Advertisers - Alton Daily News

MEDIA KIT
227 Market Street * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com
In case you missed it.......
On Jan. 12th, 2015 the Big Z got bigger and better. We added an FM
signal at 94.3 and began live streaming.
The Big Z at 94.3 sounds better, goes farther, and the night signal is
as good as the day signal.
And our streaming signal makes our programming available
anywhere in the world.
What it means to you...
Your radio ad dollars are more effective. More people listening
means greater response
You get all of our distribution platforms at no additional cost: FM
and AM over the air; streaming on desktop, laptops, tablets, and
smart-phones.
The Big Z is on every platform the listener desires. And your ads are
on all those platforms, too; at no additional cost!
WBGZ truly is Radio for the River Bend!
The Big Z is locally owned and operated and has been since 1948.
We just got bigger and better to serve you and the community more
effectively.
We've grown our business so that we can help you grow yours.
227 Market Street * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com
PROFILE
Station:
WBGZ, Radio for the River Bend
Frequency:
94.3FM - 1570AM
Ownership:
Metroplex Communications, Inc.
Format:
Audience Demo:
News/Talk
Adults 45-54: 27%
Adults 55-64: 23%
Adults 65+ : 20%
Adults 35-44: 18%
Average Household Income:
WBGZ 94.3 FM - 1570 AM is the community's choice
for local news, sports, weather and event information.
WBGZ airs more that 25 local newscasts every
weekday and nearly half that many on Saturdays and
Sundays. In addition, local news is available 24/7 on
WBGZ's on-line newspaper, www.AltonDailyNews.com.
More than 150 high school sports broadcasts are
aired on WBGZ each year.
WBGZ 1570 AM has been serving the people of the
Alton River Bend region since 1948. Originally known
as WOKZ, the station's call letters were changed to
WBGZ in 1984, WBGZ 94.3 FM went live January
2015. WBGZ is locally owned and operated, with the
principal stockholder, Sam Stemm.
WBGZ 94.3 FM - 1570 AM is the only radio station
devoted specifically to the happenings in the Alton
River Bend area. Advertisers reach potential
customers who are local residents invested in the
events of the community. WBGZ's advertising
professionals are ready and able to help you cultivate
WBGZ's loyal audience.
$78,278
WBGZ 94.3 FM – 1570 AM is staffed with local radio
professionals who live and work right here in the River
Bend. WBGZ's staff is invested in the community and
active in local civic organizations. Current WBGZ staff
members carry on the tradition established by local
radio icons such as Allen Riehl, Ed Palen, Clyde
Wiseman, Marshall Pope, Helen Hamer Walters,
Layne Vernardos, DeWayne Staats, and Jim Scanlan.
WBGZ 94.3 FM – 1570 AM is local radio at its finest
and the envy of many communities not fortunate
enough to be served by local radio. Local ownership,
local staff, loyal listeners, and a tradition of strong
local advertising support make WBGZ a jewel that
delivers substantial return on investment for
advertisers. Let our advertising specialists show you
how.
LISTENING AUDIENCE:
WBGZ CUME : 49,900
(Cume=the total number of different people who listen to a station
for at least five minutes in a day-part. Also called Unduplicated Audience.)
WBGZ CUME RATING BY DAYPART
6AM-10AM
32.2%
10AM-2PM
29.4%
2PM - 6PM
6PM-12AM
23.5%
14.9%
WBGZ LISTENERS BY DAYPART, AGE AND GENDER
18-25
26-49
50+
MALE
FEMALE
22.0%
47%
31.0%
57.3%
42.7%
6AM-10AM
26.0%
38.7%
35.3%
52.7%
47.3%
10AM-2PM
31.7%
35.8%
32.5%
51.7%
48.3%
2PM-6PM
27.6%
34.2%
38.2%
72.4%
27.6%
6PM-12AM
For additional information about WBGZ please visit our website at www.AltonDailyNews.com
227 Market Street * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com
Local News, Weather, Sports,
Features, Events & Conversation
Weekdays
The Big Z Morning Show with Brent Burklund and Mark Ellebracht
The Garage Sale of the Airwaves · Let's Talk · The Noon Show
The Pat Heston Show with Pat Heston and Doug Jenkins
Dave Ramsey · Clark Howard · Joe Pags
Chad Benson· Doug Stephan
Riverbend Talent
Weekends
The Big Z Saturday Morning Comedy Show
The Garage Sale of the Airwaves
The Alton Daily Bargains Radio Show
Sports Talk · The Country Church
Outdoors with Larry Reid
The Travel Planners Show
Gun Talk · Joyful Noise
Sports Play-by-Play
High School Football
Boys High School Basketball
Girls High School Basketball
High School Baseball
High School Softball
Fighting Illini Football
Fighting Illini Basketball
Indy Racing
Gateway Grizzlies Baseball
For more information regarding our 24/7 programming, check out
AltonDailyNews.com or call (618) 465-3535
10 Reasons to Advertise
Advertising is Education, Education is Repetition.
1. Advertising Creates Store Traffic
Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more
people who come into the store, the more opportunities you have to make sales. A National Retail Federation
survey found that for every 100 items shoppers plan to buy, they make 30 unanticipated purchases.
2. Advertising Attracts New Customers
Your market changes constantly. Newcomers to your area mean new customers to reach. People earn more
money, which means changes in lifestyles and buying habits. The shopper who wouldn't consider your business
a few years ago may be a prime customer now.
3. Advertising Encourages Repeat Business
