New Jersey Media Kit

Transcription

New Jersey Media Kit
Advertising Rates
and Coverage
The Sun Newspapers are mailed each
Elauwit Media publications are
mailed free of charge to thousands of
people in their market – something
traditional newspapers cannot claim.
As more and more people turn away
from subscription-based newspapers,
Elauwit publications are often the
only option for businesses that need
to reach the most desirable
communities.
Our value goes beyond market
penetration. It is in the unique bond
we build with the communities we
serve. Elauwit publications are
exclusive to a particular community.
No wire content. No filler. Only local,
relevant news people eagerly await
each week.
week to some of New Jersey’s most affluent
communities. Each Sun is specific to the
community it serves, and provides members of
the community with engaging news exclusive
to their town. The communities covered by Sun
Newspapers have median incomes more than
twice the national average and the unique
bond between our readers and their local
community newspapers lever a relationship
other publications cannot.
sunne.ws is Elauwit Media’s local news
website. Each region’s “Sun Spot” (Web site)
is a unique site full of community news and
tidbits from around the region, and useruploaded videos, comments, discussions and
photos. The Sun Spot is designed to drive
reader engagement; users register to earn
points and become the “Ra (Sun God)” of the
site, share news with friends, and earn prizes
from Elauwit. Advertisers benefit from the
unique ability to target a younger, more
engaged user than they would find on
competing digital platforms.
Business Trends is South Jersey’s marketleading business monthly. It is direct-mailed to
7,500 business leaders in Burlington, Camden
and Gloucester counties each month and
provides South Jersey’s influential decision
makers with vital information on the local
economy, government and other businesses.
Florence
Delanco
Philadelphia
Mansfield
Burlington
Edgewater
Park
Riverside
Springfield
Willingboro
Westampton
Delran
Riverton
Palmyra
Cinnaminson
Eastampton
Mt. Holly
Moorestown
Pemberton
Hainesport
Pennsauken
Maple
Shade
Camden
Collingswood
Lumberton
Mt. Laurel
Cherry Hill
Southampton
Haddon Twp.
Audubon Haddonfield
Cherry Hill
Haddon
Heights
East
Bellmawr Barrington Lawnside
Magnolia
Voorhees
Runnemede
Somerdale
Gloucester
City
West
Deptford
Woodbury
Marlton
Stratford
Lindenwold
Gloucester
Twp.
Wenonah
Clementon
Berlin
Pine
Hill
Shamong
Pine
Valley
Mantua
Pitman
Tabernacle
Gibbsboro
Woodbury
Heights Deptford
Harrison Twp.
Medford
Waterford Twp.
Washington
Twp.
Publication
Cherry Hill Sun
Haddonfield Sun
Marlton Sun
Medford Sun
Moorestown Sun
Mt. Laurel Sun
Shamong Sun
Tabernacle Sun
Voorhees Sun
Washington Twp. Sun
South Jersey Classifieds
Sun Newspaper
and Sun Spot
Winslow
Zip
08003
08033
08053
08055
08057
08054
08088
08088
08043
08080/08012
All
Rate
$14/inch
$12/inch
$14/inch
$14/inch
$14/inch
$14/inch
$5/inch
$5/inch
$14/inch
$14/inch
$55/inch
Circulation
11,000
6,500
10,500
9,000
8,000
10,500
2,500
2,500
8,000
10,500
79,000
Sun Spot
Combination Discounts
• 2 papers:
• 4 papers:
• 6 papers:
• 8 papers:
5 percent
10 percent
15 percent
20 percent
Frequency Discounts
• 6 weeks:
• 12 weeks:
• 26 weeks:
• 48 weeks:
10 percent
15 percent
20 percent
30 percent
Note: Insertions for frequency
discounts must be placed within 12 month period.
South Jersey Business Trends All of Burlington, Camden, Gloucester Counties $20/inch 7,500
Raritan
Hillsborough
Delaware
Township
East Amwell
Franklin
Montgomery
Rocky
Hill
South
Brunswick
West Amwell
Princeton
Hopewell
Plainsboro
Cranbury
Lawrenceville
West Windsor
Ewing
Pennsylvania
East
Windsor
Trenton
Robbinsville
Hamilton
Sun Newspaper
Upper
Freehold
Bordentown
Publication
Zip
Rate
Circulation
08560/08525/08534
Hopewell Sun
Lawrenceville Sun 08648
$8/inch
$8/inch
8,600
9,500
Montgomery Sun
08502/08558
$8/inch
6,000
Princeton Sun
08540/08542
$12/inch 14,000
Robbinsville Sun 08691
West Windsor Sun 08550
$8/inch
$8/inch
6,300
6,500
Central Jersey Classifieds All Towns $25/inch 50,900
Combination Discounts
• 2 papers: 10 percent
• 4 papers: 15 percent
• 6 papers: 20 percent
Frequency Discounts
• 6 weeks:
• 12 weeks:
• 26 weeks:
• 48 weeks:
10 percent
15 percent
20 percent
30 percent
Note: Insertions for frequency
discounts must be placed within 12 month period.
