Craftmark Catalogue 2013-14

Craft in a
Contemporary
World
Catalogue 2013–14
3
Foreword
Catalogue 2013-14:
Crafts in a Contemporary World
The Craftmark program, instituted in 2004, is today the
largest certification mark for genuine, Indian hand-crafted
products. Over the years, we have been able to build
“integrity”, “quality” and “cutting edge design” as some
of the core values we are synonymous with, evidenced by
endorsements from large format global chains like West
Elm and Ten Thousand Villages who regularly source
our products. Today, we have an artisan network of over
20,000 artisans spanning 20 states of India.
This year’s catalogue showcases some of the recent
organizations to join the program and brings together a
diverse array of traditional crafts—with a contemporary
twist in application. So, phetia-printed fabrics traditionally
used for bridal attire have been converted to naturally
dyed indigo table and bed linen, the dried gourd vegetable of Meghalaya takes the form of interesting loufa bath
products, ceremonial Longpi (black) pottery of Manipur is
transformed to a stunning collection of modern tableware,
tie-dye techniques used for turbans in Rajasthan become a
vibrant collection of quilts, rustic sabai grass baskets from
West Bengal morph into elegant storage containers and
the kalamkari technique of depicting mythological events
in southern India forms interesting decorative items.
While the focus has been on creating products that appeal
to contemporary aesthetics and functionality, the core
remains the artisan’s skill and technique, linking us to a
more textured past, in which creativity and the touch of a
human hand enriched the daily experience of life.
We hope you enjoy sourcing from this catalogue.
Please write into us with your queries at
contact craftmark@aiacaonline.org.
We look forward to hearing from you.
The Craftmark team
Craftmark is an initiative of the All India Artisans
and Craftworkers Welfare Association (AIACA) a
membership-based apex body for the handloom and
handicraft sectors in India. AIACA seeks to represent a
range of organizations in these sectors and to engage
in policy advocacy activities aimed at increasing the
domestic and international market for handloom and
handicraft products along with improving the standard
of living of craft workers and to explore new and commercially sustainable models of livelihood promotion.
All India Artisans and Craftworkers Welfare
Association (AIACA): 18, Community Centre,
3rd Floor, East of Kailash, New Delhi 110065;
Phone: +91-11-26416491/93/94 | www.aiacaonline.org
4
AIACA - Craftmark 2013-14
Contents
Content
Bed Sheets
Bed Linen
4
Loufa
Spa & Bath
Quilts
Soap Dish
Rug
Soaps
18
Box
Pillow Covers
Kids
Collection
Cushions
Baby Quilts
20
Toys
Basket
Place Mat
Soft Toys
Dining
Ware
Table Cloth
8
Runner
Box
Our Craft
Partners
Cushion
Wall Hanging
Tissue Holder
Baskets
Black Pottery
Table Linen
Living
Room
Ceramic Toys
Cushions
Rugs
16
24
5
4
AIACA - Craftmark 2013-14
Bed Linen
Bed Linen
Bedspreads
90”X108”
Quilts
110”X90”
Rug
6’X4’
Box
10.5”X3”
M127-13-01
M127-13-02
M127-13-03
M127-13-04
M127-13-05
M127-13-06
M127-13-07
M119-13-01
M119-13-02
M119-13-04
M119-13-05
M110-13-01
M88-13-01
M119-13-03
5
6
AIACA - Craftmark 2013-14
Bed Linen
Bed Linen
Pillow Covers
25”X15”
M127-13-08
M127-13-10
Cushions
16”X16”
Place Mat
18”X12”
M127-13-09
M127-13-11
M127-13-13
M127-13-12
M127-13-14
M127-13-14b
M127-13-15
M127-13-16
M127-13-17
M127-13-18
M127-13-19
M127-13-20
M127-13-21
M127-13-22
M127-13-23
M127-13-24
M127-13-25
7
8
AIACA - Craftmark 2013-14
Dining Ware
Dining Ware
Table Cloth
45”X40”
Runner
72”X15”
Box
7.5”X3”X2.5”
Cushion
16”X16”