Shoppers don't have the store loyalty they once did. Shoppers have mobility and freedom of choice. You must
advertise to keep pace with your competition. The National Retail Federation states: “Mobility and non-loyalty
are rampant. Stores must promote to get former customers to return and to seek new ones.”
4. Advertising Generates Continuous Business
Your doors are open. Employees are on the payroll. Even the slowest days produce sales. As long as you're in
business, you've got overhead to meet and new people to reach. Advertising can generate traffic now...and in
the future.
5. Advertising is an Investment in Success
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of
more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year
period say their sales increase an average of 100 percent, and companies that cut advertising grew at less that
half the rate of those who advertised steadily.
6. Advertising Keeps You in the Competitive Race
There are only so many customers in the market ready to buy at any one time. You have to advertise to keep
regular customers and to counterbalance the advertising of your competition. You must advertise to keep or
expand your market share or you will lose to more aggressive competitors.
7. Advertising Keeps Your Business Top-of-Mind
When shopping many people postpone buying decisions. They often go from store to store comparing prices,
quality and service. Advertising must reach them steadily through the entire decision-making process. Your
name must be fresh in their minds when they decide to buy.
8. Advertising Gives Your Business a Successful Image
In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster than
advertising; it tells your customers and competitors that your doors are open and you're ready for business.
Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy.
9. Advertising Maintains Morale
Positive advertising boosts morale. It gives your staff strong, additional support. When advertising or
promotions are suddenly cut or canceled, salespeople and employees may become alarmed or demoralized.
They may start false rumors in the honest belief that your business is in trouble.
10. Advertising Brings in Big Bucks for Your Business
Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the
most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by
advertising and watch your business grow!
Why Radio?
1. Expands your market reach. It's available to everyone, it's intrusive, and the most
widely used medium of all.
2. Targets your best prospects. There's a format for everyone. Money can be used
efficiently...a shotgun vs. a scatter-gun.
3. Generates sufficient message frequency. It's the only real frequency medium. What
would you take – one full page ad in the newspaper or 30-40 ads on the radio?
4. Reaches mobile customers. The last message to hit the consumer before the purchase
most often comes from the radio.
Motivates people to shop and buy. It's word of mouth times 1,000 and can be emotional
and upbeat. When was the last time a direct mail piece told you to do something?
Establishes a relationship with customers. Clients voicing their own spots can become a
friend. Regularity and recognition of a advertiser's name. It creates a “radio landmark.”
Breaks through the competitive clutter. Only one ad is on the air at a time. Take a look
at the newspaper ads competing for your eyes, or direct mail bunched together in your
mail box. You can also own the radio station for periods of time.
Makes a lasting impression. How many Coke or Pepsi jingles can you remember? Tag
lines, “The King of Beers”, “Baseball, Hot dogs, Apple Pie and Chevrolet”, “Have it your
way.” You can always remember the words and jingles but rarely will you remember the
pictures from TV...they were always changing...the words did not.
Maximizes your media investment. In addition to standing on it's own, radio can add
value or insurance to other media. With its wide reach, it fills the holes.
227 Market Street * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com
THREE KEYS TO EFFECTIVE RADIO ADVERTISING
1.
REACH
50,000 people listen to our station at least once a month
Thousands listen daily
We cover the entire River Bend area
Consumers listen to the radio on average 3 hours a day
486,000 hits a month on our news site, AltonDailyNews.com
2.
FREQUENCY – Advertising is education, education is repetition
Frequency creates “top of the mind” thinking: The average radio ad needs to be heard by
the same listener at least 3 times within 7 days, week after week after week. Don't skip
weeks. Sleep erases the effects of advertising.
Frequency breaks through the clutter: Consumers are bombarded by 5,000 commercial
impressions every day.
Frequency causes buying action: Like a light switch, when consumers’ switches are “on”
to buy a product or service, their minds will move toward the business that has made the
most frequent impression on them.
Frequency creates brand loyalty: Radio isn’t a magic wand. A little bit of advertising for
a small amount of time does not create brand loyalty; consistent advertising for an
extended period of time does.
3.
MOTIVATING MESSAGE
The team at WBGZ works hard to regularly develop creative copy for our clients.
We encourage clients to “voice” some or all of the radio spots to better and more
personally connect with the listeners.
Clients with vendors that provide their own copy are welcome.
227 Market St. * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com

