students, Lund
University is the largest institute of higher
education in the Öresund region. It has three
campuses, of which one is located in Helsingborg.
WITH 700,000 PEOPLE HAVING ATTAINED TERTIARY EDUCATION LEVEL, THE
ÖRESUND REGION IS HOME TO THE LARGE S T C O N C E N T R AT I O N O F H I G H LY E D U C ATED PEOPLE IN NORTHERN EUROPE.
Campus Helsingborg was established in
2000 and currently offers about 30 degree
programmes and 20 free-standing courses. It
has some 4,200 students and 200 employees
within such fields as strategic communication, constructional engineering, service
management and social studies. Research at
Campus Helsingborg is conducted in close
cooperation with other parts of Lund University and the regional business community.
UN IVERSI TY
(20 13)
S T U D E NT
PO PUL AT I O N
AC A D E M I C S TA F F
(F UL L-T I M E E Q UI VA L E NT )
PHD
S T U D E NT S
C A M PU S
Copenhagen
Cope n hagen B usiness Scho o l
20,819
74 8
239
IT Universit y o f Co penhagen
2 , 48 2
28 4
49
Copenhagen
Kr i s ti anstad Universit y
12,857
486
43
K r i sti a n sta d
Lund Universit y
47, 7 0 0
4 , 35 0
3, 20 0
L u n d , Ma lmö , H e ls ing borg
Ma l m ö Universit y
2 4, 0 0 0
800
21 8
Ma lmö
Ros k i lde Universit y
7, 5 8 8
6 34
34 0
R o sk i ld e
Swedi sh Universit y of Agric ultu ra l Scien ces
1,100
610
45
A ln a r p ( U p p sa la , U meå)
Te chnic al Universit y of Denma rk
9,990
2, 0 0 3
1 , 39 3
Ly n gby
650
110
53
C o p e n h a g e n , B o r nhol m
Copenhagen
T he Royal Danish Ac ademy of Fin e A rt s – T h e Sch o o l o f Des ig n
U ni ve rsit y o f Co penhagen
40 , 8 6 6
4 , 8 23
2, 9 6 8
Total
168,052
1 4, 8 48
8 , 5 48
So u rc e : th e re sp e c ti ve univers ities
R E G I O N
M A I N B U I L D IN G
O F L UND U NIVERS ITY
He l s i n g b o r g camp u s is p art o f
L u n d U n i ve r sit y, w h ich co n s i st e nt ly ra nks amo n g t h e t o p
1 5 0 u n i ve r s i t ies in t he wo rld .
I t s m a i n b u i ld in g d at es b ack
t o 1 8 8 2 , b u t t h e u n iversit y
wa s a c t u a l ly fo u n d ed in 1666.
WITH TEN TOP UNIVERSITIES AND 8,500 PHD STUDENTS, ÖRESUND
IS A REGION OF INNOVATION, TECHNOLOGY AND KNOWLEDGE.
15
16
R E G I O N
T O U R I S M
T
he Öresund region attracts about
11 million overnight stays annually,
which corresponds to 25 per cent of
the total overnight stays in Denmark and
Sweden combined. Copenhagen is the main
tourist destination of the region, with Tivoli
amusement park attracting some 4.2 million
visitors per year. A lot of people also enjoy
a stroll down Strøget or in Nyhavn, not to
mention having a look at the famous statue
of the little Mermaid. Copenhagen is wellknown for its harbour, which accommodated
more than 350 cruise ships in 2013, as well
as its selection of high-class restaurants. It
was awarded 17 stars in the Michelin guide
“Main cities of Europe 2014”.
The coastline of the north-western part
of Scania offers dramatic sceneries with its
ridges and steep cliffs. The national parks of
Kullaberg and Hovs Hallar are popular places
for hiking, bird watching, swimming, scuba
diving and rock climbing. The island of Ven,
THE N ORTH HARBOUR
The marina of the North Harbour with Dunkers Kulturhus
i n the backgro und.
reachable by boat from Råå outside Helsingborg, is famous for its beautiful nature and
legacy of Tycho Brahe. He built two observatories on the island, of which one nowadays
is a museum.
HELSINGBORG IS CALLED “THE PEARL OF
THE SOUND” AND IS A POPULAR TOURIST
AND LEISURE DESTINATION DURING THE
SUMMER.
There are several beaches close to the
city and the options for day trips in the surrounding area are many. Sofiero Castle and
Gardens, located about five kilometres north
of Helsingborg, is one of the region’s most
popular places of interest, attracting about
170,000 visitors during the summer. Fredriksdal Museums and Gardens is another
popular summer destination. It is one of
Sweden’s foremost open-air museums and attracts about 100,000 visitors between April
and September. Kärnan, an old medieval
watch tower located in the heart of Helsingborg, and Sankta Maria church, dating back
to the 1400s, are two further sights that are
popular with visitors.
T HE T R O PI C A L B E AC H
I t i s o n e o f s eve ra l s a n d y
b e a c h e s i n He l s i n g b o r g , b u t
t h e o n ly o n e w h e re p a l m t re e s
a re re p l a nt e d eve r y ye a r.
R E G I O N
M E E T I N G S
I
ts prominent, research-intensive universities and excellent infrastructure for international communications and meetings have
made the Öresund a renowned destination for international conventions. In 2013, Copenhagen hosted 109 international meetings of
associations, which according to the ICCA (International Congress &
Convention Association) accorded it 16th place in the world, ahead of
cities such as Sydney, Beijing and Stockholm.
In particular, the Danish capital has attracted many conferences in the area of sustainability and clean tech. Examples include the
UN Convention on Climate Change, COP15, with 33,000 delegates
in 2009, and the European Wind Energy Congress, with more than
10,000 participants in 2012.
BELLA CENTER OUTSIDE COPENHAGEN IS THE LARGEST CONFERENCE CENTRE IN SCANDINAVIA WITH A CAPACITY OF MORE THAN
20,000 DELEGATES.
With the construction of several state-of-the-art facilities in recent
years, Malmö has become a highly competitive meeting and event destination. Malmö Arena opened in 2008 with about 12,500 seats and
Swedbank Stadion (21,000 seats) was completed the following year.
Malmömässan, the 21,000-square-metre-sized exhibition and convention centre, opened in 2012 and the city’s next addition, Malmö Live,
which has enough capacity to accommodate 1,500 people in its main
congress hall, is set to open in 2015.
Owing to the increased capacity, Malmö has been able to attract
several large and well-established events, such as the Eurovision Song
Contest last year, the IIHF World Junior Championship at the turn of
2013/2014 and Nordiskt Forum 2014, which attracted close to 20,000
visitors during the four days it was on in June.