Wall Hanging
11.5”X14”
M127-13-26
M118-13-01
M56-13-01
M26-13-01
M56-13-02
Wall Hanging
9”X9”
M56-13-03
9
10
AIACA - Craftmark 2013-14
Dining Ware
Dining Ware
Tissue holder
M56-13-04
9.5”X4.5”X2.5”
Roti Box
30”X3”
Tray
11”X1.25”
M88-13-07
M88-13-08
M56-13-05
Wall Hanging
29.5”X18.5”
Round Basket
M88-13-03
11.5”X14”
M88-13-09*
M26-13-05
M88-13-04
Wall Hanging
M88-13-11
25”X14”
Bread Basket*
M88-13-05
11.5”X14”
M88-13-06
*Small /Medium / Large size option available
M26-13-05
M88-13-10
*Small / Large size option available
11
12
AIACA - Craftmark 2013-14
Dining Ware
Dining Ware
Noodle Bowl
3.5”X6.5”
Wine Kettle
7”X8”
Lamp
6.5”X6.5”
Round Coffee
Mug
Black Pottery
M62-13-01
M62-13-02
M62-13-03
M62-13-04
6.5”X3.5”
Round Tea
Mug
M62-13-05
6”X2.5”
Square Tea
Mug
M62-13-06
2.5”X2.5”
Oval Tray
11”X4.5”X1.5”
M62-13-07
Sugar Pot
3.5”X12”
M62-13-08
13
14
AIACA - Craftmark 2013-14
Dining Ware
Dining Ware
Table Covers
60”X90”/40”X45”
Runners
12”X60”
Table Linen
M133-13-01
M127-13-28
M127-13-29
M127-13-30
M127-13-33
M127-13-34
M124-13-01
M127-13-35
M127-13-36
Table Mat*
18”X12”,12”X12”
*Set of six table mats + napkins
M127-13-27
M127-13-37
M133-13-04
M133-13-05
M127-13-37
M127-13-31
M133-13-02
M127-13-32
M133-13-03
15
16
AIACA - Craftmark 2013-14
Living Room
Living Room
Cushions
16”X16”
M26-13-02
M26-13-03
M118-13-02
M118-13-03
M56-13-06
M118-13-04
M118-13-05
M118-13-06
Rugs
5’X8’
M137-13-01
M137-13-02
M137-13-03
M137-13-04
17
18
AIACA - Craftmark 2013-14
Spa & Bath
Spa & Bath
Loufa
4.5”X3”
Loufa
10”X3”
Loufa
12”X3”
Loufa
3.75”X2.5”
Soap Dish
5”X3.5”
Soap Round*
50g
Soap Bar*
50g
*Availabe in assorted fraganaces
M138-13-01
M138-13-02
M138-13-03
M138-13-04
M138-13-05
M129-13-01
M120-13-01
19
20
AIACA - Craftmark 2013-14
Kids Collection
Kids Collection
Baby Quilts
45”X60”
Toys
M48-13-01
M48-13-02
M139-13-01
M149-13-01
M18-13-01
M18-13-02
M84-13-01
M84-13-02
a
a
b
c
M149-13-03
Wind-chimes
17.5”X60”
Baskets
17.5”X60”
M149-13-02
c
b
M149-13-04
M106-13-01
M87-13-01
M87-13-02
M106-13-02
M106-13-03
M106-13-04
21
22
AIACA - Craftmark 2013-14
Kids Collection
Kids Collection
Soft Toys
M18-13-03
M48-13-03
M48-13-02
M149-13-03
M48-13-03
M18-13-04
M48-13-04
M48-13-05
M18-13-05
M18-13-06
M139-13-02
M139-13-03
M139-13-04
M149-13-04
Ceramic Toys
M55-13-01
M55-13-02
M55-13-03
23
24
AIACA - Craftmark 2013-14
Our Craft Partners
Our Craft Partners
Aavaran
M127
BEER Singh
Aavaran is the marketing
identity created by the
Centre of the Study of
Values (COS-V) for the
Dabu and Phetia blockprinting artisans of the
hamlet of Chippo ka Akola
near Udaipur, Rajasthan.
Under the CSR program
of Vedanta, COS-V provides marketing support,
stitching and embroidery
training to the women
artisans in the region.
Baladarshan
M87
Baladarshan is a Charitable
Public Trust which operates
in underdeveloped areas
of Chennai. The organization’s programs focus on
improving the quality of life
of people living in slums
through education, building self-confidence and
livelihood projects.
M106
Beer Singh is a wooden
decoratives’ craftsman. His
range of products varies
from birds, fishes and
animals in attractive shapes
and sizes. The craft was initiated by his grandfather in
the year 1980. At present,
as it is a family tradition, 4
members practise this art
form. The wood used is
Safeda wood.
Dastkar Ranthambore
M48
Dastkar Ranthambore
evolved out of a need to
rebuild the communities
in the Sawai Madhopur
area of Rajasthan who had
been displaced due to the
creation of Ranthambore
National Park for endangered tigers. Dastkar, an
organization working since
early 1980 to promote
craft-based livelihoods,
took charge of the income
generation programme in
the area in 1989.