The first time someone reads (listens to) an advertisement, they do not read (hear) it.

The second time they do not notice it.

The third time they are conscious of its existence.

The fourth time they faintly remember having seen (heard) it before.

The fifth time they read (listen to) it.

The sixth time they turn their noses up at it.

The seventh time they read (listen to) it thoroughly and say, “Oh brother.”

The eighth time they say, “Here's that confounded thing again.”

The ninth time they wonder if it amounts to anything.

The tenth time they ask a neighbor about it.

The eleventh time they wonder how the advertisement makes its pay.

The twelfth time they think perhaps it may be worth something.

The thirteenth time they think it might be a good thing.

The fourteenth time they remember how long they've wanted such a thing.

The fifteenth time they are tantalized because they can't afford to buy it.

The sixteenth time they think they'll buy it someday.

The seventeenth time they make a memorandum about it.

The eighteenth time they complain about their 'poverty.'

The nineteenth time they count their money more carefully.

The twentieth time they read (hear) it, they buy it.
~ Thomas Smith 1855
Radio Advertising
Facts & Figures
Radio Advertising is an effective tool for reaching consumers in today's fragmented media
landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly
audience of radio listeners.
Who's Listening?
Over 95.1 percent of adult Americans listen to radio each week, creating an audience of over
235 million listeners.
Where Do They Listen?
The majority of radio listening occurs in cars, with 73 percent of adults listening while driving
on a typical weekday. The second most popular location for listening is at home and 61 percent
of adults have radios at work.
What Are They Listening To?
There are over 13,000 registered radio stations in the United States. News/talk is the format of
1,553 stations. Local news/talk adds relevance to their lives. The average person spends
between 2 ½ to 3 hours or more each day with broadcast radio.
Who's Advertising?
Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top
20 largest radio advertisers. The largest advertising categories for radio include retail,
automotive, insurance, restaurants and financial institutions.
Why is Radio Effective?
 Mobile Medium
 Captive Audience
 Highly Targetable
 Great source of news information for listeners
227 Market St. * P.O. Box 615 * Alton, IL 62002 * 618-465-3535 * Fax:618-465-3546
www.AltonDailyNews.com
227 Market St. – P.O. Box 615 – Alton, IL 62002
Ph. (618) 465-3535 – Fax (618) 465-3546
Radio for the River Bend
Can you recall the ingredients of the Big Mac?
2 ALL BEEF PATTIES - SPECIAL SAUCE - LETTUCE,
CHEESE
PICKLES, ONIONS ON A SESAME SEED BUN
You remember because you heard it
over and over and over, again
exclusively on radio
more than 30 years ago.
That’s the power of repetition.
That’s the power of radio.