THE MUNICIPALITY OF HELSINGBORG HAS SEVERAL FACILITIES TO
HOUSE LARGE MEETINGS, EVENTS AND EXHIBITIONS.
Helsingborg Arena is a flexible multi-purpose venue with the capacity to accommodate about 5,000 people for concerts and sporting
events. It will host the 9th Eurogym event in July, which brings together
some 4,800 gymnasts for a week, as well as the annual meeting of the
Swedish Orthopaedic Association, expected to attract about 1,500 delegates in August. It was built together with Idrottens Hus, which comprises 17,000 square metres and two indoor halls, with 1,800 and 100
seats respectively.
Olympia Konferens & Event is located next to Helsingborg Arena
and Idrottens Hus, forming a cluster of venues for sports, events and
exhibitions. It consists of a stadium with 16,000 seats, several meeting
rooms and 2,800 square metres of exhibition space. Other large venues
are Sundspärlan, Helsingborg’s concert hall, Helsingborg’s city theatre,
The Tivoli and Dunkers Kulturhus.
17
18
D I S T R I C T
THE ÅNGFÄRJAN
DISTRICT
IN THE HEART OF THE CITY AND
THE PERFECT LOCATION FOR A
HOTEL AND CONGRESS CENTRE.
L O C A T I O N
T
he Ångfärjan district has a truly remarkable location in the heart
of Helsingborg. It manages to combine excellent communications, close proximity to shopping, restaurants and entertainment venues, as well as to the central business district, with an amazing
setting by the quayside, overlooking the marina and Denmark across
the Sound.
The district is easily accessible and well-supported by public transport, and is thus suited to accommodating customer-intensive businesses and large flows of people. There are several city bus lines running
through the area and it is located only 350 metres from Helsingborg’s
central station, which is the hub for local and long-distance trains and
buses. There are frequent ferry crossings to Helsingør in Denmark both
from the central station and the Gamla Tullhuset at Hamntorget.
The parking situation in the area is excellent. There are three multistorey car parks with 740 parking spaces in total, and a further 960
parking spaces are available in open areas within a 400-metre radius of
the district.
THE LOCATION BECOMES EVEN MORE ENCHANTING DURING THE
SUMMER MONTHS WHEN THE PROMENADE AND THE SANDY BEACHES NEARBY ARE BUSTLING WITH ACTIVITY.
The central shopping area of Helsingborg is concentrated around
Kullagatan and its side streets, only 300 metres from the Ångfärjan district. It contains some 500 shops and 160 restaurants, bars and cafés,
all set in a striking environment with old buildings from various eras.
A rich and diverse cultural scene is also within easy reach of the
district. Dunkers Kulturhus, the building next door and Southern Sweden’s largest cultural centre, attracts close to 600,000 visitors annually
to its art galleries, exhibitions and dance, music and theatre performances. Helsingborg’s concert hall with its own symphony orchestra
and Helsingborg’s city theatre are also located nearby.
A E R I A L VI E W O F T HE
Å NG FÄ R JA N D I S T R I C T
T h e d eve lo p me nt a re a
i s lo c ate d wi th i n th e
b ro ke n wh i te li n e a n d
i n vo lve s, b e si d e s
th e H ote l & C o n g re ss
C e ntre , a la rge h o u si n g
p ro j e c t a n d a re lo c ati o n
o f Å n g fä r j e stati o n e n ,
T h e d i str i c t’s c lo se
p roxi mi ty to th e ma r i n a ,
th e p ro me n a d e a n d th e
sa n d y b e a c h e s, wh i le
sti ll b e i n g i n th e mi d d le
o f th e c i ty, ma ke s i ts
lo c ati o n q u i te u n i q u e .
R E G I O N
19
D I S T R I C T
SOFIERO
3 , 3 0 0 m et re s
F RI A BA D
T R OP IKA R IET
G R A FIS KA
MU S EET
FR EDR IKS DA L S T EAT ER N
FR EDR IKSDAL M USEER
& T R ÄDGÅRDAR
N O RRA
K A LLBA DH US E T
J Ä RN VÄGS MÄ N N E N S
BA D
H EL S ING BOR G
A R ENA
IDR OT T ENS
HUS
S TA D S T E AT E R N
IDR OT T S MU S EET
KO N S E RTHU S E T
S KOL MU S EU M
OLY MP IA
D U N KE R S
KU LT U R HU S
KÄ R NA N
JAN
FÄR T
ÅNGISTRIC
D
R Å D HU S ET
SA NKTA MA R IA
KY R KA
H EL S ING B OR G S
L ASA R ET T
LEGEND
AR E N A
TROPICAL
B E AC H
C AS T LE
C EN T RA L S TAT I O N
KN U T P U NKT EN
G
Ø
R
C HURC H
LS
IN
C U LT URA L C E N T RE
H
E
HOS PI TA L
G
B
O
MU N I C I PA L C O UN C I L
E
LS
IN
MU S E UM
SHO PPI N G C E N T RE
S TA DS BIB L IOT EKET
R
G
–
L IB RA RY
H
20
U NI V E RS I T Y
S ÖDER P U NKT EN
ZO O
CA MP U S
H EL S ING BOR G
G U S TAV A DOL FS
KY R KA
D I S T R I C T
D E V E L O P M E N T
trict into an active meeting place, centered on
the Hotel & Congress Centre.
A R E A
THE AIM IS TO BRING THE INNER CITY
CLOSER TO THE QUAYSIDE AND RENDER
THE AREA MORE ACTIVE, DAY AND NIGHT.
T
he development area comprises some
40,000 square metres, located by the
quayside, bordering Brogatan in the
north and Kungsgatan in the east. It is predominantly occupied by a car park with 400
parking spaces and Ångfärjestationen, which
was constructed in 1898 as a ferry and train
station, but is currently used as a restaurant
and night club. The development area also
includes the Gamla Tullhuset, the terminal
building of Sundsbussarna, which runs one
of Helsingborg’s two ferry crossings to Helsingør in Denmark. There is a broad political
consensus in Helsingborg to develop the dis-
The proposal is that this could partly be
achieved by extending the existing promenade to Hamntorget, which would then
stretch 3.5 kilometres north to the Vikingstrand beach, and expand its width to 20
metres, making room for outdoor seating and small pavilions. The existing park
along Kungsgatan would also be extended to
Hamntorget, connecting it to the large green
Gröningen area in the north.