25
26
AIACA - Craftmark 2013-14
DWARAKA
Our Craft Partners
M56
GAURI INTERNATIONAL
DWARAKA (Development
of Weavers and Rural
Artisans in Kalamkari Art)
is a not for profit initiative
of the The Dwaraknath
Reddy Ramanarpanam
Trust. DWARAKA works
with Kalamkari artists in
the town of Srikalahasti in
Andhra Pradesh. In addition to regular product
development interventions,
DWARAKA has set up a
separate artisan Community
Development Fund.
EASTERN EXPORTS
M137
Eastern Exports has established a strong foothold in
the market as a prominent
manufacturer, exporter
and wholesaler of home
furnishings in Bhadohi,
Uttar Pradesh. Their core
expertise lies in handtufted carpets.
M139
Gauri International is
based in Dehradun and
aims to empower women
in the area through creating livelihoods based on
the hand-skills of crochet
and hand-knitting.
HAO CRAFT
M62
Hao craft works with young
artisans from Manipur in
north east India. The group
is engaged in traditional
black pottery craft. Products
are made using black stone
and accented with bamboo.
Their product ranges varies
from coffee mugs to cooking pots. As a whole, they
are able to attract people
towards potteries by giving
them beautiful shapes with
new ideas.
27
28
AIACA - Craftmark 2013-14
KADAM-HAAT
Our Craft Partners
M88
KRIYA RYNJAH
Kriya Rynjah is an independent product and graphic
designer who has initiated
an innovative design project
with sponge gourd, commonly known as Loofah.
Production is a multi-level
process beginning with initial harvesting in Meghalaya,
subsequent cutting and
shaping in Wazirabad, U.P.
Kadam-Haat is working
for sustainable livelihood
development for women
& youth of rural West
Midnapore, West Bengal
through promotion of
sabaii grass, bamboo and
terracotta crafts .
KGU
M18
KGU- Kumaon Grameen
Udyog is a Section 25
company set up by the
Central Himalayan Rural
Action Group (CHIRAG),
a non-profit grassroots
development organization
headquartered in Sitla,
Nainital district, Uttarakhand.
It has been working with
rural communities in the
central Himalayas since
1986. KGU has a small team
that works with local knitters and handloom weavers.
M138
LAST FOREST
M129
Last Forest (Pebbles) soap
and lip balms (sub-brand
of Last Forest Pvt. Ltd.)
are hand-made in the
Kurumbadi tribal hamlet
of Tamil Nadu. One of the
houses in the village is
converted into the soap
and balm manufacturing unit, complete with
the soap mould and
other equipment and local
women are employed in
production.
29
30
AIACA - Craftmark 2013-14
NEEV
Our Craft Partners
M120
R.B. FABRICS
Neev Herbal Handmade
Soaps is a social enterprise
that reveres and celebrates
harmony between man and
nature. It aims to produce
the highest quality handcrafted herbal products
while providing a dignified
means of employment for
rural women and regenerating rural economy.
OCHRE
M55
Ochre Ceramics and
Pottery is a small private
enterprise based in the village of Vadod near Anand
in Gujarat. Started in 2004,
it works with local people
and focuses on local materials to design and manufacture ceramic products.
Ochre’s vision is to use local
craft skills and materials to
redesign functional ceramic
products that have a wider
market. The raw materials
used are ceramic clay and
glazes (lead free).
M119
R.B. Fabrics employs
women artisans involved in
the tying process who live
within a 10-15 kilometre
radius of the Haddi Mill.
The company is constantly
experimenting with new
techniques and products
made using tie-&-dye.
SHRUJAN
M26
Shrujan began in 1969 as a
small initiative to aid families
in Kutch who had been severely affected by a drought
in the region. Today, it works
with 16 different styles of
embroidery, done by 3,500
women across 100 villages
in the region.
31
32
AIACA - Craftmark 2013-14
TOUCHY EXPORTS
M149
Touchy Exports works with
communities living in the
underdeveloped areas of
Tughlakabad Extension in
Delhi. They aim to make the
artisans independent and
self-employed by providing them opportunities
for income generation.
They make a variety of
kids products including
soft toys, felted toys and
organic cotton toys.
VINIYOG TEXCOT
M133
Viniyog Texcot Pvt Ltd. is
a Nagpur-based manufacturer of ethnic womenswear
and home furnishings made
exclusively from handwoven
and hand-block printed
fabrics. As recognition of its
sincere efforts it has already
been given Handloom mark
and Silk mark by the Govt.
of India.
Concept, Styling & Design: Ishan Khosla Design
Photography: Anshuman Sen
Cover Photo: Bharath Chandrasekhar
18 Community Center, 3rd Floor,
East of Kailash, New Delhi 110065, India
Phone: +91 11 26416491/93/94
Fax: +91 11 26416491
www.aiacaonline.org