Elauwit Media does way
more than just sell ads in our
weekly newspapers. We’re
a full-service media company
that can help you with
everything from branding to
direct mail campaigns.
Want to enhance your print ad
in our newspapers? There are
ways to make that happen.
Need a strong presence online
to engage customers? Or
maybe you just need help
getting off the ground with
your logo and company
identity. We can do that, too.
Contact your marketing
consultant to discuss any of
these packages. If you want
something you don’t see here,
just ask. Chances are if we
can’t do it, we know somebody
who can.
ENHANCE
YOUR ADVERTISING CAMPAIGN
AD EXTRAS
COLOR: Make your ad really pop off the page with full color.
Your company and product will look vibrant and communicate
your message crisply to every reader of our paper.
PLACEMENT: Make sure your ad is seen by exactly the folks
you want. Need to be on the calendar page? How about
obituaries? Or page 3? We can make that happen.
INSERTS
PREPRINTS: Got a menu or flyer you’d love to have in
everyone’s mailbox, but don’t have a budget for postage?
Let us get your piece into the homes we reach, at a fraction
of the cost of direct mail.
PRINTING: Yes, we can print your inserts for you too.
Send us over the file (or let us design it!), give us the specs
and we’ll print you a beautiful insert and send it out to any
of the towns we reach.
Only
$200
per paper
Only
$50
per paper
Only
$45
per thousand
Only
$130
per thousand
DETACHED CARDS
Imagine sending a post card to everyone in an Elauwit
community, at a fraction of the cost! Detached cards allow
you to send a 5” x 8” post card into homes with our
newspapers. The card is completely separate from the paper.
Great and unique impact!
Only
$170
per thousand
STICKY NOTES
Front-page sticky notes are the boldest way to reach your
potential customers. Let Elauwit print a 3”x 3” full-color
sticky note for you and affix it to the front page of the
newspaper, where everyone is guaranteed to see it.
108 Kings Highway East, 3rd Floor
Haddonfield, NJ 08033
p: 856-427-0933
f: 856-427-0934
sales@elauwitmedia.com
www.elauwitmedia.com
Only
$199
per thousand
DIRECT MAIL
Have a need to reach a town without a Sun newspaper?
The desire to stand out aside from your print advertising?
Let Elauwit custom design and execute your direct-mail
campaign. We’ll handle it all, start to finish.
Starting
at only
$3,000
BRANDING
Brand, logo and identity are important, but are expensive
pieces to starting a new business or launching a new
product. Leverage the resources of Elauwit to get a custom
brand identity done at a fraction of what a full-service agency
would cost.
Only
$250
Fine print: Back cover placements require purchase of color. Placement only available for 30” ads or larger.
Minimum quantity for inserts and detached cards is 10,000. Minimum quantity for front page sticky-notes is
25,000. Detached cards must be purchased for entire papers’ circulation.
DISPLAY ADVERTISING
MY SUN DEAL
Sun Spot Community
We call our local community Web sites Sun Spots because they cover everything under the sun. Yep, we’re creative like that
(or cheesy, depending on how you look at it). On each Sun Spot visitors find news, user-uploaded photos and videos, opinions and
commentary, games and event listings, all of which are exclusively about their town.
DISPLAY ADVERTISING $
Each Sun Spot offers unlimited advertising space, ensuring exposure for your message. All ads appear on each page - right next
to local content!
BOX
BIG BOX
SLIDING BILLBOARD
300 x 250 pixels
300 x 600 pixels
960 x 30 pixels
$25 per thousand impressions
$30 per thousand impressions
$40 per thousand impressions
MY SUN DEAL
$
Do you have a great product you want to offer at an unreal price? Then you should be the
next MySunDeal.
Having an offer on MySunDeal means truckloads of cash and streams of new customers.
All you do is come up with a great discount on a product, give the Sunne.ws team the
details, and count the new faces in your business.
The best part of all: no up front cost. You just pay us a commission on your actual closed
sales, and even get to set a minimum number of purchases needed for the deal to work; if
there’s not enough folks for it to be worth your while, you don’t need to sweat it.
BUY AN AD
SUN SPOTS
If you want in on this, just pick up
the phone or drop an email:
Cherry Hill
Haddonfield
Marlton
Medford
Moorestown
Mt. Laurel
p: 856-427-0933
e: sales@elauwitmedia.com
w: www.sunne.ws
Voorhees
Washington Township
Collingswood
Maple Shade
Haddon Township
Cinnaminson
Fine print: all display ads require a minimum purchase of 10,000 impressions. MySunDeals are
subject to approval based on quality of deal and availability; commission is 30% of closed sales.
Delran
West Deptford
Deptford
Pennsauken
Burlington Township
Audubon
Elauwit Media
108 Kings Highway East, 3rd Floor
Haddonfield, NJ, 08033
Elauwit Media
103 Carnegie Center, Suite 300
Princeton, NJ 08540
p: 856-427-0933
f: 856-427-0934
p: 609-751-0245
f: 856-427-0934
sales@elauwitmedia.com
www.elauwitmedia.com
sales@elauwitmedia.com
www.elauwitmedia.com