The Hotel & Congress Centre is intended to hold the southern part of the Ångfärjan
district, currently occupied by Ångfärjesta-
tionen. To make room for the new development and still save this historic building, the
proposal is to move it 50 metres to the south
to an expanded part of the quay. Its future use
would be the same as it is today, but include
a larger area of outdoor seating. It is intended
that the Gamla Tullhuset will remain in its
current form, but its function as a ferry terminal may be complemented by restaurants,
offices or other businesses.
The northern part of the Ångfärjan district is earmarked as a residential area, consisting of four buildings totalling close to
21,000 square metres, including an underground car park with 113 parking spaces. The
proposal would be for the buildings to house
123 apartments, mostly ranging from one to
three bedrooms. To stimulate activity in the
district, retail and restaurants are planned to
occupy 530 square metres at ground level.
T A N
I N G G A
D R O T T N
H
E
H A M N T O R G E T
B A D H U S G A T A N
GAMLA
TULLHUSET
L
S
K U N G S G A T A N
IN
G
B
O
R
EL
ÅNGFÄRJESTATIONEN
-H
SI
N
R
M A R I N A
Ø
HOTEL &
CONGRESS CENTRE
G
RESIDENTIAL
AREA
PARKING
DELIVERY
ACCESS
G
T A N
G A
B R O
MA
ENTR IN
ANCE
21
22
B U I L D I N G
THE HOTEL &
CONGRESS CENTRE
FLEXIBLE AND VERSATILE MEETING FACILITIES HOUSED IN A LANDMARK BUILDING IN
A PRIME LOCATION IN HELSINGBORG.
B U I L D I N G
2 53 R OOM S
1 R ES TAUR ANT
2 BAR S
1 CAFÉ
15 R OOM S
1 GYM
1 POOL
3 S H OPS
2 2 8 S PACES
T
he prominent location of the Ångfärjan district and its influence
on the Helsingborg skyline make it crucial to create a building
with strong architectural merits that sits well with its surroundings. An architectural contest proved that Jais Arkitekter’s design of the
Hotel & Congress Centre achieved just that. Open, transparent and
not overpowering its environment, but to all intents and purposes a
true landmark.
The design of the congress building involves creating large sections
with glass on its two lowest floors in order to achieve transparency between the indoor and outdoor environments. On top sits a delicate cantilevered third floor from which the Main Congress Hall protrudes. The
facades of the upper structure consist of glass sections behind horizontal
wooden slats framed by light natural stone.
IT IS INTENDED TO SATISFY THE REQUIREMENTS OF IMPROVED
ENERGY EFFICIENCY IN ORDER FOR IT TO BE A CERTIFIED GREEN
BUILDING, AS WELL AS THE REQUIREMENTS FOR LEVEL SILVER OF
THE SWEDISH CERTIFICATION MILJÖBYGGNAD,
The hotel building is intended to comprise an elongated structure,
reaching nine floors by the waterfront, which is gradually becoming
lower moving east, down to five floors at Kungsgatan. The structure
is divided into four sections, in different materials and colours, but all
involving large features of natural stone and wooden panelling.
With the proposed layout, the Hotel & Congress Centre has a gross
floor area of 24,010 square metres, comprising 253 rooms, extensive
food and beverage areas, a rooftop swimming pool and 15 meeting
rooms, of which the Main Congress Hall has a seating capacity of almost 1,300. The premises also include 220 square metres on the ground
floor, designated for shops and cafés, intended to render the area towards Kungsgatan more active.
LOCATED BY THE WATERFRONT, BUT NEVERTHELESS IN THE HEART
OF THE CITY, THIS IS THE PLACE TO MEET.
USA BL E FL OOR AREA (m 2 )
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
8
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E *
C I R C U L AT I O N* *
202
PL A NT &
E Q UI PM E NT
T O TA L
(U FA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE***
24 9
39
2 41
39
2 80
7
36 7
14
108
48 9
50
5 39
31
6
6 72
14
141
827
83
910
48
48
5
6 72
14
141
827
83
910
4
945
14
182
1 , 1 41
105
1 , 24 6
43
3
945
14
20 9
1,596
1 36
1 , 73 2
78 9
2
1,36 9
3,202
30 0
3 , 50 2
143
1
1,055
3,078
440
3 , 518
4 09
0
335
93
76
941
3 99
32
37 6
85
96
652
72 2
83
38 5
751
1 ,0 89
235
220
-1
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
9
955
6 23
3,873
1 38
98
4, 10 9
36 0
1 25
6 32
1,117
143
6,004
7, 2 64
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 10
1,760
*Bac k o f ho use area co mpr is es o f f ices , s to ra g e, kitch en , prep ro o m s , s ta ff a re a s, h o u se ke e p i n g, e tc .
**Circ ulat io n area c o mprises co rrid o rs , s ta irways , l if t s a n d ot h er a rea s w h o se p r i ma r y u se i s fo r c o mmu n i c ati o n .
***The large terrace o n t he ent ra n ce f l o o r is a jo int fa cil it y a n d t h u s n ot in c lu d e d i n th e a re a a llo c ati o n . T h e fi rst- flo o r te r ra c e a n d i ts exte r n a l sta i r way sh o u ld b e ava i labl e to the publ ic.
E N T R A N C E &
C I R C U L A T I O N
T
he Hotel & Congress Centre is intended to have its main entrance from
Kungsgatan/Hamntorget, which is the
natural place of arrival for people coming
from the central station. With the proposed
development of Hamntorget, the entrance
would be highly accessible by car and bus.
It has been suggested that the beautiful roof
of one of the Ångfärjestationen platforms
should be moved to the front of the main entrance, where it would act as a porte cochère,
sheltering guests leaving their cars and entering the building. It could accommodate a line
of two to three cars, while the drop-off area
by the street would have room for five cars.
Three guest lifts, one service lift and the
main stairwell of the hotel have been placed
together and are reached by walking past the
reception desk, enabling the staff to have a
good overview of the guests. These lifts are
primarily intended to serve the hotel, but
guests may also use them to reach the first
floor of the congress building. The primary
communication routes for meeting activities
are the various stairwells and the two lifts located by the restaurant and bar area.
WHEN ENTERING BY THE MAIN ENTRANCE,
GUEST HAVE AN UNIMPEDED VIEW
THROUGH THE ENTIRE BUILDING TO THE
SEA OUTSIDE.
The main service lift of the congress
building has been placed next to the Main
Congress Hall. It has been designed to ac-
commodate a car (2.7 metres x 5.3 metres)
and can be reached via the delivery entrance
on Badhusgatan. An additional service lift,
running from the ground level to the second
floor, has been placed in the restaurant by the
kitchen, which is intended to serve the meeting facilities and the bar on the first floor.
The development of the Hotel & Congress Centre would remove some 400 parking
spaces and thus weaken the parking situation
in the area. It has therefore been suggested
that 228 parking spaces should be placed
on the bottom floor of the building, below
ground. In addition to increased street parking on Kungsgatan and 113 parking spaces
below the soon-to-be residential area in the
district, the excellent current availability of
parking spaces would also remain in the future. The entrance to the underground car
park would be reached from Badhusgatan.
HOTEL
C O NG R E S S C E NT R E
8
7
6
5
4
3
2
1
0
-1
C A R PA R K
SECTION NORTH TO SOUTH
R O O M S
T
he Hotel & Congress Centre accommodates 253 rooms with the proposed
layout of the guest room floors. All
rooms are twin rooms and come in five different sizes. The smallest room category has a
net floor area of 16 square metres, but at least
room for a bed of 140 centimetres’ width.
The largest rooms are 40 square metres in size
and occupy the south-western corner on each
floor of the hotel building. They all have a
terrace running along the complete western
and southern sides of the room, providing extraordinary views of the Sound and Denmark
in the distance. The room category ranging
from 20 to 21 square metres accounts for 85
per cent of all rooms. Most of the 253 rooms
have large windows from floor to ceiling,
reaching up to 2.7 metres in height, and 37
per cent have a balcony or terrace.
B U I L D I N G
21 SQUARE METRES (3.0 METRES x 7.1 METRES)
26 SQUARE METRES (3.4 METRES x 7.7 METRES)
41 SQUARE METRES (5.1 METRES x 8.2 METRES)
ROOM AL LOCATI ON BY NET FLOOR AREA (m 2 )
FLOOR
16
2 0-2 1 2 5 -26 29 -33
40
T OTAL
8
7
11
2
1
14
6
25
2
1
28
5
25
4
33
3
2
1
28
2
3
1
39
39
33
2
3
1
2
4
50
2
2
1
59
1
4
38
1
2
1
46
8
2 15
7
16
7
25 3
0
-1
TOTAL
27
28
R E G I O N
B U I L D I N G
F O O D
&
B E V E R A G E
W
ith the proposed layout of the
Hotel & Congress Centre, large
areas of the ground floor have
been designated for food and beverage. The
aim is to create an open and active environment, where locals and visitors can mix at all
hours of the day.
The complete south side on the ground
floor, facing the quayside and the Sound beyond, comprises a cohesive restaurant and
bar area totalling 755 square metres, not
including the associated back-of-house area.
Some 600 square metres are intended for the
restaurant, giving it a capacity of over 300
seated guests. The area is flexible and could
easily be reduced to a small intimate restaurant, while using the rest for other purposes,
such as banquets or exhibitions.
A TERRACE EXTENDS 180 DEGREES
AROUND THE BUILDING ON THE GROUND
FLOOR AND IS PERFECT FOR OUTDOOR
SEATING AND SUNLOUNGERS.
The ground floor is also intended to
house a café on the south-east corner of the
congress building in order to render the area
by the main entrance more active, while a second bar has been proposed for the first floor,
facing west. The bar would be connected to a
terrace, ideal for outdoor seating to view the
water scenery of the Sound. Its primary use
would be to serve the various activities in the
congress building.
All food-and-beverage activities of the
Hotel & Congress Centre are intended to
be served by the kitchen totalling 422 square
metres on the ground floor.
F O O D & B E VE R AG E
FLOOR
S EATS
A REA (m 2 )
R e sta u ra nt A +B *
R e sta u ra nt A
0
31 5
60 5
0
21 0
4 12
R e sta u ra nt B
0
1 05
193
C a fé
0
65
10 6
Bar
0
85
150
Bar
1
50
70
515
93 1
T O TA L
* N ot i n c lu d e d i n th e tota l.
29
30
B U I L D I N G
B
A
M E E T I N G S
C
T
he Hotel & Congress Centre has been designed to be a highly
flexible and versatile meeting place, suitable for corporate seminars, trade exhibitions, banquets, concerts and the like. It should
provide both comfort and privacy for small meetings, and facilitate efficiency and logistics for large ones.
With the proposed layout, the centre has 15 meeting rooms, totalling 1,887 square metres and providing 24 different room set-ups. The
rooms are located on four floors, all having access to good mingle areas
and outdoor terraces. In addition, a major part of the restaurant, bar
and lounge on the entrance floor is intended to be used as a multipurpose area when hosting large meetings or events. It amounts to 900
square metres and can hold close to 800 dining guests during banquets.
The Main Congress Hall offers a range of possibilities. It is divisible
into four parts, giving eight different room set-ups. At its maximum
capacity it covers 1,092 square metres and accommodates close to 1,300
people in a cinema seating configuration, of which 330 seats on a movable telescopic stand and 532 on a fixed stand, leaving 58 seats on the
balconies and 368 on the floor. By retracting the telescopic stand, a flat
surface of 634 square metres is available, which could be used for events
such as banquets or exhibitions.
D
MAIN CONGR ES S HAL L
T ELES C OPIC S TA ND
L
s)
M ULT I-PURPOS E A REA
90 0 m 2
1 S T FLOOR
FLOOR
C I N EM A
C LAS S R O O M
BA NQ U E T
Mai n Co ngress Hall A+B + C+ D*
MEETI NG ROOM
1
1 ,2 88
36 6
39 0
Mai n Co ngress Hall A
1
756
36 6
39 0
Mai n Co ngress Hall B +C+D*
3
494
n /a
Mai n Co ngress Hall B +C*
3
3 64
n /a
Mai n Co ngress Hall C+ D*
3
3 51
n /a
n /a
Mai n Co ngress Hall B
3
1 43
n /a
n /a
Mai n Co ngress Hall C
3
221
n /a
n /a
n /a
R E C E PT I O N
C E I L I NG HE I G HT
L E NG T H x W I D T H
A REA (m 2 )
9 .0 / 3.5
39 .0 x 28 .5
1,0 92
700
7.5 / 9 .0
23.5 x 28 .5
63 4
n /a
n /a
7.0 / 3.5
1 3.5 x 28 .5
3 90
n /a
n /a
7.0 / 3.5
1 3.5 x 20 .5
2 73
n /a
7.0 / 3.5
1 3.5 x 20 .5
2 73
n /a
7.0 / 3.5
1 3.5 x 8 .0
117
n /a
7.0 / 3.5
1 3.5 x 1 2.5
156
n /a
7.0 / 3.5
1 3.5 x 8 .0
117
50
3.5
6 .0 x 6 .5
41
100
3.5
9 .0 x 9 .5
88
Mai n Co ngress Hall D
3
130
n /a
Mee ti n g room 01
0
34
18
Mee ti n g room 02
0
90
45
Mee ti n g room 11
1
44
24
50
2.8
8 .5 x 6 .0
48
Mee ti n g room 12
1
44
24
50
2.8
8 .0 x 6 .0
49
60
Mee ti n g room 13
1
27
12
30
2.8
8 .0 x 3.5
29
Mee ti n g room 14
1
27
12
30
2.8
8 .0 x 3.5
29
58
Mee ti n g room 13+ 14 *
1
54
32
2.8
8 .0 x 7.5
Mee ti n g room 15
1
12
6
42
60
2.8
4 .0 x 3.5
15
Mee ti n g room 16
1
12
6
2.8
4 .0 x 4 .0
16
Mee ti n g room 2 1
2
51
30
36
70
2.8
6 .0 x 1 0 .5
65
Mee ti n g room 2 2
2
111
63
78
1 20
2.8
1 0 .0 x 1 0 .5
117
Mee ti n g room 2 3
2
68
36
54
80
2.8
8 .0 x 7.5
75
Mee ti n g room 24
2
46
25
36
50
2.8
7.0 x 6 .5
49
Mee ti n g room 2 5
2
1 41
81
96
150
3.0
1 2.0 x 1 2.0
14 4
Mee ti n g room 2 6
2
92
54
72
100
3.0
9 .0 x 1 0 .5
98
Mee ti n g room 2 5+2 6 *
2
233
1 35
168
25 0
3.0
23.0 x 1 0 .5
242
2,04 9
802
822
1,580
TO TAL
*Not i n cluded in t he total.
1,887
FLEXIBILITY AND VERSATILITY MEET MODERN DESIGN ACROSS
A P P R OX I M AT E LY 2 , 0 0 0 S Q U A R E M E T R ES O F M E E T I N G FA C I L I T I ES .
W E L L N E S S
I
t is proposed that the entire top floor
of the hotel building should be a place
of recreation. With its 34 metres above
ground level it would provide extensive views
of the Sound, reaching as far as Malmö and
the Öresund bridge on a clear day. To make
the most of this view, it is intended to have a
249-square-metre-sized terrace with an outdoor swimming pool. The indoor wellness
area amounts to 202 square metres, suitable for housing a gym, sauna and changing
rooms.
34
B U I L D I N G
F L O O R
- 1
PLANT
CAR PARK
(228 PARKING SPACES)
SERVICE LIFT TO
CONGRESS CENTRE
ACCESS
TO LOBBY
BACK OF HOUSE
PLANT
10 metres
USABL E FL OOR AREA (m 2 )
F LO O R GUEST FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO U S E
C I R C UL AT I O N
PL A NT &
E Q U I PM E NT
T O TA L
(U FA )
WA L L S &
D UC T S
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE
-1
-
-
-
-
-
-
-
36 0
1 25
6 32
1,117
143
6,004
7, 2 6 4
-
TO TAL
6 ,02 5
83 6
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 1 0
1,760
B U I L D I N G
F L O O R
0
BADHUSGATAN
K UNGS GATAN
RETAIL
WARDROBE
BACK OF HOUSE
(ADMINISTRATION)
TERRACE
(JOINT FACILITY)
MAIN
ENTRAN
CE
MEETING
ROOM 01
CAR PARK
ENTRANCE
CAFÉ
MEETING
ROOM 02
TICKET
DESK
DELIVERY
ACCESS
HOTEL RECEPTION
LOBBY
SERVICE LIFT TO
CONGRESS CENTRE
LOADING
DOCK
ACCESS TO
GUEST ROOMS
WC
ACCESS TO
CONGRESS CENTRE
RESTAURANT
(A)
BACK OF HOUSE
(KITCHEN)
BAR
SERVICE
LIFT
RESTAURANT
(B)
TERRACE
(JOINT FACILITY)
10 metres
USA BL E FL OOR AREA (m 2 )
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EET I N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E
C I R C U L AT I O N
PL A NT &
E Q UI PM E NT
T O TA L
(UFA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(GFA )
TERRACE
0
-
751
1 ,0 89
-
235
-
220
955
6 23
-
3,873
1 38
98
4,10 9
-
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4,0 10
1,760
1ST FLOOR
35
36
B U I L D I N G
F L O O R
20m²
16m²
1
16m²
23m²
23m²
20m²
20m²
20m²
22m²
20m²
16m²
16m²
20m²
MEETING
ROOM 13
BoH
20m²
20m²
20m²
20m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
20m²
MEETING
ROOM 14
MR 15
MR 16
PRE-FUNCTION AREA
TERRACE
MEETING
ROOM 11
BoH
BoH
WC
26m²
MEETING
ROOM 12
21m²
21m²
WC
MAIN
CONGRESS
HALL
21m²
21m²
21m²
21m²
BoH
21m²
20m²
21m²
20m²
21m²
20m²
BoH
PRE-FUNCTION AREA
21m²
33m²
BAR
TERRACE
21m²
28m²
21m²
21m²
40m²
10 metres
2ND FLOOR
USABLE FLOOR AREA (m 2 )
F LO O R GUEST FOOD & P U B LI C WELL- M EETI N G PRE-FUNCTION
ROOMS BEVERAGE AREA BACK
N ESS OF
ROOM
S
AREA
HOUSE
1
1,055
85
96
652
72 2
TO TAL
6 ,02 5
83 6
1 ,26 1
202
2,1 6 3
1 ,21 4
R E TA I L
BAC K O F
HO U S E
C I R C UL AT I O N
&LEQUIPMENT
PL A NT PLANT
&
T O TA
WA L L S & I ND O O R
E Q U I PM E NT (U FA )
D UC T S PA R KI NG
T O TA L
(G FA )
TERRACE
RETAIL
-
83
38 5
-
3,078
440
-
3,518
4 09
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 1 0
1,760
TERRACES AND
PARKING
RESTAURANTS, CAFES
AND BARS
MEETING ROOMS
B U I L D I N G
F L O O R
20m²
16m²
2
16m²
23m²
23m²
20m²
20m²
20m²
20m²
22m²
16m²
16m²
20m²
20m²
BoH
20m²
20m²
20m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
20m²
20m²
20m²
26m²
20m²
MEETING
ROOM 21
20m²
PRE-FUNCTION AREA
MEETING
ROOM 22
20m²
20m²
26m²
MEETING
ROOM 23
20m²
PLANT
21m²
MAIN
CONGRESS
HALL
21m²
MEETING
ROOM 24
21m²
20m²
21m²
20m²
19m² 19m²
BoH
WC
21m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
WC
21m²
MEETING
ROOM 26
MEETING
ROOM 25
TERRACE
28m²
21m²
21m²
40m²
10 metres
USABLE
FL OOR AREA (m 2 )
3RD FLOOR
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EET I N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E
C I R C U L AT I O N
PL A NT &
E Q UI PM E NT
T O TA L
(UFA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(GFA )
TERRACE
2
1,36 9
-
76
-
941
3 99
-
32
37 6
9
3,202
30 0
-
3 ,50 2
143
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4,0 10
1,760
37
38
B U I L D I N G
F L O O R
3
25m²
25m²
20m²
20m²
20m²
20m²
20m²
32m²
20m²
20m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
TERRACE
MAIN
CONGRESS
HALL
21m²
21m²
21m²
BoH
21m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
TERRACE
21m²
28m²
21m²
21m²
40m²
10 metres
USABLE FLOOR AREA (m 2 )
F4TH
LO O FLOOR
R GUEST FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E *
C I R C UL AT I O N* *
PL A NT &
E Q U I PM E NT
T O TA L
(U FA )
WA L L S &
D UC T S
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE
3
945
-
-
-
335
93
-
14
20 9
-
1,596
1 36
-
1,732
78 9
TO TAL
6 ,02 5
83 6
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 1 0
1,760
B U I L D I N G
F L O O R
4
25m²
25m²
20m²
20m²
20m²
20m²
20m²
20m²
32m²
20m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
21m²
21m²
BoH
21m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
21m²
28m²
21m²
21m²
40m²
10 metres
USABLE FL OOR AREA (m 2 )
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
5TH FLOOR
M EET I N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO U S E *
C I R C U L AT I O N* *
PL A NT &
E Q UI PM E NT
T O TA L
(UFA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(GFA )
TERRACE
4
945
-
-
-
-
-
-
14
182
-
1 , 1 41
105
-
1,246
43
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4,0 10
1,760
39
40
B U I L D I N G
F L O O R
5
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
21m²
21m²
BoH
21m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
21m²
28m²
21m²
21m²
40m²
10 metres
USABLE FLOOR AREA (m 2 )
F LO O R GUEST
6TH FLOOR
ROOMS
FOOD & P U B LI C WELLBEVERAGE AREA
N ESS
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO U S E
C I R C UL AT I O N
PL A NT &
E Q U I PM E NT
T O TA L
(U FA )
WA L L S &
D UC T S
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE
5
6 72
-
-
-
-
-
-
14
141
-
827
83
-
910
48
TO TAL
6 ,02 5
83 6
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 1 0
1,760
B U I L D I N G
F L O O R
6
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
20m²
21m²
21m²
21m²
BoH
21m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
21m²
28m²
21m²
21m²
40m²
10 metres
USABLE FL OOR AREA (m 2 )
F LOOR GUES T FOOD & P U B LI C WELL7TH FLOOR
ROOMS BEVERAGE AREA
N ESS
M EET I N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E
C I R C U L AT I O N
PL A NT &
E Q UI PM E NT
T O TA L
(UFA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(GFA )
TERRACE
6
6 72
-
-
-
-
-
-
14
141
-
827
83
-
910
48
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4,0 10
1,760
41
42
B U I L D I N G
F L O O R
7
22m²
BoH
22m²
20m²
21m²
20m²
21m²
20m²
21m²
33m²
21m²
28m²
21m²
21m²
40m²
10 metres
8TH FLOOR
USABLE FLOOR AREA (m 2 )
F LO O R GUEST FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EETI N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO U S E
C I R C UL AT I O N
PL A NT &
E Q U I PM E NT
T O TA L
(U FA )
WA L L S &
D UC T S
I ND O O R
PA R KI NG
T O TA L
(G FA )
TERRACE
7
36 7
-
-
-
-
-
-
14
108
-
48 9
50
-
539
31
TO TAL
6 ,02 5
83 6
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4, 0 1 0
1,760
B U I L D I N G
F L O O R
8
TERRACE
WELLNESS
POOL
10 metres
USABLE FL OOR AREA (m 2 )
9TH FLOOR
F LOOR GUES T FOOD & P U B LI C WELLROOMS BEVERAGE AREA
N ESS
M EET I N G PRE-FUNCTION
ROOM S
AREA
R E TA I L
BAC K O F
HO US E
C I R C U L AT I O N
PL A NT &
E Q UI PM E NT
T O TA L
(UFA )
WA L L S &
DUCTS
I ND O O R
PA R KI NG
T O TA L
(GFA )
TERRACE
8
-
-
-
202
-
-
-
-
39
-
2 41
39
-
280
24 9
TOTA L
6 ,02 5
836
1 ,26 1
202
2,1 6 3
1 ,21 4
220
1,500
2,329
6 41
16,391
1,517
6,102
2 4,0 10
1,760
43
44
M A R K E T
SUPPLY OF
HOTEL ROOMS
STRONG GEOGRAPHICAL CONCENTRATION
OF ROOMS, BUT NOT ENOUGH GROWTH TO
SUPPORT THE INCREASING DEMAND.
ROOM DISTRIBUTION
D EF IN ITI ONS
The m arket has been segmented
i n te r ms o f price level, serv ice
l eve l and brand level using t he
fol l owi n g criteria:
The pric e level (B udget ,
Ec o no my, M idsc ale,
Upscale, L ux ury) was
determined by assessing
wh at each hotel was o fferi n g and not c urrent pric e
i nfo rmat io n.
Li mited-servic e hotels
s erve breakfast and oc casio nally simple dishes
to hotel guest s.
Select-serv ice hotels
s erve lunc h, evening buffet or simple hot dishes to
th e public.
Fu ll-servic e hotels have
at least o ne à la c arte
restaurant o pen to t he
public five days a week.
Hotels t hat are independe nt , part of a c hain but
unbranded, o r part o f a
branded chain w it h fewer
th an t hree lo cat ions are
cl assified as Unbranded.
Regional brands are
primarily ac t ive in Sc andinav ia, w hile Global brands
operate internationally.
E X I S T I N G
S U P P L Y
T
he municipality of Helsingborg’s hotel market comprises 19 hotels with a total of 1,442 rooms, which is complemented by five
hostels with 350 beds. The geographical concentration is relatively high as 10 hotels and almost 800 rooms are reachable within a
ten-minute walk from the Ångfärjan district.
There are eight branded hotel properties in Helsingborg, which together account for 75 per cent of the total room supply. Nordic Choice
Hotels has the strongest presence as they run three hotels under two
brands, followed by Elite Hotels running two hotels. Eleven hotel properties are thus unbranded, but some of them are affiliated to marketing
chains, such as Hotell Linnéa’s and Hotel Maria’s connection to Sweden
Hotels.
THERE ARE FIVE HOTELS IN HELSINGBORG WITH MORE THAN
100 ROOMS AND ALL OF THEM ARE BRANDED.
Scandic Helsingborg Nord has 237 rooms and is the largest hotel,
followed by Elite Hotel Marina Plaza with 194 rooms and ProfilHotels’
Hotel Horisont with 164 rooms. The unbranded hotels are relatively
small, with the average property having 33 rooms and the largest only
extending to 59 rooms.
Eleven hotels are positioned in the midscale segment, accounting
for almost 60 per cent of the total room supply. Three hotels are classified as budget hotels, but they have only 59 rooms between them, and
half of them are located on the outskirts of Helsingborg. There is also
a strong concentration to full-service hotels, which account for 70 per
cent of the total room supply. There is only one select-service hotel.
B U D GET
EC O NO MY
U P SC A L E
PRIC E
LE VE L
M I D SC A L E
LIMITED -SERV IC E
SELECT-SERV ICE
SE RVIC E
LE VE L
F U L L- SE RV I C E
G L O BA L B R A N D
UNB R A ND ED
BRAND
LE VE L
R EG I O N A L B R A N D
Source: A nnordia
R E G I O N
HELSI NGBORG A RENA
W h en opening in Novembe r 2 01 2 , it significantly
i n creased Hel singbo rg’s eve nt
an d exhibition capacity, eve n
tho ugh its primary use is f or
i n d oo r sports.
EXISTING SUPPLY IN THE MUNICIPALITY OF HELSINGBORG
LUX URY
UPS CAL E
2 HOTELS
35 2 R O O M S
M I DS CAL E
5 H OT ELS
2 1 4 ROOM S
5 HOTELS
572 ROOMS
1 HOTEL
63 ROOMS
ECON OM Y
1 H OT EL
96 ROOM S
2 HOTELS
86 ROOMS
B UDGET
3 H OT ELS
59 ROOM S
LIM IT ED-S ERV IC E
SE L EC T- SE RV I C E
F U L L- SE RV I C E
So u rc e : A n n o rd ia
45
H O TEL DEV E LO PMENT
T h e on ly c on fi rmed
n ew deve lopment in
H e ls i n gborg i s a 2 05-ro om
h ot e l locate d in the new
Metropol di strict.
H I S T O R I C A L
S U P P L Y
T
AV ER A GE N UM B ER O F R OO M S AVAI LA B LE P ER DAY
HISTORICAL SUPPLY 2004-2013
19
1, 359
18
18
18
18
18
18
18
18
ROOMS
AVA I L A B L E
16
HOTELS
1, 2 39
2 004
2 005
2006
2007
2008
2009
2010
2011
20 1 2
20 1 3
So u rce: S tati sti c s Swe d e n
here has been little growth in the
supply of rooms
in the municipality of
Helsingborg during the
last decade. From 18
hotels and about 1,240
rooms available on average per day in 2004,
the supply has increased
to 19 hotels and 1,360
rooms available last year.
This is equivalent to an
average annual growth
of 1.1 per cent.
Maria Inn opened
last year with 32 rooms
and is the most recent
opening in Helsingborg.
Before that, and with the
exception of two small
hotels in the country,
the Hotel Tornet and the
Hotel Maria were the
latest openings in 2006
with 59 and 16 rooms
respectively.
There have also been
some hotel closures during the last decade. Two
of the most noteworthy
are the closure of the
Hotel Continental with
49 rooms in 2004 and
the acquisition of the
Motel Kronan, which
had 27 rooms, by the
municipality in 2008. In
addition, the Radisson
SAS Grand Hotel and
the Best Western Hotel
Högvakten merged in
2005 and subsequently
became the Clarion
Grand Hotel Helsingborg.
F U T U R E
S U P P L Y
T
he hotel market
in the municipality of Helsingborg
will expand in the next
few years partly through
the construction of new
hotels and partly because existing hotels will
increase their number of
rooms.
At present, there is
only one confirmed new
development. A 205room hotel is currently
under construction in
the new Metropol district, located about 500
metres from the central
station. It is set to open
during the autumn of
2015 and will be operated by the Winn Hotel
Group under the flag of
Park Inn by Radisson.
M A R K E T
DEMAND FOR
HOTEL ROOMS
ALL-YEAR-ROUND DESTINATION, WITH HIGH OCCUPANCY
RATES AND STRONG PRICE
DEVELOPMENT.
GROUP
CONFERENCE
O V E R V I E W
A
2004
ROOM S AVAI L AB LE*
2.8%
1 ,2 3 9
2005
0.5 %
1 ,245
2006
1.8%
2007
1 ,2 68
4.8%
1 , 328
B U SI N E SS
EUROPE
O U T SI D E N O R D I C S
NORDICS
O U T SI D E SW E D E N
O U T SI D E E U R O P E
O r i g i n o f vi si tors
i n te r ms o f th e
n u mb e r o f o ccupied
b e d s, 20 1 3.
O RIGIN
SW E D E N
2008
1.1%
Ta rg e t g ro u p s
i n te r ms o f the
n u mb e r o f ro oms
so ld , 20 1 3.
TARGE T
GRO UPS
bout 314,000 rooms were sold in the municipality of Helsingborg last year compared to 257,000 in 2004. This is equivalent
to an average annual growth of 2.5 per cent during the last ten
years. While the average growth on weekdays amounted to 2.0 per cent,
the weekend growth reached 3.3 per cent, indicating Helsingborg’s positive development as a tourist and leisure destination.
The corporate sector is still the major force in the market, with business and conference travellers accounting for 64 per cent of all rooms
sold last year. Their combined market share has also expanded by four
percentage points since 2004.
International guests occupied more than 92,000 beds in the municipality of Helsingborg last year, which corresponds to 19 per cent of
the market. Nearly 80 per cent arrived from a non-Nordic country and
23 per cent were non-European. International guests have increased by
15 per cent during the last ten years, which is half the rate of their Swedish equivalents. The largest increase in occupied beds was accounted
for by guests from the other Nordic countries.
HEL SI NGBORG
L E I SU R E
1 , 31 3
2009
0. 2 %
1 , 31 1
2010
1.1%
2011
1 , 325
0. 1 %
1 , 324
2012
1 . 6%
2 0 13
1 , 34 6
1. 0 %
1 , 35 9
R OOM S S OL D*
2.9%
70 3
6.0%
745
6.5 %
794
6.0%
841
2 . 7%
818
2 . 8%
796
4 . 6%
8 32
0. 3%
8 30
3. 6%
860
0 . 2%
861
OCCUPANCY**, %
6bp
56. 8
3 13 bp
59. 9
2 72 bp
62 . 6
75 bp
6 3.4
1 03bp
6 2.3
1 62 bp
6 0 .7
2 1 0bp
6 2.8
1 6bp
6 2.6
1 24 bp
6 3.9
50bp
6 3. 4
AR R , S EK
1 .3 %
695
2 .5 %
71 3
3 .6%
73 8
4.8%
773
2 . 6%
793
1 . 7%
780
0. 7%
775
8. 2 %
8 38
2 . 5%
817
1. 5 %
8 30
R EVPAR , S EK
1 .2%
3 95
8.2 %
42 7
8 .3 %
462
6.0%
490
0. 9%
494
4.2%
473
2 . 8%
486
8. 0%
5 25
0. 6%
5 22
0.8%
5 26
*Rooms available and rooms s o l d p er a n n u m pres ented a s avera g es p er day.
**bp is sho rt for basis point , w h ich is a u n it equ a l to o n e h u n dred t h o f a p e rc e nta ge p o i nt.
So u rc e : Statis tics Sweden
47
B E N C H M A R K
G R O U P
A
benchmark group has been selected to
present some key indicators of the hotel market in Helsingborg. The group
consists of all the branded hotel properties in
the municipality, thus comprising eight hotels and 1,080 rooms:
•
•
•
•
•
•
•
•
Best Western Hotel Duxiana
Clarion Collection Hotel Helsing
Clarion Grand Hotel Helsingborg
Comfort Hotel Nouveau
Elite Hotel Marina Plaza
Elite Hotel Mollberg
Hotel Horisont
Scandic Helsingborg Nord
There are 11 hotels remaining, which are
small unbranded properties that together account for 362 rooms.
THE ARR OF THE BENCHMARK GROUP INCREASED BY THREE PER CENT TO SEK 853
LAST YEAR.
It has thus climbed 22 per cent in the last
decade, which corresponds to a real price increase of nine per cent. The benchmark group
enjoys a substantial price premium relative to
the other hotels in Helsingborg. The ten-year
average amounts to nine per cent, but the
premium reached 15 per cent last year.
The benchmark group recorded an overall occupancy rate of 65 per cent in 2013. It
ranged from 55 per cent when only considering weekends (Fri-Sun), to 74 per cent only
counting weekdays (Mon-Thu). The occu-
pancy rate has been stable at this level for the
last four years. Comparing the benchmark
group’s past ten-year performance with that
of the other hotels in Helsingborg, its overall occupancy rate outperforms them by sex
percentage points. When only considering
weekdays, the difference increases to 11 percentage points.
THE BENCHMARK GROUP HAS ALSO SUBS TA N T I A L LY O U T P E R F O R M E D T H E O T H E R
HOTELS IN HELSINGBORG IN TERMS OF
REVPAR.
The benchmark group achieved SEK
556 in RevPAR last year, which corresponds
to a 37-per cent increase since 2004. It was
also more than 30 per cent higher than how
the other hotels performed. The benchmark
group’s strong development in RevPAR has
M A R K E T
A C R O W D E D PR O M E NA D E
Th e b e n c h m a r k g ro u p ’s o c c u p a n c y rat e
p e a ki n g at 9 1 p e r c e nt i n Ju ly l a st ye a r
i s a st ro n g i n d i c at i o n o f He l s i n g b o r g ’s
p op u l a r i t y a s a s u m m e r d e st i n at i o n .
DEF I NI T I O NS
A RR - T h e ave ra g e ro o m rate i s c a lc u late d by d i vi d i n g th e tota l ro o m reve n u e by th e n u mb e r o f ro oms s ol d.
OC CU PA N CY R AT E - R o o ms so ld exp re sse d a s a p e rc e nta ge o f ro o ms ava i la b le .
REV PA R - R eve n u e p e r ava i la b le ro o m i s a p e r fo r ma n c e me tr i c c a lc u late d by mu lti p ly i n g th e A R R a nd occupancy rate.
ARR
OCC.
R E V PA R
T h e b e n c h ma r k gro u p
T h e re ma i n i n g h ote ls i n th e mu n i c i p a li ty o f H e lsi n g b o rg
KEY INDICATORS 2004-2013
BEN C H M A R K
GROUP
R EMA INING
HO TELS
71
61
58
65
64
65
62
57
54
50
H : 85 3
65
56
52
66
65
59
65
62
57
55
H: 74 2
L: 6 8 9
L: 69 6
H : 55 6
H: 4 25
L: 34 6
L: 4 0 7
20 0 4
to some extent been caused by higher occupancy rates, but primarily by price increases.
HELSINGBORG HAS THE VALUABLE CHARACTERISTIC OF BEING ABLE TO COMPENSATE FOR THE LESS ACTIVE CORPORATE
SECTOR DURING THE SUMMER WITH A
LARGE INFLUX OF LEISURE TRAVELLERS.
It is thus only subject to mild seasonal
fluctuations. The occupancy rate of the
benchmark group peaked at 91 per cent in
July last year, while the business-intense periods of late spring and early autumn reached
68-74 per cent. Another indication of mild
seasonal fluctuations is stable prices over
the year. The ARR of the benchmark group
bottomed last year at SEK 797 in July and
peaked at SEK 901 in September, which is
only a difference of about SEK 100.
20 0 5
20 0 6
20 0 7
20 0 8
20 0 9
20 1 0
20 1 1
20 1 2
201 3
So u rc e : Stati s tics Sweden
KEY INDICATORS JAN-DEC 2013
BE N C H M A R K
GROUP
R EMA INING
HO TELS
91
77
70
64
52
H:901
L: 8 0 6
H : 7 25
49
54
57
53
47
68
59
74
64
58
68
61
66
66
55
62
5252
42
H: 79 7
L: 6 73
H: 5 9 5
L: 4 38
L: 303
JAN
FEB
MAR
APR
M AY
JUN
JUL
AUG
SE P
OCT
NOV
D EC
So u rc e : Stati s tics Sweden
49
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